Twenty years ago I started writing copy without knowing what copy actually was. Then it hit me...words convert into cash. Directly. Measurably. I was obsessed. I became a student of the game, studying the greats and OGs of direct response advertising until I understood not just how to write, but why it works. That obsession hasn't gone anywhere. ⭐⭐⭐⭐⭐ "Pete is a powerhouse. His strategic thinking and ability to see the endgame make him a secret weapon for leaders who want intense growth." Whitney, Global PR Executive ⭐⭐⭐⭐⭐ "Within the first month, Pete drastically changed my approach to sales and helped me increase revenue by 700%." Fraser, Leading Men's Coach In the last 6 months I helped generate over half a million pounds in new sales for one of the UK's leading agencies. Multiple 6- and 7-figure launches. Different industries, same result. What I write: Sales Pages & VSLs - long-form copy that builds belief, kills objections, and closes Email Sequences - nurture, launch, and post-purchase flows that actually get read and acted on Full Funnel Copy - every asset pulling in the same direction, toward one outcome Why I'm different: I give a damn. I obsess. I go deep. Before I write a single word I'm speaking with your customers and clients,,,finding out what actually moves them, what stops them, what they say when nobody's selling to them. That's where the real copy lives. Do I use AI? Sure. But my experience will out-pull it day in, day out. Twenty years of understanding buyers, markets, and human psychology doesn't live in a prompt. Who I do my best work with: You have an existing audience. A solid offer. A track record of getting real results for your clients. You have content, you have traffic - you just need the copy to do its job. A personal brand helps, but it's not a dealbreaker. What is a dealbreaker: if you're looking for cheap AI slop, or you don't have a real product behind the words - I'm not your guy. If you're still reading, you probably already know. Message me. Tell me your offer and where it's falling flat. I'll come back to you within 24 hours with an honest take on whether I can move the numbers - and how. Pete PS. Performance-based terms available on select projects.

As a top producer on Upwork for many years, I've worked with clients all over the world. I enjoy writing amazing ads that sell your products and services. I am also a published author and editor with over 20 years of experience. I've written everything from web content and newsletters to press releases and e-books. My life’s passion is writing, and my work is always creative, fresh, out-of-the-box, and error-free. I’ve written the content for hundreds of websites and have crafted thousands of interesting articles and press releases for clients all over the world. My work appears on dozens of popular websites and I am well-acquainted with SEO and Keyword density writing. I have excellent grammar, spelling, and English skills and am a fast, accurate typist. I am a well-organized person and give great attention to detail. You'll enjoy working with me and be pleased with the quality of my writing. One of the key aspects of my work is the diligence I put into every assignment. I do have a website but the Upwork site will not allow us to share the URL with potential clients. My Claims to Fame: President Barack Obama follows me on Twitter. I was a First Responder to the Katrina disaster.

