Hey! My name is Mykola (or simply Nick), and I'm a media buyer. My tool is paid traffic advertising platforms. I specialize in Google Ads, Facebook Ads and Amazon Ads, I'm certified in search ads, display ads, shopping ads, and YouTube ads. I have 5+ years of experience in setting up and optimizing Google Ads, Meta Ads and Amazon Ads accounts. I work with: ✔️ Google Search ads ✔️ Google Display ads ✔️ YouTube Ads (video ads) ✔️ Google Shopping ads for online stores ✔️ Google Remarketing (dynamic remarketing setup and static remarketing) ✔️ Ad copy creation and extension ✔️ Targeting and bidding management ✔️ Landing Page conversion rate optimization (website CRO) I can help you: ✔️ Setting up search ads, display ads, YouTube ads, Google Shopping Ads; ✔️ Optimization and scaling of your advertising account; ✔️ Setting up Google Merchant Center and Merchant Programs; ✔️ Selection of keywords and negative keywords; ✔️ Setting up and testing bidding strategies. Values at the heart of my work: ✔️ Prudence in financial management. I respect your budgets and are committed to dealing with it intelligently and thoughtfully ✔️ At the start, I conduct a detailed briefing in order to understand what USP and accents need to be shown in advertising campaigns because nobody knows your business better than you. ✔️ I use product information to the maximum to set up the correct targeting and advertising message ✔️ For each client, I regularly prepare reports and data summaries to show all results transparently and honestly. With me you will be able to build brand awareness, introduce a new product to the market, establish lead generation for products, increase product awareness, and increase business profitability. With display ads in the Google Display Network, video advertising, remarketing for website visitors, search ads, Google Shopping Ads, additional advertising on Facebook and Instagram you will be able to optimize ROI and ROAS, decrease CPA, optimize CPC and other metrics, to make your advertising more profitable. Advertising tools: ✔️ Google Ads, Google Shopping, Youtube Ads ✔️ Bing Ads (Microsoft ads) ✔️ Amazon Ads ✔️ Google Tag Manager ✔️ Google Analytics ✔️ SEMrush, SpyFu, Ashrefs ✔️ Panda PPC management for data-based bidding for Ecommerce Personal skills: ✔️ I am responsive to all my clients ✔️ I am fluent in the English language ✔️ I have a strong background in business optimization and development ✔️ Dedication to my work and proactivity ✔️ Business knowledge and focus on ROI ✔️ Proficiency in digital marketing ✔️ Analytical skills and custom reporting ✔️ Availability through the day I'm ready, are you? Let's boost your profit together! Contact me!

"Solved a problem we've tried to fix for months... in an hour." — That's what clients say when tracking finally works. Every day you run ads without proper tracking, you're making decisions on broken data. Wrong attribution. Missing conversions. Wasted budget on audiences that never convert. I fix that. In the last 8 years, I've helped 400+ businesses stop guessing and start scaling—with tracking systems that actually capture what matters. Sound familiar? + Your Meta ROAS looks great in-platform but revenue doesn't match + Google Ads shows conversions that never happened (or misses ones that did) + You've tried 3 freelancers and tracking is still broken + iOS 14+ wrecked your data and you're still patching holes I specialize in making these problems disappear. "John is the most knowledgeable freelancer I could find on Upwork about GTM... I interviewed 4 freelancers and he was the only one who understood my problem." What I Build: 🔥 Server-Side GTM setups that survive ad blockers and iOS restrictions 🔥 GA4 Best practices infrastructure 🔥 Meta CAPI + Advanced Matching that recovers 20-40% of "lost" conversions 🔥 Google Ads Enhanced Conversions