In just five years, I went from an aimless college intern to working with some of the biggest names like Cheesecake Factory, North Italia, Flower Child and more. I also run my own one stop shop creative studio based out of Austin, Texas: Factory Settings, where I help with everything from branding to marketing. As for me, I'm Dayne Watkins, a copywriter, awarded screenwriter, and branding and marketing strategist with a knack for messaging frameworks, naming, and positioning that sticks. Whether you're launching a startup, overhauling a website, needing a solid marketing strategy, or building a brand from scratch, I can help you: - Clarify your brand's voice - Craft AI-proof copy that feels human (because it is) - Build brand messaging frameworks that scale - Write web copy, taglines, and slogans that actually convert Some of my specialties Include: - Brand strategy & messaging - Website & landing page copy - Naming, taglines & slogans - Positioning & tone of voice development - Scriptwriting & storytelling - Social & content copywriting - Visual brand guidance & creative direction Need something not on the list? Just ask. I have a lot of solid and friendly people at the agency, ready to help you.

As a 𝗖𝗙𝗔 𝗖𝗵𝗮𝗿𝘁𝗲𝗿𝗵𝗼𝗹𝗱𝗲𝗿 𝘄𝗶𝘁𝗵 𝗼𝘃𝗲𝗿 𝟭𝟱 𝘆𝗲𝗮𝗿𝘀 𝗶𝗻 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, I specialise in developing comprehensive content (blog, web, thought-leadership, white papers), business plans, pitch decks and institutional-grade financial models for startups and established firms. 𝗠𝘆 𝘄𝗼𝗿𝗸 𝗲𝗻𝘀𝘂𝗿𝗲𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗶𝗻𝗳𝗼𝗿𝗺 𝗯𝘂𝘁 𝗰𝗼𝗺𝗺𝗮𝗻𝗱 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁. 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Dow Jones Risk & Compliance, Workiva, Amazon Freight, Tipalti, and more. 𝗠𝘆 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗮𝗻𝗱 𝗳𝗿𝗲𝗲 𝘀𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗺𝗼𝗱𝗲𝗹𝘀: see my portfolio website 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: • Top-rated Plus Upwork Freelancer (100% Job Success Score) • CFA Charterholder since 2016 • Oxford (FinTech) Graduate • Cambridge (Sustainability) Alumni • 15+ Years Investment Banking and Financial Services Experience 𝗠𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 1. 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Authoritative white papers and e-books that establish you as an industry leader. SEO-optimised articles and blog posts that educate your audience and drive organic traffic. 2. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗹𝗮𝗻 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴 Comprehensive business plans covering executive summaries, market analysis, operational strategy, and risk assessment. Dynamic 5-year financial projections (P&L, Balance Sheet, Cash Flow) built for clarity and investor scrutiny. Startup growth strategy translating your vision into a professional roadmap. 3. 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 & 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 Full-scope investor pitch deck creation from narrative to design. Financial storytelling that weaves your data into a credible and ambitious growth story. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 & 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: 𝗖𝗼𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Business Planning, Financial Modelling (3-Statement, DCF, LBO), Startup Strategy, Investor Pitch Decks, Company Valuations 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: FinTech, SaaS, Banking, Professional Services, Real Estate Finance, Startups, ESG & Sustainability 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗧𝘆𝗽𝗲𝘀: Business Plans, Financial Models, Pitch Decks, White Papers, Research Reports, Technical Guides 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀: English (native-level), German (native) If you're looking for an experienced professional to build the strategic foundation for your business, please contact me for a tailored quote. Thanks, Gus

