Data Analytics & Financial Accounting $25.00/hr Data Analyst & Data Entry Specialist | Financial Accounting Expert Hi! I'm a detail-oriented and results-driven Data Analyst and Data Entry Expert with a solid background in financial accounting. With a strong grasp of data systems and numerical accuracy, I help businesses turn raw data into actionable insights and maintain clean, organized records that support smart decision-making. I bring: Expertise in Excel, Google Sheets, and other tools for efficient data analysis and visualization Fast, accurate data entry with an emphasis on clarity and structure Solid command of financial reporting, bookkeeping, and reconciliations Ability to clean, process, and analyze data for dashboards, reports.

Hi, I'm Patience Anono, an E-commerce & Marketing Data Analyst specializing in customer retention, revenue growth, marketing performance, and customer behavior analysis. I help e-commerce brands and growth-focused businesses turn raw data into actionable insights that improve acquisition, increase conversions, strengthen customer retention and drive sustainable revenue growth. Using SQL, Python, Power BI, Tableau and advanced Excel, I build dashboards, perform customer analytics and uncover opportunities that help businesses make smarter marketing and revenue decisions. My approach goes beyond dashboards and reporting. I combine analytics, customer intelligence and business strategy to help organizations understand what is happening in their data, why it is happening and what actions will create the greatest impact. What I can help you with: 📈 Marketing Analytics & Growth Intelligence • Campaign Performance Analysis (CTR, CPA, ROAS, CAC) • Marketing Funnel Analysis • Marketing Attribution Analysis • Cohort Analysis • Customer Journey Analysis • Marketing Mix Modeling (MMM) 👥 Customer Intelligence & Retention Analytics • Customer Segmentation (RFM & K-Means Clustering) • Customer Lifetime Value (CLV) Analysis • Churn Prediction & Retention Strategy • Revenue Concentration Analysis • Customer Behavior Insights 🧪 Experimentation & Predictive Analytics • A/B Testing & Experiment Analysis • Conversion Rate Optimization • Revenue Forecasting • Predictive Modeling • Business Performance Forecasting 📊 Dashboards & Reporting • Power BI Dashboards • Executive KPI Reporting • Marketing Performance Dashboards • Automated Reporting Solutions • Data Storytelling & Insights 📈 Revenue & Growth Analytics Revenue Growth Analysis Cohort Retention Analysis Customer Lifetime Value (CLV) Subscription & Churn Analytics Revenue Forecasting Profitability Analysis 🛠️ Tools & Technologies SQL | Python | Power BI | Tableau | Excel | Google Sheets | Shopify Analytics | Google Analytics 4 (GA4) | BigQuery 📂 Selected Projects ✔️ Customer Segmentation & Customer Intelligence Analysis Developed RFM segmentation and clustering models to identify high-value customer groups, retention opportunities and targeted growth strategies. ✔️ A/B Testing & Funnel Analysis Analyzed conversion funnels and experimentation data to identify customer drop-off points and optimization opportunities that improve conversion performance. ✔️ E-commerce Churn Prediction & Retention Strategy Built machine learning models to identify customers at risk of churn and designed data-driven retention intervention plans focused on revenue protection. ✔️ Marketing Mix Modeling (MMM) Analyzed multi-channel marketing spend to quantify channel contribution, measure ROI and recommend budget allocation strategies. ✔️ Marketing Attribution Analysis Evaluated customer journeys using attribution frameworks to identify how marketing channels contribute to conversions and revenue. ✔️ Content Growth Analytics System Built a structured content performance tracking system enabling creators to monitor engagement, identify high-performing content and make data-driven growth decisions. 🌟 Why Clients Choose Me ✔️ I focus on business outcomes, not just reports ✔️ I translate complex analytics into actionable recommendations ✔️ I combine technical expertise with business understanding ✔️ I deliver clean, reliable and decision-ready analysis ✔️ I communicate insights clearly to both technical and non-technical stakeholders If you're looking for a consultant who can transform raw data into customer insights, marketing intelligence and strategic recommendations that drive measurable results, I'd love to discuss your project. View my portfolio here: patienceanono.my.canva.site

I'm a fractional COO/Chief Digital Officer with experience managing an 80+ person department. If you need to scale your agency or manage one from the client side, I can help. - Ran operations, training, P&L, Campaign performance at a global marketing agency - Rolled out Lean Six Sigma to a 200 person marketing agency - Managed global performance/digital campaigns for LinkedIn, Facebook (Workplace), Workday, Ryanair, Aer Lingus - Scaled Facebook Workplace from 3 markets to over 100 markets and 7m users

I help businesses turn Google Ads and Meta Ads into a reliable source of profitable leads and sales. Most accounts don’t fail because ads “stop working”. They fail because of poor tracking, weak account structure, low-quality traffic, or scaling decisions based on platform metrics instead of business data. Over the past 6+ years I’ve managed campaigns across e-commerce and lead generation accounts with a strong focus on profitability, lead quality, and customer acquisition efficiency. What I bring to every project: 🔹 Proven experience managing complex, large-budget Google Ads & Meta Ads accounts focused on ROI and sustainable growth. 🔹 Strategic alignment - translating your business goals into precise, high-impact campaign structures. 🔹 Optimization driven by real data - both in-platform metrics and back-end conversions. 🔹 Expertise in advanced tracking setups (GA4, Tag Manager, Conversion APIs) for clear, accurate insights. 🔹 Transparent communication - regular reports, proactive updates, and clear next steps. If you’re tired of wasting ad spend or struggling to scale profitably, I can help you build campaigns that generate measurable business outcomes, not just clicks. Whether your goal is to increase e-commerce revenue or drive qualified leads for your B2B/B2C business, I’ve got the track record and process to make it happen.

