I’m a data scientist with a PhD from Stanford and 20+ years of experience turning raw, messy data into answers people can actually use. Whether you need a one-time analysis, an ongoing reporting workflow, or a research question investigated rigorously, I’ll deliver clear results and explain what they mean in plain English. What I can help with: Exploratory data analysis: patterns, trends, outliers, and practical takeaways Statistical analysis and hypothesis testing: A/B tests, significance, correlations, experimental design Dashboards, reports, and data visualizations that make the story easy to see Forecasting and predictive modeling Marketing mix modeling, customer attribution, and marketing budget allocation Data cleaning, transformation, and workflow automation Tools: Python, R, SQL, Excel, Looker, Tableau, Power BI, matplotlib, and related analytics tools. Clients hire me when they need someone who can move quickly, think rigorously, and communicate clearly. I’ll help you get from messy data to a decision you can defend.

Ex-Google (till Sep 2025) AI & Data Science leader with an advanced degree in Data Science and 9.5+ years of global experience in driving AI/ML innovation, consulting, and execution across enterprise environments. Proven expertise in AI strategy, stakeholder engagement, and product innovation with deep experience in shaping AI initiatives for Fortune 500 businesses. Adept at leading cross-functional global teams, integrating AI solutions into business operations, and influencing executive decision-making. Seeking a leadership role to spearhead AI-driven business transformation. Core Competencies * AI Models, Agents, Systems * Data Science & Machine Learning * Computer Vision, NLP * AI & ML Strategy Development * AI-Powered Product & Business Analytics * Cross-Functional Leadership & AI Consulting * AI Implementation & Integration * AI Governance & Responsible AI Practices * Executive-Level Stakeholder Engagement

I specialize in growth marketing with a focus on paid media and user acquisition. With six years of experience, I have successfully developed and executed targeted strategies that drive customer engagement and maximize ROI. My most recent role as a Senior Growth Marketing Manager honed my ability to analyze market trends and optimize campaigns for swift results. I have a strong foundation in paid social media, leveraging data to enhance performance across various platforms. If you need a strategic marketer who can elevate your brand’s presence and engage your audience effectively, I’m here to help. Let’s connect and explore how I can contribute to your growth objectives.

Results-driven marketing executive with 15+ years of experience driving demand generation and performance marketing for high-growth FinTech and B2B SaaS companies. Combines strategic vision and team leadership with hands-on execution across all digital channels, including Google, Facebook/Meta, LinkedIn advertising, SEO, email marketing, and CRM automation. Proven track record of delivering high-impact results through data-driven optimization, including a 200% year-over-year increase in customer acquisition at a fintech lender and a 30% boost in marketing ROI at a global tech company. Thrives in fast-paced, high-growth environments and is passionate about leveraging analytics and creative strategy to continually optimize campaigns for maximum ROI and revenue growth. Key Highlights Demand Generation & Growth: Drove a 200% YoY increase in customer acquisition and significantly expanded sales pipelines through multi-channel demand generation strategies and full-funnel optimization. Paid Advertising & Media Buying: Expert in media buying and campaign optimization across Google Ads, Facebook/Meta, Instagram, and LinkedIn – consistently lowering customer acquisition costs and boosting ROI with targeted ad campaigns and A/B testing. CRM & Marketing Automation: Skilled at nurturing leads and increasing customer lifetime value (LTV) using CRM and marketing automation platforms (Salesforce, HubSpot, Marketo). Designs lifecycle email campaigns and personalized content strategies that improve conversion rates and boost customer retention. Analytics & Optimization: Highly data-driven, with deep expertise in marketing analytics and conversion rate optimization (CRO). Leverages tools like Google Analytics and advanced A/B testing frameworks to continuously improve campaign performance, often achieving 20%+ gains in conversion and efficiency. Leadership & Collaboration: Proven team leader who builds and mentors high-performance marketing teams. Excels at cross-functional collaboration, aligning marketing initiatives with sales, product, and compliance stakeholders to drive unified growth in fast-paced, regulated environments. Omnichannel Marketing Strategy: Proven ability to design and execute cohesive multi-channel campaigns (SEO, content marketing, social media, email, paid ads) that guide customers through every stage of the funnel. Ensures consistent messaging and maximizes ROI by optimizing each touchpoint from awareness to conversion. Skills Demand Generation, Performance Marketing, Digital Advertising, B2B Marketing, FinTech Marketing, SaaS Marketing, Growth Marketing, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Media Buying, Campaign Optimization, Marketing Analytics, Google Analytics, Conversion Rate Optimization (CRO), A/B Testing, CRM (Salesforce, HubSpot), Marketing Automation (Marketo, Pardot), Email Marketing, Lead Generation, Account-Based Marketing (ABM), SEO, SEM, PPC Campaigns, Social Media Advertising, Customer Acquisition, Customer Retention, Lead Nurturing, Content Marketing Strategy, Team Leadership, Budget Management, Data-Driven Strategy, Cross-Functional Collaboration, Programmatic Advertising.

