I work with all types of copy but my specialism is websites. My focus is less on pretty words for the sake of them and more on generating results, whether that's increasing traffic, sign-ups, revenue, or something else. I've worked as an in-house copywriter and marketing manager at unicorn startups like SellerX, as well as working agency-side alongside designers and strategists. I've written copy for brands like Ulta, Macy's, and Kohler, as well as exciting startups and local businesses. I am based in the UK but can write in any English dialect. Most of the copy I write is in US English. WORK OFFERED - start-up marketing strategy - brand strategy - tone of voice creation - website copy - landing page copy - about us page copy - UI copy - proofreading, copyediting and editing - social copy - creative advertising copy - brochure copy INDUSTRY EXPERIENCE - apps - SaaS & software - talent/recruitment - sports - education - travel - non-profit - start-ups - advertising - food - retail - fashion - crypto - AI - deep tech EXPERIENCE AND QUALIFICATIONS - BA English Literature First Class Honours at University of East Anglia - Winner of the Ellen Pifer Prize in the International Vladimir Nabokov Awards - 5 years digital marketing experience – in-house, at agencies, and freelance - 7 years professional copywriting experience – in-house, at agencies, and freelance [copywriter copywriting content writing editor proofreader writer writing]

Are you looking for engaging, SEO-optimised content that resonates with your audience and drives traffic to your website? With over five years of experience as an SEO copywriter, I specialise in crafting content that strikes the perfect balance between creativity and strategy. What I Offer SEO Writing: Blogs, landing pages, and product descriptions that rank high on search engines and convert readers into customers. Interviews & Profiles: Insightful, well-researched interviews and profiles of industry leaders. Why Choose Me? Music Expertise: I hold a BA in Music and have 10+ years of experience as a freelance musician, including teaching, performing, producing, and releasing music. Proven Results in SEO: I’ve written for major international brands such as Lynx, Comfort, Pot Noodle, and Persil, as well as music and travel blogs. Professionalism: I’ve conducted interviews with CEOs of African businesses for trade reports and worked with diverse clients worldwide. My Mission To help businesses in the music, lifestyle, and creative industries grow their online presence with content that truly speaks to their audience. Let’s create something incredible together. Message me to discuss your project today!

What does it mean to write with personality? It’s a question no writer can ignore. However, it holds special nuance for a freelance copywriter and content writer, like myself, who crafts sentences and paragraphs in accordance with the desired voice of the client. This voice will range from bubbly to serious, depending on the product or service being sold. It’s not what I consider to be the “personality.” To me, personality is the substance. It’s the foundation that any voice can be built upon. It’s the curiosity that clients are praising when they say my articles are “well-researched.” When they call my work are “fun to read,” it’s because I’ve made sure that the perceived author of the piece—which would be the client, not me—came across as someone you’d like to grab drinks with, even if they work in the driest industry imaginable. It’s the originality that I’ve developed upon reading too many blog posts that began with “In today’s evolving digital landscape…” and resolving never to start a blog post that way. It’s the consistent effort I’ve made to see through the eyes of the prospective customer, discerning the questions and concerns that cross their mind each day. So, if you, as the prospective client, are wondering where to find a copywriter who can infuse “personality” into your blog posts, your landing pages, and your marketing emails, no matter what industry you’re in … Well, I hope I’ve answered your question.

𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: 𝗡𝗼𝘁 𝘆𝗼𝘂𝗿 𝘁𝘆𝗽𝗶𝗰𝗮𝗹 “𝗵𝘆𝗽𝗲” 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿. 𝗜’𝗺 𝗻𝗼𝘁 𝗵𝗲𝗿𝗲 𝘁𝗼 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝗜’𝗹𝗹: 𝗠𝗮𝗸𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 “𝘁𝗵𝗿𝗼𝘄 𝘁𝗵𝗲𝗶𝗿 𝗰𝗿𝗲𝗱𝗶𝘁 𝗰𝗮𝗿𝗱𝘀” 𝗮𝘁 𝘆𝗼𝘂… 𝗚𝗲𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗼 𝗯𝗲𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿… 𝗢𝗿 𝗮𝘀𝗸 𝗰𝗵𝗲𝗲𝘀𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗹𝗶𝗸𝗲: “𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗹𝗶𝗴𝗵𝘁 𝗮 𝗳𝗶𝗿𝗲 𝘂𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲’𝘀 𝗳𝗲𝗲𝘁?” (𝘄𝗵𝗮𝘁𝗲𝘃𝗲𝗿 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀) That’s probably not why you’re here on Upwork. If you sell services or info products and just want clean, no-BS copy that helps you: 1. Get more leads 2. Turn those leads into paying customers 3. Pocket more profits than you currently are Then keep reading because you’re in the right place. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂: → Write landing pages that get 40–50%+ of visitors to opt in. → Write emails that convert at 2%+ per send. → Help your clients launch products, fill calendars, and sell their stuff without sounding like another used car salesman. 𝗕𝗿𝗮𝗻𝗱𝘀 𝗜’𝘃𝗲 𝗵𝗲𝗹𝗽𝗲𝗱: 1. Kevin Wagner — Mentor to 180+ copywriters & direct-response copywriter for 7, 8, and 9-figure brands including Tai Lopez. → Helped him launch & scale 6 mentorship offers in 2024. → Wrote landing pages, sales pages, and weekly email campaigns for his own brand and his client offers. 2. Marcio Vasconcelos — Head of The Home Shift Team (Real Estate) → Wrote his book, eBook, ad scripts, and direct mailers (postcards). → Helped expand his reach and bring in new real estate clients. 3. Spectra Acquisition — Cold Email Lead Gen Agency → Wrote cold emails that booked sales calls for them and for their clients. → Helped them scale by booking up to 15 qualified leads per month for their clients. 𝗦𝗼 𝘄𝗵𝗮𝘁’𝘀 𝗶𝘁 𝗹𝗶𝗸𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗲? Simple. → You get on-brand copy that’s easy to read and understand for any customer. → Copy that reads like a human wrote it and not AI. → Copy that sells your stuff to more people. And to keep it interesting... 𝗛𝗲𝗿𝗲’𝘀 𝗺𝘆 𝗼𝗳𝗳𝗲𝗿 𝘁𝗼 𝘆𝗼𝘂: If my copy doesn’t outperform your current copy when we look at the numbers… I’ll give you a 99% refund. (Ask me about the other 1% on a call.) Sound fair? Shoot me a message and let’s work on adding some zeros to your bottom line.

