Senior SEO and AI visibility strategist. Twenty years in the discipline, over three million dollars earned on Upwork, more than eleven hundred projects completed, and Expert Vetted at the top tier of the platform. You can see the full operation at PFP Marketing. I am also the founder of Popular Wines. My work is productized and built to ship. The core engagement is a one-time SEO and AI Visibility Roadmap: the complete, execution-ready plan for your site, delivered through Upwork. You tell me what your business is and where you want it to go. I diagnose, build the strategy, and hand you a plan your team or developer can execute directly. No interpretation required, no figure-it-out moments, no scope creep. What the Roadmap includes: The high-intent keywords and pages worth ranking for On-page rewrites: titles, meta descriptions, headers Topical cluster and pillar structure that builds real authority, including rewrites and blogs A complete internal linking plan Schema and llms.txt set up for AI search CTA and value-proposition rewrites for conversion Your AI visibility priorities across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Claude A clear order of operations so you know exactly what to do first It is $500, delivered within a few business days, and you own it outright. Most operators start here. From there, many clients move into a full execution retainer where I run the strategy for you month over month: on-page, content, technical, internal linking, schema, and AI visibility built as an ongoing asset. Retainers are scoped to your business and priced to match. I also build WordPress websites where the content, SEO architecture, and AI visibility are part of the build, not left for someone else to sort out after launch. That means written copy for every core page and service area page, URL and page structure built for search, internal linking mapped before anything goes live, schema and llms.txt implemented from the start, and the site positioned to show up in Google AI Overviews, ChatGPT, Perplexity, and Gemini on day one. I also build interactive tools into sites, including calculators, quizzes, and widgets, that work as lead magnets and anchor the content clusters that build authority over time. Most web designers hand you a site and then you hire an SEO person to fix it. I do both in the same engagement, so nothing gets lost in translation. I work across local business, ecommerce, B2B SaaS, enterprise, and the new AI-driven discovery surface. Most clients come to me because their current SEO is producing motion but not real results, or because they know AI visibility is becoming material to their business and they want it set up correctly the first time. Who this is for: founders, operators, marketing leaders, and agencies who want a senior strategist running the technical and content direction, whether they execute in-house from the Roadmap or have me run it for them. People who think long term and want their search and AI presence built like an asset. Who this is not for: if you want the cheapest option in the search results or a quick-fix mindset, I am not the right fit. There are great execution-focused freelancers on Upwork for one-off tasks. I build search and AI visibility as a long-term asset. If a quick 15-minute call helps you decide, I am glad to walk you through the plan, though many clients simply move forward in messages. Send me your site and a short description of where you are and the outcome you want. I respond directly through Upwork messaging. Matt

Operations & Systems Specialist who supports marketing I help businesses streamline their operations, improve workflows, and generate high-quality leads that drive real growth. With experience in business process analysis, operations management, and B2B lead generation, I work with startups and growing teams to turn inefficient systems into organized, scalable workflows. Here’s how I can support your business: ✔ Process mapping & workflow creation (from scratch or optimization) ✔ Operations management & project coordination (Agile/Scrum) ✔ CRM setup and customization (Asana, Monday. com, ClickUp, Notion) ✔ Workflow automation & system integration (Zapier, Apollo, etc.) ✔ Marketing Operations Management ✔ Social Media Management, Content scheduling I don’t just complete tasks—I help identify bottlenecks, improve systems, and create processes that save time and increase efficiency. Tools & Platforms: Asana | Monday. com | ClickUp | Notion | Zapier | Apollo | Sales Navigator Power BI | Google Data Studio | Excel | Miro | Lucidchart I don’t just complete tasks — I improve how your business runs. 📩 Let’s build systems that save you time and grow your business.

