I build Google Ads, Meta Ads, and SEO systems that generate qualified leads and revenue, backed by proper GA4 and GTM tracking from day one. No vanity metrics. Every campaign and strategy I deliver is tied to real conversions you can measure. PAID ADS (Google, Meta, Bing, LinkedIn) I manage PPC campaigns across Search, Display, Performance Max, Shopping, and Meta lead gen. Every account I take over starts with a search term audit and N-gram analysis to find where budget is leaking. Then I restructure campaigns, fix tracking, build retargeting systems,and optimize toward your actual cost-per-lead or ROAS targets. Results: → Cut wasted ad spend 35% for a US real estate lead gen company through deep search term and N-gram analysis → 300 SaaS platform signups at $20 cost per lead using Google + Meta Ads with full-funnel retargeting → 100 qualified B2B leads from LinkedIn Ads for a transportation company using account-based targeting → 2.3x ROAS on Meta Ads for an e-commerce store with 45% order increase in 3 months SEO (Technical, On-Page, Site Architecture) I audit and optimize websites for search visibility. Site architecture, URL structure, internal linking, keyword targeting, content optimization, and technical fixes. I focus on pages that drive revenue, not just traffic. Results: → 211% organic traffic increase in 6 months for a healthcare SaaS company (2.2K to 6.84K qualified clicks) → 259 high-intent leads generated through SEO + CRO for an event ticketing platform over 5 months → Improved product rankings for local e-commerce keywords through schema, meta optimization, and category page restructuring TRACKING & ANALYTICS (GA4, GTM, Pixel, Looker Studio) Most campaigns fail because tracking is broken. I set up GA4, Google Tag Manager, Meta Pixel, conversion tags, and reporting dashboards before any optimization work begins. This is the foundation everything else is built on. I also integrate Microsoft Clarity for heatmaps and session recordings, set up bot-blocking tools to clean traffic data, and build Looker Studio dashboards for clear performance reporting. TOOLS I WORK WITH DAILY: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Bing Ads, Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio, SEMrush, Ahrefs, Screaming Frog, HubSpot, Microsoft Clarity, WordPress, Shopify, WebFlow, Zapier I respond within 2 hours during work days. Available to start immediately. Send a message with your current setup and goals. Happy to outline the exact approach before we begin.

⭐ 100+ Jobs | 7000+ hours completed | 𝙎𝙚𝙖𝙨𝙤𝙣𝙚𝙙 𝙋𝙍𝙊 ⭐ Upwork’s Top Rated Plus | 𝟭𝟬𝟬% 𝙎𝙪𝙘𝙘𝙚𝙨𝙨 ⭐ Helped B2B, B2C, B2G clients | 𝙍𝙀𝙎𝙐𝙇𝙏𝙎 ⭐ Strategy + Implementation + Design + Copy A few years ago, brands could rely on static posts and traditional marketing to engage their audience. 𝐓𝐨𝐝𝐚𝐲, 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐜𝐮𝐫𝐫𝐞𝐧𝐜𝐲 — and it’s earned through dynamic, authentic, and platform-native content. I help brands master this shift. As a 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐄𝐱𝐩𝐞𝐫𝐭 focused on Social Media Marketing, I work with businesses and entrepreneurs to transform their online presence into a true growth engine. Through 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐑𝐞𝐞𝐥𝐬, 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐒𝐡𝐨𝐫𝐭𝐬, 𝐓𝐢𝐤𝐓𝐨𝐤 𝐭𝐫𝐞𝐧𝐝𝐬, 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬, I create content that not only reaches audiences but resonates with them. My background blends creativity with strategy. I understand the importance of not just looking good, but performing well. Every visual element, video cut, and post caption is crafted with clear business objectives in mind — whether the goal is to: 𝟏. 𝐁𝐮𝐢𝐥𝐝 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝟐. 𝐃𝐫𝐢𝐯𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝟑. 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐥𝐞𝐚𝐝𝐬 I also bring complementary expertise in: 𝟏. 𝐒𝐄𝐎— to boost organic discoverability 𝟐. 𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 (𝐆𝐌𝐁) 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 — to enhance local visibility and credibility A well-optimized GMB profile, combined with effective social media content, can significantly increase both foot traffic and online conversions. In today’s competitive landscape, standing out requires more than just keeping up — it demands anticipating trends and delivering content that connects on a human level. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐜𝐨𝐦𝐞 𝐢𝐧. With a keen eye for visual storytelling, a deep understanding of algorithm dynamics, and hands-on experience across industries, I help brands: 𝐂𝐮𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞 𝐁𝐮𝐢𝐥𝐝 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐃𝐫𝐢𝐯𝐞 𝐦𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 If you’re looking for a partner who can help you navigate the fast-evolving world of social-first marketing — while also supporting your broader digital media strategy — I’d be happy to collaborate.

