I am an Analytics professional, well versed in Google Analytics, Google Tag Manager and Google Data Studio. I sometimes teach at Rensselaer Polytechnic institute so I know how to apply scientific rigor to marketing analysis using Regression Analysis and Predictive Modeling. I will be particularly interested in working with clients who need to have dashboards. I have a high level of expertise in building dashboards in Google Data Studio, Power BI and Tableau. I also have expertise in SQL and data modeling. I also am looking for clients who need segments, custom Dimensions, funnels, goals and e-commerce analytics set up and operationalized. I will pass on my skill and knowledge to your internal teams. At shopzilla.com(now connexity), I helped build a whole ETL process using custom JS that was connected to an Oracle data warehouse which could be accessed via cubes in Essbase. At Edmunds.com, we had our own JS that fed into a data warehouse and as Director of Consumer Analytics, it was my job to process that data into meaningful reports and insights using Microstrategy as a front-end for the business teams. At subsequent jobs in Fashionandyou.com and indianroots.com, I set up the entire Google analytics set up from soup to nuts and managed paid marketing campaigns ( through AdWords) and reporting as well. Recently, I built a product analytics tool based on a framework I developed which is still giving valuable help to ProProfs.com. I can work with various scripting languages like PERL, PHP, Python and can also writing shell scripts in *nix systems.

🚀 𝐇𝐞𝐥𝐩 𝐒𝐦𝐚𝐥𝐥 & 𝐌𝐞𝐝𝐢𝐮𝐦 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐓𝐡𝐞𝐢𝐫 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞 𝐛𝐲 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐰𝐢𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 🚀 ✅ 𝘎𝘜𝘈𝘙𝘈𝘕𝘛𝘌𝘌 𝘏𝘐𝘎𝘏 𝘘𝘜𝘈𝘓𝘐𝘛𝘠 𝘞𝘖𝘙𝘒 | 𝟝/𝟝 ⭐⭐⭐⭐⭐ 𝘙𝘈𝘛𝘌𝘋 𝘗𝘙𝘖𝘍𝘌𝘚𝘚𝘐𝘖𝘕𝘈𝘓 |⚡️ 𝘗𝘙𝘖𝘝𝘐𝘋𝘌 𝘍𝘈𝘚𝘛 𝘛𝘜𝘙𝘕𝘈𝘙𝘖𝘜𝘕𝘋 | 📅 𝘈𝘓𝘞𝘈𝘠𝘚 𝘔𝘌𝘌𝘛 𝘋𝘌𝘈𝘋𝘓𝘐𝘕𝘌𝘚 | 👨‍💻 𝘈𝘕𝘠𝘛𝘐𝘔𝘌 𝘈𝘝𝘈𝘐𝘓𝘈𝘉𝘐𝘓𝘐𝘛𝘠 | 💼 𝘏𝘈𝘗𝘗𝘠 𝘛𝘖 𝘏𝘌𝘓𝘗 𝘞𝘐𝘛𝘏 𝘌𝘐𝘛𝘏𝘌𝘙 𝘚𝘐𝘔𝘗𝘓𝘌 𝘛𝘈𝘚𝘒𝘚 & 𝘖𝘙 𝘓𝘖𝘕𝘎-𝘛𝘌𝘙𝘔 𝘞𝘖𝘙𝘒 | 7+ 𝘠𝘌𝘈𝘙𝘚 𝘖𝘍 𝘌𝘟𝘗𝘌𝘙𝘐𝘌𝘕𝘊𝘌 | 💡𝘔𝘈𝘒𝘐𝘕𝘎 𝘠𝘖𝘜 𝘋𝘈𝘛𝘈 𝘔𝘈𝘒𝘌 𝘚𝘌𝘕𝘚𝘌 👋 Hey, I’m Eugene and I specialize in advanced conversion tracking and comprehensive reporting to optimize your online marketing efforts by helping you and your team (or clients) to understand marketing and behavior data better. ● 𝐀 𝐒𝐍𝐀𝐏𝐒𝐇𝐎𝐓 𝐎𝐅 𝐌𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒: 🛰️ 𝘼𝙙𝙫𝙖𝙣𝙘𝙚𝙙 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 𝙎𝙚𝙩𝙪𝙥: from GA4 to server-side tracking via GTM, I handle all aspects of advanced tracking, including enhanced e-commerce, cross-domain tracking, and conversion tracking for ad platforms like Facebook (Meta), Google Ads, Bing, LinkedIn, and TikTok. Your tracking setup will be precise, scalable, and aligned with your business objectives.    🎯 Result & Impact: my clients often see a 15%-30% improvement in data accuracy when implementing advanced S2S tracking 🧩 𝘾𝙤𝙢𝙥𝙧𝙚𝙝𝙚𝙣𝙨𝙞𝙫𝙚 𝘿𝙖𝙩𝙖 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣: seamlessly integrating data from platforms such as Google Analytics 4, Matomo, FB, TikTok, LinkedIn, Bing, Google Ads, Google Search Console, and more into cohesive reports. With expertise in managing complex data ecosystems, I ensure all your data is harmonized and accurately represented. 