I’m Muhammad Bilal, a results-driven Meta Ads Manager helping service-based businesses and eCommerce brands generate more leads, sales, and revenue through Facebook & Instagram Ads. When Facebook Ads don't perform, the issue usually isn't the budget—it's the strategy, tracking, and overall system. I help businesses audit, optimize, and scale Meta Ads campaigns that consistently deliver qualified leads and measurable business growth. What I Do 🔵 Facebook Ads account setup, management & optimization 🔵 Meta Ads strategy for lead generation & sales campaigns 🔵 Facebook & Instagram ad copywriting 🔵 Social media content creation and paid campaign setup 🔵 CRM (GoHighLevel) integration for better lead management 🔵 Competitor research and creative strategy analysis 🔵 Budget optimization and campaign scaling 🔵 Creative testing, copywriting & static ad design 🔵 Meta Pixel, Conversion API (CAPI) & conversion tracking setup 🔵 Daily campaign management with clear performance reporting Proven Results 💰 Reduced low-quality leads from 20 per day to just 4 qualified leads within one week through audience optimization 💰 Helped scale a growing business to **$50K/month** while achieving **5X ROAS** with Meta Ads 💰 Tested over **2,500+** ad creatives across multiple industries 💰 Delivered **100+** social media posts for paid and organic marketing 💰 Increased Instagram Ads engagement by **350%** through creative testing and optimization Expertise 🔷 Facebook & Meta Ads campaign setup and scaling 🔷 Lead generation campaigns for service-based businesses 🔷 Sales campaigns for eCommerce brands 🔷 Shopify Facebook Ads management and optimization 🔷 Social media management and content publishing 🔷 Facebook & Instagram advertising strategies 🔷 GoHighLevel CRM integration and automation 🔷 Funnel strategy and customer journey optimization 🔷 Meta Pixel, CAPI & advanced conversion tracking Why Choose Me? I understand the complete Meta advertising ecosystem—not just campaign setup. I've successfully worked with businesses across industries including: 🔹 Aesthetic Clinics 🔹 Med Spas 🔹 Chiropractors 🔹 Home Improvement Companies 🔹 Roofing Contractors 🔹 Landscaping Businesses 🔹 Solar & EV Charger Companies 🔹 Vehicle & Automotive Businesses 🔹 Real Estate 🔹 Coaches & Consultants 🔹 EdTech Companies 🔹 eCommerce Brands Plus, when needed, I collaborate with a professional team including a copywriter, designer, CRO specialist, and media buyer to maximize campaign performance. Still Thinking? If your Facebook or Instagram Ads aren't delivering the results you want, send me a message. I'll review your current setup, identify the bottlenecks, and recommend practical next steps to improve performance. --- 🔑 Skills & Search Keywords (Optimized for Upwork Search) Facebook Ads · Meta Ads · Facebook Ads Manager · Meta Ads Manager · Facebook Ads Expert · Facebook Ads Specialist · Paid Advertising · Facebook Lead Generation · High-Quality Leads · Sales Campaigns · Facebook Conversion Campaigns · Meta Ads Strategy · Shopify Facebook Ads · eCommerce Facebook Ads · Facebook Ads for Service Businesses · Local Business Advertising · Facebook Ads Optimization · Facebook Ads Scaling · Facebook Ads Audit · Audience Research · Creative Testing · Facebook Ad Copywriting · Static Ad Design · Meta Pixel Setup · Conversion API (CAPI) · Conversion Tracking · Facebook Analytics · ROAS Optimization · Retargeting Campaigns · Funnel Optimization · TOF · MOF · BOF Funnels · GoHighLevel CRM · CRM Integration · Lead Tracking · Appointment Booking Campaigns · Instagram Ads · Social Media Marketing · Performance Marketing · Digital Marketing · Google Ads · AI Automation · AI Ads · Media Buying · E-commerce Growth · Facebook Ads Reporting · Budget Optimization · Competitor Research.