As a passionate producer and presenter of quality insight and information with 20 years of analytical experiece, I've found that one of the most important skills to have is simplifying complex ideas and creating stories. This skill becomes even more vital when you have to present data to clients in a variety of departments, such as sales, programming, business development, finance, marketing, and press, and a variety of experience, from senior management to interns. I possess a strong technical understanding of and ability to evaluate methodologies and systems, nimbly adapting to new software and processes. I have proven mentorship skills and the ability to collaboratively share and adopt best practices. Most of all, I'm creative and intellectually curious, finding innovative ways to both think outside the box and optimize use of what is in the box. Finally, I am able to effectively guide customers to their needs. I am currently working as a freelance Data Scientist and am available for individual projects or part-time work. I am open to full time opportunities at organizations which allow for challenging and fulfilling work. SYSTEMS AND SKILLS - Quantitative and Qualitative Analysis - Business Strategy Consultation - Presentation Development & Delivery - Python - Data Visualization (Tableau, Plot.ly) - Linear and Logistic Regression - Statistical Analysis - Web Scraping - NLP - SQL - Clustering - Nielsen NNTV, NPower, Ariana - VBA - Estimate Projection - Adobe Analytics / Omniture - Google Analytics - Nielsen Social - Rentrak - Advertising Optimization - Storytelling - Troubleshooting

I help brands and agencies measure what their media is actually doing and make smarter investment decisions because of it. At Kantar, I led global ad effectiveness and full-funnel measurement programs for clients including Uber, Spotify, Deloitte, Lyft, Amazon, TikTok, and Audible across digital, CTV, OOH, linear TV, and paid social. Before that, I applied econometric modeling to $200M+ policy advisory projects at an international consulting firm. I don't just report numbers. I design measurement frameworks, isolate incremental media impact, and translate complex analysis into decisions your team can act on. What I can do for you: • Ad effectiveness studies and campaign performance analysis • Media mix modeling (MMM) and cross-platform ROI measurement • Lift studies and A/B test design to isolate incremental impact • Marketing budget allocation and channel optimization strategy • Translating complex data into clear recommendations for senior stakeholders Technical toolkit: SQL, Python, causal inference, regression modeling, MMM, experimental design, A/B testing. I work with marketing teams, media agencies, and brand managers who need rigorous, research-grade analysis, not just dashboards. If you want someone who has sat across the table from Fortune 500 media teams and influenced how they spend their budgets, let's talk. SKILLS TO ADD IN UPWORK TAGS: Media Measurement · Campaign Analysis · Marketing Mix Modeling · Ad Effectiveness · Causal Inference · A/B Testing · SQL · Python · Marketing Analytics · Media Strategy · Brand Tracking · Experimental Design · Data Analysis · Advertising ROI

Professional Summary 23 years of software development in general. 13 years experience in iOS / macOS, Objective-C & Swift development 1 year experience in Android, Java & Kotlin development 2 year GNUstep Linux, python, shell scripts, experience 7 years of Internet Applications / Web Development. 4 years experience using .Net Environment. 3 year experience in E-Commerce. 4 year experience in System analysis / design and development for Database applications.

I have been editing videos and photos for 4 years now. I have tried many different directions, have a sense of style. I know how to work in Davinci Resolve, many Adobe programs and not only. Made logos, banners, business cards, book covers, YouTube intros and more for different people. I love what I do, so I do everything with heart. Every day I am evolving in this and want to bring something more to the world.

Senior Marketing Analytics professional with 10+ years of experience helping companies make better marketing decisions through data, experimentation, and performance measurement. I help businesses understand which marketing investments actually drive growth, where to optimize acquisition, and how to turn complex data into actionable business decisions. My experience spans global companies such as Upwork, Mercado Libre, and PUMA, working closely with Growth, Acquisition, Lifecycle, and Marketing teams to improve performance through analytics, experimentation, attribution, and executive reporting. My background combines strong analytical execution with a consultative mindset, allowing me to quickly understand business challenges and translate data into clear recommendations for stakeholders. I have extensive experience in: • Growth Analytics • Marketing Analytics • Marketing Measurement • SQL Analysis • Dashboard Development • Experiment Design & A/B Testing • Funnel & Conversion Analysis • Incrementality Analysis • Marketing Mix Modeling (MMM) • Multi-Touch Attribution (MTA) • Executive Reporting & Data Storytelling Tools & Platforms: SQL Looker / LookML Snowflake Hex Google Analytics 4 Google Search Console Excel Google Sheets Marketing Mix Modeling (Meridian) A/B Testing Dashboard Development Typical projects include: Growth & Acquisition Analytics 1) Executive Dashboards & KPI Reporting 2) Experiment Design and Results Interpretation 3) Attribution & Incrementality Analysis 4) Funnel & Conversion Optimization 5) Marketing Performance Reviews 6) Executive-ready Business Recommendations Whether supporting an internal Growth team or working as an external consultant, my goal is always the same: Help companies make faster, smarter, data-driven marketing decisions that translate into measurable business growth.

I help startups and growing businesses build brand identities that look credible, consistent, and built to last. Over 4 years, I've led branding projects across tech platforms, F&B, healthcare, and education — designing everything from the logo and color system to the full brand guidelines and social media presence. What makes my work different: I combine strategic brand thinking with motion graphics and AI-powered design tools — so you get faster delivery without sacrificing quality. Services I cover: — Brand Identity & Logo Design — Visual Guidelines & Brand Systems — Motion Graphics & Animated Assets — Print & Packaging Design — Social Media Design Tools: Adobe Illustrator, Photoshop, After Effects, Premiere Pro If you're looking for a designer who understands both the strategy behind a brand and the craft of bringing it to life — let's talk.