If your email marketing isn’t generating at least 30% of your store’s revenue, your retention system is broken. I help eCommerce brands turn Klaviyo into a predictable, scalable revenue engine using advanced segmentation, lifecycle automation, and conversion-focused campaigns. This isn’t about sending newsletters. It’s about building retention infrastructure. What I have done: ___________________ • $15M+ in attributed email revenue generated • Worked with 210+ eCommerce brands • Conducted 50+ Klaviyo audits • Sent 5,000+ email campaigns • Built 700+ revenue-driving automated flows for clients • Published 200+ Klaviyo tutorials on YouTube (4,000+ subscribers) • Written 135+ in-depth retention marketing blogs (several ranked on Google) For the past 5+ years, I’ve worked exclusively with eCommerce brands across fashion, supplements, beauty, jewelry, sports, food, menswear, modest wear, and DTC lifestyle. What I can do for YOU: ________________________ I built complete retention ecosystems inside Klaviyo, including: ✔ Advanced behavioral & predictive segmentation ✔ High-converting pre-purchase & post-purchase flows ✔ Smart lifecycle automation (not basic templates) ✔ Deliverability optimization & list health management ✔ Dynamic personalization (real, data-driven personalization) ✔ Revenue-focused campaign planning ✔ SMS automation & cross-channel integration ✔ A/B testing frameworks that improve LTV & repeat purchase rate ✔ Detailed analytics & growth roadmap ✔ Zero-party data collection and interest-based personalization Everything is built around one goal: Increasing customer lifetime value and retention revenue. Why Clients Hire Me: ____________________ Most email marketers execute tasks. I design systems. Most brands focus on open rates. I focus on revenue contribution. Most campaigns are reactive. I build automated retention machines. You’re not hiring someone to “manage Klaviyo.” You’re hiring someone to turn retention into your highest ROI channel. I’m easy to communicate with and respond quickly. Some of my clients: _____________________ NY Spice SHOP | SUPERJELLY | AURI NUTRITION | WILD EARTH | Boutique Jacques | DEAU Skincare | OZ SMART and 200+ more Platforms & Integrations I Work With: ________________________ • Klaviyo • Omnisend • Attentive • SMSBump • Judge.me • Trustpilot • Smile • Facebook • Typeform • Google Forms Who This Is For: _____________________ This is for you if: • You’re doing at least six figures per month • You want email to contribute 30–40% of total revenue • You care about long-term retention, not quick hacks • You want strategy + execution If that sounds like your brand — send me a message. Let’s turn your Klaviyo into your most profitable asset. What My Clients Say: __________________ “Ali, no one can replace you.” ~ Faiz “Ali worked with us at Domin8 Digital as our Email Marketing Strategist and, throughout his tenure, provided excellent work and helped lift the quality of work produced for our clients. He is an exceptional talent and a true asset to any team he is a part of. Looking forward to collaborating with Ali on future projects!” ~ Ron “I had the pleasure of working with Ali Raza for over six months on our email marketing strategy and Klaviyo management, and I couldn't be happier with the results. From day one, he was reliable, proactive, and extremely detail-oriented.” ~ Areeba “Working with Ali has been an absolute game-changer for my email marketing efforts. His expertise in Klaviyo has helped me create a winning email marketing strategy that consistently drives results. The email designs are always eye-catching and perfectly aligned with my brand, and his attention to detail ensures nothing is overlooked. Communication with Ali is seamless — he's easy to work with, quick to respond, and always open to feedback. If you're looking for a professional who can elevate your email marketing, I highly recommend Ali!” ~ Nicholas What NEXT? ___________________ Send me a message and let's discuss this further : )

🚨 WARNING: My work causes severe symptoms of rapid growth. Side effects include: scaling businesses, exploding sales, and competitors scrambling to keep up. Are you looking for someone who can step in as a growth partner, not just write copy, but shape the creative strategy that drives revenue? That's what I do. I'm Harry. And whether it's building acquisition funnels, positioning your brand as the go-to solution, or creating assets that convert cold traffic into customers, I work with 6-8-figure e-commerce, coaching, consulting brands, and agencies to think strategically, write strategically, and scale profitably. I've helped clients generate multiple 6-figures by understanding one thing better than most: why people buy, and how to build systems around that. With the industry shifting, it’s become clear that brands don't just need copywriters anymore… They need growth partners who can blend creative strategy, full-stack copywriting, and data-driven thinking to scale faster and smarter. That's where I come in. I think about what should be written, why it should be written that way, and how it fits into the bigger picture. I generate briefs, ideate angles, map customer journeys, and write the copy that brings it all to life. Then I look at the data, see what's working, and iterate based on results. I work with 6-figure DTC brands who need someone who understands the business, not just the project. Whether it's paid ads, email funnels, or organic strategy, I help brands stay ahead of creative fatigue, convert across every touchpoint, and scale profitably. I've invested thousands