Hi, it's me Hayate! A creative problem solver at heart, specialized in UX research. I use a range of qualitative research methods that will add value to your product design process. Wether you want to start a new product or wether you want to test out the usability of your existing product, you are at the right place! I have 5+ years of experience working with multinational companies, non-profit organisations and small businesses in different roles. Through the years I have sharpened my research and analytical skills, design skills, communication skills and workshop facilitator skills. 🌿 I am proficient in the following research methods: - (In-depth) Interviews - Usability tests - Competitive research - Surveys - Focus groups - Diary research - (participatory) Observations 🌿 Other activities I perform depending on the stage of the UX/Design Thinking process: card sorting, affinity mapping, customer journey, personas and user flow. 🌿 My work of course also includes analysing all the gathered data and translating that into reports, sketches, wireframes and prototypes. For this I use Figma or Sketch. Amongst my clients, I am known to be positive-minded, efficient and genuine. 

 
Extra details:
 💻 I use Figma for wireframes and prototypes ⚡️ Fast and stable internet connection (located in The Netherlands) 🎬 Extensive experience with MS Teams, Slack and Workplace by Meta and excellent at working asynchronous. 💬 I speak fluent English and Dutch Why choose me: ✅ Delivering Quality and Client satisfaction is my priority ✅ Respects deadlines ✅ Accurate & gives attention to detail ✅ Easy to communicate with and understand your needs ✅ I work on projects with complete discretion (see past agencies I have worked with) I look forward to our potential cooperation! 🤝 Cheers, Hayate

I’m a UX/UI Designer with a background in visual arts and hands-on experience designing intuitive, accessible, and user-friendly digital products. I help businesses transform ideas into engaging experiences through research, design, and testing. 💡 What I can do for you: - Design user flows, wireframes, prototypes, and high-fidelity UIs in Figma. - Conduct usability testing, card sorting, surveys, and interviews to uncover real user needs. - Build or extend design systems to ensure scalable and consistent design. - Collaborate with developers and stakeholders in agile environments to deliver solutions end-to-end. 📊 Results I’ve delivered: - Delivered a complete digital product within 10 weeks in an agile sprint cycle, achieving 90% confidence in validated navigation flows. - Redesigned an energy platform’s navigation, reducing task completion time by 32.9%. - Improved design efficiency and consistency by creating reusable components for design systems. 🌍 Why work with me: Clients describe me as collaborative, detail-oriented, and dependable. I bring creativity from my visual arts background and combine it with data-driven UX practices to deliver designs that are both beautiful and functional. 🚀 Let’s work together to create user experiences that are engaging, accessible, and tailored to your business goals. Send me a message and let’s discuss your project!

I'm a UX researcher/designer, experience strategist, and web designer who helps teams understand their users, improve their products, and build digital experiences that actually work. My background spans qualitative research, product strategy, UX audits, and full web design — from custom-coded sites to CMS builds — so I can meet you wherever you are in the process. I tend to attract two kinds of clients: teams who need to understand their users before building more, and businesses whose digital presence isn't doing them justice. Sometimes it's both. UX research & strategy: User interviews, usability testing, UX audits and redesigns for websites, apps, and SaaS platforms, research synthesis, competitive analysis, and experience strategy. I focus on finding the real friction — not just the surface symptoms — and translating it into clear, actionable direction. Web design & development: Full website redesigns, custom-coded sites, CMS-based builds, branding, SEO, copywriting, and Google Business Profile and Analytics setup and management. I design sites that are clean and modern, but more importantly — ones that make sense to the people using them. I'm also comfortable with AI-assisted engineering, which means I can move faster on technical work without cutting corners on quality or thinking. How I work: I scope projects clearly upfront so expectations, timelines, and outcomes are defined before we start. I'm comfortable with early-stage ambiguity, but I don't leave clients in it — I help turn uncertainty into concrete next steps. Research and strategy engagements typically run $500–$2,500 depending on scope. Web design projects range from $1,500–$8,000+ depending on complexity. Follow-on support is available when helpful. I'm a good fit for founders, product managers, and small businesses who want thoughtful work and a collaborator who actually thinks about what they're building — not just someone to execute a task list.

