I help businesses adapt to rapid technological change and optimize their sales and service workflows using Salesforce. With 9+ years of experience as a Salesforce Developer and Architect, I specialize in building scalable, high-performance solutions using Apex, Lightning Web Components (LWC), and API integrations. My focus is always on delivering measurable business outcomes through smart automation and system design. I have worked with global enterprises and Fortune 500-level companies, including British American Tobacco, DHL, and Airbnb, contributing to large-scale Salesforce implementations and enterprise CRM transformations. I also supported major clients such as Howden Group Holdings, Novidea, and Equifax, delivering Salesforce Sales Cloud and Service Cloud solutions that combine technical depth with business strategy. One of my key achievements includes delivering automation-driven improvements that led to a 50% increase in sales performance for a client. Core Focus: While I am fully specialized in the Salesforce ecosystem, I do not work with Zoho CRM or HubSpot CRM as primary platforms. My expertise is centered on Salesforce CRM only, delivering scalable and enterprise-grade solutions across: • Salesforce Administrator responsibilities • Salesforce Consulting and solution design • Salesforce Development and architecture What I Do: Salesforce Development & Customization • Apex, LWC, Visualforce development • Salesforce Lightning UI enhancements • Custom business logic and scalable architecture Salesforce CRM Implementation • End-to-end Salesforce setup and configuration • Sales Cloud and Service Cloud implementations • System design aligned with business requirements Process Automation & Optimization • Flow-based automation and Apex triggers • Workflow optimization for sales and service processes • Reduction of manual operations and inefficiencies Integrations & APIs • REST API integrations with third-party systems • Salesforce App Development with external platforms • Seamless data synchronization across systems Marketing & Engagement Support • Salesforce Marketing Cloud experience • Customer journey automation • Campaign integration and performance optimization Additional Expertise: • HTML, CSS, JavaScript for Salesforce UI enhancements • System audits and performance optimization • Ongoing support, maintenance, and upgrades • CRM architecture and scalability planning Value I Bring: • Strong balance of technical and strategic Salesforce expertise • Focus on measurable business outcomes • Enterprise-level experience across multiple industries • Clean, scalable, and future-proof solutions If you're looking for a Salesforce Developer, Architect, or Consultant who understands both technical execution and business impact, I’d be happy to connect and discuss your needs.

🏆 Top 1% on Upwork | Swift communication | Fluent English If your SaaS dashboard feels “busy,” users won’t adopt it. If your mobile app has friction, it gets deleted. I help teams fix that with clear, mobile-first UX/UI that guides users to the right action fast — and looks premium while doing it. I’m Alex, Product Designer and Team Lead at BN Digital — a design-first studio with 15+ years of experience and 1,800+ projects delivered. You can hire me for UX/UI only, or bring my team to deliver design + development + QA so you ship faster with less risk. What I design best SaaS / B2B platforms & CRMs: dashboards, admin panels, roles/permissions, workflows Mobile apps (iOS/Android): onboarding, subscriptions/paywalls, analytics, scheduling Data-heavy products: tables, filters, charts, reporting, complex IA E-commerce UX: homepage, PDP, product finder flows, conversion-focused improvements Design systems: components, tokens, variants, documentation for consistent scaling Key domains we know deeply FinTech • PropTech/Real Estate • SaaS/B2B • E-commerce • Healthcare/MedTech How we work (simple + effective) Quick discovery (goals, users, KPIs) UX flows + wireframes (fast iterations) High-fidelity UI + component library/design system Prototype + usability checks (when needed) Dev-ready handoff in Figma + implementation support (or full build by our team) What clients say 🌟 “Alex did an outstanding job — 6 stars if possible.” 🌟 “Excellent grasp on the concept — the end product was exactly what I wanted.” 🌟 “Fantastic UI redesign — we look forward to working with them again.” Tools: Figma (primary), Sketch, Adobe CC | Prototyping: Figma/Axure Dev collaboration: React/Next.js, React Native teams 📩 Message me with your product link + goal (conversion, retention, usability). I’ll respond quickly with a clear plan and next steps.

