I help businesses identify growth opportunities, improve customer experiences, and increase revenue through Email Marketing, SMS Marketing, Affiliate Programs, Social Media Management, Content Strategy, and Marketing Operations. My approach starts with a comprehensive audit of your digital presence. I evaluate your website, email and SMS programs, social channels, customer journey, and overall brand experience from the perspective of a potential customer. I document first impressions, friction points, missed opportunities, and quick wins before diving deeper into analytics, competitive research, and strategic planning. With 7+ years of hands-on digital marketing experience and 15+ years of business ownership and operations experience, I bridge the gap between strategy and execution. Whether you need a Fractional Marketing Director, Project Manager, or hands-on marketing support, I can help build systems that scale and produce measurable results. Platforms & Tools: • Klaviyo • Shopify • Mailchimp • ActiveCampaign • HighLevel • Refersion • ClickUp • Asana • Canva • AI-powered marketing tools and automation platforms I adapt quickly to existing tech stacks and can also help evaluate, select, and implement the right software solutions for your business. Industries Served: • eCommerce • Health & Wellness • Beauty & Personal Brands • Real Estate • Technology • Plumbing, HVAC & Home Services • Professional Services My services include: • Email Marketing Strategy & Management • SMS Marketing • Affiliate Program Development & Management • Social Media Management • Video Content Coordination & Strategy • Customer Journey Optimization • Marketing Audits & Competitive Analysis • Marketing Operations & Project Management • Team Leadership & Vendor Management • Conversion Optimization & Retention Marketing Whether you need a strategic partner to lead your marketing initiatives or someone who can execute and manage day-to-day operations, I bring a thorough, data-driven approach focused on sustainable growth and long-term success.

Top-Rated | 10+ Years of Experience | 300+ Successful Projects Looking for a proven SEO & Digital Marketing expert to drive real results for your business? With 10+ years of experience, Google certifications and a Top-Rated Plus status on Upwork, I have successfully completed 300+ projects for businesses across various industries. Based in the USA, I specialize in SEO, PPC (Google Ads, Meta Ads), Local SEO, and Social Media Optimization (SMO), Conversion Rate Optimization (CRO) to help brands improve visibility, increase organic traffic, and maximize conversions. My data-driven approach, combined with AI-powered strategies and insights from tools like Google Analytics, SEMrush, and Ahrefs, ensures that every campaign is optimized for performance. But don’t just take my word for it—my track record is backed by verified testimonials from satisfied clients who have seen measurable growth. How I Can Help You Succeed I treat SEO like a precision-driven formula, ensuring every element aligns to boost your website’s performance. My data-backed approach includes technical optimization, strategic keyword research, on-page enhancements, and authority-building link strategies. 🔍 SEO & Website Optimization: ✔ Technical SEO Audit – Identify and fix issues affecting rankings and performance ✔ Keyword Research & Strategy – Discover high-value keywords that drive traffic ✔ On-Page SEO Optimization – Optimize meta tags, headings, and structure for better visibility ✔ Off-Page SEO (Link Building) – Build authoritative backlinks to increase credibility ✔ CRO – It helps to increase the percentage of website's conversions ✔ Local SEO Optimization – Improve local search rankings and Google Business Profile (GBP) 📈 Paid Ads & Social Media Marketing (PPC & SMO): ✔ Google Ads & Meta Ads Management – Run high-converting PPC campaigns for maximum ROI ✔ Social Media Optimization (SMO) – Enhance brand visibility and engagement ✔ Content Strategy & Marketing – Develop high-quality, search-optimized content for better reach 💡 Why Choose Me? ✅ Top-Rated Plus Freelancer – Recognized for consistent success & client satisfaction ✅ Proven Track Record – 300+ completed projects, 10+ years of experience ✅ AI & Data-Driven Strategies – I use advanced tools to craft the best solutions for your business ✅ Verified Testimonials – Satisfied clients with measurable results ✅ Transparent Communication – You’ll always know what’s happening with clear reporting Let’s Get Started! Ready to elevate your online presence and drive more traffic, leads, and revenue? Let’s discuss your business goals and create a custom strategy that delivers real results. 🚀 Contact me today!