SurferSEO Certified HubSpot Inbound Marketing Certified HubSpot Content Marketing Certified **I do NOT use AI and provide proof of Copyleaks AI Checks only. Additional AI checkers or different AI checkers will incur an additional charge due to the extra time required. Keep in mind that Grammarly may also trigger AI checks.** About Me: With a remarkable 20-year journey as a professional content writer, I have crafted blogs, eBooks, articles, SEO-driven content, press releases, and an array of other content types. My extensive experience spans diverse industries and subjects, consistently delivering top-tier content. Accumulating over $4 million in earnings throughout my career on platforms like Elance and UpWork, I have garnered an impressive track record of more than 11,000 positive feedbacks. My decade-long tenure speaks volumes about my expertise and commitment. I offer highly competitive rates, ensuring exceptional value for your investment. Portfolio and Contact: For a comprehensive view of my work, please request a link to my full portfolio or reach out to me for specific inquiries. Recognizing that crafting quality content demands time and meticulous research, I dedicate myself to providing content that exceeds expectations. Every piece I create is guaranteed to pass Copyscape scrutiny and is meticulously tailored to your specifications. I specialize in managing substantial projects and offer progressive discounts based on the scale of the order. Online Excellence: My business is conducted entirely online, enabling me to deliver unparalleled service to my clients. This approach ensures a seamless focus on quality and adherence to deadlines. To maintain clarity and reference, I prefer project-related communication to be documented on the message board. Additionally, I extend the option of paid consultations, which can be conveniently scheduled through my profile. Your satisfaction is my priority, and I am committed to achieving it through exceptional content and impeccable service.

When current efforts (or AI) isn't good enough to solve your content quality or business wording issues, despite your best efforts, that's when you should call me. At the above indicated consulting rate*, I am available for: Project consulting | Board advisory | Startup advisory | Coaching | Training | Workshops *For projects exceeding 40 hours of billable time, I can offer you a better hourly "work" rate. Main product offerings: (1) I can help you craft and home the first *official* 100 or 1000 words of your business or product, so your AI and/or teams can reliably produce your next 1+ million words. Content which is always on-brand, and expertly designed to help you get the investments and sales you deserve. (2) If you have a critical product renewal or transformation project in need of better content QA, such as a new website or killer app, I can help you build and enforce proper wording QA systems + manage and/or train the delivery team as needed. (3) If you are a board member, hands-on investor, or ambitious startup co-founder seeking expert advice on any public-facing or customer-critical content; I offer you vast international marketing and product development experience to help you unlock more value or convey it better. - Interested? Let's talk! I'm always happy to learn something new, cool, or interesting. You'll get a top 1% expert-vetted Upwork consultant, a PMP certified project manager, with over 150+ successful projects here on this platform alone (check out my history). Whether you need better B2B wording, product messaging, product positioning, website content, GTM strategy (or just better writing in general) my goal for you is the same: making your product easier to understand, care about, and most importantly, buy. Need proof? Check out my Upwork portfolio. You can also follow me on LinkedIn for more expert insights into B2B wordcrafting, B2B marketing, B2B product marketing, B2B website content, B2B content strategy, B2B copy & copywriting, B2B product positioning, B2B product messaging, and more. Testimonials from my projects here on Upwork: ❤️ "It's always exceptional working with Jack, thanks again!" ❤️ “Working with Jack was a very successful experience. He has deeply immersed himself into the project. Way more than I had expected upfront.” ❤️ “So blessed and fortunate to have found and hired Jack for our project. He took a very difficult project and exceeded our expectations at every level.” ❤️ "Jack did a great job, and was able to really understand our complex technology while making it more marketable. We look forward to working with him more in the future." ❤️ "Jack is a one-man-army for business communication tasks. His professional and proactive approach makes working with him a real pleasure. I will definitely work Jack again as he brought a lot of value to our business."