Pitch decks? You got it. One pitch deck I created secured $20M for an insurance startup, another generated $29M for a food startup. I have lots of consulting experience so I promise you some beautiful decks Excel and Google Sheets help? You got it, I created my first model 22 years ago and have since created hundreds of others. Business planning? Sure thing, I'll do your market research and I'll find stuff that nobody else can anywhere on the web, or through other, more... direct, methods. I will then craft a beautiful, visual, sound business plan with real feasible financials. How about Project Management? Well, I managed some Multi-million dollar projects in F500 companies (and startups), I am a certified Scrum Master, an MBA and I know processes creation and visualization in and out. If any of this resonates with you, let's talk. For full disclosure: My minimum current fee for a project is $1,200

I’m Bruce Watkins, a strategic and operational executive with over 15 years of leadership experience across the U.S. and Canada. I specialize in transforming business operations, scaling teams, and driving sustainable growth in highly competitive markets. With a proven track record in P&L management, process optimization, and culture change, I help companies reach new levels of performance and profitability. Highlights of what I do best: Operational Excellence: I’ve led high-performing teams of over 1,000 employees, managed $60M+ budgets, and consistently delivered results through lean process improvements, Six Sigma methodology, and data-driven decision-making. Executive Leadership: As Division Vice President and Director of Operations at WIS International, I directed cross-functional teams across North America, enhancing performance, improving compliance, and driving client retention. Strategic Planning: I’m passionate about building scalable systems and leading change through clear strategy, hands-on execution, and collaboration with key stakeholders. Entrepreneurial Vision: I’m also the founder of TSN REI LLC, a real estate investment firm where I apply my strategic insight and financial acumen to grow long-term value. People & Culture: I build strong, engaged teams through mentorship, transparency, and clear communication, fostering cultures where people thrive and businesses excel. I hold a Bachelor of Science in Honors Science from Carleton University, and I’m Six Sigma certified. I’m fully authorized to work in both the U.S. and Canada and am always looking to bring energy and expertise to the next great opportunity. Let’s connect—I’m always open to discussing meaningful work, innovative partnerships, and strategic leadership opportunities.

