April Win: Client focus on seniors reached 600k adspend with 80% native ads Capacity for 1 more brand in May. Worked with Brands doing up to 5M monthly in ad spend 1️⃣ Why E-commerce founders need me as their Creative Strategist • With 4+ years of creative direction and hands-on experience in video production and editing, I bring a well-rounded skill set to direct team members who create the creatives. • E-Commerce Creative Strategist: Proven workflow and SOP that scales DTC brands, so far to a monthly ad spend of up to $4,8M. • End-to-end Creative: From niche and audience research, scripting, and editing to production and iterative testing, built to convert. 2️⃣ How I Drive Results as a Creative Strategist I focus on one thing: turning ads into profit centers by having a deep understanding of your customers. • Hooks That Convert: I craft scroll-stopping headlines that target pain points and desires. • Winning Creative Workflows: My ads are designed for speed and scalability, helping you iterate faster than your competition. • Performance Optimization: I don’t just set and forget. I test, tweak, and scale what works. 3️⃣ Proven Track Record 💬 “Mariano is a powerhouse for ad performance. His creative strategy approach brought our CAC down by 20% and doubled our ad revenue in 6 months!” 💬 “We’ve worked with other ad strategists, but Mariano’s results speak for themselves, sharp hooks, great storytelling, and a focus on metrics. We scaled past 720K in ad spend with his strategies.” 4️⃣ What I Offer • Creative Direction: Guiding your brand’s storytelling and products for high engagement and Facebook Ads ROAS. • Video Ads That Sell: From short-form UGC-style content to polished VSL brand storytelling. • Creative Iteration: Rapid testing cycles that turn good ads into great ones. • A Network of editors, designers and media buyer with high knowledge on e-commerce • SOPs and workflows to plug and play (used in most of my clients). Research phase and first brief done within 4 days. 🚨 Capacity for 1 more brand in February. 📈 If you want a quick thought of ads for your brand, drop me a message with your brand name

I turn ad spend into winning creatives. Strategy, briefs, and concepts built for growth - backed by a creative eye and performance mindset. ✅ Why DTC Brands Choose Me as Their Creative Strategist • Creative + Analytical Mindset: My experience as an editor and designer allows me to collaborate seamlessly with creative teams while keeping performance as the main goal. • Structured Workflow: From brand & audience insights → competitor research → creative briefs → ad testing, my process is built for clarity and results. • Full Creative Strategy: Covering everything from market research and scriptwriting to iteration and optimization, so you get ads that convert, not just ads that run. ✅ How I Help Brands Win with Meta Ads I focus on one thing, building creatives that drive growth by truly understanding your audience. • High-Impact Hooks: Crafting opening lines and concepts that stop the scroll. • Scalable Creative Systems: Processes designed so brands can test, learn, and scale faster than competitors. • Continuous Optimization: Every concept is refined with data, so campaigns keep improving over time. ✅ What I Bring to the Table • Creative Direction: Turning your products and brand story into ad concepts built for Meta. • Ad Concepts & Scripts: Designed specifically for performance-driven DTC campaigns. • Actionable Creative Briefs: Clear guidelines that help editors, designers, and UGC creators execute faster. • Fast Iteration Cycles: Testing structures that quickly identify winners and double down on what works. • Team Collaboration: I easily integrate with your existing creative or media buying team for smooth execution. 🕓 Research & first creative brief delivered within 3 days. Ready to take your ads to the next level? Let’s team up and make it happen!

