Fractional COO for founder-led businesses between £500k and £10m revenue. I build the operational infrastructure, decision governance, accountability structures, forecasting systems, that lets founders scale without being the bottleneck. I've done this across SaaS, e-commerce, financial services, digital agencies, and professional services. The presenting problems are always different. The structural ones rarely are: decisions bottleneck at the top, the team waits, delivery wobbles, and the founder is everywhere and nowhere. 𝗪𝗵𝗮𝘁 𝗧𝗵𝗮𝘁 𝗟𝗼𝗼𝗸𝘀 𝗟𝗶𝗸𝗲 𝗶𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 At a real estate SaaS company, I built a customer success function from scratch, redesigned onboarding, and installed upsell and reactivation workflows. Over 8 months: MRR grew from £42k to £71k, churn dropped from 4.8% to 2.7%, and NRR moved from 101% to 114%. At a 40-person financial education business, the founder was the operating system — every decision routed through him. I rebuilt decision rights and accountability structures so team leads owned their areas. Within 60 days, escalations dropped by more than half and he got his weekends back. At a US tax advisory firm, I built the sales operation from scratch, scripts, SDR structure, onboarding, CSM framework. Monthly sales went from $20k to $60k in six months. These aren't edge cases. This is what happens when operations catch up with ambition. 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 I bring two things most fractional operators don't. The first is 11 years of ex-military service — including special ops — where the job was to assess fast, identify the real problem, and execute under pressure with limited margin for error. That discipline transfers directly into business operations, change management, and building teams that perform without being managed. The second is technical implementation capability. I don't just redesign your operations and hand you a plan. I build the systems, accountability dashboards, CRM architecture, AI-assisted workflows, automated reporting. You get a working operational infrastructure, not a strategy deck. I've managed a £750m programme portfolio at a global technology corporation. Delivered £300m in operational savings at a UK managed services business. Run GTM strategy for companies expanding into Saudi Arabia and the UAE. Stood up operations in environments where there were no systems at all. I know what scales and what doesn't. 𝗪𝗵𝗮𝘁 𝗜 𝗛𝗲𝗹𝗽 𝗪𝗶𝘁𝗵 Fractional COO and Director of Operations engagements for businesses that need senior operational leadership without a full-time hire. Operational diagnostics for founders who know something's wrong but can't see where. Decision governance and accountability framework design. CRM build and sales pipeline architecture. Business process improvement and change management. Business mentoring for founders scaling from operator to leader. Chief of Staff and Head of Operations roles where senior judgment is needed, not just execution. 𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 Founders of businesses between £500k and £10m revenue, typically 10 to 50 people, where growth has outpaced the structure underneath it. Usually they're working harder than ever and getting less traction. The problem is almost never the market. It's the operating model. I'll tell you what's actually wrong — including if it's something uncomfortable. That's the job. 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 Send me three things: what your business does and how big the team is, where growth has stalled or operations are breaking down, and whether you need ongoing operational leadership, a specific build, or a diagnostic first. I'll respond within 24 hours and tell you directly whether I can help and how I'd approach it.

Most professionals do not need generic career advice. They need someone who can help them understand what is actually happening at work, what their boss may not be saying, how to position themselves better, and what move to make next. I help ambitious professionals navigate workplace challenges, career decisions, difficult managers, leadership expectations, promotions, and performance concerns. Before consulting, I was an Executive Director at JPMorgan Chase, where I led large operations teams, managed high-stakes work, mentored employees, and helped people grow into stronger professionals and leaders. I also served as a U.S. Army officer, where leadership, communication, accountability, and decision-making were not optional. I can help you think through questions like: • Am I doing well in my role or missing something important? • How do I handle a difficult boss or unclear expectations? • Should I stay, quit, transfer, or push for promotion? • How do I communicate better with leadership? • How do I become a stronger manager or team lead? • Why do I feel stuck even though I am working hard? • How do I recover from a mistake, bad review, or workplace conflict? My style is direct, practical, and grounded. I am not here to give you vague motivational advice. I help you understand the situation, see your options clearly, and leave with a practical next step. My background includes: • Former Executive Director, JPMorgan Chase Operations • Former U.S. Army Officer • MBA and PMP • Experience leading teams, mentoring professionals, improving performance, and navigating complex organizations • Founder/operator of multiple businesses If you need an experienced outside perspective on your career, workplace situation, boss, role, or next move, let’s talk.