"We hired Victor to write the sales page for our personal branding cohort and sold $74,000 in four days" - Marcus Williams, Bits and Great Founder "I asked Victor to help me relaunch my AI course. We did $40, 800 in 4 days and I still can't believe it. What are you waiting for, just hire him!" - Bianca O, The Rebelpreneur Your content deserves to rank, convert, and command attention and yes, you can absolutely have all three at once. While every brand is fighting for the first page of Google... The smartest ones are already winning in ChatGPT, Perplexity, and Google AI Overviews. And the copy getting them there? It doesn't sound like a copy at all. It reads like the only answer worth trusting. That's what I write. Very few publish content that Google rewards, readers love, and customers act on. 𝗪𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗵𝗶𝗿𝗲 𝗺𝗲? 🚫 Clients who think marketing is an expense instead of an INVESTMENT 🚫 Clients who don't want to pay big tax bills (from making so much money) When you work with me, you get a battle-tested copywriter & marketing strategist. Not just a writer. Expect clear communication, proven processes, and a focus on copy that delivers massive ROI. Want to work with me? 𝗛𝗲𝗿𝗲'𝘀 𝗺𝘆 𝗼𝗳𝗳𝗲𝗿: 1. Send me a link to your sales page, email sequence, or funnel. 2. I'll record a 5-minute Loom video and show you three 3. You can take my recommendations and implement them yourself, or hire me. Up to you. Either way you win. That’s where I come in. I’m an SEO Copywriter, Direct Response Strategist, and Social Media Content Writer who creates content that doesn’t just sit pretty it performs. I turn search traffic into sales, skeptics into superfans, and boring topics into binge-worthy reads. If your content needs more visibility, more clarity, and more conversion power I’ll make it happen. Many businesses struggle to communicate clearly and attract the right audience. I help you cut through the noise with strategic messaging that actually connects. The result? Content that resonates, builds trust, and turns visitors into paying customers. I don’t just write words I write from your customer’s perspective, so every piece of content feels relevant, engaging, and action-driven. What I Can Do for You ✔ High-converting website copy and landing pages ✔ SEO blog posts that rank and drive consistent traffic ✔ Brand voice development tone messaging and positioning ✔ Scripts for ads YouTube podcasts and explainers ✔ Email sequences newsletters and social media content ✔ Creative copy across industries including tech lifestyle real estate wellness and more Why Clients Love Working With Me ✔ I simplify complex ideas into clear compelling content ✔ I match your brand voice no robotic or generic writing ✔ I deliver fast without sacrificing quality ✔ I focus on real results not vanity metrics ✔ I communicate clearly and consistently Basically strategic thinker reliable communicator and yes powered by strong coffee My Content Superpowers SEO Content and Copywriting • Long form articles that build authority • Website copy that converts visitors into customers • Landing pages designed for action • Emails and social posts that drive engagement SEO Strategy and Optimization • Intent based keyword research • On page SEO including structure metadata and internal linking • AI ready content formatting • Content audits with actionable insights Tools I Use Ahrefs SEMrush SurferSEO Google Search Console Google Analytics RankMath Yoast Jasper ChatGPT Notion WordPress Shopify Canva Grammarly Premium And here’s where I’m different I don’t just write content I build assets that generate ROI. I back my work with a 300 percent ROI guarantee or I rebuild it at my own expense. No vague promises just real measurable results tied to your investment. Using direct response copywriting principles I create content and funnels where every word has one job generate revenue. Your business deserves copy that works as hard as you do • Copy that turns visitors into customers • Copy that moves readers to action • Copy where every sentence has purpose • Copy that builds momentum toward conversion #SEOContentWriter #SEOCopywriter #ContentWriter #WebsiteCopywriter #SEOExpert #ContentMarketing #Copywriting #DigitalMarketing #SEOArticles #BlogWriter #ContentStrategy #KeywordResearch #OnPageSEO #OrganicTraffic #ContentOptimization #DirectResponseCopywriting #SalesCopywriter #LandingPageCopywriter #EmailCopywriting #SocialMediaContent #ContentCreation #SEOStrategy #MarketingCopywriter #ConversionCopywriting #FreelanceWriter Ready to turn your Copys into a ranking converting attention grabbing machine? Your next high performing content is just one message away.

SaaS and Tech products take rigorous design, high-level coding and detailed planning. Customers need to know none of these complexities. They just need to know how your product will make their life better. I write content that simplifies the complicated and compels people to learn more. Your product and brand will be brought to life through carefully designed longform content. SEO best practices will ensure your website brings in a constant flow of new, interested customers. My Expertise: Degree in International Business Google Certified: Analytics, Ads, UX Design 10+ Years of Experience My Process: • Understanding client needs • In-depth research • Competitor analysis • Referencing reliable sources (long-form copy) I fall on both sides of the client/expert relationship so I know how frustrating projects can become sometimes which is why I prioritise clear communication from the start.

I think you've read plenty of autobiographies by now. You clicked on my profile to see what I can do as someone who'll be responsible for the business that's supporting your livelihood. You want to know if I'll be better than the hundreds of other freelancers who are all saying the same speech about how they are the perfect one for you. I DARE you to look up copywriter talents on Upwork, the first thing they'll all be talking about is "ME ME ME" "I know X ,Y, and Z" or "I'm THAT and I'm THIS" Pretty hard to pick a copywriter for your business when all they talk about is themselves, right? Good copy is never "nice looking" or "poetic" It's a precisely put-together mechanism that's designed to sell your services to the people who are most likely to buy them. And here's how I'll get that done for you: 1 - I'll utilize the "right" copywriting techniques, not necessarily the "superstar" ones because I understand what your business needs to shine is precise operation, not just me slapping a "super technique" on it and calling it a day. 2 - I'm the James Bond of copywriting, think of this super spy that'll infiltrate this secret base where all the people you want to sell to hide, he'll learn their secrets, find out what they hate about your competitors, and understand what they love about your product. Then come back and use all of this knowledge to create copy that they can't resist! My work will look at your competitors far and wide and figure out the gaps in their copy to make yours the sword that'll tear it apart. It'll seep into the emotions of every single person reading it and get them to act faster than a teenage boy getting told by his first girlfriend that she's home alone. Because that’s how you make money. And I don't mean the "I'm satisfied with this" kind of money. I mean the "How am I gonna explain this much of an increase to the IRS" kind of money. Along with great research techniques, writing expertise, and marketing comprehension. As well as the skill to get into the Top 10% of Upwork's 20 Million users in just 3.5 months... You can rely on me to be the real find in the jungle of Upwork freelancers who'll make sure to deliver on time with the best quality possible. So let’s hop on a call to chat copy.

