Helping digital founders organize, optimize & scale through strategy & systems. I help early-stage and scaling digital businesses turn chaos into clarity through systems, strategy, and execution. Whether you’re a startup founder building your MVP, a freelancer ready to formalize your business, or a growing digital brand struggling with internal chaos, I help you get organized, make smarter decisions, and scale without burnout. 🔹 What I Do: - Build your business structure from the ground up or reorganize what’s not working. - Design and implement growth systems: dashboards, automation, workflows, SOPs. - Help you define your value proposition, target market, and monetization model. - Act as your fractional COO or strategic advisor — directly working with the founder. - Get you investor-ready with pitch decks, financial models, and growth metrics. 📌 Who I Work With: - Tech startups & digital businesses (SaaS, platforms, service providers, solopreneurs). - Female founders & creatives ready to professionalize and scale. - Startup teams preparing for investment or systematizing operations post-MVP. - Business owners tired of duct-taped tools and reactive decision-making. 🛠️ Tools & Frameworks I Use: Notion · Airtable · ClickUp · Power BI · Lean Canvas · Zapier · Stripe · Google Workspace · CAC/LTV modeling · OKRs · Value Proposition Design ⭐ Most Requested Services: - Business strategy & MVP structuring - Operations clean-up & system implementation - Investment readiness (pitch deck + financials) - Monthly founder advisory (like a strategic co-founder) - Automation & KPI dashboards for remote teams 💡 Why Work With Me: I don’t offer fluff. I offer clarity. My clients walk away with organized operations, aligned strategy, and scalable systems and most importantly, the confidence to lead without second-guessing. Let’s start with a diagnostic session and see if my method is the right fit for your business.

QuickBooks numbers should guide your business not confuse you. As a CPA, I help business owners bring order to messy QuickBooks Online accounts, fix broken Bookkeeping, and build clear financial plans through structured Financial Modeling. This is what I can help you with: If your QuickBooks Online is disorganized, your Bookkeeping is behind, or your reports don’t reflect the real performance of your business, I step in as your dedicated QuickBooks Bookkeeper. I perform structured QuickBooks Cleanup, fix historical errors inside QuickBooks, and rebuild your Bookkeeping so your financial reports are accurate and reliable. Once your QuickBooks and Bookkeeping are clean, I help you plan ahead with professional Financial Modeling. I build a structured 3 Statement Financial Model that connects your income statement, cash flow, and balance sheet. With realistic Financial Forecasting and clear Financial Analysis, you understand your burn rate, runway, and growth path. The result is simple: clean QuickBooks Online, reliable Bookkeeping, strong Financial Modeling, and clear projections built with the discipline of a CPA and the strategic thinking of a Fractional CFO. This gives you numbers you can trust, better decisions, and financial clarity as your business grows. What you get: • Full QuickBooks Cleanup and reconciliation in QuickBooks Online • Ongoing Bookkeeping managed by an experienced QuickBooks Bookkeeper • Structured Financial Modeling with an integrated 3 Statement Financial Model • Clear, realistic Financial Forecasting for growth and capital planning • Scenario-driven Financial Analysis for investor readiness • Strategic support aligned with Fractional CFO and CPA standards When your QuickBooks and Bookkeeping are accurate, and your Financial Modeling, Financial Forecasting, and Financial Analysis are structured and realistic, you make better decisions, reduce stress at tax time, prepare confidently for investors, and grow your business with clarity. My focus is simple: clean QuickBooks, disciplined Bookkeeping, strong Financial Modeling, integrated 3 Statement Financial Model development, reliable Financial Forecasting, detailed Financial Analysis, and execution delivered with the structure and strategic thinking of a seasoned CPA and Fractional CFO.