🎯 17 years of experience, 16 years in leadership positions. Ex Thomson Reuters (Fortune 500). 🔝 Top 0.09% in Management, 0.1% in Sales & 2.92% in Marketing Management on Upwork (with 100% in Marketing Management, Marketing Strategy and Marketing Communications). Expert Vetted. Harvard Business School educated executive with Fortune 500 leadership, marketing, strategy, sales, operations and CRM experience, passionate about helping clients in the following areas: 1) Fractional CMO 2) Global Leadership (COO, CSO, CoS, Project Management) 3) Business Strategy and Marketing Strategy (+Go to Market - GTM) 4) CEO Advisory & Management Consulting 5) Market Research & Pitch Deck Presentations 6) Sales, Marketing, CRM and Business Development 7) Career Management (coaching, mentoring, career transitions, CV/LinkedIn) Industry expertise: financial services, wealth management, technology, fintech, art, blockchain, cybersecurity. KEY ACCOMPLISHMENTS • 2025: Became a Partner at IBERICOSTA - focused on Real Estate Investments - $4M deals closed • 2024: Appointed a Partner at The Fusion Art Gallery - focused on Art Investments - managed 30 artists • 2022: Joined as Chief Marketing Officer at Suisse Blockchain, built a team from scratch • 2021: Passed (86%) Wealth & Investment Management Certification with CISI – Level 3 • 2019: Became a Certified Change Agent (CCA) Assessor Board Member at Capillary Consulting • 2017: Personal sales result: $2,000,000 of new business with client base spanning 7 countries • 2015: Completed Harvard Business School course on Disruptive Strategy; profiled by the school • 2014: Responsibility for global marketing strategy and budget; Fin LOB revenue of $300m • 2012: Managed a $10MM portfolio of nearly 300 clients throughout Europe West, including Chief Economists, Portfolio Managers, Chief Investment Officers, Big 4, Private and Central Bankers • 2011: Led global “high-potential” project – created a community for 2500 top talents globally • 2010: Promoted to Fortune 500 management at the age of 23. Led a team of 12 direct reports • 2009: Graduated top of class (First Class, 1:1 with Distinction) in Business & French KEY SKILLS: Leadership • CRM • Business Communication • Strategy • Fund Industry • Lipper • Investment, Asset & Wealth Management • Strategic Management • Change Management • Sales & Marketing • Business Development • Marketing Strategy • Recruitment & Team Building • Motivation & Staff Development • Trainings & Presentations • Problem Solving & Decision Making REFERENCES: ✅#1 - Global Head of Talent at Thomson Reuters: "Marcin is a high potential employee at Thomson Reuters and was one of the first to raise his hand to participate in a global project that I was leading. He went on to assume a global role as a leader of a working subgroup that proved to be the most successful at the end of the 6 month pilot run. When he visited Asia, Marcin made special arrangements to be in Singapore and proposed to meet other high potentials which was not previously practised by others in a similar capacity. Marcin clearly exhibits all the essential traits of a global manager who is culturally sensitive, communicates well (both verbally and written) and has a geniune interest in helping others to succeed. His strong collaborative skills coupled with his interest to learn new things will bring him closer to his career goal within a short period. His dedication to this project work has earned him my support in all his career endeavours." ✅#2 - Marketing Director at Luxoft: "I had a privilege to work with Marcin on the same team at Luxoft where he was leading the go-to-market campaign for one of the company’s top products, the Horizon visualization software for the banking industry, while I was focused on the automotive side of business. As peers, we talked and exchanged ideas on a regular basis. I was always amazed at Marcin’s ability to think outside the box. Often working under tight deadlines and budget limitations, he would always manage to deliver an effective and elegant solution, whether it’s a piece of marketing content, media outreach, an industry event or a social media campaign. Marcin’s understanding and knowledge of digital marketing is second to none. He is a true digital native who knows how to get the marketing message across the social media. Last but not least, Marcin is a fantastic person to work with. Sensitive to other people’s needs, he was always willing to help and support his team members, and to share his knowledge generously. And he did it all with a positive attitude and a terrific sense of humor. Marcin would make a great addition to any marketing team as a member or leader. " ✅#3 - Founder & CEO at Piercing View (Upwork project) "MJ is a very accomplished strategist. He has been extremely valuable in developing our marketing strategy, identifying high value targets/clients, and crafting the appropriate 'pitch' for each unique circumstance. Thank you!"

