I help founders, leadership teams, and PE-backed operators turn complex strategic, financial, and operational challenges into clear decisions — and the execution cadence to deliver them. I bring 25+ years of senior consulting and investment banking experience, augmented by AI-powered analysis that delivers faster, richer, and more rigorous outputs than traditional consulting alone. $1.3M+ billed on Upwork | 7,500+ hours | 85+ engagements | 100% Job Success | Expert-Vetted | ex-Bain | Wharton MBA Where I add value: - AI strategy & go-to-market: helping AI companies and financial services players define where AI creates competitive advantage, design GTM strategies, and build the operating model to deliver — with sector depth across banking, insurance, wealth management, and fintech - Strategy & transformation: operating model design, performance improvement, cost-out programs, turnaround execution — with KPI dashboards, OKRs, and exec reporting cadence - Fractional CFO: board-ready packs, scenario planning, budgeting and forecasting, decision support — AI-augmented financial modelling and scenario analysis - Due diligence (PE/VC/M&A): commercial and financial diligence, management interviews, synergy planning, red-flag identification — accelerated by AI-powered research and multi-source synthesis - Financial modelling: 3-statement models, DCF, scenario analysis, investor materials Proof: Led cross-border M&A at Lehman Brothers. Served as de-facto CFO for a mid-market manufacturer — returned the business to positive EBITDA in 11 months (2 plant closures, 20% overhead reduction). Delivered GTM strategy for a leading agentic AI company entering financial services across GCC and European markets. Delivered due diligence across targets from EV OEMs to European price-comparison platforms. I work best with: - AI companies entering financial services or scaling GTM in regulated markets - Founders preparing for fundraising, pivot, or exit - Scale-ups and mid-market operators needing senior finance and transformation leadership without a full-time hire - PE/VC teams conducting diligence or driving portfolio value creation How I work: I integrate multi-model AI stack across every engagement (including Claude, Gemini, Perplexity, and ChatGPT) combining outputs for richer analysis, faster synthesis, and more rigorous deliverables than traditional consulting alone. Board-grade output from day one. Sample of recent engagements: - Defined the GTM strategy and financial services entry roadmap for a leading European agentic AI platform, identifying priority use cases across banking, insurance, and wealth management - Designed the target operating model for the Finance function of a Fintech (card issuing and payments infrastructure) — addressing process gaps, controls, and the KPI framework needed to scale - Delivered commercial due diligence and financial modelling for PE funds - Scoped a full ERP migration for a Healthcare company, covering systems integration and a phased transition from legacy accounting system. Expert in NetSuite, QuickBooks, Xero and Sage Fluent: English, Italian, Spanish | Conversational: Portuguese, French If you need more than a model — you need a decision and a plan — let's talk.

Online Business Manager (OBM) & Fractional COO helping founders and small business owners streamline operations, build scalable systems, and grow their visibility through strategic marketing and LinkedIn growth — so they can step out of the day-to-day and focus on growth. I specialize in business operations management, workflow optimization, SOP documentation, team coordination, project and launch management, marketing strategy, and LinkedIn content strategy. Whether you need someone to run operations behind the scenes, plan a marketing roadmap, or build authority and visibility in front of your audience, I create the systems and strategy that make both possible. Core Services: 🔹 Business Operations Management — Day-to-day operations, workflow systems, and process oversight for founders who need to delegate and scale 🔹 Marketing Strategy — Positioning, messaging, and marketing roadmaps that align with your business goals and target audience 🔹 LinkedIn Growth & Content Strategy — Content planning, posting schedules, and engagement strategy that builds authority and attracts the right audience 🔹 SOPs & Process Documentation — Clear, repeatable systems that make your business easier to run and scale 🔹 Project & Launch Management — Timelines, milestones, and execution plans that keep launches on track 🔹 Team Coordination & Management — Alignment, accountability, and communication systems across your team 🔹 Workflow & Systems Optimization — Streamlined processes that cut down on manual work and confusion 🔹 Automation & Admin Support — Reducing repetitive tasks through smart systems and tools 🔹 Lead Generation Support — Prospecting and list-building to support outreach and sales pipelines 🔹 Recruitment Support — Sourcing and