The biggest tragedy in creative strategy is how random people believe it has to be. Do you know what most DTC brands optimize for when running ads? "ROAS!" Not quite. "Blended CPA!" Getting warmer. "Cost per click?" That's not even close. "Conversion rate?" Useful. But not the number that tells you if your cold traffic is actually making you money. And yet, those are the metrics most creative strategists report back to you every single week. I bet you've made creative decisions based on at least one of them. That's because none of them isolate what actually matters, how much it costs you to acquire a brand new customer from cold traffic. Not a returning buyer. Not someone from your email list. A net new customer who had never heard of you before they saw your ad. That number is your NC CPA. And it's the only metric that tells you whether your creatives are actually building your business, or just recycling the audience you already have. When I take over an Ad account, NC CPA is the first thing I look for. It tells me which avatar is worth building around, which format the algorithm keeps rewarding, and which direction to take the next batch of concepts. I've also invested in learning from people like: Matthew Volkwyn, current owner of Copywriting org, the man behind millions in ARR for Dan Martell's 9-figure funnel and Dan Lok's 4.5M YouTube empire. The community where people have worked with brands like Ryze, Acquisition com, VShred, IM8, Earth Breeze, Seranova, and Tony Robbins... As for my track record so far: - Took over a new supplement brand with zero creative history to pull from. Ran a controlled stack of statics across different avatars and hook structures to find which angle the market was actually responding to. Once the data pointed to a clear direction, I rebuilt the video creative strategy around it. Then the brand had a winning formula within 60 days. - Rebuilt an email strategy from zero for a healthcare brand sitting on 10k subscribers. Took them to $70k/month recurring with 40% open rates and between 3% and up to 8% CTR. - Launched a sequence for a SaaS product that generated $100k in sales. - Signing an average of one B2B partnership per week for a healthcare company through cold outreach. - Launched retention sequences for a DTC brand, squeezing consistent revenue from their existing customer base. And more... The copy that actually scales your business doesn't come from a one-off project. It comes from someone who's in the trenches with you, who understands your customer better than your competitors do, and who's obsessed with making your numbers go UP. If you want a growth system built around volume, diversity, and relevance, let's talk.

Creative Art Director and Graphic Designer with over 20 years of experience leading integrated marketing campaigns and producing standout design work across print, digital, fashion, and home decor. Known for delivering high-performing creative for leading brands including Shutterfly, Simply to Impress, Saks, Inc., and Love vs. Design. Expert in trend forecasting, visual storytelling, directing photoshoots, and developing cohesive campaigns that drive customer engagement and elevate brand presence. Proven success in producing best-selling designs and executing end-to-end creative across seasonal launches, product lines, and retail marketing initiatives. ••• Link to my full portfolio website is in the project description of the portfolio item below ••• KEYWORDS: Art Director • Graphic Designer • Campaign Creative Direction • Brand Designer • Visual Identity Designer • Print Design • Stationery Design • Card Design • Adobe Creative Suite • Photo Shoot Direction • Illustration • Typography & Color Theory • Branding & Identity • Surface Pattern Design • Product Design • Textile Design • Editorial Design • Retouching and Photography Editing • Trend Forecasting • Pre-Press & Print Production • Digital Asset Creation • Canva • Web & UX/UI Design • Graphic Apparel Design • POD Product Design • Exploration of AI Tools and AI-Enhanced Design • E-commerce Design • Packaging Design • Magazine Layout Design • Brand Guidelines • Social Media Graphics • Web Graphics • Pinterest Graphics • Home Decor Design • Wallpaper Patterns • Fashion Art Direction • Brand Refresh / Rebrand • Luxury Branding • Retail Marketing Design • Seasonal Collection Design

