I’ve worked with over 240 clients, including NordVPN ($3 billion), PandaDoc ($1 billion), Groupon ($1.31 billion), Opus Clip ($215 million), Gorgias ($710 million), and The Independent (21.4 million readers). Now, if YOUR business is making AT LEAST six figures per year… Then let’s be honest – you don’t *really* want a copywriter. You’re not sitting around in your office, thinking: “If only we had copy, things would be fine.” Because it’s not what you *really* want. What you *really* want is… 🥁… Drumroll… 🥁 … Customers! (Y’know, the people who keep you in business.) But let’s go a level deeper… Why do you want a successful business? It’s not a trick question – it’s sales psychology: – Maybe you do it for the fancy things or social status. – Maybe you do it for personal freedom or to do good in the world. – Maybe it’s to prove your teachers wrong for saying you’d never amount to anything. Hey, I’m not here to judge! But this is the kind of stuff that matters. You see, I’m not like most “copywriters” on Upwork who’ll happily write you some pretty words for a pretty penny and call it a day. That won’t get you sales. Here’s what *will* get you sales: – Understanding what keeps your customers tossing and turning at night. – Presenting your offer as a no-brainer solution to their most burning problems. – Creating a sense of FOMO and urgency to make them smash the “buy now” button. And that, my friend, requires more than pretty words on a page. It requires empathy and persuasion. Something you’re unlikely to squeeze out of ChatGPT, even with the most carefully crafted prompt — no matter what the AI gurus tell you. Now, let’s get down to business. If you know a few extra sales will mean THOUSANDS of dollars in your bank account, then you also know it’s worth it to invest in good copywriting. Maybe you need some… → Social media copy → Email campaigns → Autoresponders → Landing pages → Sales pages → Newsletters → SMS copy → Web copy → Ad copy → VSLs … to help you get you there. So why am I the right person for the job? Well, apart from the glowing testimonials you can see if you scroll down, I’ve written all those types of copy for my own business too. (Yes, I know! A copywriter who actually has his own website, mailing list, and products!) But I have even more claims to fame to show you: ✅ Among the top 3% of freelance writers on Upwork ✅ Generated $25M+ in client revenue across all projects ✅ Worked with big-name clients like NordVPN and PandaDoc ✅ Published in globally syndicated media like The Independent Now, of course… You *could* hire a copywriter for $20/hour and hope they don’t deliver a mess you’ll have to hire another copywriter to fix. You *could* use ChatGPT and then spend countless hours tweaking and editing the output to make it sound remotely human. But neither option would be worth your precious time or money. And no, I’m not cheap – but I’m also not unreasonable. So if you’re sold, here’s how my process goes: 1️⃣ We'll have a friendly chat in the DMs about your project. 2️⃣ I’ll ask you to fill out a short questionnaire – easier than a call. 3️⃣ You’ll get a plan of action and a fair quote for the work involved. … and then we’re off to the races! But hold your horses just a sec. This isn’t my first rodeo, and I regularly turn down offers. That’s not because I’m stuck up, but because too many people: ❌Ask me to do a rush job because they didn’t plan ahead. ❌Ask me for a “quick” 30-minute call to get a free consultation. ❌Don’t have a genuinely good offer or plan for implementing the copy. That always results in a bad experience for everyone involved. And we don’t want that. I want you to make more sales, I want me to get a great review, and, most importantly, I want your customers to have big smiles on their faces. A win-win isn’t good enough – I won’t settle for less than a win-win-win! So if you’re ready to rock’n’roll, then… → Hit that big “Message” button in the upper right corner. → Tell me about yourself, your offer, and your audience. → And we just might work some magic together. Speak soon, – F