coordination using recruitment platforms 🔹 Email Marketing — Campaign setup, list management, and automation flows 🔹 E-commerce & Website Support — Product listings, store management, and basic website builds 🔹 Basic Creative Support — Simple design and video editing for content and marketing needs Tools & Platforms: Operations & Project Management: ClickUp, Trello, Notion Communication & CRM: GoHighLevel (GHL), Google Workspace, Slack, Airtable Social Media & LinkedIn Marketing: LinkedIn Sales Navigator, Publer, Hootsuite, Later, Canva Lead Generation: Aeroleads, Apollo Recruitment: Vincere, Indeed Email Marketing: Klaviyo, Mailchimp, Mailjet Finance & E-commerce: QuickBooks Online, Shopify, Wix Creative Tools: Photoshop, Video Editing (basic to intermediate) Why work with me: ✅ Organized, scalable operations that reduce your day-to-day overwhelm ✅ A clear marketing strategy that supports consistent, sustainable growth ✅ Consistent LinkedIn visibility that builds trust and authority ✅ Clear communication, documented systems, and reliable execution ✅ Fluent across a wide range of tools — from project management to CRM, lead gen, email marketing, and e-commerce ✅ Experience supporting founders, coaches, consultants, and service-based businesses If you're looking for an Online Business Manager, Fractional COO, Marketing Strategist, or Operations Manager who can also grow your visibility on LinkedIn — let's talk about how I can support your business.

I am a Fractional COO and Operating Architect for founder-led and PE-adjacent companies navigating scale, capital events, and operating system rebuilds. I am the author of The Scrappy COO, a practical operating playbook for leaders building under real constraints. For 20 years, I've led operations across banking, lending, compliance, and multi-$100M operating environments, including executive leadership across organizations moving $7B-$9B in annualized transaction volume and managing $1.2B+ asset portfolios. My work spans: • Hyper-growth and burnout cycles • PE diligence and investor readiness • Cross-border expansion and integration • M&A, portfolio risk normalization, and regulatory scrutiny • Executive throughput constraints under scale This is not coaching. This is operating system architecture at the executive level. How I Work (My Operating Method): I don't fix symptoms. I rebuild operating environments at the system level. Which means, you’re investing in outcomes, not hourly pay for hire. 1. Signal Extraction & Constraint Mapping Rapid diagnostics across leadership capacity, throughput bottlenecks, financial controls, and delivery friction. 2. Root-Cause Architecture Isolation of system failure points across structure, incentives, tooling, governance, and decision rights. 3. Operating Model Rebuild EOS-aligned cadence, dashboards, SOP layers, and AI-enhanced execution workflows. 4. Executive Load Rebalancing Clarifying ownership, escalation paths, and performance signal across leadership teams. 5. Stabilization + Scale Guardrails Ensuring growth doesn't recreate the same failure modes. Core Engagement Areas: • AI x Operations Architecture • Scoring & prioritization logic • Process orchestration • Human-in-loop governance • Executive reporting & anomaly detection I do not train models or deploy infrastructure. I operate at the workflow, orchestration, and governance layer. Founder Clarity & Operating Diagnostics: • Executive throughput constraints • Decision friction • KPI blindness • System drag and execution misalignment Operating Rhythm & System Design: • EOS-aligned L10s • Leadership dashboards • SOP and role architecture • Data-to-decision pipelines GTM & Ops Alignment: • Revenue-to-delivery integrity • Sales, marketing, brand, and operations unification • Capacity-aware growth modeling Capital Event & Board Readiness: • Pre-diligence operating audits • KPI normalization for investor visibility • Data room operating clarity • Post-close integration planning Documented Operating Outcomes: • Scaled closed volume from $300M to $745M/month in four months via org design and workflow re-architecture • Built and led secondary marketing bulk and flow sales for mixed assets of $216M/yr • Increased ROA by .58 bps through design and GTM lead on new verticals • Automated compliance testing across full production lifecycle • Reduced cycle times from 6 months to 48 hours via org re-architecture • Built executive dashboards adopted as board reporting standard • Designed proprietary portfolio rating systems praised by federal regulators Engagement Positioning: Most founders don't hire me for hours. They hire me for outcomes. My work replaces or augments: • Full-time COO • Chief of Staff • Operating transformation teams -at a fraction of fixed cost, without the 6–9-month ramp risk. Engagements are structured with defined diagnostic phases, operating milestones, and executive reporting cadence. I work fast, precisely, and protect capital by eliminating root causes early. I am not the cheapest. I am often the least expensive-because precision prevents months of wasted spend. Availability: • Select strategic projects, diagnostics, and blueprint builds • Evening + weekend alignment windows • NDA-ready • Retainer and sprint-based engagements only

