Senior UX/UI Designer with +16 years of experience crafting digital products that not only look beautiful but also drive results. I specialize in designing user-centered interfaces that inspire trust, elevate brand perception and convert. From strategy to pixel-perfect UI, I blend aesthetics with usability to create seamless, data-informed experiences.

I help coaches, educators and learning brands design community-driven products and experiences that deepen engagement, increase retention and create meaningful transformation. With expertise in human-centered design, community architecture and learning experience strategy, I bridge the gap between curriculum, technology and human connection. I believe the best learning programs don’t just teach, they build belonging. My process blends strategic research, behavioral insight and creative facilitation to craft experiences that support learners, strengthen communities and elevate the value of your program. Skills - Community strategy for coaching & learning programs - Empathetic learner & member research - Curriculum-to-community experience mapping - Designing learner journeys & engagement loops - Prototyping new program formats & features - User testing & iterative improvement - Data-driven retention & engagement strategy - Cohort-based program design - Facilitating co-creation & transformation workshops Experience - Designed community strategies for coaches, training brands and online learning programs. - Improved onboarding and engagement systems to boost learner retention and program completion. - Created learner journey maps that connect content, community, and accountability. - Led workshops that aligned teams and generated actionable program improvements. - Conducted deep research with learners to uncover motivations, barriers, and unmet needs. If you’re building a coaching program, course or learning community and want deeper engagement, stronger outcomes and a more connected learner experience, let’s connect.

Trusted by Chanel, HSBC, Lifetrons, and Triumph, I design responsive web and mobile apps that deliver measurable business results. With 20+ years of design experience, I specialise in UX/UI, service design, and scalable design systems. My work has improved e-commerce conversions by 1700% and created user-centred digital solutions across industries. For founders and startups who need to bring an idea to life quickly. Turn your raw concept into a clear, clickable MVP wireframe ready for validation and developer handoff. I’ll help define your core user flow, key screens, and value proposition, ensuring your early prototype looks clean and communicates your vision effectively. Includes: 3–5 key screens (Home, Flow, Confirmation, etc.) Clickable Figma prototype Simple user flow & UX logic Best for: Early-stage startups, idea validation, investor demos. Full Biography My career began in fashion and regional APAC visual merchandising at Chanel, where I learned how to shape customer experiences in luxury retail across Asia. I later explored the art world, working in galleries and completing a Master’s in Digital Arts in London, which gave me a global design perspective. At Lifetrons, I transitioned into digital design, building e-commerce platforms and mobile apps for travel electronics, serving 200+ airlines worldwide. This pivotal role sparked my shift into UX/UI design, where I began creating user-centred digital products. Later, I contributed to Serai by HSBC and healthtech/Web3 projects, such as Medoxie and Time Exchange. 🏆 Highlights & Recognition ✅ 20+ years of design experience across industries ✅ 1700% increase in e-commerce conversions ✅ Trusted by Chanel, HSBC, Triumph, Lifetrons, CUHK, Avo, Silent Mode, Blueplate, Goflyla, Airprint, Kaster, SustySally ✅ AngelHack 3rd Place (2016) | DFNI Shop-in-Shop Winner (2013) 🎯 What I Bring ✅ Responsive websites, mobile apps, and SaaS platforms ✅ UX/UI design, prototyping, and design systems in Figma ✅ Service design and user journey mapping ✅ Branding + digital integration for startups and global brands 📌 Tools Figma • Webflow • Adobe CC • Storybook • Notion • JIRA 📅 Availability Monday – Friday | HKT 3 pm – 12 am (EU 8 am – 5 pm | US East Coast 7 am – 11 am) Let’s build something impactful together — message me today to get started.

Most businesses don’t have a tools problem. They have a systems problem. They run on disconnected platforms, manual follow-ups, and processes that don’t scale. That’s where I come in. I design and build digital systems that connect your website, operations and communication into one structured flow. What I do in practice: • High-converting websites built to generate leads and sales • AI agents to automate support, onboarding and internal workflows • Automation between tools like CRM, email, payments and internal systems • Landing pages focused on conversion, not just design • Workflow optimisation to remove manual work from your team Tech I work with includes WordPress, Framer, Make, Zapier, Airtable, OpenAI and custom integrations. I’m not here to just “build a website”. I help you remove bottlenecks and create a system that actually works. If your business still depends on manual processes, spreadsheets or disconnected tools, we should talk.