Health and Wellness Copywriter | Ghostwriter | Creative | Blog Writer | Proofreader | Ebooks | Research | Strategy | Clarify and simplify your business messaging Does your content bring your vision to life? Does it help differentiate your services and capture your mission? I help purpose-driven brands share their story, attract their audience, and find their voice in a crowded world. With 10 years of experience as a copywriter, ghostwriter, journalist, and creative strategist, I have developed a skill for differentiating products and ideas and crafting compelling, authentic, and innovative narratives. I am a creative non-fiction storyteller and copywriter who combines professional research with creative writing techniques to create stories that engage and inspire readers. My process involves: - Implementing comprehensive research and due diligence, conducting interviews, and weaving findings into a logical narrative - Creating tailored brand analysis by understanding unique value, customer avatars, market position, and perception. - Creative non-fiction writing techniques that utilize storytelling techniques such as brand and character development, plot development, and creating an intentional tone. - Understanding of how to write in a specific tone based on the goals and strategy of each project I believe in an authentic approach that is not about stealing attention, but about encouraging a conscious relationship that extends beyond the first interaction. This requires an empathetic writing style that is focused on authentic, human-oriented storytelling that values the reader's time and attention. - I am a detail-oriented worker - I specialize in presenting technical ideas in an easily digestible manner that anyone can understand and enjoy - I am a great communicator and creative thinker who can help you write for your people, not at them. - I am a published researcher with a proven record of executing innovative writing - I guarantee well-researched copy and articles with 100% originality I have written blogs, Ebooks, websites, email campaigns, video scripts, ghostwritten content, and contributed to research projects for: =========== -Mental Health Companies (previously, BetterHelp) -Health Coaches -Doctors -CEOs and Executive Leadership -Therapists -Yoga Practitioners -Supplement Companies -Health Tech and Biological Science Organizations -Environmental Non-Profits -Mind, body, and soul brands -Digital marketing agencies -Entrepreneurs -Lawyers -HVAC companies -Logistics companies -Landscaping businesses -Cybersecurity companies =========== Throughout my 9 years of experience, I have also used my skills to explore other areas of interest and have become proficient in working with emerging technologies such as blockchain, AI, decentralized technology, and the intersection of health and technology. I am adaptable and have a demonstrated ability to apply my journalistic skills to create relevant and innovative content that spans various industries. I have also served as an innovation consultant for corporations, executives, and business managers, offering my research skills, outside-the-box thinking, and knowledge of psychology and performance to offer a fresh perspective to strategy and to help serve as a ghostwriter for thought leadership efforts. My goal is to help you transform your ideas into tangible works that channel the heart of your mission. It can be difficult to separate ideation from the creative writing process, and I am here to help you bring your works to fruition! Most importantly - I work for your success! Whether writing or managing your content, I can provide writing that delivers your message in a strategic manner that speaks to your target audience and sparks a conscious decision to become a part of your family. Whatever content you need, I can deliver. On time, on budget, and on message! I am currently open and available to take on new projects. Feel free to reach out to inquire about other samples of my work!

