If your tracking is broken, inconsistent, or underreporting, I help fix it. I work with ecommerce brands, lead generation businesses, and growth teams that need accurate conversion tracking, clean attribution, and reliable reporting across GA4, Google Tag Manager, server-side tracking, and ad platforms. Common issues I solve: 1. Meta shows more purchases than GA4 2. Duplicate conversions inflate ROAS 3. Broken purchase events or missing parameters 4. Weak Event Match Quality 5. Unreliable checkout or thank-you page tracking 6. Missing data layer events 7. Poor deduplication between browser and server events 8. Inaccurate revenue in GA4, Meta, TikTok, or Google Ads My core services: 1. GA4 implementation, audit, and cleanup 2. Google Tag Manager setup and debugging 3. Server-side tracking / sGTM setup 4. Meta CAPI, TikTok Events API, Pinterest CAPI, Snapchat CAPI 5. Google Ads enhanced conversions 6. Shopify, WooCommerce, and custom website tracking 7. Data layer planning and event architecture 8. Conversion tracking QA and attribution troubleshooting 9. Looker Studio / reporting validation What clients get: 1. Cleaner data 2. Fewer reporting discrepancies 3. Better ad optimization signals 4. Stronger trust in revenue reporting 5. A tracking setup built to scale If you need someone who can both diagnose the problem and implement the fix, I can help. Send me a message with: 1. your platform (Shopify / WooCommerce / custom site) 2. the tool stack you use 3. The exact tracking issue you’re seeing I’ll tell you the likely cause and the fastest path to fix it.

I help business owners transform ad spend into predictable, scalable revenue. Using a data-driven approach, I operate at the intersection of performance marketing, AI automation, and advanced analytics. I scale brands by engineering high-performance funnels and building the technical infrastructure required for sustainable business growth. Core Services ✅ PPC Campaign Setup & Management: High-intent Search, PMax, and Google Shopping management to capture active buyers. ✅ Facebook Ads & Paid Media: Advanced Meta scaling using Cost Caps and rigid margin-protection rules. ✅ AI & Workflow Automation: Custom backend systems (n8n/Make/LLMs) to automate ad optimization and competitor tracking. ✅ Advanced Tracking: Server-Side Tracking (CAPI) and GTM setups to bypass iOS tracking blocks. I combine high-converting Google Ads Account Management, Facebook Ads Manager strategy, and AI automation to scale your Shopify storefront profitably. Industries Served Healthcare & Pharmaceuticals | E-commerce | Amazon, Noon & eBay | SaaS | Fintech | Food and Beverages | Real Estate | Automotive | Banking & Financial Services | Consultation | Social Media Agency | Why Choose Me? Whether it’s consulting on strategy or delivering high-impact solutions, I ensure that scaling your business actually increases your bottom-line profit. Professional Highlights 🌟 Top Rated Performance ✔️ 99% Job Success ⭐ +7K Upwork Hours Worked 💰 Managing high-value monthly ad spend Onboarding Process ✔ Contact me with your needs ✔ Share your requirements ✔ Agree on a deliverable format ✔ Confirm project timeline Let's build something scalable. Click "Invite to Job" to get started!

I’m Sumit, an expert in web application development, cloud application development, and business intelligence dashboards. I help businesses turn complex challenges into innovative, data-driven solutions. With over 15 years of experience and more than 400+ successful projects completed, I’ve worked with startups and Fortune 500 companies alike to deliver measurable results. My services include data visualization services (actiknow.com/business-intelligence), crafting custom web applications, and developing seamless, high-performing cross-platform applications. Whether you need a tailored CRM, ERP system, or intuitive dashboards, I deliver solutions that align with your unique business needs. As the founder of Actiknow (actiknow.com), I lead a team dedicated to empowering clients with cutting-edge technology and actionable insights. Our focus is on creating scalable, efficient, and secure systems that drive smarter decisions and unlock growth opportunities. We come with top-notch educational qualifications from IITs/ IIMs. Our core team has prior work experience at leading enterprises like Citibank, American Express, Infosys, Cognizant, Ladbrokes and Goodyear among others. We have domain expertise in various verticals such as Financial Services, Telecom, Pharmaceuticals & Health care industries, Logistics, Retail, Energy, and Real Estate. We have a distributed global team that can work on your schedule. If you’re looking for a partner to bring your business ideas to life with custom application development (actiknow.com/custom-solutions), let’s collaborate. Together, we can create technology solutions that elevate your business and deliver lasting impact. Web & App Development Technologies Frontend: React.js, Angular, Vue.js, HTML5, CSS3, Tailwind Backend: Node.js (Express), Python (Django/Flask), PHP (Laravel) Databases: PostgreSQL, MySQL, MongoDB Authentication: OAuth2, JWT, SAML, LDAP Hosting & Cloud: AWS (EC2, RDS, S3, Lambda), Azure, Google Cloud Visualization Libraries: Chart.js, D3.js, Recharts, Highcharts Other: WebSockets (real-time updates), REST & GraphQL APIs, Docker, Kubernetes 📊 Analytics & Reporting Tools BI Platforms: Tableau, Power BI, Looker Studio ETL & Data Pipelines: Talend, Apache Airflow, dbt, n8n Data Warehousing: Google BigQuery, Snowflake, AWS Redshift Visualization & Analysis: Excel (advanced models), Python (Pandas, Matplotlib, Plotly), R Monitoring & Logging: Grafana, Kibana, AWS CloudWatch Survey/Forms Integrations: Typeform, Qualtrics, Google Forms APIs