Hi there! I’ve specialized in digital marketing for 11 years, adapting to where your business needs support. Whether it's serving as a fractional CMO or focusing on lead generation, ads, or social media/branding, I'm here to help. Let me know if you’d like a quick intro call or a tailored proposal. I run GPS Marketing and focus on partnerships, not just transactional work. While I specialize in social media, paid ads (Google & Meta), funnels, and strategy, I provide long-term support, treating your brand like my own. My marketing journey started at 16, driven by necessity. My family was escaping an abusive household, and I used my first startup income to help us start over and fund my education. This sparked my passion, leading to the founding of Peace Over Pieces, a nonprofit supporting domestic abuse survivors. Every project I take on has meaning behind it. I earned my degree in marketing, entrepreneurship, and computer science from Westminster College and then launched Ground Plan Studio—a boutique firm focused on strategy, transparency, and sustainable growth for brands I truly believe in. Today, I lead a small but talented team, including a former Meta & Google ads strategist and a creative designer. When you work with us, you get high-level strategy, impactful creative, and reliable support—not just outsourced work. You can view my intro video and client portfolio here: [Google Drive Link] Here’s what working with me looks like: Full-Service Marketing & Ads: Tailored content creation, paid ads, engagement, and community growth for your brand Ad Strategy + Execution: Performance-driven campaigns across social and search platforms Analytics & Reporting: Clear monthly reports to inform better decisions Dedicated Marketing Partner: Direct access to me for strategy, feedback, and brainstorming Complimentary VA Support: A real human (not a bot) engages daily to grow your audience and build meaningful connections. This VA will handle tasks like following, engaging, and posting in groups, based on our strategy. Other Credentials: Featured in Forbes Named a Top 100 Marketing & Advertising Leader by MADCon USA Nominated Business Woman of the Year Led campaigns for startups to 7-figure brands Partnered with a former Meta & Google strategist for advanced performance insights If it sounds like we’d be a good fit, I’d love to offer a complimentary strategy presentation. Let me know if you’d prefer that before or after our call. Either way, we’ll start with research and a roadmap to align your budget, goals, and growth. Looking forward to hearing more about your vision!

I help organizations turn marketing activity into measurable growth. Over the past decade, I’ve worked with professional services firms, research organizations, SaaS companies, and mission-driven organizations to strengthen how their marketing systems generate visibility, engagement, and qualified leads. Many of the clients I work with already have marketing in motion. They have content, campaigns, and tools in place but need a more strategic approach to connect those efforts into a cohesive growth engine. My role is to evaluate what is working, identify gaps, and build a marketing structure that improves performance across SEO, campaigns, and lifecycle marketing. Selected Results ------------------------- • Improved organic visibility for a professional services firm by developing a targeted SEO content strategy focused on high-intent legal search queries and strengthening internal linking across core service pages. • Restructured marketing distribution for a research-driven organization, expanding audience engagement across blog, newsletter, and LinkedIn channels and significantly increasing reach and subscriber growth. • Optimized Google Ads campaigns and landing page strategy to improve conversion performance while reducing wasted spend. • Audited CRM and marketing automation systems to improve lifecycle segmentation, nurture flows, and reporting clarity. What I Typically Help With ------------------------- SEO Strategy & Organic Growth Content Strategy & Authority Building Marketing Automation & Lifecycle Campaigns HubSpot & CRM Strategy Google Ads & Campaign Optimization Website Strategy & Conversion Optimization Marketing System Audits & Performance Analysis B2B Marketing Strategy Best Fit Clients ------------------------- I tend to work best with organizations that: • Already have marketing activity in place but want stronger strategy and performance • Need an experienced marketer to audit their current efforts and identify growth opportunities • Want to strengthen SEO, content authority, and lifecycle marketing systems • Value clear thinking, practical recommendations, and measurable outcomes Technologies ------------------------- HubSpot Google Analytics (GA4) Google Ads Looker Studio Salesforce Zoho CRM Asana | ClickUp | Monday Adobe Creative Suite | Canva AI-assisted marketing workflows If you’re looking for a marketing strategist who can quickly evaluate your current efforts and identify the highest-impact opportunities for growth, feel free to reach out.