Many organizations don’t struggle with a lack of ideas — they struggle with orientation. They have knowledge, values, and intention, but those elements don’t yet form a coherent system people can understand, navigate, and trust. I’m typically brought in when a website, platform, or program feels confusing, fragmented, or misaligned — even though the ideas and intentions are solid. My role is to help teams see their system clearly, identify what’s actually causing friction or confusion, and define what matters before investing further in design, development, or communication. I’m a UX Strategy & Systems Designer with 8+ years of experience in UX, HCI, and product design, and 10+ years working with brand identity and strategic structure. I specialize in orientation work: how information is organized, how meaning is communicated, and how people move through a shared ecosystem. I prioritize clarity, hierarchy, and long-term coherence over persuasion, trends, or conversion tactics. ⸻ 🪻 How I Work I focus on orientation, not marketing. That means working on: • UX flows and information architecture • experience structure and hierarchy • brand and system logic (not surface polish) • platforms that feel stable, legible, and intentional I’m especially effective at the beginning of projects — when direction is still forming and early decisions will shape everything that follows. I help teams orient themselves first, so foundations are clear rather than corrected later. My process is deliberate and structured. I take time to understand purpose, audience, and constraints before proposing direction. The result is work that feels calm, grounded, and durable — not performative or trend-driven. ⸻ 🪻 Where This Work Is Most Effective I work best with projects where shared meaning matters more than selling: • education and learning platforms • cultural and creative institutions • research initiatives and think tanks • community or membership-based platforms • NGOs and mission-driven organizations • wellness ecosystems and collectives • internal knowledge systems and organizational tools Sometimes this work looks like a website. Sometimes a platform, curriculum, system, or internal structure. The form changes. The function stays the same: collective clarity. ⸻ 🪻 Experience & Outcomes Past work has included: • reducing customer support friction through clearer experience structure • increasing participation and enrollment through improved navigation and hierarchy • strengthening trust and engagement through coherent systems and tone I regularly collaborate with developers, content teams, and stakeholders, and I’m comfortable working within existing architectures or before final copy exists. ⸻ 🪻 Working Style & Fit I work with a limited number of projects at a time to maintain clarity and quality. Clients describe my process as calm, focused, and thoughtful. I ask precise questions, define clear scopes, and work intentionally rather than reactively. I’m not a fit for fast, trend-led, or manipulation-driven design. My work is best suited to teams who value restraint, judgment, and long-term coherence. If you’re looking to turn complexity into a usable, meaningful system, we’re likely aligned.

8 years designing product experiences for fintech, healthtech, and B2B SaaS. Not just screens - full product thinking: flows, edge cases, conversion, retention, and clean developer handoff. I spent 5 years as Lead Product Designer at a YC-backed fintech company now listed with 100M+ users. Healthtech and wellness apps before that. Right now I'm a fractional design lead for a French EV-tech company building fleet management dashboards for Tesla and VW dealerships across Europe. Available for UX/UI projects, design audits, and fractional design engagements. WHAT I DO 1. Onboarding & Conversion Flow Redesign Sign-up funnels, KYC flows, checkout redesigns, free-to-paid upgrade paths. I map where users drop off, identify the friction, and redesign with conversion as the primary metric not just aesthetics. 2. SaaS Dashboard & Data-Heavy UI Complex interfaces for fintech, healthtech, and operations tools. Role-based views, empty states, error handling, and progressive disclosure for products with deep feature sets. 3. UX Audits & CRO Heuristic evaluation, flow analysis, and friction mapping. Delivered as a prioritized report with before/after mockups. Backed by Hotjar, Amplitude, Mixpanel, or FullStory where available. Includes A/B testing recommendations. 4. Design Systems in Figma Component libraries built for teams that keep iterating after the engagement ends. Tokens, variants, auto-layout, and full developer handoff documentation. 5. Landing Pages & Marketing UX Conversion-focused landing pages, pricing pages, and product marketing sites. Built in Figma or directly in Framer and Webflow. RESULTS • Fintech onboarding rate: 12% → 31% in 3 weeks • HealthTech support tickets: down 60% after dashboard redesign • SaaS pricing page conversion: up 47% after layout and copy changes • Wellness app (Isha Foundation): 1M downloads in 15 hours at launch HOW I WORK Async by default. Figma + Slack + Notion. Weekly structured updates, no daily standups unless you want them. I flag blockers before they become problems. I don't hand off files and disappear. If your developer has questions mid-implementation, I stay available. For longer projects, I operate as a fractional design lead sitting in on product discussions, pushing back on scope where needed, and connecting design decisions to business outcomes. Typical engagement flow: • Discovery : analytics review, user flow mapping, competitor benchmarking, KPI alignment • Design : wireframes through high-fidelity UI in Figma, with interaction annotations • Handoff : responsive specs, component documentation, developer Q&A • Iteration : post-launch data review and refinement cycles (optional) TOOLS Figma · Claude · Claude Design · Claude Code · Lovable · Cursor · Replit · Midjourney · Higgsfield · Framer · Webflow · Hotjar · Amplitude · Mixpanel · FullStory · Maze · Notion · Miro · Loom . Antigravity . Stitch . Codex . Pomelli . MS Clarity WHO THIS WORKS FOR Seed-to-Series B startups in fintech, healthtech, or B2B SaaS. Usually when the product is live but conversion is low, onboarding drops off, or the interface hasn't kept up with product growth. Also works well for product teams that need a senior design contributor without a full-time hire. I take a limited number of projects at a time. SKILLS UX Design · UI Design · Product Design · Figma · Wireframing · Prototyping · User Research · Usability Testing · Design Systems · Conversion Rate Optimization · Landing Page Design · SaaS Design · Dashboard Design · Mobile App Design · Interaction Design · A/B Testing · Heuristic Evaluation · Framer · Webflow · Journey Mapping