I'm a Google Analytics 4 and Google Tag Manager enthusiast, conversion tracking expert and data-driven marketer. On top of managing and scaling Google Ads and Facebook ads account, I help companies to make sense of all of their marketing data - from making sure that all tracking technology is correctly implemented, to pulling all of the data into one place into a format that is useful, to analysing the data and providing useful insights for the business to optimize their performance. I'm also currently working on some technology (in beta-phase) that can help companies to overcome some of the issues caused by the removal of third-party cookies.

I fix your conversion tracking and attribution when you don't trust your data in Google Ads, Facebook Ads or TikTok Ads. My first objective is to get the data as accurate as possible, second step is to make sure the advertising algorithms are receiving the right signals to find you more buyers. My name is Michel Brok, founder of Tracking Architects. I've worked for over 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

Great dashboards don’t just show numbers; they tell a story your team can act on. I design dashboards in Looker Studio Pro and BI tools that unify marketing, product, and financial data into one clear source of truth. With 15+ years of experience - and an MBA from Columbia Business School - I deliver dashboards that are both technically solid and business-ready. ✅ 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 • Looker Studio dashboard design (executive scorecards, marketing ROI, SaaS KPIs) • GA4 setup, event tracking, and funnel analysis • Conversion tracking & attribution modeling (ads, spend, ROAS, cohorts) • SQL + BigQuery data models for custom reporting • Self-service analytics setup (templates, guides, automation) 🛠 𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 Looker Studio • GA4 • Google Tag Manager • SQL • BigQuery • dbt • Snowflake • Power BI • Tableau • Google Sheets • Excel • Zapier • Facebook Ads • Google Ads • TikTok • YouTube • Shopify • Amazon 🏢 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 SaaS • eCommerce • Marketing Agencies • Healthcare • Education • Nonprofit • Retail 💬 𝐂𝐥𝐢𝐞𝐧𝐭 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 ⭐⭐⭐⭐⭐ “Out of the dozens of people I’ve hired on Upwork, Zach is hands down the BEST.” ⭐⭐⭐⭐⭐ “He built the most amazing dashboard - it’s now the heart of our business.” 🚀 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐌𝐞 Let’s build a dashboard your whole team trusts.

I build marketing attribution and analytics systems for companies that need to know exactly where their marketing is working. Most recently: deployed Google Meridian (Bayesian MMM) across paid search, paid social, and direct mail for a major financial services brand. Built lead scoring models on millions of records using XGBoost and neural nets. On the e-commerce side: GA4 + GTM + Google Ads tracking, Shopify analytics, conversion tracking fixes, and Looker Studio dashboards for 30+ clients. MBA + MS Mathematics. 100% Job Success on Upwork. Based in Charlotte NC — US timezone. You work directly with me, not a junior analyst.

