UX Researcher | User Interviews • Survey Design • Usability Testing • Qualitative Research I'm an experienced mixed-methods researcher with 7+ years of experience uncovering actionable insights through user interviews, focus groups, surveys, and usability testing. I help product teams and individuals understand real user behavior, validate ideas, and improve experiences with a deep focus on North American audiences. I offer end-to-end UX research support, from scoping and recruiting through fieldwork, synthesis, and final reporting. Whether you need rapid insights or a deep dive, I bring clarity to the product development process with a research strategy tailored to your goals. 🔧 What I Do Best: User Interviews & Focus Groups – Moderated sessions that uncover emotional drivers, pain points, and unmet needs Usability Testing – Task-based testing for prototypes, websites, and mobile apps Survey Design & Analysis – Smart, bias-aware questions + distribution + data interpretation UX Audits – Heuristic and competitive evaluations to spot friction and recommend improvements Product & Market Research – Identify opportunities, validate concepts, and map the competitive landscape North American Insight – Deep knowledge of U.S. and Canadian user mindsets, behaviors, and expectations ✅ Tools I Use: Zoom, Dovetail, Optimal Workshop, Figma, Lookback, Typeform, Google Forms, Airtable, Miro, and more. Clients appreciate my ability to work independently, meet deadlines, and turn complex findings into clear next steps. Let’s connect if you're looking for strategic, high-impact research that drives smarter product decisions!

I advise early-stage, seed, and pre-seed startups with market research, product development, and investment materials. I also work directly with investors and VCs, providing them with due diligence, market research, data analysts services. I know what investors look for in startups. More importantly, I know what will disqualify a candidate from being considered. I will help you validate your market fit by targeting the right people, understanding your competition, refining your business model and strategy, and positioning your business so that it is attractive to both customers and investors. I specialize in: • Market Research & Data Analysis • Market Sizing & Segmentation • Customer Discovery & User Research • Startup Evaluation & Business Models • Competitive Analysis & Technology Review • Unique Value Proposition & Competitive Advantage • Product Validation & Product-Market-Fit • Rapid Prototyping & Minimum Viable Product (MVP) • User Acquisition, Conversion, & Retention • Pitching and Pitch Decks, & Approaching Investors I work with startups, established businesses, and investors who wish to know more about a particular industry, market, product, niche, or customer group. My market research has helped clients to secure funding, target new markets, launch products, anticipate trends, develop features, mitigate financial risks, create marketing campaigns, increase customer lifetime value (CLTV), decrease customer acquisition costs (CAC), improve margins, form strategic partnerships, make smart hiring decisions, streamline operations, and execute on their long-term vision. CLIENT SERVICES & DELIVERABLES INCLUDE: Market Research Studies and Reports • Market Research Studies: Longitudinal Studies, Controlled Studies, Study Design • User Research Studies: Interviews, Focus Groups, Surveys, Polls, Customer Feedback • Reports: Complete Market Research/Industry Reports, Whitepapers, Literature Reviews Business Research, Reports, and Presentation Materials • Competitive Analyses: SWOT, PESTLE, Levels of Competition, Features Matrix, Pricing Strategy • Business Memos: Executive Summaries, Product Briefs, Case Studies, Financial Performance • Investment Memos: UVP, Technology Review, Organizational Charts, Forecasts, Valuations • Data Analysis: Spreadsheets, Sales Calculators and Forecasting, Sales and Market Performance • Data Visualizations: Interactive Dashboards, Custom Infographics, Graphs, Charts, Tables, Maps • Presentations: Pitch Decks, Investor Presentations, Product Demos/Brochures, One-Pagers New Product Development and Product Management: • Product Design: Mockups, Wireframes, Prototypes, Design Criteria, Decision Matrices • UX/UI: UX Audits, A/B Testing, Customer Personas, User Stories • Product Development: Bill of Materials, Financial Projections, Supplier CRM, Procurement • Product Management: Product Roadmaps, Gantt Charts, Stakeholder Mapping, Product Proposals Business Programs for Incubators, Accelerators, and Universities • Program Evaluations: Performance Review, Problem Areas, Recommended Interventions • Business Course Creation: Course Curriculum, Schedule, Course Materials and Assignments • Course Management: Recruitment, Instruction, Ongoing Communications, Feedback, Evaluations

I help businesses build high-performing websites in Framer that drive growth, build trust, and convert visitors into customers. With 8+ years of experience in UX/UI design and web development, I specialize in turning early-stage ideas into scalable, conversion-focused websites. From positioning and messaging to design and development, I create digital experiences that clearly communicate your value and support your go-to-market strategy. I actively use AI tools in my workflow to move faster, explore more design directions, and optimize performance, but every key decision, from UX to visual direction and strategy, is made by me. I closely collaborate with marketing and SEO/GEO teams, which allows me to deliver websites that are not only visually strong but also optimized for traffic, conversions, and long-term scalability. Framer enables rapid iteration without compromising quality. I’ve helped businesses launch and grow by integrating tools like HubSpot, Stripe, Calendly, Airtable, Google Analytics, Google Tag Manager, Zapier, and more, turning websites into core business assets, not just static pages. Industries I’ve worked with: • AI products • NFT & Crypto • SaaS startups • Marketing agencies • And more If your product needs a website that drives real results, not just looks good - I’m here to help.