Most companies come to me because something isn't working. The brief says "we need more leads" or "our content isn't converting," but those are symptoms. The actual problem is almost always upstream: positioning that doesn't match the buyer's psychology, creative systems that can't scale without breaking the brand, or a path to purchase full of invisible friction points no one has named yet. That's the work I do. I find the real constraint, build the architecture to fix it, and stay until the system runs on its own. My background sits at the intersection of behavioral decision science and AI creative operations. In practice, that means I can diagnose why a campaign isn't moving the needle using the same frameworks that explain why people don't switch energy providers even when it costs them money, then build the production pipeline to test the fix at speed. Recent work: solved a $61K nurse turnover problem for a healthcare network by reframing a recycling program as a professional validation ritual. No new budget. Just a repositioned behavior. For a global fundraising platform, I architected the full brand identity and go-to-market system from zero: core narrative, channel strategy, and the behavioral character framework the team now runs without me in the room. Before any retainer, I typically recommend a fixed-fee diagnostic. Two to three weeks, clear deliverable, no ambiguity about what we're solving. That's where the real picture comes into focus for both of us. I write about the intersection of creative strategy and AI systems in The Creative Shift on LinkedIn. Search my name to see the portfolio. If you're trying to scale past a bottleneck you can't quite name, that's usually where I'm most useful.

Klaviyo Certified Partner helping Shopify brands increase retention, customer lifetime value, and email revenue through Klaviyo flows, campaigns, segmentation, deliverability, and lifecycle marketing. ✓ Generated $46,527 in Klaviyo-attributed revenue in 30 days ✓ Achieved 222% growth in attributed revenue ✓ Increased email contribution to 42.6% of total store revenue ✓ Built high-converting campaigns, automations, and retention systems for growing brands 👨‍💻 Klaviyo & Omnisend Expert | Monthly Email Campaign Management & Account Management for eCommerce brands. - Klaviyo - Klaviyo Flows - Klaviyo Campaigns - Klaviyo Segmentation - Klaviyo Deliverability - Klaviyo Audit ⭐ Over $5M+ in email revenue and $1M+ in SMS revenue generated through Klaviyo in 2024. 9+ years in email marketing & automation, 100+ projects completed, Top Rated Plus with a 97% Job Success Score. If you run a Shopify or WooCommerce store and want a reliable partner to OWN your email channel month after month. I plan, design, build, and send your monthly campaigns, optimize your flows, and report on revenue so email becomes a predictable growth engine. ➡️ MONTHLY MANAGEMENT - what most of my clients hire me for: • Monthly email + SMS campaign calendar (4–8+ campaigns/month) • Campaign design, copy, build, A/B testing & scheduling • Flow setup & optimization (welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP) • Segmentation, list cleaning & deliverability management • Monthly reporting on revenue, open/click rates & growth ⭐ QUICK CREDENTIALS ⭐ ✅ Certified Klaviyo Partner ✅ Certified Omnisend Partner ✅ Certified Mailchimp Partner ✅ Certified Keap (Infusionsoft) Partner ➡️ PLATFORMS & TOOLS: 🔧 Email/SMS: Klaviyo, Omnisend, Mailchimp, Keap, ActiveCampaign 🔧 eCommerce: Shopify, WooCommerce, Magento, BigCommerce 🔧 Design: Figma, Canva, Photoshop, Illustrator 🔧 Integrations: Zapier, Make (Integromat) ➡️ INDUSTRIES I SPECIALIZE IN: E-commerce, Fashion & Apparel, Beauty & Personal Care, Health & Wellness, Home & Living, Baby & Kids, Food & Beverage, Consumer Electronics, Pet Products. Also: Consultancy, Health Care, Education & Marketing Agencies. ➡️ E-COMMERCE FLOWS I BUILD: • Welcome series • Abandoned cart & browse abandonment • Post-purchase & upsell • Win-back • VIP & loyalty • Back-in-stock • Replenishment / repeat purchase • Birthday & anniversary • Product recommendations • Cross-sell LET'S WORK TOGETHER! Whether you need ongoing monthly Klaviyo/Omnisend management, a one-time account audit, or a full flow build. I have the skills, experience, and tools to grow your email revenue. Message me and let's discuss how email can become your most profitable channel. Thank you, Jigisha Shah.

