Upwork Top 1% Talent - Expert Vetted The hardest part of paid media isn't running campaigns. It's deciding what to spend on, how to measure it, and when to scale, without guessing. Most teams figure that out by burning a few months of budget. The faster path is starting with a structure that gives you real answers from week one. I work with SaaS, DTC, businesses on that structure. Sometimes that means launching a paid media program from zero — channel mix, attribution setup, conversion tracking, creative testing framework. Sometimes it means rebuilding what's already running and no longer makes sense. ▪ What I do 🔹 Paid Search (Google Ads) — new account builds, audits, restructures, RSAs with DKI logic, PMax, Dynamic Search, conversion tracking 🔹 Paid Social (Meta, TikTok) — campaign builds, creative testing frameworks, audience architecture, post-iOS attribution, MMP setup 🔹 Full-Funnel Strategy — incrementality testing, MMM-light for sub-$100k budgets, GA4 + Stripe + Shopify reconciliation 🔹 First-time setup — for brands launching paid for the first time: channel sequencing, tracking, budget pacing, creative pipeline ▪ How I approach a new engagement 🔹 Map current (or planned) spend against unit economics — what does a paying customer have to cost for the math to work 🔹 Set up or audit attribution against the source of truth (Stripe, Shopify, your CRM) — not what platforms self-report 🔹 Build campaign structure around themes, not products 🔹 Set up creative testing as a system, not a habit 🔹 Define what "working" means before turning anything on ▪ Recent results (verifiable on request) 🔹 Nishat eCommerce — 15x ROAS, $1.9M monthly sales, 70K orders 🔹 L'Oreal Virtual Beauty Festival — 35x sales vs daily avg, 9M reach 🔹 UPaisa fintech — 20% Low CPI, 100K+ app Signups 🔹 Wisesheets SaaS — full Google Ads restructure: 5 themed ad groups, 🔹 Dr. Numb DTC — 3x ROAS at ~$50K monthly sales ▪ Brands delivered for at GroupM & Publicis L'Oreal · Nestlé · Reckitt · BYD · Huawei · Red Bull · JazzCash · Etisalat (Veon) · Realme · MCB Bank · Nishat Linen · Servis Tyres ▪ Engagement model 90-day sprints, three phases: set up or diagnose, build or restructure, scale. Weekly reviews. No retainer without defined scope. ▪ What I don't do 🔹 Promise ROAS numbers I can't underwrite with data 🔹 Recommend channels that don't fit your unit economics 🔹 Bill for discovery calls or strategy decks that don't ship work Send the account access — or the brief, if you're starting from zero — and a one-line note on what you're trying to scale. I'll come back with a 30-minute teardown. No upsell, no template. With over a decade of navigating multinational digital agencies (GroupM, Publicis), I've led million-dollar portfolios, strategized with global brands, and scaled startups from small ventures to medium enterprises. Training under industry giants like TikTok, Meta, and Google equipped me with advanced certifications, enriching my journey in shaping impactful digital strategies worldwide. Top Expertise: 🔹 Media Buying (Google Ads, Meta ads, LinkedIn Ads) 🔹 Performance Marketing for DTC (Health & Wellness, Apparel, Technology, Supplements, Sports) 🔹 Digital Advertising - Full funnel Brand Development 🔹 Data Strategy Client Portfolio: Multinational Brands 🔹L'Oreal 🔹Nestle 🔹Reckitt 🔹 BYD 🔹 Huawei 🔹 Red Bull 🔹Etisalat 🔹 Veon 🔹 Real Me Mobiles Proven Experience: 🔹 SAAS 🔹 E-commerce 🔹 Fintech 🔹 Electronics 🔹 Beauty & Fashion 🔹 Non-Profit 🔹 Real Estate 🔹 Education Why Me: 🔹 Outcome-Driven Approach 🔹 Business Mindset & Strategic Thinking 🔹 Team Leader & Team Player Hands-On Experience: 🔹Media Planning & Media Buying 🔹Programmatic Media Buying 🔹Search Ads (Google & Bing) 🔹Social Media (TikTok, Meta, Snapchat, Pinterest .) 🔹Analytical Tools (Adobe, GA4, etc.) Let's not waste your ad budgets! I thrive on asking tough yet business-relevant questions to tailor your outcome-driven media strategy. I'm here to bring your brand to the forefront of the digital landscape. Ready for the challenge? Let's work together!