that feed the algorithm real purchase data 🔥BigQuery data infrastructure 🔥Segment tracking architecture 🔥 Offline conversion pipelines (Google, Meta, LinkedIn CAPI) 🔥 CRM integrations (HubSpot, Salesforce, Klaviyo, GoHighLevel, Zenoti) 🔥 Unified dashboards so you see truth, not platform vanity metrics "John went over and above to fulfil his contract. Cannot rate his professionalism and knowledge highly enough." Full Tech Stack: Tracking: Google Tag Manager (client + server), Tealium, Meta Pixel & CAPI, Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Cross-domain tracking, Iframe tracking, CDP strategy, Segment, Tealium, Klaviyo, Platforms: Shopify, WooCommerce, Magento, WordPress, ClickFunnels, Bubble Analytics: GA4, BigQuery, SQL, A/B testing, experiment design, Hubspot, Salesforce, Go High Level Consent Management Platforms: OneTrust, CookieBot, TrueVault Visualization: BigQuery, Dataform, Looker Studio, Tableau, Power BI, Supermetrics Why Me: ✅ Top-Rated Plus on Upwork ✅ $300K+ earned across 128+ successful projects ✅ 7 years deep in analytics and tracking ✅ Run the largest Spanish-speaking analytics community ✅ Background in Applied Psychology — I understand user behavior, not just tags "John is amazing! Professional, punctual, dedicated, talented, fast, extremely knowledgeable. I could go on and on..." Here's what happens next: Message me with what's broken. I'll tell you if I can fix it—and how fast. Most tracking issues? Solved in days, not weeks. "Fantastic to work with, very professional. Will hire again in a heartbeat."

Hi, I'm Rana Hamid, 🥇 a Google-certified Web Analytics & Conversion Tracking expert with over 8 years of experience in this field. I specialize in ✅Google Tag Manager, ✅Google Analytics 4, ✅GA4 Server-side Tracking, ✅Dynamic Value Tracking, ✅eCommerce Tracking, ✅Website Tracking,✅Conversion Tracking, ✅Facebook Pixel Conversion API, ✅Google Ads Conversion Tracking, ✅Bing Ads Conversion Tracking,✅Any Lead Form Tracking, ✅TikTok Pixel, ✅Snapchat Pixel, ✅X Pixel, ✅Pinterest Pixel, ✅LinkedIn Pixel, ✅All Social Media Pixel connect in your websites. Feel free to check out my services or portfolio and message me anytime to discuss your project. Let’s get started and grow your business with data-driven results! 💻INCLUDES MY SERVICE:⤵️ ---------------------------------- 👉PIXEL SETUP & CONVERSION API ----------------------------------- ✅Facebook Pixel Integration ✅Tracking Audit & Fix ✅Facebook meta conversions API ✅Meta Pixel Setup ✅FB Pixel Installation ✅Custom event setup ✅Facebook Ads Tracking ✅Fix Pixel diagnostics ✅Improve event-match quality ✅Fix iOS 14.5 Update Issues ✅Domain verification ✅Event Deduplication ✅TikTok Pixel & Event API ✅Twitter X Pixel ✅LinkedIn Ads Conversion Tracking ✅Pinterest Conversion API ✅Snapchat Pixel Tracking ✅Reddit Pixel ✅Quora Pixel ✅Native Ads Conversion Tracking ✅All Events from the Browser and Server-side Tracking ✅Standard event (PagerView, ViewContent, Add To Cart, Initiate Checkout, Purchase) 👉Google Tag Manager (GTM) Web + Server Containers: ------------------------------------- ✅Audit, Fix & Clean up Google Tag Manager existing setup ✅Google Tag Setup or Fix ✅GTM Web & Server Container Setup ✅Pixel tracking Tag Template Installation ✅GTM Tag, Trigger, Variable Configure ✅JavaScript & Custom HTML tag implementation ✅cHTML Tag Setup ✅Microsoft Clarity ✅Hotjar Tracking setup ✅ JavaScript Variables Crate ✅Custom Tag, Trigger, Variable ✅Cookies Consent Banner ✅Google Consent Mode v2 Setup ✅Conversion Goal Setup ✅Google Ads Conversion Tracking ✅Dynamic Google Ads Re-marketing Tag ✅Google Ads Call Tracking ✅Google Ads enhanced conversion tracking 👉Google Analytics 4 (GA4) -------------------------------- ✅GA4 Goal Setup ✅GA4 Audit & Fix ✅First Visit & Session start ✅Fix Google Tag ✅GA4 server-side tracking ✅Google Analytics API ✅GA4 Data Analyst ✅GA4 event setup & key events tracking ✅GA4 Server Side Configure ✅GA4 cross-domain tracking ✅Google Signal Enable ✅Google Analytics 4 Setup ✅Testing and debugging Data ✅Shopify E-commerce Tracking ✅Attribution & reporting ✅Enhanced E-commerce Tracking ✅Custom Event Tracking ✅b2c, and B2B Tracking setup ✅GAds Button, Outbound Click, Lead, Download & more Conversion Goal Setup ✅Scrolls, Outbound clicks, Button click, Newsletter Submit, Site search, YT or Vimeo Video Engagement, and file download tracking 👉 Google Ads & Microsoft Bing Ads Tracking: ------------------------------------- -UET Tag Setup -Google Tag Setup -Add to Cart -Began Checkout -Purchase (with dynamic value) 👉Server-Side Tracking Setup & Optimization⤵️ ------------------------------------ Delivering advanced tracking solutions using server-side tagging for improved accuracy, privacy compliance, and data control. ✅ Setup sGTM Server Container ✅ Configure Custom Domain & Loader for first-party data routing ✅ Implement GA4 via Server-Side Tagging ✅ Google Ads Enhanced Conversion Tracking ✅ Enable Google Ads Dynamic Remarketing via server-side ✅ Integrate Conversion APIs (Meta CAPI, TikTok, Snapchat, Pinterest) with proper event deduplication (with hashed data) 🛠 Fix and debug issues with any server-side tracking setup Tools & Platforms: GTM (Web + Server container), Stape, GA4, Meta Events Manager Let’s make your tracking faster, more reliable, and privacy-friendly! 👉Deliverables: -------------------- - Full implementation - Proof screenshots - Loom video walkthrough for clarity and future maintenance 👉WHY HIRE ME? ---------------------- 🔰Get accurate tracking & real-time debugging 🔰Proven track records 🔰Fix Tracking Issues 🔰High-Quality work 🔰Boost ROI with Proper Tracking 🔰Fast response, Quick delivery 🔰Available for Zoom support 🔰8+ Years of experience in tracking platforms 🔰Proof screenshots & Loom video 💻WEBSITE CMS: ---------------------- ☛Shopify ☛WordPress ☛WooCommerce ☛Wix ☛Webflow ☛BigCommerce ☛GoHigh Level ☛GoDaddy ☛Mixpanel ☛Open cart ☛PHP, Laravel ☛Squarespace ☛ClickFunnels ☛Funnelish ☛CheckoutChamp ☛Magento 2 ☛Salla ☛SaaS ☛Prestashop ☛PHP, Laravel, or Any 𝗖𝘂𝘀𝘁𝗼𝗺 𝗺𝗮𝗱𝗲 𝘀𝗶𝘁𝗲 with knowledge of HTML, CSS, and JavaScript Do you need assistance with tracking? Click the top right “Hire” button or send me a message — I'll get back to you quickly." ✅Currently available for new projects! Reach out, and let’s talk about your web analytics and tracking setup. 🤝Please confirm your order now. Best Regards, Rana Hamid Founder & CEO PixelPulse Tracking Agency GTM | GA4 | Meta CAPI | Stape sGTM

“Victor is the best Google Ads person I've come across in 20 years of e-commerce. I fully trust him on strategy and testing, he understands our business and customers. He grows our business profitability with the most efficiency. It's as simple as that.” - Adam W. “Victor is a great asset to any team, PPC knowledge is outstanding!” - Will S. I’m sure you have better things to do than keep up with Google Ads. And that’s why you’re here. On average, accounts I manage see an average of 20% profit increase in the first 9 weeks by following a framework that, time and again, has proven to drive results. Many claim to know the secret to well-performing Google Ads campaigns. I find that annoying because there are no secrets. Hard work and routine optimisations do the job and that’s my approach. First, before you even consider hiring me, answer one question: What's the one problem/challenge you're struggling with right now? Just send me a message with your answer, and I’ll tell you if I can help you. Sometimes, I might not, and if that’s the case, I’ll be happy to tell you that and maybe even recommend someone else who would be a better fit to help you. I mainly run Google Ads for ecommerce businesses operating on Shopify. Industries I have the most experience in: - Fashion & Apparel (clothing, jewellery) - Health, Personal & Household Care (supplements & personal care products) - Electronics (retailers selling a wide range of categories – hardware components, phones, PCs, monitors, professional video & audio equipment) - Home & Garden, Furniture (beds, mirrors, sofas, tools & DIY, plants) - Sports (sports equipment, football, golf) - Automotive (parts retailers) I'm always happy to chat about any job (large or small). Send me a message, and we’ll go from there :)

