KickAss Conversion Copywriter, Facebook Ads Copywriter, SEO-Optimized Website Copies, Sales Pages Copywriter, Email & Funnel Copywriter Numbers don't lie. When I crafted my first VSL for a struggling SaaS company, their conversion rate jumped from 2% to 11%. That's when I knew I'd found my calling as a direct response copywriter. The digital landscape is ruthless. Every click costs money. Every visitor who leaves without converting is revenue walking out the door. That's where I come in; turning your traffic into customers through words that work. I specialize in direct response copywriting that moves the needle. Not pretty words that sound good in boardrooms, but copy that generates immediate action. Whether it's a CEO scanning a sales page at midnight or a marketing director reviewing email performance metrics, my copy speaks directly to what matters most—results. My work with Niche.com, one of the fastest-growing EdTech companies in the United States, demonstrates my ability to deliver results at scale. Their trust came from performance, not promises. My copy helped them refine their conversion strategy and messaging, contributing to their continued growth. Core Specializations: VSLs & Sales Pages: High-converting video sales letters and landing pages that turn visitors into buyers Email Sequences: Nurture campaigns and sales funnels that build relationships and close deals Ad Scripts: Facebook, Google, and YouTube ads that capture attention and drive clicks Sales Funnels: Complete funnel copywriting from awareness to conversion Landing Pages: Conversion-optimized pages that maximize ROI Advertorials: Native advertising copy that educates and sells seamlessly What I Deliver: Email campaigns that consistently beat industry benchmarks Sales pages with proven conversion rates VSLs that hold attention and drive action Website copy that positions your brand as the obvious choice SEO-optimized content that ranks and converts B2B messaging that speaks to decision-makers My Process: 1. Research your market. Understand your customer's pain points. 2.Craft messaging that resonates. 3. Test and optimize for maximum performance. Your business deserves copy that works as hard as you do. Copy that turns website visitors into customers, email subscribers into buyers, and prospects into advocates. Copy that doesn't just communicate, but converts. Every word I write serves a purpose. Every sentence moves prospects closer to decision. Every paragraph builds momentum toward action. Ready to see what happens when strategy meets execution? Let's turn your marketing into a revenue-generating machine.

I help businesses looking to scale revenue with ad funnels, client communication strategies to inbound leads, and sales funnels that drive growth. As a creative strategist I've: *Generated 8-figures in sales with funnels *Increased B2B purchasing 135% with ghostwriting *Generated $387M in sales in 2023 for the supplement industry *Beat yearly revenue growth goals up to 187% using email "Jesse is always one step ahead of you with suggestions. He is versatile and definitely a professional at what he does. I've worked with a lot of creative strategists and Jesse is one of the easiest and fastest of them all to get what I need. Will definitely ask him for help on future projects." -The Art Of Online "Excellent communication. Great at working to understand the needs. Offers solutions to problems and always works to make sure that I am satisfied with the results." -InSync Consulting *He wrote our brand narrative which worked out great. We're using it for our sales page and video script. I had an experience actor read over the script and he stressed how well written it was. Jesse's writing is certainly clear and a great brand narrative. *Jesse was a pleasure to work with. He was very responsive, and always available. This, and the quality of work, will definitely bring us back together on future jobs. *Did a great job and responded very quickly to any inquiries. Very pleased with the work. *Jesse is a GREAT copywriter who really knows how to get inside the head of your prospect...and reach them where they live. *Jesse was a huge help in analyzing and improving our outdated copy. He is very knowledgeable of the psychology involved in consumer behavior and how to best appeal to their pain-points. I work with established business looking to increase sales and leads through targeted strategy. My clients range from success coaches making 7-figures a year to industry titans like Prolon, Healthy Finds, and binary trading giant 24Options. "Jesse was fantastic and a pleasure to work with. He had a deep understanding of what work was needed and performed above and beyond expectations. The tone of the copy was wonderful and emotionally engaging on all levels. To top it off his writing is incredibly professional and simply a joy to read." -Halycon Want to grow your sales, leads, and revenue? You need to take control of your customer's mind. I can help. JG

