After two decades in corporate research, analysis, analytics, and presentations, I shifted to freelance work so I could bring my skills in Excel, data science, and presentation development to smaller businesses, nonprofits, and individuals doing work that matters. I’ve worked across business, education, and community organizing, and I know how to deliver results whether I’m optimizing a marketing model, building an executive dashboard, or cleaning up a spreadsheet nightmare. There are plenty of talented freelancers out there. What sets me apart is the combination of technical skill, high standards from working with demanding clients, and a deep commitment to making sure your data actually helps you move forward. I take pride in the clarity, speed, and reliability of my work because I know how costly it can be when something isn’t done right the first time.Some people speak code, some people speak data, some people speak business, and some people speak human. I speak all of their languages and am an expert translator between them all. When You Work With Me: I sign on as part of your team—fully invested in (y)our success. I take time to understand your business and goals, and tailor my approach accordingly. I focus on one project at a time, so you’ll have my full attention. I communicate clearly and consistently, with regular updates and opportunities for feedback. I often go beyond the original brief because I see something interesting in the data that could be useful to you—and if it is, I’ll share it. If you’re not sure whether your project is a fit, feel free to reach out. I’m always happy to talk through it. Services 📊 PowerPoint & Presentation Design The perfect presentation balances style and substance. I’ll help you build a slide deck that not only looks great but also tells your story clearly. If you’re presenting live, I can also create separate versions optimized for delivery vs. standalone reading—and coach you on how to present it like a pro. 📈 Excel & Spreadsheet Automation From spreadsheet creation and optimization to BI tools and beyond, I build Excel tools that are powerful, intuitive, and cleanly designed. I also bring macro/VBA, dynamic formulas, and dashboarding into play as needed—without making the file a black box. 📉 Data Visualization The best analysis is useless if no one understands it. I design clear, impactful visualizations that highlight what matters—no spaghetti graphs, no rainbow pie charts, just good design tailored to your audience. 🧠 Data Science & Analysis I specialize in making complex data feel approachable. Whether you're looking for basic insights or advanced modeling (regression, clustering, ensemble methods, machine learning), I can help you uncover patterns, tell a story, and make better decisions. 📝 Copy Editing Whether it’s an essay, a white paper, a grant proposal, or a research deck, I’ll help tighten your writing and make sure it’s polished, persuasive, and typo-free.

𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞! I’m Muhammad Younas, a seasoned professional specializing in Recruitment, Lead Generation, and high-quality Prospect Research. With years of hands-on experience and a strong track record of delivering results, I help businesses attract top talent and generate qualified leads that drive real growth. 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐃𝐨 𝐅𝐨𝐫 𝐘𝐨𝐮: 𝟏. B2B Lead Generation I develop strategic, data-driven lead generation systems that target key decision-makers. My approach ensures a consistent flow of highly qualified leads aligned with your business goals. 𝟐. LinkedIn Outreach Using LinkedIn’s powerful networking tools, I run effective outreach campaigns designed to spark meaningful conversations, build relationships, and open the door to new clients or candidates. 𝟑. Prospect List Building I create accurate, well-researched, and targeted prospect lists based on your exact market criteria — ensuring every contact is relevant and ready for engagement. 𝟒. Prospect Research My deep-dive research provides valuable insights about potential clients or candidates, helping you make informed decisions and craft more effective strategies. 𝟓. Recruitment From posting jobs to screening, interviewing, and negotiating offers — I manage the entire recruitment cycle with precision, ensuring a smooth and professional hiring process. 𝟔. IT Recruitment With strong expertise in tech hiring, I source and place top IT talent. I understand industry requirements, skills, and emerging roles, which helps match candidates with the right opportunities. 𝟕. Talent Sourcing My proactive sourcing approach ensures a steady pipeline of high-quality candidates — even before they’re actively on the market. 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞? ✔ Tailored Solutions Every business is different, so I create customized strategies that truly fit your needs. ✔ Attention to Detail Accuracy matters. Every lead, profile, and data point is thoroughly checked and verified. ✔ Results-Driven Approach I focus on delivering measurable growth — not just activity, but real outcomes that make a difference for your business. Let’s collaborate and take your recruitment and lead generation efforts to the next level. I’m here to support your goals with expertise, precision, and dedication. Best Regards, Muhammad Younas