Your brand has seconds to make an impression. I help businesses turn that first impression into trust, credibility, and conversions through premium design and modern WordPress websites. Top-Rated Graphic Designer & WordPress Developer helping startups, agencies, eCommerce brands, restaurants, coaches, and growing businesses create high-quality visual identities and professional digital experiences. From branding to fully responsive websites, I focus on clean, strategic, and conversion-focused work that not only looks modern but also supports real business growth. What I Can Help You With • Logo & Brand Identity Design • Packaging & Label Design • Social Media Design • Flyers, Brochures & Print Design • Pitch Deck & Presentation Design • Website UI/UX Design • WordPress Website Development • Elementor / Divi / WPBakery • Shopify & CMS Website Design • Landing Pages & Sales Pages • Website Redesign & Optimization • Responsive Mobile-Friendly Design I combine strong visual design with practical website usability to create business-ready solutions instead of just “good-looking” designs. Why Clients Work With Me • Top Rated Upwork Freelancer • Fast and clear communication • Modern, premium-quality work • Attention to detail • User-focused website experiences • Reliable long-term collaboration • Unlimited revisions until satisfaction Whether you need a complete brand identity, packaging design, or a professional WordPress website, I’m here to help bring your vision to life. Send me a message and let’s discuss your project.

🚀 800+ completed projects | 16+ years in design | 200+ successful Upwork projects 🎨 Portfolio: diachenko.pro I’m a senior UI/UX designer and WordPress developer with over 15 years of experience creating modern, clean, and high-performing websites for businesses, agencies, and private clients worldwide. I combine strong visual design with practical front-end and WordPress development skills, so I can take a project from the first concept in Figma to a fully functional live website. My focus is always on clarity, usability, responsive design, performance, and easy future editing for the client. I mostly work with WordPress and Elementor, but I also have strong experience with custom front-end development using HTML, CSS, JavaScript, and PHP. This allows me to create websites that not only look professional, but also work smoothly, load fast, and are built with a clean structure. My strengths: • UI/UX design for websites, landing pages, web apps, and mobile interfaces • Full-cycle website creation from design to development • WordPress development with Elementor or custom solutions • Responsive design for desktop, tablet, and mobile • HTML, CSS, JavaScript, and PHP • PageSpeed optimization and clean website structure • Strong attention to details, spacing, typography, and visual balance • Clear communication, reliability, and long-term support What clients usually value most about working with me: ✅ Clean, modern, and conversion-focused design ✅ Professional WordPress and Elementor implementation ✅ Fast and clear communication ✅ Reliable delivery and attention to detail ✅ Websites that are easy to manage after launch I enjoy creating websites that are not just visually strong, but also practical, fast, user-friendly, and built to support real business goals.

🚀 +12 years designing products for banks, laboratories, VOD platforms, SaaS, B2C & BTB products and services. ⭐️⭐️⭐️⭐️⭐️ "Gonza is a rare gem. So kind, patient and thoughtful as well as a very experienced designer - he went well beyond my expectations! Can't wait to continue working together." My background spans roles as a UI/UX instructor, Art Director, Service Design practitioner, Head of UX/UI. I've designed for banks, laboratories, VOD apps, SaaS, end consumer products and services. I’ve worked with C-level executives, VPs, and technical people to turn complexities into sales and consumer strategies. Here is what can I do to elevate your projects : ► UX+UI Design & Redesign: user-friendly designs to boost engagement. ► Audits: Conducting simple or in-depth assessments to optimize usability and performance. ► Branding: Create memorable brands and identities that stand out. Specialization : ► B2C & B2B products ► SaaS Solutions Industries : ► Human Resources ► FinTech ► Wellness/Wellbeing ► Education ► Sports ► Healthcare ► Crypto ► Music Setting transparent expectations and communicating clearly is key for every project. Let's chat about your projects and ideas and make things happen!