Elevate Your Business with Data-Driven Growth Strategies I help business owners maximize their online presence and achieve explosive growth through high-ROI digital marketing, branding, and strategic operations. Unlike other experts, I cut through the fluff and focus on data, process optimization, and results. How I Can Help You I offer end-to-end solutions tailored to your business needs, from digital marketing and branding to operations and financial strategy. 🚀 Growth & Performance Marketing Paid Ads: Google, Bing, Meta, Amazon PPC, & Marketplaces SEO: Organic growth strategies, keyword research, on-page & off-page SEO Conversion Rate Optimization (CRO): Landing pages, full-funnel optimization Email Marketing: Automations, drip campaigns, newsletters, flows, ESP integrations Content Strategy: Ad creatives, UGC, organic social media content Web Design & Performance: UI/UX, branding workshops, performance audits 🎯 Strategic Business Support Market & Competitor Research: AI-driven insights, buyer personas Branding & Creative Strategy: Identity, messaging, workshops Tracking & Attribution Modeling: Dashboards, automated queries, reporting tools Scaling Strategies: Social & search ads, Amazon growth, marketplace navigation 🔥 Operational & Financial Strategy Process Optimization & Automation: SOPs, workflow improvements Fractional Leadership: CMO, COO, CFO services Recruitment & HR Optimization: Hiring, performance tracking, scorecards Financial Management: Budgeting, projections, payment systems, invoicing Why Work With Me? ✅ Proven Experience: Successfully managed large-scale budgets across various industries. ✅ Data & Process Obsessed: Focused on scalable, sustainable growth ✅ No BS, Just Results: Performance pricing available – I put my money where my mouth is 🎯 Ready to Scale? Let’s Talk! I offer a free audit to identify growth opportunities tailored to your business. Let’s build a roadmap for success - reach out today!

Most consultants tell you what to think. I show you what I've built — and then help you build yours. I'm a 3x founder and operator who has worked across Web3, fintech, global payments, and traditional industry — and I bring two things together that are almost never in the same person: deep crypto/DeFi expertise and BCG-caliber business strategy. My track record across both worlds: - Represented a $41M ICO (SONM) globally — one of the largest of its era — and negotiated a direct Binance listing - Designed tokenomics for projects that collectively raised $55M+ - Built and shipped a fully on-chain perpetuals DEX (FlexDEX on Everscale/TON) from zero to live product - Helped raise $6M for a top European proprietary trading firm — pitch narrative, financial structuring, and investor materials - Advised top-tier steel producers and a market-leading restaurant management company on BCG-level corporate strategy — growth models, competitive positioning, and market entry - Managed a $50M Family Office portfolio in Dubai: 100%+ bond returns, outperformed most VC fund benchmarks - Ran a crypto hedge fund to 1,000%+ return with a perfect exit before the 2018 crash - BS Computer Science (Bar-Ilan University) + 16 years of real-world software development before founding What I deliver on Upwork: - Tokenomics architecture — emission, vesting, distribution, governance, anti-dump mechanics built to survive market cycles - Business strategy — market analysis, competitive positioning, growth models, GTM frameworks (BCG-methodology) - Financial models — investor-grade P&L, cash flow, unit economics, scenario analysis for seed through Series A - Pitch decks — fundraising narratives that make investors lean forward, not scroll past - Whitepapers — technical + economic sections written for both institutional investors and exchanges - Fundraising preparation — everything a founder needs to be raise-ready, structured and positioned for the best outcome - Financial Management Consulting — portfolio optimization, capital allocation, risk-adjusted performance tracking, and hands-on treasury / cash-flow management for Web3 projects and traditional businesses - Investments Mentorship — I love this work. Deep fundamental analysis, long-term value investing (Warren Buffett style) applied to both traditional assets and select crypto protocols, high-conviction position sizing, trading frameworks, and market-making strategies that actually work in volatile markets I do not act as a fundraising agent or placement agent. I prepare founders to raise — with the materials, models, and narrative that give them the highest chance of success. - Personal Coaching . I also hold a degree in Transpersonal Psychology. Beyond the models and mechanics, I bring a rare layer: real-world application of transpersonal psychology to supercharge personal power. I help ambitious founders, traders, and investors elevate their energy, forge bulletproof self-confidence, cultivate mental resilience in extreme uncertainty, and align inner state with outer results — so you don’t just survive high-stakes environments, you thrive in them. Whether it's crushing decision fatigue during a bear market, owning the room in investor meetings, or sustaining long-term drive without burnout, this psychological edge turns good operators into exceptional ones. I work with a small number of clients at a time. Fluent in English and Hebrew, Intermidiate Spanish — well-positioned for projects worldwide First project? Message me before ordering. I want to make sure I'm the right fit — and if I am, I'll over-deliver.