🇺🇦 I'm a 𝐅𝐮𝐥𝐥-𝐬𝐭𝐚𝐜𝐤 business-oriented Web Analyst & Conversion tracking Expert. 🔵 Focus on complex business solutions. 🔵 Strategy -- Setup -- Troubleshoot -- Reporting. 🔵 Over 300 Websites (e-commerce and lead generation) & Apps in the portfolio. 🔵 I'll give you control over the data. Open to new opportunities and exciting projects. Let's talk about ✨ Offering Advanced Web Analytics Solutions: - Conversion Tracking & Server-Side Tracking - Google Analytics E-commerce Tracking & Cross-Domain Tracking - Google Ads Enhanced Conversions & Facebook Conversions API (CAPI) - Looker Studio Custom Dashboards - App Analytics Your analytics journey will be empowered through Google Tag Manager, GA4, APIs, databases, or any platform you prefer. PROFESSIONAL SERVICES 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: From GA4 configuration to advanced e-commerce insights and funnel visualization, gain a deeper understanding of your customer's journey. 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐌𝐚𝐬𝐭𝐞𝐫𝐲: GTM setups, audits, and custom configurations for insightful data tracking. 𝐃𝐚𝐭𝐚 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Crafting dynamic dashboards in Looker Studio and Google Analytics 4 for actionable insights. 𝐀𝐝 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Expert of pixels setup and conversion tracking across significant platforms (Google, Facebook, TikTok) to fuel your marketing success. TECHNICAL TOOLKIT - CMS Platforms: Shopify, WordPress (Woocommerce), Magento, OpenCart, Webflow, Framer and more. - Web & App Analytics Tools: GA4, Amplitude, Mixpanel, AppsFlyer, Adjust, Adobe Analytics, Clarity, Hotjar, etc. - Programming Languages: SQL, R, JavaScript, and Python. - Visualization & Data Management: Looker Studio, PowerBI, BigQuery, and complementary technologies. BACKGROUND My journey began in a leading performance marketing agency, where I honed my skills as a junior PPC specialist and eventually rose to the position of Head of Analytics. This progression allowed me to gain diverse experiences, from optimizing simple websites to scaling international e-commerce platforms. My comprehensive background in PPC and analytics provides me with a unique perspective on both the technical and business dimensions of digital marketing, making me a reliable partner for your web analytics needs. CORE VALUES 𝐐𝐮𝐚𝐥𝐢𝐭𝐲-𝐅𝐢𝐫𝐬𝐭 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Ensuring flawless system functionality through proactive error prevention. 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲: Delivering meticulously organized setups with comprehensive documentation for enduring solutions. 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐃𝐞𝐝𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Prioritizing your timelines to support critical data-driven strategies. 𝐈𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Swiftly pinpointing and addressing issues for seamless project progression. Holistic Solutions: Focused on delivering sustainable success, not just temporary fixes. PARTNER WITH ME Seize the opportunity to harness the power of precise, actionable data to steer your digital strategy. Together, we'll transform these insights into tangible growth for your business. Ready to elevate your data game? Let's connect!