this year alone learning from world-class copywriters and strategists trusted by big names like Tai Lopez and Dan Martell. I know how to craft words that stir emotion, shift beliefs, and paint an irresistible picture of life after your product shows up. How I Work A lot of people say they "scale 6-figure businesses." But when they write like a brochure, ignore the customer journey, or skip over what actually motivates buyers… they miss the mark completely. But when you understand the moment your customer decides to buy, make your message feel like it was written just for them, and structure copy to lead with emotion, follow with logic, and end with action, then you’re onto a winner. My approach blends strategic thinking with execution. I start by understanding your offer, audience, positioning, and goals. Then I analyse where the gaps are: what's working, what's not, and what needs to change. From there, I create the strategy, write the assets, and work with you to iterate based on data and results. I treat your business like it's my own. That means I'm not just delivering copy and disappearing, I'm thinking about growth (almost constantly). You're getting a partner who has a stake in the outcome, not just someone checking boxes on a project list But This Isn't Just About Delivering Great Work This is an opportunity to build a partnership. I'm here to bring your ideas to life, create content that not only makes an impact but also aligns perfectly with your goals, and help you scale profitably. That said, I don't work with just anyone. I only take on projects where you truly believe in your product or service, and you want strategy and copy that perform, not just something that looks pretty in a document. I'm working with private clients off Upwork too, so I only say yes to businesses I know I can help win. If that sounds like you, let's talk. Click the green "Invite to Job" button in the top right-hand corner, send me a message, and let's book a call. Best, Harry

Upwork consultant | Nearly $3M billed since 2021 | 100% Job Success I find the revenue already sitting inside your store. I spent 4+ years founding, scaling, and exiting my own ecommerce companies across supplements, subscription, manufacturing, and consumer products. I have lived the operator side of growth: cash flow, CAC pressure, conversion problems, failed launches, retention leaks, agency confusion, inventory risk, and the constant question every founder eventually has to answer: Where is the money leaking? That is the problem I help solve. Since my last exit, I’ve spent the last two years building RavenOS; my private AI-assisted growth analysis system. It helps me review Shopify, Klaviyo, GA4, Meta, and customer data faster and more thoroughly than a normal audit process. It looks for the things most teams miss: failed payments, weak lifecycle flows, cohort decay, discount stacking, checkout friction, poor offer sequencing, low repeat purchase, and revenue hiding inside the existing customer base. It is the tool I wish I had when I was running my own brands. Back then, I found leaks the hard way: by losing the money first. That is where 25 years of founder/operator pattern recognition comes in. I am not handing you generic AI output or a 40-page deck of best practices. I am looking at your business like someone who has sat in the founder seat with his own money on the line. What you get is a clear read on where revenue is being lost, what it is likely costing you, and what I would fix first. 🤓 A few background highlights: • Founded and scaled 6 companies across ecommerce, manufacturing, nutraceuticals, subscription, and consumer products • $587M+ in gross retail sales across founder-led DTC brands • Built subscribe-and-save programs with 250k+ monthly members, plus a 4,000-member monthly box • Exits include MySupplementStore, GeekBox, NRGX Labs, and KEEG Ocean Plastics, which was acquired by University of California, Irvine • Shopify Plus brands with sustained 4-6% conversion rates • Inc. 5000, #40 fastest-growing retail company in the U.S. • Inc. Magazine “30 Top CEOs Under 30” • Expert-Vetted Top 1% on Upwork • Nearly $3M billed since 2021 • 100% Job Success I find that most engagements fall into one of three categories: 👉 GROWTH BLUEPRINT My flagship engagement. I review your current growth stack with the help of my RavenOS AI-assisted analysis system; and deliver a complete operator-level blueprint: performance snapshot, ranked revenue-leak map, acquisition and lifecycle fixes, retention/subscription opportunities, CRO priorities, and a practical 90-day execution plan. This is best for brands that know there is more revenue in the business but need a sharper read on where it is sitting and what to fix first. 👉 CONVERSION & RETENTION SPRINT A focused engagement around one constraint: funnel efficiency, lifecycle revenue, repeat purchase, email/SMS performance, offer clarity, checkout friction, or revenue per visitor. This is best when the problem is already visible and you want a senior operator to help diagnose and prioritize the fix. 👉 FOUNDER GROWTH ADVISORY + MONITORING Ongoing advisory for founders who want a senior growth operator watching the business week over week. RavenOS surfaces anomalies, leaks, and opportunities. I review the findings and help turn them into practical decisions before they cost you a quarter. Most businesses do not need more complexity or another dashboard. They need an accurate read on where revenue is being lost, a short list of what to fix first, and someone who has actually done it before. That is where I come in.

