CFO＋𝗦𝘂𝗽𝗲𝗿 𝗣𝗼𝘄𝗲𝗿𝘀! 💪 𝗧𝗼𝗽 𝟭%; 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 ✅ 500 + Million raised by my models | $300k+ earned on Upwork | Most models delivered in 1 week My models are built to withstand investor diligence. 🛠𝗙𝗶𝘅 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗶𝗻𝗴. 𝗖𝗹𝗮𝗿𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗠𝗼𝗱𝗲𝗹. 𝗥𝗮𝗶𝘀𝗲 𝗙𝘂𝗻𝗱𝘀 𝗪𝗶𝘁𝗵 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲.💰 Im a CFO who helps SaaS and AI startups optimize their business model by designing pricing, packaging, and revenue models that actually scale. 🔥Invite me to your job and book a 𝗙𝗥𝗘𝗘 20 min 💸𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 𝘾𝙖𝙡𝙡📞 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗻𝘀𝘄𝗲𝗿: • What should we charge? • How do we structure tiers or usage pricing? • Will this be profitable at scale? • What numbers do investors expect to see? • How do we translate strategy into a real financial model? ✨ I specialize in monetization, pricing, and revenue architecture, the decisions that directly impact ARR, margins, and valuation for: • SaaS / B2B software • AI tools & platforms • Marketplaces • Subscription businesses • Fintech • Health tech • Vertical SaaS companies.✨ ✅ Typical outcomes my clients get ✔ Clear pricing & packaging strategy ✔ Higher ARPU and better margins ✔ Investor-ready financial model ✔ Faster fundraising ✔ Shorter sales cycles ✔ Confident launch plan Many clients see 𝟭𝟬𝘅–𝟯𝟱𝘅 𝗥𝗢𝗜 from pricing & revenue improvements alone. 🥇 𝗪𝗵𝘆 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗵𝗶𝗿𝗲 𝗺𝗲 • Top Rated Plus & Expert Vetted (Top 1% on Upwork) • Featured on Forbes, Nasdaq, CEO Weekly • Advised 150+ tech startups • Helped clients raise $500M+ • MBA (Finance), MS Economics, 15+ years operating experience But more importantly: I explain finance clearly and turn complex strategy into practical decisions founders can act on immediately. 💼 𝗛𝗼𝘄 𝘄𝗲 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸 ? 𝘀𝗶𝗺𝗽𝗹𝗲 𝗳𝗶𝘅𝗲𝗱 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 Clients need a clear outcome, So I offer structured sprints: ✅ 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗦𝗽𝗿𝗶𝗻𝘁 (𝟭-𝟮 𝘄𝗲𝗲𝗸) • Pricing tiers + packaging • Subscription/usage strategy • Discount & sales guardrails • Enterprise level pricing framework • Competitor benchmark • ICP & value positioning check • Action plan memo ✅𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗿𝗲𝗮𝗱𝘆 𝗣𝗮𝗰𝗸𝗮𝗴𝗲 (𝟮 𝘄𝗲𝗲𝗸𝘀) • Financial model & forecast • Unit economics & break-even • Investor-ready projections ✅ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 (𝗺𝗼𝗻𝘁𝗵𝗹𝘆) • Pricing experiments • New feature/add-on pricing • Deal support & custom pricing • Board/investor metrics • Continuous optimization • Async Slack/email access 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲? 𝙁𝙤𝙪𝙣𝙙𝙚𝙧 𝘾𝙀𝙊( 𝙎𝙚𝙚𝙙 𝙍𝙤𝙪𝙣𝙙 𝙎𝙩𝙖𝙧𝙩𝙪𝙥) 𝟱 𝗼𝘂𝘁 𝗼𝗳 𝟱 ⭐⭐⭐⭐⭐ ““The financial expert for non-financial founders. Zahra helped us build our pricing and financial model and made our fundraising dramatically easier. Worth every dollar.” 📞 𝗡𝗲𝘅𝘁 𝘀𝘁𝗲𝗽 Invite me to your job and we’ll start with a quick call to understand your goals and see if there’s a fit. If I’m not the right person, I’ll tell you directly.

