FRACTIONAL CHIEF STRATEGY OFFICER I help founders, hospitality brands, startups, and leadership teams clarify who they are, what they stand for, and how to communicate it in a way that creates emotional connection, differentiation, and growth. “Her insights were instrumental in shaping the future of Elizabeth Arden—and helping the company get acquired.” — Kara Langan, X-CMO, Elizabeth Arden Over the last 20+ years, I’ve led strategic branding, positioning, and communications initiatives across North America, Europe, the Middle East, and Asia for global brands including Google, Facebook, Microsoft, Intel, Nike, Levi’s, Elizabeth Arden, P&G, BMW, and Vitamin Water — as well as startups, boutique hospitality concepts, wellness ventures, and founder-led businesses. My work sits at the intersection of: - brand strategy - founder narrative - positioning - storytelling - cultural insight - creative direction - customer experience - growth vision Clients often bring me in when: - their brand feels unclear or fragmented - they need sharper positioning - they are launching or evolving a hospitality/wellness concept - they need help articulating a founder story or larger vision - they have “too many ideas” and need strategic clarity - they want a brand that feels emotionally resonant, not generic I’m known for combining strategic rigor with deep creative and emotional insight — helping brands uncover the deeper truth behind what they are building and translating it into clear messaging, positioning, and growth direction. Selected Experience Includes: - Global campaign and brand strategy work for Google, Facebook, P&G, Levi’s, Elizabeth Arden, and Microsoft - Hospitality and experience brand positioning - Founder-led brand storytelling and positioning - Strategic clarity intensives and workshops - Consumer insight research across multiple global markets - Creative direction and narrative development - Wellness, lifestyle, and community-driven brand concepts Current Areas of Focus: - Hospitality & boutique hotel brands - Wellness & longevity conc If your brand feels “almost right” but isn’t converting, attracting the right buyers, or commanding premium pricing — that’s a strategy problem, not a design one. I’m typically brought in when getting the brand wrong would be expensive — before a launch, a rename, a funding round, or a major growth push. I help founders and leadership teams clarify positioning, naming, and messaging before growth stalls, funding gets harder, or launches fall flat. I specialize in making complexity feel simple—turning stakeholder chaos, unclear value props, and market fog into brand clarity and momentum. My clients often tell me I “help them think aloud.” ----------------------------------------------------------------------------------------------------------------------- 💬 “Tanyia is more than a strategist—she’s a true brand visionary. Her ability to see the cultural zeitgeist and turn it into soul-filled strategy helped us define our category.” — CEO, CPG Launch (Upwork) 💬 “Still slightly in awe of her skills and deliverables. Brilliant, on-time, articulate, and actionable.” — CEO, Fedrok (Upwork) 💬 “I’ve worked with Tanyia for over a decade—from multi-million dollar initiatives at Levi Strauss to brand strategy for early-stage companies. She’s a MUST-have partner in your toolkit.” — Lesa Musatto, CMO & Board Member ------------------------------------------------------------------------------------------------------------------- • Industries: | Food & Beverage | Health & Wellness | Fashion | Consumer Goods | Finance | Lifestyle | Automotive | Non-Profit • Brands I've Worked With: Google, Facebook, Microsoft, Nike, BMW, Subaru, Levi’s, Elizabeth Arden, Taco Bell, P&G, SmartWater, Backroads, Almond Breeze ------------------------------------------------------------------------------------------------------------------- If you’re at a critical brand moment and need experienced, objective strategy — start with a focused consult or clarity sprint. I’ll tell you what matters, what doesn’t, and what to do next.

Your data, BI, and product teams work without clear ownership? I fix this. I audit your analytics, connect data to business goals, and build the BI system leadership actually uses. Recent results: - Reduced CAC 17% for B2B SaaS ($8M ARR) via multi-touch attribution - Replaced 30 manual Excel reports with automated Power BI dashboards - Consolidated 8 data sources into a single warehouse, saving 40h/week - Rebuilt GA4 tracking — eliminated 40% "not set" traffic One advantage over most consultants: I use AI throughout every engagement - audits, roadmaps, automated reporting. Work that used to take 6 weeks takes 2. You spend less time waiting, more time acting on insights. Stack: BigQuery, Looker Studio, Tableau, Power BI, dbt, Snowflake, Fivetran, GA4/GTM, Segment, ClickHouse, Python, SQL I work best with companies that have data but can't turn it into decisions. Typical engagement starts with an analytics audit or data strategy review. Want to discuss your project? Just DM me and we'll set up a call!