Creative Strategist | AI Ads Expert | Meta Ads Creative Strategist | AI Ads Expert for DTC | $5M+ Generated I'm a Creative Strategist and AI Ads Expert specializing in Meta ad creatives for DTC ecommerce brands. As an AI Ads Expert and Creative Strategist, I've helped generate $5M+ in tracked revenue across 20+ brands in supplements, skincare, fashion, and info products. Why hire me as your Creative Strategist and AI Ads Expert: Most brands aren't losing on Meta because of targeting. They're losing because the messaging is weak, the angles are generic, and the creative doesn't match how buyers actually think. That's the exact gap a real AI Ads Expert and Creative Strategist fills. As a performance Creative Strategist and AI Ads Expert, I dig into your customer reviews, competitor creatives, comment sections, and landing pages to find the angle your market hasn't seen yet. Then I use AI-powered research and script frameworks to turn it into ads built to convert — not just look good. Pretty ads get saves. Performance creative gets purchases. Most freelancers hand you scripts. A real AI Ads Expert and Creative Strategist hands you a system — hooks, angles, testing roadmaps, and creative decisions tied directly to hook rate, hold rate, CTR, and CPA. What you get when you hire an AI Ads Expert and Creative Strategist: Meta ad scripts and UGC concepts built around mechanism angles, belief shifts, and direct response principles — developed using AI Ads Expert-level research. Hooks backed by buyer psychology — not what's trending this week. Creative testing frameworks mapped to your funnel stage and performance data — built by a Creative Strategist, not a generalist. Ad audits with specific, actionable fixes from an AI Ads Expert. Hook libraries and angle banks you own forever. Why brands hire me as their AI Ads Expert over a generalist Creative Strategist: Most Creative Strategists stop at ideas. As an AI Ads Expert and Creative Strategist, I build creative infrastructure designed to scale. Every angle traced back to what the data is telling us — not gut feeling, not trends, not what went viral last month. The algorithm finds the buyer. Your job is giving it creative worth showing. That's what a real AI Ads Expert and Creative Strategist delivers. Best fit for this AI Ads Expert and Creative Strategist: DTC ecommerce, supplements, skincare, women's health, fashion, jewelry, and info product brands spending $10K–$300K/month on Meta who need a sharper AI Ads Expert and Creative Strategist to push past their current CPA ceiling. Not a fit if: You want a script writer, not a Creative Strategist. You won't share performance data with your AI Ads Expert. You expect winning ads without a proper testing process. You're chasing viral moments without a system behind them. Next step: If you're spending $10K+/month on Meta, send me your product link, your top 3 performing ads, and a quick overview of your funnel. Your AI Ads Expert and Creative Strategist will send back a Loom within 48 hours. If it clicks, we talk. If not, you keep the audit. No strings. Skills: Creative Strategist | AI Ads Expert | Meta Ads Creative Strategist | AI Ads Expert for Facebook | UGC Creative Strategist | AI Ads Expert for DTC | Performance Creative Strategist | AI Ads Expert for Ecommerce | Direct Response Creative Strategist | AI Ads Expert for Supplements | DTC Creative Strategist | AI Ads Expert for Skincare | Women's Health Creative Strategist | AI Ads Expert for Info Products | Hook Writing Creative Strategist | AI Ads Expert for Lead Gen | Conversion Creative Strategist | Meta Ad Scripts Creative Strategist

I am Rachel, a New York City-based Creative Director and Graphic Designer. I've helped (literally) hundreds of companies bring their vision to life and turn their brand into an experience. 💼 SERVICES: ✅ Brand Identity ✅Website Design & Development ✅Photoshoots ✅Packaging Design ✅ Amazon Performance Creative ✅ Presentation Design ✅ Social Media Design ✅ Editorial Design: Clean, sophisticated layouts for books, brochures, flyers, magazines, reports, and large documents. 📝 OVERVIEW Great design isn’t just beautiful—it drives performance. From pitch decks that secure funding to scroll-stopping social media assets and standout packaging, I create designs that deliver results. 🎨 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 & 𝐂𝐨𝐡𝐞𝐬𝐢𝐯𝐞: Every design, whether packaging, presentations, or social media, reflects your brand's voice. 💡 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫-𝐑𝐞𝐚𝐝𝐲 𝐃𝐞𝐜𝐤𝐬: I combine storytelling and data to craft pitch decks that stand out and win funding. 👀 𝐔𝐧𝐟𝐨𝐫𝐠𝐞𝐭𝐭𝐚𝐛𝐥𝐞 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠: Eye-catching designs that create a unique unboxing experience. 📊 𝐑𝐞𝐬𝐮𝐥𝐭𝐬-𝐃𝐫𝐢𝐯𝐞𝐧 𝐒𝐥𝐢𝐝𝐞𝐬: My presentations don’t just impress—they secure millions and elevate brands. 💡 INDUSTRIES: Supplements Technology Food & Beverage Publishing Fashion & Beauty Finance Healthcare 🔗 Ready to Bring Your Vision to Life? Click the message button to start a conversation about your next design project. Don’t forget to click the 💚 to save my profile for future collaborations! Let’s create something unforgettable.

I’m Nellie, founder and creative director of Sundae Mood Agency, a boutique creative studio focused on branding, visual identity, and AI-driven creative direction for skincare, beauty, wellness, and lifestyle brands. My work blends branding, packaging, social media, and high-end AI imagery to help brands build a visual world that feels cohesive, elevated, and emotionally engaging. I specialize in creating campaign-style visuals and content systems that feel intentional and editorial, not generic or overly AI-generated. With a background in graphic design from Berghs and experience across both founder-led and consumer brands, I bring a strong creative point of view while staying highly collaborative throughout the process. Whether it’s a full brand identity, packaging direction, or an AI-generated image bank, I focus on creating visuals that feel distinctive, aligned, and culturally relevant. Sundae Mood is intentionally boutique, small, hands-on, and creatively driven. I care deeply about helping brands create a strong visual identity with clarity, consistency, and personality across every touchpoint.