15+ years in VC, Corporate development & Management Consulting across North America & Middle-East Director M&A @ UgenticAI | Ex Head of M&A @ Etisalat (e&) | Ex Consultant @ Valustrat $1B+ Transactions | $90 M+ raised | 11+ M&A deals closed 400+ pitch decks • 250+ investment memos • 90+ board presentations • 150+ Financial Models I've been the investor reviewing pitch decks. I've been the M&A lead deciding if numbers hold up. Now I'm the person who builds them. Recent Transactions: $8M seed round closed in 2 weeks | $4M closed for PE roll-up SaaS | $60M Acquisition of SAP Operator by UAE based conglomerate I work with founders raising capital, companies preparing for acquisition, and operators who need their financials to tell a clear story. Pitch decks, financial models, feasibility studies, M&A advisory, investor materials, board presentations.

✦ As a Certified Valuation Analyst (CVA, NACVA - Salt Lake City, UT) and Certified Financial Modeling & Valuation Analyst (FMVA, CFI - Canada) with an engineering background from Purdue, I bridge the gap between complex technical operations and high-level financial strategy. I specialize in delivering defensible, investor-trusted valuations and interactive financial models that empower founders, VCs, and PE firms to make data-driven decisions with total confidence. Whether you are navigating an acquisition, preparing for a Series A/B round, or requiring a formal valuation for financial reporting, I provide the analytical rigor and executive-level clarity needed to close the deal. ✦ ✅ TOP RATED PLUS ✅ Certified Valuation Analyst (CVA), NACVA, Salt Lake City, Utah ✅ Certified Financial Modeling & Valuation Analyst (FMVA), Corporate Finance Institute ✅ MBA from Webster University, San Diego, California ✅ B.Sc. Aeronautical Engineering Technology from Purdue University, West Lafayette, Indiana Expert Valuation & Strategic Financial Analysis for M&A, VC, and Growth My Core Specializations: • Certified Business Valuations: IRS/NACVA-compliant reports for M&A, partner buy-outs, and estate planning. I specialize in DCF, Guideline Public Company, and Precedent Transaction methodologies. • Strategic Financial Analysis: Deep-dives into unit economics, burn rates, and profitability drivers to optimize your ROI. • Investor-Ready Modeling: Dynamic, 3-statement models built for scale. My models have helped clients secure millions from VCs, Angel Investors, and Tier-1 Banks. • M&A Support: Buy-side and sell-side analysis, including EBITDA adjustments (Add-backs) and sensitivity analysis. Why Clients Choose Me: • Top Rated Plus: Ranked in the top 3% of financial experts on Upwork. • Dual-Perspective: My Engineering background means my logic is airtight; my MBA means my strategy is market-driven. • Deal-Focused: I don't just "input data." I interpret it to show you where the hidden risks and growth levers are. Let’s bring clarity to your financial decision-making. Click "Invite to Job" to discuss your project.