Co-Founder of Liminal Leaders and independent growth consultant with 15+ years scaling mission-led companies across tech, wellness, lifestyle, and services. I bring strategic firepower, calm execution, and frameworks that move your vision from friction to flow. I’m the partner founders call when it’s time to clean house, reconnect to purpose, and finally get systems, messaging, and growth working in sync. 🔮 Liminal Leaders — A boutique consultancy guiding founders through messy transitions and rapid scale with clarity, precision, and soul. Alongside Aileen (ex-AWS/GTM), we developed the Liminal Lens — a 2-week growth diagnostic that pinpoints bottlenecks and maps your next chapter. Why work with us: We’ve built $100M+ revenue engines inside Amazon, AWS, Salesforce. Scaled startups from chaos into category leaders. Launched Grammy-winning campaigns. Guided founders through pivots, identity shifts, and existential growth moments. Together, we bring 30+ years of GTM, marketing, RevOps, and exec-level leadership across Fortune 100s, startups, and soul-led businesses. We’ve lived the pressure, the burnout, the breakthroughs—and we don’t sell strategy we haven’t embodied. We don’t just grow companies. We grow the leaders who run them. This is growth with soul. Structure that serves. Strategy that sticks. Whether you need a fresh GTM plan, a HubSpot overhaul, or a trusted CMO partner—I’ve got you. 🔥 Common Engagements: • Fractional CMO / Growth Advisor – Campaigns, roadmaps, audits (all start with our Liminal Lens) • HubSpot Expert – Onboarding, workflows, dashboards, cleanup • GTM & Funnel Strategy – Messaging, sequencing, sales enablement • Brand Positioning & Copywriting – Web revamps, content strategy • Founder Mentorship – Team coaching, advisory, leadership development ✨ Best Fit Clients: • Visionary founders scaling from $3M–$300M • Teams navigating pivots, launches, or identity shifts • Ops-heavy companies craving simplicity, alignment, and results • Soulful brands that value clarity, data, and depth Let’s build your next chapter—with structure, soul, and strategy that scales. P.S. We love helping fresh startups go to market, reimagine direction, design magnetic customer journeys, and activate strategic partnerships + referral flywheels. Ask about our EOY 2025 specials—we’ve got limited slots for founder-led brands ready to move fast and scale smart.

I bring ideas to life - Entrepreneur | International Business Consultant | Business Developer "I bring ideas to life" has been my professional tagline for over 15 years - and I truly live by it in all areas of my life. Transforming exciting visions into reality is what lights me up and where I unlock my potential - I thrive at the edge. With 20+ years of international experience, I’ve worked across a wide spectrum of businesses: from global names like Procter & Gamble, to driving eCommerce expansion for a European investment group, to building my own ventures and consulting SMEs and startups across industries such as finance, wellness, hospitality, personal development, retail, and FMCG. As a Fractional Entrepreneur, I step in to help: - Vetting business ideas - Building MVPs - Getting startups and SMEs off the ground before they can afford a full C-suite - Launching businesses - laying core foundations, building and training teams, and driving marketing and sales to kick-start growth. I operate comfortably at both strategic and hands-on levels - from business strategy and planning, to sales & marketing, partnerships development, operational efficiency, and leadership support. What sets me apart is my passion for constant learning and my drive to find innovative and creative solutions rather than relying solely on traditional methods that may no longer fully serve today’s challenges. As technology and human awareness evolve, I help businesses to integrate this change for sustainable success.

