⭐ TOP Rated on Upwork | 50+ Projects Completed | Clients across 10+ Countries 💎 My work ships to Urban Outfitters shelves. My emails hit 45%+ open rates. My content grows brands to 50K+ followers. If you're looking for a Creative Director and Full-Stack Brand Partner who treats your brand like a business with senses, you're in the right place. I don't just deliver files. I build complete brand packages. Logo design and brand style guides to social media templates and email campaigns = that work together to make your brand impossible to ignore. 🚀 Why Clients Choose Me I act as your external Creative Director. Before opening a single file, I study your brand positioning, target audience psychology, and competitor landscape. Then I build visual systems that are both aesthetically elevated and strategically engineered to convert. I specialize in fashion, lifestyle, wellness, and female-focused DTC brands — the niches where design is the product. 📊 Proven Results ✅ Serpenti Apparel — product packaging design now sold at Urban Outfitters & Moth ✅ Email open rates lifted from 12% to 45%+ (140% increase) via Klaviyo email design ✅ Grew brand Instagram to 50K followers through social media content design ✅ 6+ brand social media accounts managed with consistent cross-platform content ✅ 50+ completed Upwork projects | TOP Rated status maintained 🛠️ Core Services & Expertise 📌 Creative Direction & Brand Identity Design Complete brand packages including logo design, color palette, brand fonts, brand style guide, and brand guidelines. Built for fashion labels, lifestyle brands, DTC Shopify stores, and personal brands targeting female audiences. If someone searches for brand identity designer, logo designer, or brand style guide — this is what I do. 📌 Social Media Content Design Instagram posts, carousel design, Reels covers, Stories templates, TikTok videos, and LinkedIn content. Full social media template kits for brands that need consistent, on-brand content every week. 📌 Email Marketing Design (Klaviyo) Klaviyo email templates, email campaign design, and newsletter design that blends editorial aesthetics with ecommerce conversion strategy. High open rates are designed, not accidental. 📌 Product Packaging Design Print-ready packaging design for premium product lines. From DTC unboxing experience to retail shelf presence. Designed for where your brand is going, not just where it is now. 📌 AI Content Creation & Visual Systems On-brand AI image generation using Midjourney, Runway, Krea and Nano Banana an for unique visual assets at scale. AI prompt engineering that amplifies your brand identity rather than replacing it. ✨ My Creative Process (How We Work) Phase 1: Brand Audit & Discovery (Days 1 to 3) I review your existing brand identity, competitor brands, and target audience. Deliverable: Creative Brief and visual direction strategy. Phase 2: Brand Style Guide & Visual Foundation (Days 4 to 10) Logo design, color palette, brand fonts, mood board, and brand guidelines locked in. Every decision justified strategically, not just aesthetically. Phase 3: Content & Design Ecosystem (Weeks 2 to 4) Social media templates, Klaviyo email templates, packaging design, and content systems — all aligned to your brand guidelines. Phase 4: Ongoing Creative Partnership (Month 2 onwards) Consistent social media content, email campaign design, and brand evolution as your business grows. 🏆 Experience & Edge 🔹 5+ years in Creative Direction and Brand Identity Design 🔹 TOP Rated Upwork Freelancer | 50+ completed projects 🔹 Clients in 10+ countries across fashion, lifestyle, wellness and DTC 🔹 Retail-level packaging design (Urban Outfitters, Moth) 🔹 AI-augmented workflow for faster delivery without quality compromise 🔹 Fluent English | Ukrainian and Russian native | Indonesian basics Industries Served 👗 Fashion | Lifestyle | Wellness | Beauty | Skincare | Sustainable Fashion | Personal Brands | Female-Founded Businesses | DTC Shopify Stores | Retreat and Hospitality | Mental Health Platforms | Apparel Brands 💻 Tools & Tech Stack Design: Adobe Photoshop | Adobe Illustrator | Adobe After Effects | Figma | Canva AI Tools: Midjourney | Nano Banana Pro | Higgsfield | Runway | ChatGPT Video: CapCut | After Effects | Final Cut Pro Email and eCommerce: Klaviyo | Shopify 📅 Message me today. Let's build a brand that belongs in the room it's trying to enter.

