The Side Hustle Matchmaker helps people discover the right side hustle based on their personality, skills, goals, lifestyle, and interests. Instead of offering a one-size-fits-all solution, we take the time to get to know each person and match them with opportunities that fit who they are. We're growing quickly and looking for a creative, strategic Facebook marketer who understands how to build engagement, generate conversations, and create organic growth within Facebook. Who We're Looking For We're seeking a U.S.-based Facebook marketing professional who can help us develop and execute an organic Facebook growth strategy. This is not a paid ads position. We are looking for someone who understands audience psychology, community building, content strategy, and engagement-driven marketing. Responsibilities Develop an organic Facebook marketing strategy Create content ideas and posting schedules Recommend post formats that drive engagement and conversations Write or assist with post copy Identify opportunities to increase reach organically Help grow and nurture our Facebook audience Monitor engagement and suggest improvements Stay current on Facebook trends and best practices Collaborate with our team on messaging and campaigns Ideal Candidate Based in the United States Proven experience growing Facebook pages, groups, or communities organically Strong understanding of engagement-driven content Excellent copywriting and communication skills Experience with audience building and community management Strategic thinker who can bring ideas to the table Self-starter who doesn't need constant direction When Applying Please include: A brief overview of your Facebook marketing experience. Examples of Facebook pages, groups, or communities you've helped grow organically. Your approach to increasing engagement without paid advertising. A few content ideas you would suggest for a business like The Side Hustle Matchmaker. We're looking for someone who can become a long-term partner as we continue to grow our brand and help more people find the right side hustle for their lives.

Pineapple Family is a family-building technology platform for independent surrogacy and egg donation. We are not an agency and not a clinic — we build the software that lets gestational carriers, egg donors, and intended parents find and work with each other directly. We launched in June 2026 and are actively running paid acquisition campaigns on Meta to recruit gestational carriers and egg donors. We're looking for an experienced Meta Ads specialist to manage and optimize our Facebook/Instagram campaigns on an ongoing, hourly basis — no retainer, no fixed monthly minimum. This is ad hoc work: some weeks may need 2-3 hours, others may need 10+. You'll work directly with the founder, not through an account manager layer. Scope of work: - Campaign and ad set optimization across active recruitment campaigns - Audience targeting, segmentation, and lookalike audience seeding using a qualification-tiered signup list - Creative testing and rotation guidance — identifying underperforming creative and recommending replacements - Budget pacing and bid strategy - Pixel placement, event tracking, and proactive strategy setting and execution - Conversion tracking diagnostics — we use a custom pixel event (not standard Meta events) due to category restrictions on reproductive health advertisers, and there's a known gap between Meta-reported conversions and actual signups you'll need to understand Ideal candidate: - 3+ years *hands-on* Meta Ads Manager experience, ideally managing $5K-$50K/month in spend - Comfortable working in regulated or sensitive ad categories (health, family planning, financial services) where standard conversion events are restricted or pixels require workarounds - Strong written communicator — clarity matters more than jargon - US-based preferred Please include in your proposal: your hourly rate, 2-3 examples of Meta campaigns you've managed (industry and rough spend level), and any experience with regulated ad categories or custom pixel/conversion setups.

We have about twenty influencer videos. Specifically created for our social media campaign we are running. We are looking to take these videos and turn them into social media advertising-ready videos to capture audiences properly. We are looking for someone who knows how to edit videos to be excellent for capturing the audience's attention via social media advertising, specifically Facebook and Instagram ads.

We have about twenty influencer videos. Specifically created for our social media campaign we are running. We are looking to take these videos and turn them into social media advertising-ready videos to capture audiences properly. We are looking for someone who knows how to edit videos to be excellent for capturing the audience's attention via social media advertising, specifically Facebook and Instagram ads.