Certified IFRS specialist Fractional CFO Venture capital valuation (Investment needed, Forecasting Start up financials, Determine the Timing of Exit, Multiples) Pre and post money Investor Reporting Performance tracking Liquidity Management Financing round preparation Convertible loans Setting up Processes after financing rounds Cap table preparation Substitute before of after a new CFO Financial Modelling and Valuation Analyst Business valuation (DCF, cost of capital, Terminal Value, Enterprise value, DDM, Residual Income valuation NPV and IRR in excel analysis Scenario and Sensitivity analysis in Excel Corporate Finance core concepts (TVM, PV, FV, NPV, PVGO) Capital Budgeting ( Payback, EVA) Mergers and Acquisitions Cash vs Stock acquisitions Asset bs Stock sale Deal Documents Earnouts in M&A Due Diligence Process in M&A Stock Buyback Stock Split Reverse Stock split

🎯 17 years of experience, 16 years in leadership positions. Ex Thomson Reuters (Fortune 500). 🔝 Top 0.09% in Management, 0.1% in Sales & 2.92% in Marketing Management on Upwork (with 100% in Marketing Management, Marketing Strategy and Marketing Communications). Expert Vetted. Harvard Business School educated executive with Fortune 500 leadership, marketing, strategy, sales, operations and CRM experience, passionate about helping clients in the following areas: 1) Fractional CMO 2) Global Leadership (COO, CSO, CoS, Project Management) 3) Business Strategy and Marketing Strategy (+Go to Market - GTM) 4) CEO Advisory & Management Consulting 5) Market Research & Pitch Deck Presentations 6) Sales, Marketing, CRM and Business Development 7) Career Management (coaching, mentoring, career transitions, CV/LinkedIn) Industry expertise: financial services, wealth management, technology, fintech, art, blockchain, cybersecurity. KEY ACCOMPLISHMENTS • 2025: Became a Partner at IBERICOSTA - focused on Real Estate Investments - $4M deals closed • 2024: Appointed a Partner at The Fusion Art Gallery - focused on Art Investments - managed 30 artists • 2022: Joined as Chief Marketing Officer at Suisse Blockchain, built a team from scratch • 2021: Passed (86%) Wealth & Investment Management Certification with CISI – Level 3 • 2019: Became a Certified Change Agent (CCA) Assessor Board Member at Capillary Consulting • 2017: Personal sales result: $2,000,000 of new business with client base spanning 7 countries • 2015: Completed Harvard Business School course on Disruptive Strategy; profiled by the school • 2014: Responsibility for global marketing strategy and budget; Fin LOB revenue of $300m • 2012: Managed a $10MM portfolio of nearly 300 clients throughout Europe West, including Chief Economists, Portfolio Managers, Chief Investment Officers, Big 4, Private and Central Bankers • 2011: Led global “high-potential” project – created a community for 2500 top talents globally • 2010: Promoted to Fortune 500 management at the age of 23. Led a team of 12 direct reports • 2009: Graduated top of class (First Class, 1:1 with Distinction) in Business & French KEY SKILLS: Leadership • CRM • Business Communication • Strategy • Fund Industry • Lipper • Investment, Asset & Wealth Management • Strategic Management • Change Management • Sales & Marketing • Business Development • Marketing Strategy • Recruitment & Team Building • Motivation & Staff Development • Trainings & Presentations • Problem Solving & Decision Making REFERENCES: ✅#1 - Global Head of Talent at Thomson Reuters: "Marcin is a high potential employee at Thomson Reuters and was one of the first to raise his hand to participate in a global project that I was leading. He went on to assume a global role as a leader of a working subgroup that proved to be the most successful at the end of the 6 month pilot run. When he visited Asia, Marcin made special arrangements to be in Singapore and proposed to meet other high potentials which was not previously practised by others in a similar capacity. Marcin clearly exhibits all the essential traits of a global manager who is culturally sensitive, communicates well (both verbally and written) and has a geniune interest in helping others to succeed. His strong collaborative skills coupled with his interest to learn new things will bring him closer to his career goal within a short period. His dedication to this project work has earned him my support in all his career endeavours." ✅#2 - Marketing Director at Luxoft: "I had a privilege to work with Marcin on the same team at Luxoft where he was leading the go-to-market campaign for one of the company’s top products, the Horizon visualization software for the banking industry, while I was focused on the automotive side of business. As peers, we talked and exchanged ideas on a regular basis. I was always amazed at Marcin’s ability to think outside the box. Often working under tight deadlines and budget limitations, he would always manage to deliver an effective and elegant solution, whether it’s a piece of marketing content, media outreach, an industry event or a social media campaign. Marcin’s understanding and knowledge of digital marketing is second to none. He is a true digital native who knows how to get the marketing message across the social media. Last but not least, Marcin is a fantastic person to work with. Sensitive to other people’s needs, he was always willing to help and support his team members, and to share his knowledge generously. And he did it all with a positive attitude and a terrific sense of humor. Marcin would make a great addition to any marketing team as a member or leader. " ✅#3 - Founder & CEO at Piercing View (Upwork project) "MJ is a very accomplished strategist. He has been extremely valuable in developing our marketing strategy, identifying high value targets/clients, and crafting the appropriate 'pitch' for each unique circumstance. Thank you!"