If you are a business owner looking for a direct response copywriter who can make sales for you, I will deliver your dream results with an audience-driven sales copy! I know it seems like a bold claim. Give me a moment to justify it! My name is Ayesha Rubab. My words have been generating amazing sales for my clients (mostly outside Upwork). One secret behind my high-converting copy is deep research. As a direct-response copywriter, I conduct thorough research on audience, competitors, and market trends. In the role of direct-response copywriter, I generated incredible sales in a wide range of niches such as: E-commerce brands (supplements, skincare products, luxury goods), Coaching (Business coaches, fitness coaches, financial coaches, relationship coaches), SAAS products, travel/tourism, Spiritual health and inner well-being, Crypto-currency/crypto-trading, Credit repair service, and many others… Unlike other copywriters, who tend to make their copy impressive with fancy vocabulary… I grab and retain the interest of your audience with a clear and persuasive copy. Remember, you will beat the market competition if your sales copy have these four things:  1) Building a rapport by resonating with the deeper emotions of the audience.  2 ) Winning the trust of potential clients by addressing their concerns, either regarding the quality of product/service or price 3) Projecting authority of product/service to motivate them to make a purchase  4) Make the audience feel that their lives will be transformed after getting your product/service with a benefit-oriented copy structure. Amazing thing is…As a copywriter, I will empower you to achieve all the mentioned milestones. However, I don’t work with everyone. To qualify to work with me, you must: 1) Have a business that has some online presence such as ads, website content, landing page, sales emails, or product description 2) Have a genuine interest in making sales with a persuasive sales copy (copywriter can use her sales techniques) Before you hire me as your copywriter, I want you to do this 1 step: Leave a link to your website/landing page/ ads/emails so I can study the cause of your low sales. As a result, I will suggest a winning strategy for your business. Your next Copywriter, Ayesha Rubab

I turn email into a reliable revenue driver for eCommerce brands not just another marketing channel sitting in the background. Over the past few years, I've built and optimized email systems for DTC brands in beauty, wellness, and lifestyle. I don't just set up flows and disappear; I own the strategy, execution, and results. I am certified in Klaviyo, Mailchimp, OmniSend, ActiveCampaign, Drip, Infusionsoft, Sendgrid, Mailerlite, Hubspot, GoHighLevel and Shopify/WooCommerce/BigCommerce. What I've delivered for clients: • Rebuilt a skincare brand's email system and recovered $12K/month from abandoned carts while increasing CTR by 55% • Optimized cart recovery flows for an ecommerce brand, pushing conversion rate from 18% to 37% in 60 days • Managed full email strategy for a wellness brand and drove $47K in revenue over 4 months through flow optimization and campaign management • Fixed deliverability issues for multiple brands, achieving 78% inbox placement for clients with previous spam problems • Built 11+ complete Klaviyo setups from scratch (welcome sequences, cart flows, post-purchase nurture, win-back campaigns) What I can do for you: ✔️ Email Strategy & Flows: Welcome sequences, cart recovery, browse abandonment, post-purchase, win-back, replenishment - built from scratch or optimized for better performance ✔️ Campaign Management: Weekly/monthly campaigns that balance education, storytelling, and conversion without burning out your list ✔️ Deliverability & Technical Setup: SPF, DKIM, DMARC configuration, list hygiene, segmentation strategy, and inbox placement optimization ✔️ Design & Copy: Conversion-focused emails that match