I’m a Creative Director with 20+ years leading global campaigns—and the co-creator of a patent-filed AI system built to revolutionize brand storytelling. I help brands ship creative that isn’t just beautiful—it performs. From GTM to evergreen, I design omni-channel campaign systems that scale. At Meta’s Creative Shop, my frameworks drove a 3.4% CTR vs 0.9% baseline. I built creative systems that increased subscribers 23% and reduced churn by 3.9 points. Let’s build something that sticks.

I am an expert designer with over 20 years experience, ranking in the top talent on Upwork, with a 100% job success rating. In 2002, with an entrepreneurial spirit and an agency background, I branched into the world of freelancer, working under my company name — DesignWorks Communications. A creative acumen and love of design, mixed with a head for business, bring a special touch to my client’s needs. Clients receive the personal attention of a freelancer, and the expertise of an agency. I have over 20 years experience and specialize in corporate branding. I work alone for small projects, or bring in my virtual team for more full-service campaigns. From small business clients to large universities and financial institutions, companies love working with me because I think strategically, work efficiently and create passionately. From concept to completion, I know how to listen, communicate, collaborate, execute, deliver… and ultimately be your ideal creative partner.

⭐ 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 𝐢𝐧 𝐔𝐩𝐰𝐨𝐫𝐤’𝐬 𝐓𝐨𝐩 𝟏% | 📈 3𝟎𝟎+ B𝐫𝐚𝐧𝐝𝐬 T𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 | ✨ 𝐀𝐝𝐨𝐛𝐞-𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 If you’re here, you’re building something valuable. The challenge is making sure others see it the same way. When a brand doesn’t connect, it fades into the background. The right strategy and identity make sure it stands out for the right reasons. Weak branding is expensive. Most businesses pay twice: first for a quick fix, then again to rebuild it properly. Done right the first time, branding is an investment that multiplies through recognition, loyalty, and long-term growth. Over the past 7+ years, I’ve delivered 300+ projects across SaaS, B2B, tech, food & beverage, sports nutrition, health & wellness, e-commerce and lifestyle, building brands that don’t just look good, but stand apart, drive sales, and command attention. After 300+ projects, I’ve learned that great brands are built in three stages: 🧠 Insight - uncovering who you are, who you serve, and what sets you apart ✨ Identity - creating verbal and visual systems that express your promise clearly 🚀 Activation - turning strategy into touchpoints that attract, convert, and endure My expertise covers everything you need in one place: 🟡 Brand Strategy & Positioning - naming, market research, target audience definition, positioning and differentiation, brand messaging, tone of voice, storytelling and brand personality 🟡 Visual Brand Identity Systems - logo suite, typography, color palette, art direction and brand guidelines 🟡 Packaging & Print Design - supplement & wellness packaging, CPG branding, dielines, 3D mockups, marketing collateral 🟡 Website Design & Development - wireframing, ux/ui, conversion optimized sites, custom digital experiences aligned with your brand Clients come to me when they’ve outgrown “just a logo” and they focus on ROI. They need brand strategy, visual identity, packaging design, and website design & development that work as one system. A strong brand earns recognition, builds trust, and compounds growth long after the project ends. What clients say about me: "Valentino is an extremely talented designer / brand strategist and does work right on par with larger agencies typically hired by the Fortune 500, at a fraction of the cost. He’s direct, thoughtful, and not afraid to push back when it makes the work stronger." — Ryan Ridgway, Cirrus Capital Partners 📅 Let’s schedule a 30-minute consultation this week and explore how your brand can scale with confidence.

Over the last (almost) decade, I’ve helped build 20+ brands into 7, 8 or more figure powerhouses. Including my own 2 e-com brands... But the truth is, it felt impossible at the beginning. I thought everyone else had the secret sauce, and I'm just missing the point... Everywhere I looked, another founder was crushing it. And I just sat there wondering if I’d ever be good enough. Eventually, I decided to stop guessing and start working alongside the right people. Turns out, most of them weren’t geniuses. They just understood one thing better than anyone else: THEIR CUSTOMERS. They didn’t just KNOW their audience; they FELT them! ➡️ What do they dream about? ➡️ What keeps them awake at 3 AM? ➡️ What are they secretly afraid of? Once I figured that out, everything changed. The game isn’t about some "magic" lookalike audience or campaign hack. It's about smashing those insights into creatives giving your customers goosebumps. That's the fine line between your business thriving or barely surviving. Better creatives = better targeting = better ROAS = more cash in the bank. That’s the formula... It’s not easy. It’s not “plug and play”. But it works. If that’s what you’re after, I’m here to show you how. --- The results speak for themselves: 💸 $50M in ad spend 🎥 18k+ ad creatives that worked 💰 2 x profitable brand buyout 📈 20+ brands scaled --- And here's what my clients have to say: 🌟 "Viktor was great and his level of preparation is just spot on! Highly recommended!" 🌟 "Hey Viktor, I believe we are done! We sold too many products unexpectedly (😆) and we're running out of almost everything. Let's do evergreen stuff for Jan." 🌟 "Viktor has shown himself as an ultra-capable creative manager - he was put in charge of our most difficult client and passed with flying colors." 🌟 "You are doing an absolutely amazing job so far. I, but also the entire Expertlead Community want to truly thank you for all your efforts and please keep rocking!" 🌟 "This is crazy... But you're a star, Viktor! There's nobody with this level of preparation and just spot-on work. Thank you for all the heavy lifting!" 🌟 "We love your work, your skills and you are exactly what we were looking for! We believe you are the person to help get this company to the next level and hit our goals." 🌟 "Just wanted to pop in here and say I'm very happy to have you a part of KittySpout - Your ideas and expertise have changed the game for us 🙂"