🏆 2x Apple Design Awards | 💻 Product, Design, & Engineering Leadership | 🚀 Onshore Team Based in North America | 🌍 Trusted by Multi-Billion Dollar Startups I’m Griff 👋 a designer, product strategist, and founder of Kelektiv, a small but mighty partnership of onshore experts in UX/UI, brand design, and engineering. We help founders and product leaders move faster with world-class execution across product, design, and engineering without the friction of hiring multiple teams or managing overseas contractors. With 30+ years of combined experience at top Silicon Valley startups, our team has shipped everything from beautiful, high-converting mobile apps to full-stack platforms powering multi-million-dollar businesses. 🧠 What We Do We partner with founders, heads of product, and fast-moving teams to design and build exceptional digital products: Product & Design - UX/UI design for mobile apps & web platforms - Brand identity systems & visual design - Prototyping, user testing, and product strategy Engineering - React & React Native app development - Full-stack web builds (Next.js, Typescript, Node) - Scalable architecture & database design (PostgreSQL, Firebase, Neon) - Authentication & APIs (Clerk, Supabase, REST, GraphQL) ⚡ Why Founders Trust Us - Top 1% Expert on Upwork - Onshore team (USA + Canada) - no timezone or communication lag - 16+ years in design + full-stack engineering expertise - Trusted by global brands like: ✅ Airbnb ✅ Red Bull ✅ Google ✅ Uber ✅ Thumbtack ✅ IBM ✅ Coca-Cola - Built dozens of MVPs, v1s, and scalable products for early-stage startups and enterprise teams We work quickly, communicate clearly, and deliver results that make teams feel like they have a secret weapon. Whether you’re starting from an idea or scaling an existing product, we can lead from zero to launch or plug in wherever you need help most. Let’s talk about how we can help you design and build something great. 📅 Send us a message to get started - let’s move fast and ship smart. keywords: user experience, user interface, ux, ui, ux/ui, product design, mobile app design, web design, branding, wireframes, prototyping, design systems, interaction design, branding & visual identity, design review, mvp development, frontend, backend, full-stack development, api integrations, scalable architecture, product development, UX, UI, UX/UI, React Native, Next.js, Typescript, design-to-code, agile development, onshore engineering, saas platforms, e-commerce solutions, startup MVP, digital platforms, custom cms

I help startups and enterprises release bug-free, high-quality software. ✅ Mobile App Testing (iOS & Android) ✅ Web & SaaS Application Testing ✅ UI/UX, Cross-Browser & Cross-Device Testing ✅ BI, Database & SQL Validation Clear bug reports. Fast communication. Reliable results. Let’s make your product flawless.

I am an experienced QA Engineer with 8+ years of expertise, having worked with top-tier clients such as Credit Suisse, Kohl's, Walmart, Tommy Hilfiger, Ray-Ban, Pizza Hut, and others. My focus is on Functional QA and User Testing, ensuring that every project I undertake meets business and technical expectations. Experience & Projects Notable Clients: Credit Suisse: Functional QA and UAT for critical banking applications. Kohl's: Ensured seamless user experience in retail systems. Walmart: Regression testing for e-commerce platforms. Tommy Hilfiger & Ray-Ban: Cross-browser testing for web stores. Pizza Hut: QA for customer-facing mobile apps. and many top e-commerce websites has been tested from Europe and USA. Devices I Work With iPhones: iPhone 16, iPhone 15 Pro Max, iPhone 14, iPhone 12 Pro Max, iPhone XR. Apple Devices: iPad, Mac. Android Devices: Samsung, Moto, Redmi, Realme, OnePlus. Other: Android Tablets, Windows systems. My role extends beyond testing; I am actively involved in the entire project lifecycle, including: Gathering and understanding requirements. Collaborating with developers. Testing implementations. Ensuring the final product aligns with business goals. Expertise & Skills Testing Areas: Functional Testing. Regression Testing. Cross-Browser Testing. GUI, SIT, UAT Testing. Black Box and Grey Box Testing. Front-End Testing. Platforms: iOS App Testing. Android App Testing. Web App Testing. Additional Skills: Business QA/BA. Reporting and Documentation. Why Choose Me? I bring a combination of experience, technical expertise, and business acumen to deliver high-quality, optimized applications across platforms. Let’s connect to discuss how I can contribute to your next project!