🚀 Email campaigns and sales pages built on buyer psychology that turn ordinary words into sales machines. You have a valuable course, coaching program, ebook, or digital product. But if your sales page isn't converting enough visitors into buyers, or your email list isn't generating consistent sales, the problem often isn't your offer. It's the message. I'm Nhi, an Email & Sales Page Copywriter who helps coaches and digital product businesses turn more prospects into customers through strategic, research-driven copy. I take the swirl of ideas in your head and turn it into clear, compelling messaging that: ✅ Makes your offers make sense ✅ Builds trust before prospects start comparing prices ✅ Helps you stand out without sounding salesy ✅ Feels like you, but 10x sharper and more confident Because when your message becomes clear, persuasive, and customer-focused, every part of your marketing starts working together. When your message finally clicks, you'll start to notice the difference: 📈 Visitors stay on your sales page because they feel understood. 📣 Marketing feels less like shouting into the void 📧 Your emails become conversations your audience actually wants to read. 🚀 Launches become less stressful because your messaging already does the heavy lifting. Every project I take on follows my 3-Step Conversion Process: 1️⃣ First, I use the 3-Brain Psychology Framework to uncover how your audience thinks, feels, and makes buying decisions. 2️⃣ Next, I transform research into clear positioning, compelling offers, and persuasive messaging that speaks to both the emotional and logical sides of the buyer's brain. 3️⃣ Then, I craft sales pages and email campaigns designed to build trust, reduce resistance, and guide readers toward taking action. Here's what I can help you with: ✅ Sales pages & landing pages ✅ Email welcome sequences & product launch emails ✅ Evergreen email funnels ✅ Lead magnets Ready to go from "what do you do again?" to "where have you been all my life?!" Getting started is simple: 💬 Send me a message and tell me about your business, offers, and clients. I’ll follow up with a detailed proposal, timeline, and project cost.

"I would highly recommend working with Javeria. I enjoyed working with her very much and I would definitely hire her for more projects. She is easy to communicate with and very prompt with her deadlines and updates. Most importantly, she is diligent and willing to listen to feedback to improve her skills and output. I appreciate that she always goes the extra mile to make sure her work is done well. 5 stars, for sure!" ⭐ ⭐ ⭐ ⭐ ⭐ -------------------- "Working with Javeria was a good experience. She is very cooperative, talented, and available at mostly all reasonable times. She turned around the work close to timelines and the quality was definitely good. If we get a chance to work again I would definitely use her skills! Good luck!" ⭐ ⭐ ⭐ ⭐ ⭐ -------------------- "I would highly recommend Javeria’s work. The quality was excellent and it met the brief and timelines as requested. Highly professional." ⭐ ⭐ ⭐ ⭐ ⭐ -------------------- Hi, I'm Javeria. I am an introvert trying to do something worthwhile in the short span of time we call life. My passion is to write about anything that inspires me, sparks curiosity in me, helps me become a better person, both professionally and personally, and above all, the things I like to share with the world. My eagerness to learn and experience new things lead me to join Upwork in 2017. It was then that I dived into the world of freelancing and never looked back. As a business graduate, I understand how important it is to use the right words to create awareness of your business and target the right audience. Here's what I can do for you: • Articulate unique, insightful, engaging, and most importantly, grammatically accurate content on any topic through extensive research • Edit and rewrite articles according to the outline provided • Proofread articles to ensure clarity and elegance • Upload and schedule posts on WordPress CMS • Creatively incorporate relevant SEO keywords to ensure the content ranks high in search engines • Edit articles in Google Docs or Microsoft Office. I have experience writing articles about business, dropshipping, charities, camping, news, product reviews, listicles, technology, and even how-to guides. I look forward to hearing from you and hope to collaborate on an ongoing basis. Have a great day!