$100M+ in Client Revenue | Expert-Vetted (Top 1% Upwork) | 240+ Projects | 100% Job Success | 10+ Years on Upwork I’m a Full Stack Developer, SaaS Developer and Backend Developer focused on building production-ready software that holds up under real-world usage. My work sits at the intersection of software developer, web developer, and SaaS platform builder, with a strong backend-first mindset and deep attention to scalability, performance, and long-term maintainability. As a Full Stack Developer, I take ownership of systems end-to-end, pairing robust backend architecture with clean, modern interfaces. My frontend work is typically React-based and I often collaborate with or replace traditional React developer or web developer setups by owning both frontend and backend in a single, coherent system. While I’ve previously worked as a WordPress developer and integrated WordPress-based sites into custom platforms, my current focus is on custom SaaS and API-driven systems rather than CMS-centric builds. As a SaaS Developer, I help companies design, build and scale SaaS products, internal tools and API-driven web applications intended for long-term use. My experience as both a Backend Developer and software developer allows me to think beyond features and focus on architecture, reliability and operational stability from day one. Many of the platforms I build support internal teams, customer dashboards and multi-role workflows where permissions, data integrity and business rules are critical. In my day-to-day work as a Backend Developer, I design and implement backend services, APIs and data models that power SaaS platforms, complex web applications and mobile-connected systems. I regularly work with Node.js and Python, drawing on my background as a Python developer to build scalable services, background jobs and asynchronous workflows that perform reliably in production. As a Full Stack Developer, I ensure these backend systems integrate cleanly with frontend applications, mobile extensions and third-party APIs. When required, I support frontend and mobile app developer workflows using React and React Native. This end-to-end ownership is a key reason clients bring me in as a Full Stack Developer rather than splitting work across multiple roles. A significant portion of my work as a SaaS Developer and Backend Developer involves building internal platforms, dashboards and API-first systems that integrate external services. In these projects, I often collaborate closely with product, growth, or analytics teams, including teams focused on SaaS marketing by designing clean data pipelines, event tracking and backend logic that supports experimentation, reporting and lifecycle insights. When projects require AI-powered functionality, I bring hands-on experience integrating AI into backend systems. While my primary role remains Full Stack Developer and Backend Developer, I regularly implement AI-enabled workflows, data processing pipelines and LLM-driven features inside SaaS platforms. This allows me, as a SaaS Developer, to deliver AI functionality that is reliable, observable and cost-controlled rather than experimental. Clients typically work with me when they need: - a Full Stack Developer who can own frontend and backend - a SaaS Developer who understands long-term scalability constraints - a Backend Developer experienced with real production systems - mobile app developer and React developer experience as a software developer - backend services built with Node.js or Python by an experienced Python developer - web applications with complex workflows and business rules from a senior web developer - API-driven architectures and third-party integrations - SaaS platforms designed to support growth, analytics and SaaS marketing data needs - MVPs that can realistically evolve into long-term SaaS products A large part of my work as a Full Stack Developer, SaaS Developer and Backend Developer focuses on: - multi-role dashboards and internal tools - authentication, authorization and permissions - API-first backend system design - integrations with external platforms, including legacy CMS or WordPress-based systems when required My core work as a Backend Developer and Full Stack Developer covers: - backend services built with Node.js and Python - APIs, background jobs and integrations - databases such as PostgreSQL - modern stacks using tools like Supabase - AI-enabled backend features where they add real business value I regularly work on MVP builds and early-stage products as a SaaS Developer, with strong focus on solid backend foundations, sensible scaling paths and avoiding short-lived prototypes. Based on scope and timing, I work hands-on as a Full Stack Developer, SaaS Developer and Backend Developer and when useful, involve specialists from my team. Long-term results come from clarity and intentional system design. I focus on delivering software that teams can confidently run, maintain and scale.

💼 10+ Years Experience | 5⭐ Rated | 80+ Upwork Jobs Completed | 100% Human-Generated Work 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐭𝐡𝐞𝐬𝐢𝐬 𝐟𝐞𝐞𝐥𝐬 𝐝𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝, 𝐲𝐨𝐮𝐫 𝐥𝐢𝐭𝐞𝐫𝐚𝐭𝐮𝐫𝐞 𝐫𝐞𝐯𝐢𝐞𝐰 𝐥𝐚𝐜𝐤𝐬 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐨𝐫 𝐣𝐨𝐮𝐫𝐧𝐚𝐥 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐤𝐞𝐞𝐩𝐬 𝐩𝐮𝐬𝐡𝐢𝐧𝐠 𝐫𝐞𝐯𝐢𝐬𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧? Most academic projects don’t fail because of effort, they fail because structure, methodology, and argument alignment are not properly connected from the start. ✨That’s where I step in. I work as an Academic Research Consultant, helping students, researchers, and PhD candidates transform unclear or incomplete work into structured, academically sound, and publication-ready research. My focus is not just writing also but ensuring your research is logically aligned, defensible, and ready for submission or review. 𝐖𝐡𝐚𝐭 𝐈 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡 ⭐Thesis & dissertation structuring and refinement ⭐Literature review development and synthesis ⭐Research methodology alignment with objectives ⭐Journal paper editing and publication preparation ⭐Research proposal development and clarity improvement ⭐Academic formatting and submission readiness 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 ⭐Human-written, research-backed academic support ⭐Clear step-by-step collaboration (you stay involved throughout) ⭐Weekly progress updates for transparency ⭐Turnitin-safe, originality-focused approach ⭐Ethical academic assistance aligned with platform policies 𝐓𝐫𝐮𝐬𝐭 & 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐒𝐢𝐠𝐧𝐚𝐥𝐬 ✔ 100% human-generated research work ✔ Transparent communication throughout the project ✔ Structured academic logic (not just writing) ✔ Publication-focused editing for journals like Scopus/Elsevier/Springer ✔ Deadline-focused delivery with consistent updates 𝐅𝐫𝐞𝐞 𝐕𝐚𝐥𝐮𝐞 𝐟𝐨𝐫 𝐍𝐞𝐰 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 Before starting a full project, I offer: 🎁 Free Consultation (15 minutes) to discuss your research needs 🎁 Free 3–5 Page Proofreading Sample so you can evaluate my quality This allows you to test my expertise before committing to a larger project. If you need accurate, well-researched, and high-impact academic work, let’s discuss how I can help you meet your deadline without compromising quality. Regards, Saad Irfan