I help founders, investors, and corporate teams make faster, better capital and strategy decisions through institutional-grade financial modeling, valuation, and strategic analysis. As a former Big 4 consultant at Deloitte and PwC, with an MBA and an Engineering degree, I bring a rare combination of finance, strategy, and technical rigor. I have supported engagements that helped clients raise over $500M in capital, delivering models and analyses used in real investment and board-level decisions. 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 Financial Modeling & Forecasting Integrated 3-statement models, budgeting, long-term planning, scenario and sensitivity analysis. Valuation & Transaction Analysis DCF, comparable companies, precedent transactions, LBO modeling, M&A support, and due diligence. Financial Planning & Performance FP&A, cash flow planning, performance tracking, and investor reporting. Fundraising & Investor Materials Pitch decks, investment memorandums, and financial narratives for capital raising. Strategy & Business Analysis Market research, business planning, competitive benchmarking, and growth strategy. Sector-Specific Modeling SaaS metrics (CAC, LTV, churn), energy and infrastructure, real estate models, and project finance. 𝗧𝘆𝗽𝗶𝗰𝗮𝗹 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 Fundraising preparation, investor reporting, acquisition analysis, budgeting and long-term planning, business case development, and turnaround or restructuring situations. I design every deliverable for decision-making clarity, with clean, audit-ready models, transparent assumptions, and built-in flexibility for scenario and sensitivity analysis. My work is structured to be used directly by founders, investors, and senior management. Experience spans AI and SaaS, energy and infrastructure, real estate, fintech, manufacturing, retail, public markets, and Web3. Tools and technical stack include advanced Microsoft Excel, VBA automation, financial forecasting systems, and cap table modeling. Top Rated and Expert-Vetted on Upwork, with consistent client feedback highlighting analytical depth, speed, and reliability. 𝗖𝗹𝗶𝗲𝗻𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 🗨️ “Exceptional as always, this is my 5th or 6th project with Gabriel and each one has been a smooth and efficient process with no delays. Have already engaged with him for another contract.” 𝗟𝘂𝗸𝗲 𝗗𝗲𝗮𝘀𝘆 🗨️ “Gabriel is extremely professional and completed the financial model on time. In addition to producing an excellent finished product he gives great advice, implementing things that we didn't think of.” 𝗔𝗻𝗱𝘆 𝗔𝗷𝗮𝘆𝗶 🗨️ “I can't wait to work with him again! He's a highly skilled and multi-faceted collaborator who's determined to help you cross the finish line.” 𝗗𝗶𝘅𝗶𝗲 𝗛𝗶𝗰𝗸𝗺𝗮𝗻

I am your quintessential Integrator and Driver—your company's backbone and forward force. As an Integrator, I excel in creating harmony within the leadership team, ensuring that vision aligns with execution. I am the linchpin that holds the fabric of the organization together, responsible for operationalizing the business plan and delivering on the P&L. My role is pivotal in fostering clarity, ensuring effective communication, and maintaining organizational consistency. Leveraging logic and a results-driven approach, I adeptly navigate the myriad ideas of visionaries, translating them into actionable plans that resonate with the detail-oriented minds of technicians. My unique ability lies in bridging the gap between grand visions and the granular details necessary for their realization, making me an indispensable asset in translating ideas into tangible outcomes. As a Driver, my approach is action-oriented and task-focused. I thrive in environments that demand direct communication, confront challenges head-on, and prioritize urgent, adaptive planning. My learning style is active, favoring a holistic understanding that keeps the bigger picture in focus. I am motivated by practical applications of knowledge, with a penchant for inventive and pragmatic solutions. My adventurous spirit draws me to roles that not only challenge but also leverage my assertive and risk-taking traits. I excel in competitive settings, especially those that call for leadership, persuasion, and the management of ideas and people. My ideal workplace is structured and organized, clear in its authority lines and goals, with a definitive focus on results. I value positions that allow me to influence and drive towards organizational success, appreciating roles that grant me the opportunity to debate, manage, and present. My decision-making is guided by rational thinking and a reliance on facts, preferring objective analysis over subjective judgment. This analytical prowess enables me to evaluate strategies logically, choosing the most effective path with decisiveness and composure. In summary, I am a dynamic leader—straightforward, self-reliant, and focused on practical achievements. My leadership style is geared towards influencing and managing teams towards achieving organizational objectives. I thrive on challenges that offer status, authority, and the opportunity to lead with innovation. My ideal work environment is one where competition is healthy, success is measured by performance, and contributions are recognized and rewarded.

