We are seeking a skilled media buyer to manage and optimize our Facebook and Instagram ad campaigns. The ideal candidate will have experience in creating and executing successful ad strategies, analyzing performance metrics, and making data-driven decisions to enhance campaign effectiveness. If you have a strong understanding of social media advertising and a proven track record in this field, we would love to hear from you.

I am seeking a highly organized and tech-savvy Social Media & CRM Automation Specialist to help grow our luxury cruise and travel business through digital marketing, lead management, and automation. Responsibilities Social Media Marketing Create and schedule engaging content for Facebook, Instagram, and LinkedIn Develop and manage Facebook Lead Ad campaigns Monitor campaign performance and recommend improvements Assist with event or trips promotion campaigns CRM & Sales Automation Manage and optimize our Pipedrive CRM Create lead routing, tagging, and segmentation systems Develop lead scoring and pipeline management processes Build automated follow-up workflows Ensure leads are properly tracked throughout the sales cycle Zapier & Workflow Automation Create and maintain Zapier integrations between marketing platforms and CRM systems Develop automated workflows such as: Facebook Lead Ads → Zapier → Pipedrive → Email Sequence → Task Creation WIX Website Troubleshoot and improve existing automations Email Marketing Create automated follow-up sequences Segment clients by interests and behavior Assist with newsletter creation and promotional campaigns Required Qualifications Experience with Pipedrive CRM Experience creating Zapier automations Experience managing Facebook Lead Ads Strong understanding of lead routing, tagging, segmentation, and pipeline management Experience with email marketing platforms Excellent written and verbal English communication skills Strong attention to detail and organizational skills Preferred Qualifications Travel industry experience (travel agency, cruise line, tour operator, or hospitality) Experience with Tern, TravelJoy, Travefy, or other travel industry platforms Knowledge of cruise, river cruise, and luxury travel sales Examples of Projects You Will Manage Facebook Lead Ad → Zapier → Pipedrive → Automated Email Sequence → Advisor Follow-Up Webinar Registration → Pipedrive → Reminder Emails → Post-Webinar Campaign Travel Inquiry Form → Lead Tagging → Sales Pipeline → Automated Follow-Up Client Segmentation for River Cruises, Ocean Cruises, Expeditions, and Group Travel

We are looking for a results-driven Senior Paid Media Buyer to manage and optimize our digital advertising campaigns focused on lead generation for local service businesses. This role is focused on performance marketing, not branding or social media management. The primary objective is to generate qualified inbound leads at profitable cost-per-lead targets through Meta (Facebook/Instagram) and Google Ads. The ideal candidate has proven experience running local service lead generation campaigns and understands how to build and scale campaigns that produce measurable ROI. Responsibilities • Build, launch, and optimize paid ad campaigns across Meta (Facebook/Instagram) and Google Ads • Develop and test creative, copy, and audience targeting • Monitor and optimize campaigns daily to improve cost per lead and conversion rates • Implement tracking using Meta Pixel, Google Tag Manager, and conversion events • Provide clear reporting on campaign performance and KPIs directly tied to revenue production. not just CPL. • Work with our team to continuously improve funnels, landing pages, and ad creative Requirements • Proven experience running paid lead generation campaigns • Experience with local service businesses or home services (highly preferred) • Strong understanding of Meta Ads Manager and Google Ads • Ability to interpret performance data and make optimization decisions • Experience lowering cost per lead while scaling spend • Strong communication and ability to collaborate with internal teams Preferred Experience • Home services or contractor marketing with minimum of 3 million spent on (garage floors, coatings, construction, etc.) • Funnel and landing page optimization • Experience scaling campaigns beyond $5k–$10k monthly ad spend Project Details • Contract / freelance position • Remote • Initial focus on lead generation campaigns • Opportunity for long-term work as campaigns scale

Reconnect to my Facebook business account and create an IG business account, polish up my Linkedin, market my current listings, Just Listed and Just Sold paid ads, open house paid ads to generate leads and successful open houses, i am a realtor in S. FL

