My name is Lars Smetsers and I live in Eindhoven. I am a calm, broadly oriented filmmaker. With a varied knowledge within the: film, TV and video sector. I am also trained as a media/graphic designer. With my eye for detail and creative brain, I go with heart and soul for the best result. As the son of a financial controller, I always do this with the budget in mind.

Are you a startup founder who needs help turning your vision into a strategy, a business plan or a compelling presentations that truly highlights your value? With my founder and startup investor experience I’m here to help you craft clear, persuasive messages that resonate with people who matter the most: investors, business partners, customers. I offer a flexible support, thoughtful collaboration, and fast turnaround times at fair rates.

⚡️New to Upwork! Offering my first few projects at just $40/hr, half my usual rate⚡️ Marketing and brand strategist with global experience helping 50+ health, fitness, and e-commerce brands grow through strategic planning, creative campaigns, and strong team collaboration. Over the past several years, I’ve helped businesses scale their revenue by mastering the intersection of ads, funnels, and conversion optimization. My approach goes beyond clicks, I build systems that generate sustainable, profitable growth. I specialize in multi-channel advertising (Meta, Google, TikTok, YouTube, Linkedin, Twitter) and combine it with funnel design, Shopify optimization, and email flows to ensure every part of your customer journey is tuned for conversions. Here’s what I can do for your business: 🔶 Full Campaign Setup 🔶 Launch and scale high-performing ad campaigns across Meta, Google, Linkedin, Twitter & TikTok. Including pixel/tracking integration, conversion goals, audience targeting, creative testing. 🔶 Ad Optimization & Scaling 🔶 Daily/weekly data-driven adjustments to boost ROAS and reduce wasted spend. 🔶 Cross-Platform Strategy 🔶 Integrating your digital ad platforms into a single growth system that drives both first-time and repeat purchasers. 🔶 Account Audits & Consultation 🔶 Identify bottlenecks, quick wins, and scaling opportunities. 🔶 Creative Strategy 🔶 A/B testing ad creatives, hooks, and CTAs to maximize click through and conversion rates. 🔶Email Marketing 🔶 Develop and refine email flows & send strategies to nurture leads and increase customer AOV. 🔶 UX Consultation 🔶 Looking at the full customer journey to identify potential roadblocks within the customer journey. Why clients choose me: 🔷Platform Versatility 🔷 I run campaigns across all major ad platforms, ensuring you can reach customers wherever they spend time online. 🔷Data-Driven Decisions 🔷 Every optimization is backed by analytics, not guesswork. 🔷Full-Funnel Growth Mindset 🔷 From awareness to conversion, my campaigns are built to work together. 🔷Clear Communication 🔷 Communication is key. You’ll always know what our strategy is along with where your budget is going and why. ⚡ If you’re ready to scale your business with ads that convert and funnels that actually work, shoot me a message and let’s connect.

Many organizations operate without a clear employee handbook, creating confusion around workplace expectations, leave policies, disciplinary procedures, remote work, and compliance requirements. I help businesses develop professional employee handbooks that clearly communicate company policies, strengthen workplace culture, and support HR best practices. My services include: ✔ Employee Handbook Creation ✔ Employee Handbook Updates & Modernization ✔ HR Policies & Procedures Development ✔ Remote Work Policies ✔ Attendance & Leave Policies ✔ Code of Conduct & Workplace Standards ✔ Onboarding Documentation ✔ Employee Acknowledgment Forms Whether you're a startup creating your first handbook or an established company updating existing policies, I can help you develop clear, organized, and employee-friendly documentation tailored to your organization. What you can expect: • Professionally structured documents • Customized policies aligned with your business needs • Clear and easy-to-understand language • Fast communication and reliable delivery • Editable Word and PDF formats Let's discuss your organization and create documentation that supports both your employees and your business goals.

Your social media shouldn’t just look good it should bring real engagement, growth, and opportunities. I’m a Social Media Manager for wellness, lifestyle, and creator brands, helping them grow on Instagram and TikTok through intentional content, strong hooks, and consistent engagement strategies that turn followers into a genuine community. Many brands know what they want to say but struggle with consistency, trends, and content that actually gets interaction. That’s where I come in. I manage the full process from strategy to execution so you can focus on running your business. How I support your brand: ✅Create engaging reels, carousels, and short-form content ✅ Write captions designed to drive saves, comments, and shares ✅ Build content systems that make posting consistent and stress-free ✅Engage with your audience through comments and DMs ✅Track performance and refine strategy based on real data Results I’ve helped brands achieve: ✅Up to 47% increase in engagement within 30 days ✅Stronger brand clarity and visual consistency ✅More meaningful audience interaction and retention Platforms & tools: ✅Instagram ✅TikTok ✅Canva ✅Meta tools ✅Scheduling platforms If you’re looking for a reliable, results-focused social media manager who understands both strategy and creativity, I’d be happy to discuss how we can grow your brand together. Let’s work together to elevate your brand with a strategic system designed to deliver consistent, measurable results. Best Regards, Opeyemi.