I help STR operators unlock predictable revenue growth and operational stability—without adding complexity or extra workload. If you’re tired of guessing pricing, juggling OTAs, and leaving money on the table, I’ll take full ownership of your revenue strategy so you can focus on operations and guest experience. What I Guarantee: ✅ Time Back: Clients save 28+ hours/week—I handle pricing, forecasting, and distribution end-to-end. ✅ Scalable Systems: Proven strategies for 2,000+ optimized listings using PriceLabs, Guesty, and advanced OTA tactics. ✅ Predictable Growth: +26% YoY portfolio growth; key partners consistently hitting +31.5% over the last two quarters. Portfolio Impact: Global Reach, Proven Results 🌎 USA: 300+ listings across Virginia, Las Vegas, Illinois, Boston & Chicago 🍁 Canada: 100+ listings in Quebec & Montreal 🇪🇺 Europe: • 700+ Homes – Vienna • 300+ Homes – Malta • Italy – 25+ | Portugal – 25+ 🏜 Middle East: • 1,000+ Holiday Homes – Dubai • 150+ Holiday Homes – Abu Dhabi 🌏 Australia: 75+ listings in Melbourne & Perth 🏝 Caribbean: Puerto Rico portfolio optimization for 40+ holiday homes 🏨 Hotels: 1,200+ keys managed globally in 2025 Core Competencies: 🎯 Dynamic Pricing & OTA Optimization – Maximize visibility and revenue across all channels 📈 ADR & Occupancy Uplift – Drive higher average daily rates without sacrificing occupancy 🔮 Forecasting & Demand-Based Models – Predict trends and stay ahead of market shifts 🧩 Portfolio Segmentation for Tiered Strategy – Tailored tactics for every property tier ⚡ Hyper Strategy Deployment Structure – Rapid execution for immediate impact 🔍 Deep Dive Analysis of Content & Reviews – Optimize listings and boost guest confidence Tech Stack: PriceLabs, Duetto, Guesty, Hostaway, Rentals United, Cloudbeds, Opera, Protel, IDS, Avantio Bottom Line: If you want predictable revenue growth, operational stability, and a partner who owns the numbers, let’s talk. ✅ Proposal in 24 hrs post-call ✅ Kick-off in 48 hrs guaranteed

🚩 Most businesses don’t have a lead problem rather they have a systems problem. 🚀 I Help Founders Turn Chaotic Operations, Disconnected Tools, And Inconsistent Revenue Into Structured, Scalable Business Systems. 📌 I help founders turn messy operations, disconnected tools, and inconsistent revenue into structured business systems. ⭐️ Over the past 15+ years, I’ve built revenue, automation, CRM, and operational infrastructures for coaching companies, marketing agencies, and multi-million dollar eCommerce brands, managing teams of 200+ people globally. 👇 Recent implementations include: • A GoHighLevel marketing & sales system generating $250K in the first 30 days • Operational systems for 7–8 figure eCommerce brands • Automation architecture connecting CRM, support, marketing, and operations 🚩 The Reality Most Businesses Face • Most companies don’t fail because of marketing. • They fail because systems are missing. • Leads are generated but not followed up. • Teams work hard but lack structure. • Tools exist but nothing is connected. • Founders become the bottleneck. ⭐️ That’s what I solve. I design and implement complete marketing, sales, and operational systems that allow businesses to scale without chaos. ⭐️ The Systems I Build I help businesses implement: • Lead Generation Funnels • CRM Pipeline Infrastructure (GoHighLevel) • Email & SMS Automation Systems • Sales Operations Frameworks • SOP Libraries & Operational Workflows • Project Management Systems (ClickUp / Asana) • Automation Architecture (Zapier / n8n) • Customer Support Systems (Gorgias) • KPI Dashboards & Reporting • Hiring, Onboarding & Team Accountability Systems These systems connect Marketing → Sales → Operations → Execution into one scalable framework. ⭐️ Signature Services 1. Operations & Business Systems Architecture Designing operational infrastructure that removes founder bottlenecks. Includes: • Operations Audit • SOP Libraries • Workflow Architecture • KPI Dashboards • Execution Systems Outcome: Structured operations and accountable teams. 2. GoHighLevel Revenue System Implementation Complete setup of a marketing and sales engine inside GoHighLevel. Includes: • Funnel Architecture • CRM Pipelines • Email & SMS Automation • Client Onboarding Systems • Membership & Course Infrastructure Outcome: Automated lead → sales → onboarding systems. 