$700K+ earned on Upwork (and a lot more outside of Upwork) helping startups, SaaS companies, and established businesses build investor-ready financial models, FP&A systems, business plans, and growth strategies

Fractional COO for founder-led businesses between £500k and £10m revenue. I build the operational infrastructure, decision governance, accountability structures, forecasting systems, that lets founders scale without being the bottleneck. I've done this across SaaS, e-commerce, financial services, digital agencies, and professional services. The presenting problems are always different. The structural ones rarely are: decisions bottleneck at the top, the team waits, delivery wobbles, and the founder is everywhere and nowhere. 𝗪𝗵𝗮𝘁 𝗧𝗵𝗮𝘁 𝗟𝗼𝗼𝗸𝘀 𝗟𝗶𝗸𝗲 𝗶𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 At a real estate SaaS company, I built a customer success function from scratch, redesigned onboarding, and installed upsell and reactivation workflows. Over 8 months: MRR grew from £42k to £71k, churn dropped from 4.8% to 2.7%, and NRR moved from 101% to 114%. At a 40-person financial education business, the founder was the operating system — every decision routed through him. I rebuilt decision rights and accountability structures so team leads owned their areas. Within 60 days, escalations dropped by more than half and he got his weekends back. At a US tax advisory firm, I built the sales operation from scratch, scripts, SDR structure, onboarding, CSM framework. Monthly sales went from $20k to $60k in six months. These aren't edge cases. This is what happens when operations catch up with ambition. 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 I bring two things most fractional operators don't. The first is 11 years of ex-military service — including special ops — where the job was to assess fast, identify the real problem, and execute under pressure with limited margin for error. That discipline transfers directly into business operations, change management, and building teams that perform without being managed. The second is technical implementation capability. I don't just redesign your operations and hand you a plan. I build the systems, accountability dashboards, CRM architecture, AI-assisted workflows, automated reporting. You get a working operational infrastructure, not a strategy deck. I've managed a £750m programme portfolio at a global technology corporation. Delivered £300m in operational savings at a UK managed services business. Run GTM strategy for companies expanding into Saudi Arabia and the UAE. Stood up operations in environments where there were no systems at all. I know what scales and what doesn't. 𝗪𝗵𝗮𝘁 𝗜 𝗛𝗲𝗹𝗽 𝗪𝗶𝘁𝗵 Fractional COO and Director of Operations engagements for businesses that need senior operational leadership without a full-time hire. Operational diagnostics for founders who know something's wrong but can't see where. Decision governance and accountability framework design. CRM build and sales pipeline architecture. Business process improvement and change management. Business mentoring for founders scaling from operator to leader. Chief of Staff and Head of Operations roles where senior judgment is needed, not just execution. 𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 Founders of businesses between £500k and £10m revenue, typically 10 to 50 people, where growth has outpaced the structure underneath it. Usually they're working harder than ever and getting less traction. The problem is almost never the market. It's the operating model. I'll tell you what's actually wrong — including if it's something uncomfortable. That's the job. 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 Send me three things: what your business does and how big the team is, where growth has stalled or operations are breaking down, and whether you need ongoing operational leadership, a specific build, or a diagnostic first. I'll respond within 24 hours and tell you directly whether I can help and how I'd approach it.