I'm an investment in getting the best results. Let's collaborate on building what you need to clarify your offer, attract more customers, offer them a better customer experience, and get more sales. - Get more clicks with clear and compelling calls to action - Create a funnel that draws in your audience and sells - Construct authentic emails that people open and read - Seamlessly weave in SEO and content relevance like a magic trick - Make your products and services stand out in a busy market - Ghostwrite your full-length book/lead magnet/freebie so that it's clear, concise, and catchy I offer you 110%, 110% of the time. Book me for your job so I can create something amazing for you! PS. I'm happy to collaborate on a fixed rate for larger projects like writing your website, email campaign, or ghostwriting your book. + Hubspot certified in Content Marketing + Story Brand certified

I’m ranked within the top 1% of Upwork writers because I only care about making my clients money. And I’ve beaten 62% of client controls over the past two years. Don’t believe me? Check my reviews below. I’ve personally learned from living legends — some of whom have worked alongside David Ogilvy and Draper Daniels (who Mad Men’s Don Draper was based on). Past clients include Microsoft, Ethos, AG1, Quillbot, RinFit, Nexar, the NCAA, VigorLabs, Bandier, Arena Sports, Johnson Controls, Cashew, Sap Skin, Terraseed and dozens of other brands. My Services Direct Response Copy Sales/Landing Pages, VSLs, Ads, Email/SMS Sequences, Advertorials Creative Strategy Ongoing Hooks/Angles Testing For Optimized Paid Ads Campaigns Website Copy (Search-Optimized by Request) Website Pages, Mobile Apps, Blogs & Conversion Optimization Work With Me For: ✔️ high-performance direct response copy that’s always delivered on time ✔️ BS-free, crystal clear communication ✔️ a measurable return on your investment Preferred Industries: Health & Wellness DTC eCommerce Finance I’m successful when YOU’RE successful, so I won’t take your project unless I’m confident I can deliver measurable results. If I'm not the right fit, I'll tell you upfront and point you to someone who is. Send me a direct message for a faster response.

I am a copywriter with more than 8 years of experience. I write website content, proofread existing texts, and perform high-quality translations. My experience includes more than 950 texts, written on a different freelance platform. I have a rich portfolio and would be glad to share examples of my work. I am already familiar with a wide range of topics, but I'm always open for learning new subjects and adapting to the specific conditions of your job.

Looking to find more customers, grow your business and earn more? Well, you’ve come to the right place. You need a copywriter. There’s plenty of copywriters here on Upwork - But the thing is, you don’t want to work with around 90% of them… You see, a lot of them talk the talk, but don’t walk the walk. They say they write ‘copy that converts’… but then hand in a pile of AI-written slop… and that’s just the start of it. That’s why my rates are a little higher than other copywriters on Upwork - I actually have the skills, experience and results under my belt to write winning copy. For example, I’ve: - Written email sequences for multi-million subscriber YouTube course launches, leading Canadian e-commerce brands and small businesses alike. - Ghostwritten 250+ LinkedIn & X Posts for founders and businesses, building new audiences, closing new leads and saving them hours of headaches every week. - Acted as the Creative Strategist and Lead Copywriter for several businesses, planning, scripting and producing extremely profitable winning video ads. But that’s enough from me - here’s what some of my clients say: “Joey’s work is phenomenal. His ads beat our controls and he’s never missed a single deadline! That’s more than I can say for most copywriters.” - Mantas S. Founder at BHD. “Not many copywriters just ‘get it’ like Joey, and very few can do what he does.” - Kyle Stout, CEO at Elevate and Scale. “Joey's a super-talented, dedicated and professional copywriter. I can't wait to work with him again!” - Matt Ahlgren, Creator of Search Venture. Look - if you want to grow your business using copy, you need direct response writing (e.g. ads, emails, VSLS, sales pages, or content). But if you want that writing to ACTUALLY be good and make you money, you first need deep, intensive research. And that’s something I see 90% of copywriters on Upwork forget: They jump into projects and start writing immediately… And that’s where the problems begin. You’ll know what I mean if you’ve ever received a first draft of some copy and thought ‘what the hell is this?’… Again, this is where I’m a little different. When you work with me, I’ll use my 14-Point Research System to completely understand your offer, your audience and your competitors - which helps me knock that first draft out of the park. (Which saves you more money, too 😉) But, there’s a bit of a catch… I don’t work with every client - some just aren’t a good fit. So, I only work with businesses that: - Earn at least 5-figures a month. - Are willing to pay for quality services. - Grasp the basics of direct response copy. Even then, I’m often busy with projects both on and off of Upwork. But if you’re ready to commit to growing and earning more (and you fulfil those requirements!) feel free to reach out and we’ll see what we can do!

