So, you’re starting a new business and you need that extra push to make your mark and stand out? Or, you need to wipe out the doity yet the boring face of your existing copy? Let me tell you a best-kept secret here that your competitors don’t want you to know: In order to effectively make sure every prospect of yours proceeds to check out, each part of your written content needs to be curated by a professional. Because no matter how great your product/service is, only powerful, hype-free, and persuasive words can connect them to the core issues of your target audience, resulting in SALES. Cue a Web copy, Landing page copy, VSL, or advertorial. If you’re a business person, entrepreneur, marketing expert, influencer, or product owner, you only have about 8 seconds to captivate your target audience. Otherwise, they disappear back to the internet world, unconcerned about your offer. What you say acts as a crucial conversion-driving tool. Each line should fit in and connect to your audience, targeting their deepest pain points, fears, needs, and desires. In every copy, you need to craft a big, shiny promise, lay out the benefits, and tie them into a deep-seated, problem-solving, irresistible offer. Hence, there is a need for a direct-response copywriter. Since I've written for various niches, I've been well-versed in ROI, sales, storytelling, brand building, direct response, educational copy, or video scripts for advertising, promotion, and long-form content. What Do I Do? Website copywriting | Landing page copywriting | Sales page copywriting | Video sales letter | Email copywriting | Facebook ad Copywriting | LinkedIn post writing | Facebook Ad Scriptwriting | Explainer video scriptwriting | Ad copy | Sales Copy | Creative writing | Copywriting | Campaign writing | Webinar Funnel Copywriting | Search engine optimization | Marketing Copywriting | Sales Writing | Advertorial | Telemarketing scriptwriting | Marketing strategy | Creative strategy | Storytelling | Social media copywriting | Facebook VSLs Copywriting | Facebook ad copywriting | Sales copywriting | Marketing copywriting | UGC Scripts | Video advertising | UGC scriptwriting | Tik Tok ad copywriting | LinkedIn profile writing | LinkedIn profile optimization | VSL | Short video ad scriptwriting | Headline | Hook | Direct response marketing | Sales funnel copywriting | Sales and marketing | Lead generation | E-commerce sales funnel copywriting | Professional copywriter | Freelance copywriter | Product Page Copywriter | Product Description Writer | Ecommerce Copywriter | About us Page | SEO writing | SEO Copywriting | SEO Website Copywriting | UGC Ads | Brand Story | Website Content | Landing Page Content | Sales Page Content | LinkedIn Ghostwriter | Ad Scripts | E-commerce Copywriter | Product Advertorial | Video Sales Letter Script | Sales Writing | LinkedIn Posts | English | Brand Consulting | Brand Identity | Explainer Video | Product Page Copywriting | Webinar Scriptwriting | Webinar Copywriting | Direct Response Copywriter | Copywriter | Creative Writing | Landing Page Copy | Sales Copy | Ad Copy | Static Ad Copy | UGC Ad Copywriting| Ad Copywriting | E-commerce Product Copywriting | Expert VSL Copywriter | Video Script | About Us Page | Home Page Copywriting | Website Copy | SaaS Copywriter | Email Copy | Newsletter Copywriter | Cold Email Copywriter | Facebook Ads | Persuasive Copywriter | Ecommerce Emails Why Hire Me? With over 5 years of experience in split testing copy and implementing game-changing sales copywriting, marketing, and scriptwriting strategies, my job is highlighting the benefits of a campaign to persuade your market, increasing front-end conversions, and the lifetime value of each customer. Whatever your niche or current stage of business, I take an individual approach, do in-depth research, and tailor my creative writing to capture your most profitable audience. Message me for relevant portfolio examples or to discuss your project.