🟢 Available for new projects ⭐ Top-Rated Plus UX/UI Designer, Web Designer & Product Designer | 🚀 Available to start | 🎓 Specializing in UI UX Figma SaaS Design, Web App Design & Mobile UI UX App Design. 👉 Press “𝐈𝐍𝐕𝐈𝐓𝐄” or “𝐒𝐄𝐍𝐃 𝐀 𝐌𝐄𝐒𝐒𝐀𝐆𝐄” and you’ll get an actionable considerations from UI/UX designer and product designer perspective in our first discussion. I’m UI UX Designer with over 10 years of experience, holding a Top Rated Plus badge for consistent excellence delivering 500+ UI UX Design projects through 5000+ hours. My focus is on web design UX strategy, ensuring every interface - from landing page design & website design, SaaS UI UX design & dashboard design figma to mobile app design - is designed for long-term user retention and operational efficiency. Being UI UX Designer I provide effective UI UX design solutions which lead to client success across diverse platforms: 🖥 SaaS UI UX Designer Figma, SaaS logo design & SaaS Website designer, Web app & SaaS Designer: as a B2B SaaS designer I improved workflow completion rates and reduced human error in data entry through enhanced UIUX design. As a SaaS UX designer, I build structured UX B2B dashboards, CRM, and ERP systems using Figma prototyping, scalable UI kits for handoff to Flutter developer, Webflow and React teams. 📱Web Designer & Mobile App Designer: acting as figma mobile app designer - boosted overall user stickiness and monthly active users by redesigning the mobile app UI and streamlining the onboarding user journey. I design FinTech, crypto UI UX and Web3 and my workflow integrates Figma to HTML and Figma to Webflow transitions. In Healthcare & Wellness domain I focus on mobile UI UX for HealthTech, EHR systems, and wellness platforms using user-centric design and rapid prototyping in Figma, Sketch, and Adobe XD. 🛍️ UX UI Designer Ecommerce UX, Product Designer & Website Design Optimization: as a full-stack website designer for high-converting platforms for ecommerce ux. Shopify UI UX and Wix website designer custom builds help reduce bounce rates by an average of 25%. I do responsive UI UX design for WordPress and modern interface work like Flutter UI UX for high-performance ecommerce ux web design & figma mobile app design. As a Shopify UI UX and Webflow designer, I build responsive, conversion-optimized website design, Wix website design, and WordPress landing pages, applying branding assets created in Illustrator and Photoshop directly into UI components. 🫟 Branding Design, SaaS Branding, Website branding, Brand Guide, Logo Design, Game UI, Graphic Design & Motion designer: as a dedicated UI/UX graphic designer, ui artist, web designer and UI designer, I've launched unique digital brand identities (including SaaS logo design and mobile app logo design). I also specialize in crafting engaging UI animation and interfaces for projects like a game ui design, AI, fintech, healthcare, edTech and crypto platforms as a graphic designer, product designer, UI artist, and game UI designer. 📝 UX/UI Design, Accessibility, and Developer Handoff: as a UI/UX designer and UX researcher delivered over 5000+ wireframes & mockups and 150+ high-fidelity prototypes, as well as provided uiux designer services with making the web design ready for development with components from tailwind ux ui libraries, react, shopify and flutter. UI/UX Design which complies with WCAG standards for accessibility, utilizing components from modern UI libraries like Tailwind UI UX, React, Shopify, and Flutter. 💡UI/UX Design, Mobile App design, SaaS Design, eCommerce UX, Landing Page design, Figma and Web Design Process ✔️ Discovery & UX Research: as UX/UI designer, Figma designer & UX researcher I start every project with strategic UX research, competitor analysis, and stakeholder interviews to define user needs, business goals, and KPIs. ✔️ Strategy & Architecture: as a UI UX designer Figma I build scalable user journey maps, UX flows, and site architecture for websites, web apps, or eCommerce UI/UX. This supports platforms ranging from Shopify UI UX to SaaS product design. ✔️ Wireframing & Prototyping: as Figma designer using Figma and mobile Figma design, I create low- and high-fidelity wireframes and interactive prototypes in Figma for early validation, ideal for web design, mobile UI UX and Flutter UI UX development. ✔️ UI Design: I craft modern, accessible interfaces as a web designer, graphic designer, and product designer. My work often includes scalable design systems, UI kits, and brand guidelines, supporting Webflow, WordPress, Wix web design, and eCommerce UX. ✔️ Handoff & Support: clean UI/UX handoff with pixel-perfect assets and documentation, ensuring smooth collaboration with Flutter developer, Webflow developer or Shopify UI UX teams. Whether it’s a SaaS dashboard, mobile app, or trading website UI. Let's transform your idea into an leading product TODAY.. 🛎 Press "𝐈𝐍𝐕𝐈𝐓𝐄 𝐓𝐎 𝐓𝐇𝐄 𝐉𝐎𝐁" and Lets Talk