$50M+ in client revenue generated over the last 6 years. 77+ high-performing campaigns delivered across Meta, email, and paid social. I build ads that hook fast, scale predictably, and don’t burn out audiences. Your brand stays impossible to scroll past. 🌟 Why clients work with me I keep execution clean and momentum high, fast drafts, tight feedback loops, and deadlines that never slip. The result: consistent sales growth and a process that feels effortless. My Creative & Growth Framework 𝗗𝗲𝗲𝗽 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 Positioning, buyer psychology, and behavioral data are dissected to uncover proven conversion triggers. 𝗠𝗲𝘀𝘀𝗮𝗴𝗲–𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗶𝘁 Copy, offers, and creative tone are aligned to audience intent and funnel stage using tested frameworks, never assumptions. 𝗔𝗻𝗴𝗹𝗲 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 Data-backed persuasion models and testing insights eliminate creative fatigue and keep performance stable. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 Scroll behavior, pacing, and modular scripting frameworks are mapped to maximize thumb-stop rate and watch time. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Structured split testing isolates winners so only proven creatives scale. If you want performance creatives backed by data, AI-enhanced workflows, and real media buying experience, let’s build something that prints.

$30M+ Klaviyo Revenue | 100+ 5★ Projects | DTC Email Growth Strategist Struggling to turn email into a serious revenue channel for your DTC brand? I help premium eCommerce brands unlock real ROI with email marketing that works, no fluff, no guesswork. Just high-performing flows, data-driven segmentation, and campaign systems that drive cash-in-bank results. ✅ Why 100+ Brands Trust Me: - $30M+ in tracked email revenue generated across Shopify & DTC brands - 100+ projects | 90+% Job Success | Top Rated - Built & scaled email systems for beauty, wellness, fashion, supplements, fitness & more What I Do Everyday: 🌀 Automated Email Flows - Welcome, Cart Abandonment, Browse Abandonment, Post-Purchase, Subscription, Winback - All engineered to convert, upsell, and retain 📊 Klaviyo Segmentation + Strategy - Laser-targeted segments to reduce churn & boost CLTV - Full-funnel mapping for behaviour-based engagement 🛠 Klaviyo Setup & Migrations - Seamless Shopify integrations, ESP migrations, and infrastructure builds 💣 Campaigns That Actually Sell - Launch promos, product drops, evergreen campaigns - Built for clicks, sales, and customer loyalty 📱 Clean, Responsive Email Design - Mobile-first layouts, premium brand look, high conversion focus 🧪 A/B Testing & Optimization - Inbox deliverability, open rate improvements, CTA testing & refinement FAQ: Q: Who do you work with? Ambitious DTC/ B2C brands on Klaviyo - beauty, wellness, fitness, apparel, and supplements looking to grow faster via email. Q: What results can I expect? Clear ROI: revenue growth, better engagement, and scalable automations that free up your time. Q: Do you do ongoing campaign work? Yes. I handle everything from setup to strategy to ongoing campaigns, think of me as your fractional email marketing team. Q: Can I see your past work? 100%. Templates, flows, and live campaigns - just message me. Message me today or post a job and invite me directly.

Hi, I’m Kelly, an experienced copywriter who helps brands connect, engage, and convert with powerful, audience-first content. Over the last 16 years, I've written for top brands like FlightNetwork, Hertz, Skype, and many others, crafting copy that turns casual readers into loyal customers. My specialty? Creating messaging that speaks directly to your audience’s needs, making your product or service the obvious solution. Why clients love working with me: ✓ Native English Speaker (Canadian, living in Georgia) ✓ 16 Years on Upwork ✓ 700+ Happy Clients ✓ TOP RATED PLUS Freelancer ✓ EXPERT-VETTED (Top 1% on Upwork) “Kelly's work was outstanding. She knows exactly how to entice the reader with well-crafted descriptions and a good flow of information. A+++ writer!" My Approach: Your Customer Comes First Here’s the truth I’ve learned after over a decade in copywriting: your copy shouldn’t just be about what you do, it should be about what your customer needs. I dig deep into who you’re targeting, what they struggle with, and how you can make their lives better. Then, I use storytelling, strong CTAs, and a natural, relatable tone to turn those insights into copy that gets results. Whether it’s an email sequence that boosts your open rates, a lead magnet that fills your sales funnel, or web copy that turns clicks into conversions, I’ve got you covered. Some results I’ve helped clients achieve: ✓ 200+ Qualified Leads with a lead magnet tailored to the audience’s pain points ✓ 17% Increase in Email Open Rates with optimized subject lines and engaging content ✓ 3x More Engagement through a strategic email campaign for a SaaS product ✓ 371k+ Blog Views and 178 Comments on a single post with SEO-friendly, shareable content What I can help you with: 📑 Case Studies 📑 Whitepapers 📑 Lead Magnets 📑 Email Newsletters 📑 Website Copywriting 📑 Blog Writing I start every project by asking a lot of questions. I want to understand your business inside and out. Then, I’ll take that knowledge and craft content that doesn’t just sound good, but actually drives action. Plus, I keep the process collaborative, communicative, and (dare I say) fun! Let’s chat about your project. If you’re ready to get started, send me a message or book a quick 15-minute Discovery Call. I’ll listen to your needs, offer some initial ideas, and give you a clear plan of action. You can check out my reviews below to see why clients come back again and again! -------------------------------------------- "By far one of the most talented writers on Upwork! Kelly is intelligent, thoughtful and has a versatile writing style that can be applied to any content marketing effort. A+ work on every project to date, for over 18 months and running." "I've hired Kelly to write just about every piece of marketing content you can imagine. And every time, she does an incredible job. Her writing is crisp, relatable and (most importantly) always crafted with a strategic goal in mind. She truly cares about her work and her clients. I've turned to Kelly for copywriting support for nearly a decade because I know she delivers high-quality work every time. You won't regret hiring her." -------------------------------------------- One quick note: I appreciate personalized invites, so if you’re reaching out, a short, custom message goes a long way. Looking forward to hearing from you!