Even the best brand can be overlooked if people can’t quickly understand what you do, why it matters, and why they should care. I help brands, founders, agencies, and entrepreneurs turn messy positioning into clear messaging, sharper brand strategy, and words people actually care about. With roots from Hollywood to the White House and expertise across advertising, comedy, and media, I bring 15+ years of senior-level strategy and writing experience to the moments when a brand needs to explain itself better, launch something new, reposition, rename, or finally say what makes it different (without generic buzzwords) Top Rated. 100% Job Success. 100+ Upwork jobs completed. 125+ brands shaped and counting. Featured in: NYT, WSJ, Adweek, Funny or Die, Morning Brew, USA Today, Forbes, ESPN, and The Washington Post What I help with: * Brand positioning and messaging frameworks * Naming, taglines, and brand narrative * Voice and tone systems * Website and campaign copy * Go-to-market messaging & strategy * Strategic audits and advisory support Recent wins: * Rebranded a major FinTech platform now scaling across four continents * Helped an enterprise SaaS client 2x conversions through refreshed website messaging * Concepted and launched a record-breaking tourism campaign driving millions of impressions * Built a successful GTM plan for a CPG food brand now in stores nationwide * Crafted a bold brand identity for an All-Star NBA player * Developed a comedy-driven identity for a well-known N/A beer brand Let’s build something worth paying attention to

With three years of copywriting experience across multiple sectors and companies, I have successfully helped many clients by delivering consistent, high-quality content within competitive time frames. I am quick to adapt and can change my style of writing to suit any project or topic. Though I am young and still developing my skills, I have a wide range of experience under my belt. During the summer of 2023 I interned at one of the UK's top marketing agencies Milestone Creative, and quickly began writing a range of copy for many of their industry-leading clients. During my time on Upwork, I have written blog content, UX content, sales articles, website copy, technical content, in-depth interviews, and much more. Along with my writing experience, I have also developed skills in Social Media Marketing, sales, market research, and customer relations.

Need copy that converts and email campaigns that land in the inbox? I help SaaS startups, agencies, and small businesses turn browsers into buyers, generating $10M+ in client sales to date. With 15+ years in marketing and copywriting, I specialize in direct-response copy, funnels, and email programs that scale revenue and reduce acquisition costs. My edge? I blend persuasive messaging with hands-on technical expertise (HubSpot, Apollo, Instantly, Warmy, Ontraport, Keap, Constant Contact). What I Do • Sales pages and funnels that consistently beat conversion benchmarks • Cold email programs (strategy + deliverability management for large-scale sends) • Nurture and promo sequences that turn lists into revenue streams • Enterprise email management for multi-million subscriber lists • Messaging for regulated industries (finance, healthcare, 2A) Proven Results • Launched a sales page that boosted course sales by 260% → broke 7-figure goals • Wrote web + email copy that tripled a client’s revenue • Grew a client’s list from 0 → 3,000 in 30 days • Led a team of 15+ cold outreach specialists, managing domain/IP reputation and inbox placement • Created cold outreach sequences for a SaaS client that doubled reply rates within 30 days. Clients Say: “Brea has a brilliant way of scoping out what your ideal client REALLY wants and tailoring that message to your dream audience. She is the woman to skyrocket your profits.” – Client Attraction Specialist “She lives inside my head and turns the jumbled mess of thoughts into immaculate copy that speaks directly to my ideal client with urgency and authenticity.” – Business Coach Specialties Marketing Strategy · Email Marketing · Content Writing · Marketing Copywriting · Landing Pages · Direct Response Copywriting · Funnel Development · SaaS Marketing · Deliverability & Compliance Let’s talk if you’re ready for copy and campaigns that sell.

Paul is a seasoned business content producer. He worked for ComputerWorld, Network World, and Internet Week. He is a leading voice in the IT community and expert in important technologies, such as marketing systems, application development, cloud, security, the Internet of Things, and mobile solutions. During his career, he published more than 1 million words and 10,000 articles. His work appeared in leading publications, like Fortune, Forbes, and Entrepreneur. He has also published numerous thought leadership pieces, white papers, and Web content for vendors, like Google, Cisco Systems, Inc., IBM, Oracle Corp., and Red Hat. His prose helped these firms hone key marketing messages, increase customer engagement, drive sales leads, and carve out top market positions. He also has a high profile social media presence. For instance, working with International Data Group, Paul manages an online community, with more than 11,000 IT decision makers, for Dell.