Professional Summary * Senior Staff / Principal Track: 15+ years of software engineering experience, spanning technical leadership roles at Big Tech and zero-to-one startup execution. * Apple Technical Leadership: Progressed through the high-bar technical track as an IC4 Senior Staff Engineer driving architecture and design across cross-geographical teams. * Identity & Access Management (IAM): Core expertise in engineering highly secure, zero-trust enterprise identity platforms managing access for millions of internal and external users. * Production-Grade Generative AI: Proven track record of architecting and deploying autonomous Agentic workflows, custom vector indexing solutions, and robust RAG pipelines. * Resilient Infrastructure: Strong advocate for high-performance, low-latency distributed systems, cloud-native edge computing, and architectures that entirely

Constitute and bring into a timely existence your projects desires and requirements. All with imagination, efficiency, and passion. A European conceptual approach combined with extensive world travel comes through in the success of my achievements.

I am a Biomedical Engineer with experience in medical equipment, technical support, networking, and computer systems. I am also skilled in web research, data entry, Microsoft Excel, and administrative support. I am a reliable and detail-oriented freelancer who is committed to delivering accurate, high-quality work on time. I can assist clients with: • Data Entry and Data Collection • Web Research and Internet Research • Microsoft Excel and Spreadsheet Tasks • PDF to Word/Excel Conversion • Virtual Assistance • Technical Support and IT-Related Tasks • Arabic and English Communication I am ready to take on both short-term and long-term projects and always aim to provide excellent service and client satisfaction. Thank you for visiting my profile. I look forward to working with you.

Experienced Business Analyst possessing 9 years of total experience mixed into Analytics, Market Research, Survey Analytics and Performance Measurement garnished with Statistics. I have demonstrated skills in analyzing market trends to accurately develop future forecasts and interpret findings. I am well versed in performing analysis on SPSS and Excel using statistical methods such as Cluster Analysis, Factor Analysis and Regression. Besides, I am a multi-tasker who is known for striking the right balance when working across multiple projects, assignments and plans to ensure accuracy and on-time submission. My skill sets include • Strong interpersonal skills to coordinate with Managers, Stakeholders and Clients • Postgraduate specialized in Statistics with knowledge on Descriptive as well as Predictive analysis • Deftly examining, analyzing, visualizing and interpreting data for building insights • Excel, SPSS, R, SQL, Power BI and Tableau I possess excellent communication skills backed by immense workmanship, thereby contributing to achieve high-quality results.