Career Objective: I want to take up a challenging job and be in a responsible position demanding hard work and innovation and offering opportunities to learn and grow with the organization. Special Experience: More than one thousand data analyses were done for doctors whose were got higher degrees like MD, MS, FCPS, FRCS, Mphil. and Ph.D. etc. All data were analysed by using SPSS, STATA, RStudio, Python, and other related statistical software.

Performance Marketing Analyst and CRM specialist with 5+ years supporting agencies, founders, and marketing teams with the data, reporting, and operations behind their growth. Most recently at New Engen (a full-funnel digital marketing agency), I QA'd $270K–$300K in weekly media spend across 10+ paid channels, built MMM data hubs and executive decks for 3 retail/CPG brands, and authored biweekly client-facing pacing reports supporting $1.5M+ in quarterly revenue decisions. Before that, I built dashboards, ran A/B tests, and managed CRM workflows for clients across healthcare, eCommerce, sustainability, and B2B. I bring agency-grade analytics rigor to teams that usually can't afford it in-house — without the slow ramp. WHAT I DO: ✅ Marketing analytics & dashboards — GA4, Google Tag Manager, BigQuery, Tableau, Power BI, Looker Studio ✅ CRM setup, cleanup & reporting — HubSpot, Salesforce, Zoho, Nimble, Mailchimp, GoHighLevel ✅ Performance marketing reporting — Meta, Google, TikTok, Pinterest, YouTube, Affiliate, Display ✅ MMM support, weekly pacing, and revenue forecasting (CAC, AOV, ROAS modeling) ✅ Data QA, reconciliation, and taxonomy work across BigQuery/SQL pipelines ✅ Executive-facing reporting — translating multi-channel data into clear client narratives ✅ Email & lifecycle marketing — HubSpot, Mailchimp, Constant Contact, segmentation, automation ✅ Paid social campaign analysis — Meta Business Suite, Google Ads, audience reporting ✅ Lead gen ops & sales pipeline support — CRM hygiene, lead routing, list enrichment (Apollo, ZoomInfo, LinkedIn Sales Nav) ✅ Marketing operations — campaign QA, project timelines (Asana, ClickUp, Monday, Trello), stakeholder reporting WHY CLIENTS HIRE ME: ✔ Agency-trained analyst with executive-facing reporting experience for retail and CPG brands ✔ Dual M.S. in Marketing Analytics + Communication Studies (Illinois State University) ✔ 100% Job Success on Upwork across 12 completed projects in CRM, admin, and analytics support ✔ Certified across HubSpot Inbound, HubSpot Email, GA4, Google Tag Manager, Salesforce Fundamentals, and IBM Data Analytics ✔ Direct communicator — I send clean reports, flag issues early, hit deadlines, and don't ghost TOOLS I WORK IN DAILY: HubSpot, Salesforce, BigQuery, SQL, GA4, Google Tag Manager, Tableau, Power BI, Looker Studio, Meta Business Suite, Google Ads, Mailchimp, Constant Contact, Sprout Social, WordPress, Canva, Adobe Suite, Asana, ClickUp, Trello, Monday, Slack, Apollo, ZoomInfo, LinkedIn Sales Navigator, Google Workspace, Microsoft Office Available for ongoing retainers, scoped projects, or one-off fixes. Send your problem and I'll tell you straight whether I'm the right fit and what the timeline looks like.

See a snapshot of my work at smartmouthcopy.com. I'm a highly experienced, super-skilled copywriter with an extremely versatile background in marketing communications. I've been hanging around the marketing and advertising arena for quite some time. I know what works, and what doesn't. I know how to deliver the right message to the right audience at the right time. And I know what it takes to get a brand noticed in a world full of noise. I've provided brand-building copy for a wide-variety of clients and industries — healthcare, technology, industrial, musicians, breweries, retail, power tools, and many more. My background is diverse, but my goals are always the same — engage, inform, and motivate.