Are you a coach, consultant, or service-based business owner whose Squarespace website looks decent but isn't booking clients or ranking on Google? That's not a design problem. That's a Squarespace website design and conversion strategy problem and that's exactly what I solve. I build Squarespace websites that don't just look stunning. I build Squarespace websites that rank, convert, and grow your business on autopilot. WHAT I DO: SQUARESPACE WEBSITE DESIGN SERVICES: ✅ Squarespace Website Design & Full Redesign: built to convert visitors into booked clients ✅ Squarespace SEO: keyword research, on-page SEO, technical SEO, and Google ranking strategy ✅ Squarespace Landing Pages: high-converting pages focused on bookings, sign-ups, and inquiries ✅ Squarespace E-commerce Setup: product pages, checkout optimization, and online store design ✅ Squarespace Membership & Online Course Setup: for coaches selling digital products ✅ Squarespace Booking Systems: Acuity, Calendly, and native scheduling integrations ✅ Custom CSS, HTML & JavaScript: advanced Squarespace customization beyond the default editor ✅ Squarespace Migration: Wix to Squarespace, WordPress to Squarespace, seamless and clean ✅ Squarespace Speed Optimization: Core Web Vitals, fast-loading, mobile-first performance ✅ Squarespace CMS Setup: so you can manage content easily without breaking anything MY SQUARESPACE SEO PROCESS: Most Squarespace websites are invisible on Google because designers skip SEO. I don't. Every Squarespace website design I deliver includes: ✅ Full Squarespace SEO audit and strategy ✅ AI-powered keyword research using Surfer SEO and Semrush ✅ On-page SEO: meta titles, descriptions, headers, alt text, and URL structure ✅ Technical Squarespace SEO: site speed, schema, crawlability, and Core Web Vitals ✅ Google Analytics and Google Search Console setup and configuration ✅ SEO-structured page architecture built for visibility and organic client attraction WHY MY SQUARESPACE WEBSITE DESIGN IS DIFFERENT: There are hundreds of Squarespace designers on Upwork. Here's why clients choose me: Most Squarespace website designers build sites that look good but don't perform. I engineer every Squarespace website as a complete growth system: ✅ Conversion-focused structure: every section guides visitors toward one action: book, inquire, or buy ✅ AI-assisted copywriting: messaging that captures attention and drives action ✅ AI-generated brand visuals: imagery that strengthens your brand identity ✅ Mobile-first Squarespace design: flawless experience across every device using Fluid Engine 7.1 ✅ Strategic UX/UI: visual hierarchy that puts your offer and CTA front and center ✅ Third-party integrations: Zapier, Mailchimp, Stripe, PayPal, and more connected seamlessly ✅ Clear process every time: Discovery → Strategy → Structure → Design → Build → Test → Launch No guesswork. No endless revisions. No surprises. SQUARESPACE WEBSITE DESIGN FOR COACHES & CONSULTANTS: If you're a coach or consultant, your Squarespace website has one job: turn visitors into booked clients. I specialize in Squarespace website design for: Executive coaches | Leadership coaches | Career coaches | Life coaches | Health & wellness coaches | Business consultants | Personal branding experts | Course creators | Service-based founders | E-commerce entrepreneurs WHAT YOU GET WHEN YOU HIRE ME: ✅ A Squarespace website where visitors instantly know who you are, what you offer, and what to do next ✅ Pages built with visual hierarchy so your CTA gets seen and clicked ✅ A fully optimized Squarespace SEO foundation that attracts the right audience from Google ✅ A fast, mobile-optimized Squarespace website that loads clean on every device ✅ A CMS configured so you stay in control of your content ✅ Integrations that work for your visitors and are simple for you to manage ✅ A Squarespace website design built to grow with your business KEYWORDS THAT DESCRIBE MY WORK: Squarespace Website Design | Squarespace SEO | Squarespace Designer | Squarespace Developer | Squarespace Landing Page | Squarespace E-commerce | Squarespace Customization | Squarespace Migration | Squarespace Redesign | Conversion-Focused Web Design | Coaching Website Design | Consultant Website | Custom CSS Squarespace | Squarespace Booking System | Web Design for Coaches