I’m looking for an experienced Meta/Facebook Ads Manager to set up reliable purchase tracking and launch sales-focused ads for my digital product: a beginner-friendly Raw Feeding Guide for Dog Owners. My product is sold through a website built with Lovable, with Stripe currently handling payments. The guide includes raw feeding education, food reference lists, transition support, printable trackers, and an interactive feeding calculator. My main goal is to generate purchases through Facebook and Instagram ads while making sure Meta can accurately track which ads lead to actual sales. What I Need Help With: 1. Meta Pixel + Conversions API Setup I need someone who can evaluate my current Lovable + Stripe purchase flow and set up the best tracking solution for confirmed sales. This should include: - Setting up or verifying my Meta Business Manager and ad account - Installing and testing the Meta Pixel on my website/sales page - Setting up key website events, such as: - ViewContent - InitiateCheckout - Purchase - Setting up Conversions API (CAPI), if appropriate and supported by my Lovable + Stripe setup - Making sure a successful Stripe payment sends an accurate Purchase event to Meta - Configuring event deduplication so purchases are not accidentally counted twice when reported through both Pixel and Conversions API - Completing a test purchase or other verification process to confirm tracking is working before ads are launched - Explaining exactly how purchase tracking is being handled through my current website and checkout setup I understand that the Pixel tracks actions from a visitor’s browser, while Conversions API can send confirmed purchase information more directly from the website or checkout system. Because my goal is sales, I want a freelancer who understands how to use both correctly when appropriate. 2. Sales Campaign Strategy and Launch Once tracking is set up correctly, I need help creating and launching a Meta sales campaign optimized for purchases. This should include: - Reviewing my sales page and checkout flow before sending paid traffic - Identifying any issues that may prevent conversions - Recommending ad angles and messaging for my target audience - Recommending what creative assets I should prepare, such as video ads, images, testimonials, guide previews, or calculator demonstrations - Building an initial Facebook and Instagram sales campaign optimized for purchases - Creating an audience and testing strategy - Setting up retargeting audiences, when appropriate - Monitoring initial campaign performance and recommending next steps Product Details Product: Digital Raw Feeding Guide for Dog Owners Audience: Dog owners interested in raw feeding, dog nutrition, meal prep, feeding confidence, and premium pet care Format: Online guide and downloadable PDF, with worksheets and calculator access Website: Built using Lovable Payment processor: Stripe Primary goal: Direct purchases through my website Traffic source: Facebook and Instagram ads Ideal Freelancer I’m looking for someone with experience in: - Meta Ads Manager - Facebook and Instagram sales campaigns - Meta Pixel setup and testing - Conversions API setup - Purchase-event tracking and deduplication - Stripe checkout or digital-product purchase tracking - Working with landing pages and conversion optimization - Selling digital products such as ebooks, online guides, memberships, courses, or downloadable resources Experience with Lovable websites, Stripe integrations, or pet/dog-related products is a major plus. I am not looking for someone who will simply boost posts or run traffic/awareness campaigns without reliable purchase tracking. I need someone who understands how to connect ad performance to actual sales. Deliverables The selected freelancer should provide: 1. Review of my current Lovable + Stripe website and checkout flow 2. Meta Pixel installed or verified correctly 3. Key events configured and tested, including Purchase 4. Conversions API recommendation and setup, if appropriate for my setup 5. Purchase-event deduplication configured correctly, if Pixel and CAPI are both used 6. Verification that successful purchases are tracked accurately in Meta Events Manager 7. Initial sales campaign strategy and testing plan 8. Facebook/Instagram sales campaign built and launched 9. Recommendations for ad creatives and copy 10. Initial performance review with clear recommendations for next steps 11. A brief screen-recorded walkthrough or written explanation of what was set up, so I understand my account and tracking after the project is complete To Apply, Please Answer These Questions 1. Have you set up Meta Pixel and Conversions API for a digital product before? Please describe one relevant example. 2. Have you worked with a website built in Lovable or a checkout/payment flow using Stripe? 3. How would you verify that a completed Stripe purchase is being accurately reported to Meta? 4. How would you prevent purchases from being counted twice when using both Pixel and Conversions API? 5. Have you managed Meta sales campaigns for ebooks, online guides, courses, memberships, or similar digital products? 6. What would you review on my sales page and checkout flow before launching paid ads? 7. What starting ad-testing budget would you recommend for a new digital product, and how would you structure the initial test? 8. Please include relevant examples, screenshots, or results from purchase-focused Meta campaigns you have managed, with any sensitive client information hidden. Budget and Contract Type I would prefer to start with a fixed-price project for the tracking setup, campaign strategy, and initial launch. Please propose your fixed-price rate and clearly explain what is included. If the tracking and initial campaign are set up correctly and the ads show promise, I may continue with ongoing campaign management and optimization. Important Note I am not expecting guaranteed sales or guaranteed profitability. I am looking for someone who can correctly set up tracking, help improve the sales funnel, launch a thoughtful purchase-focused testing strategy, and make decisions based on real conversion data.