Inc. 5000 Award Winner with a track record of building technology companies from startup to successful acquisition. As a serial entrepreneur and C-suite executive, I've founded multiple IT firms, achieved 500% YoY growth, and led strategic exits including the successful acquisition of my company by a publicly traded firm. 🎯 What Sets Me Apart: Proven Exits: Successfully built and sold technology companies with $30M+ annual revenue Serial Entrepreneur: Founded and scaled multiple IT firms across cybersecurity, cloud, and digital transformation Executive Coach: Certified Business and Executive coach combining strategic vision with hands-on leadership experience Fractional Executive: Currently serving as Fractional CEO/COO/CTO across diverse industries 🚀 Core Expertise: Strategic Leadership & Growth Built IT services firm from startup to $30M+ annual revenue with 500% YoY growth Led post-acquisition integrations and M&A strategy for technology companies Managed P&L responsibilities up to $100M with 75+ global team members Consistently exceeded revenue targets and improved EBITDA contributions Technology Innovation & Digital Transformation Spearheaded complete technology stack modernization for B2C/B2B marketplaces Led digital transformation initiatives in manufacturing, robotics, and legal tech Implemented enterprise-wide solutions in cloud computing, cybersecurity, and AI/ML Architected scalable infrastructure for SaaS platforms and emerging technologies Fractional Executive Leadership B2B SAAS (Head of IT and Product): Optimized product, handled Global compliance, SOC2, Stabilized infrastructure and Security B2C Marketplace (COO/CTO): Optimized technology stack, refined business model, implemented security frameworks LegalTech Firm (COO/CTO): Unified 4-company operations post-acquisition, streamlined compliance processes Manufacturing (CEO/CTO): Led post-acquisition integration, implemented IoT solutions for production monitoring Humanoid Robotics (CEO/CTO): Developed technical roadmap for AI development, secured funding, navigated regulatory landscapes Executive Coaching & Organizational Development Certified Business and Executive Coach from ICF-accredited institution Specializes in leadership development for technology executives and entrepreneurs Proven track record in building high-performing teams across sales, technical, and operations domains Expert in change management and organizational transformation 🏆 Notable Achievements: Inc. 5000 Award Winner for exceptional business growth and innovation Successfully exited technology company through strategic acquisition Secured $2M revenue within first year of launching new IT solutions firm Decreased Days Sales Outstanding by 33% while increasing EBITDA contribution by 3% Performance Forum Winner (Top Nationwide Performer) multiple years Four-time "Best of Chandler" Award recipient Best-Selling Author 💼 Industry Experience: Technology • SaaS/Marketplace • Manufacturing • Healthcare IT • Legal Tech • Financial Services • Robotics & AI • Government Contracting 🔧 Technical Expertise: Cloud & Infrastructure: AWS, Azure, Google Cloud, Enterprise Architecture Security: Identity Management, Cybersecurity Frameworks, Compliance, Threat Management Emerging Tech: AI/ML, IoT, Robotics, Digital Transformation Enterprise Systems: ERP, CRM, HCM Solutions, Business Intelligence 📈 What Clients Say: "Bethany's unique combination of technical expertise and business acumen helped us navigate a complex acquisition while maintaining operational excellence." "Her strategic vision and hands-on approach transformed our technology infrastructure and positioned us for sustainable growth." 🎯 Ideal For: Growing Technology Companies seeking strategic leadership and operational optimization Manufacturing & Industrial Firms requiring digital transformation and technology integration SaaS/Marketplace Platforms needing product strategy and technical architecture guidance; Global compliance (SOC2, etc) Post-Acquisition Companies requiring integration expertise and change management Executives & Entrepreneurs seeking coaching for leadership development and business growth Ready to drive your next phase of growth? Let's discuss how my proven track record of building, scaling, and successfully exiting technology companies can accelerate your business objectives. Pricing packages available - contact me to discuss your specific needs and timeline.

Hey there, I’m Senior AirTable Architect & Integration Specialist (Zapier, Make, Stacker, Twilio, Calendly, Typeform, eBay API, and more). Microsoft Certified Trainer. With over 25 years of custom development experience, I challenge the "no code" approach to solving business challenges efficiently and effectively. As a Microsoft Certified Trainer with a background in Excel, SharePoint, and MS SQL, I'm deeply familiar with spreadsheet systems and data management. I’ve worked as a Microsoft instructor for one of the biggest banks in the EU region. Now I lead educational events in the US to teach advanced AirTable techniques. NOTABLE SKILLS & ACHIEVEMENTS: - Developed a proprietary business process automation solution using Airtable engine. - Experienced in e-commerce integrations and omnichannel synchronization. - Adept at systems integration, with numerous CRM integrations completed for my own company. - Highly experienced with Zapier, Integromat (Make), and developing custom integrations within them (called apps). - Created DataStudio dashboards for sales and marketing business analysis. - Wide experience in messaging automation. I'm located in Palo Alto so communication will never be an issue. MORE ABOUT MY EXPERIENCE: I hold certifications in Excel, SharePoint, MS SQL, PowerShell, and Windows Server, in addition to my Microsoft Certified Trainer (MCT) credentials. With over 15 years of experience in no code development started with SharePoint, Infopath, PowerShell, MS SQL, and Windows Server administration, I've worked on various versions of SharePoint from 2003. My diverse background includes telecommunication, enterprise content management systems, business modeling software, and Windows Server administration. Now a proud founder of multiple startups and my own software development company (50+ employees, $2M+ revenue), I've been involved in numerous challenging projects, assisted renowned US startups (our clients raised $200M+ investments), and have experience in developing enterprise-level solutions. As a result, I'm highly business-oriented and committed to delivering exceptional results. Let's discuss how my expertise can help drive your business success!