B2B SaaS, B2B AI Platforms, B2B HR, B2B Cloud & IT Services, B2B Construction, B2B Financial Services, B2B Biosciences, B2B Pharma, B2B Medical, B2B Healthcare, B2B Manufacturing, B2B Logistics, B2B Enterprise & more. 16+ Years in B2B SMB & Enterprise Growth Strategy | 5-Star Google Reviews | Top Rated on Upwork | Google Ads & LinkedIn Ads Certified | Freelance Fractional CMO B2B AI lead generation solutions for growth-focused firms. I help B2B companies generate qualified leads & improve pipeline performance through paid media, funnel strategy, & conversion-focused optimisation. I work as a freelance contractor, not an agency. I do not outsource any of the work. Every client works directly with me, which means a deeper understanding of the account. I stay close to the strategy, execution, data, & performance. If I am managing your campaigns, you are dealing with the person doing the work. Over the past 16+ years, I have worked across a wide range of B2B sectors, including SaaS, AI platforms, HR, cloud & IT services, financial services, pharma, medical, healthcare, manufacturing, logistics, construction, & enterprise services. I have supported both established enteerprise & growing firms that need a more effective approach to lead generation, paid acquisition, & conversion. My work is best suited to B2B companies that want more than basic campaign management. Many businesses already have ads running, traffic coming in, or some form of lead generation activity in place, but the results are disappointing. Clicks may be coming through, but lead quality is weak. Traffic may be landing on the page, but conversion rates are low. Spend may be increasing, but the commercial return is unclear. In those situations, I help identify what is holding performance back & what needs to change. That can include refining targeting, improving messaging, restructuring offers, strengthening retargeting, tightening tracking, improving landing pages, or reviewing the full path from first click through to lead capture & follow-up. In B2B marketing, it is rarely just one issue. Results usually improve when the whole system is looked at properly. My core areas of work include LinkedIn Ads, Google Ads, Microsoft Ads, retargeting strategy, landing page optimisation, funnel strategy, audience targeting, performance reporting, & lead generation consulting. I can support both strategy & hands-on execution, depending on what the project requires. I am especially useful for companies that need help with problems such as: • B2B AI • high spend with too few qualified leads • weak conversion rates from paid traffic • poor fit between targeting, messaging, & landing pages • offers that ask too much, too soon • underperforming LinkedIn or Google campaigns • unclear attribution or inconsistent reporting • long sales cycles with weak nurturing between first touch & sales conversation My approach is built around the realities of B2B buying. Longer sales cycles, multiple stakeholders, niche audiences, higher value deals, & tighter trust requirements all shape how campaigns should be planned & managed. I do not treat B2B like ecommerce, & I do not optimise around shallow metrics in isolation. Click-through rate, CPC, & lead volume matter, but they only matter in context. The real focus should be on lead quality, conversion efficiency, pipeline contribution, & whether the marketing activity is helping move the business in the right direction. Clients usually hire me because they want a senior consultant who can think strategically, work independently, & remain hands-on. They do not want layers of account management, junior execution hidden behind meetings, or work being passed around behind the scenes. They want direct access, honest advice, & someone commercially minded enough to understand that paid media should support real business outcomes. I also place a strong emphasis on clarity. That means clear communication, clear recommendations, clear reporting, & clear thinking about what should happen next. Positioning, offer design, page structure, form friction, follow-up, & tracking setup all affect the result. I am used to looking across those areas & helping clients make practical improvements. If needed, I can work across: • LinkedIn Ads strategy & management • Google Ads strategy & management • Microsoft Ads / Bing Ads • retargeting campaign planning • audience research & refinement • offer & funnel strategy • landing page conversion improvement • campaign audits & performance reviews • reporting & analysis • lead generation strategy for B2B growth I take pride in being thoughtful & commercially aware. I care about doing the work properly, not rushing through tasks or hiding behind vague marketing language. If something is not working, I will say so. If something needs testing, I will explain why. If there is a simpler or more effective route, I will recommend it.

NOTE: Due to capacity, I'm selectively taking on one more client. There is one undeniable lesson I’ve learned after scaling $50M in ad spend across everything from high-growth startups to global organizations like PBS and the United Nations: There is no universal marketing playbook. In 2026, anyone can use AI to generate "content." But content without a narrative understanding is noise and can hurt your brand. My background isn't typical for a marketing leader. I trained as a visual narrative story artist under Pixar, Dreamwork and Disney. I learned how to build emotional arcs and utilized the same key pieces to scale businesses. Today, I apply that same narrative discipline to building high-performance marketing engines. The Engine & The Levers I view successful conversion architecture as a well-designed engine. You provide the fuel: your ad spend, product, and offer. The engine creates forward momentum (sales). When parts of your engine aren't built well or misplaced, the system sputters. My job is to identify and calibrate your unique Levers: The Growth Mix: Some brands need aggressive Meta/TikTok acquisition. Others need trust-building before a single dollar of spend makes sense. Others are leaving millions on the table because of broken email automation. 10 Years of Marketing Leadership + Narrative Story Understanding + AI Scale = Undeniable Growth.