🏆 Result-Oriented 🧠 8+ Years of Experience 🔍 Website Audits ⚡ KPI Explorations 💯 Data-Driven Decisions 💼 Wide Insight Tool Package 💪 Strategy Builder 𝘼𝘽𝙊𝙐𝙏 𝙈𝙀: Hey, I'm Adrian, My goal is to help my clients better understand and identify who are their customers, how they behave and try to contribute to make informed decisions and optimize by presenting data in a clear and actionable way. Helping build a strategy that divides processes into distinct phases, each with an individual plan, specific approach, and targets - essential for deeper insights, analysis, and optimization of the entire ecosystem, converting visitors into customers and generating recurring value. 🔍 Expertise: Specializing in Strategy Creation, Custom Tracking Solutions, Integrations with Advertising Platforms/CRMs, Technical Aspects (Cookies, Policies, Know-How, UI/UX,..) Optimization of Digital Presence (Research, Strategy, Setup, Tracking, Data-Warehousing, Data-Integration, Advertising, Visualizing KPIs, Optimizing) - focused on STDC (See-Think-Do-Care) and 7P (Product-Promotion-Price-Place-People-Process-Physical Evidence) models 💼 Experience in Tracking Implementation for: E-commerce, Custom-Made Websites, Single Page Applications (SPA), CMS (Shopify, WordPress, Woocommerce, Magento, Bigcommerce, Prestashop...), B2B Lead Generation Businesses, Blogs, Applications, Fundraising,.. ⚡ Tools Package: ✔️ Google Tag Manager ✔️ Google Analytics 4 ✔️ Google Ads ✔️ Facebook Ads ✔️ Microsoft Ads ✔️ Pinterest Ads ✔️ LinkedIn Ads ✔️ TikTok Ads ✔️ Snapchat Ads ✔️ SEMRush ✔️ AHREFs ✔️ Google Search Console ✔️ Google Cloud Platform ✔️ Google BigQuery ✔️ Power BI ✔️ Looker Studio ✔️ Website Audits ✔️ Debugging ✔️ DataLayer Implementation ✔️ Cross-Domain Tracking ✔️ Iframe Tracking ✔️ Custom Event Tracking ✔️ Enhanced E-commerce Tracking ✔️ Server-Side Configuration ✔️ Consent Mode v2 Implementation (Custom Cookie Banner) ✔️ Live Chats, Filters, Video, Audio, Pop-Up, Outbound Clicks, Booking, Calendly, etc. ✔️ Audiences for Remarketing - based on any custom events ✔️ A/B Website Testing

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗮 𝗺𝗲𝘀𝘀? 𝗦𝘁𝗮𝘆 𝗰𝗮𝗹𝗺... 𝗜 𝗰𝗮𝗻 𝘁𝘂𝗿𝗻 𝗶𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗮𝗰𝗲 𝗼𝗳 𝗺𝗶𝗻𝗱 𝗯𝗮𝗰𝗸. With over 𝟭𝟴 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 in business intelligence, I lead Dynamic Data and have completed 𝟱𝟬+ 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀. As a Top Rated Plus freelancer and CEO, I specialize in transforming complex data into actionable insights that drive real business results. I offer 𝐒𝐎𝐋𝐔𝐓𝐈𝐎𝐍𝐒: - Fast-Track Your 𝐃𝐚𝐭𝐚 𝐈𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Launch a modern data stack in under 30 days, tailored to your budget and goals. - Seamless 𝐂𝐥𝐨𝐮𝐝 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Move your data to the cloud securely and efficiently. - 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 the Tedious: Eliminate manual reporting processes and free up valuable time. - 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲 for Impact: Craft stunning dashboards that tell compelling data stories and inspire action. - 𝗣𝗿𝗲𝗱𝗶𝗰𝘁 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 with Your Data: Harness the power of machine learning for predictive analytics, customer insights, and more. - 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Empower your team to ask questions in plain language and get instant answers from your data. - Tame Your Data Chaos: Establish 𝗗𝗮𝘁𝗮 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 to ensure accuracy and consistency across your organization. - Master 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Gain a unified view of your marketing performance and ROI, with expertise in GA4 and Google Tag Manager. Why Work with Me? ✔️ Satisfaction Guarantee: If you’re not happy in the first two weeks, 𝐭𝐡𝐞𝐫𝐞’𝐬 𝐧𝐨 𝐜𝐡𝐚𝐫𝐠𝐞. 🧏 Flexible Budget: I work with budgets to 𝐟𝐢𝐭 𝐲𝐨𝐮𝐫 𝐧𝐞𝐞𝐝𝐬. 👨‍💻 Versatility: My 𝐭𝐞𝐚𝐦 and I can tackle any data-related challenge. 🥇Proven Success: As a 𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 𝐏𝐥𝐮𝐬 freelancer on Upwork with a 100% job success rate, I consistently receive 𝟓-𝐬𝐭𝐚𝐫 𝐫𝐚𝐭𝐢𝐧𝐠𝐬 for my ability to understand and exceed client expectations. 👔 My Experience: I’ve helped businesses across 𝐯𝐚𝐫𝐢𝐨𝐮𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬, including B2B web consulting, real estate, retail, waste management, and healthcare, to unlock the full potential of their data. I believe in data’s power to transform businesses. If you’re looking for a long-term, trust-based partnership, I’m eager to collaborate with you! Ready to unlock the hidden value in your data? 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐦𝐞 𝐭𝐨𝐝𝐚𝐲! Expertise: Data Warehouses: Redshift, BigQuery, Snowflake, Databricks BI/Visualization Tools: Looker Studio, Power BI, Tableau, Sigma, Metabase, Superset ETL/ELT: Airflow, Dagster, Stitch, Fivetran, DBT Languages: SQL, Python.

