CRM automation and integration work across HubSpot, PostHog, and n8n, backed by technical experience in Node.js and cloud services. Focused on clean workflows, accurate data sync, and stable operations for growing teams. I help companies organize their CRM, fix broken workflows, and connect their tools so information moves smoothly without manual work. Most projects include setting up HubSpot automation, routing rules, lifecycle stages, and email journeys that support sales and marketing teams. For tracking and analytics, PostHog is used to set up events, funnels, dashboards, and simple reports that show how users behave. This helps teams understand what is working and where they need improvements. Automation work includes building multi-step flows in n8n, Zapier, and Make. These flows often handle tasks like syncing contacts, updating deals, cleaning data, sending alerts, and running scheduled jobs. When clients need something custom, Node.js services are used to connect CRMs with tools like Zoho, Pipedrive, Airtable, and internal systems. The goal is to create systems that are easy to maintain and run reliably every day. Clear communication and consistent delivery come with every project.

I build marketing analytics and attribution systems that show exactly which campaigns, channels, and product behaviors drive revenue, so growth teams can scale what works and cut what doesn’t. With 5+ years as a Data Engineer and Analytics Consultant, I partner with marketing, product, RevOps, and executive teams to stitch together ad platforms, analytics tools, CRMs, and product event data into one consistent reporting layer across the full funnel from acquisition to retention. Focus areas Marketing & Attribution Analytics • Tools: GA4, Meta, Google Ads, TikTok, pixels, Meta Conversions API, Google Tag Manager, server-side tracking, BigQuery, Power BI, Looker • Techniques: UTM governance, click-ID stitching, session-to-order joins, multi-touch and last-touch attribution, campaign and creative analysis, custom funnel tracking • Outcome: Clear views of channel contribution, campaign efficiency, and customer acquisition performance Funnel, Pipeline & Conversion Analytics • Tools: GA4, CRM systems (HubSpot, GoHighLevel, PipeDrive, etc.), SQL, dbt, cloud warehouses, BI dashboards • Techniques: Funnel modeling from first touch to revenue, lead-to-opportunity tracking, conversion rate decomposition, cohort-based funnel analysis • Outcome: Visibility into where prospects drop off, what converts, and which segments drive the highest-value revenue Product & Growth Analytics • Tools: Mixpanel, Amplitude, GA4, product event tracking, SQL, dbt, cloud warehouses, BI tools, Segment, RudderStack • Techniques: Activation metrics, retention and cohort analysis, feature usage tracking, lifecycle segmentation, product-to-revenue linkage • Outcome: Clear understanding of how product behavior impacts conversion, expansion, and long-term customer value RevOps & Go-To-Market Performance • Tools: HubSpot, Salesforce, Stripe, SQL, dbt, cloud warehouses, Excel • Techniques: Pipeline modeling, revenue timing logic, forecast vs actuals, customer segmentation by channel and product • Outcome: Unified views of pipeline health, bookings, revenue, churn, and growth efficiency across the go-to-market engine Data Modeling & Metric Layer • Tools: SQL, dbt, star schemas, semantic layers, Excel for validation • Techniques: Dimensional modeling, KPI definitions, metric governance, reconciliation across marketing, product, and revenue data • Outcome: Consistent metrics such as CAC, LTV, payback, activation, retention, and growth efficiency across all dashboards Dashboards & Automation • Tools: Power BI, Tableau, Looker, Python, Airflow, cloud warehouses (AWS, Azure, GCP) • Techniques: Automated pipelines, incremental models, QA checks, self-serve dashboard design for growth teams • Outcome: Decision-ready marketing, funnel, and executive dashboards that replace manual reporting Engagements range from ongoing growth analytics support to attribution builds, funnel and product analytics projects, and full reporting audits, all focused on giving teams a single, trusted view of how marketing and product actually drive revenue.