📊 𝘾𝙪𝙨𝙩𝙤𝙢 𝘿𝙖𝙩𝙖 𝙑𝙞𝙨𝙪𝙖𝙡𝙞𝙯𝙖𝙩𝙞𝙤𝙣: crafting visually impactful and insightful dashboards and reports using tools like Looker Studio, Supermetrics, Funnel.io, Triple Whale, Google Sheets, and BigQuery. Every visualization is tailored to your specific needs, ensuring you can effectively monitor performance and make data-driven decisions. 📈 𝘼𝙪𝙩𝙤𝙢𝙖𝙩𝙚𝙙 𝙍𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝙎𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨: I develop automated data pipelines using Google Apps Script, Python, JavaScript, Google Cloud Functions (Pub/Sub, Scheduler), and APIs like Facebook (Meta), Shopify, Google Ads, and Plausible. These solutions ensure your data is always up-to-date in Google Sheets or BigQuery, saving you time and effort. 🕵️‍♀ 𝙄𝙣-𝘿𝙚𝙥𝙩𝙝 𝘼𝙣𝙖𝙡𝙮𝙨𝙞𝙨 𝙖𝙣𝙙 𝙄𝙣𝙨𝙞𝙜𝙝𝙩𝙨: using advanced statistical analysis, data modeling, and mathematical frameworks, I deliver actionable insights that uncover trends, pinpoint challenges, and highlight growth opportunities. My goal is to empower you with a deep understanding of your data and what’s really happening in your business/marketing etc. 🛟 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙏𝙧𝙖𝙞𝙣𝙞𝙣𝙜: I offer consulting services to help you optimize your data strategies and maximize ROI. Additionally, I provide training sessions tailored to your team’s skill level, ensuring they are confident in using tools, interpreting reports, and leveraging data effectively.    💎 How I can maximize your project’s potential: 🚀 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙂𝙧𝙤𝙬𝙩𝙝 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨: If/when needed I work alongside with my partners—experienced SEO guru and PPC expert — we provide tailored solutions to drive more traffic, enhance website sales funnels, and generate more leads and sales. Creating landing pages, articles, advanced and engaging quizzes etc. Together, we ensure your advertising achieves the best possible results. ● 𝐂𝐋𝐈𝐄𝐍𝐓𝐒: ✔ More than 250 satisfied B2B and B2C businesses ✔ 70% e-commerce (retail, clothes, jewelry, flowers/gifts, health & beauty) ✔ 30% services (software, SAAS, real estate, finance, health/beauty, training) ✔ Non-profit organizations ● 𝐌𝐘 𝐂𝐎𝐑𝐄 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄:          ✰ Google Analytics 4 (GA4) / Google Tag Manager / Segment / Google Tag Manager Server-Side / Google Analytics (Universal Analytics) ✰ Zapier, Make ✰ Hotjar/Clarity ✰ VWO/Convert/Google Optimize ✰ FB (Meta) Ads Conversion API / Twitter (X) Ads/ Google Ads / Microsoft (Bing) Ads / Linkedin Ads/TikTok Ads Conversion Tracking etc ✰ Google Data Studio Dashboards (all data sources) / BigQuery ML ✰ Shopify/Magento/WordPress/Squarespace/Wix ● 𝐓𝐘𝐏𝐈𝐂𝐀𝐋 𝐖𝐎𝐑𝐊𝐅𝐋𝐎𝐖 𝐖𝐈𝐓𝐇 𝐌𝐄 1️⃣ Understanding Business Requirements 2️⃣ Audit 3️⃣ Implementation Planning & Approval 4️⃣ Tracking Implementation & Verification 5️⃣ Comprehensive Custom Dashboards in Looker Studio 6️⃣ Education & Guidance 7️⃣ Data Analysis for CVR & ROI Optimization 8️⃣ A/B Testing 𝘼𝙡𝙧𝙚𝙖𝙙𝙮 𝙨𝙤𝙪𝙣𝙙 𝙡𝙞𝙠𝙚 𝙖 𝙛𝙞𝙩? 𝙉𝙚𝙭𝙩 𝙨𝙩𝙚𝙥𝙨 🟢 Click the green (Invite) or (Hire) button in the top right-hand corner 💬 Let's discuss your case, answer a few questions -> make a plan. ☎️ Or arrange a quick 30-min call here on Upwork

