So you're looking for a creative strategist for your brand? 🗣️ "Henry is an excellent freelancer. He went above and beyond to make sure we got the copy we wanted. He was willing to make as many adjustments and fixes as we needed. Great at communicating and finished the job early for us. Definitely will hire him again." – Collin White (tootles brand) 🗣️ "There are many copywriters on here, but very few have his attention to detail while meeting the tight deadlines I had set. If you're looking for a copywriter who will truly go the extra mile for you Henry is your guy and I say this with a decade of experience hiring on Upwork" – Trevor Sommerville (Youtuber) 🗣️ "Henry is a fantastic copywriter. He asks good questions, and then does it exactly how I will like it and more. Highly talented individual. Will definitely recommend" - Sharon ------------------------------------------------------------------------------------------------------------ Hiring Creative Strategists Shouldn’t Feel Like Playing The Lottery You know how it goes. You hire someone who seems decent... But then they take forever to deliver. And when they finally do? It’s stiff, generic, and completely useless. Now you’re stuck either: ❌ Begging for revisions ❌ Fixing it yourself ❌ Wondering why you even bothered in the first place Meanwhile, you expect results. And you don’t have time to babysit a writer who can’t keep up. Let’s not do that, yeah? And finally… you’ve landed here. Coincidence? Destiny? It doesn’t matter! Because I’m here to solve this for you… Hello, I'm Henry 👋 Creative Strategist & Direct Response Copywriter trusted by 6 & 7-figure DTC brands. ------------------------------------------------------------------------------------------------------------ Here's what I can help you with: - Ad Scripts & VSLs → Stop the scroll, hook the viewer, make the sale - Sales Pages, Landing Pages & PDPs → Turn traffic into customers at scale - Advertorials, Listicles & Quiz Funnels → Pre-sell prospects before they reach your offer ------------------------------------------------------------------------------------------------------------ So, what's the secret behind copy that converts? Before I write a single word, I conduct deep research to understand: ➡️ Where your prospects are in their buying journey ➡️ The specific struggles keeping them from their goals ➡️ What emotionally triggers them to purchase ➡️ Why existing solutions fail to deliver ➡️ The unique mechanism behind why your solution works when others don't From this research, I develop a creative strategy and messaging position that sets you apart from every competitor in your market. ------------------------------------------------------------------------------------------------------------ So if you're serious about your brand and want someone who treats your business like their own, someone who's invested thousands in world-class mentorship to scale your brand? Let's talk. Please include: 1️⃣ Your brand details and website 2️⃣ What type of copy you need 3️⃣ Your current biggest challenge with conversions

You should NOT hire me 🚨 Seriously. Alright... You look a bit confused so let me explain. There's only one reason why you're on my profile right now. You're looking for a copywriter for whatever project you're working on. You thought Upwork was the place to find one, so here you are. Except... You didn't realize it would be THIS hard. There's tens of thousands of so-called copywriters on this platform, all repeating the same thing: “I write words that sell.” “Helping businesses grow with compelling, engaging copy.” “Conversion-focused copy that connects with your audience.” But in the end, you've got no damn clue who to actually hire... who to trust with your business. So I'll be the first one to tell you very honestly that you should NOT hire me. Here's why: ❌ I don't work with everyone. If I don't believe in whatever you're selling, I won't work with you ❌ I'm absolutely NOT cheap. 9 out of 10 clients on Upwork cannot afford to hire me. This isn't some cool psychology trick either... I'm just being honest with you. I don't do $50 or $100 cutesy little projects. ❌ I only work with clients in the U.S., Canada, and a select few countries in Europe. If that’s not you, we’re not a fit. If any of the above 3 apply to you, please stop reading right here because I guarantee we're not a good fit. Go on... Still here? Cool... So Now the obvious question is, who exactly do I work with? At least one (but preferably two) of these should apply to you. The first one is a non-negotiable: ✅ You're NOT frugal, cheap, or petrified of spending good money on good talent. ✅ You sell a digital product, online course, or run a coaching business ✅ You’ve got an email list with at least few hundred subscribers and actually want to monetize it ✅ You want someone who understands copy, email marketing, AND how to sell At this point, you're probably thinking, "Who the **** does this self-aggrandizing pseudo Don Draper think he is?" Great question. My name is Joseph and I'm one of the top direct response copywriters in the world when it comes to the info-product and coaching niche. My clients include: 👉 Patrick Bet-David 👉 Brad Lea 👉 Andy Elliott 👉 Joi Marshall 👉 LightSpeed VT (world's #1 course creation platform) 👉 Course Incubator ...and a few others I can't legally name (thanks NDAs). Here's what I can do for you (If I decide we're a good fit for each other): 🔥 Landing Pages That Sell. No fluff. No “welcome to our website” garbage. Just clean, persuasive copy that moves visitors from curious to converted. Fast. 🔥 Ad Copy That Stops Scrolls on Facebook, Instagram, whatever. I’ll craft ad copy that hooks attention in the first line, builds intrigue, and drives the click. Plus, I’ll give you creative ideas that actually make sense for your offer. 🔥 Emails That Print Money. This is where I shine. Daily story-based sales emails, onboarding sequences, abandoned cart flows, launch emails, newsletters… With my emails, you'll live in your prospects' inbox. 🔥 List Monetization Strategies that made $10M for my clients. Got a dead email list? I’ll wake it up. Got no list? I’ll help you build one. I help you turn your email list into one of your most profitable assets. Look, I’m not just another 'writer' who strings together fancy words and hopes for the best. I write to make sales. I mean, isn't that what you want?! If you're sick and tired of 572,941 generic, boring, and terrifyingly repetitive copywriters you've come across... And if you have that tingling gut feeling after reading this... message me and I'll see if we can work together.