I am a Senior Product Manager with 5+ years of experience shipping SaaS and AI-driven B2B and B2C products from idea to launch and scale. I help teams turn messy ideas into clear, developer-ready backlogs and ship products that actually move business metrics. I have led end-to-end product execution across logistics, healthcare, and AI platforms, working closely with engineers, designers, data teams, and operations. My strength is creating clarity, defining scope, writing clean user stories and acceptance criteria, prioritizing ruthlessly, and keeping teams focused on what matters most. I am highly hands-on. I write PRDs, break down features into sprint-ready tasks, run backlog grooming, support sprint planning, and stay close to delivery to prevent rework and scope creep. I use data to guide decisions and validate outcomes using tools like Mixpanel, GA, PostHog, and SQL. I work best with founders, startups, and product teams who need a PM that can step in quickly, bring structure, and drive execution without drama. I’m comfortable working async with distributed teams and have delivered products with teams across multiple time zones. If you need someone who can own the execution layer, bring clarity to your backlog, and help your team ship faster and cleaner, I’d be happy to jump on a quick call. ✅Product Management: Product Discovery, Product Strategy, Roadmapping, Backlog Management, Stakeholder Alignment ✅Execution & Delivery: User Stories, Acceptance Criteria, Sprint Planning, Backlog Grooming, Agile/Scrum ✅Analytics & Decision-Making: Mixpanel, Google Analytics, PostHog, SQL ✅SaaS & AI Products: MVP Definition, Workflow Design, AI Integrations, API-Driven Products Tools: Jira, Confluence, ClickUp, Figma, Miro, Slack

Most analytics setups look fine on the surface - until attribution breaks, funnel numbers don't add up, or your CDP is pushing dirty data downstream. That's where I come in. I'm a data architect with 20 years of engineering experience, the last 8+ years focused on product and marketing analytics. 50+ projects delivered for SaaS, eCommerce, healthcare, and fintech companies across the US and Europe. What sets me apart: I built a product analytics platform, as head of engineering. Most consultants have used these tools - I've built one. I know exactly what breaks under the hood and how to fix it fast. GA4 Certified | Segment Certified | Anthropic Partner | MBA, Vanderbilt University (US) WHAT I WORK ON: Server-side tracking: Server GTM, Stape, Meta CAPI, custom domain routing, first-party data collection, EMQ optimization, event deduplication - including regulated and compliance-sensitive environments Analytics implementation & migration: GA4, Amplitude, Mixpanel, PostHog, Heap - clean setups and messy migrations both CDP setup & optimization: Segment, Rudderstack, mParticle - identity resolution, reverse ETL, audience syncs, warehouse-first architectures Marketing attribution: multi-touch, ROAS, offline conversions, Meta CAPI, Google Enhanced Conversions, ad platform integrations Subscription & revenue analytics: Stripe data normalization, cohort churn, MRR/ARR modeling, cash flow projections Data pipelines & warehouses: BigQuery, Snowflake, Redshift, dbt, Fivetran, Airbyte Dashboards & visualization: Looker Enterprise, Looker Studio, Power BI AI & Automation: - Agentic workflows built on Claude (Anthropic) - intent parsing, classification, voice transcription, AI-generated reports - Slack-native AI bots: natural language commands, task creation, daily digest generation across projects - RAG systems grounded in your business data - CRM & RevOps automation: deal creation, payment reconciliation, subscription lifecycle, attribution mapping (HubSpot, Salesforce, GoHighLevel) - Workflow orchestration: n8n (self-hosted + cloud), Make Zapier - connecting Slack, Jira, Stripe, ad platforms, warehouses - Data automation: Python DAGs on Airflow, API enrichment, web scraping, browser-based RPA - AI data readiness: audits and cleanup before AI adoption PROOF POINTS: - Raised Meta CAPI event match quality from 6 to 8 for a DTC brand via server-side GTM on Stape - Managed end-to-end data pipeline for a 3+ year engagement including Amazon DMS, dbt, Redshift, and Airflow DAGs - Built analytics infrastructure scaling to 10B+ events/month - Managed attribution dashboards tracking $1M+/month ad spend - Normalized messy Stripe subscription data for a B2C startup with non-standard billing logic and built full churn cohort analysis - Cleaned up a 900-event Segment implementation for a YC-backed Series B startup - Built a Slack-to-Jira agentic automation suite using Claude for intent parsing and voice transcription - task capture from 60 seconds to 5 If your tracking is broken, your data is messy, or your stack needs to scale - let's talk.