I make big ideas behave. I’m a Creative Director focused on brand storytelling for audience growth. I’m interested in how ideas travel, how a narrative becomes a visual system, how a campaign becomes a cultural moment, and how a brand earns attention rather than demanding it. I’m at my best where creative ambition needs structure: aligning strategy, design, and production so teams move fast and ideas land with precision. My craft brings story, aesthetics, and execution into alignment, shaping concepts into cohesive brand worlds people want to engage with. Some outcomes from recent work include: • + 37% campaign reach through multi-channel creative initiatives • 5x content output by building scalable creative workflows • +40% audience engagement through refined storytelling I’m the Mulan of creative direction. I don’t win by brute force, I win by design: strategy + aesthetics. I spot the rock stopping the avalanche, and remove it.

STOP LAUNCHING LOGOS. START BUILDING BRAND SYSTEMS. Trusted by global leaders such as SAUDI ARAMCO, JOHNSON & JOHNSON, and the Saudi Arabia Ministry of Tourism, I help premium brands transition from "just another product" to a dominant market presence through strategic design. In a crowded global market, high-end brands require more than aesthetics; they demand clarity, consistency, and scalability. If your visual identity feels fragmented or your packaging lacks shelf impact, you aren't just losing appeal—you are losing market dominance and ROI. With over 25 years of experience and an UPWORK SKILL CERTIFICATION in Brand Identity, I specialize in Strategic Branding and Premium Packaging for the BEAUTY, SKINCARE, HOSPITALITY, and LIFESTYLE sectors. My work bridges the gap between high-end creative direction and commercial performance. WHY GLOBAL LEADERS AND HIGH-GROWTH COMPANIES TRUST MY PROCESS: - SCALABLE VISUAL SYSTEMS: I develop comprehensive visual languages (advanced typography, grid systems, and color theory) engineered for seamless global consistency. - PREMIUM PACKAGING & SHELF VELOCITY: I design packaging that commands attention and accelerates conversion on retail shelves and e-commerce platforms (Amazon, Uzum, Shopify). - STRATEGIC REBRANDING: I modernize established brands by restructuring their visual architecture while preserving core brand equity. - ROI-FOCUSED STRATEGY: Every design decision is aligned with your business KPIs and target audience psychology. WORKING APPROACH & PARTNERSHIP I prioritize high-value collaboration over project volume. By choosing to work with a limited number of clients, I guarantee direct access to my strategic insight and a commitment to excellence that only decades of high-stakes design experience can provide. SELECTED CLIENT EXPERIENCE: - Corporate: Saudi Aramco, Saudi Arabia Ministry of Tourism. - Consumer/CPG: Johnson & Johnson, The Camel Soap Factory, Wallace & Co. "Top quality work. Concise, fast, and efficient. One of the best designers we have ever used." LET’S BUILD SOMETHING ENDURING. If you are looking for a strategic partner to bring structure, direction, and authority to your brand, let’s connect.

