I am a Data Scientist and ML/BI Engineer specialized in building and industrializing data & ML pipelines on Google Cloud. With 5 years of experience across large enterprises (Amazon, Equifax, SFR), scale-ups (Glovo) and multiple freelance projects in Europe, I help companies design robust data architectures, automate analytics workflows and deploy production-grade ML systems. My expertise covers the full lifecycle: • Data engineering on GCP (BigQuery, Cloud Run, Cloud Functions, Vertex AI) • End-to-end ML engineering & MLOps (model migration, training, serving, CI/CD) • BI and analytics solutions (Looker, Power BI, dbt, automated reporting) • API/Data integrations and process automation at scale Today I work through my EURL Damiani Data Consulting, supporting SMEs, scale-ups and grands comptes in modernizing their data stack and delivering actionable, production-ready solutions. 🔊​Call to Action: Feel free to contact me for data-driven solutions to your business challenges. Let's work together to turn your data into actionable insights.

Struggling to understand which decisions actually drive your revenue? I help businesses turn their data into clear answers—so you can invest smarter, predict better, and grow faster. I’m a Data Scientist focused on solving real business problems, not just building models. I’ve worked on projects that help companies: • Identify which marketing channels truly bring results (and which waste budget) • Predict sales more accurately to support planning and strategy • Test and optimize promotional strategies to maximize profit For example, I’ve built models on datasets with tens of millions of rows, improving prediction accuracy and reducing costs by optimizing how data is processed and analyzed. My expertise includes: * Machine Learning & Forecasting * Data Analysis & Visualization * Marketing Analytics (MMM) * Scalable data pipelines (Python, Pandas, PySpark) What makes me different: ✔ I explain insights in a simple, clear way—even if you’re not technical ✔ I focus on business impact, not just technical results ✔ I deliver clean, reliable, and actionable work If you want to stop guessing and start making data-driven decisions with confidence, I’m here to help.

I am a Data & Martech Engineer with extensive experience in designing and implementing scalable data pipelines, marketing technology solutions, and analytics platforms for both startups and enterprise clients. I specialize in bridging the gap between technical engineering and business outcomes, helping organizations turn complex data into actionable insights and measurable results. Over the years, I have developed deep expertise in Python, Google Cloud Platform (GCP), BigQuery, Airflow, Terraform, Azure, Retool, and Google Ads Scripts, as well as modern marketing automation platforms, BI reporting, and campaign optimization tools. My work consistently focuses on reducing manual effort, increasing operational efficiency, and enabling data-driven decision-making for marketing and business teams. In my role at SeekandHit, I designed and implemented a cloud-based data warehouse that centralized marketing insights for large e-commerce businesses, enabling long-term data retention, improved ad performance measurement, and automated reporting. I built custom connectors and ETL pipelines using Python and GCP Cloud Functions, integrated client reports via Cloud Pub/Sub, and implemented ad spend anomaly detection systems using Google Apps Script and Slack alerts — all at zero additional tooling cost. I also mentored colleagues, sharing knowledge about data engineering best practices and guiding the adoption of a newly established role within the company. Additionally, I collaborated closely with marketing teams, providing technical consulting, understanding operational challenges, and designing solutions that directly supported business objectives. At JobCloud, I focused on data warehouse optimization and infrastructure cost reduction, achieving savings of $1,000 per month through query optimization and storage improvements. I developed attribution and Marketing Mix Models (MMM), orchestrated pipelines using Cloud Workflows and Cloud Dataform, and created dashboards for BI reporting that empowered teams to make informed decisions. Beyond professional work, I have significant web development experience, designing and delivering applications for educational and social impact projects. I built a web app for children to map emotions and competencies (Erasmus+ funded) using HTML, CSS, and vanilla JavaScript, and developed custom web apps for NGOs to manage volunteers and donation campaigns, integrating front-end interfaces with backend systems. I have experience with React, Firebase, AngularJS, and PHP/Symfony for building both interactive and data-driven applications. Additionally, I have taught web development to high school students, delivering workshops, mentoring sessions, and project-based learning, helping students gain practical skills in JavaScript, HTML, CSS, React, and Firebase. I hold a degree from FESB, where I gained a solid foundation in computer science, data structures, algorithms, and software engineering principles. Throughout my career, I have combined this technical knowledge with practical engineering, project management, and mentoring experience, consistently delivering high-impact solutions that meet client needs. My strengths lie in problem-solving, cross-functional collaboration, and translating business requirements into technical solutions. I am passionate about creating systems that are efficient, scalable, and maintainable, and I thrive in dynamic environments where I can contribute both as a hands-on engineer and a strategic consultant. Whether you need custom ETL pipelines, marketing analytics platforms, web applications, or AI-powered solutions, I can deliver high-quality, reliable work that aligns with your objectives. I am meticulous in coding standards, thorough in testing, and focused on producing measurable results that drive business growth. Let’s connect. I am ready to help you unlock the full potential of your data, marketing technology, and web platforms, creating solutions that save time, reduce costs, and provide a competitive advantage.