Are you a founder drowning in daily operations instead of scaling your business? If your strategic vision is getting lost in translation between your US/EU headquarters and your LATAM team, or if every minor decision ends up on your desk, we need to talk. I am a Bilingual Fractional COO (C1 English, Native Spanish) and Lean Six Sigma Black Belt. I don't just hand you a PDF with advice; I embed myself into your business to fix broken processes, manage your remote teams, and build systems that eventually run without me. Over the last 10 years, I have helped companies move from operational chaos to autonomous scaling. Examples of my recent impact: Efficiency: Led 14+ continuous improvement initiatives using Value Stream Mapping, reducing cycle times by 20% and boosting overall operational efficiency by 15%. Profitability: Orchestrated a portfolio of strategic projects and restructured business lines, generating a 13% increase in profitability and expanding market share. Team Alignment: Bridged the cultural and language gap for distributed teams, eliminating execution bottlenecks through structured training and Agile rhythms. How I can help you: Process Engineering (SOPs): I write clear, step-by-step Standard Operating Procedures in both English and Spanish so your team knows exactly what "done" looks like. Data-Driven Visibility: I build automated KPI Dashboards (using Power BI and Minitab) so you can see your company's health in real-time without micromanaging. Daily Execution: I run the daily stand-ups and weekly syncs, acting as the operational bridge between you and your execution team. My Background: Lean Six Sigma Black Belt & Agile Scrum Expert BSc Mechanical Engineering & MBA Candidate 10+ years driving process efficiency My ultimate goal is to build an operational machine that makes me unnecessary. I am currently offering an introductory rate of $20/hr to build my platform history on Upwork. Stop being the bottleneck. Send me a message, and let's structure your business to scal

👋 Hi there, I’m Robert, but my friends call me Keith. My thing? Helping entrepreneurs and business owners turn ideas into scalable, well-run operations through process improvement, custom CRM builds, system integrations, creative automations, and solid RevOps strategy. I build systems and processes that make your life easier, increase conversions, tighten operations, and support sustainable, long-term growth. What makes working with me different? I’m not an agency. I work directly with every client myself, one-on-one. I take on only enough clients to fill my schedule and when my calendar is full, I stop accepting new work. You get direct access, fast turnaround, true accountability, and the white-glove support businesses rarely find at an accessible price point. No hand-offs, no junior team members, no inefficiencies. Just focused, expert attention. What I Can Help With: Custom CRM builds (HubSpot, GHL, Zoho, Jobber, JobNimbus, Acculynx, Monday and more; even a bit of EHR setup if you’re in the medical space) Automation & workflow design (save time + reduce manual work) Systems, Automations & Engagements (SAE) Mapping and Audit Reports Process Analysis and Improvement (sales, operations, accounting and more) Pipeline optimization (speed-to-lead, follow-ups, conversions) Custom go-to-market strategy and lead acquisition framework Dashboards, reporting, and data cleanup White glove Tech Support (on-demand systems and integrations troubleshooting) Fractional COO services (recruiting, project management, departmental organization) Fractional CFO services (chart of accounts, balance sheet, QBO set up/integration, support for capital raises & early-stage operations) Here’s the truth: I really just love talking shop. Even if we don’t end up working together, I genuinely enjoy brainstorming and helping business owners find solutions. Sometimes a 15-minute conversation can unlock months of stuck progress. I’m upfront with my pricing structure and willing to work with budgets, especially for founders who are just getting started. If you’re building something meaningful and need a systems-minded partner who actually cares, I'm your guy. How I Work: Hourly or Project Based with full transparency Fast, focused, and solution-oriented Use AI to speed up workflows without cutting corners Always looking for ways to deliver more value than expected So if this sounds like a good fit, drop me a message any time. I offer a free initial consultation/discovery call and I’d love to hear what you’re working on! Cheers 🍻, Robert Keith Landals