I’m a conversion-focused copywriter who helps businesses turn words into revenue. With a strong background in direct response copywriting, I specialize in creating clear, engaging, and persuasive copy that connects with your audience and drives action. Does any of this sound familiar? "I'm hopeless when it comes to writing... I don't know what to say." “I get traffic, but no conversions.” “Our emails don’t bring replies.” “The copy feels flat, not persuasive.” Then you’re not alone. Many great businesses struggle with this, and that’s where I come in. Here's What I Can Help You With • Website Copywriting: A full audit and complete rewrite of your highest-traffic pages (homepages, service pages, landing pages, and product descriptions) with benefit-driven, persuasive copy optimized for SEO and online page visitors. • Email Campaigns & Sequences: From cold emails that get replies to email nurture sequences that convert leads into paying customers. • Landing Pages & Sales Funnels: High-impact copy that grabs attention, builds trust, and compels visitors to take the next step. • Ad Copy & Social Media Content: Performance-driven copy for Meta ads and DTC/eCommerce marketing that resonates with your ideal customers. Why Clients Hire Me • I’ve crafted persuasive copy for B2B agencies, Service-based businesses, Coaches & Course creators, and DTC eCommerce brands. • I communicate a lot, ask questions, and bring suggestions that make the project better. • I'm thorough with research and make sure that every piece I write is backed by an understanding of pain points, motivations, and buyer behaviour. • No boring, keyword-stuffed copy. I infuse humour and storytelling to make your website SEO and human optimized. So what are you waiting for? Whether you need a website rewrite, a conversion-focused landing page, or persuasive email copy, I’m here to help. Send me a message and let's get cooking!

⚜️ Are you looking for an EXPERIENCED professional who can deliver top RESULTS for your project? Then your search is over! I'm ranked among the top freelancers in Brazil on the 99freelas platform, which has over 2 MILLION freelancers (see details in the portfolio section of my profile). ⭐Click on “more” below to see how I can help you:👇 I’ve been working as a freelancer for over 9 years across different areas — especially in Copywriting, Web Design, and Video/Audio Production. Here are the main services I can offer: Copywriting ✅ Ads ✅ Landing Pages ✅ VSL Scripts ✅ Email Marketing ✅ YouTube Scripts ✅ Product Descriptions Web Design ✅ Sales Pages ✅ Landing Pages ✅ Business Websites ✅ Presentation Pages ⭐ What I can offer to your project ⭐ ✅ Copywriting with a strong conversion focus: ads, landing pages, VSLs, email marketing, blog articles, and YouTube scripts. ✅ High-converting sales and landing pages with modern, responsive, and performance-driven design. ✅ Dynamic video editing for YouTube, reels, creatives, online courses, and sales videos — with engaging cuts and Brazilian voice-over if needed. ✅ Strategic vision across content, design, and editing to craft clear, persuasive messaging. ✅ Fast and transparent communication throughout the entire project. ✅ Deep commitment to your success — I aim to overdeliver and bring real, measurable results. ⭐I also work in other areas like Audio/Visual, Writing, and Project Management:⭐ Video Editing: ✅ Reels ✅ Creatives ✅ Online Classes ✅ Sales Videos (VSLs) ✅ YouTube Videos ✅ Brazilian Voice-over WordPress Writing: ✅ Marketing ✅ Engineering ✅ Mobile Apps ✅ Pop Culture ✅ Investment Blogs Project Management: ✅ Social Media ✅ Info Products ✅ Content Creation ✅ Team Coordination (writers & proofreaders) ⭐ Why choose me over other Freelancers ⭐ ✅ Versatility: I deliver complete, integrated solutions as a copywriter, designer, and editor — all in one. ✅ Results-Driven: Every delivery is crafted to convert, engage, and bring real value to your business. ✅ Responsive Communication: You’ll always be informed, with quick replies and full transparency. ✅ True Commitment: I treat every project as unique, with full attention to detail and a drive to exceed expectations. ✅ Strategic Thinking: I don’t just deliver creative pieces — I deliver smart, goal-oriented solutions. I’ve worked with both small and large agencies, serving beginners and experts in the digital market, and collaborating with brands of all sizes. ⭐My mission:⭐ To explore the full potential of each project, always aiming to achieve the best possible results for you and your business — with a focus on scalability and long-term success. ⭐⭐⭐⭐⭐"Willames was very attentive, followed instructions carefully, and delivered an amazing copy, as well as the entire sales page everything was complete and perfectly suited to the purpose we discussed. Communication with Will went smoothly, and we had no issues at all. I highly recommend his work." - Anthony Lopez, Chicago. ⭐⭐⭐⭐⭐ "Willames is outstanding! An excellent, organized, and highly effective professional. I strongly recommend him both for copywriting and sales page creation!" – Joseph Thomas, Philadelphia. ⭐⭐⭐⭐⭐ "Excellent professional! Very helpful and attentive to all requests. This is the best sales page I’ve ever had — I’ll definitely work with him again!" – Theodore Wilson, San Diego.