Looking to find more customers, grow your business and earn more? Well, you’ve come to the right place. You need a copywriter. There’s plenty of copywriters here on Upwork - But the thing is, you don’t want to work with around 90% of them… You see, a lot of them talk the talk, but don’t walk the walk. They say they write ‘copy that converts’… but then hand in a pile of AI-written slop… and that’s just the start of it. That’s why my rates are a little higher than other copywriters on Upwork - I actually have the skills, experience and results under my belt to write winning copy. For example, I’ve: - Written email sequences for multi-million subscriber YouTube course launches, leading Canadian e-commerce brands and small businesses alike. - Ghostwritten 250+ LinkedIn & X Posts for founders and businesses, building new audiences, closing new leads and saving them hours of headaches every week. - Acted as the Creative Strategist and Lead Copywriter for several businesses, planning, scripting and producing extremely profitable winning video ads. But that’s enough from me - here’s what some of my clients say: “Joey’s work is phenomenal. His ads beat our controls and he’s never missed a single deadline! That’s more than I can say for most copywriters.” - Mantas S. Founder at BHD. “Not many copywriters just ‘get it’ like Joey, and very few can do what he does.” - Kyle Stout, CEO at Elevate and Scale. “Joey's a super-talented, dedicated and professional copywriter. I can't wait to work with him again!” - Matt Ahlgren, Creator of Search Venture. Look - if you want to grow your business using copy, you need direct response writing (e.g. ads, emails, VSLS, sales pages, or content). But if you want that writing to ACTUALLY be good and make you money, you first need deep, intensive research. And that’s something I see 90% of copywriters on Upwork forget: They jump into projects and start writing immediately… And that’s where the problems begin. You’ll know what I mean if you’ve ever received a first draft of some copy and thought ‘what the hell is this?’… Again, this is where I’m a little different. When you work with me, I’ll use my 14-Point Research System to completely understand your offer, your audience and your competitors - which helps me knock that first draft out of the park. (Which saves you more money, too 😉) But, there’s a bit of a catch… I don’t work with every client - some just aren’t a good fit. So, I only work with businesses that: - Earn at least 5-figures a month. - Are willing to pay for quality services. - Grasp the basics of direct response copy. Even then, I’m often busy with projects both on and off of Upwork. But if you’re ready to commit to growing and earning more (and you fulfil those requirements!) feel free to reach out and we’ll see what we can do!

No badges or JSS, I know… A few years back I was Top Rated Plus with 100% JSS. Upwork removes those after a period of inactivity on the platform. ☑️My copy has generated revenue deep into the seven figures for multiple B2C brands. ☑️I wrote landing pages and advertorials who had 55%+ CTR and 30%+ purchase rate on lukewarm traffic. ☑️I've led marketing teams too, so you won't need to babysit me or explain what ownership means. I don't write a string of pretty words. I write copy that moves your ideal customer from skepticism to trust, so they understand why your product makes their life better. I’m not looking for awards. I’m looking to help you scale your brand. Here's how I do it: Going over internal data - I need to see what's converted and what's flopped, so we don't burn time on dead ends. Deep customer research and VOC mining - Reddit, Twitter, reviews, Facebook groups, Discord and the quieter corners where your buyers actually talk. Competitor awareness - what's working for them and why, then how we differentiate and take those customers instead. Writing - using all of it to craft copy that hits the bullseye with your target audience. Iterating - keeping what works, cutting what doesn't. Niches where I've driven results: DTC e-commerce Finance (crowdfunding, prop trading, real estate) Gaming Advertorials are my specialty. That's how I built my career and drove the most revenue. I also write: Landing pages Meta ad scripts Emails UGC scripts What clients have said: “Martin is a good copywriter who knows how to write content that converts.” "Martin is an excellent, skillful copywriter who delivers materials in a very timely manner. His communication skills are great, he is always proactive." “Martin is a future copywriting superstar.” It takes me 1 day of work to write 1,000 words of copy with AI-assistance, great if you’re prioritizing speed. 2 days if you’re looking for a good mix of speed and quality and 3 days if you’re looking for the highest quality. If you’re reading this, that means I’m available for work, but that I’m also on a lookout for gigs, so if you’re looking for copy that drives results - now’s the time to reach out. Best, Martin