your brand voice, work on mobile, and actually get clicked ✔️ A/B Testing & Optimization: Continuous testing of subject lines, CTAs, timing, and messaging to improve performance month over month Who I work with: DTC brands doing $500K-$5M annually in beauty, wellness, fashion, and lifestyle. You know email should be driving 30-40% of your revenue but it's stuck at 15-20%. You need someone who can audit what's broken, fix it, and optimize continuously, not just check boxes. I work both hourly and project-based, whatever makes sense for your needs. Tools I use: Klaviyo (expert level), Shopify, Omnisend, Mailchimp, MailerLite, Canva, Figma What clients say: ⭐⭐⭐⭐⭐ "Great and responsive freelancer, recommended for email marketing." - Sam ⭐⭐⭐⭐⭐ "Delivered exactly what we needed. Professional and easy to work with." - Jenette If you want someone who: - Audits your setup and tells you exactly what's leaving money on the table - Builds flows and campaigns that actually convert - Owns results and reports clearly on what's working ...Send me a message, let's talk. #Klaviyo email marketing | #Email automation | Email list #segmentation | Email #list growth | Email marketing strategy | #Email #deliverability | Email marketing analysis | Email marketing consulting | Email marketing optimization | Email marketing automation tools | Email marketing software | Email marketing ROI | Email marketing metrics | Email marketing analytics | Email marketing copywriting | Email marketing design | Email marketing performance | Email marketing template creation | Email marketing A/B testing | Email marketing automation workflows | Email marketing integrations | Email marketing lead generation | Email marketing campaign management | Email marketing deliverability troubleshooting | Email marketing list management | Email marketing performance tracking | Email marketing strategy development | Email marketing targeting and segmentation | Email marketing testing and optimization | Email marketing training and consulting | BigCommerce | WooCommerce | Shopify | #Klaviyo | Email Marketing | Email Campaign Setup | Email #Copywriting | Email Design | eCommerce | Email Deliverability | Email & Newsletter | Email flow automation | Email Template | Email Migration from MailChimp to Klaviyo | #HubSpot | #Hubspot email marketing | #B2B lead generation | #Sales prospecting | #Outbound sales strategy | #Personalization at scale | #Subject line crafting | #Email sequence design | #Follow-up strategy | #A/B testing emails | #Value proposition messaging#Email deliverability | #Inbox placement | #Domain warming | #SPF/DKIM/DMARC | #Email authentication | #Sender reputation | #Inbox rotation Klaviyo specialist, Klaviyo Set Up, Email Campaign Setup, Email Marketing, Shopify, Marketing Strategy, Marketing Automation, Email Communication, Email & Newsletter, Email Campaign Setup, Fashion & Beauty, Campaign Monitor, Email Marketing Strategy, Email Copywriting, Email Automation, Klaviyo sms, Klaviyo email marketing specialists, Klaviyo Audit, Klaviyo api, Klaviyo flow, Klaviyo Certified, Klaviyo Campaign, Klaviyo developer, Klaviyo designer, Klaviyo email, Klaviyo email template, Klaviyo email flows, Klaviyo graphic design, Klaviyo graphic designer, Klaviyo integration

⭐ I keep a 100% Job Success Score for a reason. Because I only care about one thing: helping my clients maximize results. 𝐓𝐡𝐚𝐭 𝐦𝐞𝐚𝐧𝐬: ✔️ Projects delivered on time, every time ✔️ Open to feedback and quick revisions ✔️ Never needing to hold my hand ✔️ Advising you on what works and suggesting improvements ✔️ Clear and fast responses 𝐁𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞: 𝐦𝐲 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐝𝐞𝐩𝐞𝐧𝐝𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. That’s why I’ll never mislead you or fall short on a project. And if I don’t think I can help you, I won’t waste your time or money — I’ll point you toward someone who can. It’s nuts how many self-proclaimed “copywriting wizards” promise what they can’t deliver. 