⭐️ 5+ Years of Experience 🎯 Hands-On with 30+ CMS Platforms ✅ 1230+ Websites Tracked 🏢 5 Years of Agency Experience 📞 Available for Zoom/Video Calls Anytime I'm a Google Analytics & Tag Manager Specialist with 8+ years of experience helping businesses accurately track user interactions and measure ad performance across web platforms. Whether you're using Google Analytics 4, Google Tag Manager, Meta Pixel, or server-side solutions like CAPI, I bring the technical expertise and strategic mindset to ensure your data is clean, compliant, and actionable. 🔧 What I Can Help You With: - Google Tag Manager (GTM) Setup & Audit - Google Analytics 4 (GA4) Implementation - Conversion Tracking (Purchases, Form Submissions, etc.) - Meta Pixel (Facebook), TikTok, Bing Ads, and Snapchat Tracking - Server-Side GTM Setup - Consent Mode V2 Implementation - GDPR-Compliant Tracking & Cookie Consent (Cookiebot, CookieYes) - Custom Event Tracking - Cross-domain and Enhanced Ecommerce Tracking - Debugging & Troubleshooting Existing Tracking 🧰 Platforms I’ve Worked With: Shopify, WordPress, Webflow, Wix, Squarespace, ClickFunnels, Kajabi, and 30+ more 🏆 Agency Collaborations: I’ve had the privilege to work with teams like Measure Centric, Cereal Box, and Adtitude Digital, where I: - Lead the tracking team at Measure Centric, managing end-to-end implementations - Support the marketing team at Cereal Box, ensuring accurate event tracking and performance analytics - Implemented Tracking solutions for Adtitute Digital Clients 🔎 Why Choose Me? - 100% attention to detail - Clear, proactive communication - Deep understanding of marketing and technical goals - Free consultation call to understand your project and offer tailored solutions 📞 Available for Zoom calls anytime, let's discuss your project today! Let’s ensure your tracking is accurate, privacy compliant, and performance-driven. Click “Invite” or “Message” to discuss your project now. Tools & Skills: GA4 | Google Tag Manager | Meta Pixel | Facebook CAPI | Google Ads | Shopify | WordPress | GDPR | Cookie Consent | Server-Side GTM | Cross-Domain Tracking | Custom Events | E-commerce | Lead Generation

My name is Alan Esquivel, lover of everything code and design. I work to ensure you’re using technologies to their full capacity to generate new leads, increase revenue, and increase efficiency. You'll often find me obsessing over the little details and writing top-notch code. I've got a solid grasp of HTML, CSS, and JavaScript, and I'm constantly honing my skills with the latest frameworks and libraries to work smarter and faster. My experience in JavaScript has allowed me to pivot into the world of Analytics. Understanding the internals of tracking software has allowed me to help companies build custom conversion tracking, diagnose tracking issues, and build custom reports that allow my clients to sound decisions regarding their business. Some of the technologies I work with but are not limited to are, WordPress, Squarespace, Webflow, Shopify, Click Funnels, React, HTML5, CSS3, JavaScript, Google Analytics, Google Tag Manager, and Google Data Studio. I would love to set up a meeting to discuss how I can be of value to you and your business!

I help organizations implement AI, analytics and measurement systems that improve decision-making, reduce operational risk and accelerate delivery. - 12+ years in digital analytics; 8 years applying machine learning and, more recently, LLMs in enterprise - Supported FTSE 100 and S&P 500 organizations - 80+ analytics and data projects delivered - Integrated Agency of the Year (2021 and 2022); Sitecore Experience Award; DataIQ Best Place to Work in Data "Theo is great to work with, very insightful, and moves fast! Highly recommend." Over the last 8 years I've helped enterprise organizations apply machine learning and Large Language Models to complex problems across financial services, telecommunications, retail and e-commerce - spanning AI strategy, analytics, marketing technology, experimentation, automation and enterprise-scale data platforms. I've supported FTSE 100 brands, S&P 500 companies and high-growth startups including Microsoft, Dell, Samsung, BT, Shell, HSBC, Unilever, GSK, Mercedes-Benz and Aston Martin - most recently leading Marketing Data and Insights for Virgin Media O2 Business. Today I help teams design and implement production-ready AI systems, LLM-powered workflows, AI coding practices and engineering governance. As founder of Mneme HQ, I'm building an engineering governance platform that helps AI coding agents follow architectural decisions, engineering standards and project context - so teams can scale AI-assisted software development safely. AI & MACHINE LEARNING Enterprise AI adoption, LLM implementation, agentic workflows, AI coding practices, engineering governance, MCP integration, Claude Code, OpenAI, Gemini, predictive analytics, segmentation, recommendation, forecasting, NLP ANALYTICS & DATA GA4, GTM, BigQuery, Looker Studio, attribution, experimentation, marketing analytics EXECUTIVE ADVISORY Fractional AI CTO, data strategy, architecture reviews, reporting transformation "I loved working with Theo. He's smart, thorough, and resourceful. 10/10 recommend." I can help with: AI strategy and implementation, LLM applications, AI coding workflows, AI governance and engineering standards, MCP integration, GA4 and GTM, BigQuery, Looker Studio, marketing analytics, executive dashboards, fractional AI CTO Award-winning, trusted by global brands. Let's talk about what you're trying to build.

