** I WILL GUARANTEE WHAT MOST LINKEDIN GHOSTWRITERS ON UPWORK WON'T **... I'll help you get your ideal clients into your LinkedIn inbox from Day 1. I have worked as a LinkedIn Ghostwriter and LinkedIn Marketing Expert for the past 6 years, and I've: • Generated 20M+ impressions through LinkedIn marketing • Written 500+ high-performing LinkedIn posts as a LinkedIn Ghostwriter and LinkedIn Writer • Helped clients book 1,000+ calls in the past 5 years through LinkedIn marketing and LinkedIn outreach • Worked with CEOs, consultants, coaches, and agency owners as a LinkedIn Copywriter • Built LinkedIn content systems focused on authority, visibility, and lead generation Most people on LinkedIn post content just to stay active. I approach it differently. As a LinkedIn Marketing Specialist, I focus on positioning. • Finding angles that make people stop scrolling • Creating content that sounds human • Building trust before asking for anything in return • Turning visibility into meaningful business opportunities As a LinkedIn Ghostwriter, my goal isn't to create more content. It's to help clients become the obvious choice in their industry. No recycled AI content. No random motivational posts. No fake engagement tricks. Just strategic LinkedIn marketing backed by audience psychology and real-world experience. As a LinkedIn Copywriter, I focus on creating content that builds authority and trust. As a LinkedIn Ghostwriter, I ensure every post sounds authentic to your voice and expertise. My LinkedIn marketing services include: • LinkedIn Content Strategy • LinkedIn Ghostwriting • Personal Brand Positioning • LinkedIn Profile Optimization • Content & Visual Direction • Engagement & Networking Strategy • LinkedIn Lead Generation • LinkedIn Outreach Campaigns Whether you need a LinkedIn Ghostwriter to create authority-building content, a LinkedIn Copywriter to strengthen your messaging, or support with LinkedIn marketing, the goal remains the same: Turn your LinkedIn profile into a business asset. If your LinkedIn profile looks active but isn't generating opportunities, there's usually a LinkedIn marketing strategy problem behind it. Feel free to check my portfolio and previous work. Let's turn your LinkedIn profile into an asset that grows your business.

Robert Rosenthal literally wrote the book on marketing optimization. It's called "Optimarketing: Marketing Optimization to Electrify Your Business." This "Expert-Vetted" pro – listed in the top 1% of Upwork freelancers – has developed record-breaking marketing campaigns for dozens of businesses and won more than 50 awards. "Optimarketing," previously the #2 marketing book in the Amazon Kindle Store, was based on thousands of marketing experiments and more than a quarter-century of marketing success. Robert marketed one startup that became America’s fastest-growing software firm and helped launch another in the U.S. that was ultimately sold for more than $600 million. Total change in value of businesses he's been closely associated with runs into the billions. His campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications. Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Iron Mountain, Martha Stewart Living Omnimedia, McGraw Hill, MIT, Monster, New England Journal of Medicine, Progress Software, RSA Security, Thomson Reuters, Webby Awards, Ziff Davis, and many emerging companies. He's worked with more than 350 businesses. Robert is best known for transforming marketing outcomes – and return on marketing investment – via successful innovation. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge. His skills include campaign concept development; copywriting; marketing strategy development; marketing test design; marketing mix optimization; email marketing optimization; inbound and outbound marketing; pay-per-click (PPC), including Google advertising optimization; web video and other marketing content development; lead and demand generation program development; marketing workflow design; web survey design; landing page development, including Unbounce pages; book marketing; Facebook, LinkedIn, and other social media advertising; business-to-business and business-to-consumer marketing program development; direct mail/brochure/flyer development; and more. On Upwork, Robert has served as a Fractional CMO, Creative Director, Copywriter, and in other capacities. His industry experience includes: Accounting/Bookkeeping, Beauty, Cannabis (Including CBD), Coaching (Including Leadership and Management Development), Collectibles, Consulting (Including Management Consulting and Other Services), Contractors (Including Asphalt, General Contractors, Home Improvement, Landscaping, and Roofing), Cybersecurity, Data, Dating, Education (Including College/Higher Education, K-12, and Online Learning), Entertainment (Including Entertainment Venues and Restaurants), Events, Financial Services (Including Insurance, Investments, and Lending), Fitness/Exercise, Furniture (Including Manufacturing and Retail), Healthcare/Medical (Including Dental Practices/Dentistry), Law/Legal, Manufacturing, Membership Associations, Mergers and Acquisitions (M&A)/Business Brokerage, Non-Profit, Pets/Veterinary Medicine, Publishing (Including Newsletters and Books), Pharmaceutical, Psychotherapy/Mental Health Counseling, Publishing, Real Estate (Including Brokerage, Investment, Property/Airbnb Management, and Wholesaling), Religious/Faith-Based, Research, Staffing (Including Remote Staffing and Staffing Marketplaces), Software (Including AI, Live Chat/Chatbots, SaaS, and Web Development), Training (Including Conferences, Seminars, and Webinars), Travel (Including Vacations/Resorts), and Wellness. He's experienced in a full range of marketing, content, and collaboration platforms/tools, including Asana, Basecamp, Canva, Constant Contact, EOS, Facebook/Instagram (Meta), Figma, Google Ads, Google Analytics, Google Chat, Hootsuite, HubSpot, Keap, Kindle Direct Publishing (KDP), LinkedIn, MailChimp, Metricool, Salesforce, Slack, SquareSpace, Substack, SurveyMonkey, TikTok, Typeform, Typepad, Unbounce, Wix, YouTube, WordPress, X, and others. Robert also brings deep, hands‑on experience with AI in marketing – using tools like ChatGPT, Claude, Perplexity, and Gemini to accelerate research, idea generation, and drafting, while relying on thousands of real‑world tests to refine and validate what ships. He designs AI‑assisted workflows that keep human judgment at the center, so campaigns move faster to market, reduce costs, and still optimize strategy, voice, and measurable performance. For businesses looking to launch new products, expand into the U.S. market, or simply improve marketing outcomes in measurable ways, Robert is an ideal resource.