Stop letting high CPAs eat your margins. I build data-driven creative pipelines that drop your CAC, stabilize your ROAS, and turn your ad spend into profitable revenue. Backed by 7 years of hands-on Meta Ads experience and a 100% Job Success Score. 📈 My Creative Strategy Methodology Behind $11M+ in Profitable Ad Spend: I turn raw market data into execution-ready assets. My process starts by scraping ad libraries, reviews, and forums to uncover the exact psychological triggers your competitors are missing. Before a single brief is written, I map out the architecture of your buyer: ➡️ The exact persona we are targeting ➡️ Their core desires and friction points ➡️ Their market sophistication and buying journey stage ➡️ The emotional triggers driving their purchasing decisions ➡️ The unique mechanism behind why your solution works I package those insights into zero-guesswork creative briefs. Your team gets the exact visual direction, hooks, and CTA structures they need to build UGC, statics, or carousels without endless revision cycles. But we don't stop at delivery. We build an iterative creative system that diagnoses the flops and scales the winners. We turn your top-performing concepts into repeatable templates, giving your brand a high-ROAS production pipeline that runs like clockwork. What I Deliver: 🧩 15-20 Ad Angles & Hooks/Week: Emotional, curiosity-led, and logic-based concepts, tested to convert cold traffic. ⚡ Execution-Ready Creative Briefs: Messaging, visuals, ad formats, CTA structures, and shot lists for your editors and creators. 📌 Deep Research & Swipe Files: Mining Meta libraries, reviews, and market trends to find what works and why. 🔄 Testing & Iteration Loops: Fast, structured systems to track winners, fix underperformers, and scale top ideas. 🤝 Team Integration: I plug directly into your team and build a centralized Creative Command Center (via Notion/ClickUp) to house your long-term creative vault. 🧪 What I Help Brands Achieve: ✓ Lower CAC and increased ROAS on cold Meta traffic. ✓ Build scalable systems that produce 60+ execution-ready creatives per month. ✓ Scale 7-figure performance across Jewelry, Fashion, Skincare, Nutrition, and Apparel. 💡 Available For: 1) One-off creative strategy sessions & brainstorms 2) Retainers for ongoing research, ideation, and creative direction 3) Creative operations & documentation (building your custom creative command center and production pipelines) 📩 Message me if you’re tired of paying for 'ideas' and are ready for a creative system that actually scales. ⚠️ Please Note: To ensure my strategies have enough data to scale properly, I strictly partner with established brands spending a minimum of $10,000+/month on Meta Ads. What my partners are saying: ⭐️⭐️⭐️⭐️⭐️ - Matt [Erimish] 7-figure Jewerly brand “Nick completely transformed how we approach ad creatives. Before him, we were burning budget testing random ideas. He built a structured, data-driven system that gave our team a constant supply of winning hooks and angles. His strategy took the guesswork out of our Meta ads and helped us scale profitably. ⭐️⭐️⭐️⭐️⭐️ - Gianmarco [Luxus Love] 7-figure Jewerly brand "Nick did a great job creating iterations and deep analysing our Meta campaigns. He brought in new ideas that turned into higher performances for our company. Recommended!" ⭐️⭐️⭐️⭐️⭐️ - Anastasia [Bleak&Sleek] 6-figure Fashion brand "Nick not only managed our ad campaigns flawlessly but also guided our UGC creators, developed creative briefs, and crafted hooks and scripts that truly elevated our content. From day one, it was clear that Nick is a true master of creative strategy and ad performance." ⭐️⭐️⭐️⭐️⭐️ - Alexa [Mover Magazine] 6-figure Fashion brand "Was great to work with Nick. He has extensive creative strategy & marketing knowledge and I hope to work with him again in the future."

Not Available. Sum: Creative Strategist for eCommerce brands. I specialize in creating high-performing UGC ad creatives backed by deep consumer research and data-driven insights. I’m experienced with AI tools like Arcads, Heygen, ElevenLabs, VEO3, and more. In fact, I’ve recently been creating AI UGC ads for several high-growth eCommerce brands (scaling between $500K–$1M+ monthly, like GetCarTablet). I’m always testing new tools, ideas, and frameworks to beat creative fatigue and keep brands scaling with fresh, conversion-focused video ads, whether UGC or other high-performing styles. I’m Uzair, an eCommerce Creative Strategist & Direct Response Video Editor with 4+ years of experience helping DTC brands scale through high-performance video ad creatives. From market research and concept development to scriptwriting and editing, I handle the entire creative process. I blend consumer psychology with creative storytelling to create video ads that grab attention, (educate like a trusted friend when needed), spark emotion, and ultimately drive conversions. Whether collaborating with UGC creators or producing in-house edits, my focus is always on performance-driven results. 👉 If you’re ready to cut through creative fatigue and scale your eCommerce brand, let’s connect. (Note: I don’t work with new dropshippers. I love working with established eCommerce brands or serious new ecommerce businesses ready to grow. 💻 Services I Offer: ➡️ Full Creative Strategy & Execution ➡️ UGC Ad Scriptwriting & Briefs ➡️ Direct Response Video Editing (if you already have scripts) DM me for the latest projects or hit that invite button. Let’s test some fresh, killer ad creatives together! Thank you, Uzair 👤 Personal Facts 1️⃣ Research Junkie – Research fuels me like coffee fuels most people. I genuinely enjoy digging deep, finding insights others miss, and going that extra mile. 2️⃣ Introvert with a Fineliner – I’m the quiet observer in the room, catching the details others overlook. I may not chase the spotlight, but my work always speaks loud and clear. 3️⃣ Curiosity Machine – I can’t stop exploring new ideas, tools, and perspectives. That curiosity keeps me learning, experimenting, and staying creative. If you made it this far, thank you 🙌. As a little bonus, I’d love to offer you a free 30-minute call. Just send me a message. I’ll share my thoughts on your current ads or what you should do next. I normally charge $50/hr for this

As a graduate in Audiovisual Communication with an emphasis on leadership and journalism, my career has been focused on art direction, filmmaking, and editing. My distinctive approach to art direction brings creativity and unique aesthetics to each project. Now, as a freelancer on Upwork, I am excited to offer my expertise and commitment to elevate your visual projects. - Specialized in art direction, filmmaking, and editing, particularly skilled in Adobe Suite. - Creative and aesthetic approach to every project. - Commitment to surpassing expectations and capturing innovative ideas. - Outstanding technical skills in direction and editing. Ability to work under pressure and meet tight deadlines. Objective: - Explore opportunities to expand my experience and contribute to exciting visual projects.