I'm Pam, a Europe based Brand Designer and Art Director. I come from the fine arts, hence my passion for creative films and clips, but my professional experiences have taught me the demands and quality of social ads. In short, I make films from any materials that makes sense to me: footage that I shot for your brand, raw you feel me, stock footage... and I can deliver in all formats. The softwares that I master and on which I work ⤵ 𝗔𝗳𝘁𝗲𝗿 𝗘𝗳𝗳𝗲𝗰𝘁𝘀 𝗣𝗿𝗲𝗺𝗶𝗲𝗿𝗲 𝗣𝗿𝗼 𝗣𝗵𝗼𝘁𝗼𝘀𝗵𝗼𝗽 𝗜𝗹𝗹𝘂𝘀𝘁𝗿𝗮𝘁𝗼𝗿 But I can also work with : Canva or lighter tool ( to fit with your team) I LOVE TO CREATE and I’ll be happy to bring my personal touch to your projects. Some examples of the missions that I carry out: ✓Advertising films (write, shoot, edit, animate) ✓Music Clip (write, shoot, edit, color grade) ✓Instagram Videos / Ads (Reels, Stories, square) ✓ TikTok Videos / Ads ✓Facebook video ads (all formats) ✓Corporate video ✓Trailer ✓Intro/Outro with or without animation If you want high quality videos made in France with soul and brain you've come to the right place. Drop me a message ! ✌️

Worked as a senior video editor with brands like Canon, TechnoGym and other world-wide brands to deliver creative, high-impact polished and broadcast-ready short form and long form content (Documentary, Commercials, Social Media). Managed post-production teams and created creative concepts! ⭐Full-Stack Video Editor (Edit, Sound-Design, Color-Grade, VFX, Motion Graphics, Mastering) ⭐DaVinci Resolve and Fusion Expert ⭐Proficient at Adobe Suite (After effects, Photoshop, Illustrator) ⭐5 Years of producing and managing post-production team (Lead video editor) ⭐Neuromarketing and audience psychology ⭐B.Sc. in Design Management Video editor and director with over five years professional experience. I have successfully completed over 100+ video projects for various advertising campaigns and events. Delivering cinematic content with targeted goals and focusing on optimal retention to help YouTube Creators. I also lead production and post-production team on 20+ projects and managed branding direction and smooth delivery. I have specialized in video-editing with focus of efficient storytelling and high quality edits with purpose. As a generalist video editor I can work on your edit as a whole (video editing, motion graphics, light VFX, color-grade and sound design) while achieving high quality results. Why do clients pick me? ✅With over 10 million of overall views in ads and content I have made great stories visible! ✅Optimized content through different Marketing strategies and Branding ✅6 Years of experience in professional creative space (Agencies,Video-Productions) ✅Working with REDRAW, CanonRaw, Sony And Canon Log ✅Workflow knowledge (Production - PostProduction) ✅Easy to work with, Adaptable, Ability to collaborate Let’s create content that looks great and performs. Send a message and let’s talk!

I’m a Product Marketing Manager & Brand Strategy Consultant with 5+ years of experience driving growth across tech, healthcare, wellness, and innovation industries. As an external consultant, I’ve partnered with over 50 clients across Europe, Asia, and North America, supporting them with: - Go-to-Market and Pre-launch Strategy - Market Research and Competitive Analysis - Product Positioning and USP Development - Growth and Expansion Strategy - Brand Strategy and Market Entry - ROI Analysis and Business Planning - Leading Branding Initiatives - AI Tools Integration for Marketing Teams Notable achievements include a 17% increase in app downloads within 6 months for a tech startup after repositioning and rebranding, and a 22% sales growth for a wellness client within the first quarter of implementing a new go-to-market strategy. ✅ Think we’re a good fit? Send me a message and let’s talk about the best way to scale your product and drive growth.

👋 Hey! I’m a Fractional CMO with 7+ years of experience driving E-commerce and DTC growth through brand leadership, marketing strategy, and team-building expertise. I step in to fix bottlenecks and deliver results—think 20%+ lifts in conversion rates and 30% boosts in brand awareness. ✨ Here’s how I lead as your Fractional CMO: 📈 Growth-Driven Marketing Strategy: I align your campaigns to hit KPIs like 15% ROAS improvement, 25% customer retention growth, and 10% CAC reduction, using data and market trends. 🎯 Team Building & Leadership: I help you build a high-impact marketing team by hiring the right talent at the right time—whether it’s a creative lead or a performance marketer—while streamlining processes for efficiency. 📊 Fixing E-com/DTC Bottlenecks: I tackle common pain points like disjointed brand messaging (hurting loyalty), weak funnel conversion (think <2% rates), or over-reliance on paid ads with no organic strategy. I’m all about long-term partnerships, committing 1-2 days per week to scale your brand sustainably. Need a Fractional CMO to turn your E-commerce chaos into consistent growth? Let’s chat!