Hey, I'm Murad, a Tracking Expert. I will rake care of everything from conversion events setup to dashboard creation and reporting. If you are unsure what to track on your website - I've got you covered, I use my experience and critical thinking skills to help you make data-driven decisions :)

I build growth and automation systems for startups and service businesses that want predictable leads, clean analytics, and scalable operations. Most businesses don’t have a marketing problem — they have a systems problem. Leads leak. Follow-ups break. Data is messy. Decisions are guesswork. I fix the infrastructure behind growth. WHAT I HELP WITH • Automated lead funnels that increase appointment show rates • CRM systems that remove manual work and improve response speed • Analytics stacks that reveal where money is being lost • End-to-end marketing automation connected across tools • Conversion-focused funnels that turn traffic into booked calls I work at the intersection of strategy + technical execution. You’re not hiring a button-clicker. You’re hiring someone who understands how the entire growth engine connects. SELECT CASE STUDIES Startup Analytics Infrastructure Build A SaaS product lacked visibility into user behavior and funnel drop-offs. I implemented a full analytics pipeline using Segment → PostHog → Mixpanel with event tracking, user identification, and dashboards. The team gained real-time decision-making clarity and identified friction points that directly informed product improvements. Result: data-driven product decisions instead of guesswork. Service Business Lead Funnel Automation A local service company was losing leads due to slow follow-up and manual workflows. I built an automated GHL funnel with instant SMS/email sequences, booking logic, and CRM pipeline tracking. Result: faster response time, higher appointment show rates, and zero manual chasing. Growth Testing & CAC Optimization Worked with an early-stage company to run structured funnel experiments and acquisition testing. By connecting analytics tracking with funnel optimization, we reduced wasted spend and improved conversion flow. Result: lower acquisition cost and measurable growth clarity. TOOLS I WORK WITH DAILY GoHighLevel (GHL) Segment PostHog Mixpanel Zapier Webhooks / API integrations CRM automation systems Funnel builders Analytics dashboards Email/SMS automation Growth experimentation frameworks If your stack isn’t listed, I learn fast and integrate faster. Systems thinking matters more than tool loyalty. WHO I WORK BEST WITH • Startups that want clean growth infrastructure from day one • Service businesses scaling lead generation • Founders who want automation, not chaos • Teams that care about measurable results If you want predictable growth backed by real systems instead of duct-tape marketing… Let’s build it properly.

Full-stack engineer with 4+ years building production SaaS platforms, mobile apps, and AI-integrated tools from MVP to App Store. 100% Job Success on Upwork across 11 contracts. I own the full product lifecycle: React Native / Flutter mobile apps, Next.js / React web dashboards, and Node.js backends deployed on Google Cloud Run with CI/CD, Redis caching, and real-time Firebase integrations. Recent results on production systems: → 70% reduction in API response times via MongoDB indexing + Redis caching → 60% faster deployments with GitHub Actions CI/CD pipelines → 55% improvement in data sync speed using offline-first Firestore architecture → 99.9% uptime across cloud-deployed Node.js APIs serving daily active users What I build: ✦ SaaS platforms — multi-tenant dashboards, CRM tools, B2B marketplaces (React + Node.js + PostgreSQL) ✦ Mobile apps — cross-platform iOS/Android with React Native or Flutter, including App Store submission ✦ AI-integrated apps — API integrations, dynamic data pipelines, and intelligent automation workflows ✦ Backend systems — REST APIs, auth (JWT/sessions), payments (RevenueCat, Stripe), and cloud deployment I work best with founders and product teams who need a reliable engineer to take ownership — not just execute tickets. I communicate clearly, deliver on time, and stay involved post-launch. Response time under 4 hours. Let's talk about what you're building.