If you're investing millions in paid media but can't confidently explain what's driving results — that's exactly what I solve. I'm a media and marketing analytics leader with 20+ years of experience managing $100MM+ in annual media investment across paid search, paid social, programmatic, and direct mail. I specialize in building the measurement frameworks, attribution strategies, and optimization systems that give marketing teams and executives real confidence in their spend. What I do best: • Marketing Mix Modeling (MMM) — design, evaluate, vendor selection, and executive interpretation • Attribution & Measurement Strategy — DDA, incrementality testing, UTM governance, and data infrastructure • Media Investment Optimization — channel strategy, dayparting, budget allocation, and performance governance • Agency Performance Review — independent assessment of agency strategy, reporting, and accountability • Fractional Analytics Leadership — embedded senior advisory for teams that need strategic horsepower without a full-time hire Results I've delivered: • Reduced cost per sale 18.8% through disciplined, data-driven optimization • Delivered 38.6% improvement in weekend efficiency through advanced dayparting • Built centralized media measurement capabilities from the ground up at enterprise scale • Led Customer Data Platform implementation enabling unified targeting and suppression across channels I take on a limited number of engagements at a time to ensure focused, high-quality work. If you need someone who can operate at the intersection of media strategy, analytics, and business performance — let's talk.

I help businesses unlock growth by turning data into actionable marketing insights. With 6+ years of experience as a Data Scientist, I specialize in building models and analytics that improve customer acquisition, retention, and lifetime value.

Stop spending your valuable hours on repetitive tasks. Let me handle the operations and AI quality control so you can focus on growing your business! 🚀 Hi! I’m Dagmawit, a detail-oriented AI Data Annotator, Virtual Assistant, and Data Entry Specialist dedicated to helping businesses save time and improve efficiency. I specialize in accurate data processing, RLHF (Reinforcement Learning from Human Feedback), and handling complex operational tasks with speed and precision. ✨ 🛠 What I Offer: 📊 AI Training & RLHF: Expert at auditing AI-generated outputs for tone, policy compliance, and accuracy (Specializing in "Gold Standard" response creation). 📊 Data Entry & Cleaning: Professional formatting in Excel and Google Sheets, specializing in data standardization and high-volume deduplication. 🔍 AI Model Evaluation: Identifying "robotic" clichés, tone failures, and vague instructions to align AI models with premium brand voices. 📧 Email & Operations: Targeted lead generation, inbox management, and professional business email sourcing. 🎧 Specialized Support: Experienced in high-stakes Customer Support and Human-in-the-Loop (HITL) verification using Zendesk and LiveChat. ⚙️ CRM & Project Tools: Skilled in maintaining records within HubSpot/Salesforce and tracking projects via Trello, Asana, and Google Workspace. I ensure high-quality work, 100% accuracy, and timely delivery. My goal is to handle the operational and AI-alignment "heavy lifting" so you can stay focused on your big-picture goals. 📈 Ready to streamline your business with a specialist who understands both data and AI? Click the "Message" or "Invite" button—I’d love to discuss how I can help you today! 🤝

Music producer, sound design, sound editor and mixing engineer since 2018. Editing, mixing, instrumentation/orchestration are my focus and I'm always keen on details and very meticulous with every sound and every song.

I am a marketing expert with a GTM track record in Japan and previous experience at Meta, Amazon, Speak, and DeNA. Reach out if you are looking for a strong local partner in Tokyo to launch and scale your brand! - 10+ years in B2C and B2B marketing, scaling & growing global brands including Meta, Amazon, DeNA, and Speak. - Currently scaling an OpenAI-backed company, Speak, from 0 to $XXM ARR in Japan. - Strategy supported by MMM, incrementality testing, LTV:CAC optimization. - Full-funnel experience including TVCM, offline, owned social, PR, performance media, influencer marketing, and CRM. - Fluent in Japanese, English, and Russian with extensive experience driving cross-cultural consensus.

I'm a tech enthusiast specializing in the intersection of AI/ML and quantitative finance. Whether you need advanced trading algorithms, risk assessment tools, or market forecasting models, I can deliver impactful solutions. 📊 Developing quantitative trading strategies and ML models for financial markets. 🧠 Expertise in algorithmic trading, derivatives pricing, and portfolio optimization. 🔬 Researching LLMs for financial text analysis and GANs for synthetic market data. 💻 Skilled in Python, C++, R, Julia with deep knowledge of PyTorch, TensorFlow, and QuantLib. 🔥 Passionate about bridging engineering disciplines with quantitative finance. Strong believer in clear communication and collaborative workflows to deliver efficient, scalable solutions.