Senior Technical Program Manager and Operations leader with 10 years of experience delivering complex programs across Google, venture-backed startups, US ecommerce brands, and DevOps consultancies. Sole Technical Project Manager at Cloud Posse (AWS Premier Partner) from 2023 to 2026, reporting directly to the CEO. I turn chaotic operations into systems that scale, without requiring management overhead. ★★★★★ Google's Chief Creative Officer "Skilled professional, fast learner, team player with great potential to embrace the new reality of communication that requires professionals to navigate between design, development, management and responsible thinking". ★★★★★ Google's Creative Director "Gabriela demonstrated tremendous effort and growth throughout her time working on my team and brought new perspectives, passion and energy to work. She's very curious and fearless and brings a positive attitude to the project, believing things can be improved. This is essential for someone who wants to thrive in communications nowadays. She's a strong and resilient professional who always pushes the boundaries of whatever she does". Recent positions: → COO at Brooklyn Jewelers LLC (NY), Apr 2026. Selected via Upwork's Expert-Vetted network to lead operations for a New York-based jewelry brand. Engagement paused early in onboarding due to the founder's family medical emergency. → Sole Technical Project Manager at Cloud Posse (US DevOps consultancy), 2022-2025. Reported directly to the CEO. Operated as de facto Head of Operations: led migration from Jira to Linear, managed AWS Partner Network activities, and ran all client delivery without supervision. → Project Manager at Vaan, a NY-based ecommerce agency. Delivered HexClad's brand-forward performance site redesign. → eCommerce Technical PM & Account Manager at The Form Factory, a California-based ecommerce agency. Delivered FLEO's headless commerce migration. What Cloud Posse's CEO, Erik Osterman, said about my work (April 2026): "Gabriela is an outstanding technical project manager who consistently exceeds expectations. From day one, she demonstrated strong ownership, follow-through, and an ability to navigate complex situations with confidence. Our clients regularly shared positive feedback about her responsiveness and attention to detail." How I help founders and operators: ✓ Operations strategy and execution for early-stage and growth-stage companies ✓ Technical program management with engineering, DevOps, and product teams ✓ Process design and tool selection (Linear, Notion, Asana, Jira, Confluence) ✓ Vendor and partnership management (AWS, agency partners, contractors) ✓ OKR design, operational reporting, and team performance management ✓ Headless ecommerce delivery (Shopify, custom stacks) Notable past work: ▸ Led production of Google's "All Brazil Plays" campaign for the Olympics 2016 (Sydney + São Paulo teams) ▸ Three years operating Cloud Posse client delivery autonomously, with zero supervision required ▸ Founded GABI808, where I'm currently validating Glutify, a fitness app for women ✅ Open to: fractional and full-time roles, COO / Head of Ops / Senior Technical PM positions. ✅ Availability: 30+ hours/week, EST, CST, and PST friendly hours. ✅ Languages: English (fluent), Portuguese (native). Reach out, and I'll respond within hours.