⭐ Fast 24–48h video ads that drive more installs, leads, and sales. I create UGC-style and AI-avatar ads for TikTok, Meta, YouTube, and Instagram. ⭐ Proven expertise for mobile apps, finance/insurance, e-commerce, home services, real estate, and B2B SaaS – already boosted ROAS by 3.5x and reduced CAC by 45% for clients. ⭐ Turn your script, raw clips (or I generate them from scratch with AI) into simple, engaging, scroll-stopping ads ready to launch and deliver results. • Short ads (10–30s) in 9:16 or 1:1 for TikTok, Reels, Shorts, Facebook/Instagram • Static and carousel ads for Google, Meta, TikTok/Instagram • Strong hooks, easy-to-read captions, clear calls-to-action • Compliance with strict ad policies (insurance/finance, crypto) • Ready-to-post files + size variations; I label each version so it’s easy to track results 🛠️ Tools: ▶ CapCut ▶ Adobe Premiere Pro ▶ Adobe After Effects (motion graphics & animations) ▶ HeyGen / Arcads AI (realistic avatars) ▶ ElevenLabs (AI voiceover) ▶ Runway / Veo 3 / Higgsfield / Sora / Midjourney / Kling (AI visual generation) ▶ Captions (auto-captions) 🔥 Why work with me? ✔ Fast and transparent replies – always ✔ 1350+ video ads delivered for clients on Upwork ✔ A team of editors who can start right away 🚩 I don’t work with: ➖ Gambling, betting, casinos ➖ Alcohol, tobacco, vape ➖ Illegal or “grey zone” offers ➖ NSFW / nude content Tell me about your project – I'll handle the rest!

I help growing brands create clarity, consistency, and scalable design systems across every touchpoint. From brand guidelines and sales collateral to UI kits and enterprise toolkits, I build systems that help teams move faster, stay on-brand, and produce better work. I work with companies that need more than execution—they need a strategic creative partner who can design, direct, and create systems that scale. Core Services • Brand systems, guidelines, and scalable toolkits • Creative direction for marketing and brand teams • Sales collateral, presentations, and enterprise assets • Mobile + web UI systems and developer-ready frameworks • Packaging, print, and environmental brand applications Why Clients Hire Me • 15+ years of senior-level design experience • Deep B2B expertise across healthcare, construction, tech, and professional services • Strategic and hands-on—I set the vision and deliver the work • Systems-first thinking that reduces friction and improves consistency I help businesses build design systems that work better—not just look better. If you need senior-level design leadership with execution to match, let’s connect.

I help businesses make more revenue and reduce costs through my expertise. 🏆 Top Rated Plus - Top 3% of talent on Upwork 🥇 Top 1% in Ecommerce Marketing, Facebook/META Ads, Google Ads, and Email Marketing ✅ 1000+ projects delivered across multiple platforms ✅ Extensive expertise and command on AI tools and AI App development for businesses Hey! I am an Ecommerce marketing expert with over 6 years of experience and I specialize in META and Google Ads, Email Marketing, Shopify, and AI development. Using my services, you will be able to run profitable ads, improve your conversion rate, increase your revenue, and reduce expenses. You can view my experience, reviews, credentials, portfolios, and case studies on my profile. If you think I'd be a good fit for your business, just send me a message and I'd be more than happy to talk!