Seasoned finance professional with 10+ years in transaction advisory, investment evaluation, and strategic financial modeling. Leveraging experience from Ernst & Young’s Transaction Advisory Services (TAS) and KfW DEG, I deliver actionable insights for M&A, investments, and business growth. My expertise includes buy/sell-side due diligence, financial model development, and investment viability assessment across sectors like retail, healthcare, energy, and manufacturing. I combine rigorous analysis with practical strategy—translating complex data into clear recommendations for investors, PE firms, and corporates. Whether building a pitch deck, evaluating a target, or stress-testing a model, I ensure your financial decisions are grounded in robust due diligence and market intelligence. Work Experience Financial Due Diligence, Modeling & Pitch Decks Consultant | Freelance (Current) -Provide transaction support for SMEs, startups, and investors, leading buy/sell-side due diligence, quality of earnings (QoE) reviews, and deal driver analysis. - Develop complex financial models (DCF, LBO, M&A) and investment memorandums for capital raising and strategic decisions. - Craft investor-ready pitch decks highlighting value propositions, market positioning, and growth trajectories. Manager – Transaction Advisory Services (TAS) | Ernst & Young - Led 50+ buy/sell-side due diligence engagements ($5M–$200M deal size) across retail, healthcare, energy, and manufacturing. - Analyzed operational performance, customer concentration, and growth outlook to identify deal risks/upside for PE and corporate clients. - Built integrated financial models to assess transaction synergies, financing structures, and ROI scenarios. Senior Manager, Investment | KfW DEG (Deutsche Investitions- und Entwicklungsgesellschaft) - Evaluated debt/equity investments in emerging markets, conducting financial due diligence and modeling for project viability. - Prepared investment recommendations balancing financial returns and developmental impact. - Pitched opportunities to investment committees and supported clients in strategic project assessment. Services I Offer ✅ Financial Due Diligence: Buy/sell-side reviews, QoE analysis, deal driver assessment, Working capital, Quality of assets analysis, Operational Improvement. ✅ Investment Evaluation: Deal structuring, ROI analysis, risk assessment, and benchmarking. ✅ Financial Modeling: DCF, LBO, M&A, 3-statement forecasts, scenario/sensitivity analysis. ✅ Pitch Decks & Investment Memos: Investor presentations, business cases, and strategic narratives. ✅ Transaction Support: Post-M&A integration, synergy tracking, and performance monitoring. Skills: Financial Due Diligence | Investment Analysis | Financial Modeling (Excel) | M&A | Pitch Decks | Quality of Earnings (QoE) | DCF/LBO Modeling | Deal Structuring | Risk Assessment | Transaction Advisory | Private Equity | Strategic Finance Why Clients Choose Me: - Dual-Sector Insight: Private equity rigor (EY) + developmental finance perspective (KfW DEG) for balanced, strategic analysis. - Industry Breadth: Experience across retail, healthcare, energy, manufacturing, and emerging markets. - Decision-Driven Outputs: Focus on actionable insights—not just data—to drive your investments or transactions. - End-to-End Support: From target screening and modeling to post-deal integration. Select Transaction Experience 🚚 Automotive Restructuring (Daimler): Led financial restructuring for Mitsubishi Fuso Truck & Bus (Indonesia), enabling a strategic carve-out of passenger/commercial vehicle divisions. Identified profit/cash flow optimization levers, directly supporting Daimler’s post-transaction value capture. ✈️ Travel Tech Investment (Expedia): Delivered buy-side due diligence for Expedia’s $350M investment in Traveloka (Indonesia). Unlocked new revenue opportunities and customer retention strategies, contributing to successful deal execution. 🏭 Private Equity Acquisition (CIMB PE): Evaluated 10% stake acquisition in PT Modern Putra Indonesia (consumer goods), assessing financial viability and growth risks for CIMB PE’s investment committee. 🥛 Dairy Manufacturing Transformation: Performed sell-side diligence for a leading Indonesian dairy manufacturer. Recommendations on business process improvements led to 2 follow-on engagements (audit + operational optimization). ⛏️ Energy Sector Engagements: Power Plants: Advised on multiple bids for Indonesian power assets in competitive auctions. 🌱 Renewable Energy Financing (KfW DEG): Financed SUN Energy ($21M) to expand Indonesia’s solar infrastructure, enabling 18+ MWp of new installations and positioning the firm for $31M+ in follow-on financing within 2 years

With over 20 years of executive-level experience in AML, financial crime prevention, and regulatory compliance, I help high-growth and high-risk businesses build regulator-ready compliance programs without the cost of a full-time hire. As the Founder /CEO of consulting firm, I deliver fractional Chief Compliance Officer (CCO), BSA Officer, CAMLO, and MLRO services to FinTechs, Crypto firms, MSBs, Payment Processors, Gaming platforms, and E-Commerce businesses across North America, Europe, and the Middle East. My clients — from pre-revenue startups to scaling enterprises — rely on me to reduce regulatory risk, secure banking relationships, onboard to payment gateways, and build compliance programs that satisfy regulators, auditors, and banking partners alike. What I Do for Clients - Fractional Compliance Leadership - Experienced CCO and BSA Officer support on a part-time or project basis - AML Program Design & Remediation - End-to-end development of AML, KYC, and Sanctions policies tailored to your specific business - Independent AML Audits & BSA/AML Risk Assessments. - MSB Registration & Money Transmitter Licensing (MTL) - High-Risk Merchant & Payment Processor Onboarding - Banking & BaaS Partner Access - Gaming & Sweepstakes Compliance Certification (Geo - Location) - KYC & Transaction Monitoring Vendor Selection - AML Training Programs - ACH Annual Audits Industries Served FinTech · Crypto & Digital Assets · Payments · Money Service Businesses (MSBs) · Gaming & Sweepstakes · E-Commerce · Investment Advisory · BNPL · Remittance Credentials ACAMS Certified (Certified Anti-Money Laundering Specialist) MBA — Accounting & Finance Professional Accountant 20+ years across U.S., Canadian, European, and Middle Eastern regulatory environments (FinCEN, FINTRAC, and more)