⭐ With 15+ years in Digital Analytics, Tag Management, and E-commerce conversion Tracking, I deliver fast, reliable, and measurable results. ⭐ I help businesses fix broken GA4 & GTM, Google Tag Getway, Server Side Tracking, Adobe Analytics, Data Collection / Adobe Launch, CJA and Adobe Target tracking to ensure accurate analytics and conversions. ⭐ Clients trust me to optimize dashboards, campaigns, and tracking for higher ROI. ⭐ 🔍 ANALYTICS & MEASUREMENT - Google Analytics 4 (GA4) – Full Setup, Audit, Debugging - Adobe Analytics (AA) - Customer Journey Analytics (CJA) - Cross-domain tracking & advanced event setup - Data layers planning + implementation - Attribution strategy & measurement framework ⭐ 🏷 TAG MANAGEMENT SYSTEMS (TMS) - Google Tag Gateway - Google Tag Manager (GTM – Web & Server Side) - Adobe Launch / Data Collection (Client-Side + Web SDK) - Tealium iQ - Ensighten - Data layers architecture + tag firing strategy ⭐ 🧪 A/B TESTING & OPTIMIZATION - Adobe Target - VWO - Personalization frameworks - Experiment planning + KPI measurement ⭐ 🛒 E-COMMERCE TRACKING SPECIALIST - Shopify Enhanced E-commerce - WooCommerce E-commerce - GTM-based dynamic tracking - Add to Cart, Purchase, Checkout steps, Funnel tracking - Fixing broken e-commerce setups ⭐ 🎯 CONVERSION SETUP FOR ADS - Google Ads conversions - Meta Pixel + CAPI - LinkedIn Ads tracking - Tag-based + event-based conversions - Offline conversions setup - Server-side event setup ⭐ 📊 REPORTING & DASHBOARDS - Looker Studio (Google Data Studio) - Power BI - Tableau (for corporate projects) - Custom automation dashboards - Marketing + Product + Sales dashboards ⭐ 📢 PAID MEDIA EXPERTISE - Google Ads - Google Merchant Center - LinkedIn Ads - Facebook/Instagram Ads - Twitter Ads - Amazon Ads - Bing Ads ⭐ 📰 GOOGLE AD MANAGER & ADSENSE - GAM setup + inventory mapping - Ad placements - Monetization optimization ⭐ 🔍 SEO (End-to-End) - AEO, AGO, GEO - On-page optimization - Technical SEO - Off-page SEO - Keyword research + competitive analysis ⭐ 🤖 MARKETING AUTOMATION & CRM - MailChimp - Marketo - Salesforce Marketing Cloud - Adobe Campaign - Adobe Journey Optimizer - Microsoft Dynamics - Trigger-based journeys - Lead scoring + nurturing automation

🏆 Top Rated Plus 🌟 100% Job Success 🤝 Satisfied Clients ⏱ Quick Turnaround 📞 Clear Communication Why work with me? Proven Experience: 💎 Backed by 15+ years of delivering results through scalable, cost-efficient data solutions. Technical Expertise: 💎 AI-Data Architecture: I deliver real-world-ready data through automated, reliable pipelines. The new AI era requires a new data platform. 