- Fixed price
- Intermediate
- Est. budget: $1,500.00
Meta ads expert Needed for Shopify Jewelry Brand We're looking for an experienced Senior Meta Ads Buyer to help scale our Shopify jewelry brand profitably. We are a Shopify-based unisex natural stone bracelet brand. Our Meta account has been running for approximately 3 months with a daily ad spend of $140–150. We've built the initial campaign structure and are generating purchases, but profitability is still below our target. We're looking for someone who can improve performance and help scale the business profitably. Current Setup Shopify store Unisex natural stone bracelet brand Meta Purchase Conversion campaigns Advantage+ Flexible Ads Prospecting & Retargeting campaigns Ongoing creative testing What We're Looking For We're looking for someone who can: Improve ROAS and profitability Reduce CPA Scale profitable purchase volume Optimize Prospecting & Retargeting Develop a clear creative strategy Tell us exactly what creatives, hooks, angles, messaging, and offers should be tested next—and why Build a structured creative testing framework based on performance data Continuously optimize the account using data-driven decisions We're not looking for someone who simply manages campaigns. We're looking for a strategic growth partner who understands both media buying and creative strategy. Requirements Proven experience scaling Shopify brands with Meta Ads Strong hands-on experience with Advantage+ Flexible Ads Experience managing jewelry, lifestyle, fashion, or premium consumer brands is strongly preferred Strong understanding of Prospecting & Retargeting Strong creative strategy experience, not just media buying When Applying, Please Include Shopify brands you've managed Monthly Meta ad spend managed Results achieved (ROAS, CPA, revenue growth) Your experience with Advantage+ Flexible Ads Examples of jewelry, lifestyle, fashion, or premium consumer brands you've worked with
- Hourly: $30.00 - $40.00
- Expert
- Est. time: More than 6 months, 30+ hrs/week
Long-Term Contractor | Home Services & Local Lead Generation About Us We are a growing marketing agency specializing in contractor-based businesses, including HVAC, plumbing, electrical, roofing, and other local service companies. We're looking for an AI-forward Meta Ads Growth Specialist to own the success of our clients' Meta advertising campaigns. This is a long-term contractor position for someone who enjoys both the analytical side of media buying and the creative side of building ads that convert. This role combines campaign strategy, optimization, creative development, and performance analysis. You'll work closely with our team but will be the primary owner of Meta advertising for a portfolio of local service clients. If you love testing ideas, analyzing data, creating compelling ads, and continually improving results, we'd love to meet you. What You'll Do Campaign Strategy & Media Buying - Build, launch, manage, and optimize Meta lead generation campaigns for multiple contractor clients. - Create campaign strategies focused on generating qualified leads—not just clicks or impressions. - Develop structured A/B tests for audiences, offers, messaging, and creative. - Monitor campaign performance and make proactive optimizations based on data. - Scale winning campaigns while identifying and correcting underperforming ads. - Ensure proper tracking using Meta Pixel, Conversions API, and other best practices. Creative Development - Design high-converting static ads, carousel ads, and promotional graphics. - Edit engaging short-form video ads using technician-filmed smartphone footage, testimonials, before-and-after videos, and motion graphics. - Create multiple creative variations with different hooks, headlines, offers, and calls to action. - Refresh creatives before performance declines due to ad fatigue. - Leverage AI tools to accelerate ideation, scripting, editing, copywriting, and creative production while maintaining high quality. What We're Looking For You have experience owning Meta campaigns from strategy through optimization—not just one piece of the process. Ideal qualifications include: - Proven success managing Meta Ads for local lead generation. - Experience with contractor or home service businesses (HVAC, plumbing, electrical, roofing, etc.) is highly preferred. - Strong portfolio of Meta ad creatives (images and videos). - Deep understanding of direct-response marketing and conversion-focused creative. - Advanced knowledge of Meta Ads Manager, audience targeting, campaign optimization, and reporting. - Experience with Meta Pixel, Conversions API, and conversion tracking. - Ability to analyze campaign data and quickly translate insights into stronger creative and better results. - Comfortable incorporating AI tools into your daily workflow to improve efficiency and output. - Excellent organization, communication, and time management skills. What Success Looks Like You're equally comfortable inside Meta Ads Manager and your creative editing software. You don't simply report on campaign performance—you identify opportunities, test new ideas, and continuously improve results. You understand that great Meta advertising comes from the combination of strong creative and smart optimization, and you enjoy owning both.