I help e-commerce and digital brands improve marketing ROI, increase conversions, reduce churn, and scale profitably using Marketing Analytics, Machine Learning, Artificial Intelligence, predictive modeling, and causal inference. With 10+ years of experience in data science and analytics, I build data-driven systems that help businesses optimize ad spend, forecast demand, improve customer retention, and make better growth decisions using measurable data insights. I specialize in Marketing Mix Modeling (MMM), attribution analysis, forecasting, customer analytics, and growth-focused machine learning systems. Proven Impact * Reduced cart abandonment by 25% using predictive modeling and cohort analysis * Improved marketing efficiency and ROAS through Bayesian Marketing Mix Modeling (MMM) * Built AI-driven pricing systems that improved revenue performance and pricing strategy * Increased customer retention and lifetime value using segmentation and personalization models * Developed attribution and analytics systems for data-driven marketing optimization * Built forecasting systems for demand planning and operational decision-making What I Help Businesses Achieve Marketing Analytics & Growth Optimization * Marketing Mix Modeling (MMM) * Budget optimization and media allocation * Funnel analysis and conversion optimization * Customer journey and behavioral analytics * Multi-touch attribution and incrementality analysis * Customer Lifetime Value (LTV) and cohort analysis * Meta Ads and Google Ads performance diagnostics * A/B testing and experimentation * Real-time analytics dashboards and reporting systems Predictive Modeling & Data Science * Demand forecasting and inventory optimization * Churn prediction using survival analysis * Customer segmentation and personalization * Recommendation systems * Pricing optimization models * Fraud and anomaly detection * Predictive analytics for growth and operations Causal Inference & Advanced Analytics * Difference-in-Differences (DiD) * Bayesian Structural Time Series (BSTS) * Synthetic Control methods * Geo-level MMM and lift-test integration * Incrementality and elasticity analysis * Scenario planning and forecasting Selected Projects 🔹 Marketing Mix Modeling (MMM) System Built Bayesian MMM models using PyMC and NumPyro to measure channel effectiveness, optimize budget allocation, and improve ROAS across paid media channels. 🔹 E-commerce Churn Prediction System Developed survival analysis and cohort models using Shopify and GA4 data to identify churn risk, improve retention, and reduce cart abandonment by 25%. 🔹 AI Dynamic Pricing Engine Built a machine learning pricing system using demand forecasting and competitor analysis to optimize pricing strategy and maximize revenue performance. 🔹 Attribution & Growth Analytics Platform Designed analytics systems for Meta Ads and Google Ads performance analysis, attribution modeling, and customer acquisition optimization. Typical Projects I Handle * Marketing Mix Modeling (MMM) * Attribution modeling * Forecasting and demand planning * E-commerce analytics * Growth analytics * Customer segmentation * Churn prediction * Pricing optimization * Meta Ads & Google Ads analytics * Conversion and funnel optimization * Analytics dashboards and reporting systems Tech Stack Python, SQL, R, PyMC, NumPyro, Scikit-Learn, TensorFlow, Spark, BigQuery, Snowflake, Power BI, Tableau, Looker Studio, GA4, Meta Ads, Google Ads, Shopify, Klaviyo Why Clients Work With Me * Strong blend of data science, marketing analytics, and business strategy * Experience building scalable analytics and ML systems * Focus on measurable ROI, profitability, and growth impact * Ability to translate complex data into actionable business decisions * Deep expertise in MMM, attribution, and causal inference Let’s Work Together If you're looking to improve marketing ROI, optimize ad spend, forecast demand, reduce churn, or build advanced analytics systems that drive measurable business growth, I’d be happy to help.

I am a Staff Software Engineer with over 15 years of experience in building scalable distributed systems and cloud-native backend platforms across various industries including healthcare, fintech, travel, and gaming. I specialize in Java, Spring Boot, microservices, Kubernetes, and AWS. Recently focused on AI-powered applications, LLM integrations, RAG, and agentic AI systems. Proven track record of leading large-scale platform modernization, delivering highly available production systems, and driving technical excellence across global engineering teams. My proven track record includes leading large-scale platform modernization efforts and delivering production systems that prioritize high availability and performance. I have a strong ability to drive technical excellence within global engineering teams, ensuring projects not only meet but exceed expectations. If you are looking for a reliable partner to enhance your backend systems or to leverage cutting-edge technologies, let's connect and discuss how I can contribute to your success.