I help founders and operators build production-ready MVPs, multi-tenant SaaS platforms, AI automation systems, and Voice agents that reduce manual operations by 90%, improve efficiency, and accelerate growth. With 5+ years of experience building robust, scalable web applications using React, Next.js, Node.js, TypeScript, MongoDB, PostgreSQL, Supabase, and AWS. I specialize in AI-powered applications, chatbots, and intelligent automation workflows, integrating OpenAI, LangChain, and RAG pipelines to build smart, context-aware systems, alongside automation platforms like n8n and Make, and no-code/low-code AI tools such as Lovable AI. I combine strong backend architecture skills with hands-on experience in modern LLM integrations, helping businesses streamline operations, automate workflows, and deliver high-performance, AI-driven digital products from concept to deployment. What I build: • Multi-tenant SaaS platforms with custom RBAC, subscription billing, user management, analytics dashboards, and scalable cloud infrastructure. • Startup MVPs that help founders validate ideas quickly without sacrificing code quality or future scalability. • AI Voice Agents using Retell AI, Vapi, OpenAI, and custom workflows for lead qualification, appointment booking, customer support, and inbound call handling. • AI Automation Systems that connect CRMs, email platforms, internal tools, and third-party services through n8n, Make, APIs, and custom integrations. • Agentic AI Workflows capable of performing multi-step business processes, data handling, task execution, and intelligent decision-making. • Scalable backend systems built with Node.js, Express, Prisma, PostgreSQL, Supabase, Redis, and modern API architectures. Recent work: • CareConnect AFH - Multi-tenant compliance platform for assisted living operators. Built a rule-based readiness-scoring engine, custom RBAC, DocuSign e-signatures, and deployed a Node.js/Prisma API on AWS. • Black Sheep Barcodes - Multi-tenant GS1 barcode and product management SaaS. Engineered bulk CSV imports via Redis/BullMQ to eliminate gateway timeouts, plus SVG/PDF export. • Oceans Coaching - Enterprise B2B coaching platform featuring tiered RBAC (Super Admin → Company → Coach → Coachee), assessment engines, and automated feedback surveys. • AI Receptionist Systems - Tailored setups for dental, legal, and aesthetic medical practices reducing administrative overhead by up to 90%. • Workspace & Tab Manager - Manifest V3 Chrome Extension solving memory drain for power users. Built session snapshotting, custom workspace isolation using asynchronous chrome.tabs/chrome.windows APIs, and a live dashboard calculating real-time RAM savings. • Luxury E-Commerce Platform - High-performance Next.js storefront utilizing AI-powered product recommendation engines and custom inventory dashboards. How I work: Every project begins with a clear technical blueprint. I define the data architecture, user roles, workflows, and system boundaries before development starts to reduce risk and avoid costly rework later. You can expect: • Clear communication and regular progress updates • Clean, maintainable, and well-documented code • Scalable architecture designed for future growth • Secure development practices and reliable deployments • Complete project handover with documentation and support Let's Discuss Your System: If your operations have outgrown spreadsheets or rely on time-consuming manual entry, let's connect. I'll assess your requirements, flag potential infrastructure challenges, and map out exactly what is needed to build your system properly.

Manual tasks are quietly costing your team 23+ hours every week in onboarding, follow-up, and admin. AI agents and n8n, Make, or Zapier workflows eliminate that overhead so your operations scale without adding headcount. What I can build for you → AI Agents that handle lead follow-up, client onboarding, and support automatically, 24/7 → End-to-end workflow automation across your entire tech stack (no more copy-paste between tools) → CRM automation and sales pipeline management in Go High Level (GHL) → Custom n8n, Make, and Zapier flows that run without manual intervention → API integrations that finally connect the tools your business already relies on My stack n8n, Make (Integromat), Zapier, Go High Level, OpenAI API, Claude / Anthropic, Airtable, Notion, Google Workspace, Slack, REST APIs, Webhooks I work best with → Agency owners drowning in manual client onboarding and repetitive admin → SaaS founders who want AI handling support, retention, and ops at scale → E-commerce businesses ready to automate their back-office and marketing I don't just connect apps, I design systems that think, decide, and act on your behalf. If you're ready to stop doing work that a machine could handle? Send me a message and let's map out your first automation.

Passionate junior researcher and consultant, bringing my expertise in neuroscience, psychology, and data science to socially impactful companies. With a curious, creative, and critical mind, I enjoy exploring how we can use research and data to your advantage!