- Hourly: $8.00 - $60.00
- Intermediate
- Est. time: 1 to 3 months, Hours to be determined
We are BAMF, a small but growing e-commerce brand creating unique journals, planners, and gift products with a distinctive aesthetic that blends self-expression, dark humor, bookish themes, and collectible designs. We're looking for an experienced paid social strategist who can help us grow new customer acquisition through Meta advertising. We are **not** looking for someone to simply manage ad campaigns. We need a partner who can help us determine: * What content and creative assets we should produce * Which customer audiences we should target * What messaging, hooks, and offers are most likely to convert * How to structure and optimize campaigns for sustainable growth Our team handles product creation, photography, and video production internally. We need someone who can provide clear creative direction, develop testing strategies, and turn our content into profitable campaigns. Responsibilities include: * Auditing our current website, products, and social channels * Developing a paid social strategy focused on new customer growth * Creating creative briefs, hooks, messaging angles, and content recommendations * Building, managing, and optimizing Meta ad campaigns * Analyzing campaign performance and translating data into actionable recommendations * Advising on expansion opportunities across TikTok, YouTube, and Pinterest Requirements: * Proven experience scaling e-commerce brands with Meta ads * Strong understanding of creative testing frameworks and customer acquisition * Experience with Shopify, Meta Pixel, Conversion API (CAPI), GA4, and attribution tools * Ability to communicate strategy clearly to a team with little advertising experience * Portfolio, case studies, or verifiable results preferred Our goal is simple: we'd rather invest in an expert who can help us avoid costly trial and error than spend months learning through failed campaigns.
- Fixed price
- Expert
- Est. budget: $40,000.00
Role: Part-Time Performance Marketing Specialist We are seeking a part-time marketing professional to drive results on our internal native advertising platform. The ideal candidate has a proven track record of managing large-scale ad spend across diverse client portfolios, with a deep expertise in performance advertising, data analytics, and scaling campaigns. In this role, you will be directly responsible for launching, managing, and optimizing native ad campaigns to maximize ROI for our clients.
- Hourly
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
Overview We are seeking an experienced Meta Ads strategist to serve as an ongoing advisor and thought partner for our marketing team. This is not a full-time role and we are not looking for someone to manage campaigns on a day-to-day basis. Instead, we are looking for a highly experienced professional who can provide strategic guidance, performance analysis, testing recommendations, and optimization direction through recurring strategy sessions. The ideal candidate has extensive experience scaling lead generation and e-commerce accounts through Meta and can confidently challenge assumptions, identify opportunities, and provide actionable recommendations. About Us We operate a multi-location retail business where the majority of sales occur in physical stores rather than online. Our marketing efforts generate leads, calls, appointments, and store visits through multiple channels, including Meta, Google, Microsoft Ads, referrals, organic traffic, and direct brand searches. One of the unique challenges of our business is that attribution is often fragmented. The source that generates a lead is not always the source that ultimately influences the sale. Customers frequently interact with multiple touchpoints before purchasing, including phone calls, forms, social media engagement, direct store visits, referrals, and repeat visits. As a result, we are seeking a strategist who understands how to evaluate performance beyond platform-reported metrics and can help build a framework for measuring true business impact. Scope of Work Strategic Reviews Review Meta account performance Analyze campaign structure and objectives Evaluate account scalability opportunities Identify bottlenecks impacting performance Review audience strategies and segmentation Conversion Strategy Review conversion actions and optimization events Evaluate lead quality versus lead volume Analyze appointment and sales attribution Recommend improvements to tracking and reporting Assess CRM integration and offline conversion strategies Testing & Experimentation Develop testing roadmaps Recommend creative testing frameworks Evaluate landing page opportunities Suggest audience and offer testing strategies Prioritize experiments based on expected impact Performance Analysis Review KPIs and trends Identify opportunities for efficiency improvements Analyze cost per lead, appointment, and sale Evaluate account health and learning phase considerations Provide strategic recommendations for scaling Recurring Meetings Weekly or monthly strategy sessions Performance reviews Testing review and prioritization Action plans for implementation by our internal team Ideal Candidate The ideal candidate has extensive experience managing and scaling Meta campaigns for businesses where conversions occur offline and attribution is not straightforward. Experience should include: Multi-location retail businesses Brick-and-mortar businesses Lead generation with offline sales outcomes CRM integration and lead lifecycle analysis Meta Conversion API Offline conversion imports Appointment-based sales models Multi-touch attribution Incrementality testing Understanding the limitations of platform attribution We are particularly interested in candidates who can help answer questions such as: Which conversion actions should Meta optimize toward? How should lead quality be measured? How should offline sales be fed back into Meta? How do we evaluate the impact of Meta when customers may convert through other channels? How should budget allocation decisions be made when attribution is fragmented? What testing framework should be used to maximize long-term business growth rather than platform-reported results? This role is focused on strategic thinking, performance analysis, attribution, testing, and scaling recommendations—not day-to-day campaign management. Engagement Structure Fractional / consulting engagement Weekly or monthly meetings as needed Flexible hours Long-term relationship preferred To Apply Please provide: A summary of your Meta advertising experience Industries and account sizes managed Examples of accounts you have scaled Your approach to testing and optimization Experience with attribution and offline conversions Your hourly or project-based consulting rates Availability for recurring strategy sessions Describe a business where the final sale occurred offline and platform attribution did not fully capture the customer journey. How did you measure success and determine whether Meta was truly driving incremental revenue?