Are you an early-stage founder or a small business owner feeling stuck in the "Operator's Trap"? i.e. a rut of daily operations, chasing tasks, meeting deadlines, always lacking time, doing "Random Acts of Marketing", but nothing ever changes. Revenues are still down and it's difficult to find new customers? If you're doing less than $1M ARR and have less than 10 employees, chances are you're wearing multiple hats and pretty much running the entire show yourself! You don't have a marketing problem. You have a Growth Strategy problem! I'm Hasan — a Fractional CMO with 15+ years of digital-marketing expertise across 250+ founders. I work with small business owners / startup founders who are smart, scrappy, and tired of getting generic marketing advice that sounds good but does nothing. Here's what I actually do: → Act as your co-founder level Strategic Marketing Leader and drive digital growth! → Help you get crystal clear on who you're selling to and why they should care → Build a lean marketing system that fits your stage, your budget, and your team → Show up as an execution partner — not just a slide-deck strategist → Tell you what's not worth your time (honestly, prioritizing marketing goals is half the job) I've worked across 50+ industries — SaaS, services, healthcare, tech, veterinary — so I don't come in with a cookie-cutter playbook. I come in with questions, and we build from there. You're probably a good fit if: – You're pre-revenue or early-revenue and need a real go-to-market strategy, not a mood board – You've tried hiring marketers but felt like they needed too much direction – You want a senior marketing brain without the full-time CMO price tag – You're done wasting money on tactics that don't connect to a bigger picture – You want to redesign your website, brand, positioning, and overall digital presence. You're NOT a good fit if: – You want someone to just "run your social media" – You're looking for the cheapest option – You need a yes-man I hold a Double MBA (International MBA + EMBA at Quantic) and I'm also a SCORE Certified Mentor in the DC/NoVA area — which means I genuinely enjoy helping founders think clearly, not just billing hours. If that sounds like the kind of partner you've been looking for, let's talk.

Hi, I’m Suleiry Matos — a former Chief Operating Officer and current CEO with over 20 years of experience building, fixing, and scaling operations for service-based and technology-driven organizations. I specialize in current-state to future-state solution architecture, operational cleanup, and execution. My work focuses on identifying gaps across people, process, and systems, then designing and implementing structures that create clarity, accountability, and scalability. I’m not an advisor who drops a strategy deck and disappears — I work hands-on with leadership and teams to turn complexity into organized, repeatable operations. Before founding Biz Con Ed, I spent five years as COO of a CRM and ERP implementation firm, where I led operations, delivery, and client success across Salesforce, HubSpot, Zoho, NetSuite, and custom CRM environments. I oversaw cross-functional teams, standardized internal workflows, implemented performance metrics, and ensured complex client engagements were delivered with consistency and quality. Today, through Biz Con Ed, I partner with founders and executive teams as a Fractional COO or Business Operations Consultant. Engagements often include: Auditing current business structure, workflows, and operational bottlenecks Designing organizational structure with clear roles and ownership Building and documenting SOPs for sales, operations, and admin Improving CRM usage for deal tracking, renewals, reporting, and accountability Designing sales operations handoffs and pipeline discipline Defining KPIs and building leadership dashboards Streamlining communication across leadership, sales, and admin teams Supporting execution, prioritization, and accountability during scale I have deep experience working with service-based and commission-driven businesses, including regulated and complex environments where operational rigor matters. My background in CRM, ERP, and systems architecture allows me to align technology with real-world operations — ensuring systems support the business instead of creating friction. Clients work with me when they need structure, clarity, and momentum — not just advice. If your business has strong potential but feels operationally scattered, I help bring it into focus and build the foundation needed to scale with confidence.