Do you need reliable, transparent and effective online advertising services? Then, I am the right person for you 👉 "Marcello is very knowledgeable when it comes to ad campaigns. I will definitely be working with him again." ⭐⭐⭐⭐⭐ "Marcello is extremely knowledgeable about Google Ads. He was a great coach and was able to help me tremendously. Do not hesitate to work with him." ⭐⭐⭐⭐⭐ These are just a few comments from satisfied clients; you can be the next one. Hi, I am Marcello; an online advertising expert with almost a decade of experience. I’m half German / half Italian and have worked with 100+ B2B and B2C clients, managing millions in ad spend across multiple platforms. I help businesses not only run ads, but build scalable marketing systems across performance, strategy, and execution. What I specialize in: 🚀 Performance Marketing (Meta, Google, LinkedIn, TikTok, Reddit) - Campaign setup, scaling, and optimization - Testing frameworks (creatives, audiences, offers) - Strong focus on CPA, ROAS, and conversion quality 📈 LinkedIn B2B Lead Generation & Authority Building - LinkedIn Ads + organic content strategy - Positioning for founders, consultants, and SaaS - Engagement, outreach, and inbound lead systems 🧠 Marketing Psychology, Neuromarketing & Audience Analysis - Deep understanding of decision-making, perception, and buyer behavior - Market and audience research to identify high-converting angles - Messaging, hooks, and offer optimization based on psychological triggers - Translating data into clear positioning and communication strategies 🛠 Technical Audits & Troubleshooting (Meta & Google) - Pixel, CAPI, tracking & signal quality - Feed / catalog diagnostics and optimization - Account structure, auction overlap, and performance bottlenecks - Meta & Google policy issues, suspensions, and recovery 🧩 Go-To-Market Strategy, Planning & Fractional CMO Support - Go-to-market strategy for new offers, products, or markets - Full-funnel planning (acquisition → conversion → retention) - Offer creation, pricing, and positioning - Channel selection and budget allocation - Acting as a fractional CMO / strategic partner for founders and teams DACH / German Market Expertise 🇩🇪 - Native-level German - Experience with 80+ businesses targeting or operating in DACH - Deep understanding of messaging, positioning, and conversion behavior in German-speaking markets Industries I’ve worked with include: 💅🏼 Beauty, Cosmetics & Skincare 🏗️ Construction 🛡️ Cybersecurity 🏟 Events 👜 Fashion, Clothing & Jewellery 📊 Fintech 🛋 Home & Living, Furniture & Interior Design 🏨 Hospitality 🏥 Medical, Health & Hospitals 🏠 Real Estate 🍲 Food & Beverage 🖥️ Software & Apps (SaaS) 🌿 Sustainability 🎥📚📖 Courses, Webinars & Education Platforms: Amazon Facebook & Instagram (Meta) Google & YouTube LinkedIn TikTok Reddit I combine analytical thinking + psychological understanding (neuromarketing) to not just run campaigns, but improve how your entire marketing system performs. I would be happy to provide you with any additional information ℹ️ Don’t hesitate to contact me. 🙋🏻‍♂️ I am available to work on your project! Looking forward to hearing from you 👋 Marcello Argenziano

My name is Jason, and I help businesses and business owners scale their companies through various social marketing strategies. With millions in ad spend experience across platforms like Facebook, Instagram, Google, LinkedIn, and TikTok, I offer a comprehensive range of services to drive measurable results and achieve your business objectives. Market & Competitor Research: Identifying market trends and analyzing competitors to craft effective strategies. Ad Copy Creation: Developing compelling ad copies that resonate with your target audience. Creatives: Designing engaging visuals and videos to boost interaction. Audience Discovery & Split Testing: Finding and refining the perfect audience segments. Conversion & Tracking Implementation: Setting up robust tracking to monitor campaign performance. Weekly Reporting: Providing detailed reports to track progress and optimize strategies. 1st Week: Conducting market, competitor, and audience research. Creating ad copies, creatives, and ad sets. Implementing tracking and setting up conversion events. 2nd & 3rd Week: Launching campaigns, analyzing data, and optimizing based on findings. Continuously testing new creatives and audiences. 4th Week: Ongoing optimization, data analysis, and scaling based on performance. Ongoing Maintenance: Regular data analysis, optimizations, and strategy adjustments to ensure continuous improvement and growth. Case Studies: Facebook & Instagram: Boosted a retail clothing brand’s online sales by 150% in three months through targeted ad campaigns and audience optimization. Google PPC: Increased a software company’s lead volume by 60% while reducing cost per lead by 40% with strategic keyword research and ad copy development. LinkedIn: Doubled lead generation for a B2B service provider within two months by leveraging high-quality content and precise audience targeting. TikTok: Expanded a beauty brand’s follower count by 300% and boosted online sales by 50% in three months with creative and engaging ad campaigns. With a proven track record across multiple platforms, I am committed to helping you achieve your business goals through effective and innovative digital marketing strategies. Contact me on Upwork & let's chat.