I'm a copywriter with 10 years' experience. I've worked with companies of all sizes, from one-man passion projects to tech start-ups with millions in funding. I've written everything from blogs about cleaning to corporate incentive travel websites. Whatever the content you need, I'm your man.

You should NOT hire me 🚨 Seriously. Alright... You look a bit confused so let me explain. There's only one reason why you're on my profile right now. You're looking for a copywriter for whatever project you're working on. You thought Upwork was the place to find one, so here you are. Except... You didn't realize it would be THIS hard. There's tens of thousands of so-called copywriters on this platform, all repeating the same thing: “I write words that sell.” “Helping businesses grow with compelling, engaging copy.” “Conversion-focused copy that connects with your audience.” But in the end, you've got no damn clue who to actually hire... who to trust with your business. So I'll be the first one to tell you very honestly that you should NOT hire me. Here's why: ❌ I don't work with everyone. If I don't believe in whatever you're selling, I won't work with you ❌ I'm absolutely NOT cheap. 9 out of 10 clients on Upwork cannot afford to hire me. This isn't some cool psychology trick either... I'm just being honest with you. I don't do $50 or $100 cutesy little projects. ❌ I only work with clients in the U.S., Canada, and a select few countries in Europe. If that’s not you, we’re not a fit. If any of the above 3 apply to you, please stop reading right here because I guarantee we're not a good fit. Go on... Still here? Cool... So Now the obvious question is, who exactly do I work with? At least one (but preferably two) of these should apply to you. The first one is a non-negotiable: ✅ You're NOT frugal, cheap, or petrified of spending good money on good talent. ✅ You sell a digital product, online course, or run a coaching business ✅ You’ve got an email list with at least few hundred subscribers and actually want to monetize it ✅ You want someone who understands copy, email marketing, AND how to sell At this point, you're probably thinking, "Who the **** does this self-aggrandizing pseudo Don Draper think he is?" Great question. My name is Joseph and I'm one of the top direct response copywriters in the world when it comes to the info-product and coaching niche. My clients include: 👉 Patrick Bet-David 👉 Brad Lea 👉 Andy Elliott 👉 Joi Marshall 👉 LightSpeed VT (world's #1 course creation platform) 👉 Course Incubator ...and a few others I can't legally name (thanks NDAs). Here's what I can do for you (If I decide we're a good fit for each other): 🔥 Landing Pages That Sell. No fluff. No “welcome to our website” garbage. Just clean, persuasive copy that moves visitors from curious to converted. Fast. 🔥 Ad Copy That Stops Scrolls on Facebook, Instagram, whatever. I’ll craft ad copy that hooks attention in the first line, builds intrigue, and drives the click. Plus, I’ll give you creative ideas that actually make sense for your offer. 🔥 Emails That Print Money. This is where I shine. Daily story-based sales emails, onboarding sequences, abandoned cart flows, launch emails, newsletters… With my emails, you'll live in your prospects' inbox. 🔥 List Monetization Strategies that made $10M for my clients. Got a dead email list? I’ll wake it up. Got no list? I’ll help you build one. I help you turn your email list into one of your most profitable assets. Look, I’m not just another 'writer' who strings together fancy words and hopes for the best. I write to make sales. I mean, isn't that what you want?! If you're sick and tired of 572,941 generic, boring, and terrifyingly repetitive copywriters you've come across... And if you have that tingling gut feeling after reading this... message me and I'll see if we can work together.