Hi, I'm Nigel. Your branding rockstar from the home of Knicks! Most brands don’t fail because of design. They fail because their identity is inconsistent, forgettable, or unclear. I help startups, founders, and businesses build brands that are recognizable, memorable, and designed to create trust across every customer touchpoint. I specialize in brand identity design, logo systems, packaging, marketing collateral, and visual branding that are built around one goal: 👉 Create a brand that people remember and choose. Over the past few years, I've worked with 75+ startups and businesses across different industries, helping them build visual identities and brand systems that support growth, credibility, and long-term recognition. My work has been centered around: Brand identity development and rebranding projects Logo design and complete visual identity systems Packaging design and product branding Marketing collateral and promotional materials Retail, storefront, and environmental branding Digital brand assets and social media systems 🧩 My approach (what makes my work different): Most designers start with visuals. I start with brand strategy. Every branding project is built through a simple framework: 👉 Brand Clarity → Brand Positioning → Visual Identity System This ensures your brand doesn't just look professional; it communicates the right message, attracts the right audience, and remains consistent across every platform. Because in competitive markets, branding is not decoration; it's differentiation. 🚀 Services I offer: Brand Identity Design Logo Design & Logo Systems Brand Guidelines & Style Guides Packaging Design Marketing & Print Collateral Design Storefront & Environmental Branding Social Media Brand Assets Brand Refresh & Rebranding I will help you build great brands from clutter breaking brand identity systems to your brand's customer facing assets ranging from packaging, store fronts, marketing collateral and anything that you need to look and work best. Get in touch and let's paint a great picture together. 📩 Feel free to reach out. I'm happy to review your brand, existing assets, or ideas before we begin. Brand Identity Design | Branding Expert | Logo Design | Logo Designer | Visual Identity | Brand Strategy | Brand Guidelines | Packaging Design | Product Packaging | Marketing Collateral | Print Design | Corporate Branding | Rebranding | Brand Refresh | Retail Branding | Storefront Design | Social Media Branding | Creative Direction

I'm a Creative Director + Strategist based in New York City with 15 years of experience (agency + in-house). I have designed campaigns across the US, Europe, Asia, and Latin America and have experience with multiple industries (tech, finance, consumer goods, beauty, fashion, luxury, pharma, health, wellness, automotive...). I love turning business challenges into great opportunities and designing creative solutions that improve people's lives by embracing innovation and new technologies. TOP SKILLS -Branding -Marketing Strategy -Creative Ideation (360 multi-channel ad campaigns) -Art Direction + Design (digital + print + outdoor + non-traditional) -Deck design (pitch decks) -Copywriting (short copy, long copy, taglines, scripts, articles, blogs, advertorials...) -Team Management -Innovative problem-solving -Investor relations (helping startups get funding) Software: AI, Adobe Creative Suite (Photoshop, Premiere, Illustrator...), Figma, InVision, Sketch...

𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐬! You finally found a Creative Copywriter who doesn’t sell “words.” Because if you only need words, Chat GPT is at your service. I'm the solution provider for your business. What I do is build 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞. The thinking, the angle, the brand voice, the funnel logic, then the copy that ties everything together. Think of me as someone with three hands🖐🏻🖐🏻🖐🏻 : One hand does marketing. One hand does branding. And the third writes copy that makes the whole thing feel like one clear message, not three random people fighting inside your campaign! The result? Integrated messaging that feels human, not like a premium AI account having a midlife crisis. 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩: ✅ Meta & YouTube ad scripts Hooks, concepts, and scripts that stop the scroll, hold attention, and give your video a real reason to exist. ✅ Landing page copywriting Sharper positioning, better flow, and copy that helps visitors understand why they should care. ✅ Brand naming + slogans & taglines= company profiles Words that make your brand easier to remember, easier to explain, and harder to ignore. ✅ Creative digital campaigns Campaign ideas, angles, and full-funnel messaging that don’t feel like random content pieces fighting each other. ✅ Email marketing campaigns Human emails with a clear point, a clear rhythm, and a reason for people to keep reading. ✅ Social media copy Posts that sound like a real brand with a real brain, not a content calendar written under hostage conditions. (Like Renault or Danube Home brand I have worked on!) 𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐦𝐲 𝐰𝐨𝐫𝐤 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭? I don’t start by asking, “What should we write?” I start by asking: Why should anyone care? That’s where better copy comes from. I have worked with international teams and agencies for the last 7 years across landing pages, video scripts, emails, Meta creatives, social media campaigns, and creative direction for brands in different industries. One of my Upwork clients said: "Sajjad was very professional and available. His communicating skills are top notch and I can recommend working with him." So, if you need someone who can help you with the process, not just the words, I’m in. 𝐏.𝐒. Send me your website, campaign, or messy idea. I’ll show you one existing thought pattern you can use immediately, whether you hire me or not.

