I have been working in the Design and Marketing industries since the late 1990s… boy oh boy, did I just date myself! As a graphic designer, I transitioned into the world of Digital Advertising and Social Media Management in 2001-2003 across the dot com boom and the hottest social media platform at that time. By 2007 I was a full-time digital media buyer and social media manager for companies with 7 figure budgets as well as the barbershop down the street. Marketing is truly a passion of mine, and I am looking forward to speaking with you about your goals and how I can help get you there.

I'll build your strategy, write your ads, buy your media, and read the analytics. Then I'll do it again faster. Most businesses don't need an agency. They need one senior person who does all of it. That's the job. I'm a Fractional CMO and Creative Director with 30 years across strategy, creative, performance marketing, media buying, and AI. I've worked on Citi, Comcast, Coca-Cola, Memorial Sloan Kettering, and The Plaza Hotel. I won an International ANDY Award. I taught at the School of Visual Arts. I wrote the book on programmatic media. Not metaphorically. There's an ISBN. What I actually do for clients: Marketing strategy and positioning. Brand identity and messaging. Go-to-market planning and execution. Google Ads, Meta Ads, programmatic media buying. Creative direction, ad copywriting, landing pages. Email marketing and Klaviyo automation. SEO, content strategy, social media. AI workflow integration that replaces roles, not just tasks. Account-based marketing and outbound systems. Creative testing systems producing 20-50 ad variants per month. Recent results: • 35% year-over-year revenue growth for a restaurant and entertainment venue. Built everything from scratch in 120 days as their entire marketing department. Active retainer. • CPA reduced 50% for a fintech company after auditing their agency, finding them billing $5K/month for an hour of work, and rebuilding across five channels. • +250% qualified leads and +314% media efficiency for a financial services firm by building a compliant creative testing system within regulatory guardrails. • Built an AI class recommendation engine for a $5M yoga studio chain years before ChatGPT existed. Revenue up, spend down. • 9.46% conversion rate for a private school enrollment campaign using geofencing, programmatic microtargeting, and 21-day attribution modeling. • Named a health tech startup, built the brand and pitch deck, got them into UF Innovate. Materials supported a clinical trial at a major research hospital. How I work: Monthly retainer. No contracts. 30 days, either side can walk. No percentage of ad spend. No agency markup on media. I'm one person, I move fast, and I own the outcomes. You get a senior operator who does the thinking and the doing, not a strategist who hands you a deck and wishes you luck. I specialize in businesses that need a full marketing department but can't justify or don't want the overhead of building one. If you've fired your agency, outgrown your freelancers, or the CEO is still doing the marketing at midnight, that's my client. Industries I've worked across: SaaS, fintech, CPG, food and beverage, wellness and fitness, private education, healthcare, nonprofit, real estate, fashion, entertainment, and startups from pre-revenue to Series A.

Yes — I do it all! Even the graphic design and video editing part. I'm passionate about helping businesses like yours grow online. With my expertise, you'll get a customized social media strategy that drives real results - think increased engagement, website traffic, and sales. Here's what I can bring to your business/personal brand: ✅Custom Branded Social Media Graphics ✅Content Creation + Instagram Reel Creation ✅Scheduling Slots + Content Calendar ✅Community Management ✅Facebook/Instagram Ads ✅Social Media Management for Instagram, Facebook, Linkedin or Twitter/X (Duh!) ✅Copywriting/Captions ✅Blog Writing ✅Branding ✅Hashtag Research ✅Social Media Audit (Upon Request) ✅One-on-one Zoom Calls I've studied all there is to know about social media and digital talk. I keep my skills fresh to make sure your brand gets the buzz it deserves. Growth Results I’ve Achieved for Clients: 📈 +660% Instagram follower growth (33K in 1 year) 📈 406K+ reach in 30 days (+347% increase) 📈 Increased website traffic & engagement through optimized content strategy I don’t just post content—I craft a strategy that turns followers into engaged customers and brand advocates. Let’s take your social media to the next level. → Check my portfolio for real client results → Hit the "Hire Me" button for a no-obligation strategy call Let’s make your brand unforgettable My Expertise: Social Media Management, Social Media Strategy, Social Media Content Creation, Instagram Expert, Community Manager, Facebook Expert, Social Media Graphic Design, Short form video editing, Captions Writing, Hashtags Research, Social Media Content Scheduling, Social Media Audit, Social Media Marketing, LinkedIn Expert, Social Media Organic Growth, Social Media video editing.