E-commerce Email Strategist | Klaviyo Flow Automation & Cart Recovery ROI Email Deliverability Consultant | Fix Spam Issues, DMARC/SPF & Domain Repair Email List Hygiene Specialist | Reduce Bounce Rates & Database Cleaning Email Newsletter Copywriter | High-Retention Campaigns & Audience Nurturing Email Segmentation Expert | Zero-Party Data Strategy & Audience Tagging Stop bleeding e-commerce revenue to the spam folder, unengaged lists, and broken automations. If your email open rates are dropping, your unsubscribe rates are climbing, or you are paying massive monthly software fees for a list that isn't buying—you don't have a traffic problem. You have an email infrastructure and lifecycle marketing problem. I help Shopify and e-commerce brands turn every email into a revenue-generating sales machine that works 24/7. As a Klaviyo Expert and Lifecycle Marketing Strategist, I build high-converting email and SMS marketing systems that increase customer lifetime value (LTV), recover lost revenue, improve retention, and drive predictable growth. For me, email marketing isn't just about sending campaigns. It's about fixing the exact technical, strategic, and data bottlenecks that stall your brand's growth. ------------------------------ 📈 PROVEN RESULTS I'VE CREATED - $1M revenue increase in 3 months for a Health & Wellness e-commerce brand (Sea Moss Transformation Factory). - 29% revenue growth in 5 months for an Organic Food & Nutrition brand (Worth While Food). - 35%+ of total store revenue consistently generated through automated email flows for DTC Shopify brands. - Open rates increased from 16% to 42% through advanced deliverability, segmentation, and personalization. - 48% improvement in automated abandoned cart recovery performance. - 5-figure revenue generated through target win-back and customer re-engagement campaigns. ------------------------------ 🛠️ CORE PROBLEMS I FIX FOR MY CLIENTS - The Deliverability Crisis (Spam to Inbox): Moving campaigns out of "Spam" and "Promotions" tabs by fixing DMARC, DKIM, and SPF protocols, cleaning domain reputations, and warming up IPs. - Leaking Automated Revenue: Designing and optimizing 20+ behavior-triggered flows (Abandoned Cart, Welcome Series, Post-Purchase Upsells) that generate hands-free sales. - Bloated Software Bills: Conducting deep list hygiene and database cleaning to remove spam traps, bots, and unengaged subscribers so you stop overpaying Klaviyo. - The "Batch & Blast" Fatigue: Eliminating generic, annoying blasts through advanced audience segmentation and tagging, ensuring your subscribers only get offers they actually want. - Content Burnout & High Unsubscribes: Crafting mobile-optimized, Figma-to-Klaviyo designs paired with conversion-focused copy that nurtures your audience without sounding "salesy." ------------------------------ ⚙️ WHAT I CAN HELP YOU WITH 1. Klaviyo Setup, Optimization & Migration - Complete account setup, audit, and Shopify / Shopify Plus integration. - Seamless migrations from Mailchimp, Omnisend, ActiveCampaign, and HubSpot. - Technical domain authentication (SPF, DKIM, DMARC) and deliverability repair. 2. Email Automation & Lifecycle Flow Creation - Pre-Purchase: Welcome Series, Abandoned Cart, Browse Abandonment, Checkout Abandonment, Price Drop, Back-in-Stock. - Post-Purchase: Customer Thank You, Review Request, Cross-Sell/Upsell, Replenishment, Subscription Renewal. - Retention: VIP Customer, Birthday/Anniversary, Winback, Re-Engagement, Sunset Flows. 