📸Snapshot: Navigating overwhelming amounts of data can be challenging: That’s where I come in. With over a decade of experience in healthcare and academia, and a specialization in implementation science, I convert complex data into strategic insights using evidence-based methods. I customize my research approach to your unique needs, interpreting findings to develop actionable plans that set your business apart. Let's bridge the gap between research and real-world decisions, fueling your organization's growth and innovation. More About My Expertise: 📲 In an era where every click generates data, understanding what matters is key. Leveraging research effectively can be challenging, and data overload can hinder your planning. You want your data to work for you, not against you. I'm here to help you turn data into actionable business strategies. 💡If this resonates, let’s discover how to make data your most powerful asset. With a decade of experience in healthcare research and a background in Psychology and Sociology, I use evidence-based strategies to tackle business challenges. 📈 I specialize in turning research insights into practical solutions. This expertise supports businesses in understanding customer needs and standing out from competitors. By working closely with you, I can tailor my research approach to address specific challenges, provide actionable recommendations, and help bridge the gap between market research findings and strategic business decisions. My experience ensures that businesses effectively leverage research insights to drive growth and innovation. Services for Making Every Click Count: Business Consulting: Providing industry insights and aligning objectives with strategies 🔹Change Management and Process Improvement 🔹Data-Driven Decision Making 🔹Performance Metrics 🔹Marketing Strategy Quantitative Research: Collecting and analyzing numerical data to determine "what" 🔹Survey and Questionnaire Design 🔹Data Extraction and Analysis 🔹Descriptive Statistics 🔹Data Mining and Processing Qualitative Research: Discovering "why" through direct human experiences 🔹In-Depth Interviews 🔹Content and Thematic Analysis 🔹Focus Groups Moderation 🔹Customer Journey Mapping Market Research: Gathering and analyzing consumer needs and industry trends 🔹Lead Generation and Customer Segmentation 🔹SWOT and PESTEL Analysis 🔹Competitive and Company Analysis 🔹Branding and Copywriting What Past Clients Say: ✅ Outstanding Work and Repeated Contracts 🗨️"Caitlin did an outstanding job on this contract. We subsequently hired her for two more contracts, which is the highest praise one can give! We've had good luck with lots of Upworkers, but Caitlin is one of the top two or three we've encountered in over a decade." 🗨️"Caitlin over delivers, responds to all questions and is very thorough in her research. As we are still ascertaining market fit, the findings have been incredible at steering our direction and defining our USP. I have recommended Caitlin to several other business owners and will continue to do so. I will also be hiring again." ✅ Positive Attitude and Effective Collaboration 🗨️"Caitlin's positive attitude and willingness to collaborate made our projects not only productive but also enjoyable. She was always open to feedback and actively contributed to brainstorming sessions, driving the projects forward with enthusiasm." 🗨️"Incredible experience working with Caitlin! She was responsive and always put in the extra effort to take my project to the next level. Looking forward to working with her again soon." ✅ Exceeded Expectations 🗨️"She succeeded beyond my wildest expectations. I would hire Caitlin at any of my companies. She is a hard worker, very intelligent, and a great communicator." 🗨️"Caitlin provided us with insightful and detailed analyses that greatly enhanced our understanding of the subject matter. She was exceptionally responsive, demonstrating a quick turnaround on all our requests; consistently showcased a deep knowledge of her field, delivering high-quality work that met and exceeded our expectations. We are highly satisfied and would gladly work with Caitlin again." 📆 Ready to unlock the full potential of every click? Start your journey by sending me a message to schedule a free 20-minute Discovery Call. Let’s harness the power of evidence-based insights to drive your organization forward and achieve measurable, meaningful results.