If you're looking to elevate your MedTech, Pharma or healthcare brand’s marketing copy or build sustainable organic growth through SEO and AI-targeted content - you’re in the right place. I’m Annette, a medical communications specialist (aka copywriter) with a B.Pharm and an MBA in Marketing. I bring together science, marketing insight to help healthcare and MedTech companies communicate with clarity, authority, and commercial impact. Over the past 5+ years, I’ve served as a trusted partner to medical advertising agencies, MedTech innovators, healthcare facilities, and B2B marketing teams - going beyond content creation to help shape message architecture, organic growth strategy, and brand positioning. My Strategic Focus Areas 1. Organic Growth & Visibility for B2B Healthcare I build ecosystems-not just content, that increase discoverability and demand through: SEO strategy, keyword opportunity mapping, competitor insights, GEO-targeted pages, authority-building content, and thought leadership frameworks. 2. Medical Communications & Narrative Development I help brands clarify their value proposition and communicate complex science simply through: Message maps, product narratives, clinical value stories, and evidence-backed positioning. 3. Marketing & Sales Enablement I bridge the gap between commercial, medical, and creative teams by developing: Sales decks, HCP communication strategy, content funnels, buyer-journey mapping, and multichannel campaign alignment. 4. High-Value Content Assets I craft sophisticated materials that influence decisions, including: Whitepapers, case studies, SEO blogs, landing pages, and executive ghostwriting. Clients appreciate that I combine MLR understanding, marketing thinking, and SEO intelligence, allowing me to deliver content that is compliant, differentiated, and strategically aligned with business goals. Client Feedback: "Annette was extremely valuable to our project. Her expertise, professionalism, and quality of work were exceptional. I highly recommend her.” Skillsets that you can choose from for your project: - Strategic mindset before execution - Holistic understanding of science, marketing & buyer psychology - SEO & GEO content frameworks for organic growth - AMA referencing & Veeva submissions - Collaborative approach with cross-functional teams - Sensitivity to design, UX, and content flow - Ability to operate as an extension of your internal team Drop me a message and let's discuss more so we can determine if we're a good fit to work together! Talk soon!

To procure new copywriting and copyediting clients. Experience includes: Extensive work editing, copyediting and proofreading print and online copy for national publishing houses, outdoor travel guides, websites, technology firms, educational publishers, magazines, literary journals, textbooks and more. More than 15 years of experience writing marketing copy for travel industry, including direct mail, catalog copy, brochures, newsletters, email blasts and websites. Have also written feature article for local parenting magazine, ad copy and more.