So you're looking for a creative strategist for your brand? 🗣️ "Henry is an excellent freelancer. He went above and beyond to make sure we got the copy we wanted. He was willing to make as many adjustments and fixes as we needed. Great at communicating and finished the job early for us. Definitely will hire him again." – Collin White (tootles brand) 🗣️ "There are many copywriters on here, but very few have his attention to detail while meeting the tight deadlines I had set. If you're looking for a copywriter who will truly go the extra mile for you Henry is your guy and I say this with a decade of experience hiring on Upwork" – Trevor Sommerville (Youtuber) 🗣️ "Henry is a fantastic copywriter. He asks good questions, and then does it exactly how I will like it and more. Highly talented individual. Will definitely recommend" - Sharon ------------------------------------------------------------------------------------------------------------ Hiring Creative Strategists Shouldn’t Feel Like Playing The Lottery You know how it goes. You hire someone who seems decent... But then they take forever to deliver. And when they finally do? It’s stiff, generic, and completely useless. Now you’re stuck either: ❌ Begging for revisions ❌ Fixing it yourself ❌ Wondering why you even bothered in the first place Meanwhile, you expect results. And you don’t have time to babysit a writer who can’t keep up. Let’s not do that, yeah? And finally… you’ve landed here. Coincidence? Destiny? It doesn’t matter! Because I’m here to solve this for you… Hello, I'm Henry 👋 Creative Strategist & Direct Response Copywriter trusted by 6 & 7-figure DTC brands. ------------------------------------------------------------------------------------------------------------ Here's what I can help you with: - Ad Scripts & VSLs → Stop the scroll, hook the viewer, make the sale - Sales Pages, Landing Pages & PDPs → Turn traffic into customers at scale - Advertorials, Listicles & Quiz Funnels → Pre-sell prospects before they reach your offer ------------------------------------------------------------------------------------------------------------ So, what's the secret behind copy that converts? Before I write a single word, I conduct deep research to understand: ➡️ Where your prospects are in their buying journey ➡️ The specific struggles keeping them from their goals ➡️ What emotionally triggers them to purchase ➡️ Why existing solutions fail to deliver ➡️ The unique mechanism behind why your solution works when others don't From this research, I develop a creative strategy and messaging position that sets you apart from every competitor in your market. ------------------------------------------------------------------------------------------------------------ So if you're serious about your brand and want someone who treats your business like their own, someone who's invested thousands in world-class mentorship to scale your brand? Let's talk. Please include: 1️⃣ Your brand details and website 2️⃣ What type of copy you need 3️⃣ Your current biggest challenge with conversions