🔧 800+ Websites Tracked | 🎓 Google & Meta Certified | 🕔 5+ Years Experience | ⭐ Top Rated Tracking Expert | 🌍 Reliable White-Label Partner for 30+ Agencies Hi, I’m Malik Mubashar — a Conversion Tracking & Web Analytics Specialist with 5+ years of experience helping businesses and agencies achieve accurate data, better attribution, and smarter marketing decisions. I’ve successfully implemented tracking systems for 800+ websites and partnered with 30+ digital marketing agencies as their go-to tracking and analytics expert. From simple setups to complex server-side tracking and multi-platform attribution, I ensure every conversion is tracked and every dollar accounted for. Whether you’re running eCommerce, lead generation, or high-ticket funnels, I help you get clean, actionable data so you can optimize campaigns with confidence. 📊 Platforms & Tools I Work With: GTM, GA4, Meta Pixel & Conversion API, Google Ads, TikTok Pixel, Hyros, TripleWhale, Looker Studio, and more. ✅ My Proven Tracking Process ✅ 1️⃣ Discovery Call: Understand your business, ads, and goals. 2️⃣ Audit: Identify gaps, errors, and data discrepancies. 3️⃣ Setup: Implement or fix tracking across platforms. 4️⃣ Testing: Verify and validate data accuracy. 5️⃣ Delivery: Share detailed reports and documentation. ☑ What I Can Help You With ☑ 📈 Google Analytics (GA4) & Tag Manager (GTM): GA4 Property Setup, Migration & Audit Custom Event Tracking (Forms, Clicks, Scrolls, Downloads) Cross-Domain & User-ID Tracking Debugging & Data Layer Implementation 🎯 Google Ads Tracking Services: Conversion Tracking for Purchases, Leads, Calls Enhanced Conversions via GTM GCLID Capture & Offline Conversion Tracking Dynamic Remarketing & Attribution Fixes 📘 Facebook (Meta) Ads Tracking: Facebook Pixel & Conversion API (Web + Server) Advanced Matching + Deduplication Event Debugging & Quality Optimization Consent Mode v2 for GDPR Compliance 🌐 Server-Side Tracking & Attribution Tools: GTM Server-Side Container (Stape, GCP, AWS) Meta CAPI Gateway Setup Hyros & TripleWhale Advanced Attribution Long-Lifetime Cookies for iOS14+ 📊 Looker Studio Dashboards: Google Ads + GA4 Custom Dashboards Cross-Platform ROAS, CPA & Conversion Reports Real-Time Multi-Channel Attribution Views 🧩 CRM, Forms & Funnel Tracking: HubSpot, Typeform, Calendly, Jotform, Elementor ClickFunnels, HighLevel, Unbounce, Instapage UTM & Hidden Field Parameter Tracking Lead Attribution for CRMs 🛠 Platforms I Support: Shopify | WordPress | Webflow | Wix | Squarespace | Magento | BigCommerce | HubSpot | Zoho | HighLevel 💬 Need help fixing tracking issues or setting up a flawless tracking system? Send me a message, and let’s make your marketing data work harder for you. Best, Malik Mubashar