A note on pricing: As I’m new to Upwork, my current rate is intentionally lower than my market rate to build platform credibility and long-term client relationships. This is a great opportunity to access senior-level expertise at a discounted rate. I’ll be increasing pricing as I establish reviews on the platform. I help businesses generate high-quality leads at a sustainable cost — not just drive traffic. I’m a performance marketing specialist with 10+ years’ experience managing multi-million-pound budgets across Paid Search, Paid Social, Display, Video, and Affiliate channels. My core expertise is in Google Ads and performance-led growth strategies. Currently working at a leading global media agency based in London, I’m taking on a small number of Upwork clients (around 5 hours/week) to build long-term partnerships and deliver measurable impact. Why work with me? - Deep Google Ads expertise – from account structure and keyword strategy to smart bidding and attribution - Lead generation specialist – I focus purely on driving qualified leads - Full-funnel thinking – aligning awareness with conversion and retention - Advanced measurement – conversion tracking, attribution modelling, and value-based optimisation - Commercial mindset – I optimise toward what actually matters: - Cost per acquisition (CPA) - Return on ad spend (ROAS) - Customer lifetime value (LTV) Experience includes: - Managing multi-million-pound campaigns across multiple industries (finance, education, auto, utilities) - Working across global network agencies, independent agencies, and high-growth startups - Building and scaling lead generation engines from the ground up - Fixing underperforming accounts and turning them into efficient acquisition channels How I can help: - Google Ads account audits & restructuring - Campaign setup & optimisation - Lead generation strategy - Conversion tracking & measurement setup - Scaling campaigns efficiently - Ongoing performance management If you're looking for someone who understands both the technical and commercial side of performance marketing — and cares about results — let’s talk.

I help growth-stage and mid-size companies get the kind of senior marketing strategy usually reserved for global brands and enterprise agency clients. I’ve spent 20+ years at WPP and Omnicom (two of the world’s largest marketing agency networks), leading strategy for some of the most recognized brands globally, including Uber, American Airlines, Dell, Indeed, Brand USA, P&G, GlaxoSmithKline, VMware, PepsiCo, Mercedes, Volkswagen, Warner Bros., Merck, Avis, and Vodafone. I now bring that same strategic discipline to companies at earlier, faster-moving stages of growth, where the right strategy at the right moment can prevent wasted spend, sharpen focus, and unlock the next stage of growth. I have led marketing strategy across technology, travel, CPG, beauty and skincare, automotive, entertainment, pharma, and telecom, with especially deep experience helping technology and travel brands clarify their positioning, improve marketing effectiveness, and identify new growth opportunities. What I do for clients: → Audit your brand, category, competitors, and growth opportunities → Clarify your positioning, messaging, and strategic direction → Identify which audiences, channels, and messages deserve your focus → Build marketing, media, and go-to-market strategies → Create clear marketing plans and roadmaps your team can actually execute → Define the right metrics so your marketing spend is tied to real business goals → Help you evaluate and adopt the right tools, technologies, and AI solutions before investing time or budget What this means in practice: I help companies stop guessing and make smarter marketing decisions. That means knowing where to focus, what to prioritize, what to stop doing, which channels are worth investing in, and how to measure whether marketing is actually working. I’ve helped brands double their return on ad spend, cut media costs by 30%, grow brand awareness by 21%, and get campaigns to market 30% faster. I now apply that same discipline to growth-stage companies, helping you focus on the right audiences, channels, messages, KPIs, and growth opportunities before spending more budget. This is the right fit if you are: → A founder or leadership team that knows marketing matters but is not sure where to focus → A growing company that needs a senior strategic partner, not just an executor → A brand that wants clarity on positioning, priorities, and what to do next → A team that wants to make smarter marketing decisions before investing more budget, tools, agencies, or resources → A company that has tried marketing activity but still does not have a clear growth system Working with me is different from hiring a specialist freelancer. I do not just look at one channel, one campaign, or one deliverable. I help you connect the dots across brand, audience, messaging, media, measurement, and growth; so your marketing decisions become clearer, smarter, and easier to act on. If that sounds like what you need, send me a message. I’d love to hear where you want to take your brand.