$100M+ in Client Revenue | Expert-Vetted (Top 1% Upwork) | 240+ Projects | 100% Job Success | 10+ Years on Upwork I’m a Full Stack Developer, SaaS Developer and Backend Developer focused on building production-ready software that holds up under real-world usage. My work sits at the intersection of software developer, web developer, and SaaS platform builder, with a strong backend-first mindset and deep attention to scalability, performance, and long-term maintainability. As a Full Stack Developer, I take ownership of systems end-to-end, pairing robust backend architecture with clean, modern interfaces. My frontend work is typically React-based and I often collaborate with or replace traditional React developer or web developer setups by owning both frontend and backend in a single, coherent system. While I’ve previously worked as a WordPress developer and integrated WordPress-based sites into custom platforms, my current focus is on custom SaaS and API-driven systems rather than CMS-centric builds. As a SaaS Developer, I help companies design, build and scale SaaS products, internal tools and API-driven web applications intended for long-term use. My experience as both a Backend Developer and software developer allows me to think beyond features and focus on architecture, reliability and operational stability from day one. Many of the platforms I build support internal teams, customer dashboards and multi-role workflows where permissions, data integrity and business rules are critical. In my day-to-day work as a Backend Developer, I design and implement backend services, APIs and data models that power SaaS platforms, complex web applications and mobile-connected systems. I regularly work with Node.js and Python, drawing on my background as a Python developer to build scalable services, background jobs and asynchronous workflows that perform reliably in production. As a Full Stack Developer, I ensure these backend systems integrate cleanly with frontend applications, mobile extensions and third-party APIs. When required, I support frontend and mobile app developer workflows using React and React Native. This end-to-end ownership is a key reason clients bring me in as a Full Stack Developer rather than splitting work across multiple roles. A significant portion of my work as a SaaS Developer and Backend Developer involves building internal platforms, dashboards and API-first systems that integrate external services. In these projects, I often collaborate closely with product, growth, or analytics teams, including teams focused on SaaS marketing by designing clean data pipelines, event tracking and backend logic that supports experimentation, reporting and lifecycle insights. When projects require AI-powered functionality, I bring hands-on experience integrating AI into backend systems. While my primary role remains Full Stack Developer and Backend Developer, I regularly implement AI-enabled workflows, data processing pipelines and LLM-driven features inside SaaS platforms. This allows me, as a SaaS Developer, to deliver AI functionality that is reliable, observable and cost-controlled rather than experimental. Clients typically work with me when they need: - a Full Stack Developer who can own frontend and backend - a SaaS Developer who understands long-term scalability constraints - a Backend Developer experienced with real production systems - mobile app developer and React developer experience as a software developer - backend services built with Node.js or Python by an experienced Python developer - web applications with complex workflows and business rules from a senior web developer - API-driven architectures and third-party integrations - SaaS platforms designed to support growth, analytics and SaaS marketing data needs - MVPs that can realistically evolve into long-term SaaS products A large part of my work as a Full Stack Developer, SaaS Developer and Backend Developer focuses on: - multi-role dashboards and internal tools - authentication, authorization and permissions - API-first backend system design - integrations with external platforms, including legacy CMS or WordPress-based systems when required My core work as a Backend Developer and Full Stack Developer covers: - backend services built with Node.js and Python - APIs, background jobs and integrations - databases such as PostgreSQL - modern stacks using tools like Supabase - AI-enabled backend features where they add real business value I regularly work on MVP builds and early-stage products as a SaaS Developer, with strong focus on solid backend foundations, sensible scaling paths and avoiding short-lived prototypes. Based on scope and timing, I work hands-on as a Full Stack Developer, SaaS Developer and Backend Developer and when useful, involve specialists from my team. Long-term results come from clarity and intentional system design. I focus on delivering software that teams can confidently run, maintain and scale.

I help businesses organize, clean, and reconcile financial data so their records are accurate, structured, and ready for reporting or tax purposes. My focus is bookkeeping, reconciliations, and financial cleanup, turning messy or incomplete records into clear, reliable financial information that supports better decision-making. What I can help you with: 📚 Bookkeeping and transaction categorization 🧾 Bank and credit card reconciliations 💰 Expense tracking and financial cleanup 📈 Financial reporting and month-end support 📊 Excel-based reporting and data analysis 🔍 Transaction review and discrepancy resolution ⚙️ Process improvements and financial organization I specialize in working with detailed financial data where accuracy and structure are essential. I focus on identifying inconsistencies, improving clarity, and ensuring financial records are properly organized and reliable. I work best with clients who need clean bookkeeping, reconciled accounts, and clear financial reporting they can trust. 🚀 I am currently available for new projects and open to both short-term and ongoing work.

Tax planning and strategic oversight I work with founders, business owners and private clients who need clear oversight across their financial affairs. Chartered Accountant (FCA) | Chartered Management Accountant (FCMA) | Chartered Tax Adviser (CTA)| Chartered Wealth Manager | Doctorate - tax and strategy (DBA)