WordPress Developer, WordPress Designer, SEO/GEO Website Content Writer, Blog Content Writer, Landing Pages Content Writer, Copywriter, and Social Media Content Writer. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐯𝐢𝐞𝐰𝐬: "amazing at SEO and GEO blog writing including service pages. Very methodical . Would definitely use her help again." "Exceptional work, great communicator. Please to work with. Highly recommend for website development." "Clear, logical structure with good use of subheadings, bullet points, and practical advice. Overall, solid research, reliable delivery, and creative writing that educates while promoting the products subtly." I help businesses build, improve, and grow their online presence through WordPress website development, website design, SEO/GEO content writing, copywriting, blog content, technical content, and social media content. 𝐌𝐲 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞: I understand both sides of a successful online presence — the website structure and the content that brings visitors, builds trust, and converts them into customers. Whether you need a WordPress website built with Elementor, SEO-friendly website copy, blog articles, landing page copy, product descriptions, or social media content for your brand, I can help you create a polished and professional digital presence. ✅ 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 I can help with WordPress website setup, redesigns, landing pages, homepage design, service pages, contact pages, blog setup, speed-friendly layouts, mobile responsiveness, website fixes, plugin setup, content uploading, and basic website maintenance. ✅ 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐁𝐮𝐢𝐥𝐝𝐞𝐫𝐬 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 Elementor, Elementor Pro, Gutenberg, WordPress Block Editor, Divi, WPBakery, Beaver Builder, and other common WordPress page builders. ✅ 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐓𝐡𝐞𝐦𝐞𝐬 𝐈 𝐂𝐚𝐧 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 Astra, Divi, Avada, Kadence, OceanWP, GeneratePress, Hello Elementor, Flatsome, and other common WordPress themes. ✅ 𝐖𝐨𝐨𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 I can help with WooCommerce product pages, product uploads, product descriptions, ecommerce website content, category pages, store layout improvements, and basic WooCommerce updates. ✅ 𝐒𝐄𝐎 & 𝐆𝐄𝐎 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I write SEO and GEO-friendly content for websites, blogs, landing pages, service pages, product pages, and local business websites. My content is structured for search intent, readability, clarity, and conversion. ✅ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I can write homepage content, about page content, service page copy, landing page copy, FAQs, product descriptions, and complete website copy that sounds clear, professional, and aligned with your brand. ✅ 𝐁𝐥𝐨𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I write blog posts and articles that are well-structured, easy to read, keyword-focused, and useful for real readers. I can help with informational blogs, business blogs, technical blogs, and niche-specific articles. ✅ 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I can create technical content that explains complex topics in a simple and reader-friendly way, especially for websites, software, digital tools, SaaS, ecommerce, marketing, and online business topics. ✅ 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 & 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧-𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 As a Copywriter, I create copywriting for landing pages, service pages, ads, website sections, CTAs, product descriptions, and brand messaging that helps visitors understand your offer and take action. ✅ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 I can write captions, post content, short-form content, content calendars, promotional posts, brand awareness posts, and engagement-focused content for social media platforms. ✅ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐈 𝐂𝐚𝐧 𝐖𝐫𝐢𝐭𝐞 𝐅𝐨𝐫 Facebook, Instagram, LinkedIn, X/Twitter, Pinterest, TikTok, YouTube, and Google Business Profile posts. ✅ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐔𝐩𝐥𝐨𝐚𝐝𝐢𝐧𝐠 & 𝐅𝐨𝐫𝐦𝐚𝐭𝐭𝐢𝐧𝐠 Because I also work with WordPress, I can write your content and upload it directly to your website with proper headings, formatting, internal links, images, buttons, and page structure. Clients usually need both a professional website and strong content. Instead of hiring one person for WordPress and another for content, you can work with someone who understands how both connect.