I help iOS & Android apps grow—from store discovery to in-app activation. My specialty is Paid Media for Mobile Apps powered by ASO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SEO so every dollar spent on Apple Search Ads, Google App Campaigns, Meta, TikTok, and YouTube compounds with organic discoverability. I also build social media systems for apps that convert attention into installs and engaged users. Core Skills (Mobile-App First) ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ ASO + ASA Synergy: Keyword research, metadata testing, creative sets, CPPs/CRPs, and ASA intent capture to lift CVR and cut CPI. ✔️ Search Engine Marketing for Apps: Google App Campaigns (Install/Action/Value), deep link routing, Firebase events, UAC creative feeds. ✔️ Paid Social for Apps: Meta, TikTok, Snapchat & YouTube—audience architecture, creative iteration, and SKAN-friendly optimization. ✔️ AEO & GEO: Structure content and store pages for answers and AI summaries (Perplexity, Gemini, ChatGPT, Bing Copilot), plus optimized snippets that feed generative overviews and app packs—bridging SEO with emerging AI-discovery. ✔️ SEO for App Brands: Site architecture, app landing pages, schema, web-to-app journeys, Smart Banners/Deferred Deep Links. ✔️ Measurement & Privacy: SKAdNetwork strategies (postback mapping, lockWindow), ATT prompts, MMP setup (AppsFlyer/Adjust/Branch), MMM basics. ✔️ Lifecycle & Monetization: Onboarding flows, push/in-app messaging hooks, event mapping for AEO/Value optimization, subscriptions & IAPs. ✔️ Social Media for Mobile Apps (Organic): Playbook for short-form video, UGC pipelines, community loops, and pre/post-launch calendars. Tools Expertise ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ Ad Platforms: Apple Search Ads, Google Ads (UAC), Meta, TikTok, Snapchat, YouTube. ✔️ MMPs & Analytics: AppsFlyer, Adjust, Branch, Firebase/GA4, Data Studio/Looker, Amplitude/Mixpanel. ✔️ ASO Suites: AppTweak, AppFollow, Sensor Tower, data.ai. ✔️ SEO/AEO/GEO: Google Search Console, Screaming Frog, schema.org, Surfer/Frase, programmatic snippets. ✔️ Creative Stack: Canva/Figma, Motion templates, UGC briefing frameworks, product shot automation. ✔️ Automation: Bulk sheets, API-based reporting, alerts, creative testing matrices. Key Achievements (Representative Outcomes) ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ Reduced CPI and lifted store CVR by pairing keyword-led ASA with metadata/creative tests in ASO. ✔️ Scaled Google App Campaigns from install to in-app action/value objectives using event prioritization and creative feed expansion. ✔️ Built AEO/GEO content hubs that earned “quick answers” and generative summaries, increasing non-branded app traffic and store visits. ✔️ Launched UGC + short-form video systems for apps, improving install-to-open rates and lowering first-purchase CAC. ✔️ Implemented SKAN-friendly campaign structures and MMP mappings to stabilize optimization under privacy constraints. Approach to Collaboration ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ ✔️ Discovery & Audit: ASO + paid + analytics baseline; surface constraints (tracking, creatives, SKAN setup). ✔️ North-Star Metrics: Agree on CPI, IPM, CVR, ROAS/Payback, or AEO/Value goals; define guardrails. ✔️ Plan & Sprint: Two-week sprints—ASO experiments, creative batch tests, bid/budget ladders, audience frameworks. ✔️ Measure & Learn: Weekly readouts with clear deltas, next hypotheses, and creative briefs; build a learnings log. ✔️ Scale & Compound: Shift budget to winners, broaden GEOs/placements, and reinforce with AEO/GEO/SEO & social proof. Vision for Growth ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ Discovery is converging: ad platforms + stores + search + AI answers. I design growth systems where Paid Media for Mobile Apps drives momentum while ASO, AEO, GEO, and SEO amplify it—and social media keeps the flywheel spinning with content that your users actually share. Let’s Talk & Collaborate ⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷⟷ Launching a new app and need an end-to-end growth plan? Struggling with SKAN measurement or creative fatigue? Want your app to surface in generative answers and AI overviews—not just traditional search? Send me a message with your app store links (iOS/Android), current KPIs (CPI, CVR, IPM, ROAS/Payback), markets, and monthly budget. I’ll outline a pragmatic, testable plan you can act on immediately.