💎 Conversational Analytics & AI Agents: Enable users to chat with their data through AI-driven interfaces. Google Conversational Analytics API and Gemini Enterprise 💎 Data Visualization: Skilled in Looker, Looker Studio, Power BI, Tableau, Superset, and others. 💎 Data Web Portals: Skilled in developing custom embeddable solutions and full web platforms under your own brand and domain. 💎 Database Management: Expertise in SQL (BigQuery, SQL Server, Oracle, MySQL, PostgreSQL, Snowflake) and NoSQL systems. 💎 ETL: Experience with both streaming and batch pipelines using Airflow, Apache Beam, Kafka, Debezium, Pub/Sub, and others. 💎 Data Modeling: Proficient with dbt, Dataform, and PySpark. 💎 Version Control: Comfortable with Git-based tools (GitHub, Bitbucket, GitLab, Azure DevOps). 💎 Cloud Platforms: Certified and experienced in GCP, AWS, and Azure. 💎 Unstructured Data: JSON, XML, Excel, Google Sheets. 💎 GA4 Data: Google Analytics 4 for advanced analysis. Soft Skills & Work Ethic: 💎 Versatile & Adaptive: Quick to learn new tools, roles, and business domains. 💎 Value-Driven: Focused on delivering high-impact outcomes with cost-efficiency. 💎 Detail-Oriented: Committed to precision and quality in every task. 💎 Reliable & Time-Conscious: Consistent delivery of high-quality work on time. 💎 Leadership: Capable of guiding teams and leading initiatives when needed. 💎 Analytical: Skilled at breaking down complex problems and finding effective solutions. 💎 Collaborative: Strong team player, effective in multidisciplinary environments. Scalable Technical Capacity: I’m supported by a network of 15+ specialists, including Solution and Data Architects, Developers, Designers, Process Specialists, DevOps Engineers, Machine Learning Engineers, Data Scientists, Data Analysts, and more. We work collaboratively to ensure your project receives the strongest possible technical support, from strategy to execution. How I approach projects: - Kick-off meeting to review requirements and deliverables - Action plan development using a project management tool - Weekly demo meetings to showcase progress - Detailed time and task tracking - Continuous feedback loop to ensure alignment and improvement - Complete documentation of the solution

As a Google Workspace Certified Administrator with 14+ years of experience and $300K+ earned across 11,000+ hours on Upwork, I help businesses with Google Workspace & Microsoft 365 migrations, custom applications, and powerful automations. Core Specialties: Google Workspace & M365 Migrations (zero downtime, full data safety) Custom AppSheet applications (CRM, Inventory, HR, Field Service, Operations) Advanced Google Sheets + Apps Script automation & intelligent dashboards Email security & deliverability (SPF, DKIM, DMARC, DNS, MX records) AI-powered workflows (Gemini, Claude, ChatGPT, Make, Zapier, n8n) Workspace & M365 administration and optimization I enjoy doing clean migrations as well as building long-term automations that save teams 15-20 hours every week. Need a migration, custom AppSheet tool, automation, or email security fix? Message me your requirements, I reply fast and give clear recommendations.