📊 Advanced Ad Tracking, Analytics & Technical SEO Support GA4, Google Ads, OpenAI Ads, Meta CAPI, TikTok, LinkedIn, Bing, sGTM, and consent mode. I troubleshoot complex analytics and ad tracking issues across client-side, server-side, and consent-aware setups, including missing conversions, attribution gaps, duplicate events, and platform-specific edge cases. Whether you need a full implementation, a technical audit, or help debugging a stubborn issue, I’ll help you get your tracking and reporting back on solid ground. 📦 Ad Tracking & Analytics Implementation ✔️ GA4 setup, auditing, cleanup, and debugging ✔️ Google Tag Manager and server-side GTM ✔️ Google Ads conversion tracking and Enhanced Conversions ✔️ OpenAI Ads tracking and emerging ad platform measurement ✔️ Meta/Facebook CAPI, TikTok Pixel, LinkedIn, Bing, and custom pixels ✔️ Custom event tracking: forms, clicks, videos, scrolls, calls, iFrames, and more ✔️ Cross-domain tracking ✔️ Custom dimensions, metrics, and data layer strategy ✔️ Conversion imports and attribution troubleshooting 🙋 Need to track something weird? I’ve probably done it. ⚙️ Server-Side Tracking & Conversion APIs ✔️ Server-side GTM for GA4, Google Ads, Meta CAPI, OpenAI Ads, and more ✔️ Browser + server event deduplication ✔️ First-party cookies ✔️ Consent-aware event routing ✔️ Better tracking resilience in a privacy-restricted browser environment 🛡️ Privacy-Aware & Consent Mode Integrations ✔️ Cookie banner integration: OneTrust, Cookiebot, and similar platforms ✔️ Google Consent Mode V2 setup and debugging ✔️ Consent-aware GTM and server-side tagging ✔️ Respect user preferences without breaking your reporting ✔️ Practical privacy-focused tracking configurations 🛒 eCommerce & Lead Tracking ✔️ GA4 Enhanced Ecommerce ✔️ Shopify, WooCommerce, Wix, Squarespace, WordPress, and more ✔️ Lead form tracking, including embedded and iFrame forms ✔️ Call tracking: Google Ads, CallRail, Invoca, and similar platforms ✔️ Purchase, signup, lead, and custom conversion tracking ✔️ Checkout funnel and attribution debugging 🔍 Technical SEO & Search Console Support ✔️ Technical SEO audits focused on crawlability, indexing, and site health ✔️ Google Search Console setup, monitoring, and issue resolution ✔️ Sitemap submission, indexing reviews, and coverage debugging ✔️ Structured data / JSON-LD for rich result eligibility ✔️ Core Web Vitals, Lighthouse scans, and performance diagnostics ✔️ Redirect chains, canonical conflicts, crawl errors, and site structure issues ✔️ WordPress theme cleanup: Divi, Oxygen, Elementor, and others 🙋 No fluff SEO - just technical fixes and actionable insights. 🧠 Helpful Extras ✔️ Looker Studio dashboards ✔️ Heatmapping tools like Hotjar and CrazyEgg ✔️ Light front-end support: HTML, CSS, JavaScript ✔️ Regex filters and advanced reporting cleanup ✔️ Collaboration with developers, marketers, and agency teams 🙋‍♂️ Not sure what’s broken? Send me a message. I’ll help you figure out what’s wrong, what matters, and how to fix it.