3. Advanced Campaign Management & Copywriting - Promotional, Product Launch, Holiday, Seasonal, and Newsletter campaigns. - Responsive, brand-aligned email designs (Figma to Klaviyo). - Advanced A/B testing, customer journey mapping, and conversion-focused copy. 4. Klaviyo SMS Marketing - SMS setup, automated SMS flows, compliance, and multi-channel (Email + SMS) strategies. ------------------------------ 🏢 INDUSTRIES I SERVE Health & Wellness | Supplements & Vitamins | Food & Beverage | Fashion & Apparel | Beauty & Skincare | Jewelry & Luxury | Home & Lifestyle | DTC Subscription Brands 🧰 Klaviyo Expert | Klaviyo Email Marketing | Klaviyo Flows Setup | Klaviyo Automation | Klaviyo Campaigns | Klaviyo Segmentation | Klaviyo A/B Testing | Klaviyo Shopify Integration | Klaviyo Email Design | Klaviyo Email Templates | Klaviyo Flow Optimization | Klaviyo Email Copywriting | Klaviyo Deliverability | Klaviyo Welcome Series | Klaviyo Abandoned Cart Flow | Klaviyo Post Purchase Flow | Klaviyo Winback Flow | Email Marketing Strategy | Email Automation | Ecommerce Email Marketing | Shopify Email Marketing | Email Campaign Management | Email List Growth | Conversion Rate Optimization | Lifecycle Marketing

I help B2B companies generate demand through paid media, email marketing, and marketing automation. I've led demand generation, automation, paid media, and growth programs for companies including Microsoft, DocuSign, and early stage startups. My work spans Google Ads, LinkedIn Ads, HubSpot, landing pages, content promotion, webinar programs, and campaign strategy. Earlier in my career, I managed marketing for a group of commercial wallcovering companies with ecommerce operations serving enterprise customers, small businesses, and direct consumers, including architect, designer, and commercial buyer audiences. I focus on generating qualified leads, improving performance, and building marketing programs that can scale.

Hey, I’m Gabriela - a Top Rated Plus & Expert-Vetted Market Intelligence Consultant with 370+ completed projects and 3,000+ hours on Upwork, having worked with 250+ clients ranging from high-growth startups to Fortune 500 companies like Unilever, Nestlé, GSK, and Snap Inc., delivering investor-grade research and strategic insight that drives real business decisions. ⭐️ ⭐️ ⭐️ I specialize in feasibility studies, market intelligence, competitive analysis, and TAM/SAM/SOM modeling — turning complex data into clear, decision-ready strategy. My work supports M&A evaluations, market entry, growth strategy, and board-level reporting across the US, EU, and MENA. 🏆 Clients work with me because I go beyond data. I challenge assumptions, validate models, and translate research into commercial direction. 🏆 🏆 Core Areas of Expertise (and beyond): ⭐️ Market & Industry Intelligence ⭐️ Feasibility Studies & Commercial Validation ⭐️ Competitive & M&A Research ⭐️ TAM / SAM / SOM Modeling ⭐️ Growth & Market Entry Strategy ⭐️ Investor & Board-Ready Reporting ⭐️⭐️⭐️ and much more customized research & analysis needs I take pride in being reliable, analytical, and easy to work with. If you need sharp insights tailored to your goals, I’d love to hear more about your project.