💼 10+ Years Experience | 5⭐ Rated | 80+ Upwork Jobs Completed | 100% Human-Generated Work 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐭𝐡𝐞𝐬𝐢𝐬 𝐟𝐞𝐞𝐥𝐬 𝐝𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝, 𝐲𝐨𝐮𝐫 𝐥𝐢𝐭𝐞𝐫𝐚𝐭𝐮𝐫𝐞 𝐫𝐞𝐯𝐢𝐞𝐰 𝐥𝐚𝐜𝐤𝐬 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐨𝐫 𝐣𝐨𝐮𝐫𝐧𝐚𝐥 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐤𝐞𝐞𝐩𝐬 𝐩𝐮𝐬𝐡𝐢𝐧𝐠 𝐫𝐞𝐯𝐢𝐬𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧? Most academic projects don’t fail because of effort, they fail because structure, methodology, and argument alignment are not properly connected from the start. ✨That’s where I step in. I work as an Academic Research Consultant, helping students, researchers, and PhD candidates transform unclear or incomplete work into structured, academically sound, and publication-ready research. My focus is not just writing also but ensuring your research is logically aligned, defensible, and ready for submission or review. 𝐖𝐡𝐚𝐭 𝐈 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡 ⭐Thesis & dissertation structuring and refinement ⭐Literature review development and synthesis ⭐Research methodology alignment with objectives ⭐Journal paper editing and publication preparation ⭐Research proposal development and clarity improvement ⭐Academic formatting and submission readiness 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 ⭐Human-written, research-backed academic support ⭐Clear step-by-step collaboration (you stay involved throughout) ⭐Weekly progress updates for transparency ⭐Turnitin-safe, originality-focused approach ⭐Ethical academic assistance aligned with platform policies 𝐓𝐫𝐮𝐬𝐭 & 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐒𝐢𝐠𝐧𝐚𝐥𝐬 ✔ 100% human-generated research work ✔ Transparent communication throughout the project ✔ Structured academic logic (not just writing) ✔ Publication-focused editing for journals like Scopus/Elsevier/Springer ✔ Deadline-focused delivery with consistent updates 𝐅𝐫𝐞𝐞 𝐕𝐚𝐥𝐮𝐞 𝐟𝐨𝐫 𝐍𝐞𝐰 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 Before starting a full project, I offer: 🎁 Free Consultation (15 minutes) to discuss your research needs 🎁 Free 3–5 Page Proofreading Sample so you can evaluate my quality This allows you to test my expertise before committing to a larger project. If you need accurate, well-researched, and high-impact academic work, let’s discuss how I can help you meet your deadline without compromising quality. Regards, Saad Irfan

I help businesses adapt to rapid technological change and optimize their sales and service workflows using Salesforce. With 9+ years of experience as a Salesforce Developer and Architect, I specialize in building scalable, high-performance solutions using Apex, Lightning Web Components (LWC), and API integrations. My focus is always on delivering measurable business outcomes through smart automation and system design. I have worked with global enterprises and Fortune 500-level companies, including British American Tobacco, DHL, and Airbnb, contributing to large-scale Salesforce implementations and enterprise CRM transformations. I also supported major clients such as Howden Group Holdings, Novidea, and Equifax, delivering Salesforce Sales Cloud and Service Cloud solutions that combine technical depth with business strategy. One of my key achievements includes delivering automation-driven improvements that led to a 50% increase in sales performance for a client. Core Focus: While I am fully specialized in the Salesforce ecosystem, I do not work with Zoho CRM or HubSpot CRM as primary platforms. My expertise is centered on Salesforce CRM only, delivering scalable and enterprise-grade solutions across: • Salesforce Administrator responsibilities • Salesforce Consulting and solution design • Salesforce Development and architecture What I Do: Salesforce Development & Customization • Apex, LWC, Visualforce development • Salesforce Lightning UI enhancements • Custom business logic and scalable architecture Salesforce CRM Implementation • End-to-end Salesforce setup and configuration • Sales Cloud and Service Cloud implementations • System design aligned with business requirements Process Automation & Optimization • Flow-based automation and Apex triggers • Workflow optimization for sales and service processes • Reduction of manual operations and inefficiencies Integrations & APIs • REST API integrations with third-party systems • Salesforce App Development with external platforms • Seamless data synchronization across systems Marketing & Engagement Support • Salesforce Marketing Cloud experience • Customer journey automation • Campaign integration and performance optimization Additional Expertise: • HTML, CSS, JavaScript for Salesforce UI enhancements • System audits and performance optimization • Ongoing support, maintenance, and upgrades • CRM architecture and scalability planning Value I Bring: • Strong balance of technical and strategic Salesforce expertise • Focus on measurable business outcomes • Enterprise-level experience across multiple industries • Clean, scalable, and future-proof solutions If you're looking for a Salesforce Developer, Architect, or Consultant who understands both technical execution and business impact, I’d be happy to connect and discuss your needs.