𝐌𝐲 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝: I’ve been trained by living legends — some of whom were personally taught from the likes of Joe Sugarman and Dan Kennedy. 𝐌𝐲 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: ➜ Product Descriptions ➜ Email Copywriting (sequences, newsletters, promotions) ➜ Landing Pages / Sales Pages / Video Sales Letters (VSLs) ➜ Direct Response Ads (Facebook, Google, TikTok) ➜ Website Copy (homepages, service pages, about pages) ➜ Video Scripts (VSLs, YouTube, ads) ➜ E-commerce Copy (product descriptions, abandoned cart flows) 𝐒𝐞𝐜𝐭𝐨𝐫𝐬 𝐈 𝐖𝐫𝐢𝐭𝐞 𝐅𝐨𝐫: 💪 Health & Wellness (fitness, supplements, nutrition, mental health) ☕ Food & Beverage (coffee, packaged food, restaurants, CPG brands) 👗 Fashion & Beauty (apparel, cosmetics, jewelry, skincare) 💻 Technology & SaaS (apps, software, IT, AI tools) 💰 Finance & Investing (fintech, personal finance, crypto, insurance) 🏡 Real Estate (agents, property managers, rental platforms) 📚 Education & eLearning (courses, coaching, edtech) ✈️ Travel & Hospitality (hotels, tourism, experiences) 🐾 Pets & Animals (pet food, pet products, training services) 🏠 Home & Lifestyle (decor, bedding, kitchen, gardening) 🤝 Nonprofits & Causes (fundraising, awareness campaigns) 𝐓𝐨𝐨𝐥𝐬 𝐈 𝐔𝐬𝐞: * Systeme * ConvertKit * Instantly * Smartlead * Skrapp * Apolo and more, probably… Want a seasoned copywriter that brands pay a premium for, at a fraction of the price? Send me a Direct Message and we’ll talk business.

𝐖𝐀𝐑𝐍𝐈𝐍𝐆: Working with me might produce side-effects. Picture this: The *ding ding* serenade of payment notifications on your phone... ... The "vsshh" of greenbacks harmonizing as you count those sweet, sweet Benjamins... ... And the "bip" of an ATM crying uncle as you max out your daily withdrawal limit – again: "Enough already! I'm out of gold!"... ... This perpetual soundtrack of prosperity might infiltrate your dreams and have you dancing the night away... Only the bravest souls can handle the non-stop rhythm of riches... Are you ready to boogie with success? ... ... ... "I'm all in! Let's do this!" you exclaim, feeling the adrenaline pumping through your veins... Oh, really? You think you've got what it takes? I like the spirit... Let's talk about your gig and what makes you the hero of your story... And see if you walk the walk.

I help DTC brands turn email into their #1 revenue channel. Over the past 5+ years, I’ve generated $5M+ in attributed email revenue and built more than 250 flows across Shopify brands in niches like food & beverage, pet care, apparel, beauty, and wellness. One client scaled from $22K/month to $97K/month via email alone, so quickly they had to pause campaigns to catch up with fulfillment. What I do: Lifecycle Flows: Welcome, Abandoned Cart/Checkout, Browse, Post-Purchase, Replenishment, VIP, Winback, Sunset. Campaign Strategy: Monthly calendars, launches, and seasonal promos that actually sell (without burning lists). Segmentation & Personalization: Zero-party data, dynamic blocks, behavior-based triggers. Optimization: Deliverability fixes, A/B testing, template QA. Tech: Shopify + Klaviyo setups, migrations, ESP clean-ups, attribution checks. SMS: Postscript flows/campaigns that complement email and boost conversions. Outcomes you can expect: ✔️ 30–40% of monthly revenue from email + SMS ✔️ Higher LTV with smarter post-purchase and replenishment flows ✔️ Consistent growth without relying only on ads ✔️ Healthier lists through segmentation, cleaning, and deliverability fixes ✔️ Better conversions with optimized subject lines, copy, and design ✔️ Lower churn and more repeat orders via targeted winback campaigns ✔️ Clear reporting and attribution, so you know exactly what email drives If you’re ready to scale retention and boost revenue predictably, let’s talk. Muhammad