3. eCommerce Operations & Automation Systems Infrastructure for multi-million dollar Shopify brands. Includes: • Operations Audit • Supply Chain & Vendor Systems • Customer Support Infrastructure • Fulfillment Workflow Optimization • Automation Between Marketing & Operations Outcome: Efficient eCommerce operations that scale. ⭐️ Engagement Model Most clients start with: • Operations Audit & System Design (2–4 weeks) • Implementation & Automation Buildout (4–12 weeks) • Ongoing Fractional COO / Operations Leadership This helps businesses transition from founder-dependent execution to structured growth. ⭐️ If We Work Together You should expect: • Clear Systems And Documentation • Strong Accountability Structures • Scalable Operational Infrastructure • A Business That Runs Without Constant Founder Intervention If you’d like, share a brief overview of your business and current challenges. 👇 Message me and I’ll share my full portfolio and implementation case studies. Engr. Abdul | Your Director Operations / COO / Operations Architect

🥇 Certified HubSpot Expert | AI Automation | Pipedrive CRM | ClickUp PM | Airtable | If your team is drowning in tabs and your data lives in five different places, the answer isn't another tool ,it's a system that actually makes sense. I'm a CRM and Automation specialist with a background in Business Analysis, and I genuinely love untangling the operational chaos that slows growing teams down. I take the messy, manual stuff ,the copy-pasting, the missed follow-ups, the spreadsheets nobody trusts and build automated systems that run quietly in the background while your team focuses on real work. Whether that's a HubSpot sales process that actually converts, or a ClickUp workspace your team will willingly open every morning, I make sure your tools pull their weight. ━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗪𝗛𝗔𝗧 𝗜 𝗛𝗘𝗟𝗣 𝗬𝗢𝗨 𝗕𝗨𝗜𝗟𝗗 ━━━━━━━━━━━━━━━━━━━━━━━━━━━ ▸ 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 & 𝗣𝗶𝗽𝗲𝗱𝗿𝗶𝘃𝗲 (𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱) I don't just flip switches and call it a day. I build out full sales ecosystems lead workflows, custom pipelines, and reporting that gives you a clear picture of what's working and what isn't. Your CRM should be the one place everyone trusts. I make it that. ▸ 𝗔𝗜 & 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 Using Zapier, Make, and n8n, I connect the dots between your tools. Lead scoring, marketing sequences, data syncing the repetitive stuff gets automated so your team stops being the integration layer. ▸ 𝗖𝗹𝗶𝗰𝗸𝗨𝗽 & 𝗔𝗶𝗿𝘁𝗮𝗯𝗹𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 I design workspaces that feel logical, not like someone assembled them in a hurry. Task dependencies, custom views, Airtable databases that power things behind the scenes built the way your team actually works. ▸ 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 & 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗗𝗲𝘀𝗶𝗴𝗻 Before I write a single automation, I map it out. Lucidchart diagrams, User Stories, SOPs because a workflow built on shaky logic is just a faster way to create new problems. ━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧 𝗦𝗧𝗔𝗖𝗞 ━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗖𝗥𝗠 → HubSpot (Certified), Pipedrive, Zoho CRM,GHL 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 → Zapier, Make, n8n, Marketing Automation 𝗣𝗠 & 𝗗𝗮𝘁𝗮 → ClickUp, Airtable 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 → Business Analysis, Technical Writing, Process Docs ━━━━━━━━━━━━━━━━━━━━━━━━━━━ 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? ━━━━━━━━━━━━━━━━━━━━━━━━━━━ I've helped teams across a range of industries clean up their operations and actually trust their data again. I don't just hand over a working script I make sure the whole system makes sense for your business, and that your team knows how to use it. If you're ready to stop doing manually what a machine could handle, send me a message. Let's build something that works even when you're not.