🌟 With over 4+ years of experience in Functional, Usability, UI, Compatibility, Cross-Browser, Exploratory, Regression, API, and Database Testing of applications. 🔄 Experienced in SDLC, STLC, and SCRUM Teams, conducting testing concurrently with development. 🤝 I collaborate with Dev teams to ensure applications meet company standards, incorporating customer feedback for improved usability. 📱💻 Devices available for Testing: - iPhones: iPhone 16, 15 Pro max, 14, 13, 13 Pro Max, 12 mini, 11, XS, 8, 7, 6, 6+, iPad Air - Android: Google Pixel 5, 3a, Google Pixel 8, Samsung Galaxy A71, Samsung Galaxy A35, Samsung Galaxy S20+, OnePlus 7, 2T, Motorola g32 (versions 10 to 14) - Smart TVs: Motorola 32'' and Haier 32'' Android Smart TVs, Samsung Crystal 4K Smart TV (55 inch) - Laptops/Desktops: Asus VivoBook 14, MacBook M2, HP 15" Windows, Desktops - Additional devices can be added if needed. 🛠️ Proficient in Project Management, Defect Tracking, and Application Testing tools: - Test Management: ClickUp, qTest, BugHerd, Basecamp, Monday, Zephyr, GitHub, GitLab, Trello, JIRA - API Testing: Postman, Swagger, SoapUI - Mobile Testing: Appium, Browser Stack, SauceLabs 🔍 Flexible approach: - Can work without clear requirements or finalized specifications - Accommodates budget constraints - Capable of creating test cases from scratch 🛠️ Experienced in Troubleshooting, Technical Support (24*7), and Customer Issue Handling. 📄 Offers detailed Test Plans, Test Cases, and Technical Documentation. ✅ Dedicated to ensuring client satisfaction through rigorous defect verification and resolution. 🌟 Committed to delivering on promises and enhancing business success through effective testing and suggestions. If you seek these skills and qualities, your search ends here! Let's discuss how we can collaborate. Cheers!

8+ years of QA experience across Web, Mobile, SaaS, Fintech, E-commerce, and AI applications. Worked on Playwright Automation and CI/CD-integrated regression testing for Chick-fil-A, improving test coverage and release confidence through automated test suites and structured regression processes. Tested Shopify stores including Freshland, Dream Controller, and Dyeport, with a strong focus on checkout flows, payment gateways, order management, and customer journeys. Experience also includes mobile applications such as Etnowe and Simba, and AI products like MyMood AI, covering usability, response accuracy, end-to-end workflows, and real-world user scenarios. Hands-on experience with: • Manual Testing • Automation Testing (Playwright) • End-to-End (E2E) Testing • Regression & Functional Testing • API Testing (Postman, Swagger) • Web & Mobile Application Testing • Cross-Browser & Cross-Device Testing • Payment & Checkout Flow Testing • AI Application & Chatbot Testing • Test Case Design & Exploratory Testing • Defect Tracking & User Acceptance Testing (UAT) • CI/CD Pipelines & Automated Regression Testing Worked on applications where production defects, payment failures, API issues, and missed edge cases had a direct impact on users and business operations. The focus has always been on improving test coverage, reducing release risks, and delivering stable releases across Web and Mobile platforms. If you're looking for a QA Engineer who can handle both manual and automation testing, improve product stability, and reduce production bugs before release, feel free to reach out. I'm available to discuss your project and get started.

Greetings!☀️ 🔥 True expert in QA. 🎯 8+ years of experience, manual, automating, and refining software end-to-end. 🚀 I help startups and established teams release with confidence by ensuring quality at every stage from the initial idea to production launch. 👩‍💻 On a mission to make software products bug-free and simplify developers’ lives by helping them clearly reproduce and resolve issues. I'm an experienced QA Lead with over 8 years of testing web and mobile applications across industries such as Fintech, Healthcare, Logistics, Media, and Public Services. I specialize in manual and automation testing, performance testing, API testing, and setting up robust QA processes from scratch. I’ve successfully led QA teams, developed high-level test documentation, and ensured that software meets the highest quality standards — all while aligning with fast-paced development cycles and product goals. What I Do: 🔹 Testing Types Covered: • Functional, Regression, System, Smoke, Exploratory sessions • API Testing (Postman, Swagger) • Performance & Load Testing (JMeter) • Cross-browser & Cross-platform Testing • Black Box and BDD Testing • Mobile Testing (iOS & Android – real devices & emulators) 🔹 Deliverables I Provide: • Test Plans & Test Strategies • Test Cases & Checklists • Bug Reports with Severity/Priority • Release Sign-off Reports • Test Summary Reports • Risk Assessment & QA Process Improvements 🛠 Tools & Technologies I Use: • Test Management: Jira, Zephyr, TestRail, Xray, Asana, Trello, Zendesk • Bug Tracking & Reporting: Jira, ClickUp • API Testing: Postman, Swagger • Performance Testing: JMeter • Cloud & Device Testing: BrowserStack, AWS, Azure • Databases: SQL, MySQL, PostgreSQL • Collaboration: Confluence, Slack, Notion, Google Workspace, Teams I focus on delivering reliable, high-quality software quickly and with strong attention to detail. I take a structured approach to QA, helping catch issues early and keeping clients informed throughout the process. 📩 Let’s Connect: If you’re looking for a QA engineer with strong experience in manual and automated testing, I’m ready to help ensure high software quality and a great user experience in your next project.