👋🏼 Hello, and thank you for visiting my profile! I am a project manager who thrives at the intersection of operations and execution—supporting global teams, brand growth, and meaningful impact. Let me share a bit about me... AI Experience ✅ Helped client to build AI Chatbot for their businesses ✅ Managed IT Team for clients for their businesses on AI Agents business models for their external parties. ✅ Using Claude, OpenAI, and Anthropic for clients' existing businesses to improve workflows and resources to ensure their revenue bumps up and cost-effectiveness. Project Management & Strategic Execution ✅ Extensive experience in conducting project management audits that identify bottlenecks, rebuild workflows, and create scalable systems teams can actually thrive in. ✅ 10+ years managing complex, multilingual, and cross-functional projects across all sectors ✅ Skilled in leading teams through all project phases—planning, execution, and delivery—while ensuring clear communication and timely results. ✅ Proficient in Clickup, Asana, Monday, Trello, Notion, Slack, Google Workspace, and Microsoft Suite. ✅ Experienced in CRM builds, automation workflows, and compliance-focused initiatives (ISO/GSA). ✅ Strong track record in resource planning, stakeholder alignment, and executive reporting to support growth, budgeting, and strategic planning. Versatile Background ✅ Experienced technical operations with strong technical skills in coding and building automations ✅ Able to bridge creative and operational workflows to support both strategy and design execution ✅ Proficient in developing seamless, production-ready patterns for workflows, project management etc. ✅ Experienced in Systems Architect planning, workflow automations processes, and AI tools Team Development & Operational Systems ✅ Led and scaled global teams of 10–50 across creative and technical functions, fostering collaboration and accountability. ✅ Managed hiring, onboarding, and training systems to support high-performing remote workflows and sustainable growth.

I help NGOs, startups, and businesses turn ideas into funded, submission-ready proposals. I write grant proposals, RFP/RFD and tender responses, business proposals, and business plans — structured to match the funder's or buyer's exact evaluation criteria so your submission scores higher. Recent work: - Fundraising & grant strategy for a US WASH non-profit (Uganda) - RFP/RFD and tender proposals for US and international clients - Business cases and business plans for new ventures - CME course content and knowledge-base writing - Compliance checks that make proposals submission-ready Why clients keep me on: I read the RFP or grant guidelines first, then write according to the scoring rubric Clear, decision-ready writing — not filler Fast turnaround with clean revisions Share your RFP, grant guidelines, or a short brief — I'll reply with scope, approach, and timeline within 24 hours.