Growing companies often reach a point where the team is strong and the product is solid, but execution starts to become harder to coordinate as projects and initiatives multiply. That’s where I typically step in. I help SaaS companies and technology teams create the operational systems that allow great ideas to move consistently from concept to shipped product. My work sits at the intersection of product management, operational strategy, and cross-team execution. Whether it's structuring a roadmap, aligning teams around priorities, or designing workflows that reduce internal friction, my goal is always the same: help companies move faster with greater clarity. If you need someone to “manage tasks,” I’m probably not your best fit. If you need someone to design and lead scalable execution systems — especially in SaaS, AI-enabled products, or growth-stage environments — we should talk. I’m a Senior Product & Operations Leader with 15+ years of experience turning complex workflows into structured, high-performing systems. I specialize in AI-integrated processes, SaaS product leadership, and operational architecture that reduces friction and increases execution clarity. Throughout my career, I’ve: • Led product discovery and roadmap development for AI/LLM-powered solutions • Redesigned workflows across 200+ locations to improve efficiency and reduce communication breakdowns • Reduced operational inefficiencies by double digits through structured process design and backend alignment • Built scalable product and project frameworks for growth-stage and enterprise teams • Partnered deeply with engineering, design, data, and executive stakeholders to ship meaningful results My approach is simple: Clarity before tools. Structure before scale. Execution before noise. I don’t just run standups or track timelines. I define the system behind the work — the lifecycle stages, decision gates, ownership models, KPIs, automations, and communication frameworks that keep teams aligned and predictable under pressure. Common areas I help companies improve: • Operational structure across product, engineering, and leadership teams • Roadmap planning and initiative prioritization • Translating strategy into clear technical execution • Cross-team coordination across complex projects • Workflow and systems design to reduce internal friction • Improving delivery rhythm for growing SaaS teams Typical engagements include: • Fractional COO / operations leadership for growing companies • Product and delivery leadership for SaaS startups • Operational systems audits and workflow redesign • Roadmap and delivery structure for engineering teams • Scaling execution as companies move from early product to growth stage I’m most valuable to organizations that already have talented teams and strong products but need better operational structure to scale execution. I focus on creating clarity before adding process. The goal is not to introduce bureaucracy, but to design simple operational systems that allow teams to move quickly while staying aligned. I thrive in high-expectation, high-ownership environments where ambiguity needs structure and momentum needs discipline. If you’re building something meaningful and need execution systems that hold up as you scale, I’d love to connect.

You have started your online company, have won your first clients, hired new staff or freelancers and are pretty happy with your results. Your hard work has paid off, your business is up and running! You have big plans and goals and you are ready to scale and grow your business. However, you are finding yourself drowning in everyday operations, project management issues and confusing processes. That’s NOT how you envisioned spending your days! “If only there could be someone to take care of these things for me, so I can focus on what I do best”. Sales, business development, marketing strategy – whatever your biggest strength is. If the above describes you, I can help you out. What you need is a thorough look at your current processes and project management practices. Your project management needs to be set up in such a way that YOU are NOT the center of it. You have more important things to do, things like growing your business. In order to allow yourself to focus on growth, you need a project management system that will not fall apart when you’re not paying attention. In the last 10+ years, I helped numerous online entrepreneurs scale and streamline their businesses. Now I want to help you make the vision you hold for your business, a reality. While most agency owners are working 16-hour days, only 1 OUT OF 10 takes their business to the next level and automates their project management to get on the EFFICIENCY UPWARDS GOING SPIRAL. Yes, I am a project manager focused on making you money, not burdening you with additional tasks you need to do. Here is the deal... ...I can only help you if you are ready to take your business to the next level. If you want to get rid of your messy workload and never-completed to-dos clutter, message me now and together we'll get your business untangled.