I build systems that let founders step away from the daily operations of their business. Most founders hire a team expecting things to get easier. Instead, they become the bottleneck. Every decision, every follow-up, every "where are we on this?" still runs through them. I fix that. I come in, understand how your business actually works, and build the operational infrastructure around it - custom dashboards, workflows, delivery tracking, SOPs, and automations designed for how your company runs. My process: define your deliverables → break them into workflows → map every task → assign ownership and timelines → systemize everything so work moves without you pushing it. Over the past 7+ years I've: 📌 Built delivery systems supporting $250K+/month in recurring revenue 📌 Cut project turnaround from 15 days to 3 by redesigning operations 📌 Turned teams that needed daily check-ins into ones that run full delivery cycles on their own 📌 Structured and managed remote teams of 10–30 people across 5+ time zones 📌 Took founders from 60-hour weeks buried in operations to fully stepping back within 30 days What I deliver: → Operations Audit - I map how your business actually runs, find the bottlenecks, and show you exactly what's broken and where to start → Custom Dashboards - Built around your business, not a template. Client tracking, task boards, pipeline visibility, finances, all in one place → Workflow Design - Every deliverable broken into clear steps, owners, and timelines → SOPs & Process Documentation - Everything your team needs to execute without asking you, written step by step → Automations - I eliminate the repetitive manual work so your team focuses on what matters → Project Management Systems - Structured the right way so your team actually uses it → Team Structure & Accountability - Clear roles, ownership, delivery cadences, and escalation paths so you're not the one following up → Reporting & KPI Tracking - Systems that show you what's happening without you having to ask → Onboarding Systems - For clients and team members, documented, repeatable, and fast → Fractional COO Support - Ongoing operational leadership so your business keeps running tight as you scale Clients say: ⭐ “Thiane is not only a pleasure to be around, she is a natural superstar. In my opinion, she is one of the most gifted and talented individuals I've seen in a long time, and we are fortunate to have met her and to work with her.” - Robert Nizielski, CEO at 2x2 Partners ⭐ "Thiane was a total game changer. I had a bunch of things scattered across docs, emails, and my brain, and within a few weeks she built a full Asana setup from scratch that actually made sense for how we work. Now everything is organized, automated, and moving without me needing to check in all the time." - Amy Lynn, CEO at Amy Lynn Interior Design ⭐ "Thiane came in and completely transformed how we work. She took our studio-based setup and turned it into fully digital operation. She built our entire system in Asana from scratch, trained the team, created SOPs, and got everyone aligned fast. One of the most reliable and sharp professionals I have worked with." - Daniel Probert, CEO at Wowmi I'm the right fit if you're a founder who: → Hired a team but still runs everything → Has no visibility into what's getting done → Spends more time managing than growing → Needs real systems, not another tool setup If things feel messy right now, send me a message and tell me what's going on. I'll tell you exactly where I'd start 😊 Expertise Operations Strategist, Custom Operations Systems, Business Operations, Workflow Design, Process Improvement, SOP Creation, Process Documentation, Remote Team Management, Project Management, Dashboard Design, Delivery Systems, Automation, Make, Zapier, GHL, GoHighLevel, Asana, ClickUp, Monday, Notion, Google Workspace, Slack, Fractional COO, Operations Audit, Team Accountability, Onboarding Systems, KPI Tracking, Agency Operations, SaaS Operations, Ecommerce Operations, Content Operations, Founder Support, Operational Infrastructure, Business Systemization, Scalable Systems