Hey! 😃 I'm a seasoned Web Tracking & Data Analytics Expert with over 8 years of solid expertise in: 🏆 Web Tracking: • Hands-on with Google Tag Manager and setting up accurate tags, triggers & custom events and conversions in GA4. • Implementing browser-side & server-side tracking via Stape / Google Cloud Platform to combat signal loss from ad blockers & browser restrictions for reliable & complete data. • Accurate conversion tracking using Pixel setup & Conversion API (CAPI) across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, etc. • Cookie consent banner implementation (CookieBot, OneTrust, etc.) ensuring the tracking is fully compliant with GDPR, CCPA & other privacy regulations. • Lead form submissions tracked & pushed directly into CRMs like HubSpot, Go High Level (GHL), Active Campaign, etc. 📊 Reporting & Data Warehousing: • Building insightful custom dashboards using Google Data Studio (formerly Looker Studio), Power BI, Tableau, QuickSight, Looker, Metabase & more with real-time marketing & website performance data. • Using ETL tools like Fivetran, Hevo, Stitch, Windsor, Supermetrics, etc. to build raw data warehouse in BigQuery, Redshift or Snowflake. • Leveraging advanced SQL and Python skills to perform complex data analysis on raw data including funnel analysis, path analysis, retention analysis, etc. 🎯 Google Ads Campaign Setup & Management: • Campaign creation, keyword strategy, ad copy & bidding optimization across Search, Display, Shopping & Performance Max. • Ongoing monitoring, A/B testing, reporting and performance tuning to lower CPA & maximize conversions. 🧰 Tech Stack: • Tracking: Google Tag Manager, GA4, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag, Stape, Google Cloud Platform, Google Ads, Conversion API, MS Clarity, Mixpanel • Consent Management: CookieBot, OneTrust • CRM: HubSpot, Salesforce, Zoho • Reporting: Google Data Studio (formerly Looker Studio), Metabase, QuickSight, Looker, Tableau, Power BI, Zoho Analytics, Databox, Agency Analytics • Data Warehouse: BigQuery, Redshift, Snowflake 💬 Let's Work Together If you need accurate tracking, better data, and dashboards that actually drive decisions, I'd love to help. Drop me a message and let's get started! ------ 🔎 Keywords: Google Tag Manager, GTM, Google Analytics 4, GA4, Server-Side Tracking, Stape, GCP, Conversion Tracking, Conversion API, CAPI, Meta Pixel, Facebook Pixel, TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag, Google Ads, PPC, SEM, Performance Max, Shopping Ads, Cross-Domain Tracking, Cookie Consent, GDPR, CCPA, CookieBot, OneTrust, HubSpot, Salesforce, GHL, CRM Integration, Lead Tracking, E-commerce Tracking, Data Studio (formerly Looker Studio), Power BI, Tableau, BigQuery, Snowflake, Redshift, Data Warehousing, Web Analytics, Data Analytics, MS Clarity, Mixpanel, A/B Testing, ROAS, CPA Optimization

I build production-grade AI systems and enterprise integrations for manufacturing, healthcare, and Fortune 500 organizations. My work centers on AI engineering, business technology solutions, enterprise data operations, and custom integration development. I don't sell technology—I solve business problems. Every engagement starts with understanding your operational constraints, regulatory requirements, and financial targets. Solutions are architected for production environments, not proof-of-concepts. Typical outcomes: 60-80% reduction in manual processing time, predictive lead times on supply chain issues, unified data visibility across disconnected systems, compliant healthcare data platforms, automated quality control in manufacturing operations.