CAREER SUMARY Experienced Civil Technologist with a proven track record of guiding engineering initiatives and specialized proficiency in the oversight of financial systems and analytical processes. Collaborative engagement with both local and metropolitan municipalities on comprehensive infrastructure initiatives has been a key part of my background. This encompasses involvement in regional projects, orchestrating Program Planning and the adept management of strategically integrated endeavors aligned with infrastructure investment strategies within a professional service branch framework. My expertise spans the full spectrum of engineering disciplines and construction practices within diverse areas of civil engineering, encompassing SANRAL road projects, bulk water supply, solid waste management, as well as water and stormwater management. The magnitude of my working experience includes national, provincial, local government and private sector services

Professional Summary Certified MS Power BI Analyst with 14 years of diversified experience across Automotive, Insurance, Finance, and Hotel domains. I specialize in analyzing and interpreting customer data to drive strategic business decisions. I excel in managing end-to-end data analysis projects, ensuring seamless coordination between crossfunctional teams, and delivering actionable insights that align with business goals. My role involves leading Agile practices and manage campaign measurement and performance analysis across all Al Futtaim Automotive Brands across globe, utilizing A/B testing, data modeling, segmentation analysis, and multivariate regressions to inform marketing strategies. Proficient in CRM platforms like Salesforce, Hybris, Emarsys, and SAP CDP, I bring a deep understanding of customer relationship management to the table. I also leverage MMM(Market Mix Modelling) models and tools Masster using Linear

I’m a performance marketing professional with experience managing multi-channel paid media campaigns across Meta, TikTok, Google, Pinterest, Snapchat, CTV, and more — with client media budgets ranging from $15K to over $600K per month. I specialize in turning data into decisions using MMM, incrementality studies, platform attribution, and geo-testing to guide budget allocation and drive measurable revenue impact. What I bring: Multi-channel paid media strategy and execution AI-powered workflow automation and process optimization Campaign performance analysis using Looker Studio, Power BI, and Tableau and platform reporting Budget tracking and financial reporting Project management I hold an MBA from East Carolina University, a Google Ads Display Certification, and an Amazon Ads Retail Certification. Whether you need someone to audit your ad accounts, build reporting dashboards, manage campaigns, or bring structure to your marketing operations I can hit the ground running. Let’s talk about what you’re trying to grow.

I provide strategic growth leadership to organizations seeking stronger performance, clearer positioning, and better marketing results. Over 20+ years, I’ve led transformation across brand, acquisition, analytics, and digital experience. My background spans brand and media strategy, demand generation, full-funnel optimization, marketing analytics, and lifecycle automation. I’ve helped higher education organizations 2x student populations and achieve first-ever double-digit growth, driven Extra Space Storage web revenue from $28M to $123M+, and improved federal digital conversion performance through conversion optimization and paid media strategy. I’m best suited for teams that need a senior strategic partner who can shape direction, align stakeholders, and turn insight into action.

I craft data-driven media strategies that deliver measurable results. With 13 years of experience in marketing and media, I have successfully managed campaigns for both multinational corporations and local brands across all media channels (ATL and BTL). I specialize in end-to-end campaign delivery, stakeholder management, and translating marketing performance into actionable business insights. My experience includes market mix modeling and in-depth campaign reporting, always with a focus on continuous improvement through a test and learn approach. Known for my organisational skills and emotional intelligence, I thrive in dynamic environments, effectively navigating complex challenges. If you're seeking a seasoned media and marketing specialist who can elevate your strategy and drive impactful outcomes, let's connect to discuss how I can help your business succeed.

As an AI Automations & Growth Analyst, I specialize in creating advanced AI solutions that optimize marketing campaigns and drive measurable growth. With eight years of experience, I leverage tools like the OpenAI SDK, Anthropic, and n8n to develop automated agents that enhance decision-making and improve campaign performance. My proficiency in data analysis and automation enables me to build insight-driven processes and workflows, ensuring businesses make informed, data-driven decisions in competitive markets. From orchestrating complex workflows to implementing marketing mix modeling pipelines, I excel in empowering organizations to succeed in the fast-paced landscape of AI-driven marketing. If you're seeking a strategic partner who can transform your marketing efforts and deliver impactful results, let's connect and discuss your project goals.

Executive-level performance marketing leader with 12+ years driving measurable growth for global brands including Philips, L'Oréal, Apple, Sony, John Lewis, and Dow Jones. I specialise in paid search, paid social, full-funnel strategy, and advanced measurement — operating at the intersection of commercial rigour and platform innovation. I've overseen media investments up to £48M, led teams of 40+ specialists across 17+ markets, and built industry-first measurement frameworks in direct partnership with Google, Meta, and TikTok. My track record includes a 17% revenue uplift for Philips, a 35% ROI improvement at John Lewis, and CPA reductions of 15-20% through sophisticated bidding and attribution strategies. Whether you need senior strategic oversight, a full account audit, or end-to-end campaign transformation across Google Ads, SA360, Meta, or TikTok — I bring executive-level thinking with hands-on execution capability. What I offer: Paid search and paid social strategy (Google, Meta, TikTok, Microsoft Ads) Multi-market campaign architecture and performance recovery Measurement frameworks: MMM, multi-touch attribution, CAPI, enhanced conversions Executive advisory, QBR preparation, and C-suite reporting Team coaching, capability building, and operational transformation Available for project-based engagements, ongoing retainers, or interim leadership. During this time, I’ve become familiar with a variety of bid management platforms such as Kenshoo and Marin. As I’ve progressed through the paid search landscape, I’ve always endeavoured to keep abreast with the latest developments in the industry and better my skills and knowledge. As such, I’ve been proudly certified in Google Ads since 2016, and Google Analytics since 2018. As of Feb 2019, I started my own freelance business helping agencies and direct-to-client arrangments to help their/companies achieve better results through digital marketing platforms. This has been successful and I currently have the capacity to expand my client base.