Healthcare and wellness brands don't struggle because of a bad product; they struggle because their content doesn't feel real enough for people to trust. Your audience has seen exaggerated claims, polished ad-speak, and marketing-heavy copy. So they scroll past even when the product is genuinely good. I help fix that. I'm a Healthcare and Wellness Content Strategist and UGC-style video creator. I build social media content systems: Reels, short-form videos, static posts, carousels, and monthly content calendars for medical industries, including skincare, supplement, pharma, and telehealth brands. My process starts before a single caption gets written. First, I run a 3-question brand audit: What does your audience actually distrust? Where is your content losing them? What would make them stop scrolling and pay attention? The content strategy and creative direction come from those answers, not from templates. What I deliver: • Reels and short-form UGC-style video content • Static posts and carousels optimized for engagement • Monthly content strategy, content calendar, and creative direction • Brand voice and messaging development for health and wellness brands • Organic social content and paid social ad creatives Results from past health brand clients: • Built the social media content system that helped a pharmaceutical brand cross 100 million units in annual sales, handling all Reels, UGC video, and content strategy across their launch phase • Launched and scaled multiple brands like Rozanto, Riteberry, Dex Fiber, and Young Again from zero, focusing on brand voice, content calendars, and ongoing social media management • 100K+ average Reel views across healthcare and wellness clients with a consistent 3-5% engagement rate This is a strong fit if: • Your content isn't converting or building audience trust • You're inconsistent, like posting in bursts and then going quiet • You want human-first content that doesn't sound like a health ad • You need a reliable retainer partner, not a one-off freelancer Send me your Instagram or TikTok handle. I'll reply with 3 specific things I'd improve. No pitch, no obligation.

I am a Digital Marketing Expert with over 10+ years of experience working with Startups and Small to Medium-sized businesses from around the world. I have acquired my MBA with a focus on Marketing along with studying International Business Strategy and Development at the prestigious École Supérieure de Commerce Et de Management in Paris. I will work closely with you to incorporate new ideas for online growth whether it’s marketing or advertising. My expertise is in digital strategy, lead generation, social media advertising, and data analysis. My background as a Panel Director for a market research company where I worked alongside Fortune 500 companies will prove very useful to you and your team when it comes to understanding customer behavior and segmentation. I led both qualitative and quantitative studies for companies like Proctor & Gamble, Humana, Yum! Brands, and GE. This position led me to a marketing agency. I'm now able to provide end-to-end marketing technology stacks and solutions for your digital marketing or advertising needs. I've continued to study marketing while building my real estate investment firm. I'm able to assist your business in a variety of areas and have worked with other industries outside of real estate, such as finance, healthcare, publishing, firearms, construction, accounting firms, dentistry, e-commerce, and even blockchain. I am focusing on Upwork to expand my reach outside my local markets. I'm very flexible in meeting your needs, so don't hesitate to reach out with any questions. The skillset you're able to utilize in your business would be lead generation, inside sales, outside sales, B2B or B2C digital marketing, web design, graphic design, email marketing, social media advertising, social media management, digital strategy, digital development, business consulting, real estate consulting, real estate advice, financial advice, data analysis, Google ads, Bing ads, Facebook ads, Instagram ads, TikTok ads, Linkedin ads, funnels, CRM creation, marketing automation, sms automation, business planning, marketing planning, and training. I am Google-certified in search, analytics, and ads.