Hi there! I'm a Creative Director and Brand Strategist with a background in Luxury Brand Management from Istituto Marangoni, helping brands across fashion, beauty, wellness, lifestyle, and luxury create stories people remember and experiences they want to be part of. Over the past few years, I've worked with brands across the UK, US, Europe, Australia, and India, leading projects spanning: - Brand Strategy & Positioning - Creative Direction & Campaign Development - Social Media Strategy & Management - Content & Storytelling - Launch Campaigns & Product Marketing - Experiential & Event Concepts My approach blends strategy, culture, and creativity ensuring every campaign not only looks beautiful but also drives awareness, engagement, and business growth. Highlights: ✓ Grew a personal brand by 100K+ followers through organic marketing ✓ Led campaigns and launches for fashion, beauty, and luxury brands across global markets ✓ Developed brand, content, and creative strategies for startups, founders, and established brands alike If you're looking for someone who can think beyond content calendars and help build a brand people genuinely connect with, I'd love to chat.

With 22 years of experience in graphic design, creative direction, and leadership, I am a seasoned creative professional with a proven track record of delivering innovative and impactful creative solutions. I have worked with top-tier brands such as Google, Fortnite, T-Mobile, and UFC, and have led creative teams in the development of marketing campaigns across a variety of channels, including print, digital, video, social, web, and experiential. As a creative director, I have a strong bend toward ideation and deep design skills, which I utilize to develop creative concepts that help solve business challenges and strengthen brand visibility and perception. I have successfully managed large creative budgets and led teams of designers, writers, and producers to develop high-quality content that delivers compelling call-to-actions at all levels of the customer funnel. Throughout my career, I have received numerous accolades for my creative work, including an AdWeek Award and AAF Silver and Bronze Addy Awards. Projects I've worked on include: Product launch campaigns Experiential campaigns NFT campaigns Integrated marketing campaigns Social media campaigns Branding campaigns Video ads Web design Print design Digital design Video production Packaging design

I am a Creative Director & Brand Strategist specializing in building modern, minimal, and high-impact brands through clear strategy and refined design. My work spans brand identity, brand architecture, graphic design, and full digital and print marketing systems—ensuring every touchpoint feels intentional, aligned, and crafted for the right audience. With experience collaborating alongside top photographers, production teams, stylists, and creatives globally, I bring a sharp eye for detail and a deep understanding of visual storytelling. My approach blends strategic thinking with clean, elevated aesthetics to create brands that feel both timeless and distinctly current. I’ve worked across a wide range of industries—energy, fashion, gastronomy, healthcare, property, art, tech, and more—which allows me to adapt quickly and design solutions that feel uniquely tailored to each client. While I’ve partnered with large international brands, I’m equally passionate about guiding entrepreneurs, founders, and start-ups as they shape and scale their vision. I believe that clarity is the foundation of every project, and that strong communication, thoughtful strategy, and considered design are what transforms a brand from simply looking good to truly resonating. You’re invited to explore my recent work and creative process at bbdstudios.com. I look forward to connecting, Meg

I help e-commerce brands turn paid ads and social content into predictable revenue - 4.1X ROAS, $178K months, and 62% lower CPAs are results from this year alone. If I applied for your job, I'm online right now. Shoot me a message or we can hop on a call. Ready to go. Top 1% on Upwork | 6+ years of experience. I'm a Social Media Manager and strategist who turns paid ads and organic social media content into revenue for rapidly growing companies. ✔️ Why founders choose me: - 4.1X ROAS for a clean-beauty label (2.5× industry average) - $178K in 30 days for a luxury loungewear launch, 40% from Klaviyo email marketing flows we built - 62% lower CPA for a supplement brand after paid ads creative overhaul & CRO - Grew organic reach by 142% and tripled engagement through social media content strategy in 6 weeks 💡 What you get (under one retainer): Audit & roadmap → find the 20% of effort driving 80% of revenue Creative Engine → UGC, motion graphics & thumb-stopping social media content Channel Distribution → Meta Paid Ads, TikTok, Google, Klaviyo email marketing + Instagram & LinkedIn management 14-Day Growth Sprints → test fast, kill slow performers, scale the winners Whether it's content creation, scaling paid ads, building your Klaviyo email marketing engine, or driving consistent growth through social media management, you get a partner focused on real numbers. 💬 Client voices: ★★★★★ "I would like to express my sincere appreciation for Valentina, whose exceptional professionalism and dedication have made a remarkable impact on our marketing efforts. Working with her has been an absolute pleasure. She consistently demonstrates a deep understanding of marketing concepts, communicates with clarity and warmth, and manages every campaign with outstanding effort." — Sina. ➜ Click 'Invite to Job', and I'll reply right away.