I'm a UX Researcher who transitioned to the UX field from education & counseling. I was always curious about how human brains work, how people learn and make decisions, so my first degree was in psychology. After the graduation, I spent five years working and volunteering in various schools and language centers in Mexico, Romania and China. A few years ago, I decided to further my education and obtain a master's degree in Cognitive science focusing on AI and Cognitive Psychology. I've chosen to translate my knowledge of psychology and technology into the UX field and have been practicing UX Research for the past five years in academic and business settings. I have various experiences in doing UX research at a university usability lab, volunteering at the UN as a web designer, and lastly for two years working as UX Researcher in a global B2B SaaS company in a mobile marketing analytics domain. I'm comfortable using both qualitative and quantitative research methods & experienced in planning and conducting end-to-end user research and usability testing. When not busy conducting various research activities, you can find me petting strangers' dogs, running marathons or knitting funny-looking sweaters.

Hi! I'm Emerald, a UX researcher and product strategist specializing in many areas, but especially SaaS companies (particularly healthcare B2B/B2C products and AI-enabled features). I would love to hear about your research and strategy needs! Let's work 💪 I bring 7+ years of mixed-methods research experience plus unique domain expertise: I worked as a prior authorization specialist in healthcare operations before becoming a researcher. This gives me rare insight into healthcare workflows, compliance requirements, and enterprise software challenges. I've delivered research for 30+ projects, achieving outcomes such as 80% improvement in task success and award-winning products. I work with cross-functional teams (product, design, engineering) to translate insights into business decisions. Services: UX Research: Usability testing, user interviews, surveys, card sorting, tree testing, journey mapping, heuristic evaluation Product Validation: 0→1 research, feature prioritization, identifying adoption barriers, validating design concepts AI Product Research: User trust, discovery patterns, AI feature validation Methods & Tools: Mixed methods (qual + quant), statistical analysis (R, Python), Google Analytics 4, heatmap analysis (Clarity, Hotjar), survey tools (Qualtrics), research ops tools (NotebookLM, AI synthesis), Figma, accessibility testing (CPACC certified) Specialties: Healthcare B2B and B2C (EHR, payer tech, provider workflows, HIPAA compliance) Education B2C (university website optimization) AI products (agentic workflows, AI feature adoption, trust research) Enterprise B2B and B2C SaaS (multi-stakeholder research, complex buyer journeys) Education: M.A. Psychology (NYU), B.S. Behavioral Sciences (Purdue)

✅ 𝐔𝐈/𝐔𝐗 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 | 𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 | 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩 & 𝐒𝐚𝐚𝐒 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 ✅ 𝟏𝟎+ 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐬 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 ✅ 𝐈𝐧𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐭 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫 (𝐍𝐨 𝐀𝐠𝐞𝐧𝐜𝐲) I’m Sehrish, a passionate UI/UX and Web Designer with over a decade of experience turning ideas into clean, user-focused digital designs. I’ve worked on everything from SaaS dashboards and CRMs to mobile apps, landing pages, and AI-powered interfaces. 𝐖𝐡𝐚𝐭 𝐈 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞 𝐈𝐧: - SaaS Platforms & Admin Dashboards Designs | UX Imrpovement | UI Enhance - Mobile App (iOS & Android) Designs | UX Imrpovement | UI Enhance - AI-Driven Web & Chat Interfaces Designs | UX Imrpovement | UI Enhance - Design Systems & Component Libraries Designs | UX Imrpovement | UI Enhance - Landing Pages & Conversion Optimization Designs | UX Imrpovement | UI Enhance 𝐌𝐲 𝐃𝐞𝐬𝐢𝐠𝐧 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: I combine user research, usability principles, and modern UI trends to create digital experiences that not only look great but feel effortless to use. From ideation and wireframing to interactive prototypes and final delivery, I lead with a user-first mindset. 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐋𝐢𝐤𝐞 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐖𝐢𝐭𝐡 𝐌𝐞: ✅ I focus on real business outcomes, not just pretty screens ✅ You’ll never have to chase me for updates ✅ I help shape product direction, not just execute visuals ✅ Easy to work with, collaborative, and solution-oriented ✅ I care about people as much as I care about results 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐮𝐬𝐞: - Figma - Adobe XD - Sketch, Balsamiq, Miro, Mural, Axure - User Flows, Wireframes, Prototypes, Personas, Usability Testing - WCAG Accessibility, HCI Design, UX Audits, Design Systems If you’re building a product users will love, or need a UI that just makes sense, let’s connect! Just hit the invite button. Keywords: ui ux designer, ui ux designer figma, ui designer, ux designer, ux design, ux researcher, ux ui designer, ux ui, ux product designer, saas ux ui, saas ux designer, ux ui figma, ux ui web design, mobile ui designer, mobile ui ux designer, ux designer mobile, game ui designer, saas ui designer, ui ux designer react, ui ux web designer, ui ux designer saas, shopify ux, design, graphic designer, web designer, interior designer, logo designer, ui ux, ui ux designer, ui ux designer figma, ui ux designer, ui ux designer figma. Web Design, User Interface Design, Wireframing, Figma, User Experience Design, Mobile App Design, Mockup, User Flow, Graphic Design, Prototyping, Mobile UI Design, Responsive Design, UX & UI, Interaction Design, Landing Page, Website Redesign, Software Design, iOS, Style Guide, Web Development, Adaptive Web Design ui ux figma design