Imagine producing high-converting video ads without hiring a crew, renting equipment, or spending weeks editing. With the latest AI video technology, I make that possible. As an AI Video Generator, I transform ideas, images, and scripts into cinematic-quality AI video ads that stop the scroll and drive conversions. My specialty lies in creating short-form AI video ads, AI UGC, AI explainers, and AI avatars that help brands grow faster and spend less. Using tools like Veo3, Runway Gen2, Kling, Sora 2, Higgsfield, and HeyGen, I create premium AI videos that look real, feel authentic, and perform exceptionally well across platforms like TikTok, Instagram, and YouTube. I’ve mastered the art of merging creative storytelling with AI video automation to produce campaigns that are fast, affordable, and data-driven. 🎯 My AI Video Services • AI Video Ads – Optimized for TikTok, Reels, and YouTube Shorts. • AI UGC Videos – Human-like, relatable storytelling with emotional hooks. • AI Explainer Videos – Clear, engaging educational AI videos for any niche. • AI Avatar Videos – AI-generated spokespersons with natural voiceovers. • AI Product Demos – Turn product photos into action-packed showcase videos. • AI Video Editing – Captions, transitions, and enhancements powered by AI. • AI Video Strategy – Data-driven content optimization and ad targeting. Each AI video I deliver is custom-made to match your brand’s goals. Whether you’re scaling an eCommerce store, launching a new SaaS product, or growing your online influence, my AI video systems make your brand look professional and perform at the highest level. 💡 Client Results One of my recent clients doubled their CTR and reduced ad spend by 70% after replacing traditional video shoots with AI video ads. Another brand saw their TikTok conversions jump 3x in a week using AI video UGC campaigns. These are not random wins — they’re the result of structured testing and AI video optimization. 🧩 Solving Key Challenges • High Production Costs? AI video eliminates the need for expensive shoots. • Long Editing Times? I deliver multiple AI videos in hours, not weeks. • Low Engagement? I craft authentic AI UGC that feels real and drives clicks. • Scaling Content? AI video generation lets me produce 10+ variants quickly. • Platform Consistency? Each AI video is customized per channel and audience. ⚙️ My AI Video Toolkit • AI Tools: Veo3, Runway Gen2, Kling AI, Higgsfield, Sora 2, HeyGen, Synthesia. • Editing Tools: Adobe Premiere Pro, After Effects, CapCut. • Voice & Script Tools: ElevenLabs.io, Brandwell.ai. • Workflow Tools: Make.com, GoHighLevel, Metricool.com for analytics. I use the perfect mix of AI video platforms and marketing tools to deliver professional, scalable content that works. Every AI video project I handle is data-informed, conversion-oriented, and built for performance. 💬 Why Clients Choose Me • I merge creativity with analytics — every AI video is tested for results. • I stay on top of trends and tools in AI video generation. • I provide full-funnel support — from concept to delivery. • I build trust through authentic, human-like AI UGC storytelling. • I help clients scale — not just create one video, but an entire AI video ecosystem. 🌍 Industries I Serve E-Commerce | SaaS | Health & Fitness | Real Estate | Education | Tech Startups. No matter your field, I tailor each AI video to your ideal audience and platform. 🧠 Why AI Video is the Future AI video isn’t just a tool — it’s a revolution. Brands that adopt AI video generation are seeing faster creative output, deeper audience engagement, and dramatically reduced production costs. With AI video, creativity and performance unite. I help brands harness this transformation for growth, visibility, and sales. 🔥 Let’s Build Your AI Video Campaign Are you ready to dominate with AI video? I’ll turn one image, script, or concept into multiple viral-ready AI videos designed to convert. Let’s work together to make your brand the next success story — powered by strategy, creativity, and world-class AI video innovation. 📢 Final Thought AI video has changed everything about digital marketing. From startups to established brands, those who adopt AI video early dominate their markets. I combine technology, psychology, and strategy to create AI videos that move people to take action. Whether you want brand awareness, conversions, or viral reach, my AI video solutions are your shortcut to success. Let’s create your next AI video masterpiece today. Keywords: AI video, AI video generator, AI video creator, AI video ads, AI video UGC, AI video explainer, AI video avatar, AI video editing, AI video production, AI video automation, AI video marketing, AI video content, AI video storytelling, AI video business, AI video strategy, AI video expert, AI video performance, AI video generation, AI video campaigns, AI video growth, AI video ad expert, AI video optimization, AI video trends, AI video creative, AI video

Hi, I'm Deirdre - a marketing professional with 20+ years of experience helping organizations create meaningful digital communication. I specialize in social media management, email marketing, and content strategy for schools, cultural foundations, banks and wellness brands. Whether you need engaging posts, professional newsletters, or a consistent online presence, I'll handle it all, from content planning to delivery. - Social Media Management (Facebook, Instagram, LinkedIn) - Email Marketing (Laposta, Mailchimp) - Canva Design & Content Creation - Content Calendar Planning Let’s work together to create digital stories that connect your brand with your audience.