After years of studying the psychology of what makes people buy, I've developed a proven system for creating high-performing marketing campaigns and copy that brings in real results. Whether you need scroll-stopping social ads, emails that actually get opened, or landing pages that convert cold traffic into customers - I got you covered. My superpower? Understanding what makes your audience tick... then using those insights to craft messages that stop the scroll, open the email, or hit the 'Buy Now' button. Whether you need: • Email sequences that keep your list engaged • Social media copy that sparks conversations • Landing pages that turn visitors into buyers • Ad copy that captures attention and clicks I bring a fresh perspective to every project, combining direct response principles with modern marketing psychology to create copy that connects AND converts. Fair warning: If you're looking for generic, AI-generated fluff... I'm not your guy. But if you want copy that cuts through the noise and actually moves your prospects to action... let's talk about your project.

Find me 🟦in: /mariefostercreative 🔄 Last updated 20th March 2025 👋 About me 👋 I am a freelance Creative Strategist and Marketeer with over 11 years of industry experience working on large and small brands from both in-house and ad agency set-ups. I am a marketing all-rounder with experience in both strategic and creative "big thinking", as well as hands-on experience in design, analytics, email marketing, and social media management (paid and organic). I love to work with start-ups on creating a well-rounded marketing strategy to achieve your goals, and also have a particular specialism with social media campaigns (paid and unpaid). I thrive with variety and am excited by big challenges. I believe that my varied skillset and passion for problem solving makes me an ideal fit for small charities or start-ups who need a determined all-rounder to make impactful KPI-driven campaigns. My relevant education and experience: • BA Honours Creative Advertising Degree (Lincoln University), Foundation Art & Design degree (Central St. Martins, London). • Freelance Art Director at various ad agencies: DLKW Lowe, Quiet Storm, Isobel, IRIS Worldwide, Blue Hive, GTB / Ogilvy. (2 years). Developing advertising campaigns across a range of channels. • Worked for 4.5 years as an Art Director and single creative working on social & campaigns for Ford Motor Company, South West Trains, Guide Dogs for the Blind, and Wrap-up London. Covering a range of TV, Radio, Print, PR, Social Media, digital marketing, online advertising, and non-traditional campaigns. • Launched and managed the organic social media channels (paid and organic) for several small brands as a freelance marketing and social media consultant (VA Institute Australia, Village Leathers London, Just Move in). Coming up with a new brand image for Village Leathers and JMI, creating design and copy guidelines to be used across all channels. • Employed for 3 years at CLUSE watches as a Senior Social Media Specialist and copywriter leading a team of 4 social media managers and designers. Coming up with the strategies and creative concepts for all social platforms and creating content for email marketing. • At Generation UK & Ireland (employed for 2 years) I led the creation and implementation of the organisations first marketing strategy and managed all executions across organic and paid social channels, eventually hiring a marketing team. This included creating the marketing strategy, creating content and posting to all social media channels, creating weekly, monthly, and quarterly progress reports and adapting the strategy based on learnings, creating an automated email marketing flow for our subscribers and writing all emails, creating a paid marketing strategy and executing it across social media and Google Ad Words. • Content creator for Howsy and Upad. Creating blog, website and email content for landlords. • Launching marketing strategy for Parcelist (USA Start -up). Here's some of my results: • Won a new client (South West Trains) for Ad Agency GTB with my pitch for the “Adless Ad Campaign”. I became the lead creative on this account for the following years the client remained with us. • Created the most engaged with Social Media post of all time for Ford Motor Company (Europe) with an astonishing 42% engagement rate. (Industry benchmark is 2%). • Won YCN award for best campaign and achieved several in-book D&AD awards as well as important contributions to Cannes Lions winning campaign entires. • Grew the organic social media following for Generation UK & Ireland by 500% in 6 months. • Several creative community competition wins with organisations such as She Says and One Minute Briefs. • Increased conversions from marketing by 40% in one year for Generation UK. • Created a 155% increase in transactions from organic social media for CLUSE watches and jewellery • Earned 7.7K in just 3 weeks with new social media assets for digital marketing (CLUSE Watches and Jewellery). • Increased comments by 74% and overall engagement by 34% (CLUSE watches and jewellery). • As lead creative on a charity campaign for wrap-up London with £0 budget, I created organic “buzz” through organic social media channels, influencer outreach, PR stunts, and using free ad space in Time Out and the Metro to reach 4.1M users organically and receive 23K coat donations within just one week. I am open to work and would love to chat to you about your brief - Come say hi! I am able to visit offices in the UK or the Netherlands, cadence to be negotiated per client.