⚠️ Apply through Upwork only. If you contact me directly via email or phone, you will be disqualified. The Business SWAGO (swago.com) is a custom apparel and promotional products company based in South Florida, est. 1986. We serve B2B clients (contractors, trades, corporate, restaurants) and DTC buyers ordering custom screen printing, DTF, embroidery, and promo items. Not print-on-demand — real production, nearly 40 years in business, growing ecommerce channel. Sweet spot is businesses ordering 24-500+ pieces. ## The Role Own our paid acquisition — primarily Meta, GA4 and Microsoft Clarity are live. We don’t want button-pushers. We want someone who can explain why a campaign structure will work for this business, thinks about funnel architecture and creative strategy together, and flags site-level conversion issues instead of just optimizing CPMs. ## Key Competitors - **ultra press** — ultrapress.com (largest player, massive ad spend, broad DTC + B2B) - **RushOrderTees** — rushordertees.com (mid-market, strong Google presence, fast turnaround positioning) - **Branded Bills** — brandedbills.com (premium custom headwear, strong DTC brand + B2B custom) - **UberPrints** — uberprints.com (online-first, design tool focus, DTC heavy) Review their active ads in the Meta Ad Library (facebook.com/ads/library) before applying. Clear thinking over polish. If you can articulate strategy as well as you execute, let’s talk.

Creative Director (Performance Marketing): Full-Time Company: Event Sales Agency We're looking for an experienced Creative Director who knows how to create ads that convert—not just look good. We help coaches, consultants, speakers, and event businesses fill their live and virtual events through paid advertising. We onboard 5–10 new clients every month, and we need someone who can own the creative strategy behind every campaign. This is a full-time role for someone who understands direct response marketing, performance creatives, and how to consistently produce winning ad angles. What You'll Own: Develop creative strategies for Meta ad campaigns Research each client's market, competitors, and audience Brainstorm and script high-converting ad concepts and hooks Write compelling ad copy and video scripts Create creative briefs for video editors and graphic designers Review and provide feedback on creatives before launch Analyze performance data and iterate based on results Work closely with the media buying team to improve campaign performance Build repeatable creative systems that can scale across multiple clients Requirements: Proven experience creating high-performing paid social creatives Strong understanding of direct response marketing Experience with Meta (Facebook & Instagram) advertising Able to identify winning hooks, offers, and messaging Comfortable using performance metrics to guide creative decisions Excellent communication and organizational skills Ability to manage multiple client accounts simultaneously Available full-time, 40 hours per week Bonus Points: Experience with coaches, consultants, info products, or live events Familiarity with AI tools like ChatGPT or Claude for creative research Experience producing UGC-style and founder-led video ads Experience scaling campaigns with six-figure monthly ad budgets How to Apply Send us: A 60-second Loom video explaining why you're the right fit. Examples of ad creatives you've directed or produced. The results those creatives generated (CTR, CPA, ROAS, CPL, or other performance metrics). Your favorite ad you've ever created—and why you believe it worked. If your experience is primarily graphic design or video editing without owning the creative strategy behind campaigns, this position is likely not the right fit. We're looking for someone who can consistently develop winning creative concepts that drive measurable business results.

"TransitAds.co is a new way to buy local advertising in your community. Upload your existing ad/video or Facebook ad and we will convert it to video and publish it on board transit in your local community. We partner with Go Metro Cincinnati and manage all of the on board displays for the whole fleet. Yep -- that bus that just went by your business -- that's us. Very affordable rates starting at $149 a week. Hit 1.2 million riders a month! Highest visibility to a known audience. Can we send you a link to watch our intro video?" https://txads.link/JakeSea -- So that's the kind of pitch we are looking to deliver. Is this job for you? What skills do you bring to the opportunity that make you a stand-out contractor? Let us know in your reply!

Human-created UGC video ads for Facebook and Instagram. The target audience is females 25-60, so the presenter should be similar. The project involves creating 120 seconds of video and then editing it into videos as described in the attached document: 12 videos in 9:16 and 12 videos in 16:9, all with captions. Please read the attached document fully to understand the deliverables.