I am an independent User Researcher based in Istanbul, with over 10 years of experience. I have built my expertise by working across a wide range of sectors, especially finance, e-commerce, and telecommunications, helping teams deeply understand user and consumer behavior. In my research, I go beyond simple data collection and focus on generating actionable insights that support strategic decision-making. With this approach, I bridge the gap between business goals and user needs, creating tangible value both in product development and in broader business decisions. I flexibly combine a variety of methods, including in-depth interviews, usability testing, surveys, field research, and quantitative analysis, ensuring that each project benefits from a research design tailored to its specific goals. I also provide UX and usability training, sharing my expertise through corporate workshops and university-level teaching. I have delivered UX and usability trainings to teams in corporate environments, and for several years I have been teaching UX as a guest lecturer at Istanbul Kültür University, with a focus on practical methods and real-world cases. Key Expertise / Services - User & Market Research (Qualitative, Quantitative, Mixed Methods) - UX Training, Workshop Facilitation - Usability Testing & Concept Evaluation - In-depth Interviews, Focus Groups, Remote & In-person Moderations, Survey Design - Report Writing & Insight Synthesis

Want to truly understand your users? Not just what they do, but why they do it? I specialize in uncovering deep user needs and translating them into clear, actionable insights that drive product and service innovation. As a mixed methods researcher with a service design mindset, I bring a holistic approach to every project. I combine qualitative and quantitative techniques to uncover hidden patterns, map out customer journeys, and highlight critical moments that shape user behavior. The value I can bring: Make meaningful connections between people, ideas, and data Explore the “why” behind user actions Help teams bridge the gap between insight and action Whether you're building a new product, improving a service, or rethinking your strategy, I can help you better understand your customers and deliver value that resonates. Let’s uncover what your users really need, and how you can deliver it.