𝐘𝐨𝐮𝐫 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐬𝐢𝐭𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐢𝐧 𝐥𝐞𝐚𝐝𝐬. 𝐈𝐟 𝐢𝐭'𝐬 𝐧𝐨𝐭, 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐮𝐬𝐮𝐚𝐥𝐥𝐲 𝐢𝐬𝐧'𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭. 𝐈𝐭'𝐬 𝐭𝐡𝐞 𝐛𝐮𝐢𝐥𝐝. I build WordPress websites and Elementor landing pages that are fast, clear, and designed to convert. Not pretty templates that look good and do nothing. Actual pages that turn visitors into paying clients. One e-commerce client came to me with a site that looked fine but had a high bounce rate and weak sales. We rebuilt their key landing pages from scratch, focusing on speed and user flow. Two months later, their conversion rate was up 180%. Their words: "You've transformed our online presence into a sales machine." 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? Most WordPress developers hand you a finished site and disappear. I don't work like that. Every site I build is optimized for three things: speed, user experience, and conversions. Because a website that doesn't grow your business is just an expensive brochure. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲 𝗶𝗻 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲: 1. High-converting landing pages built with Elementor, designed around one goal: getting visitors to take action. No clutter, no confusion, just a clear path to conversion. 2. Speed optimization that gets your site loading in under 2 seconds. Faster load time means lower bounce rate, better Google rankings, and more people actually seeing your offer. 3. Strategic WordPress development focused on what actually impacts your leads and sales, not just what looks good in a demo. 𝗪𝗛𝗔𝗧 𝗛𝗔𝗣𝗣𝗘𝗡𝗦 𝗡𝗘𝗫𝗧? Send me a link to your current WordPress site or landing page. I'll come back to you with a free audit, three specific things that are costing you conversions, and how to fix them. No pitch, no pressure. Just useful feedback you can act on, whether you hire me or not.

Took a DTC health brand from a $2.9M annual loss to beating a cash-positive plan in two years. When their dashboards said CAC had tripled to $900, I went into the raw data and proved the real number was $472, which saved the channel and the year. I'm a fractional CFO for DTC, subscription, and Amazon brands doing $3M–$25M. My edge: I don't sit on top of dashboards. I go into the raw data myself (Shopify exports, ad platforms, 3PL invoices, cohort tables) and find where your numbers have drifted from reality. Every brand has at least one number that's lying to it. Finding it is usually worth multiples of my fee. What I do: 1. Growth and marketing finance. Channel-level unit economics, blended LTV-to-CAC ceilings, marketing mix modeling, Amazon vs DTC spend allocation, retention cohorts. I sit between you and your media buyers and make sure every dollar can be defended on the P&L. 2. Subscription economics. Most subscription brands are SaaS businesses measured with e-commerce math. Rebuilding one brand's finances around cohorts, LTV payback, and retention is what turned that $2.9M loss around and cut blended CAC roughly 25%. 3. Ecom-native FP&A. 13-week cash forecasting tied to inventory cycles and ad spend, scenario modeling for launches and peak season, KPI dashboards your team will actually use, clean monthly close. 4. Investor readiness. Board materials, valuation analysis, deal structuring. I led due diligence at a UK investment agency that took equity on my recommendations: 22 calls, publicly scored, including the one I got wrong. I know what investors will dig into because I was the one digging. 5. AI-native by design. I build Claude-based agents for transaction categorization, anomaly flagging, and forecast updates. You get senior CFO judgment plus automation, at the cost of neither. Background: MBA from IESE Business School, engineering by training. 120+ early-stage companies on the fundraising side through TribeFirst due diligence and Bitcoin Startup Lab pitch coaching. I've run finance for brands selling on Amazon and own-channel DTC, so I understand the tradeoffs between the two. If your finance function can't give you a straight answer to "is this growth profitable and can we afford it," let's talk. 30 minutes, I'll look at your numbers and tell you where I'd start.

Hello there! I'm Hans, a seasoned professional with over a decade of experience in crafting exceptional branding, corporate identity, graphic design, advertising, and packaging solutions for individuals and companies alike. My expertise encompasses a wide array of skills, including strategic thinking and meticulous planning, coupled with art direction across various media platforms. Whether it's conceptualizing brand identities, developing comprehensive graphic design solutions, or crafting compelling advertising campaigns, I thrive on bringing creative visions to life. With a keen eye for detail and a passion for innovation, I specialize in creating impactful branding designs that resonate with target audiences and leave a lasting impression. My skill set also includes proficiency in illustration and photography, allowing me to add a unique visual flair to my projects. I am dedicated to delivering high-quality results that exceed expectations, and I take pride in my ability to collaborate closely with clients to understand their needs and objectives. By combining creativity with strategic thinking, I strive to produce designs that not only look great but also effectively communicate the essence of the brand. If you're looking for a versatile and experienced professional who can elevate your branding and design efforts to new heights, I'm here to help. Let's collaborate to turn your ideas into impactful visual solutions that leave a lasting impression.