Copywriter & Marketing Specialist. I've helped some of the biggest in the fitness/health space, NY times bestselling authors, non-profits & foundations, local businesses, & even smaller creators/businesses looking to grow their brands. How? Email marketing, consulting, sales pages, landing pages, funnel buildouts, brand growth strategy, ad scripting, email automation sequences, video sales letters, short form copy, YouTube assistance, offer creation, social strategy, in person client days, bunch of other stuff. I've just started on upwork, but I am an experienced copywriter, more can be learned (+ testimonials) on my website: johnstoncopy.com

Tired of prospects NOT buying your program? Yeah, they're there looking at your course but JUST not buying it. You'd be like, "Come on, what are you waiting for? Buy already!" As if coaching your students and refining your course isn't time-consuming enough… You still have a lot of marketing… and nurturing to do... to keep your business’ cash flow coming in. From optimizing your website copy to making sure you’re sending the right email sequences at the right time… 24 hours a day feels a little… inadequate... But why should you do everything? What if you can save hours of your day… At the same time minimizing your costs (from buying marketing courses, paying ads, buying leads) WHILE increasing your revenue (repurpose your time from doing marketing to making your offer premium OR even exploring other related passive streams of income - public speaking, merchandise, podcasts, etc)? So here’s what I can do for you 1. You will have long term benefits with me researching your market and finding out what offer is irresistible to them. 2. You’ll be able to free hours of your day since I’ll be creating simple yet effective sales funnel strategies for your campaigns. 3. You’ll have more loyalty and trust from your leads as I create emails, email sequences, and email strategies that adapt your language to send to your email list. 4. You’ll have 10% to 50% MORE CONVERSIONS from your emails because I will look for the right email strategy and language for your market. 5. I also create Persuasive Landing Page Copy that makes your offer irresistable to your prospects. You don’t have to discover everything by yourself. I trust that you know a golden opportunity when it knocks at your door. Either you continue spending your time looking for “other” opportunities. Or go ahead and grab this unique one right here. Send me a message so we can talk about what exactly you need and see how I can help you. PS. There are a ton of “copywriters” out there who says they are a “great fit” - as you can see I’m one of those few who actually knows what he’s talking about. PSS. Let me make those warm leads warmer for you so they can literally be converted at YOUR chosen time. So, send me a quick message saying, "Hey Jay, I need an email copywriter" now

Cold traffic copywriter. eCommerce brand owner. I help brands profitably scale both on cold traffic and email list management using long form copy 5+ years of experience growing ecommerce brands using direct response copywriting. DM for samples!

I'm an experienced copywriter and marketing manager, helping brands enhance customer journeys through engaging, concise content.

About Me I help brands turn attention into customers through clear messaging, structured funnels, and lifecycle email. My work focuses on the full path from first click to purchase. That includes ads, landing pages, onboarding sequences, retention emails, and conversion optimization. I’m less interested in writing one piece of copy and more focused on building systems that keep working after traffic arrives. Most clients come to me when something feels off. Traffic isn’t converting. Emails exist but don’t drive revenue. Messaging sounds generic or AI-written. I step in to diagnose the gaps, clarify positioning, and build copy that moves people forward. What I Do I write and structure funnels, email ecosystems, and performance creative designed to improve conversion and revenue per subscriber. That includes landing pages, welcome flows, nurture sequences, paid ad scripts, advertorials, and product page optimization. I work angle first, not template first. Every project starts with audience belief gaps, offer clarity, and the stage of awareness we’re speaking to. Industries I’ve worked across ecommerce, SaaS, education, service businesses, and founder-led brands where messaging clarity directly impacts growth. Why Clients Work With Me You’re not getting filler content. You’re getting conversion thinking. I combine direct response fundamentals with real buyer psychology so your messaging feels human while still performing. I move fast, communicate clearly, and iterate based on what actually happens after launch. If you need copy that connects the dots across your funnel instead of living in isolation, I can help.