I have a list of clients for whom I am delivering quality results which means one thing -- I am the RIGHT PERSON to take care of your Digital Marketing Activities and bring you the desired ROI. In Digital Marketing, My Services includes: PPC SERVICES: Lead/Sales through Paid Promotion • Google Tag Manager Setup • Google Analytics 4 Setup • Subdomain tracking • Goal & funnel setup • Google Adwords • Google Shopping Ads • Google Merchant set up • Google Display Ads • Google Search ads • Google Call only Campaign Ads • Google Re-targetting • Facebook Ads • Lookalike audience • Custom audience • Filter implementation • Custom report building • WooCommerce Ecommerce Tracking setup • Shopify Ecommerce Tracking setup • Magento Ecommerce Tracking • Wix, Open cart, BigCommerce, Squarespace Ecommerce Tracking • Leadpage Tracking Setup • Attribution and reporting • Custom Form Tracking • Bing Ad Conversion Tracking • Facebook Pixel and Conversion API expert • Enhanced Ecommerce Google Analytics 4 Tracking • Google Ads Conversion Tracking and Event Setup • Google Analytics Goal, Event, E-commerce Tracking Setup • Google Merchant Feed Setup • Approval of Google Merchant Suspension Misrepresentation • Google Ads Re-marketing Custom List Generation and Setup • 12+ Years of Experience Here are some reasons why you should hire me: 1. CLIENT SATISFACTION – I take good care of my client’s business, and make sure to meet their expectations as much as possible. 2. I am a highly Professional Person who is dedicated to client results. 3. COMMUNICATE - I can communicate fluently in English. 4. I have good experience working with WordPress, Shopify, HTML & PHP websites. If you are looking for Young Energetic & Dynamic Digital Marketer with EXTENSIVE RESEARCH, you are at the right place. My aim is to provide the clients with satisfaction using my knowledge & Skills in PPC, SEO, Web Development, Research, Sales, and Marketing. I work FULL-TIME as a Freelancer having my own team to make sure all activities are taken care and results are properly delivered. I always want to interact with my employers over and over again to discuss leads, Sales & Business Growth. Also, exploring other possible ways to generate revenue for their business. For me, every PPC, SEO Activities, Amazon PPC, and Web Development task is a different learning experience and I enjoy doing it. The industry I have worked so far in my 11 years of Journey as a Digital Marketer • E-commerce Industry • Fashion Industry • Plumbing industry • Beauty & Spa Industry • Education Industry • Automobile Industry • Doors & Windows Industry If you find my profile suitable, then just hire me, to have a Profitable ROI/ROAS. Give me an opportunity to work for you and I assure you of my best services and results. I really appreciate your attention to my proposal, and I look forward to showing you the value we can and will bring to your company. I am ready to start your project ASAP. Kind Regards Eptikar Ali

Hey everyone! I have 5 years of Web Analytics and Conversion Tracking experience. Specialized in Google Tag Manager, Google Analytics 4, Facebook Pixel, Conversion API (CAPI), Ads Conversion Tracking, Pixel Tracking for platforms such as TikTok, Snapchat, Twitter, Pinterest, and LinkedIn. I am also well-versed in Server-side Tracking, enhancing the depth of my analytical capabilities Google Tag Manager: ⚡ Installations, Upgrades, and Audits ⚡ E-commerce Tracking ⚡ Event Tracking ⚡ Custom Dimensions & Metrics ⚡ Data Layer Support ⚡ Server-Side Tracking ⚡ Meta Pixel Tracking ⚡ Facebook Conversions API (CAPI) Integration ⚡ Iframe Form Tracking ⚡ Typeform Tracking ⚡ Gravity From Tracking ⚡ Custom Form Tracking ⚡ ConvertKit Form Tracking ⚡ Google Ads Dynamic Remarketing Tag Setup ⚡ Booking Tracking ⚡ Shopify GA4 Ecommerce tracking ⚡ WooCommerce, Magento 2, Wix, Open cart, BigCommerc, Squarespace, prestashop