Fractional eCommerce Director | Shopify & DTC Operations | 7-8 Figure Brands I built 13 Fifty Apparel from a garage startup into a 7-figure nationally recognized brand, then exited and moved into fractional eCommerce leadership for 7 to 8 figure DTC brands. I'm USA-based (Atlanta, GA) and I work as an operator, not a consultant — stepping in to own Shopify operations, fix fulfillment systems, rebuild CX, and remove the manual work that's slowing growth down. Common Problems I Help Fix Many companies come to me when things like this start happening: • Shopify operations become chaotic as the business grows • Inventory and fulfillment systems break down during scale • Amazon and DTC channels operate in disconnected silos • Customer support teams get overwhelmed without CX automation • Tech stacks are filled with tools that don't integrate properly • Founders and operators are buried in manual work that should be automated • Founders spend too much time fixing operational problems instead of growing the business These are common problems for growing businesses, and they are exactly the types of challenges I help solve. What I Actually Do Most companies don't need another consultant. They need someone who can step in, take ownership, and fix the systems that are holding growth back. Recent work includes: • Acting as Fractional E-Commerce Director for multi-brand consumer companies • Leading Shopify store architecture, rebuilds, and migrations • Building Gorgias AI support systems and CX automation workflows • Fixing inventory forecasting and supply chain bottlenecks • Integrating Shopify, 3PLs, WMS systems, and analytics platforms • Designing customer experience operations and support teams • Setting up end-to-end business automation systems using AI tools, connecting workflows across operations, communications, fulfillment, and project management • Identifying where businesses lose time to manual work and building the systems that eliminate it Brands & Companies I've Worked With • StreetStrider • Lockstock Collective • Six Six One • Kryptonics Skateboards • Nutcase Helmets • Ten Eighty • Waffle House • Circle Society • 13 Fifty Apparel • Custom Graphics Printing • Arby's • Buffalo Wild Wings • Hinge Outlet • Wild West Hardware • MCM • Aaron's • Vestique • Teeki Boutique Platforms & Systems I Work With Daily Shopify / Shopify Plus Amazon Seller Central Gorgias (Certified Partner) Klaviyo Triple Whale ShipStation Monday Zapier N8n Make (Integromat) Slack AI Automation Tools AI-Assisted Workflows Business Automation Systems 3PL integrations Inventory systems including Cin7, Finale, and SKU Vault ___ Background Before consulting, I founded 13 Fifty Apparel, building it from a startup into a nationally recognized brand while developing the full operational infrastructure behind it. That included: • eCommerce operations • Production and fulfillment systems • Inventory management • Marketing and branding • Wholesale and retail distribution • Team leadership and SOP development Because of that experience, I approach projects as someone who has actually built and run companies, not someone advising from the sidelines. How I Work I don't just give advice. I work alongside your team to build the operational systems that allow your company to scale without breaking. Depending on the situation, that may involve acting as: • Fractional E-Commerce Director • Operations Architect • CX Systems Builder • Shopify Growth Partner • Business Automation Consultant When projects require deeper technical execution, my team and I can also support development, integrations, and implementation. Ideal Projects • Shopify store launches or rebuilds • E-commerce operational restructuring • Gorgias CX system implementation • Amazon channel strategy • Inventory and fulfillment optimization • Fractional E-Commerce leadership • Business automation setup and AI workflow implementation • End-to-end systems integration across business operations Availability I typically work with companies in one of three ways: • Fractional leadership • Systems implementation projects • Operational consulting engagements If it looks like a good fit, feel free to reach out and we can discuss what you're trying to build. ____ For SEO improvement only below. Nothing to see here: Shopify, Shopify Plus, Amazon Seller Central, Gorgias, Klaviyo, Triple Whale, ShipStation, Monday, Zapier, Make, N8n, Viktor, Slack, Cin7, Finale, SKU Vault, ChatGPT, AI automation tools, workflow automation, business process automation, AI-assisted workflows, business systems integration, CX automation, inventory management systems, 3PL integrations, ecommerce platforms, DTC operations tools, supply chain systems, Claude, Gemini, Asana Shopify / Shopify Plus Amazon FBA / Amazon Seller Central Gorgias Klaviyo Supply Chain Management Business Process Automation monday ShipStation Fractional Leadership / Ecommerce Operations 3PL / Fulfillment Operations