💚 Top-Rated on Upwork. 💚 Certified UI UX Designer by Upwork 💚 200+ projects in UX/UI design 𝗔𝗩𝗔𝗜𝗟𝗔𝗕𝗟𝗘 𝗧𝗢 𝗦𝗧𝗔𝗥𝗧 𝗧𝗢𝗗𝗔𝗬! ✨ Updated daily ✨ Fast task completion ✨ Flexible work schedule ️✨ High-quality results ️✨ Increase in conversion ✨ Personalized approach to each project! 𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪 ✅ 7+ years of experience in UX/UI design as a Lead UI UX Designer ✅ Delivered 200+ projects in UX/UI design, web design, mobile app design, SaaS design, and web app design Strong background in UX/UI design for SaaS, CRM, dashboards, landing pages, websites, and mobile applications ✅ Figma expert with deep expertise in UX/UI design systems, prototyping, wireframing, and UI/UX workflows ✅ Always complete UX/UI design projects on time ✅ Final UX/UI design package includes white-label design, clickable prototype, and design guidelines ✅ 1,000+ hours in UX/UI design, UI research, prototyping, wireframing, and Figma UI UX design 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 👋 I'm a Lead Senior UI/UX Designer at Indeema, a full-cycle software and AI development agency trusted by startups, scale-ups, and enterprise teams. 🏆 My best clients are Urban Dictionary, NOKIA, AWS, STADLER, FuboTV, Riverside. 𝗪𝗛𝗔𝗧 𝗠𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬 ⭐⭐⭐⭐⭐ "She completed the task rapidly, and I'm very happy with the results. We're very simpatico — I'm glad to find such an experienced designer." — Short-term client, Upwork ⭐⭐⭐⭐⭐"Nastya's creativity, attention to detail, and professionalism were outstanding. She understood the company's vision and delivered a visually stunning and functional design. From dashboards and intuitive user flows to custom illustrations and icons - her versatility and contributions were invaluable. We highly recommend working with her." — Long-term client, 1.5 years of collaboration, Upwork 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 ➡️ B2B SaaS: onboarding flows, dashboards, data-heavy interfaces, admin panels ➡️ FinTech: pricing tools, KYC flows, reporting systems, transaction UX ➡️ HealthTech & Wellness: personal trackers, appointment systems, patient portals ➡️ Real Estate & PropTech: booking systems, property marketplaces, risk management tools ➡️ EdTech & Marketplaces: learning platforms, booking UX, conversion optimization Working with startups, growing companies, and enterprise teams, I understand where the pain points are and how to solve them through smart UX/UI design, clean interface decisions, and business-focused user experience design. 𝗨𝗫/𝗨𝗜 𝗗𝗘𝗦𝗜𝗚𝗡 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 𝗔𝗟𝗟 𝗦𝗧𝗘𝗣𝗦 1. Brand Questionnaire UX 2. Brand Attributes UX 3. User Personas UX 4. Priority Tracker UX 5. User Stories UX 6. User Journey UX 7. User Interviews UX 8. Mood Board UI 9. Style Cases UI 10. Wireframes UX UI 11. Copy / Content 12. Prototypes UX/UI 13. User Testing 14. Final UX/UI design 15. Delivery My UX/UI design process can be adapted, simplified, or rearranged depending on the project scope. 𝗪𝗛𝗬 𝗖𝗛𝗢𝗢𝗦𝗘 𝗠𝗘 🫶 SaaS dashboard UX/UI design improvements increasing workflow efficiency by 55% 🫶 Web platform UX/UI design enhancements reducing bounce rate by 40% 🫶 Enterprise UX/UI design improvements boosting platform adoption by 70% 🫶 Landing page UX/UI design refinements increasing conversions by 45% 🫶 AI-powered UX/UI design personalization improving web app engagement by 35% 🫶 Expert in Figma, Adobe XD, Adobe Illustrator, Webflow, and WordPress 🫶 Strong in UI UX designer SaaS Figma, UI UX designer AI, UI UX designer Crypto, UI UX designer Shopify 𝗡𝗨𝗠𝗕𝗘𝗥𝗦 𝗧𝗛𝗔𝗧 𝗠𝗔𝗧𝗧𝗘𝗥 ✅ 7+ years designing SaaS, FinTech, HealthTech, and Mobile products ✅ 5,000+ wireframes. 150+ interactive prototypes ✅ Consistently 5★ client reviews ✅ 200+ completed UX/UI design projects across multiple industries 𝗦𝗞𝗜𝗟𝗟𝗦 • UX/UI design • UI UX design • Web design • Web application design • Mobile application design • iOS app design • Android app design • SaaS UI UX design • CRM UI UX design • Dashboard UI UX • Prototyping UX • Wireframing UI UX • Interaction design • Landing page design • Logo design • Branding 𝗧𝗢𝗢𝗟𝗦 ✏️ Design: Figma, Sketch, Adobe Photoshop, Adobe After Effects, Adobe XD, Adobe Illustrator ✏️ Prototyping / Wireframing: Figma, Principle, Flinto, Framer, Axure, InVision, Moqups ✏️ Task management: Asana, Jira, Trello, Basecamp, Todoist ✏️ Handoff: Zeplin, Adobe Assets, InVision Inspect ✏️ Presentation: Final Cut X, Adobe After Effects, Tilda, PowerPoint, Keynote 𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦 User Interface, User Experience, UI UX Designer, Figma, Wireframing, Prototyping, Design Systems, UX Research, SaaS Design, Dashboard Design, Mobile UI Design, FinTech Design, HealthTech Design, B2B SaaS, Data Visualization, Responsive Design, Interaction Design, High-Fidelity Mockup, Product Design, UX Audit, User Flows, Information Architecture, Component Library, Developer Handoff, Usability Testing, Mobile App Design, Web Design, AI SaaS Design, CRM Design, Adaptive Design Updated: 12.06.2026