Professional Stats: Expert Vetted Top 1% Global Talent in Millions of Freelancers; +300% Avg ROI achieved in less than 6 months (all projects); +$50M Marketing budget managed in Paid Media alone; +$500M in Revenue across projects; +$100M in Crypto Projects liquidity generated; +200 Global Projects in the past 9 years; Worked with Clients from +40 different countries; Experience in +20 different industries; 3 Working Languages (English, Portuguese, Spanish). Hey there, here is what I actually do, end-to-end for your business/brand: ------------------------------------------------ 1. Full-Funnel Paid Media Across Every Channel That Matters Meta Ads — Advantage+ Shopping Campaigns (ASC), Catalog Sales, Advantage+ Audience, manual campaign architecture when ASC isn't the right call Google Ads — Search, Shopping, Performance Max (PMax), YouTube, Demand Gen — including PMax asset group structuring and search term sculpting TikTok Ads — Smart+, Spark Ads, creative-led testing frameworks LinkedIn Ads — ABM, lead gen forms, conversation ads (for SaaS clients) AppLovin, Reddit, Pinterest, Snapchat — where the unit economics support them CTV / Programmatic / Retail Media — DV360, The Trade Desk, Amazon Ads, Walmart Connect when the brand is ready for it I don't push channels for the sake of channels. I run the channels that produce incremental, profitable revenue for your specific business — and I prove it with data. ------------------------------------------------ 2. Measurement Frameworks That Actually Tell You What's Working - This is what separates senior operators from button-pushers. I build measurement systems on the trifecta: MMM (Media Mix Modeling) for strategic budget allocation across channels MTA (Multi-Touch Attribution) for daily tactical decisions Incrementality testing (geo-lift, holdouts, time-based experiments) as ground truth Platforms I operate in: Triple Whale, Northbeam, Hyros, Rockerbox, Polar Analytics, GA4, Looker Studio, Mixpanel, Amplitude. Server-side tracking via Meta CAPI, TikTok Events API, Google Enhanced Conversions — because client-side pixel data alone hasn't been reliable since iOS 14. ------------------------------------------------ 3. Creative Strategy + AI-Augmented Production - Creative is now the single biggest performance lever on Meta and TikTok — bigger than targeting, bigger than bid strategy. I run a structured creative testing system: Hook testing, angle testing, format testing on a defined weekly cadence Reading creative data (hook rate, hold rate, thumbstop, CPM-by-creative, fatigue curves) and translating it into briefs Direct-response copywriting with proven hook frameworks UGC strategy — sourcing, briefing, repurposing organic into paid AI-augmented production stack: HeyGen, Arcads, Creatify, Captions, ElevenLabs, Runway, Kling — which lets me ship 3–5x more creative variants per month than a traditional production workflow at the same budget The hybrid 70/30 framework (AI for high-volume testing, human creators for proven hero concepts) is how I keep creative volume high without the cost spiraling. ------------------------------------------------ 4. Financial Modeling & Forecasting Spend → revenue → margin forecasts tied to your actual P&L CAC and payback modeling by channel and by cohort LTV modeling and LTV:CAC ratio targets Blended CAC vs. platform-attributed CAC reconciliation (the gap is usually where the truth lives) Marginal return analysis for budget reallocation ------------------------------------------------ 5. Technical & Analytics Setup GA4 configuration, custom events, conversion modeling GTM (Google Tag Manager) — full implementation and debugging Server-side tracking — CAPI, Stape, server containers Looker Studio / Looker / Mode / Tableau dashboarding CDPs — Segment, Rudderstack for SaaS and subscription DTC Lifecycle stack integration — Klaviyo, Attentive, Postscript (DTC), HubSpot, Customer io (SaaS) Catalog and feed management — Meta Commerce Manager, Google Merchant Center How I work: - Budget scale: comfortable managing $50k–$250k+/month per brand across paid channels - Reporting: weekly performance reviews tied to business outcomes (CAC, payback, contribution margin), not vanity metrics - Cadence: structured creative testing weekly, full optimization daily, strategic reviews monthly - Communication: Slack, Loom, scheduled calls — whatever your team runs on - Decision-making: I default to structured testing over intuition. If I can't prove a channel is incremental, I won't ask you to keep funding it Additional experiences: -English to Portuguese Translation and vice-versa, IELTS Certified, Native Portuguese. -Spanish to Portuguese Translation and vice-versa. -Google Certified (Analytics, Adwords Search, Video, and Shopping) - Hubspot & Act-on Certified - Scrum Agile Fundamentals Certified

I’m a beginner UI/UX designer and web creator, focused on simple, user-friendly websites. I work with website structure, basic interactivity, and clean design. Skills: • UI/UX basics (wireframes, simple prototypes) • HTML & CSS • JavaScript (basic interactivity) • PHP (basic server-side functionality) I’m motivated to learn, open to feedback, and value clear communication throughout the project.