Most companies that struggle to sell don't have a product problem. They have a positioning problem. The offer is strong, but the system that turns it into revenue - positioning, messaging, and how the company goes to market - is misaligned, so conversion drops, deals stall, and pricing slips. I'm a B2B brand strategist who fixes these problems at the root and builds it into how founder-led companies sell in complex markets: positioning and messaging turned into a sales system designed to lift conversion, deal quality, and close rates - not a strategy deck that gets shelved. When sales underperform, the instinct is to rebrand, redesign the website, or pour more into ads. That treats the symptom. The real issue is almost always upstream: unclear positioning, a fuzzy value proposition, an undefined ICP, and messaging that doesn't translate what you offer into what buyers need to hear. Until that gap closes, every downstream fix - new logo, new site, more marketing spend - just makes an unclear position more visible, while conversion, lead quality, and ROI stay flat. This work is built for a specific structure, not an industry: founder-led and senior-led B2B companies, B2B SaaS, MedTech and technology ventures, and boutique professional services. What they share is the shape of the sale - each deal is high-stakes and carefully evaluated, the sales cycle is long and often involves several decision-makers, trust matters more than price, and the offer is genuinely valuable but needs translation before a buyer can see why this company over another. If pipeline volume can paper over weak positioning, I'm not the right fit. If every deal matters, I am. Before any brand decision, I run a structured diagnostic: stakeholder and leadership interviews, customer and buyer interviews, win-loss and competitive analysis, category analysis, and market-perception research, both qualitative and quantitative, to find exactly where the gap sits between what you offer and how the market reads it. That diagnosis drives a connected system, each stage implementing the one before it: strategic positioning (category definition, ICP, value proposition, differentiation); messaging architecture (the narrative and message hierarchy that makes the position legible); brand and visual identity (the trust and recognition system that carries it); and go-to-market and sales implementation - turning the positioning into the assets, messaging, and repeatable sales approach the team actually uses to win deals. Most strategy work stops at the deck. This doesn't: the goal is a position that shows up in the pipeline, not just the brand book. The diagnosis goes deeper than a typical brand engagement for a reason. I hold a PhD in sociology and spent 15 years teaching and conducting research in research methods, statistics, and qualitative analysis at universities in the US and Australia. My methodological research has been published in leading peer-reviewed journals, and I secured a competitive $180,000 National Science Foundation grant to fund it. Positioning is, at its core, a research problem - understanding how a market perceives value and where that perception diverges from reality - and that rigor is what I bring to it. What the work has produced: a B2B MedTech venture repositioned from another scanner into a new category, closing its VC funding round within six months; a founder-led B2B consultancy repositioned out of a commodity category into a defined one, closing a major enterprise contract the old positioning couldn't win; 45% sales growth in six months for a brand that didn't raise its marketing spend; and a launch that reached $2.6M in revenue in its first year. Different problems, same mechanism: the positioning gets fixed at the root, then built into how the company sells - so it shows up in revenue, not just the brand. If your offer is strong but the market isn't seeing it clearly enough to act, let's talk.