Your pipeline is unpredictable, your messaging is unclear, and marketing feels busy without compounding results. I align brand, buyer, and pipeline into one go-to-market system so you can drive revenue with clarity, speed, and consistency. If you need someone who can architect the plan and lead execution, that’s where I deliver. ✦ PROOF SNAPSHOT ✦ - Led GTM, demand gen, and growth strategy across 50+ SaaS, tech, and B2B engagements - Clients include Siemens, Loom, Zendesk, Autodesk, and scaling founder-led teams - Delivered results such as 3× deal size growth, 96% lift in SQLs, and 35% YoY revenue growth ✦ CORE SERVICES ✦ - Go-to-market strategy and sequencing - Buyer journey, ICP, and messaging systems - Demand generation and ABM play design - Revenue operations and marketing automation - KPI hierarchy, reporting, and performance analysis ✦ FAST-START OFFERS ✦ GTM GAP AUDIT 🠲 1 week 🠲 Prioritized roadmap + quick wins to close revenue gaps MESSAGING CLINIC 🠲 1 week 🠲 Value prop, ICP triggers, and talk tracks that convert ICP & POSITIONING BLUEPRINT 🠲 1 week 🠲 Clear ideal customer profile + market positioning map CUSTOMER JOURNEY & LIFECYCLE MAP 🠲 1–2 weeks 🠲 Buyer journey mapped to touchpoints, content, and ops CAMPAIGN ACTIVATION PLAN 🠲 1 week 🠲 Channels, offers, assets, and launch calendar DEMAND GEN LITE 🠲 1 week 🠲 Quick-start demand generation plan with measurable plays ABM LITE 🠲 1 week 🠲 Tiered account approach, engagement triggers, and outreach sequences FUNNEL LEAK AUDIT 🠲 1 week 🠲 Identify drop-off points + plug conversion gaps FUNNEL AUDIT & MARKETING OPS PLAN 🠲 2 weeks 🠲 Data flow + engagement audit, gap analysis, next-step plan

Hey there! I’m the person founders bring in and I step in as your right hand — bringing structure, visibility, and follow-through across your operations, marketing, and revenue workflows so you can stay focused on growth. I’ve spent 10+ years working across sales, marketing, and operations — and the throughline is this: most teams don’t need more ideas. They need someone who can actually make things run. I’ll help you streamline systems, manage projects, and keep things moving across departments (without you having to chase anything down). What I do: - Own day-to-day operations so nothing falls through the cracks - Clean up and manage CRM systems (HubSpot, Zoho, Salesforce) - Build and optimize sales pipelines + reporting - Oversee marketing ops (email, funnels, automation, content workflows) - Run project management across teams (Asana, Notion, monday, etc.) - Coordinate contractors, vendors, and internal teams - Create systems that reduce manual work (AI + automation) - Act as a second brain to the founder — tracking priorities, decisions, and execution Who I work best with: - Founders and small teams (startup → growth stage) - Indie brands (beauty, wellness, lifestyle) - Service-based businesses and agencies - Anyone tired of managing everything themselves How I work: I’m calm, direct, and very good at stepping into messy environments and making them make sense without overcomplicating things or slowing your team down. If you want someone to own the moving pieces and keep things running we should talk! Open to fractional roles, long-term support, or project-based work. Available across US- based time zones. Rate negotiable based on scope of project.

Featured in The Wall Street Journal, Entrepreneur and Nutrition Business Journal. CFA Charterholder. Worked with companies such as Jefferies, Bank of America, Saputo, Hormel, Humble Brands, TestingMom, Ancient Harvest-Pamela's, Aerflo, Uncaged, Mondra & Bute Island Foods. Have executed $300M+ in deal value and capital raises, reviewed 1,000+ pitch decks, and deployed ~$20M in invested capital. Are you raising capital? Thinking about funding your next round of growth? Need to communicate your value clearly to your board or investors? My goal is to help you close your round faster, at better terms, with materials that move investors from "interested" to "yes." My name is Bakley, and as a CFA Charterholder and fractional CFO I help founders and operators raise capital, forecast their financials, and run sharper investor relations — combining traditional capital markets expertise with AI-powered workflows that make the whole process faster, more thorough, and more responsive than working with a traditional advisor. Here are the areas I cover: ✔️ Fundraising strategy & guidance to maximize your raise ✔️ High-converting pitch decks that move you into the next phase of diligence — and ultimately get you the money ✔️ Targeted investor & backer databases for outreach ✔️ Financial models, forecasts, and KPI dashboards that drive investor interest ✔️ AI Automation for Finance & IR Workflows I can help you with your raise — from positioning and narrative through model build, investor outreach strategy, diligence support, and post-close investor reporting. Here are a few things I've done for past clients: 1) Raised over $300M in client capital 2) Awarded best-in-class for financial modeling 3) Drove 50% revenue growth and 1,000 bp margin improvement at a TestingMom 4) Automated 90% of recurring financial reporting and IR processes Technologies & Tools - Claude & Anthropic API (AI / natural language processing) - n8n (workflow automation) - Airtable (investor CRM & data ops) - Microsoft Power BI (dashboards & investor reporting) - Microsoft Excel & Google Sheets (financial modeling) - QuickBooks (accounting & reporting integration) - Microsoft PowerPoint & Google Slides (pitch decks & investor materials) Send me a message and let's talk about your raise.