Hi! I’m Elizabeth 👋 I help entrepreneurs, coaches, and small business owners turn social media into a client-generating machine. With 5+ years of marketing and communications experience, I specialize in creating scroll-stopping content, growth strategies, and engagement systems that help brands build visibility, attract clients, and increase revenue. What I Can Do for You: 🌟 Social Media Management – Daily posting, engagement, and account growth across Instagram, TikTok, Facebook, and LinkedIn. 🌟 Content Strategy & Planning – Done-for-you content calendars with reels, carousels, and captions designed to build authority and trust. 🌟 Sales Funnels & Campaigns – From lead magnets to email sequences, I help turn followers into paying clients. 🌟 Brand Storytelling – Crafting authentic, compelling copy that connects with your ideal audience. 🌟 Analytics & Optimization – Monthly reports to track what’s working and adjust for growth. Why Work With Me? ✨ I’ve grown multiple digital brands from scratch into thriving online businesses. ✨ I understand how to balance creative storytelling with data-driven strategy to get real results. ✨ I bring a done-with-you or done-for-you approach, depending on how much support you need. Clients love working with me because I make social media simple and stress-free. You don’t just get posts—you get a partner who understands how to grow your business online. ❤️ My mission is to help you stand out, grow your brand, and turn your social media into a powerful revenue stream. 💌 My inbox is always open... let's chat!

I’m an SEO Specialist with 8+ years of experience helping SaaS, eCommerce, healthcare, and local businesses boost Google rankings and organic traffic. I specialize in Technical SEO Audits, AI SEO (AEO/GEO), High-Authority Link Building, E-E-A-T Optimization, and Core Web Vitals, focusing on sustainable, long-term SEO results. Let's discuss your project and create a data-driven SEO strategy that helps your business grow. Value Proposition As a seasoned SEO Consultant, I help businesses improve organic search visibility and generate qualified leads. With 8+ years of hands-on experience across SaaS, eCommerce, healthcare, and local businesses, I combine Google's latest best practices with AI-driven SEO techniques to grow your website's authority, rankings, and organic traffic. Core Services ✔ Technical SEO Audits ✔ On-Page SEO Optimization ✔ Core Web Vitals Optimization ✔ Schema Markup Implementation ✔ AI SEO (AEO & GEO) ✔ Answer Engine Optimization ✔ Generative SEO ✔ E-E-A-T Content Strategy ✔ Local SEO ✔ Google Business Profile Optimization ✔ White Hat Link Building ✔ High-Authority Backlinks ✔ Website Migration SEO ✔ Website Redesign SEO Outcomes & Trust My clients achieve: ✔ Higher Google Rankings ✔ Increased Organic Traffic ✔ More Qualified Leads ✔ Improved Website Authority I track every campaign using Ahrefs, SEMrush, and Google Analytics, and I only implement White Hat SEO strategies that deliver sustainable, long-term results. Clients trust my work because I focus on measurable growth, transparent communication, and SEO strategies that align with Google's latest algorithm updates. Let's Work Together Ready to rank higher? Message me today to craft a custom SEO strategy that delivers measurable results. Let's start growing your business today! Core Keywords Technical SEO AI SEO (AEO, GEO) Answer Engine Optimization Generative SEO Local SEO E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Link Building High-Authority Backlinks SEO Audit Google Rankings Organic Traffic Qualified Leads Core Web Vitals Website Migration SEO Website Redesign SEO Upwork SEO Freelance SEO Expert SEO Keywords SEO Expert | Technical SEO | AI SEO | Answer Engine Optimization | Generative SEO | Local SEO | E-E-A-T | SEO Audit | High-Authority Backlinks | Google Rankings | Organic Traffic | Core Web Vitals | Website Migration SEO

I'm a fractional Chief Marketing Officer specializing in B2B positioning strategy and LinkedIn-driven growth for SaaS, healthcare, and professional services companies. I solve the fundamental problem most technically strong companies face: you have valuable capabilities, but your market doesn't understand what you do or why they should care. I develop positioning frameworks that translate complex offerings into clear differentiation, and I build revenue architectures that turn fragmented business models into coherent growth systems. RECENT RESULTS: For an HR Tech company, I grew their LinkedIn page from 65 to 795 followers in four months (1,123% growth) while increasing search appearances from 434 to 1,500 weekly (246% increase). The strategy positioned the company as understanding HR leaders' challenges rather than promoting features, which generated qualified leads from decision-makers. For a Black-owned virtual mental health