"You’re really crushing these emails man — great work! I let the rest of the team know you’re a beast with the email copy & the ads so we’ll definitely keep more of them coming your way” - Tom Adolph, Former Copy Chief at UpWellness You're busy, so let's cut to the chase. If you're an e-com brand,, or offer owner looking for a direct response copywriter, I know you want 3 things: 1 - To build a loyal customer base that buys from you repeatedly until the end of time. 2 - To save time on doing all the boring marketing stuff yourself. And last, but certainly NOT least... 3 - To scale your business to infinity and beyond while you sit back and chill. So if you're reading this and thinking --- "You're damn right I do". Then I'm your man With thousands of pieces of copy written, and tens of thousands in revenue generated, I've worked with some of the best 8-figure companies in the e-commerce & health niche... From premium supplement brand UpWellness, fronted by Dr Joshua Levitt (combined 100k followers on IG), to health and media giant The Alternative Daily (843k followers on FB, 1,000,000+ email list), I know how to craft compelling direct response copy that not only gets your prospects EXCITED at the thought of you popping up in their inbox again, but also converts like WILDFIRE... You see, when it comes to copywriting --- Psychology, persuasion and (ethical) manipulation is the name of the game... While everyone else just takes a quick 5 minute glance at your offer, then spews a bunch of word-vomit into a Google Doc to call it a day, I take the time to REALLY understand your brand, your audience and your mission. Who EXACTLY are your customers? - What are their desires/pain points? - How do they speak/What language do they use? - What makes them tick? - How can I communicate to them most effectively? - How can I break their limiting beliefs and get them to buy? I answer ALL of these questions before I write even a single word... That way you're getting targeted, laser-focused copy UNIQUE to your brand that guarantees conversions and leaves a lasting impression in your audience's mind, All from a professional copywriter who's easy to work with, communicative, and solution-oriented. ⬇️So if you're looking for a guaranteed 3x ROI, here's what I can do for you:⬇️ ✅Email Copy ✅Sales Pages ✅Landing Pages ✅Sales Funnel Copy (Upsells, Downsells, etc...) ✅FB Ad Copy (Text + Video Scripts) ✅SMS Copy ✅VSLs ✅TSLs ✅Advertorials "Letter of recommendation for Daniel C: Daniel is a principled copywriter. He wrote a welcome sequence for my e-commerce brand, and although they may seem simple, they are highly sophisticated. I found myself reading line to line effortlessly for each email. I am very pleased with how included my personality into his email copy. Before writing, Daniel asked me for samples of any copy I had done in the past to better understand my brand and my customer base. He managed to mimic my style very well ---- He has this superb ability to write like you, but even better. I highly recommend Daniel as an email copywriter. He is an asset to any company he works for." ⭐⭐⭐⭐⭐ - Morgan T. (E-com founder) DISCLAIMER: If you do NOT have an audience/the ability to monetize your audience ---- We are NOT a good fit to work together. But if you do have an audience, and you're ready to embrace killer-copy, endless conversions, and stress-free marketing -- Shoot me an invite to your job and we can get this ball rolling. With equanimity, Daniel P.S - I care about getting my clients the best results possible, and to make sure I do that, I don’t take on too many at one given time. Right now, I only have the availability to take on one more client. So if you’re interested in getting these ads written and taking your e-commerce brand to the next level, don’t wait too long to reach out.

Your brand deserves better than generic messaging. You need copy that builds trust and communicates real expertise. I work with businesses to create content that doesn’t just read well, but performs—grounded in SEO, buyer intent, and how people actually discover and evaluate products today. I can write content for your business that is relatable, relevant to your brand's goals, and delivered quickly. No fluff, no nonsense. At heart, I'm a storyteller. I love writing descriptive copy that helps readers feel connected to the product or brand I'm writing about. I also have the drive you need to complete every single project on time and to your standards. My primary goal? To help small and large businesses grow by approaching copywriting from their customers' perspectives. In addition to articles, blogs, and web copy, I’ve written white-label thought leadership for executives and SMEs—helping translate complex ideas into clear, credible content that builds authority. I know the importance of researching every small detail related to a brand's products/services. I also recognize it's equally important to write in a way that feels natural, empathetic, and human. What industries am I comfortable writing for? Just about any. But here are a few I've written lots of content for. ✈️ Travel 📱 Technology 📈 SaaS 🤖 Robotics 💻 AI 🥗 Food and Beverage 🔭 Science 🩺 Health & Wellness 🛒 Ecommerce 🔖 Job Search Advice 📈 B2B & B2C Marketing 🔐 Cybersecurity 📚 Education 🏂 Winter Sports ⚓️ Sailing/Boating 🏡 Real Estate If you don't see your industry/niche on that list, there's still a good chance I've worked with a brand in your space! Need an article writer to create blog posts? No problem. How about someone to write SEO product descriptions that rank high on SERP but actually get customers to click "purchase now"? I can do that, too. Maybe you just need someone to quickly proofread and edit your landing page...I'd love to help! Before becoming a copywriter, I was a bartender in San Francisco for over 10 years. I know the importance of meeting strict deadlines while staying cool under pressure. I try to carry those friendly, confident vibes over to my copywriting. But it's not all small talk. My work combines clear messaging, search visibility, and conversion-focused structure—so content doesn’t just sit on a page, it actually works. I take every project as seriously as the last, and stand by my copywriting results and reputation on Upwork. See that "available now" badge? I'm ready to help right away, and can work for my hourly rate or on a fixed price per word/project. 📲 Send me a message or a job invite, and let's build content that earns attention and leads to action. Direct Response Copywriter | Content Writer | SEO