Most founders and CEOs hit a wall with marketing. Campaigns run in silos, ad spend gets wasted, and results aren’t clear. What they really need isn’t “just ads”—it’s someone who can own the growth function end-to-end. That’s where I come in. I’m a Fractional CMO & Growth Strategist with 15+ years of experience and $79M+ in ad spend managed. I’ve helped DTC, SaaS, and service-based brands scale from 6 to 8 figures by combining strategy with hands-on execution. Here’s how I help businesses grow: ✅ Paid Ads Management (Meta, Google, TikTok) ✅ Funnel & Conversion Optimization ✅ CRM Automation & Lead Nurturing Systems ✅ SOPs, Team Structure & Growth Operations ✅ Diversified Budget Allocation & Risk Reduction ✅ Performance Tracking & Actionable Reporting Unlike typical consultants, I don’t just hand you strategies—I embed into your business to make sure your marketing runs like a machine and scales like one too. If you’re ready to move past marketing chaos and build a growth engine with clarity, let’s connect.

I’ve built winning creative for 8-figure brands, celebrity athletes, telehealth brands (sema and trt), supplement brands (Primal Queen, Plnktn, Natural Rems, ProCalm, Magnali), e-commerce brands (Seese Pro, Grounding Well, by Crea), fashion brands(Rockdenim, Calou), and multiple top 2-50 apps (Quittr, Settlemate, PayMe, Tolans, TapTap Send, Be Present, Turbo AI + more). I am the sole strategist for over $2M/month in ad spend. I track data, keep a deep swipe file, and pull from a long list of proven tactics to make sure every ad gets sharper, smarter, and more effective. I’m easy to work with, passionate about my work, and reliable.

I’m a Top-rated Performance Marketing Specialist with proven expertise in managing paid ads on platforms like Google, Meta, Tiktok, and Microsoft, helping businesses increase visibility, generate qualified leads, and maximize ROI. Here’s what I bring to the table: Search Engine Marketing (PPC & SEM): Driving targeted traffic and conversions with data-backed campaigns. Social Media Advertising (Meta Ads): Creating scroll-stopping creatives and high-converting funnels. Conversion Rate Optimization: Optimizing landing pages and websites with A/B testing and user behavior insights. Analytics & Reporting: Turning data into decisions with clear insights and performance tracking. Always Ahead of Trends: Staying on top of algorithm updates and industry shifts to keep your campaigns competitive. My approach is simple: strategic campaigns + continuous optimization = measurable growth. If you’re ready to boost traffic, increase conversions, and scale your business, let’s work together to make it happen.

Robert Rosenthal literally wrote the book on marketing optimization. It's called "Optimarketing: Marketing Optimization to Electrify Your Business." This "Expert-Vetted" pro – listed in the top 1% of Upwork freelancers – has developed record-breaking marketing campaigns for dozens of businesses and won more than 50 awards. "Optimarketing," previously the #2 marketing book in the Amazon Kindle Store, was based on thousands of marketing experiments and more than a quarter-century of marketing success. Robert marketed one startup that became America’s fastest-growing software firm and helped launch another in the U.S. that was ultimately sold for more than $600 million. Total change in value of businesses he's been closely associated with runs into the billions. His campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications. Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Iron Mountain, Martha Stewart Living Omnimedia, McGraw Hill, MIT, Monster, New England Journal of Medicine, Progress Software, RSA Security, Thomson Reuters, Webby Awards, Ziff Davis, and many emerging companies. He's worked with more than 350 businesses. Robert is best known for transforming marketing outcomes – and return on marketing investment – via successful innovation. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge. His skills include campaign concept development; copywriting; marketing strategy development; marketing test design; marketing mix optimization; email marketing optimization; inbound and outbound marketing; pay-per-click (PPC), including Google advertising optimization; web video and other marketing content development; lead and demand generation program development; marketing workflow design; web survey design; landing page development, including Unbounce pages; book marketing; Facebook, LinkedIn, and other social media advertising; business-to-business and business-to-consumer marketing program development; direct mail/brochure/flyer development; and more. On Upwork, Robert has served as a Fractional CMO, Creative Director, Copywriter, and in other capacities. His industry experience includes: Accounting/Bookkeeping, Beauty, Cannabis (Including CBD), Coaching (Including Leadership and Management Development), Collectibles, Consulting (Including Management Consulting and Other Services), Contractors (Including Asphalt, General Contractors, Home Improvement, Landscaping, and Roofing), Cybersecurity, Data, Dating, Education (Including College/Higher Education, K-12, and Online Learning), Entertainment (Including Entertainment Venues and Restaurants), Events, Financial Services (Including Insurance, Investments, and Lending), Fitness/Exercise, Furniture (Including Manufacturing and Retail), Healthcare/Medical (Including Dental Practices/Dentistry), Law/Legal, Manufacturing, Membership Associations, Mergers and Acquisitions (M&A)/Business Brokerage, Non-Profit, Pets/Veterinary Medicine, Publishing (Including Newsletters and Books), Pharmaceutical, Psychotherapy/Mental Health Counseling, Publishing, Real Estate (Including Brokerage, Investment, Property/Airbnb Management, and Wholesaling), Religious/Faith-Based, Research, Staffing (Including Remote Staffing and Staffing Marketplaces), Software (Including AI, Live Chat/Chatbots, SaaS, and Web Development), Training (Including Conferences, Seminars, and Webinars), Travel (Including Vacations/Resorts), and Wellness. He's experienced in a full range of marketing, content, and collaboration platforms/tools, including Asana, Basecamp, Canva, Constant Contact, EOS, Facebook/Instagram (Meta), Figma, Google Ads, Google Analytics, Google Chat, Hootsuite, HubSpot, Keap, Kindle Direct Publishing (KDP), LinkedIn, MailChimp, Metricool, Salesforce, Slack, SquareSpace, Substack, SurveyMonkey, TikTok, Typeform, Typepad, Unbounce, Wix, YouTube, WordPress, X, and others. Robert also brings deep, hands‑on experience with AI in marketing – using tools like ChatGPT, Claude, Perplexity, and Gemini to accelerate research, idea generation, and drafting, while relying on thousands of real‑world tests to refine and validate what ships. He designs AI‑assisted workflows that keep human judgment at the center, so campaigns move faster to market, reduce costs, and still optimize strategy, voice, and measurable performance. For businesses looking to launch new products, expand into the U.S. market, or simply improve marketing outcomes in measurable ways, Robert is an ideal resource.