clinic in Atlanta, I discovered they were spending $300 per patient but only retaining them for 1.5 visits on average. I restructured their business model from insurance-based video visits to a cash-based subscription model with asynchronous therapy support, which matched what patients actually needed and were requesting. Using the revised projections and brand story, I won $30,000 in for-profit grants and secured Fox 5 Atlanta coverage. The restructured model projects over $1 million in annual recurring revenue. For a UK IT consultancy, I pivoted their LinkedIn strategy from targeting startup CEOs to venture capitalists managing portfolio companies after data showed VCs responded significantly better. I repositioned the value proposition to "trusted advisors you can recommend to portfolio companies" and generated 3-5 qualified monthly conversations with internal referrals to portfolio companies and investor networks. For a healthcare AI company, I repositioned their disjointed business model where courses and project-based consulting weren't working together strategically. Hospital executives took six months to commit due to decision paralysis in reputation-sensitive environments. I introduced a fractional Chief AI Officer retainer service that allowed executives to pay monthly for ongoing expertise while building confidence, transforming unpredictable revenue into stable architecture with recurring income. HOW I WORK: I work 5-15 hours weekly at $265/hour, providing strategic direction while coordinating specialized execution teams (CRM managers, email deliverability experts, copywriters) who handle daily implementation. This lean team model gives you senior strategic expertise at fractional cost while maintaining consistent execution without requiring your daily involvement. BACKGROUND: I hold a Master's degree in Applied Linguistics and completed all doctoral coursework in Educational Technology, including IRB-approved original research presented at national conferences. This academic training in how language creates meaning and how people learn informs every positioning framework and content strategy I develop. I've won over $60,000 cumulatively in for-profit grants for social enterprise clients through strategic positioning and persuasive grant writing, secured media placements including Fox 5 Atlanta and local news coverage for multiple clients, and was paid as the featured speaker at the Weight Inclusive Dietitians in Canada (WIDIC) international virtual conference. I also operate a healthcare content and patient advocacy platform, which has grown 112% in organic traffic over 180 days and 319% in direct traffic through a systematic SEO strategy and educational content addressing conditions most patients and clinicians don't recognize or know how to diagnose. This platform demonstrates the same LinkedIn-to-website content strategies I use with B2B clients, translated to the healthcare context. WHAT I SPECIALIZE IN: ● Positioning strategy for technically complex products that need to be communicated to non-technical buyers. ● Go-to-market architecture for companies entering new markets or pivoting to new customer segments. ● Business model redesign when current revenue streams aren't working together strategically. ● LinkedIn growth strategy that generates a qualified B2B pipeline with marketing strategies rippling outwards from LinkedIn as the launchpad to keep a finger on the pulse of your audience. ● Email marketing and CRM strategy for complex B2B sales cycles where relationship nurturing drives high-value conversions. NEXT STEPS I'm particularly effective at working with founders who have strong technical products or deep expertise but struggle to communicate value in ways that generate a qualified pipeline and revenue growth. Send me a direct message to discuss how strategic positioning and systematic execution can transform your marketing from activity without traction to measurable business outcomes.

Hey, I'm Will. I run Meta lead gen and creative for brands spending 10k+/mo who've hit a ceiling and need to break through it. Questions I usually help with: - Why is CPL climbing as we try to scale? - How do we maintain lead quality at higher spend? - What creative angles actually move the needle vs just get clicks? - Why are we getting leads but sales isn't closing them? Some recent results: - Scaled a high-ticket client from 20k to 70k/mo while dropping CPL by 80%. - Drove 175k in revenue for a B2B event in under 60 days through booked calls and form submissions. - Increased newsletter subscribers by 83% without raising ad spend by reworking creative and messaging. I handle strategy and creative together because they're not separate problems. If your ads are underperforming, I'll find out why and tell you what to fix! Got questions? Happy to help, shoot me a note!