🎓 MBA from University of Sussex, England 🕥 Top Rated with 10,000+ Hours I started my career with KPMG and have 8+ years of experience in Fortune 500 and $10M+ revenue making firms in the UK and US. I have led high-impact projects, cross functional teams and extensively experienced in business analysis and end to end operations management to drive growth in SMEs and Startups. Currently I am based out of London and have flexibility to work in the US or UK time zones! 📌As the right hand of multi-million dollar CEOs I have the taken lead on following Roles, Industries and Projects/Operations Management areas: 📍 eCommerce Project Management – Overseeing platform builds, product launches & digital strategy. 📍Digital Marketing & SEO, PPC, Blog Project Management – Managed PPC, content & growth projects for renowned digital marketing firms. 📍 Website & SaaS Project Management – Managed end-to-end website, mobile app and software development projects 📍 Data Analytics Project Management – (Power BI, Excel, Looker Studio) Driving insights into action. 📍 Digital Marketing Agency Operations Management:– - I have led renowned digital marketing and web development firms as Chief Operating Officer (COO) and senior operations manager in customer facing roles: - I have led teams for managing digital marketing campaigns, that included SEO (on-page, off-page, white-hat), content writers, PPC (Google Ads, Meta Ads) and email marketing, 📍Web Development Agency Operations Management:– - I have led web development, software development agencies from the US and UK. - Managing the development of websites and digital platforms from managing teams of front and backend developers, UX/UI designers, feature developers, content writers and QA engineers 💡How I Achieve Economies of Scale for your remote business? 🎯 Start from managing the day-to-day operations – Strong expertise in team leadership, communication, project management, and performance reporting 🎯 Work as a Business Analyst to conduct systematic analysis of As-is business processes, analyze the operations from inside out, analyze team structure, IT infrastructure, and identify loopholes, bottlenecks 🎯 Strategize and resolve operational bottlenecks –pinpoint inefficiencies, and develop strategic optimization plans to drive consistent business growth. 🎯 Bring Organization to your company, structuring teams and building systems– Implement Project Management tools, communication platforms, and Agile methodologies 🎯 Do business process mapping, SOP development, and strategic delegation of tasks and responsibilities– Create detailed SOPs and strategic documents to streamline workflows, ensuring CEOs can delegate effectively for high paced growth of the company 🎯 Aim for long-term goal achievement – Continuously refine business processes, cement the strategies developed, implement automation solutions, and minimize CEO involvement to establish a self-sustaining, scalable business model. 🔋 Project Management Tools Expertise: 🎲ClickUp🎲 Wrike 🎲 Jira 🎲 Monday.com 🎲 Microsoft Projects 🎲 ASANA 🎲 Trello 🔋CRM Tools:🎲 Salesforce 🎲Insightly 🎲 Zoho Projects 🎲 FreshDesk 🎲 Hubspot 🔋Email Marketing Tools: Gmass, Claviyo, MailChimp 🎯 What I Bring to the Table: ✅ High Level and Fast Communication - I am available in your time zone ✅ Long term client relationships - My clients love my work, punctuality and humbleness apart from competency ✅ Proven Project Leadership & Cross-functional Team Leadership ✅ Digital Transformation Expertise- Introduce tools, move to enterprise ERPs, manage change Why Hire Me? 🚀 I don't just manage projects or operations—I optimize and scale businesses. I take a holistic approach to business efficiency, profitability, and long-term scalability. Whether it’s leading digital projects, implementing automation, or structuring high-performance teams,

Syroscape: Unlocking Predictable Pipeline Growth for 7-8 Figure B2B SaaS Who We Are: For the past 5 years, Syroscape has been the growth partner of choice for B2B SaaS companies stuck in the critical scaling phase. Founded by Dan, a performance marketer with multiple 7-8 figure transformations, our agency specializes in getting post-product-market fit companies consistent, qualified appointments and revenue growth. Our Focus: Pipeline Generation That Actually Works You've built a great product. You've proven demand. Now you need a reliable way to scale. That's where we excel. We engineer complete growth systems for B2B SaaS companies generating $1M-$10M+ ARR who need predictable pipeline growth – not just traffic or vanity metrics. What Makes Us Different Unlike agencies offering a random assortment of tactics, Syroscape delivers a thoroughly tested growth framework: High-Converting Paid Media – Engineered Meta & Google campaigns that consistently deliver qualified leads Conversion-Optimized Landing Pages – Custom designs proven to turn visitors into appointments Compelling Creative & Messaging – Ad assets that capture attention and drive action Engaging Video Scripts – Clear narratives that communicate value and move prospects through your funnel Proven Results for SaaS Companies Like Yours ✓ Demand IQ: CAC down 32%, SQL Cost Down 58% ✓ AI Startup: 46% increase in customer LTV in just 60 days, reducing churn and supporting a dramatic pricing increase ($9-$40 → $19-$3,000) ✓ Shopify App Launch: Zero to 100+ installs in two weeks, establishing product-market fit with multiple paying users ✓ Mobile App Growth: Scaled from 150 downloads to #6 on the App Store, generating $2M+ in potential revenue and securing widespread media coverage ✓ Digital Product Breakthrough: Transformed a struggling startup from $300 to $75K MRR in 120 days, enabling them to secure Series A funding Our Approach We don't just implement random marketing tactics and hope for results. We build predictable, scalable systems for generating qualified leads that seamlessly align with your sales team to drive revenue. Too many SaaS companies waste precious time and resources testing everything that might work. Our tailored strategies ensure you're taking precisely the right actions to grow your business as quickly as possible. Ready for Predictable Pipeline Growth? We're worked with 35+ SaaS companies (4.9/5 average rating) and have limited availability. Drop us a message and we can discuss your project.