✅ Expert Vetted Top 1% Rated Plus Upwork Freelancer, based near Chicago with 10+ years of experience specializing in Data, Analytics, Engineering, Software Development, Product Management, Digital Marketing, and Social Advertisement. Data Engineering & Analytics Digital Marketing & Advertisement Software Development & Product Management I have a master's in Information Technology & Data Management from Illinois Tech and an executive program in Product Management from Northwestern University in Chicago. I was an adjunct professor at UCLA and VP of Product, Data & Analytics at ML/AdTech company. I have managed and led marketing teams running campaigns worth over $12M on Google, Facebook, LinkedIn & Twitter and marketing efforts like website building and overall marketing strategy. • Data Engineering & Analytics Data Warehouse ETL & Data Lake - AWS Redshift, Airflow, S3, Hive, Snowflake, Python, Lambda, EMR Analytics and Reporting - Excel, Google Sheets, SQL, MySQL, MS SQL Server, Postgres, Azure Data Factory Data Viz Dashboard - Tableau, Power BI, Google Looker Data Studio, Metabase Web Analytics - Google Analytics GA4, Tag Manager, Big Query, • Digital Marketing & Social Advertisement PPC SEM - Google Ads, Facebook Instagram Business Manager, LinkedIn Ads, TikTok & Twitter Marketing - Website Building (WordPress, eCommerce) & Onsite SEO Direct - Email and Text Marketing • Software Development and Product Management IT Management - Product Management, Product Ownership, Agile Scrum & Kanban, PI Software Development - PHP, JavaScript Node & React, HTML, CSS, API Integration, I believe in delivering the best data analytics, marketing and software application services employing the latest technology that gives the client a straightforward tool with a top-of-the-line user experience. Thank You for reviewing my profile.

📊 Advanced Ad Tracking, Analytics & Technical SEO Support GA4, Google Ads, OpenAI Ads, Meta CAPI, TikTok, LinkedIn, Bing, sGTM, and consent mode. I troubleshoot complex analytics and ad tracking issues across client-side, server-side, and consent-aware setups, including missing conversions, attribution gaps, duplicate events, and platform-specific edge cases. Whether you need a full implementation, a technical audit, or help debugging a stubborn issue, I’ll help you get your tracking and reporting back on solid ground. 📦 Ad Tracking & Analytics Implementation ✔️ GA4 setup, auditing, cleanup, and debugging ✔️ Google Tag Manager and server-side GTM ✔️ Google Ads conversion tracking and Enhanced Conversions ✔️ OpenAI Ads tracking and emerging ad platform measurement ✔️ Meta/Facebook CAPI, TikTok Pixel, LinkedIn, Bing, and custom pixels ✔️ Custom event tracking: forms, clicks, videos, scrolls, calls, iFrames, and more ✔️ Cross-domain tracking ✔️ Custom dimensions, metrics, and data layer strategy ✔️ Conversion imports and attribution troubleshooting 🙋 Need to track something weird? I’ve probably done it. ⚙️ Server-Side Tracking & Conversion APIs ✔️ Server-side GTM for GA4, Google Ads, Meta CAPI, OpenAI Ads, and more ✔️ Browser + server event deduplication ✔️ First-party cookies ✔️ Consent-aware event routing ✔️ Better tracking resilience in a privacy-restricted browser environment 🛡️ Privacy-Aware & Consent Mode Integrations ✔️ Cookie banner integration: OneTrust, Cookiebot, and similar platforms ✔️ Google Consent Mode V2 setup and debugging ✔️ Consent-aware GTM and server-side tagging ✔️ Respect user preferences without breaking your reporting ✔️ Practical privacy-focused tracking configurations 🛒 eCommerce & Lead Tracking ✔️ GA4 Enhanced Ecommerce ✔️ Shopify, WooCommerce, Wix, Squarespace, WordPress, and more ✔️ Lead form tracking, including embedded and iFrame forms ✔️ Call tracking: Google Ads, CallRail, Invoca, and similar platforms ✔️ Purchase, signup, lead, and custom conversion tracking ✔️ Checkout funnel and attribution debugging 🔍 Technical SEO & Search Console Support ✔️ Technical SEO audits focused on crawlability, indexing, and site health ✔️ Google Search Console setup, monitoring, and issue resolution ✔️ Sitemap submission, indexing reviews, and coverage debugging ✔️ Structured data / JSON-LD for rich result eligibility ✔️ Core Web Vitals, Lighthouse scans, and performance diagnostics ✔️ Redirect chains, canonical conflicts, crawl errors, and site structure issues ✔️ WordPress theme cleanup: Divi, Oxygen, Elementor, and others 🙋 No fluff SEO - just technical fixes and actionable insights. 🧠 Helpful Extras ✔️ Looker Studio dashboards ✔️ Heatmapping tools like Hotjar and CrazyEgg ✔️ Light front-end support: HTML, CSS, JavaScript ✔️ Regex filters and advanced reporting cleanup ✔️ Collaboration with developers, marketers, and agency teams 🙋‍♂️ Not sure what’s broken? Send me a message. I’ll help you figure out what’s wrong, what matters, and how to fix it.