I help brands go from content → growth → revenue. I build high-performing content systems across TikTok, Instagram, and YouTube that are designed to scale. I’m a creative strategist and content producer working at the intersection of: Short-form video (Reels, TikTok, YouTube Shorts) Long-form series (YouTube) Paid ads (Meta-focused creative strategy) Founder-led and expert-led brands I’ve worked with wellness, beauty, lifestyle, and tech brands, creating content that feels editorial, premium, and culturally relevant, while still driving measurable performance. What I Do 1. Short-Form Video That Performs Hooks, pacing, storytelling designed for retention and conversion Clean, fast editing (CapCut) UGC, face-to-camera, product, and narrative formats 2. Paid Ads Creative Strategy (Meta) Ad concepts designed for CPC, CTR, ROAS + conversion Structured testing (hooks, angles, formats) Iteration based on performance data (not guesswork) 3. Founder / Expert-Led Content Turning raw ideas into clear, engaging content Positioning founders as both authority + personality Building repeatable content series 4. Content Systems (Not Just One-Off Videos) Content calendars and series development Trend adaptation with brand alignment Scalable creative pipelines Why Clients Work With Me I understand what makes content convert I move fast and execute I bring a luxury + editorial eye, even in performance content I’ve built my own e-commerce brand, so I think in terms of ROI, not vanity metrics

"Spokane Hyperbaric Center has been associated with Jason Satterlund for many years. His work ethic, creativity, and attention to our business exceeded all expectations. I honestly believe that without his help, we would not be a viable entity at this time." Al - Spokane Hyperbaric I'm a creative director, video producer, screenwriter and video editor with twenty five years of experience in this amazing industry. I've worked with a wide variety of big brands such as Microsoft, Amazon and Colgate. I also have years of experience working with health care, tech clients and non-profits. These projects involve commercials, industrials, music videos, documentaries and even feature films. I love this job! If you are trying to figure out how to craft a video around your business, sell a product, or bring awareness to your cause, this is where I can really help you. Video production can be intimidating to those who don't know much about it, but I'm here to guide you through it. I use the power of story to bring my clients to the forefront of public awareness. I collaborate to understand their message and deliver it in a way that really packs a punch. I have a knack for coming up with creative ideas for potentially "stuffy" corporate videos. I also have a niche producing narrative films within the corporate space. “Jason’s work is unique, off-the-charts creative and so inspiring. He has unusual perspectives and twists on ordinary life, and watching his films is like seeing stories through a completely new lens.” Joyce Newmyer, Senior Health Care Executive Services Offered: Screenwriting/writing Storyboarding Video concepting Directing Cinematography Editing VFX Animation Sound design Color grading Marketing Social strategy I absolutely love crafting concepts that benefit my clients’ businesses and lives. I'm always up for a conversation about how I can help you tell your story. Simply send me a message and we can start your story. Jason Satterlund Creative Director