Over the last few years, I've supported leaders and teams through growth and transformation. Founders and executives need structure behind their success; I help them build it. I work with: • CEOs, founders, and executives looking for a strategic partner and amplifier • Growth-focused startups and MSBs looking for an analytical, systems-thinking BizOps specialist Businesses, leaders and startups I've supported: ► A Google for Startups alum ► A data scaleup acquired by Feedzai for $150M+ ► Leaders from PatientPartner, Durable and Alethea AI My core strengths include: • Process & Workflow Optimisation • Strategic Execution (turning objectives into measurable actions) • Data Recon and Reporting (right info, right decisions) • Marketing Strategy and Implementation • GTM Advisory Why clients work with me and what they say: - I anticipate hurdles and implement decisions - Deep expertise across internal tools such as Notion, Asana, HubSpot, G-Suite, and Slack - Trusted by founders and leadership teams to own special projects and workflows ► “Joanne was a dream to work with.” - HR Consultancy Coordinator ► “Great working with Joanne.” - CEO, HR Firm ► “I heard about how you’ve helped… amazing work, Joanne.” - COO, Data Startup When you’re leading growth, you shouldn’t have to worry about the noise. I bring order and consistency so you can be the visionary. If we might be a fit, feel free to: → Browse through my work under “Portfolio” (scroll down) → Scroll up and click the three dots (...) in the top right corner and click “Send Message” to get in touch

Your Career Deserves More Than Average. It Deserves Unstoppable. I'm Ashley Wehnes. Founder and Principal Writer at The Resume Supply Co., where I don't just write resumes, I build career-defining brands for leaders ready to dominate competitive markets. With over a decade of success across HR, recruiting, and executive hiring strategy, I've helped thousands of ambitious professionals, from emerging talent to C-suite executives, land interviews they never would have secured on their own. Why partner with me? ✅ 100% Job Success Score | Top-Rated Talent Badge on a global 18M+ freelancer platform ✅ Thousands of custom, ATS-dominating resumes delivered, with real career results ✅ Native English speaker ensuring elite communication, strategy, and precision writing ✅ Proven expertise across 55+ industries, from tech and finance to healthcare and luxury brands ✅ Fast, strategic execution designed to outpace, outshine, and outperform the competition. Engagements typically completed within 72 hours to 1 week. ✅ Phone calls, Zoom, and Google Docs collaboration available ✅ 1-2 revisions per doc with the option to add unlimited I specialize in: 🔹 Executive, C-Level, and Leadership Resumes 🔹 Mid-Level and Emerging Professional Resumes 🔹 Career Change and Industry Transition Resumes 🔹 Student, Entry-Level, and Military-to-Civilian Resumes 🔹 Keyword-Engineered LinkedIn Profiles (writing, optimization, brand voice) 🔹 High-Impact Cover Letters, Thank You Letters, Letters of Intent If you're tired of getting passed over, blending in, or missing opportunities, it's time to choose differently.