Over 12 years on Upwork with 100% positive feedback. If ever there was a chance to blow my own trumpet, it's here on Upwork. So, if you want the GOLD STANDARD in copywriting, then you've come to the right place! I am consistently in the top 3% of more than 18 million Upwork freelancers and the pieces I ghost write often gain more than 100,000 monthly views. . It's nice to "meet" you, I'm Emma, an exceptionally experienced content writer/copywriter/blogger/press release writer/email marketing writer and SEO writer (Surfer-proficient), based in the UK. I'm able to copywrite for audiences across the world, with a thorough understanding of different demographics, markets and the ability to tailor my writing to your desired tone of voice. With outstanding job success, I’ve completed a very impressive 945+ Upwork copywriting and SEO writing jobs (in addition to private work). What’s more, I am a TOP RATED PLUS COPYWRITING AND CONTENT WRITING FREELANCER, on this platform since 2014 and now going into 2026! If you haven't already, why not take a look at my business website writeminded.co.uk? Before I delve into what I do - how about reading some of my feedback below? I have so many positive testimonials, too many to display, so here’s a tiny snapshot. "I love the newsletter. Have I ever told you how great you are? In the event I haven't, you're GREAT!" F.C, Savannah “Truly an exceptional content writer with superb flair and imagination who is completely adaptable to different business writing requirements, be it business literature, marketing emails, blogging or content, she always gets the tone spot on!” - J.B, Watford, client reference available if required. Here’s another: “Emma was a pleasure to work with. She understood my project in great detail, and I never had to explain the concept once. She is well informed about many subjects and definitely has a talent for writing. Above all this, she was always kind and prompt with delivery; she follows through on all her commitments and leaves you feeling confident in her work. I definitely look forward to working with her on an ongoing basis as my business develops further. It felt like she was a part of my team.” S.J, Toronto. Let’s face it, we can all write, but it’s about whether you can capture an audience, and the only way to do that is with outstanding, interesting and attention-grabbing copywriting. I've made you sit up and listen - right? With a proven track record in the written word, my clients are always delighted with what I create for them; be it for their website, a business article, brochure, advert, email campaign, thesis/dissertation proof & edit, or even a creative piece, I am confident in my ability to consistently deliver only the best. As well as thousands of online publications (ghost-written and under my name) I have also been published in various magazines/publications, including Today’s Child, My News, Chemist & Druggist, Professional Adviser, Weddings, and Ultimate Wedding. As you might have noticed, I'm what you might call omnichannel, I can pretty much write on any topic. Additionally, I can offer a voice-over service, please ask for samples; I've recorded quite a few podcasts to boot; you can look up Interface Financial Planning for something very recent and to hear my dulcet tones! So, you've already come this far, you've found one of the top freelance content writers on Upwork, all you need to do now is HIRE ME!

To be in business today, you need a successful, engaging, and authoritative website. But if customers don't find your website, you are likely losing out on some valuable people (and revenue too). The best websites subscribe to the EEAT principle - content should demonstrate experience, expertise, authority, and trust. I write people-first website content, such as blogs, articles, and landing page copy, that helps position your organization as experienced experts who are authorities in their space. The content I prepare for you will help you earn your customers' trust, establishing your company as an expert, so they keep coming back. The risks of poor copywriting and content on your website: 🔴 Increased bounce rates 🔴 Confusion about the products and services that you sell 🔴 A bad taste that you are a low-quality business, and customers won't trust you 🔴 A poor brand story Great content, on the other hand, can do the following: 🟢 Drive more traffic to your website 🟢 Help improve your search engine ranking results 🟢 Build a relationship with your audience 🟢 Make you stand out from your competition Here is what I can do for you: ✅ Create high-quality, authentic, and engaging content that your customers will want to read ✅ Maximize site traffic by creating SEO-optimized content, including keywords, H1, H2, H3 headers, backlinks, etc. ✅ Provide headline recommendations via HeadlineStudio to give your article better SEO value ✅ Help you improve your search engine rankings and boost your credibility So what's my process? To get started, do one of the following: ➡️ Request a 15-minute call via Upwork so that we can connect and I can better understand your needs ➡️ Send me an Upwork contract that clearly outlines your needs and outcomes ➡️ I will review your materials and provide you with any remaining questions ➡️ I'll get to work, developing an excellent piece that you will want to post to your website right away