🚀 Top Rated Google Sheets & Apps Script developer. I build automations, dashboards, and custom tools that turn messy spreadsheets into systems your team can actually trust — and I've cut clients' manual data work by up to 80%. If your business runs on Google Sheets (or you're escaping Excel), I make it run by itself. I'm Nazar — a Top Rated Google Sheets, Google Apps Script, and Python developer specializing in spreadsheet automation, web automation, data scraping, and reporting in Tableau and Looker Studio (Google Data Studio). Whether you need a complex Google Apps Script workflow, a live Tableau dashboard, or a Looker Studio report pulling from Google Sheets and SQL, I deliver clean, scalable solutions that save hours and drive better decisions. WHAT I DO - Google Apps Script automation: auto-send emails, generate PDF reports, sync data on a schedule, and connect Google Sheets to third-party APIs (OpenAI, Slack, CRMs, payment tools). - Google Sheets development: inventory systems, CRMs, quoting and estimating calculators, and financial models built right inside Google Sheets. - Tableau & Looker Studio dashboards: interactive Tableau and Looker Studio (Google Data Studio) dashboards pulling from Google Sheets, SQL, and APIs, so you decide on live data. - Web automation & data scraping: Google Apps Script and Python scrapers that fetch, clean, and pipe web data straight into Google Sheets on autopilot. - Excel to Google Sheets migration: complex Excel logic rebuilt as clean, cloud-based Google Sheets workflows. - Fixing & optimizing: slow or broken Google Sheets and buggy Apps Script debugged, sped up, and made reliable. - Formulas & data cleaning: advanced Google Sheets formulas, pivot tables, and structured, error-free data that performs fast. REAL RESULTS (what I did then what the client got) - Built a Google Apps Script automation that replaced hours of copy-paste, so the client got 80%+ less manual data entry and a team that scaled without new hires. - Designed Tableau and Looker Studio dashboards on top of their Google Sheets, so the client got a 20% jump in operational efficiency by exposing bottlenecks they couldn't see before. - Wired real-time PPC reporting into a Looker Studio (Google Data Studio) dashboard, so the client got 30% better ad ROI. - Built an Apps Script and Python data scraping pipeline, so the client got live market data flowing into Google Sheets every day with zero manual work. - Automated weekly reporting with Google Apps Script feeding a Looker Studio dashboard, so the client got their numbers in minutes instead of a full day. - Connected Google Sheets to the OpenAI and Slack APIs with Apps Script, so the client got AI-enriched data and instant team alerts without lifting a finger. - Rebuilt a tangled Excel model as a Google Sheets system with Apps Script, so the client got reporting that was faster, shareable, and finally accurate. WHO I WORK WITH Founders, operations teams, marketing agencies, ecommerce stores, and finance teams who live in Google Sheets and need Apps Script automation, Tableau or Looker Studio dashboards, or web data scraping that just works — whether it's a one-off fix or an ongoing build. RECENT PROJECTS Google Sheets inventory systems; automated CRMs in Google Apps Script; Tableau & Looker Studio (Google Data Studio) reporting; quoting and estimating calculators; Apps Script and Python web scrapers and data fetchers; Google Sheets API connectors (OpenAI, Slack, and more); and end-to-end web automation workflows. TOOLS Google Sheets, Google Apps Script, JavaScript, Python, Tableau, Looker Studio (Google Data Studio), SQL, Microsoft Excel, Google Workspace, and the Google Sheets API. WHY ME Top Rated, with a track record of clean, scalable code and clear communication. I don't just write a quick Apps Script and disappear — I build Google Sheets and Tableau/Looker Studio solutions you don't have to babysit, and I document everything so your team can run with it. HOW I WORK I scope the real problem first, then build the Google Sheets automation, Apps Script workflow, web scraper, or Tableau/Looker Studio dashboard around it. Most projects start with a quick call so I understand your data before I touch it, and I keep you updated at every step, with fast replies and clear timelines. Ready to turn your Google Sheets into your most valuable business asset? Whether it's Google Apps Script automation, a Tableau or Looker Studio (Google Data Studio) dashboard, web automation, or data scraping, message me with what you're trying to build and I'll tell you exactly how I'd approach it.