Ecommerce Tracking Google Analytics 4: ⚡ Universal Analytics Upgrades ⚡ GA4 Implementation ⚡ GA4 Setup, Migration & Audit ⚡ Enhanced E-commerce Setup ⚡ Goals & Events Optimization ⚡ Seamless Cross-Domain Tracking ⚡ Filtering for Precision Insights Conversion Tracking: ⚡ Facebook and Facebook Conversions API (CAPI) ⚡ Google Ads ⚡ Microsoft Ads ⚡ Pinterest ⚡ TikTok ⚡ LinkedIn ⚡ Twitter ⚡ Snap Ensuring high-quality data for your business is a top priority. Whether you have an existing data strategy or are starting from scratch, I'm eager to understand how you approach data optimization. Your insights are invaluable, and I'm enthusiastic about delving into this discussion. Looking forward to hearing from you. Best regards, Mamun

With over 10 years of hands-on experience, I'm a Google Analytics 4 & Tag Manager expert. I specialise in building robust, privacy-compliant tracking solutions that promote purposeful data across Shopify (including headless) and other e-commerce platforms. I proactively resolve even the most complex GA4 data inconsistencies, ensuring to resume flawless, actionable insights. Hey! I’m Matt, a data-driven marketing analyst and tagging expert with over 10 years of experience working with high-growth retail and fashion brands across the UK, Europe, and the US. From Frasers Group and Belstaff, I’ve built and scaled robust analytics infrastructures that unlock performance, improve attribution, and drive revenue. As founder of Oneiro Digital, I now help e-commerce and omnichannel businesses implement, audit, and optimise analytics setups across GA4, GTM (client & server-side) with purposeful data always in mind, and key CRO/experimentation platforms such as AB Tasty, Optimizely and Dynamic Yield to name a few. ⸻ 🔍 Tagging & Analytics Expertise Google Tag Manager (Client & Server-side) ✔ Full container builds for eCommerce and lead generation sites ✔ Event-based tracking across checkouts, product views, and content engagement ✔ Server-side GTM setups to improve attribution and cookie resilience ✔ Custom scripts and data layer design tailored to Shopify, headless, and WordPress stacks ✔ Debugging complex setups Google Analytics 4 ✔ Full GA4 migrations and new implementations with industry best practice in mind ✔ Enhanced eCommerce and custom dimensions ✔ Conversion tracking (multi-touch & assisted conversions) ✔ DebugView troubleshooting and event stream validation ✔ Funnel configuration and performance dashboards ⸻ 🧠 Strategy & Experimentation ✔ Analytics audits with recommendations aligned to business goals ✔ Experimentation support (Optimizely, Dynamic Yield, AB Tasty etc.) ✔ Tagging architecture for multi-brand or multi-locale setups ✔ Data storytelling – translating complex setups into actionable business insights ✔ CDP and first-party data alignment (Strong experience with Segment) 💬 Clients Say “Great knowledgable service from Matt, helped my business massively when implementing Google tag manager. No hesitation to use his services again in the future.” — Cockney Rebel Fashions

🎯 Google Ads Specialist | $1M+ Ad Spend Managed | Certified Google Ads Partner If your Google Ads are spending money but not bringing back profit, the problem is usually not the budget it is the structure, the tracking, or the targeting. I am a Google Ads specialist focused on the two business types where paid ads pay off fastest: ecommerce stores and local service businesses. I have managed over $1M in ad spend, and my clients typically see 300–600% ROAS, lower cost per acquisition, and ad budgets that finally turn into sales and booked jobs instead of wasted clicks. 