Creative Director (Performance Marketing): Full-Time Company: Event Sales Agency We're looking for an experienced Creative Director who knows how to create ads that convert—not just look good. We help coaches, consultants, speakers, and event businesses fill their live and virtual events through paid advertising. We onboard 5–10 new clients every month, and we need someone who can own the creative strategy behind every campaign. This is a full-time role for someone who understands direct response marketing, performance creatives, and how to consistently produce winning ad angles. What You'll Own: Develop creative strategies for Meta ad campaigns Research each client's market, competitors, and audience Brainstorm and script high-converting ad concepts and hooks Write compelling ad copy and video scripts Create creative briefs for video editors and graphic designers Review and provide feedback on creatives before launch Analyze performance data and iterate based on results Work closely with the media buying team to improve campaign performance Build repeatable creative systems that can scale across multiple clients Requirements: Proven experience creating high-performing paid social creatives Strong understanding of direct response marketing Experience with Meta (Facebook & Instagram) advertising Able to identify winning hooks, offers, and messaging Comfortable using performance metrics to guide creative decisions Excellent communication and organizational skills Ability to manage multiple client accounts simultaneously Available full-time, 40 hours per week Bonus Points: Experience with coaches, consultants, info products, or live events Familiarity with AI tools like ChatGPT or Claude for creative research Experience producing UGC-style and founder-led video ads Experience scaling campaigns with six-figure monthly ad budgets How to Apply Send us: A 60-second Loom video explaining why you're the right fit. Examples of ad creatives you've directed or produced. The results those creatives generated (CTR, CPA, ROAS, CPL, or other performance metrics). Your favorite ad you've ever created—and why you believe it worked. If your experience is primarily graphic design or video editing without owning the creative strategy behind campaigns, this position is likely not the right fit. We're looking for someone who can consistently develop winning creative concepts that drive measurable business results.

