Project-minded coordinator with hands-on experience across event operations and content production. Over the past year, I have coordinated schedules, vendors, meetings, logistics, and on-site execution while also managing fast-moving content pipelines across Instagram, TikTok, and Rednote. I am strongest in stakeholder communication, documentation, and turning ideas into clear, actionable plans that teams can execute efficiently.

I specialize in service design with a focus on socio-territorial and cultural research, leveraging both qualitative and quantitative methodologies to derive insights from complex contexts. With six years of experience as a Business Analyst and Delivery Manager, I excel at translating research into actionable service strategies and digital platforms. I have managed multidisciplinary teams and facilitated collaboration among technical experts and decision-makers for large organizations. My professional interests include sociological urban analysis and the intersection of architecture and social behavior, ensuring that my designs not only meet emerging needs but also create significant social impact. If you're looking to develop sustainable services that resonate with users, I am ready to collaborate and bring your vision to life. Let's discuss how I can assist you in navigating the complexities of service design.

💡 Digital Transformation, Customer Experience (CX) & Service Design Expert I am a results-driven Service Design & Digital Transformation Leader with 18+ years of expertise in the Abu Dhabi public sector. As an end-to-end Product Owner, I have successfully managed the entire lifecycle of 42+ digital products on the unified TAMM platform, driving national-level initiatives like the Zero Government Bureaucracy programme. 🚀 Key Career Milestones & Impact: • Financial Savings: Delivered AED 176.8M in customer savings and eliminated 1.3M+ in-person visits through strategic digitization. • Process Re-engineering (BPR): Streamlined service delivery times by up to 70% (reducing complex 2-day journeys down to 6 minutes) and cut procedural steps by 30%. • Efficiency Wins: Saved over 123,000+ annual visitor hours and 26,500+ government working days. 🛠 Core Areas of Expertise: • Service Design & Customer Journey Mapping (CX) • Digital Product Management & Agile Delivery (BRD, Scrum, Sprint Planning) • Business Process Re-engineering (BPR) & User Acceptance Testing (UAT/FUT) • Data Governance, Data Dictionaries & System Integration • Quality & Compliance (ISO 9001:2015 frameworks) 🎓 Credentials & Tools: • Master's Degree in Project Management (HBMSU) • BBA in Management Information Systems (MIS) • Certified Professional Diploma in Customer Experience (CX) • Advanced Tech Stack: TAMM Platform, Dynatrace, Oracle E-Business Suite Whether you are a growing enterprise or a tech startup looking to design flawless customer journeys, optimize digital product lifecycles, or re-engineer complex business operations, I am here to help you achieve transformative results. 📩 Let’s connect to elevate your digital products and customer experience!

Passionnée par le digital et le commerce en ligne, je suis un professionnel expérimenté dans le domaine de l’e-commerce et du marketing numérique. Avec une solide maîtrise de plateformes telles que Shopify, Amazon, E-bay et des compétences avérées en gestion publicitaire sur Facebook Ads, Google Ads et TikTok Ads, je m'efforce d’optimiser les performances et d'accroître la visibilité des marques. En parallèle, je possède des compétences en design publicitaire et en montage vidéo, maîtrisant des outils comme Canva et Adobe Photoshop pour créer des visuels percutants et des campagnes créatives. Mon expérience en modération de chat et en démarche commerciale complète mon profil, me permettant d'interagir efficacement avec les clients tout en soutenant les objectifs de vente. Toujours à la recherche de nouveaux défis dans le secteur du e-commerce, je suis prête à apporter mon expertise pour contribuer à la croissance et à la réussite de projets ambitieux. Compétences en communication amicales et professionnelles Satisfaction garantie du client Cinq années d'expérience

A service and UX designer with 2+ years of experience, combining strategic thinking with user empathy. I use data-driven insights to build thoughtful, efficient product experiences that balance emotional value and business goals.

I’m a User Experience (UX) & Service Design Director with a strong track record of shaping strategies, designing, and optimising experiences across sectors including banking, transactional retail, travel, logistics, government, B2B, and complex SaaS, working with in-house teams, software companies, and agencies. I use data-driven insight and a customer-centred approach to design services that deliver measurable impact. Collaborating closely with senior stakeholders, I align product strategy with business goals to drive both customer value and organisational success.

I am a reputable digital creative, currently operating as a consultant. As an academically trained designer in the school of Bauhaus, I have 24 years of experience in leading and contributing to award winning projects of designing omni-channel experiences. My strength and core competence is to strategise and execute the path of a solid digital product/service; translate the brand into digital touchpoints, optimize the business/sales requirements into usable and desirable digital services and deliver it in a reusable and measurable ways. And while doing that, collaborate with the internal business and competence unit heads. I am told to be an inspiring leader for the teams I led - I prefer teaching by doing - and I work hard to be an influential partner for the internal business stakeholders or the organizations. Many brands and services I have designed have received remarkable interest, but more importantly, I earned many highly satisfied returning clients over the years, globally. If we apply the same rule to the people who has worked in my teams, I received high interest in joining my new projects or hoping to have worked together in the future. For the last 7 years, I have specialized in leading large organizations’ design teams and be the gatekeeper of design excellence. In that role, I operate at the center of brand, design and other BU heads (validation and testing, business, sales and marketing). In relevance to above, for 3,5 years I led the Design Language/Systems team of Nordea as an interim Creative Director. I also worked in a similar interim role in Ferratum collaborating with product development and brand/marketing, and Huawei (Cloud Design Systems) covering the global digital product development, therefore I am very familiar with the position in question and I am very confident delivering a world class leadership and leaving a mark.

Experienced Entrepreneur and C-level exec. I've managed teams as large as 400 employees for publicly traded companies and started ventures, achieved funding and taken companies to successful exits. I've worked in hardware, software products and mobile-based services.

I am a multidisciplinary design professional with 5 years of experience in service design, visual media, and market research. My strength lies in transforming user insights into innovative design solutions through thorough user research, rapid prototyping, and storytelling. I excel in leading collaborative projects and thrive in cross-functional environments, effectively blending strategic thinking with detailed execution across branding, content creation, and community initiatives. With a human-centered approach, I focus on exploring social contexts to deliver impactful user experiences. Whether you need a compelling design, engaging event planning, or strategic marketing insights, I am here to help elevate your projects and connect with your audience. Let’s discuss how I can bring your vision to fruition.

I specialize in user experience design, focusing on creating inclusive and engaging digital solutions. With five years of experience, I've developed expertise in UX strategy, information architecture, and prototyping for both B2B and B2C applications. My unique approach prioritizes a "more-than-human" perspective, drawing on lived experiences and storytelling to inform design processes. I thrive in Agile environments, ensuring attention to detail and quality while driving user-centric innovations. Whether it's enhancing usability or ensuring accessibility in complex technical settings, I deliver solutions that align with business goals and elevate user engagement. If you're seeking a skilled designer who can transform user needs into effective strategies, let's connect and explore how I can contribute to your project.