✓ Top 1% Expert-Vetted ✓ 10Years On UpWork, 20+ Jobs ✓ Google Certification I am iliyas Patel and I have 10 years of experience in Digital Marketing, Technical SEO, Google Ads, Google Analytics (GA4, UA), Tag Manager, Content Marketing with proven results for eCommerce and service-based clients for B2B, B2C and other niches. ✓ Digital Marketing Campaigns: Strategy and Execution ✓ SEO Strategy Creation and Execution ✓ Technical SEO ✓ Google Analytics, Google Tag Manager and Reporting with Looker Studio ✓ Complete App and Web Tracking and Consent Management You will get complete support in content audit, links earning, keywords research, on-page recommendations, eCommerce marketing, eCommerce tracking (GTM, GA4, UA), B2B, B2C business model marketing, Google Ads (Search, Display, Shopping), Email Marketing, complete goals and funnel setup, advanced excel, SEO Tools and complete set of digital marketing based on the current trends and your business niche to get best results in terms of sales, leads, engaged traffic. Please connect with me for better search results, complete roadmaps for your business and fill the gaps for your business goals and objectives.

I am Data Driven strategist available 24/7 to assist you. I have 6+ years of experience in Google Tag Manager - GTM, Google Analytics 4 - GA4, Google Analytics 4 Migration, Ecommerce conversion tracking, Google ads tracking, Google ads enhanced conversion tracking and server side tracking, GA4 Custom Dashboard, FB pixel conversion tracking, Meta/Facebook conversion API, Google analytics server side tracking via stape/AWS/google, Instagram tracking, snapchat tracking, Tiktok tracking, Google Looker Studio data visualization, Setup Google Consent Mode version 2 Cookiebot with GTM, GDPR Cookie Consent Mode V2 setup. ### I DO NOT ONLY CONVERSION TRACKING and RUN THE ADS CAMPAIGN ALSO. I can do the following task/work related to Data-Driven Digital Marketing: - Setup Google Tag Manager - Google Tag Manager Audit and Fix conversion Tracking - Setup Google Analytics - GA4 - UA migration to GA4 - Event tracking - Custom Dimension - Cross - Domain Tracking - Google Analytics - GA4 Ecommerce Conversion Tracking - Google Analytics Custom Dashboard Report - Google Looker Studio Dashboard - GA4 Server Side Tracking - Enhanced Google Ads Conversion Tracking - Google Ads Server Side Tracking - Subdomain tracking - Goal Setup and Lead tracking - Meta/FB Pixel Tracking - Facebook Conversion API - Funnel Setup - ClickFunnel Tracking - Leadpage Tracking - Go High Level Tracking - Unbounce Tracking - Pinterest Tracking - Snapchat Tracking - Instagram Tracking - TikTok Tracking - Typeform Tracking - Adroll tracking - Custom Form Tracking - Custom Event Tracking - Custom report building - Calendly form Booking tracking - Call Tracking - Enable Custom Data layer - Cookie banner and Google Consent Mode version 2 Cookiebot Setup - Create Custom Audience - Google Ads Dynamic Remarketing Tag - Create Lookalike Audiences - Create Custom Conversion - GA4 Purchase Tracking Platform: Wordpress / Woocommerce, Shopify, Magento, Laravel, Custom CMS, Wix, Webflow, Squarespace, ClickFunnel, Leadpage, Go High Level, Unbounce etc. I will provide you high quality service and I always try to make my client happy. Looking forward to working with you. Thanks.

Google Tag Manager ♦ Google Analytics ♦ Analytics Optimization ♦ 15 years of experience Google Analytics 4 (GA4) ♦ GA4 Transitions ♦ Google Analytics 4 Upgrades ♦ Goals / Events ♦ Cross-Domain Tracking ♦ Funnel Visualizations Google Tag Manager ♦ Google Tag Manager Installations / Upgrades ♦ E commerce Tracking ♦ Event Tracking ♦ Custom Dimensions & Metrics Strategy / Collaboration ♦ Google Analytics Audits ♦ Google Tag Manager Training ♦ Data Accuracy Trouble Shooting ♦ Discover Google Analytics Goals and Events ♦ Define Analytic Strategy