With over six years of diverse industry experience, as your social media manager, I'm committed to spotlighting your brand digitally. My offering: -A solid record of enhancing visibility for 90% of my clients. -Comprehensive expertise in effective online strategies. Whether you're an online newcomer or an established brand, I aim to transform your digital presence into an unforgettable one. Let's collaborate and achieve your goals!

Most companies come to me because something isn't working. The brief says "we need more leads" or "our content isn't converting," but those are symptoms. The actual problem is almost always upstream: positioning that doesn't match the buyer's psychology, creative systems that can't scale without breaking the brand, or a path to purchase full of invisible friction points no one has named yet. That's the work I do. I find the real constraint, build the architecture to fix it, and stay until the system runs on its own. My background sits at the intersection of behavioral decision science and AI creative operations. In practice, that means I can diagnose why a campaign isn't moving the needle using the same frameworks that explain why people don't switch energy providers even when it costs them money, then build the production pipeline to test the fix at speed. Recent work: solved a $61K nurse turnover problem for a healthcare network by reframing a recycling program as a professional validation ritual. No new budget. Just a repositioned behavior. For a global fundraising platform, I architected the full brand identity and go-to-market system from zero: core narrative, channel strategy, and the behavioral character framework the team now runs without me in the room. Before any retainer, I typically recommend a fixed-fee diagnostic. Two to three weeks, clear deliverable, no ambiguity about what we're solving. That's where the real picture comes into focus for both of us. I write about the intersection of creative strategy and AI systems in The Creative Shift on LinkedIn. Search my name to see the portfolio. If you're trying to scale past a bottleneck you can't quite name, that's usually where I'm most useful.

Luxury brands don’t just need beautiful content. They need a system that turns attention into clients. Most premium businesses look good online, but behind the scenes there is no clear structure. Content is created, videos are posted, leads arrive, messages come in… but follow-up is inconsistent, opportunities get lost, and the owner still feels like everything depends on them. The problem is not the quality of your brand. The problem is that your marketing, content, and sales process are not connected. I’m Nataly Mantilla, a Luxury Marketing & Content Systems Strategist. I help small and mid-size premium businesses create luxury visual content, high-converting landing pages, video assets, and simple marketing systems that make their brand look elevated and help them convert more clients with less chaos. What I help you build: A premium visual presence that attracts the right audience Luxury content that makes your brand look more professional and desirable Landing pages designed to convert visitors into real leads Video content and editing that communicates trust, lifestyle, and value A simple system to organize leads, follow-up, and sales opportunities Less confusion, less manual work, and more control over your growth How I make it happen: 01. Luxury Content Creation Visual content designed to position your brand as premium, trustworthy, and desirable. 02. Video Creation & Editing Short-form videos, reels, brand videos, and visual storytelling that help your audience connect with your offer. 03. High-Converting Landing Pages Clean, strategic landing pages built to capture attention, explain your offer, and generate qualified leads. 04. Lead & Sales Systems Simple structures using tools like Airtable, WhatsApp, forms, and automated follow-up so no opportunity gets lost. 05. Marketing Flow Optimization I connect your content, landing page, lead capture, and follow-up into one clear system that supports sales. My focus is simple: To help premium brands stop creating content without direction and start building a marketing system that looks luxury, feels intentional, and converts attention into real business opportunities. Send me a message and describe your current situation in 2 lines. I’ll tell you what is missing in your content, landing page, or sales flow — and what you should fix first.