🌟 𝙒𝙝𝙖𝙩 𝙄 𝙝𝙖𝙫𝙚 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙 𝙛𝙤𝙧 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙀𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙚 Organic honey brand | 7.6x ROAS 920 conversions and $26K revenue from $3.4K spend in one month after a Performance Max migration Wellness supplements store | 3x+ ROAS with a 25% CTR lift after fixing Merchant Center disapprovals and rebuilding the product feed Supplements Shopify store | 68 of 75 products approved with zero disapprovals after a full Merchant Center feed rebuild 𝙇𝙤𝙘𝙖𝙡 Multi-location TRT clinics | 3,070 qualified conversions in one month, cost per call cut from $170 to $84 HVAC business | 14 conversions and 21 calls from just $398 spend in the first 10 days, launched from scratch Local service business | 138+ qualified leads in 8 weeks at 2.3x ROAS through tight ZIP targeting and call tracking Every account starts with a profit goal and is judged on whether it hits that goal. 🛒 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙈𝙖𝙭 & 𝙎𝙝𝙤𝙥𝙥𝙞𝙣𝙜 𝘾𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 Performance Max and Shopping campaigns, Google Merchant Center feed optimization, product listing ads, and ROAS-focused bidding for Shopify and WooCommerce stores. 📍 𝙇𝙤𝙘𝙖𝙡 𝙇𝙚𝙖𝙙 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣 𝘼𝙙𝙨 Local Search and Performance Max campaigns built to bring in calls, form fills, and booked jobs geo-targeted, with budget focused on the areas that actually convert. 📊 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 & 𝙎𝙚𝙩𝙪𝙥 GA4 and Google Tag Manager setup, conversion tracking, enhanced conversions, and attribution so every dollar is measured and you can see what is working. 🔧 𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘼𝙪𝙙𝙞𝙩𝙨 & 𝙍𝙚𝙨𝙘𝙪𝙚 Full account audits and restructuring, keyword and competitor research, ad copy testing, and bid strategy fixes for campaigns that are bleeding budget. 📈 𝙒𝙝𝙖𝙩 𝙢𝙖𝙠𝙚𝙨 𝙢𝙮 𝙬𝙤𝙧𝙠 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 A lot of PPC managers report clicks and impressions and call it a win. I care about profit. What did each lead cost. Did it turn into a sale. Is the account scaling without the cost per result climbing. If Google Ads is not the right fit for your business, I will tell you that early instead of spending your money to find out. 𝙒𝙝𝙤 𝙩𝙝𝙞𝙨 𝙬𝙤𝙧𝙠𝙨 𝙗𝙚𝙨𝙩 𝙛𝙤𝙧 You run a Shopify or WooCommerce store and want ad spend that turns into sales. You are a local service business and need a steady flow of calls and booked jobs. You have multiple locations and need each one bringing in its own leads. Your current campaigns are spending budget without clear profit. You have been let down by a previous PPC manager or agency. You want a Google Ads manager in your timezone who is easy to reach during US business hours. You spend, or are ready to spend, at least $1K a month and want to scale it profitably. 𝙏𝙤𝙤𝙡𝙨 𝙄 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 Google Ads, Performance Max, Google Merchant Center, GA4, Google Tag Manager, Google Analytics, Looker Studio 𝙒𝙝𝙮 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 𝙢𝙚 I do the work myself setup, optimization, tracking, and reporting. Not a junior team. You get weekly reports showing spend, ROAS, and cost per result in plain numbers. I fix underperforming accounts, not just build new ones. If I see budget being wasted, I flag it early, not at the end of the month. I would rather be honest about what is realistic than over-promise to win the job. 🟢 𝘼𝙫𝙖𝙞𝙡𝙖𝙗𝙡𝙚 𝙛𝙤𝙧 𝙣𝙚𝙬 𝙥𝙧𝙤𝙟𝙚𝙘𝙩𝙨 📩 Send me your Google Ads account or store URL. Before any paid work, I will audit your account, show you exactly where budget is being lost, and map out a plan to improve your return. You can find me on Upwork by searching: Google Ads, PPC, Performance Max, PMax, Google Shopping Ads, Product Listing Ads, Ecommerce PPC, Shopping Campaigns, Local Lead Generation, Local Services Ads, Google Merchant Center, Shopping Feed Optimization, GA4 Setup, Google Tag Manager, Conversion Tracking, Search Ads, Display Ads, YouTube Ads, Remarketing, PPC Audit, and Google Ads Management.