- Hourly: $55.00 - $95.00
- Expert
- Est. time: Less than 1 month, Less than 30 hrs/week
I am having advertising difficulties across all the main social media platform. I have a business that is centered around prediction markets - and so regulation for me has been very tight. Essentially what I need is a 1 or 2 hour session and the goal of the session is to get approved for ads on all platforms. I have tried and tried yet somehow keep coming up short and it has been extremely stressful because I want to get my product out there to the masses.
- Fixed price
- Intermediate
- Est. budget: $100.00
I need help setting up initial paid META ads for my Shopify store (and possibly help on-going with future ads / campaigns). I’m running into some issues that I believe are simple to clarify and fix, but since this is new and somewhat foreign to me, I need some help. I will only do this using a screen-share session (zoom?), with me doing the work (so I learn how) and being guided thru the issues. For this first ad, I simply want to do a campaign for 4 separate/ unique products from my Shopify store. I have already integrated my META Business Manager account with my Shopify Store and can see my Shopify products from META. Pixel is installed. I’m getting stuck trying to get all 4 products in unique ads – or a carousel. Not sure where I’m lost and stuck. Also, when attempting to set up a campaign, I am being asked to paste Pixel “purchase event code” – on my “order confirmation or purchase completion page” – and that is out of my comfort zone. (Do I really need to make code changes?) For this first test campaign, I want to spend $40 per day, 3 days total, $120 total spend max. TBD - Carousel or 4 unique campaigns for each of the 4 products. I want to do this ASAP today, tomorrow, ASAP
- Hourly: $45.00 - $75.00
- Expert
- Est. time: 3 to 6 months, Less than 30 hrs/week
We are in search of an experienced Meta advertiser and expert ad copywriter with a proven track record of increasing non-fiction book sales. The objective is to direct individuals to our dedicated landing page, moneyandmeaning.io, and place an order. We want a direct relationship with the book buyers, therefore, sales on Amazon and other sites will not be measured. The book is a non-fiction #1 national best seller on investing and wealth management, “Money & Meaning: What I've Learned from Advising the Very Wealthy.” Please describe: • Your proposed process and expected range of conversion to sales (4% - 10%?), Return on Ad Spend (ROAS) and cost per acquisition (CPA). • The time and cost to create a meta campaign and test the results. • Ongoing steps to maintain the desired CPA.
- Hourly: $25.00 - $75.00
- Intermediate
- Est. time: More than 6 months, Less than 30 hrs/week
About Tiami We're looking for a freelance paid media specialist to own our advertising across Meta, Instagram, and Google. We're a small, lean team, so while this is a freelance role, we're not looking for a typical agency or set-it-and-forget-it contractor. We want someone who's genuinely in it with us and operates like an extension of the team. Right now we're having trouble reaching our audience efficiently and we have a conversion problem to solve. We need someone who can come in, audit what's running, rebuild our campaigns the right way, and drive efficient, profitable revenue. The right person is in the accounts multiple times a day, optimizing in real time, and bringing us recommendations and insights before we have to ask. If you're a freelancer who's willing to get in the weeds with the team, and you want the autonomy to make decisions on the fly and optimize because we trust you to, this is for you. We're after someone analytical and decisive who's constantly looking for what we can do better and proactively acting on it, a true active participant in driving revenue. This is not for you if you need to be micromanaged, if you're not a self-starter, or if you're going to wait for us to tell you where the problems are. What You'll Do Audit our existing campaigns and account structure Build and launch efficient campaigns across Meta, Instagram, and Google Ads Drive efficient revenue and solve our conversion challenges Reach and connect with our target audience more effectively Test creative variations rigorously and use the data to improve performance Help produce creative, using a thoughtful mix of human design and AI, never AI alone Optimize campaigns in real time, monitoring and adjusting throughout the day Proactively surface insights, problems, and recommendations to the team What We're Looking For Proven experience driving efficient, profitable revenue through paid media Deep expertise in Meta, Instagram, and Google Ads Strong creative judgment and the ability to direct and produce high-quality creative Experience marketing premium or luxury products [preferred] A genuine self-starter who wants to be embedded with a lean team, not run things from a distance Comfort owning a channel end to end and operating as a true partner
- Fixed price
- Expert
- Est. budget: $750.00
This is a part-time project with a short duration. We are a non-profit in Ky in need a short-term Meta ads consultant to review our campaign setup before launch. This is not a full management role. We need a second set of eyes on Meta policy risk, age/state targeting, restricted-category compliance, Pixel/Event tracking, custom audiences, retargeting structure, and automated rules. Experience with regulated categories, alcohol, raffles, sweepstakes, nonprofit fundraising, Meta Pixel, WordPress, and conversion tracking is strongly preferred. Experience with the Zeffy donation platform and Stripe processing is a plus. Possible additional hourly work: To review any unforseen issues that may arise with ad delivery.