I’m Kulwinder Singh, Google & Meta Ads Expert, an AI & Automation Engineer and Cold Email & CRM Specialist helping businesses scale outreach, automate workflows, and close more deals using advanced tools and proven systems. Are you losing valuable conversion data because of browser restrictions, iOS updates, or incorrect tracking implementation? I help businesses, agencies, and eCommerce brands build accurate, privacy-compliant tracking systems that improve data quality, campaign optimization, and ROAS. Google Analytics & Google Tag Manager Google Analytics 4 (GA4) Setup & Configuration Universal Analytics (UA) to GA4 Migration Google Tag Manager (GTM) Setup Advanced Event Tracking Ecommerce Tracking Custom Event & Parameter Configuration Cross-Domain Tracking Google Analytics Server-Side Tracking Google Ads Tracking Google Ads Conversion Tracking Google Ads Enhanced Conversions Phone Call Tracking Lead Form Tracking Dynamic Conversion Values Remarketing Tags Google & YouTube Tag Setup and Migration Google Tag Gateway Setup Meta (Facebook) Tracking Meta Pixel Setup Facebook Conversion API (CAPI) Server-Side Meta Tracking GoHighLevel Meta Pixel Tracking Facebook Event Deduplication Instagram Tracking Server-Side Tracking Server-Side Google Tag Manager (sGTM) Stape Setup & Configuration Server-Side GA4 Server-Side Google Ads Tracking Server-Side Meta CAPI First-Party Data Tracking eCommerce Tracking Shopify GA4 & GTM Setup Shopify Checkout Extensibility Tracking WooCommerce Tracking Purchase Funnel Tracking Add to Cart, Checkout & Purchase Events Revenue & Enhanced Ecommerce Tracking Agentic AI Development (Autonomous AI Systems) AI Workflow Automation (LLM Agents, Tool Integration) OpenClaw AI (Custom Agents & Skills Development) API Integrations (Discord, Image Generation, Webhooks) Email Automation & AI Assistants (Shortwave) Email List Building Specialist - Apollo, Clay, Hunter, ZoomInfo, FullEnrich - instantly, mailmeteor, millionverifier, smartlead - Lemlist, PhantomBuster, Snov 🚀 What I Deliver ✅ GoHighLevel & CRM Automation Build complete CRM setups: pipelines, automations, and dashboards Integrate AI driven workflows using GHL, Make, Zapier, or n8n Automate onboarding, follow ups, and client reporting Connect ClickUp, Notion, Airtable, or Google Sheets for real-time dashboards ✅ Cold Email Outreach & Deliverability Tools: Instantly, Smartlead, Woodpecker, Lemlist 100% inbox delivery setup (SPF, DKIM, DMARC, rDNS, custom tracking) Achieved 60–75% open rates and 25–30% reply rates Advanced warm-up, follow-ups, A/B testing & campaign reporting ✅ Lead Generation & Enrichment Build hyper-targeted B2B lead lists (CEOs, founders, VPs) Tools: Apollo, Clay, Hunter, Sales Navigator, Skrapp Enrich leads from LinkedIn, Twitter, and niche databases ✅ Affiliate & Influencer Marketing Automation Platforms: Amazon, CJ, Awin, Rakuten, Impact Recruit, manage & track affiliates and influencers (Tagger, Aspire, CreatorIQ) 🧩 Tools I Work With Automation: Make (Integromat), Zapier, n8n, Eleven Labs AI CRMs: GoHighLevel, HubSpot, ClickUp, Zoho, Salesforce, Monday Project Management: ClickUp, Asana, Trello, Monday Data: Airtable, Notion, Google Sheets 🏆 Industry Experience B2B SaaS | Agencies | Real Estate | Healthcare | eCommerce | Legal | Finance | Recruiting | Solar & Consumer Services ⚙️ Let’s Build Scalable Systems If you’re ready to automate your client journey — from outreach to conversion — I can help you implement AI-powered workflows that save time and multiply results. Let’s discuss your goals and map out a smart automation plan.