Agora-Trained and Former Intern at The Gary Halbert Letter I can make you grow on the front-end and the back-end. I can help you scale with creative strategy and/or grow your revenue by email with high-converting copy. This is why I've gotten my clients like: - A landing page which made almost 400K from cold traffic. - 4 emails which made 60K MORE than what the same promotion usually makes. - A Meta ad which beat a client's 7-year control. Here's What I Can Do for YOU: - Create powerful copy which sets off psychological triggers in your prospects' heads and compels them to buy. - Get your message across in a way which strikes a chord with your audience, and makes them see all the unique ways you can help them. - Connect with your audience in a way which shows them you understand them and their situation, and, more importantly, you have the solutions they need. - Uncover your USP - the thing which is most unique about you and shows the true value you have to offer your audience. Whether you're looking for creative strategy or to grow revenue with email... I can make an impact on your audience with high converting copy... I can help you scale with creative strategy. - Develop multiple concepts per angle (not just one-off ideas). - Write clear, conversion-focused hooks, scripts, and briefs. - Then test, analyze, and double down on what works. This way I can find winning angle + concept combinations and scale them consistently. I can grow your revenue with email marketing. I'll write daily/weekly emails, automate sequences, and optimize your deliverability to turn your email marketing into a well-oiled money-making machine. - Emails which foster a strong bond with your list. - Tech know-how which increases your deliverability. - And email strategy to maximise your sales. Here's what Kevin Halbert, son of copywriting legend Gary Halbert, said about me: "Jon is a hard working dedicated writer. He came through for us in a pinch... burning the midnight oil on bullet copy for one of our high end product launches. I was surprised by how good the copy was and how minimal the changes were needed to make the copy accurate... not bad considering he jumped into the project at the last minute with a fast approaching deadline." What clients say about me: Up to 400K in Sales from One Piece of Copy “Jon wrote the copy for one of my clients who is a fence contractor. The copy was well written with great attention to detail. But most importantly it converts. It turns out this client has turned into one of the most consistent best-performing campaigns. In fact my client has gotten so much business that he's currently booked 50 jobs out. That means here in my local market that's about $250,000 to $400,000 worth of jobs booked in advance. If you're looking for a copywriter give Jon your project and he'll give you solid copy that converts.” Sheldon Casper, Localizerdigital, Florida Gets YOU Leads ¨Jon created a 3 part direct mail campaign for me and already after sending the first letter I'm getting leads¨. Arash Ghadiri, General Manager House of Hearing, Toronto Increases Your Conversions ¨Working with Jon has been a rewarding experience, he suggested some key changes to my Amazon listing, which, combined with a very creative copywriting has proven to increase my conversions, certainly money well invested¨. Christian Mendieta, Amazon Seller, Sainte-Julie, Canada I've Even Sold Houses ¨Jon is a great copywriter who helped me to sell my house crafting a customer letter that I handed to every viewer of my property. His skill definitely helped me to gain interest in my house and sell it quicker for a higher price. Highly recommended¨. Angelo Bandiziol, Manchester, UK I Go Above and Beyond “Excellent and timely work. Responded to requests immediately and went above and beyond. I would definitely hire again for future projects”. Terry Shintani, Doctor and author, Hawaii In short, I've gotten my clients great results and I can do the same for YOU. Now It's YOUR Turn Contact me for an informal, friendly, no pressure chat. You can tell me what you're looking for... and we can see if we're a good fit. Warmly, Jon

𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗥 | Content Management, Systems Management I’m a creative project manager with 13+ years of experience leading content operations, managing workflows, and supporting founders, CEOs, and creative teams behind the scenes. I’ve worked across industries from fashion and publishing to tech and digital marketing. Specializing in content management and strategy, including overseeing WordPress publishing pipelines, planning editorial calendars, managing freelancers in Slack and Asana, and turning moving parts into a working system. I'm comfortable jumping into just about any tool—Notion, Airtable, Trello, ClickUp, WordPress, you name it—and I’m always looking for smart, creative ways to simplify systems. I type 120+ WPM, pick things up fast, and genuinely enjoy helping people stay clear, focused, and ahead of schedule. Using project management and research skills, I also work as a virtual assistant (VA) to help high-end solopreneurs and small business owners so that they can focus on growth instead of day-to-day details. I keep it simple: Good projects. Great people. Lots of planning. Continuous workflow management. 𝗛𝗜𝗚𝗛-𝗩𝗔𝗟𝗨𝗘 𝗖𝗢𝗣𝗬𝗪𝗥𝗜𝗧𝗘𝗥 | Copywriting, Ghostwriting I like my copy like I like my coffee: strong, smooth, and with a little bit of bite. ☕️ I write copy that feels clean, strategic, and sharp, without sounding like a sales robot. I work with founders, creative teams, and growing brands to shape messaging that makes sense from the inside out. That means your brand voice and story are dialed in across every touchpoint: website copy, blog posts, newsletters, email flows, LinkedIn thought leadership, professional bios, speeches, course scripts, and webinar content, internal SOPs, onboarding documents, sales decks, brand guidelines, pitch decks, product descriptions, FAQ pages, case studies, lead magnets, press releases, and investor materials. Niche? I’ve written for healthcare, technical Saas start-ups, and other detailed industries where clarity and accuracy matter as much as tone does. I’m a strong researcher and naturally curious, which means I’m confident writing across a wide range of industries, including pet care, veterinary, dental, digital marketing, branding, fashion, forestry, fitness, coworking spaces, construction, and real estate. 𝗣𝗢𝗗𝗖𝗔𝗦𝗧 𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗔𝗡𝗧 | Strategy, Editing, Production, Systems, Workflow I’m a podcast consultant and behind-the-scenes (aka ghost) producer who helps creators, coaches, brands, and entertainment pros like filmmakers, writers, performers, and comedians launch, manage, and run their shows. Bring your voice, your vision, your spark. I’ll manage the moving parts, production flow, scheduling, and freelancers, so your podcast runs like a well-oiled machine. Specializing in full podcast workflow: launch planning, episode scheduling, guest coordination, script prep, editing, post-production, uploading, show notes, and everything in between. I also help streamline systems, build SOPs, and keep your production process organized using tools like Google Drive, Notion, Trello, Libsyn, Blubrry, and Simplecast. As a 👻 ghost producer, I work without credit (don’t worry, I’ve got my own shows where I take the spotlight!) and focus fully on giving you a smooth, polished process that supports your voice, vision, and goals.