👀 Looking for a strategist who can see the whole board (not just the next move)? Hi, I’m Sav, a Brand Strategist & Creative Director with 7+ years of experience helping founders, startups, and growing brands clarify their direction, shape their story, and build a plan that actually holds. I help you answer what matters, what comes next, and how everything fits together; before time and energy are spent executing. In short: I take ideas from mind to market. 🎯 I’ve worked across startups, small businesses, nonprofits, and founder-led brands, including Hello Alfred (Forbes Top 100 Startups) and a range of early-stage and scaling ventures. Over time, my work has evolved from hands-on execution into a more strategic, advisory role; helping clients design the roadmap, structure the narrative, and make confident decisions about what to build (and what not to). How I Work: 🤝 I come in as a strategic partner, guide, and architect. Clients usually come to me saying: 💬 “I know what I want to build, but I don’t know how to structure it.” 💬 “Everything feels scattered. I need clarity and a plan.” 💬 “I don’t need more content; I need direction.” 💬 “I want to launch a course / brand / platform, but I don’t know where to start.” My role is to help you: ⚡️clarify your vision ⚡️define the strategy ⚡️map the system ⚡️and move forward with confidence Execution can then happen through your team, collaborators, or selectively with my support — but the insight, structure, and game plan come first. What I Advise On: ✅ Brand, Business & Creative Strategy -Brand positioning & narrative clarity -Brand audits & strategic realignment -Messaging frameworks & content roadmaps -Go-to-market thinking & launch strategy -Strategic advising for founders & creative teams ✅ Editorial & Content Strategy -Editorial direction for books, manuscripts, and long-form writing -Voice development and narrative cohesion across platforms -Structural shaping for essays, articles, and editorial series -Thought leadership and publication strategy -Content strategy for blogs, publications, and founder-led platforms -Editorial oversight and refinement (what to say, what to cut, what to expand) ✅ Courses, Curriculum & IP Development -Course and program architecture -Curriculum flow & learning journeys -Tools, frameworks & educational assets -Editorial guidance and content shaping ✅ Content, Media & Digital Strategy -Social media strategy & ecosystem planning -Website structure & narrative flow (UX from a story perspective) -Video & content systems (what to say, where, and why) -Campaign and platform strategy ✅ Creative Direction -Campaign concepts & creative briefs -Art direction guidance -Visual identity & branding -Editorial and narrative oversight My Background: I bring a strong writing and storytelling foundation, supported by a BA in Philosophy, Anthropology, and Theology from The New School (awarded with merit). This training allows me to look beneath surface-level tactics and help brands articulate what they actually stand for, and how to express that clearly. I’m known for being: 💫 highly strategic 💫 thoughtful and direct 💫 structured but human 💫 calm in complexity I work best as a strategic partner through advisory retainers, strategy intensives, short-term roadmapping, or ongoing coaching for founders; helping you identify what work is worth doing while guiding execution in a way that brings the vision to life. 📩 Message me to start the conversation. I look forward to connecting, Sav Lucia

⚡Direct-Response Creative Strategist Who Builds End-to-End Ad Systems⚡ I’m a full-stack creative strategist who has scaled multiple DTC products to $300K+ through Meta ads solo - and also served as the lead creative strategist for a brand and drove $3M+, where I built the entire creative pipeline from angles → scripts → briefs → editors → iterations → scaling. I’ve produced 650+ high-performance ads, generated 150M+ organic views, and built creative systems that consistently lower CAC and extend the lifespan of winning ads. 🎯 What I Actually Do For You! • Write stupidly high-converting scripts (UGC, AI-UGC, VSLs, hard-sell DR) • Build visual briefs editors can execute with zero confusion • Find and validate new angles every week using structured testing • Tailor messaging to avatars + pain points + belief shifts • Break down performance data fast and iterate winners before they die • Produce insanely realistic AI creatives that kill UGC costs • Align ads with funnels, offers, and traffic segments • Hire, manage, and direct multiple editors at once • Build creative systems, not one-off videos 📈 Results ✨ Scaled personal products $0 → $50K+ in month one ✨ 150M+ organic views ✨ 650+ conversion-focused ads ✨ 30%+ CAC reductions via creative + offer shifts ✨ Led creative strategy for a DTC brand that produced $2.5M+ during my time ✨ Built and managed multi-editor creative pipelines 🧠 How I Work I think like a founder because I am one. I’ve spent my own money. I’ve taken real risks. I’ve scaled my own stores. So I move fast. I produce daily. I iterate relentlessly. If something needs to get done - I work until it’s done. Period. No hand-holding. No slow teams. 🧩 What I’m Looking For A full-time creative strategist role with a team that’s already performing - not beginners. If you need someone who can plug in, take over your creative pipeline, and add revenue right away... I’m your guy. Let’s build.