𝟭𝟬𝟬% 𝗠𝗢𝗡𝗘𝗬-𝗕𝗔𝗖𝗞 𝗚𝗨𝗔𝗥𝗔𝗡𝗧𝗘𝗘 - I treat your business like my own. If I can't fix the root cause of your tracking problems, I will issue a 100% refund immediately. 𝐖𝐡𝐲? 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐚 𝐛𝐫𝐨𝐤𝐞𝐧 𝐬𝐲𝐬𝐭𝐞𝐦 𝐡𝐞𝐥𝐩𝐬 𝐧𝐨 𝐨𝐧𝐞. Anyone can install GTM, but not everyone can fix it. I don't just "𝐬𝐞𝐭 𝐚𝐧𝐝 𝐟𝐨𝐫𝐠𝐞𝐭." I dive deep into your tracking issues and stay on the job until they are fully resolved. You won't just get a setup; you will get a system that actually works. 3 𝐌𝐨𝐧𝐭𝐡𝐬 𝐨𝐟 𝐏𝐨𝐬𝐭-𝐒𝐞𝐭𝐮𝐩 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 I offer a 3-month support window to ensure your tracking is reliable. If anything breaks or feels "off" with the data, I'll fix it for you for free. My Focus: I don't just set it and forget it. I make sure your tracking remains stable so you can scale your ads without worrying about data errors. What I Help Businesses Fix: 1. Mismatched Purchase Data (Over/Under Reporting) * Real sales ≠ Reported sales in Meta or Google * Duplicate purchases * Missing conversions * Broken deduplication between browser & server events I build clean, accurate tracking systems with: * Advanced GTM implementation * Server-side tracking * Conversions API (CAPI) * Enhanced Conversions * Proper deduplication logic 2. Broken Attribution & UTM Issues * UTMs not passing correctly * Wrong source/medium attribution * Self-referrals * Cross-domain tracking issues * Third-party tool attribution conflicts I fix: * Cross-domain tracking * UTM persistence logic * GCLID / FBCLID capture & storage * Proper session attribution setup * Funnel-based attribution validation * Click IDs capture & storage 3. Third-Party Checkout Tracking (No GTM Access) Many businesses use: * External checkout systems * SaaS platforms * Payment processors Where you cannot install web GTM directly. I implement: * Webhook-based tracking * Server-side event processing * Data layer reconstruction * CRM-triggered purchase events * Secure API-based conversion tracking 4. Offline Conversion Tracking & CRM Integration For lead generation businesses, tracking "form submit" is not enough. You need to optimize for: * Qualified leads * Booked calls * Closed deals * Actual revenue I integrate CRMs (HubSpot, Zoho, GoHighLevel, Salesforce, Pipedrive, etc.) with: * Google Ads Offline Conversion Import * Meta Offline Events / CAPI * GCLID & FBCLID mapping * Lead status-based optimization * Revenue-based bidding This allows your ads to optimize for REAL business results, not just form submissions. 5. Automation & AI-Driven Workflows I build automated systems using: * Zapier * Make * n8n * Webhooks * CRM automations Including: * Lead qualification routing * Conversion upload automation * Payment split logic * Data formatting (E.164 phone formatting, normalization) * Smart workflow optimization I also implement AI-based automation for marketing workflows and reporting efficiency. 6. Clean, Easy-to-Read Looker Studio Dashboards Clients don't want messy reports. I design: * Executive dashboards * Funnel performance views * Attribution reports * CRM + Ads unified dashboards * Revenue-based reporting Clean. Minimal. Actionable. 7. BigQuery & Advanced Data Infrastructure For scaling businesses: * GA4 → BigQuery export * Custom event transformation * Server-side data validation * Revenue analysis * Advanced attribution modeling My Core Expertise * Google Tag Manager (Web & Server-Side) * GA4 Advanced Implementation * Google Ads Conversion Tracking * Meta Pixel & Conversions API * TikTok / LinkedIn / Multi-platform tracking * Offline Conversion Setup * CRM & Ad Platform Integration * Attribution Modeling * Marketing Automation * AI Automation * Looker Studio * BigQuery What You Get Accurate conversion data Clean attribution Scalable tracking system CRM-based optimization Automated workflows Clear reporting dashboards If your tracking is broken, incomplete, or not helping you scale I'll audit your setup and give you a clear action plan. No guesswork. No inflated numbers. No broken tracking. 𝐅𝐫𝐞𝐞 𝐀𝐮𝐝𝐢𝐭 𝐎𝐟𝐟𝐞𝐫 Not sure if your tracking is accurate? Facing a complex issue? 𝐒𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞. I'll provide a free audit of your current setup or a free problem analysis, and explain clearly: * What’s wrong * Why it’s happening * How to fix it Let's build a tracking system that reflects your real business performance. 𝐒𝐭𝐨𝐩 𝐰𝐚𝐬𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐛𝐮𝐝𝐠𝐞𝐭 𝐨𝐧 𝐛𝐫𝐨𝐤𝐞𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠. Message me or book a call today. Let's ensure your setup is rock-solid so you can scale your campaigns with confidence.