With over a decade and a half of hands-on experience as a Certified Google Analytics Professional, I don't just "analyze" data - I transform it into actionable strategies. My expertise? Crafting perfect GA4 configurations, troubleshooting complex implementations, and harnessing the power of Google Tag Manager to capture those crucial custom website interactions. Additionally, I'm adept at utilizing analytics tools such as Looker, Tableau, Sisense, and Power BI to craft compelling visual stories from raw data. 🔍 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬, 𝐒𝐨𝐥𝐯𝐞𝐝 Struggling with data inconsistencies or integrating info from various sources? Finding it tough to decipher the success metrics of your campaigns? Require enhanced tracking parameters, incisive reports, or the ability to present campaign successes in an articulate manner to clients? Look no further. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (𝗚𝗔𝟰): • Universal Analytics Upgrades: Skilled in upgrading and transitioning to Universal Analytics for comprehensive web analytics. • GA4 Implementations: Expertise in implementing and configuring Google Analytics 4 (GA4) for advanced analytics and user insights. • Enhanced E-commerce Setup: Proficient in setting up enhanced e-commerce tracking in Google Analytics to analyze online shopping behavior. • Goals and Events Configuration: Experienced in defining and configuring goals and events within Google Analytics to measure specific user actions. • Cross-Domain Tracking: Knowledgeable about setting up cross-domain tracking to monitor user journeys across multiple websites. • Filters Implementation: Capable of implementing data filters in Google Analytics to ensure data accuracy and relevancy. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗚𝗧𝗠): • Installation, Upgrades, and Audits: Expert in setting up, upgrading, and conducting thorough audits of Google Tag Manager (GTM) for seamless data tracking. • E-commerce Tracking: Proficient in implementing e-commerce tracking solutions within GTM to monitor online sales and transactions effectively. • Event Tracking: Skilled in configuring event tracking within GTM to capture user interactions and engagement on websites or digital properties. • Custom Dimensions & Metrics: Experienced in creating custom dimensions and metrics in GTM to tailor data collection and reporting to specific business needs. • Data Layer Support: Capable of harnessing the power of data layers to enhance data accuracy and tracking capabilities in GTM setups. These projects have an hourly rate of $115. • Server-Side Tracking: Knowledgeable about server-side tracking techniques for more advanced and precise data collection. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: • Facebook: Skilled in setting up and optimizing Facebook conversion tracking for advertising campaigns. • Facebook Conversions API (CAPI): Proficient in integrating and utilizing Facebook Conversions API for precise conversion data. • Google Ads: Experienced in configuring Google Ads conversion tracking to measure campaign success. • Google Ads Enhanced Conversions: Knowledgeable about setting up enhanced conversion tracking for Google Ads. • Bing Ads: Capable of implementing conversion tracking for Microsoft Advertising campaigns. • Pinterest, TikTok, LinkedIn: Competent in setting up conversion tracking for various social media and advertising platforms. 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 (𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗮𝘁𝗮 𝗦𝘁𝘂𝗱𝗶𝗼): • Troubleshooting and Issue Resolution: Skilled in diagnosing and resolving issues in Google Data Studio and Looker reports and dashboards. • Custom Dashboard Design: Proficient in designing custom dashboards in Data Studio and Looker for data visualization and reporting. • Data Blending: Experienced in blending data from multiple sources to create comprehensive and insightful reports. • Integration of 3rd Party Add-ons: Knowledgeable about integrating third-party tools like PowerMyAnalytics and SuperMetrics for enhanced reporting capabilities. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: • Google Analytics Audits: Experienced in conducting in-depth audits of Google Analytics setups to ensure data accuracy and effectiveness. • Google Tag Manager Training: Capable of providing training and guidance on Google Tag Manager usage and best practices. • Data Integrity Problem Solving: Skilled in identifying and resolving data integrity issues to ensure reliable analytics data. • Identification and Definition of Analytic Strategies: Proficient in strategizing and defining analytics approaches aligned with business objectives. • Exploration and Discovery of Google Analytics Goals and Events: Experienced in exploring and discovering meaningful goals and events in Google Analytics to drive insights and decision-making.

Hello, My name is Kevin Desjarlais, and I appreciate you taking the time to review my profile. I have 6 years of experience managing Meta and Google paid campaigns for clients across Canada, the US, and Europe. I’ve worked on over a million dollars in ad spend, helping businesses at different stages, whether starting from scratch or improving existing campaigns. I’ve designed creatives, written ad copy, and used performance data to make informed adjustments and improve results. I also have agency experience working closely with legacy Google Ads accounts across a wide range of service-based industries, managing budgets, reporting, and client relationships. Through this experience I’ve learned how to improve ROAS through bid adjustments, budget pacing, and refining conversion tracking. All skills I now apply across all the client accounts I support. I work with Google products every day for clients with needs ranging from blog engagement analysis to e-commerce setups. I consider myself an expert in GA4, GTM, and Looker Studio, with strong competency in other tools like Google Search Console, Google Ads and conversion tracking. If you have questions, we can cover them in a free intake meeting to confirm details and start with a clear plan. You’ll receive an update after three days to ensure we’re on track before I finish the project. All the best,
 Kevin Desjarlais