Is your finance team built for your next stage of growth? Let's be honest. When you're focused on scaling, it's easy for the financial side of things to become a blur of spreadsheets and late reports. If you're not getting clear, actionable insights from your numbers, you're probably missing out on growth opportunities or worse, leaving money on the table. I help founders and CEOs in SaaS, E-commerce, Crypto, and Real Estate fix that. And to prove I can, I'll find you at least 3 specific ways to boost your profitability in the next 30 days. Guaranteed. A Free, No-Pressure Financial Review Let's hop on a free 30-minute call. We'll look at your biggest financial headaches and find a few quick wins. You'll leave with a clear idea of what a path to better profitability looks like. No sales pitch. Just a straight-talking conversation about your business. Here’s how I can help: I've spent the last 13+ years in the trenches at places like Coinbase and in my own consulting practice, helping growing companies turn their finance department from a cost center into a strategic asset. I work with businesses like yours to: - For SaaS Companies: Clean up revenue recognition and build models that actually help you forecast. - For E-commerce Brands: Streamline inventory and untangle your cash flow so you can scale profitably. - For Crypto & Web3 Firms: Make sense of digital asset accounting and navigate compliance without the headache. - For Real Estate Companies: Get a crystal-clear view of property performance and portfolio cash flow. What it looks like to work together: I don't just hand you a report. We partner to build a finance function that works. 1. I start with a look under the hood. I'll audit your current systems to find the leaks and opportunities. 2. I build a simple game plan. We'll map out a clear roadmap, focusing on quick wins first, then long-term strategy. 3. I get it done. I'll help implement the right tools, automate what we can, and set up dashboards so you always know your numbers. 4. I keep on improving. I stick around to help you refine your strategy and make sure you hit your goals. A few recent wins for clients: - Helped a tech startup secure $30.5M in funding. - Boosted an e-commerce client's revenue by 75% Year-over-Year through profit optimization. - Managed the financials for a $5M division sale. Navigated complex audits with the IRS, saving clients time, money, and stress. Let's Talk! I know you're busy. But taking 30 minutes now could save you months of frustration and unlock significant growth. I only take on a few new clients each month, so if your finances feel like they're holding you back, now's the time to connect. Ready to see your financials clearly? Book your free review with the link below. Looking forward to it, — Gabriel H. Fractional CFO | Financial Consultant for SaaS | E-commerce Accounting Expert | Crypto Financial Strategy | Profitability Optimization | Financial Modeling | Startup CFO | QuickBooks Expert | Financial Forecasting | Cash Flow Management | Financial Controller Services | SaaS Metrics Analysis | E-commerce Inventory Management | Blockchain Financial Reporting | Real Estate Financial Modeling | Business Valuation | Financial Process Improvement | Strategic Budgeting | Financial Reporting | KPI Dashboard Development | Financial Systems Integration | SaaS Unit Economics | E-commerce Financial Planning | Crypto Bookkeeping | Real Estate Investment Analysis | Financial Compliance | Revenue Cycle Management | Cost Reduction Strategies | Financial Data Analysis | Business Process Automation | Financial Turnaround | SaaS Cohort Analysis | E-commerce Financial Operations | Digital Assets Accounting | Real Estate CFO | FP&A | M&A Support | Financial Risk Management | Accounting Software Implementation | Financial Strategy Consulting | SaaS Financial Operations | E-commerce Business Intelligence | Cryptocurrency Financial Controls | Property Financial Management | Financial Audit Support | Cash Flow Optimization | Budget Management | Financial Performance Analysis | Business Growth Strategy | Financial Leadership | Interim CFO | Financial Operations Management | Financial Infrastructure | Scalable Financial Systems | Revenue Optimization | Cost Accounting | Financial Governance | Financial Transformation | Strategic Financial Leadership | Financial Back Office Solutions | Financial Health Assessment | Capital Raising Support | Financial Decision Support | Business Profitability Analysis | Financial Workflow Automation | Financial Data Visualization | Management Accounting | Statutory Reporting | Financial Policy Development | Internal Controls | Investor Reporting | Financial Modeling for Startups | SaaS Financial Forecasting | E-commerce Financial Analytics | Crypto Financial Compliance | Real Estate Financial Reporting | Financial Benchmarking | Working Capital Management | Financial Strategy Development | Business Financial Planning