I solve business challenges through innovative data models and analytical insights. With a solid foundation in data science and a background in project management, I focus on translating complex data into actionable strategies that drive results. My experience spans roles in instructional design and account management, giving me a unique perspective on how to align data-driven solutions with client objectives. Over the last few years, I have focused on marketing measurement, causal inference, experimentation, and Marketing Mix Modelling. My work includes award-winning MMM and experimentation projects for ecommerce and app businesses, helping teams understand incrementality, improve budget allocation, and make more evidence-based decisions. My approach combines technical rigour with practical business impact. I thrive on collaborating with teams to deliver meaningful analyses that inform decision-making. I am especially interested in working with mission-driven organisations where data science is used not only to optimise performance, but also to support thoughtful, responsible, and impactful decisions. If you're seeking a data scientist who can bridge the gap between technical expertise, causal thinking, and business acumen, let’s connect and discuss how I can contribute to your next project.

If you're investing millions in paid media but can't confidently explain what's driving results — that's exactly what I solve. I'm a media and marketing analytics leader with 20+ years of experience managing $100MM+ in annual media investment across paid search, paid social, programmatic, and direct mail. I specialize in building the measurement frameworks, attribution strategies, and optimization systems that give marketing teams and executives real confidence in their spend. What I do best: • Marketing Mix Modeling (MMM) — design, evaluate, vendor selection, and executive interpretation • Attribution & Measurement Strategy — DDA, incrementality testing, UTM governance, and data infrastructure • Media Investment Optimization — channel strategy, dayparting, budget allocation, and performance governance • Agency Performance Review — independent assessment of agency strategy, reporting, and accountability • Fractional Analytics Leadership — embedded senior advisory for teams that need strategic horsepower without a full-time hire Results I've delivered: • Reduced cost per sale 18.8% through disciplined, data-driven optimization • Delivered 38.6% improvement in weekend efficiency through advanced dayparting • Built centralized media measurement capabilities from the ground up at enterprise scale • Led Customer Data Platform implementation enabling unified targeting and suppression across channels I take on a limited number of engagements at a time to ensure focused, high-quality work. If you need someone who can operate at the intersection of media strategy, analytics, and business performance — let's talk.

Executive-level performance marketing leader with 12+ years driving measurable growth for global brands including Philips, L'Oréal, Apple, Sony, John Lewis, and Dow Jones. I specialise in paid search, paid social, full-funnel strategy, and advanced measurement — operating at the intersection of commercial rigour and platform innovation. I've overseen media investments up to £48M, led teams of 40+ specialists across 17+ markets, and built industry-first measurement frameworks in direct partnership with Google, Meta, and TikTok. My track record includes a 17% revenue uplift for Philips, a 35% ROI improvement at John Lewis, and CPA reductions of 15-20% through sophisticated bidding and attribution strategies. Whether you need senior strategic oversight, a full account audit, or end-to-end campaign transformation across Google Ads, SA360, Meta, or TikTok — I bring executive-level thinking with hands-on execution capability. What I offer: Paid search and paid social strategy (Google, Meta, TikTok, Microsoft Ads) Multi-market campaign architecture and performance recovery Measurement frameworks: MMM, multi-touch attribution, CAPI, enhanced conversions Executive advisory, QBR preparation, and C-suite reporting Team coaching, capability building, and operational transformation Available for project-based engagements, ongoing retainers, or interim leadership. During this time, I’ve become familiar with a variety of bid management platforms such as Kenshoo and Marin. As I’ve progressed through the paid search landscape, I’ve always endeavoured to keep abreast with the latest developments in the industry and better my skills and knowledge. As such, I’ve been proudly certified in Google Ads since 2016, and Google Analytics since 2018. As of Feb 2019, I started my own freelance business helping agencies and direct-to-client arrangments to help their/companies achieve better results through digital marketing platforms. This has been successful and I currently have the capacity to expand my client base.