𝑻𝒊𝒓𝒆𝒅 𝒐𝒇 𝑨𝑰 𝒄𝒐𝒑𝒚 𝒕𝒉𝒂𝒕 𝒔𝒐𝒖𝒏𝒅𝒔 𝒈𝒐𝒐𝒅 𝒃𝒖𝒕 𝒅𝒐𝒆𝒔𝒏'𝒕 𝒄𝒐𝒏𝒗𝒆𝒓𝒕? 𝟮𝒙–𝟰𝒙 𝒚𝒐𝒖𝒓 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝒃𝒚 𝑩𝟮𝑩 𝗰𝗼𝗽𝘆 𝒕𝒉𝒂𝒕 𝒘𝒊𝒏𝒔 𝒄𝒐𝒏𝒕𝒓𝒂𝒄𝒕𝒔 (𝒏𝒐𝒕 𝒋𝒖𝒔𝒕 𝒄𝒍𝒊𝒄𝒌𝒔) ⭐⭐⭐⭐⭐ 5.0 "Amir is a talented professional who has supported me with social marketing strategy development and content creation. I am continuing to work with Amir and would happily recommend him to anyone who needs marketing and social media guidance and support." Most B2B copy and content fails to close not because it's poorly written, but because it never speaks to the stakeholder in their actual moment of decision. Picture a CFO at 3 a.m., cold sweat, about to commit company money to a high-stakes bet. At that moment, he doesn't need inspiration. He needs risk mitigation. The vendor whose copy understands that gets the contract. The rest get politely ghosted. That's the gap I close. Two types of B2B businesses come to Upwork looking for a copywriter: 𝐎𝐩𝐭𝐢𝐨𝐧 𝟏: Hire a generalist who writes clean sentences but doesn't understand boardroom psychology, enterprise buying committees, or what it takes to move a skeptical CFO from curiosity to signature. 𝐎𝐩𝐭𝐢𝐨𝐧 𝟐:Work with a specialist who has spent years inside the B2B world. Someone who understands the economics, the internal politics, and the cold-sweat moments that drive every major purchasing decision. Smart clients pick Option 2. Every time. What I do: I'm a B2B copywriter who writes strategic copy that not just sounds good but converts. AI written copy can't do that. I follow a step-by-step copywriting process that involves defining your ICP, listening to the voice of your customers, analysing the market and competitors positioning and finally crafting a copy that makes your prospects feel “these guys get me”. I partner with B2B businesses and companies doing $500k–$1M annually. My B2B Copywriting work covers: ✅ Landing pages that convert qualified traffic into booked calls ✅ Email sequences that book meetings with decision-makers ✅ White papers that position you as the inevitable solution ✅ Case studies that neutralise boardroom objections before they surface ✅ Pitch decks that hold the room and move committees ✅ Website copy and one-pagers that communicate value in seconds Ready to close the conversion leaks? Invite me to the chat and explore the fit. ********************************************************************************** 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐨𝐫 𝐁𝟐𝐁 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬 You know more than most people. But juniors are stealing your deals. Most founders and executives have deep expertise and hard-won perspective. Yet remain invisible to the buyers who need them most. Out of frustration, they hire a general ghostwriter who doesn't understand the psychology, tone, or world of the executive audience. The result? Wasted time, money, some engagement if lucky. But engagement ≠ business outcomes. Every month of invisibility is a pipeline going to someone less qualified. The people winning deals online aren't smarter than you. They're just perceived as less risky, and in B2B, perception→ closes contracts. ⚡𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗼𝘃𝗲𝘀 𝗕𝟮𝗕 𝗯𝘂𝘆𝗲𝗿𝘀: Lived experience. Bold perspectives. Insights that make them think, “This person understands my world exactly.” I know because I made every mistake first. Seven months of posting. Viral posts. Thousands of views on comments. Zero leads. Something was wrong. So I paused LinkedIn entirely and came to prove the model on Upwork (where clients pay for results, not content). My first real client was a CIO. That engagement taught me more about how executives think, decide, and trust than any framework I'd read. What keeps them awake. What makes them dismiss someone immediately? What makes them lean in? Three months later… Rising Talent on Upwork. 💼 𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵: I partner exclusively with CEOs, CIOs, PE Operating Partners, and B2B SaaS & Tech founders to convert lived experience into a consistent LinkedIn authority that generates inbound leads, partnership conversations, and opportunities that come to you; not ones you chase. 🤝 How we do it — The Trust First Authority System™ A structured, modern process that builds genuine perceived authority. ✅ Voice Extraction: Deep discovery to capture how you think and speak ✅ Profile Command Center: Every profile element optimised for authority signals ✅ High-Intent Content Foundation: Positioning and messaging infrastructure built to convert ✅ Executive Assets & Design : Infographics, carousels, leadership ✅ Reporting & Refinement: Monthly analysis, strategic adjustment, and ✅ AI-assisted optimisation In 2026, LinkedIn rewards profiles that work even when you're offline. That's what we build. Ready to make LinkedIn feel like a pipeline? Let's build your Authority.