I help businesses turn raw ERP, POS, financial, and operational data into executive dashboards, reporting systems, and automated insights. With 15+ years of experience in Business Intelligence, SQL, Tableau, Power BI, Excel, and financial modeling, I build reporting solutions that help leaders understand performance, detect risks, and make faster decisions. What I can help you with: ◆ Executive dashboards in Tableau and Power BI ◆ SQL-based reporting models and KPI logic ◆ Financial reporting: P&L, cash flow, budget vs actual, forecasting ◆ ERP, POS, sales, and operations analytics ◆ Excel models and VBA automation ◆ SSRS and paginated management reports ◆ Automated reporting workflows and narrative summaries ◆ Data storytelling for executive decision-making If you need more than a dashboard, someone who can understand the business logic, structure the data, and turn it into decision-ready reporting, I can help.

Hi, I help company owners and tech startup founders grow their businesses. A typical customer profile is a company with five figure monthly revenue and a strong will to grow, supported by appropriate budgets. I have 20+ years of leadership experience, including serving as Country Manager for Nokia HERE and graduating from the Alchemist Accelerator. I have raised $0.5M and closed a similar volume of commercial contracts in the AI and ML datasets sector. Finished a PhD in GIS Systems, founded several startups, and learned the hard lessons. Serial co-founder and investor, tech expert. I speak your language. Nothing to hide, nothing to polish. I help tech founders, manufacturers, and scale-ups navigate the complexities of international expansion and build systematic sales. My standard approach includes the following: 1. A 60-minute initial call to clarify needs and expectations. We decide if we see an opportunity to cooperate, how to design the process in general, and formulate expectations and budgets. 2. I conduct market research that usually takes two weeks and includes research into the appropriate niche and geo, a financial model, a marketing and GTM strategy, as well as a project plan. If you already have the above, we cut the scope. The typical challenges most founders face are data gaps regarding local business practices in the EU or a particular country, modern marketing methods, efficient sales strategies, and logistics. All of this should be clarified before we go all-in on the GTM. 3. Facilitation of the strategy in the form of concrete marketing and sales activities. This usually involves B2B sales activities using email, LinkedIn, and direct calls, GEO/SEO, AI search optimization, Meta Ads and Google Ads. Usually, you will see the progress in the first month. 4. We regularly meet and measure the results. Usually, it takes 4 hours a month from my clients. The GTM machine doesn't work without a driver, so this is a condition for success. What you can expect from me? 1. Direct and transparent communication. If a method or tool seems unsuitable for a given project, this is directly communicated. If the financial model is in the red, we try to change the approach or sometimes simply stop cooperation, which usually happens due to a lack of funds or an underestimation of project complexity. 2.Corporate-level project management and quality. Just like my clients such as Nokia, larger retail companies, or private SMEs, you can expect the same top-class service approach from me. 3. Honesty and problem prevention on my part. You will know about issues early on and save money with me. What is not of interest to me: 1. One-off test projects. 2. Slow decision-making. 3. Low-cost assignments.