👋 Hi, I’m Ani – Top-Rated Web Analytics Consultant & Trainer 📍 Siliguri, India | 🏆 Top-Rated on Upwork | 📊 500+ Projects Delivered | 💰 $20M+ Impact Through CRO I help businesses transform their analytics into a strategic growth asset for conversion optimization and marketing performance. I am Ninja Level skilled in tools like : ✔ Google Analytics GA4 & Universal Analytics UA ✔ Google Tag Manager GTM (client-side & server-side) ✔ Adobe Analytics & Adobe Launch ✔ PostHog, Amplitude, Firebase ✔ Google Optimize, Adobe Target ✔ Google Data Studio (Looker Studio) with SuperMetrics & PowerMyAnalytics ✔ CAPI & all Marketing Server-Side Conversion Tracking 💡 Why Clients Hire Me : ✔ Top 1% Rated – Expert-Vetted on several platforms ✔ 6+ Years in advanced web & app analytics ✔ End-to-End Delivery – From audit to execution ✔ Results-Driven – $20M+ impact from CRO assignments ✔ Platform Versatility – Works with any CMS or custom platform ✔ Excellent Communication – Worked with global teams, delivering remote collaboration that exceeds expectations Here are some of the areas I can offer gold-standard services : 📊 Google Analytics GA4 & Google Tag Manager GTM : ✔ Full Google Analytics GA4 setup & configuration with Google Tag Manager GTM ✔ Migration from Universal Analytics UA to GA4 using GTM ✔ Enhanced E-commerce tracking implementation in GA4 via GTM for Shopify, WooCommerce, Magento, and custom sites ✔ Custom event & goal tracking in GA4 using GTM tags, triggers, and variables ✔ Funnel visualization & user flow analysis in GA4 ✔ Cross-domain & subdomain tracking setup with GA4 & GTM ✔ Data Layer design & implementation for GA4 with GTM or Adobe Launch ✔ Google Ads conversion tracking setup & debugging via GTM linked to GA4 ✔ Facebook Pixel & Custom Event tracking in GTM with GA4 data integration ✔ Facebook Conversion API (CAPI) implementation with server-side GTM feeding GA4 ✔ GA4 dashboards & reports in Looker Studio using GTM data feeds ✔ GA4 & GTM audits to ensure data accuracy and optimal tracking performance 📣 Marketing Pixels & Tracking : ✔ Facebook Pixel setup & event tracking with GTM ✔ Facebook Conversion API CAPI setup via server-side GTM ✔ Google Ads conversion tracking with GTM ✔ LinkedIn Insight Tag setup & tracking ✔ TikTok Pixel & event tracking implementation ✔ Pinterest Tag & eCommerce event setup ✔ Multi-platform remarketing pixel integrations ✔ Testing & debugging marketing pixels across platforms 📊 Adobe Analytics & Adobe Launch : ✔ Adobe Analytics property setup & configuration ✔ Adobe Analytics e-commerce tracking with Adobe Launch ✔ Custom event tracking & segmentation in Adobe Analytics ✔ Cross-domain tracking setup in Adobe Analytics ✔ Advanced reporting in Adobe Analytics Workspace & Report Builder ✔ Adobe Analytics audits & optimization for accuracy ✔ Marketing & eCommerce performance tracking with Adobe Analytics 🌐 Popular Website Platforms : ✔ Shopify ✔ WooCommerce / WordPress ✔ Magento ✔ Webflow ✔ Squarespace ✔ Wix ✔ BigCommerce ✔ Custom-built websites & web applications 🥇 Certifications : ✔ Google Analytics 4 ✔ Google Tag Manager ✔ Adobe Analytics ✔ PostHog ✔ Amplitude ✔ Segment ✔ HubSpot If you need accurate tracking, reliable data, and analytics strategies that deliver measurable results, I can help you make analytics your biggest competitive advantage. Best, Ani