⭐️ Expert Vetted - Top 1% of talent on Upwork ⭐️ 7+ years of experience ⭐️ Collaborated with global brands such as Volvo, Boots, IBM, the British Army, and Ryze Superfoods, among others. I get it. It's hard out there. → Content Leverage Is your content being utilized fully, or are you missing a strategy to maximize its value? → Brand Harmony How do you ensure your brand's integrity while also driving performance and avoiding a sales-only focus? → Unique Ideas In a world of copycat ads, how do you ensure your creative stands out and captures attention? → Performance Optimization Are you adept at monitoring performance and rapidly adopting the most effective formats? → Email Finesse Once they've engaged with your ads, are you nurturing your leads with strategic email marketing to maximize conversions? → Seamless Collaboration How do you manage to achieve creative excellence when juggling unreliable freelancers? Hey! I'm Chantal, and it’s great to have you here. If you've found me, you've probably seen lots of promises out there as well so let's keep things simple. With 8 years as an Ad Creative Strategist and Email Strategist, my love for storytelling melds with a keen eye for conversion – not just pretty pictures. I believe in letting my proven track record speak volumes, so feel free to scroll down to see some of my work and the kind reviews from my clients. Throughout my career, I've collaborated with global brands such as Volvo, Boots, IBM, the British Army, MoneyNetInt, and Ryze Superfoods, among others. My mission is simple: to give brands like yours creative work that slice through the everyday clutter. I've studied Business Informatics and mixing that with the deep experience I have, I thrive by engaging both hemispheres of my brain. I merge analytical and strategic thinking with aesthetic finesse and persuasive copywriting, deeply rooted in psychological triggers. 💬 Here’s a snippet from one of the testimonials that exemplify the experience you can expect: "I've been working with and hiring folks on Upwork for more than 5 years, and I can safely say that Chantal is one of the most impressive people I've ever been fortunate enough to work with. We hired her as a fractional / part-time creative director and she completely changed how we think about creative strategy within the company. She was part of our team meetings each week and got us into really good shape from a creative strategy perspective. Chantal is a relentless project manager, kept the whole team on a tight timeline and has a talented eye for design. We were fortunate to get to work with her, and I'm super excited to see what she decides to spend her time on next. If you're trying to decide whether nor to work with Chantal, quit being a dummy and hire her already :)" — Tommy Griffith, Co-Founder at ClickMinder & Ex-Former SEO Manager at PayPal & Airbnb Let's break it down, my superpowers include: ✺ Storytelling – Crafting engaging narratives for brands and clients. ✺ Brand Design – Developing visual identities that resonate with audiences. ✺ Evergreen Creative Process – Maximizing the lifespan and impact of each creative asset. ✺ Creative Strategy – Exploring innovative angles to keep campaigns at the cutting edge. ✺ Copywriting – From video scripts to snappy captions, delivering messages that stick. ✺ Visual Content – Producing compelling graphics and video edits that tell a story. ✺ Performance Analysis – Utilizing analytics tools to refine and optimize marketing tactics. ✺ Email Marketing – Creating Klaviyo campaigns that convert and retain customers. So, if you hesitate to make the next click, remember – your search for a maven in both captivating ad creatives and potent email marketing strategies will probably end here. Take the leap. Let's connect for a one-on-one conversation to better understand each other and discuss how we can work together. Let’s create something extraordinary together!

I’m a Creative Strategist specializing in DTC brands and performance-driven Meta Ads creative, helping companies turn attention into scalable growth through high-performing ad systems, UGC concepts, and conversion-focused messaging. My work sits at the intersection of creative strategy, paid social, and consumer psychology. I don’t just create ideas, I build structured creative frameworks that consistently produce winning ads. From identifying high-performing angles to writing hooks and UGC scripts, I focus on what actually drives results inside Meta Ads: thumb-stop rate, CTR, CVR, and ROAS. I’ve worked across fast-moving environments where creative output directly impacts performance, developing ad concepts, refining messaging, and optimizing creative direction based on real campaign data. My approach is rooted in testing, iteration, and understanding why people buy. I specialize in: • Meta Ads creative strategy & optimization • UGC ad concepts & scriptwriting • Hook development & ad angle research • Creative testing frameworks & iteration systems • Competitor ad analysis & market research • Conversion-focused messaging & positioning I work closely with brands to build repeatable creative systems, not just one-off campaigns. The goal is always the same: improve efficiency, scale what works, and continuously evolve creative performance. If you’re a DTC brand looking for a strategist who understands both creative and performance, I can help you build ads that perform.