🔥 Want to see the exact conversion systems I use? 📘 $250M Worth: Convert NOW (Free Playbook) 👉 rebrand.ly/convert-now 🚀 TOP RATED PLUS · $200K+ EARNED · 1,500+ LANDING PAGES · META + GOOGLE ADS · 9 YEARS OF A/B TESTING EXPERIENCE Most founders learn the hard way: hiring a media buyer who can't build pages, or a designer who's never run a campaign, is how ad budgets quietly disappear. I build the full conversion system — Meta Ads, Google Ads, landing pages, and the direct response copy that ties them together — so your traffic, message, and page work as one tested engine instead of three disconnected pieces. The result: cold traffic turned into qualified leads and paying customers — through landing pages, sales pages, advertorials, and listicles that convert, copy built to persuade, and funnels built around ROI. ------------------------------------------------------------------ 📈 Current rate: $55.56/hr (increasing to $100/hr soon) → Lock in the full ads + LP + CRO system before rates double. ------------------------------------------------------------------ ✨ Meta Ads | Google Ads | Landing Pages | CRO | Direct Response Copy What You Get ✅ Meta Ads (Facebook + Instagram) — campaign builds, audience strategy, CBO/ABO testing, and scaling ✅ Google Ads — Search, Performance Max, Display, and remarketing built around conversion (not clicks) ✅ Hook-First Ad Creatives — scroll-stopping video + static ads for Meta & Google built on proven direct-response hooks ✅ Direct Response Copywriting — hooks, headlines, ad copy, page copy, and email sequences that move cold traffic ✅ High-Converting Pages — sales pages, advertorials, listicles, opt-in pages, and full funnels (built in GoHighLevel, Framer, Webflow, Unbounce, ClickFunnels, Shopify, or Wix) ✅ Custom Page Design in Figma ✅ Conversion Tracking — Meta Pixel, Conversions API, GA4, and GTM set up so your data is actually trustworthy ✅ Funnel Strategy Session (Ad Traffic Goals + Positioning + Offer) ✅ Mobile-First and Fast-Loading Pages ✅ A/B Testing & CRO Optimization Who I Work With 🛍️ E-commerce & DTC brands ready to scale past their current plateau 💻 SaaS founders turning paid traffic into trial signups and demos 📍 Local businesses needing a steady stream of qualified leads 🏢 B2B teams running lead-gen campaigns 🤝 Partner agencies — white-label support for clients needing ads + LP + copy under one roof Why Clients Choose Me 🔁 One tight team handles ads, pages, and copy together — no agency overhead, no handoff gaps 🧪 Battle-tested copy framework — 9 years of split-testing distilled into a system that hits the top variants 9 out of 10 times across 50+ niches 🧠 9 years of split-testing means I know what actually moves conversion rates vs. what's just vanity 📈 Direct response principles applied to modern paid traffic 💬 Fast communication and clear scope from kickoff to launch 💼 1,500+ landing pages delivered across 50+ niches Let's build a paid traffic system that's not just pretty, but profitable.

If you run an e-commerce agency and manage client accounts on Klaviyo, you already know the challenge. As your client roster grows, so does the workload. You have more flows to build. more campaigns to launch, and even more segmentation, testing, and optimization to do. And at some point the question becomes: Do we hire another full-time specialist… or bring in someone we can rely on immediately? Hi, I’m Rachel, and if you run an e-commerce agency using Klaviyo, you’re exactly the type of team I help. I work with e-commerce agencies as a Klaviyo email specialist, helping teams execute high-quality email marketing for their clients without adding more internal pressure. Most agencies I support need help with things like: • Building and optimizing core revenue flows (welcome, abandoned cart, post-purchase, win-back) • Writing conversion-focused email campaigns • Improving segmentation and targeting • Auditing client Klaviyo accounts to identify revenue leaks • Supporting client launches and promotions In other words, I step in and handle the execution layer so your team can stay focused on growth and client relationships. I’m comfortable working inside existing agency systems, collaborating with strategists, designers, and account managers, and delivering work that reflects well on the agency brand. Many agencies bring me in when they need someone who can: • Jump into a Klaviyo account and quickly understand the setup • Produce work that doesn’t require heavy revisions • Support multiple client accounts when internal capacity is stretched If you're looking for a reliable Klaviyo specialist to support your agency's client work, I’d be happy to connect and see where I can help. So go ahead and press that invite button.