**Part-Time Media Buyer – Home Services Lead Generation** **About Us** Bold Acquire is a B2B lead generation company that connects home service contractors (roofing, HVAC, plumbing, and similar trades) with exclusive, high-quality consumer leads. Our tagline: *We Do Leads. You Do Business.* We're growing fast and looking for a media buyer who knows how to generate home services leads at a low cost per lead using Facebook and Google. **What You'll Do** - Set up and manage Facebook Lead Ad campaigns targeting homeowners in specific zip codes - Set up and manage Google Local Services Ads (LSA) for home service verticals - Monitor performance daily and optimize for cost per lead - Provide a simple weekly report (leads generated, CPL, spend, recommendations) - Coordinate with us on landing page tweaks and ad creative **You're a Great Fit If You:** - Have hands-on experience running lead gen campaigns specifically for home services (roofing, HVAC, plumbing, remodeling, etc.) - Can show examples of CPL results from past home services campaigns - Are comfortable managing a modest monthly ad budget ($400–600 to start, scaling up) - Communicate clearly and proactively — no ghost acts - Work independently without hand-holding **Nice to Have** - Experience with GoHighLevel or similar CRM - Familiarity with Google LSA specifically - Experience building or optimizing landing pages **Engagement Details** - Part-time: approx. 8–12 hours/month to start - Fixed monthly retainer preferred (open to hourly for the right candidate) - Long-term relationship if results are strong - Remote, flexible schedule **To Apply, Please Answer These 3 Questions:** 1. What home services vertical have you generated leads for, and what was your average CPL? 2. Do you have experience with Google Local Services Ads specifically? 3. What monthly ad budget have you managed in the past? Applications without answers to these questions will not be reviewed.

I’m an independent solar sales rep looking for an experienced GoHighLevel specialist to build out my lead generation funnel from scratch. What I need: • High converting solar landing page built in GHL • Google Ads campaign set up and connected • Meta (Facebook & Instagram) ad campaign set up and connected • Automated follow up sequences via SMS and email for new leads • Pipeline set up in GHL to track and manage leads I am currently targeting Virginia and West Virginia homeowners interested in solar. I have active Facebook and Instagram pages ready for ads. My goal is to get exclusive inbound leads as quickly as possible. I have ad spend budget ready to go. I also have plans to expand into additional markets in the future so I need someone who can scale campaigns as my business grows. Please share examples of solar funnels or lead gen campaigns you’ve built in GHL previously. Looking to move fast — ideally have everything live within 1-2 weeks.

Meta Ads Manager We’re looking for an experienced Meta Ads Manager to take over and aggressively test and scale our Facebook and Instagram advertising through the end of July and if all goes well through the end of the year. We are a growing med spa offering high-demand aesthetic and wellness services, including treatments such as Botox, dermal fillers, laser treatments, skin rejuvenation, and body contouring. We’re looking for someone who understands local lead generation and appointment booking campaigns and can help us consistently attract qualified new clients. The ideal candidate should be comfortable: Creating and testing large volumes of ad creatives using our existing photos, videos, testimonials, and branding Using AI tools to generate creative variations and improve testing efficiency Developing short-form video ads and UGC-style content concepts that drive appointments Launching, testing, optimizing, and scaling Meta ad campaigns across Facebook and Instagram Identifying winning audiences, offers, creatives, and campaign structures Monitoring lead quality and making data-driven optimizations Moving quickly and adapting campaigns based on performance metrics We are looking for someone who understands how to generate qualified leads for local service businesses and can demonstrate a strong track record with appointment-based marketing. This is initially a short-term performance test through the end of July. If you have proven experience running Meta Ads and have achieved strong ROAS or cost-per-lead results for med spas, cosmetic clinics, healthcare practices, or similar local businesses, we'd like to give you the opportunity to show us what you can do. We move quickly and are looking for someone who does the same. If the July test performs well, there is potential for an ongoing relationship. When Applying Please include: Your previous Meta Ads experience Examples of results you've achieved (ROAS, cost per lead, booked appointments, etc.) The approximate monthly ad spend you've managed Any experience working with med spas, cosmetic clinics, healthcare providers, or local service businesses How you currently use AI tools in your creative testing and optimization process Examples of successful campaigns or case studies, if available