Project Description We are looking for a highly proactive digital advertising and AI operations specialist to help us grow and operationalize a niche healthcare directory and AI-powered marketing platform serving specialized providers across the United States and Canada. This is not a basic virtual assistant role. This is not a task-only ad management role. We are looking for someone with a digital advertising first background who can work with our emerging AI operating system to help build, improve, and automate the systems behind provider profile promotion, Meta ad campaigns, creative production, client reporting, AI chat summaries, and recurring revenue growth. The right person will help us turn our current ideas, workflows, campaigns, reporting, and AI tools into a more scalable operating system. We are looking for a go-getter who can think, build, test, recommend, improve, and help us move faster. What We Are Building We operate a specialized healthcare directory with provider profiles, membership tiers, local awareness campaigns, and a developing AI operating system. Our growth model includes: Provider directory profiles Profile upgrades Localized Meta ad campaigns Advanced profile-promotion campaigns AI Chat Assistants on provider profile pages Monthly transparent performance reports Archived AI chat summaries Website chatbot upgrade opportunities Workflow automation AI-assisted reporting Future operating-system tools for participating providers We need someone who can work with our team and AI OS architect to help build the operational layer around this business. What You Will Help With Digital Advertising & Campaign Support You will help build and improve repeatable Meta ad campaign workflows. This may include: Creating Meta/Facebook/Instagram traffic campaigns Helping structure profile-promotion campaigns Developing ad creative concepts and variations Writing or improving ad copy Helping organize campaign naming conventions Helping create UTM structures Reviewing campaign performance Identifying opportunities to improve campaign results Helping standardize how campaigns are launched and reported The goal is to make campaigns easier to launch, manage, measure, and scale across many participating providers. Creative & Video Support You should be comfortable helping with simple creative production and short-form content. This may include: Editing short videos for Facebook/Instagram ads Repurposing provider-submitted video content Creating social-ready video clips Adding captions, light branding, and simple visual polish Creating Canva or CapCut templates Helping create reusable creative formats Testing new messaging angles Thinking creatively about how to educate patients in a simple, trustworthy way You do not need to be a Hollywood-level video editor, but you should be capable of producing clean, usable digital ad creative. AI OS Workflow Development You will work with our developing AI operating system and our technical AI architect to help improve workflows. This may include: Identifying tasks that can be automated Helping design campaign setup workflows Helping design monthly reporting workflows Helping design client communication workflows Helping organize archived AI chat summaries Helping document repeatable processes Helping test AI-assisted workflows Helping identify what the OS should do next We are not looking for someone who waits to be told every step. We want someone who can look at a process and say: “This can be improved.” “This can be automated.” “This should be templated.” “This should be reported differently.” “This would help us move more clients to the next level.” Reporting & Client Transparency A major part of the role will be helping us build impressive monthly reports for participating providers. Reports may include: Campaign creative used that month Campaign messaging promoted Profile visits Phone clicks Website clicks Contact actions Other micro-conversions AI Chat Assistant activity Archived chat transcript summaries Common patient questions Common patient concerns Conversion improvement recommendations Suggested next steps We want our monthly reporting to feel much more transparent and useful than a standard digital marketing report. The right person will help us create reports that providers actually value. Growth & Upgrade Path Support We are building a product ladder that moves providers from basic directory visibility into deeper AI-powered services. You will help us improve the workflows that move clients from: Basic profile visibility To promoted profile campaigns To advanced profile campaigns To website AI Chat Assistant adoption To deeper AI operating system adoption This role requires someone who understands that campaigns, reporting, creative, automation, and client communication all work together to create recurring revenue growth. Who We Are Looking For We are looking for someone entrepreneurial, proactive, and curious. The ideal candidate: Has a strong digital advertising background Has experience with Meta/Facebook/Instagram ads Understands funnels, conversion paths, and client reporting Can think strategically about how to grow recurring revenue Has basic video editing or short-form creative experience Is comfortable using AI tools Is interested in workflow automation Can document processes clearly Can make recommendations without waiting to be told Is comfortable working with a developing AI operating system Likes building systems, not just completing tasks Can work independently and bring ideas to the table We do not need a pure software developer. We do not need someone who only follows instructions. We need a digital growth operator who can help us build the machine. Helpful Experience Experience with any of the following would be helpful: Meta Ads Manager Facebook/Instagram traffic campaigns Facebook/Instagram lead generation campaigns Google Analytics 4 Google Tag Manager Looker Studio GoHighLevel or similar CRM platforms Zapier, Make, n8n, or similar automation tools Canva CapCut Descript Adobe Premiere ChatGPT, Claude, or other AI tools AI workflow design CRM workflows Local business marketing Healthcare, wellness, or professional services marketing Directory or membership platform marketing SEO/GEO workflows Client reporting dashboards You do not need to know all of these, but you should be comfortable learning and experimenting. Initial Project Focus The first phase will likely focus on helping us build a repeatable workflow for profile-promotion campaigns. This may include: Reviewing our current workflow Helping define a repeatable Meta campaign structure Creating reusable creative templates Creating reusable reporting templates Helping map how the AI OS can assist with campaign setup and reporting Helping design the monthly report structure Identifying areas where the process can be automated Documenting the workflow so it can be repeated across many providers We will likely use one provider profile as the initial test case before expanding the workflow across more participating providers. What Success Looks Like Success in this role means: Campaign workflows become easier to launch Creative production becomes more repeatable Reporting becomes more transparent and impressive AI-assisted workflows become more useful Manual tasks become systematized Processes are clearly documented Upgrade opportunities become easier to identify Clients receive better insight into performance The business becomes less dependent on one-off manual execution The system improves every month Important Note This role is for someone who wants to help build and improve a growing system. We are not looking for a passive contractor who waits for a checklist. We are looking for someone who can bring ideas, spot gaps, improve workflows, and help turn a niche healthcare directory and AI-powered marketing platform into a scalable growth engine. How to Apply Please include a short response answering the following: What is your experience with Meta/Facebook/Instagram advertising? What is your experience with AI tools or workflow automation? What is your experience with video editing or ad creative? What is an example of a campaign, workflow, system, or process you helped improve? Why does this type of entrepreneurial digital advertising and AI operations role interest you? Please do not send a generic cover letter. We are looking for someone who can think, build, and help us grow.