Hi, I'm Frances, a Data Scientist and Product Manager with 5+ years of experience delivering AI, analytics, and growth solutions for global organizations including Chubb and Alipay. My background combines data science, machine learning, product strategy, and experimentation. I've led projects spanning customer acquisition, retention, pricing optimization, AI-powered customer engagement, marketing analytics, and workflow automation, supporting products and portfolios serving millions of users and billions of dollars in business value. I can help you: • Analyze customer and product data to identify growth opportunities • Build predictive models and AI/ML solutions • Design A/B testing and measurement frameworks • Create dashboards and automated reporting pipelines • Improve customer targeting, segmentation, and retention strategies • Develop AI-powered workflows and LLM applications However, with AI and business sense that I accumulated over the past years, I can help you solve problems not listed above too! Clients value me for translating complex data into actionable business decisions, communicating clearly, and delivering practical solutions rather than just technical outputs. Whether you need strategic analysis, product insights, AI implementation, or end-to-end data science support, I focus on producing measurable business impact and maintaining reliable communication throughout the project. I look forward to helping you solve challenging problems and achieve your goals.

Hi, I'm Bibi and I'm a highly dynamic Virtual Assistant with more than 3 years of experience who provides high-quality customer service, exceptional administrative and management support to clients. Adept in multitasking and effectively prioritizing tasks to achieve the best outcomes. I’m looking to take my career to the next level by expanding my skill set. I am looking for a company that is willing to invest in me and allow me to grow as a professional. I am a hard worker and will never stop learning. I am sure that the company will grow and get many benefits because I will help the company and help them to get more benefits. If you have a job and you need a VA then I am best for you.

I am a data-driven marketing and measurement expert with nearly 20 years of hands-on experience in analytics, measurement, and optimization for small, large, and enterprise-level businesses. Expert in building scalable data pipelines, dashboards, and actionable insights across paid search, social, and display. Core Data Skills: • Visualization (PowerBI, Tableau, Excel, etc.) • Analytics (Forecasting, Attribution, Measurement, etc.) • Data Science (Clustering, MMM, MTA, etc.) • Management (Google Cloud, SQL, ETL, etc.) • Digital Advertising (search, social, display, etc.) Core Leadership Skills: • Executive-level Communicator • Department-level Direct Report Experience • Team Skill Development Strategies • Accuracy & Efficiency-first Operation Development • Consistent Testing & Insight Development Personal Skills • High-integrity • Positive Attitude • Challenges Welcomed • Family Oriented • Blue-collar Work Ethic

Seasoned Marketer with over 25 years of experience delivering results for brands such as Comcast and IKEA. As a visionary leader with a strong growth mindset, I consistently drive impactful marketing from strategy through completion. My expertise in media, combined with my problem-solving skills and project management experience, enables me to deliver innovative solutions and lead teams towards achieving exceptional results. Where I can help: * Marketing and media - strategy, planning and execution * SWOT training and analysis * Analyzing results and insights * Project management * Segmentation * Coaching and training * End-to-end campaign management * Proficient in Excel, PowerPoint and Word

Jack of all trades, master of one. I'm Pratyush Rao, a Data Scientist with a background in Backend Engineering and DevOps, but Machine Learning has always been the constant thread throughout my career. The industry tends to reward specialization while simultaneously demanding versatility, so I've spent my time building everything from APIs and cloud-native applications to AI systems and production ML pipelines. My niche lies in developing machine learning systems and experimenting with novel approaches to complex problems. Over the years, I've worked across geospatial prediction, marketing analytics, Generative AI, search intelligence, and decision-support platforms. My recent work has focused heavily on Bayesian Marketing Mix Modeling (MMM), building probabilistic systems for forecasting, ROI estimation, and budget optimization in the pharmaceutical domain. I've also worked on GenAI-powered search intelligence platforms, human-in-the-loop AI workflows, and cloud-native analytics applications, combining machine learning with backend engineering to deliver production-ready solutions. Earlier in my career, I contributed to a lightning prediction initiative using satellite data provided by NRSC, ISRO, applying deep learning and time-series techniques to forecast lightning strike locations. I enjoy problems that sit at the intersection of machine learning, software engineering, and research, especially when the solution needs to be invented rather than selected from a textbook.

Music producer, sound design, sound editor and mixing engineer since 2018. Editing, mixing, instrumentation/orchestration are my focus and I'm always keen on details and very meticulous with every sound and every song.

Responsible for developing aspects of data mining, predictive analytic, machine learning solution development for various business verticals such as Financial, Banking, Ecommerce and Customer Experience. Previous experience includes 12 years of text analytics and 5 years of Data Analytics/Machine Learning/Artificial Intelligence/Generative AI different domains.