I create compelling, SEO-optimized copy for coaches, therapists, organizational leaders, and consultants. With 10+ years of copywriting experience, an academic background in health, psychology, and wellness, and an MBA specializing in marketing, my goals is to speak for your brand and grow your business by maximizing your traffic, engagement, and sales. My expertise: • Website copywriting • Email marketing copy • Blog writing • Advertising copy for social media and Google “Catherine is a hugely talented writer who managed to express the feeling of my brand even better than I could have imagined! I can't wait to work with her again on my next project. Did I already say Hugely talented?! 10/10” "Very friendly, professional, willing to take ideas on board, but also has a great sense of independent creativity when required. 100% recommend!" "Catherine is an exceptional copywriter, able to adapt her writing style to the target audience, delivering flawless articles and on time. I highly recommend her." I believe truly powerful content starts with: 1. Knowing your target audience 2. Knowing your USPs 3. Integrating and engaging through relevant channels 4. Collaboration 5. Performance evaluation and iteration ABOUT ME: While freelance copywriting has always been my passion, since starting my postgraduate studies, I have concentrated almost exclusively on helping small-to-medium-sized business owners grow. My email, website, and blog copywriting experience inspired me to focus my MBA research and thesis on digital growth in startups, where I gained a deep knowledge of the marketing communications strategies that shape my copy today. My considerable experience collaborating with coaches, consultants, educators, and organizational leaders means I am always expanding my already extensive organizational and positive psychology knowledge. If you're looking for a B2B copywriter who can quickly understand your goals and help you realize tangible results like CTR, improved CRO, and conversions, please don't hesitate to drop me a line :)

Most websites don’t have a traffic problem, they have a content and structure problem. I'm Sonja, working in content and SEO with 10+ years of experience, helping websites grow through copywriting, on- and off-page SEO, and technical fixes. Work is based on your current state, goals, and budget, so we decide what to focus on first and adjust as results come in. If you like this approach, check my results, how I work, what comes with me, including premium tools (−$500+/month saved), plus my experience and how else I can help! How I've helped websites grow ⭐ 20–80% organic traffic growth, including ~10–25% increase to service pages (internal linking) and ~20–60% blog growth (content clusters) ⭐ 30–150+ keywords ranked through topical authority, including #1–#5 positions, with average rankings improving from ~30–40 to 12–20 and CTR from ~1% to 1.8–2.5% ⭐ 10–30% of total traffic from organic, including ~2–8% from AI search sources ⭐ Work done on DR 0 domains without backlinks, with DR improving to ~10–20 through citations and backlinks ⭐ ~20–40% faster load times on key pages after technical fixes ⭐ 5–20+ monthly calls generated via Google Business Profile and review campaigns How I work I don't approach SEO as separate tasks, but as connected areas. Work is prioritised based on the current state, goals, and budget. ✅ SEO Copywriting: Landing pages, service pages, blog content aligned with search intent ✅ On-page & Content SEO: Keyword research, clustering, content updates, internal linking, metadata ✅ Technical SEO: Site structure, crawlability, indexing, page speed, resolving technical limitations ✅ Off-page & Local SEO: Authority direction, Google Business Profile optimisation, NAP consistency, review strategy, GBP posts How I set priorities Not everything is done at once. Priorities are based on the website's current state, goals, and available budget. Depending on that, the focus is usually on: * fixing technical issues that limit visibility * improving existing content before creating new pages * building new pages around keyword clusters * increasing local visibility where faster results are possible … but everything is planned monthly and adjusted based on your feedback. Tools I'm already subscribed to (no additional cost on your side) You don't need to invest in SEO tools or set up anything because everything is already in place. * Ahrefs (−$449/month) * Screaming Frog (−$279/year) * Grammarly (−$144/year) * AI tools (ChatGPT, Gemini, Perplexity — used for research and structuring) This allows for: * faster execution * no setup delays * no additional tool costs Also experienced with: ✅ Google Search Console (performance tracking, indexing, query analysis) ✅ Google Analytics (traffic analysis, user behaviour, conversions) ✅ Google Tag Manager (tracking setup and adjustments) ✅ PageSpeed Insights / Core Web Vitals tools (performance analysis) ✅ CMS platforms (WordPress, Webflow — publishing and updates) ✅ BrightLocal (Local SEO, rankings, and Google Business Profile tracking) ✅ Mailchimp (Email marketing, campaign setup) ✅ Draftaliser (AI document drafting tool) Experience ⭐ 200+ businesses and agency partners ⭐ 15+ industries (SaaS, eCommerce, marketing, and others) ⭐ Work with startups, agencies, and larger companies, across both one-time and ongoing projects **Due to the current workload, ONE-OFF BLOGS are usually taken only as part of a broader scope or as a test. Other things I help with: ✅ Editing & proofreading (BA in English Literature) ✅ Formatting & layout ✅ Uploading & publishing (WordPress, Webflow, CMS platforms) ✅ Social Media management If you want to see what is actually holding your site back, send me your URL, and I’ll point out 2–3 quick wins.