Kurv Agency is looking for an experienced Meta Ads specialist to manage and optimize an established client account on a white-label basis. We're seeking someone who is highly reliable, communicative, and proactive. You should have experience managing Facebook and Instagram ad campaigns, analyzing performance data, making strategic recommendations, and collaborating with creative teams on ad direction and testing. Responsibilities: * Manage and optimize Meta ad campaigns * Monitor performance and identify opportunities for improvement * Test audiences, creative, offers, and campaign structures * Provide clear reporting and strategic recommendations * Communicate regularly with our team Requirements: * Proven Meta Ads experience with measurable results * Strong understanding of eCommerce and/or lead generation campaigns * Ability to work independently * Excellent communication and responsiveness * Experience working with agencies or white-label partnerships is a plus Please include a brief overview of your Meta Ads experience, examples of accounts you've managed, and your availability. This is an ongoing contractor opportunity for the right person.

Summary Important Notice to Applicants: Please note that we are only contacting and communicating with candidates through Upwork or our dedicated company HR email address. Any applications or direct contact made outside of these channels, including emails, social media messages, direct messages to our CEO, or messages sent to our general company email, will not be considered and will be automatically declined. About the Company: We are a private U.S.-based company operating across multiple departments that support legal, staffing, and client-service operations. Our teams collaborate in dynamic, fast-paced environments focused on innovation, integrity, and client success. In this role, you’ll work closely with leadership and cross-functional teams, making a real impact in operational, legal, and client-focused projects—all from the comfort of your home. Details about our company structure and associated teams will be introduced during the interview process Role Overview: We are looking for an experienced paid media specialist to cover our Marketing Director's maternity leave from August 17 through November 7, 2026. You will join on August 3 for a 2-week training period alongside the Marketing Director before she goes on leave, then operate independently for the 12-week coverage period. Potential to become a permanent, full-time role This position has the potential to grow into a permanent, full-time marketing role within our broader enterprise — covering EOL.law and Attorney Assistant, our B2B brand serving law firms nationwide. Strong performance during the contract period will be considered for a full-time offer at the end of the 12 weeks. This is not a junior coordinator role. You will hold real approval authority over ad campaigns, creative assets, and website content — and you will be the key checkpoint between our automated weekly ad analysis and the execution team. The right person has solid hands-on Facebook Ads Manager experience and can make confident, data-driven optimization decisions with clear SOPs to guide them. What You Will Own Weekly Review our automated Monday AI-generated ad performance analysis and approve, modify, or flag optimization recommendations before our campaign manager executes changes in Facebook Ads Manager Review all incoming ad creatives against our brand guardrail document — approve or return with feedback Review case resolution posts generated in Asana (2x/week) for brand voice and accuracy before they go live on the website Review and approve landing pages independently before launch — both the design and the live page Source newsletter topics for the monthly EOL newsletter and coordinate social media calendar inputs with the design and content team Weekly 30-minute sync with Loren; 1-hour Thursday marketing meeting; async communication and Asana task tracking End of month Run the final campaign review in Facebook Ads Manager: publish and pause all campaigns set to launch, and verify geo targeting and any applicable additional targeting (e.g. job titles) before campaigns go live Requirements / Must have 2–3 years of hands-on Facebook Ads Manager experience — campaign setup, audience targeting, geo targeting, budget management, and performance analysis Demonstrated ability to read performance data and make confident, independent optimization decisions Experience reviewing and approving marketing creative assets — ad copy, imagery, and web content — against brand and compliance guidelines Comfortable running an end-of-month campaign launch review: publishing, pausing, and verifying targeting in Ads Manager before campaigns go live Strong written communication — you will be relaying approved changes and feedback clearly to an execution team member Organized and reliable — this role runs on deadlines and weekly rhythms that the team depends on Nice to have: Experience in legal, healthcare, or professional services marketing — familiarity with regulated advertising environments is a plus Familiarity with Asana or a comparable project management tool Experience working with AI-generated content analysis or automated marketing workflows Knowledge of Pennsylvania or general US attorney advertising rules (bar compliance basics) The Ideal Candidate: You have real experience running or supporting paid media campaigns. You have reviewed creative for quality and compliance, used performance data to make optimization decisions, and communicated clearly with the execution team. You are comfortable stepping into a structured role with clear SOPs, taking ownership of your approvals, and handing back a clean operation when the Marketing Director returns. You do not need to know personal injury law. You need to know paid media, care about quality, and be the kind of person who catches things before they go live.