Most businesses do not fail because they lack financial reports. They struggle because they lack clear financial direction, visibility into profitability, and the ability to turn financial data into strategic decisions. I help founders, startups, SMEs, and growing companies improve profitability, strengthen cash flow, optimize pricing, build investor-ready financial models, and develop financial strategies that support sustainable growth and long-term value creation. With 18+ years of experience in finance and accounting, I have progressed from Junior Accountant to Cost Accounting Manager, Financial Controller, and Strategic Finance Consultant. This journey has given me a unique ability to connect accounting, operations, strategy, and performance management. My work goes beyond reporting numbers. I help management teams understand what drives profitability, where value is created or lost, how market conditions impact performance, and what actions generate the greatest financial results. I specialize in financial modeling, forecasting, scenario analysis, pricing strategy, profitability improvement, investor readiness, and fundraising support. I also work with founders and AI startups to review financial models, validate business assumptions, evaluate SaaS and usage-based revenue models, strengthen unit economics, and prepare investor-ready financial presentations. Through financial modeling, strategic assessments, feasibility studies, budgeting, forecasting, and contingency planning, I help businesses prepare for fundraising, expansion, acquisitions, competitive pressures, and economic uncertainty. I have also participated in large-scale business transformation initiatives, including helping transition a manufacturing organization from paper-based processes to digital and automated workflows, improving visibility, efficiency, internal controls, and decision-making across the business. ## Areas of Expertise ✔ Fractional CFO Services ✔ Financial Planning & Analysis (FP&A) ✔ Financial Modeling & Forecasting ✔ Investor-Ready Financial Models ✔ AI Startup Financial Model Review ✔ Venture Capital & Fundraising Support ✔ Budgeting, Forecasting & Cash Flow Management ✔ Pricing Strategy & Profitability Analysis ✔ Scenario Analysis, Sensitivity Analysis & Contingency Planning ✔ SWOT Analysis & Strategic Assessment ✔ Feasibility Studies & Business Plans ✔ KPI Dashboards & Executive Reporting ✔ Business Process Improvement & Finance Transformation ## Clients Typically Hire Me To • Build investor-ready financial models • Review startup and AI financial models • Support venture capital and fundraising discussions • Improve profitability and pricing strategy • Improve cash flow visibility and runway planning • Develop budgeting and forecasting models • Conduct feasibility studies and strategic assessments • Design KPI dashboards and executive reporting • Lead finance transformation and process improvement initiatives ## Education & Credentials • Master's Degree in Accounting • CMA Candidate (In Progress) • 15+ Years of Finance Leadership Experience • Bilingual: Arabic & English • GCC, UK, USA & International Market Experience If you are looking for a strategic finance partner who combines CFO-level thinking with hands-on financial expertise, I would be happy to support your business.

Some projects need a researcher. Others need a designer, analyst, marketer, or project lead. Most need someone who can connect all of those pieces together. I partner with startups, consultants, agencies, nonprofits, and established businesses to transform ideas into polished business deliverables. From competitive research and executive presentations to branded templates, CRM planning, product documentation, dashboards, and marketing assets, I create work that is organized, visually engaging, and ready to use. Clients value my ability to quickly understand a project, organize information, incorporate feedback, and deliver professional results that support business decisions and long-term growth. Research, Analysis & Planning * Market, customer, competitor, and industry research * Competitive landscape analysis, market intelligence, customer insights, TAM/SAM/SOM analysis, and business recommendations * Research reports, executive summaries, business plans, and decision-ready documentation created using Excel, Google Sheets, ChatGPT, Claude, and Perplexity Presentations, Business Design & Graphic Design * Executive, investor, sales, board, and client presentations * PowerPoint, Google Slides, Canva, and Figma for pitch decks, LinkedIn carousels, branded templates, reports, proposals, one-pagers, and presentation redesigns * Infographics, dashboards, process maps, diagrams, visual communication, and professional business documents that simplify complex ideas Product Management, Marketing & Operations * Product discovery, customer research, requirements gathering, roadmap development, implementation planning, and business analysis * Product marketing, messaging, positioning, website content, go-to-market planning, and competitive research * CRM planning, workflow design, SOPs, KPI dashboards, reporting, and operational documentation using Notion, Airtable, HubSpot, Jira, Asana, Monday, and ClickUp Business Support & Special Projects * HR documentation, onboarding materials, recruiting support, project coordination, scheduling, and training guides * Cross-functional initiatives, process improvement, business documentation, and special projects that require research, organization, communication, and thoughtful execution