I'm an award-winning copywriter and creative strategist who helps companies improve their messaging, develop compelling offers, and produce high-performing content across every stage of the funnel. I've also ghostwritten a handful of nonfiction books and long-form reports. Past clients: Function Health, Harvard Business School, and more than 100 others. Industries: Advertising, technology, finance, healthcare, ecommerce, sports, legal, real estate, and professional services. Reputation: I'm currently ranked in the top 1% of copywriters and creative strategists on Upwork globally. About: When I'm not working, I'm usually reading, playing padel, watching movies, or hanging out with friends. Contact: If you're interested in working together, I’d love to hear from you. Feel free to shoot me a message or invite me to your project.

💥💥💥Let me help you captivate your audience and increase your readership by writing powerful blogs and articles that follow Google's 2026 E-A-T standards (Expertise, Authoritativeness, and Trustworthiness).💥💥💥 Content isn’t just king, it’s the whole kingdom. Whether you’re a global brand or a small business launching its first product, the right words decide whether people stay, trust, and buy. But good content isn’t about filling space. It has to do three things: 👉 Show off your brand’s personality. 👉 Position you as a leader in your industry. 👉 Deliver real value to your readers. That’s where I come in. I’m a classically trained journalist, a HubSpot-certified content marketer, and a conversion copywriter with over a decade of experience. In the last two years alone, I’ve completed more than 2,000 projects for SaaS companies, startups, tech brands, and digital marketing agencies, consistently delivering work that engages, ranks, and converts. I can bring my wealth of experience, expertise, storytelling strength, and eye for detail to curate a masterpiece that engages, delights, and converts readers. =====================| I CAN HELP YOU WITH THESE |===================== • Article & Blog Writing • Blogs & Articles • News Article •Technical Writing • Web copy • Article Rewriting • Landing pages • Press releases • Article writing • Proposals • Technical documentation • Case studies • Whitepapers • EBooks • Academic & Research Writing • Research reports • User guides • SaaS Ebook • Pitch Deck • Knowledge base articles • Instruction manuals • Configuration guides • Network diagrams • Operational manuals • Standard operating procedures • Statements of work • Book Writing • Emails • APIs • AWS documentation • Regulatory applications Using the inbound marketing technique, I'll help your prospects trust your brand, choose you, and buy from you. I set myself apart by searching for unique angles in the story you are interested in telling, conducting in-depth research, and compelling interviews. I can ensure your blog posts are not only expertly crafted but also enjoyable and inspiring. To get started, I need a few things from you: 1. What is the title of the piece? 2. What is the desired word count? 3. What is your timeline? 4. Where will the piece be published? I offer compelling, no-fluff copywriting that’s hard to ignore and even harder to resist. You’ll get copy that hits the ground running, driving action, not just sitting around on your website waiting for results. If you need any additional information before we begin, feel free to reach out. I’m excited to learn more about your project and get started! Best regards! Andrew Robert Shassetz (Master of Arts (MA), Journalism ###Article & Blog Writing###Article Writing ###Blog Content ###Blog Writing ###Ebook Writing ###Book Writing Academic & Research Writing Keywords B2B SaaS copywriter SaaS landing page copywriter website copywriter for SaaS conversion copywriter SaaS product messaging & positioning value proposition copy sales page copywriter demo booking landing page onboarding email copy SaaS cold email sequence SaaS SaaS SEO content SaaS content writer B2B SaaS content writer SEO content writer SaaS content strategist SaaS topic clusters / content planning technical blog writer (SaaS/DevOps/IT) software review writer Product and UX writing (in-app copy) UX writer UX copywriter microcopy in-app messaging (tooltips, error messages, prompts) brand voice guidelines Docs and help content (support deflection) technical writer SaaS user manual writer help center / knowledge base writer API documentation product documentation release notes / changelog writing (often bundled with docs) Proof assets (late funnel) case study writer (SaaS) customer success story writer white paper writer