🏆 Top Rated | 100% Job Success | React Native + Full-Stack Mobile Apps I build production-ready iOS and Android apps with React Native / Expo, backed by clean APIs, analytics, authentication, databases, and cloud infrastructure. Recently, I worked as the sole React Native developer on a full-stack mobile app, integrated PostHog analytics, handled 40,000+ inventory items, and worked with a Go + AWS backend. I’ve also built mobile features like push notifications, chat, maps, auth flows, analytics, TestFlight builds, and scalable backend APIs. What I can build or fix: ✅ React Native mobile apps for iOS & Android ✅ Expo / Expo Router apps, EAS builds, TestFlight builds ✅ MVP development from idea to app-store-ready product ✅ Mobile app bug fixes, UI fixes, performance improvements ✅ Authentication flows: OTP, login, signup, password/passcode lock ✅ REST API integration, backend APIs, Go / Node.js services ✅ AWS-backed mobile apps, databases, cloud services, deployments ✅ Analytics integrations: PostHog, event tracking, funnels ✅ Real-time features: chat, push notifications, Firestore ✅ Maps, location-based features, listings, feeds, dashboards ✅ Existing app maintenance, refactoring, and feature development Good fit if you need: - A developer who can work inside an existing React Native codebase - Someone who understands both the mobile app and backend side - Clean communication, fast debugging, and independent execution - A production-minded developer, not someone who only builds screens Selected experience: 🚀 Paiwe React Native + Go/Python + AWS, 40,000+ inventory items, PostHog analytics, API integrations, and production mobile workflows. 🐾 Logly iOS-first React Native social app with push notifications, one-to-one/group chat, Firestore, native maps, and Xcode deployment. 🍽️ Indolj Restaurant ordering platform used by 300+ restaurants, including complex maps, delivery zones, React/Next.js migration, and production frontend performance improvements. Tech stack: React Native, Expo, Expo Router, TypeScript, JavaScript, iOS, Android, Xcode, Android Studio, EAS, TestFlight, Go, Golang, Node.js, Next.js, REST API, PostgreSQL, Prisma, Firebase, Firestore, AWS, Docker, GitHub Actions, PostHog, Tailwind, React Message me with your app idea or existing codebase - I’ll help you figure out the cleanest next step. Keywords / Services: Mobile App Development, React Native Developer, React Native App Development, Full-Stack Mobile App Developer, iOS App Development, Android App Development, Cross-Platform App Development, Expo Developer, Expo Mobile App, MVP App Development, Mobile App MVP, Mobile App Bug Fixes, Mobile App Maintenance, API Integration, Backend API Development, Golang Backend Developer, AWS Mobile App, Firebase App Development, Firestore Chat App, Push Notifications, TestFlight, App Store Deployment, Google Play Deployment, Mobile Analytics, PostHog Analytics, Startup App Developer

Hello 👋 I'm Janar, and I have over 9 years of experience in data analytics, growth marketing and engineering. I'm passionate about helping businesses make better decisions through accurate tracking and meaningful data insights. Over the past decade, I've worked with several companies in SaaS, iGaming, and crypto industries to build reliable tracking systems and create actionable reporting dashboards. My technical skills in data engineering and experience in marketing allows me to handle both the implementation side and the advanced analysis that follows. My day-to-day work covers a wide range of projects: 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐬𝐞𝐭𝐮𝐩𝐬: - Tracking setups for GA4, PostHog, Amplitude and Mixpanel - Server-side tracking using Stape, GCP or Google Gateway with GTM - Google Tag Manager configuration and server-side tracking with Stape, GCP or Gateway - Conversion tracking for Google Ads, Meta, LinkedIn, and other platforms - CRM tracking and lead source attribution - Consent compliance and privacy-safe data collection 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: - Data warehouse architecture with GCP and BigQuery - BigQuery data analysis and custom reporting - Attribution modeling and cross-channel analysis - API integrations and data pipeline development - Metrics analysis (CLV, MRR, Churn, CAC, ROAS, FTDs..) 𝐃𝐚𝐭𝐚 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐁𝐈: - Looker Studio dashboard development - Executive reporting and KPI monitoring systems - Automated reporting workflows and alerts Whether you need a complete analytics setup, server-side tracking implementation, custom BigQuery reporting, or Looker Studio dashboards, I can help you build a data-driven foundation. Ready to get your analytics working the way it should?