Confidence matters, but results matter more. I’m a seasoned SEO copywriter, journalist, and former radio show host with over 20 years of professional writing experience and a proven ability to deliver content that connects, converts, and endures. I specialize in high-quality, audience-driven content across industries, including media, publishing, real estate, finance, nonprofit advocacy, and lifestyle brands. My background in journalism and feature writing allows me to capture nuance, emotion, and clarity, while my SEO and content strategy expertise ensures every piece performs as well as it reads. I’ve written everything from long-form features and UX copy to ghostwritten brand content, marketing assets, and thought leadership. I bring more than words to the table, I bring business intelligence, cultural awareness, and strategic thinking. Having studied journalism and creative writing and spent years in public-facing roles, I understand how tone, values, and audience psychology shape effective communication. I can deliver sharp, authoritative copy or add warmth and wit when a more conversational voice is needed. I offer clients a grounded, ethical perspective and a deep respect for audience trust. If you’re looking for a writer who blends creativity with professionalism and understands how to tell stories that actually land, you’ve found one.

I am a copywriter. I help my clients put their brand’s value and persona into words. I respect the economy of words and the reality of internet traffic; if users get bored or confused, they’re gone for good. The difference between a three-line and two-line header is huge. Three lines? Watch that bounce rate increase. Users didn’t understand the message. Two lines? Watch that conversion rate increase. Users understood what you do, what you offer, and they stuck around. Copy further down the page landed the sale. Born and raised in New Jersey, I have a native speaker’s understanding of the English language. The acceptable margin of error in copywriting is 0%, so I never pass the buck, it stops with me. This means that proper punctuation, prepositions, and prefixes all matter and I never turn my clients into editors or proofreaders. I always make sure I’m delivering the best possible product, no exceptions Don’t be a fisherman blaming the lure, or a performer blaming a bad crowd, deliver more persuasive copy, it works! To deliver copy that properly persuades, I look into your target demographics, your brand’s voice, and the current goal you’ve set out to achieve. When these things aren’t clear, I do the research to make them clear, it’s that simple. Whether you’ve already developed a strategy and just need a writer to bring it to life, or you’re not sure where to begin, I can help you.

I'm a B2B SaaS copywriter and case study writer with 7 years of freelance experience and a client list that includes Melio, Simpplr, 4M Analytics, Clarity AI, and the Kellogg School of Management. I specialize in the kind of writing that sits at the intersection of content marketing and product marketing — work that has to be substantive enough for expert audiences and sharp enough to drive results. My clients tend to be marketing and product marketing teams at B2B SaaS and technology companies who need a writer that can handle complexity without sacrificing clarity. What I write: ✅ Case studies and customer stories ✅ Research reports and white papers ✅ Blog posts and thought leadership (including ghostwriting for executives) ✅ Product marketing content and messaging ✅ Sales enablement content and editing ✅ LinkedIn content and social copy Before going freelance, I spent six years in corporate communications at Liberty Mutual and Fidelity, which is where I learned to write for executives, manage stakeholders, and hit every deadline, every time. Most of my client relationships are long-term retainers — I've worked with some clients for 4+ years. If you're looking for a reliable, strategic writer who can match and elevate your brand voice and deliver polished work without heavy editing, let's talk.

I am a native UK English speaker who is proficient in Word, Excel and Google Spreadsheets. I am confident with CMS systems and have an excellent attention to detail. I also have excellent research skills. I am the creator and host of Hidden Wings and Bloodlust Podcast, a podcast about ladybirds and ladybugs around the world.

A lot of SaaS teams have strong products, but struggle to explain them in a way that actually lands with buyers. I help B2B SaaS companies turn complex products into clear positioning and high-trust thought leadership. I shape product narratives across website copy, long-form content, and executive thought leadership, from whitepapers to deep-dive SaaS articles. My work contributed to the growth of the Sage Intacct blog to 250,000 readers. Clients include early-stage SaaS teams and established platforms like Sage, the largest technology company on the London Stock Exchange. - SaaS website and product copy driven by strong positioning - Long-form blog content for technical and compliance-focused audiences - Executive thought leadership and ghostwriting for founders and operators If your product is difficult to explain or your content isn’t reflecting the depth of what you’ve built, feel free to reach out.