Hi there! I’ve specialized in digital marketing for 11 years, adapting to where your business needs support. Whether it's serving as a fractional CMO or focusing on lead generation, ads, or social media/branding, I'm here to help. Let me know if you’d like a quick intro call or a tailored proposal. I run GPS Marketing and focus on partnerships, not just transactional work. While I specialize in social media, paid ads (Google & Meta), funnels, and strategy, I provide long-term support, treating your brand like my own. My marketing journey started at 16, driven by necessity. My family was escaping an abusive household, and I used my first startup income to help us start over and fund my education. This sparked my passion, leading to the founding of Peace Over Pieces, a nonprofit supporting domestic abuse survivors. Every project I take on has meaning behind it. I earned my degree in marketing, entrepreneurship, and computer science from Westminster College and then launched Ground Plan Studio—a boutique firm focused on strategy, transparency, and sustainable growth for brands I truly believe in. Today, I lead a small but talented team, including a former Meta & Google ads strategist and a creative designer. When you work with us, you get high-level strategy, impactful creative, and reliable support—not just outsourced work. You can view my intro video and client portfolio here: [Google Drive Link] Here’s what working with me looks like: Full-Service Marketing & Ads: Tailored content creation, paid ads, engagement, and community growth for your brand Ad Strategy + Execution: Performance-driven campaigns across social and search platforms Analytics & Reporting: Clear monthly reports to inform better decisions Dedicated Marketing Partner: Direct access to me for strategy, feedback, and brainstorming Complimentary VA Support: A real human (not a bot) engages daily to grow your audience and build meaningful connections. This VA will handle tasks like following, engaging, and posting in groups, based on our strategy. Other Credentials: Featured in Forbes Named a Top 100 Marketing & Advertising Leader by MADCon USA Nominated Business Woman of the Year Led campaigns for startups to 7-figure brands Partnered with a former Meta & Google strategist for advanced performance insights If it sounds like we’d be a good fit, I’d love to offer a complimentary strategy presentation. Let me know if you’d prefer that before or after our call. Either way, we’ll start with research and a roadmap to align your budget, goals, and growth. Looking forward to hearing more about your vision!

I am an executive leader with a decade of experience driving revenue growth and transforming operations in the software and services sectors. As the Founder and CEO of my own company, I have developed effective operating systems, coached managers, and implemented technologies that enhance efficiency and profitability. My expertise lies in scaling businesses and executing growth strategies that deliver tangible results. I excel in hands-on leadership roles at people-first organizations, focusing on collaboration and innovation. If you're looking for a strategic partner who can lead initiatives and boost performance, let’s connect. I am ready to bring my expertise to your project and help you achieve your goals.

Fractional CMO for CEOs done with disconnected marketing. Your ads, funnel, and strategy should work together — not against each other. I fix the system and scale what works. $100M+ revenue. 11:1 ROAS. Yeah, really. (Check the case study.) I'm ready when you are. If you want to take the jump to the next level for your business, keep reading... Strategy says one thing, ads say another, and your funnel leaks everywhere. You've hired specialists who optimize their piece but no one owns the whole picture. That's what a Fractional CMO solves. I step in as your marketing leader — owning strategy, execution, and results. 📈 What I've Delivered as a Fractional CMO: → $12.3M revenue added for a supplement brand (scaled from $500/day to $10K/day ad spend) → 11.1x ROAS for pet tech e-commerce — took them from negative ROAS to $100K/week in ad spend → $30M+ in ad spend managed across Meta, Google, and YouTube → $100M+ in total client revenue generated 🔧 My Fractional CMO Services: ✅ Marketing strategy & positioning — clarify your message, offer, and audience ✅ Full-funnel paid media — Meta Ads, Google Ads, YouTube ✅ Direct response copywriting — ads, landing pages, emails that convert ✅ Funnel & landing page optimization — fix the leaks, increase conversion ✅ Marketing audits & roadmaps — find what's broken, prioritize what matters ✅ Team leadership & vendor management — run your marketing like a real CMO 🎯 Best For: DTC / E-commerce brands ready to scale past $50K/month Local service businesses (solar, home services, contractors) Supplement & fitness companies Businesses ready for Fractional CMO leadership without the $250K+ full-time hire ⭐ What Clients Say: "He will make you a lot of money." — Facebook Advertising Client "He is worth every penny. I trust him with my money, with my business. He is a God-send." — Dr. Susan Swartz "As a Fractional CMO, he brought structure, clarity, and high-level strategic thinking." — Marketing Transition Consulting 🏆 I'm Expert Vetted (Top 1% on Upwork), Top Rated Plus, with a 100% Job Success Score across 99 projects. If you're ready for a Fractional CMO who owns the outcome — not just the strategy deck — message me. Let's see if we're a fit.