I build AI-powered automations and operational systems for growing companies. I don't advise from a distance. I design the system, build it, and make sure you understand it and can manage it on your own. I specialize in n8n workflow automation, AI agent development, and embedding AI into business operations. Whether you need AI-powered workflows that replace manual processes, an AI agent that handles a repeatable business function, or a full operational rebuild with automation at the core, I can help. Here are a few examples of what I've built: A medical company had 20+ interconnected n8n workflows built over 3 years with no architecture. The team was losing 10 to 15 hours every week troubleshooting failures. I audited the full system, identified that 30% of automations had negative ROI, and rebuilt everything as modular, independent workflows with proper error handling. Result: 90% reduction in maintenance time and the company scaled 300% without adding headcount. A SaaS company needed to reduce churn without hiring a retention team. I built a 3-layer AI-powered retention system on n8n with dual AI failover (Claude and Gemini), 17 configuration variables, and zero code changes needed between client deployments. The system detects at-risk accounts, generates personalized outreach, and routes cases based on risk tier. You can see this inside my portfolio below. A company's managers were spending over 15 hours per week preparing for 1-on-1 meetings. I built an AI-powered system on n8n that monitors team health through Slack and calendar data, auto-generates meeting agendas, and delivers context-specific coaching prompts. Each manager saved over 10 hours per week. I also bring over a decade of project management experience and PMP certification. I've helped companies integrate AI workflows into project management systems like ClickUp and Notion. One example: a pre-revenue B2B SaaS fintech with 45+ employees had no structured product operations. I built a full product OS connecting ClickUp and n8n that eliminated scope creep, made sprint commitments predictable, and gave leadership data-backed decisions for the first time. I also teach AI and automation to teams. I run training programmes where I help professionals and business leaders understand how to identify automation opportunities, build workflows, and implement AI in their operations. Send me a message with what you're trying to automate and I'll tell you if I can help. Thanks, Tamas

Your company is growing, but your leadership bandwidth is pushed to the limit. You have the team and the revenue, but instead of focusing on long term strategy, market expansion, or exit positioning, you are stuck refereeing internal friction and managing daily ad hoc bottlenecks. I architect the operational systems, automated workflows, and team structures that allow companies to scale predictably or prepare for a highly profitable sale. As a Fractional/Interim COO and Operations Architect, I step into high growth SaaS, Finance, and complex tech ecosystems to solve structural chaos using three core levers: 1. Connecting fractured technical systems and automating workflows so your data and tools talk to each other without human friction. 2. Restructuring compensation models, optimizing hiring frameworks, and leading people to high performance without reactive management styles. 3. Seeing the hidden leaks in your current operations, finding the missing synergies, and closing the structural deals required to capture that money. --- Past clients snippets • Scaled a high growth company from $400K to $1.6M in revenue in under 12 months by completely restructuring team operations, optimizing the hiring pipeline, and redesigning the incentive/payment architecture. • Handled complex, high-stakes operational transitions for founders looking to step back from daily operations or maximize valuation for an acquisition. --- HOW WE WORK TOGETHER Because I operate at a high strategic level, my onboarding is rapid and designed to protect your time: • Week 1: Deep Dive Diagnostic & Audit (Systems, Team, & Bottlenecks) • Week 2: The Operational Blueprint (Identifying revenue leaks & synergy opportunities) • Week 3 & Beyond: Active Leadership & Execution (Running alignment meetings, deploying automations, restructuring team metrics) If you are a founder ready to hand over the operational reins to a fast, strategic leader who can scale your vision beyond recognition let’s talk.