Are you looking for a Meta Ads & Google Ads expert who can generate more leads, sales, and revenue while maximizing your advertising budget? I'm a Top Rated Paid Media Specialist helping e-commerce brands and service businesses grow through data-driven Meta Ads (Facebook & Instagram) and Google Ads campaigns. Results I Deliver: ✅ 2X - 10X increase in high-quality leads ✅ 50% - 500% boost in ROAS – spend less & earn more ✅ $10M+ in ad spend managed with proven results 🌟 Achievements That Set Me Apart: ► Top Performer: I've consistently delivered results that place me among the best in the field. ► Maximizing ROI: I will implement these strategies effectively to optimize your ROI. ► Certified Pro: I hold certifications in Google Ads, Facebook Ads, Bing ads, TikTok Ads, and more, proving my expertise. ► Client Satisfaction: My clients have rated me with ⭐⭐⭐⭐⭐ reviews, highlighting their trust and contentment. ► Multifaceted Skills: I've driven success across a spectrum of industries. I use the following platforms regularly for my clients: ✅Having a solid understanding of platforms Google Ads (Google AdWords): Search Ads, Shopping Ads, Display Ads, and YouTube Ads Meta Ads: Facebook and Instagram Ads Microsoft Ads: Search Ads, Shopping Ads, and Display Ads LinkedIn Ads, Pinterest Ads, TikTok Ads, Twitter Ads ✅Performance & Digital Strategy Recommendations for digital brand positioning based on a competitive analysis Recommendations for targeting the right audience Developing a full-funnel strategy and mapping An outline of the content Strategy and Keywords Research ✅Best Optimization Customized analytics and reporting Tracking and optimizing conversion rates A/B Testing Optimizing keywords and ads ROI optimization, CPA optimization, and CPC optimization Remarketing Setup and Optimization Mobile Adjustment and Optimization 💬Contact Me Today to Optimize, Scale, and Maximize Your Ad ROI.

I'm a senior GTM and product marketing operator with 14+ years at companies like Shopify, Netlify, Jungle Scout, and Firework. I help B2B SaaS founders and growth teams with content strategy, positioning and messaging, pricing strategy, customer marketing, email marketing, social strategy and customer retention. What clients get working with me: • Positioning frameworks that gave sales teams language to close deals in weeks, not months • GTM strategies that helped early-stage SaaS products launch and hit pipeline targets • Website and messaging overhauls that measurably improved trial conversions • Pitch and investor narratives for pre-seed through Series B fundraises What I Actually Do (and where I create the most value) Market, Customer & Competitive Insight • Market and competitive research • ICP definition, segmentation, and buyer journeys • Category and positioning analysis Positioning, Messaging & Narrative • Product and company positioning • Messaging frameworks and value propositions • Category narratives and POV development Early-Stage & Pre-Launch GTM • Early-stage startup GTM strategy • Pre-launch positioning and launch planning • Founder and product narrative refinement Sales, Partner & Investor Enablement • Sales decks, pitch decks, and one-pagers • Partner messaging and enablement • Investor narratives and fundraising collateral Content That Drives Understanding & Trust • Case studies and customer stories • Long-form assets (guides, research papers, POVs) • Short-form assets (1-pagers, solution briefs, explainers) Website & Conversion (as a GTM surface) • Website and landing page strategy • Messaging-led CRO and funnel optimization • Homepage, product, and solution page structure How I Work • Senior, hands-on operator — not an agency or junior execution layer • Strategy-first, but execution-ready • Clear, direct communication • Comfortable owning ambiguous problems and turning them into clear outputs • Focused on outcomes: clarity, adoption, pipeline, and momentum Ideal Engagements ✓ B2B SaaS (early-stage to growth-stage) ✓ Founders or GTM leaders needing clarity, not more noise ✓ Teams preparing for launch, scale, or fundraising ✓ Products where positioning, messaging, and narrative matter ✓ Organizations that need a sustainable growth engine If you want a senior GTM partner who can connect market insight to real execution, let’s talk.