Hey, looking for high-converting ads, emails, or even sales funnels for your products/services? I’m not here to sell you clicks. What matters most is helping you stop wasting ad spend, turn attention into sales, and make your cash register ring. So if you want someone who thinks beyond “a campaign” and instead builds a strategic system that keeps your audience engaged, buying, and coming back for more… you’re exactly the kind of client I work with. My name’s Khanh, but you can call me Kim if that’s easier. I’m a Creative Strategist and Direct Response Copywriter who specializes in building high-converting ads, emails, and sales funnels for D2C brands. Because here’s the thing: Your ad is the spark... Your opt-in page is the first handshake... Your sales page is where curiosity turns into commitment... Your upsells are the hidden revenue boosters. And email marketing? That’s where trust deepens, loyalty grows, and one-time buyers become VIP customers who keep coming back long after the first purchase. Alright, I know you’re at the point where just a few extra sales can mean thousands of dollars in revenue. You already know good copy is worth investing in. But now you need to trust the person writing it. So… why me? Unlike most generalist copywriters on Upwork, I focus on one thing: Getting your customers to take the exact action you want them to take. Because the biggest problem in copywriting usually isn’t the writing. It’s the lack of understanding. Your customers don’t just want features. They buy what you offer because it speaks to an important need, desire, fear, or belief sitting underneath the surface. And that’s why my approach is research-first, strategy-led, and built around what actually moves people to act. ✔︎ NO SCAMMY COPY. High-converting copy isn’t about tricks. It’s about clarity, psychology, and strategy. I write ads that stop the scroll, sales pages that convert, and emails people actually want to open, read, and click. Together, I call this the Super Funnel. ✔︎ NO AWKWARD TONE. Your brand already has a voice, and your audience connects with it for a reason. So I welcome your input and feedback to make sure the copy sounds like you — not like a random freelancer forced your brand into a template. ✔︎ NO HYPE, NO BS. Fake promises and exaggerated claims might get attention, but they destroy trust. I don’t dress up weak claims and call it strategy. I write honest, persuasive copy that respects your audience’s intelligence, and I only work with brands that have a strong offer worth backing. Want proof? If you didn’t realize… you’re still reading a page of my copy right now. And if you thought you decided to keep reading… well, that’s exactly my point. So if you’re interested, here’s how working with me usually looks: 1. First, you’ll fill out my 13-question intake form so I can understand your offer, goals, audience, and scope of work. 2. Then we’ll hop on a deep-dive call where I’ll ask about your business, your customers, and run through my 15-point checklist to gather what I need before writing your copy. 3. Finally, if we’re a fit, you send me a job offer and we move forward. But there’s a catch: I genuinely don’t work with just anyone. Upwork isn’t the only place I’m active. I’m usually managing projects both on and off the platform, so I’m careful about whom I take on. This isn’t a gimmick. It simply means that if your business is a fit, your offer is strong, and I can see a real path to getting results… You get my absolute BEST. Still keen? Send me an invitation and give it your best shot. – LHKK

Hire me if you want real, tangible ROI from your marketing -- someone with more than 20 years experience in Direct Response. Someone in the top 1% of Upwork freelancers with the Expert Vetted Badge. A Marketing Director who has successfully run $100k+ a month ad budgets and marketing teams for 8-figure companies. Someone who has worked with the biggest and most successful entrepreneurs who built their multi-million dollar businesses using the same direct response marketing methods I'm an expert in. I've worked for Eben Pagan, Tony Robbins (yes, THAT Tony Robbins), Google, and hundreds of national and international clients such as Bose, AG Edwards, and many more. I'll create, write and implement your Meta and TikTok ads, online sales funnels, digital strategy, email campaigns, A/B split tests, landing pages, websites, direct mail, Facebook ads... if it LIVES in the direct response space I've done it and done it successfully. I've trained and coached entrepreneurs in marketing for some of the biggest names in Direct Response. Researched and implemented multiple complex online sales funnels with monthly ad spends of $50-$100k for multi-million dollar virtual companies. Written VSLs, webinars, national TV and radio commercials. I've spearheaded the launch of new online products in multiple channels and mediums. Run and written successful influencer and social media campaigns. And I will drive the development of your marketing and copy based on intensive prospect research and insights to deliver meaningful business results that makes sure your money is well spent. I'll also analyze the performance and retargeting efforts of your campaigns in order to increase ROI and grow sales revenue. Referrals provided upon request. But most of all, I'm easy going, chill, innovative and just simple to work with.

Hi there! I'm glad you stopped by. 👋 With 14 years of writing experience and 800+ completed projects on Upwork — 99% of them rated 5 stars — I've had the pleasure of helping clients across dozens of industries find their voice and tell their story through great content. Writing isn't just something I do; it's something I genuinely love. That means every project gets my full attention, whether it's a short product description or a full-length eBook. Here's what I can help you with: Website content — engaging, well-researched, and tailored to your audience Article rewriting — freshened up as much or as little as you need eBooks & guides — this is actually one of my most popular services, and my reviews speak for themselves! Proofreading — careful, thorough, and detail-oriented Product descriptions — unique copy that actually sells SEO/AEO content writing — content optimized to rank in search engines and get picked up by AI-powered answers I take pride in delivering work that genuinely makes a difference for my clients, and I back that up with free revisions until you're completely happy. No hassle, no extra charges. One small note: I pour real time and care into every piece I write, so I'm probably not the right fit if the main goal is the lowest price. But if you're looking for quality content from someone who truly cares about getting it right then I'd love to work with you! Feel free to send me a message anytime. I'm always happy to chat about your project. 😊 Andreea-Lucia