I've spent over the last half decade working full-time writing and editing quality copy for many websites. One of my greatest strengths is the ability to work independently and provide excellent work with minimal oversight or direction. I pride myself on the ability to take complex ideas and break them down into succinct, easily digestible pieces. If you provide the topic and a basic structure of what you want, I can provide you with any type of article or copy you need. I'm very flexible when it comes to hours, pay, and project details, so feel free to reach out and see if we can work together!

✅ Top 1% leading product content marketing expert on Upwork. I strongly believe you've worked hard to promote your products or services, but even at that, you need a copywriter for increased visibility. With me in your corner, you can: - Explode your email sign ups - Turn cold traffic into hot leads and happy customers - Make paid traffic finally work for you and your clients - Lower your CPA and reinvest your money into more ads and other key growth areas - Get back to doing what you do best, knowing that your marketing is delivering serious ROI So you've done what all brilliant business owners do (if they want a life outside of their business) and you've turned to a pro copywriter to take the load off and help you convert more of your hard-earned traffic into leads and sales. Every week, I work with ambitious clients like you to create ridiculously good copy and content that turns you or your client's advertising and marketing campaigns into leads and sales. I could write all day about copy and content that gets your visitors excited and ready to take action, but sooner or later, it's better for us to talk directly and see if we're a good fit. Send me a message and tell me a little more about your business and what you're looking to achieve with my expertise and let's see if I can help. Oh, one more thing. If we end up working together, you'll also get a free site audit! Whenever I work with a new client I always offer a FREE SITE AUDIT as part of my services. This allows me to identify potential issues with your website's copy, layout or other content that could be costing you sales. This is a service valued at $250, yours free, exclusive to Upwork. I look forward to hearing from you, and getting you the leads and sales your website deserves.

Most brands don’t have a traffic problem—they have a messaging problem. I help fix that. I’m a Creative Director and Senior Copywriter with 10+ years working across premium DTC, B2B, wellness, and lifestyle brands. My focus is simple: make brand copy feel sharper, clearer, and more effective—without adding extra fluff and noise. What I do: – Landing pages and web pages that convert – Product + packaging copy that feels considered and clear – Email flows that drive revenue (welcome, cart, post-purchase) – Brand voice systems that scale and connect across channels Approach: Minimal. Intentional. No filler. Every word earns its place. Work fast. Have fun. I’m typically brought in when: – A brand looks good but isn’t converting and needs a boost – Messaging feels close, but not quite landing where it needs to be – Teams need senior-level thinking without a full-time hire Fast turnaround. Low friction. High standard. If that’s what you’re after, I’m happy to jump in.

I want to offer you value upfront. ZERO cost. No Strings. Share your underperforming landing page, advertorial or sales page. I’ll do a deep dive and share in-depth 𝐂𝐨𝐩𝐲 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 that explains where it lacks and how to improve conversions. 200+ 5-STAR REVIEWS – I help e-commerce DTC brands, coaches, and SAAS startups bring in new business with persuasive, conversion-focused direct response sales copywriting. Being a direct response copywriter, my ONLY goal is to 𝐃𝐑𝐈𝐕𝐄 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 for your business. I’ll help you a) build trust, b) generate leads, and c) turn cold traffic into paying customers. 8+ years of direct response copywriting experience. Here’s a recent review from an ecommerce brand I wrote an advertorial for: ⭐⭐⭐⭐⭐ “Amazing direct response copywriter and always provided work promptly, great communication, and really got the essence of what was required down. Highly recommend. I look forward to working with him in the near future.” 👉 Click the 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 𝐁𝐔𝐓𝐓𝐎𝐍 and drop me a DM for your 𝐅𝐑𝐄𝐄 𝐒𝐚𝐥𝐞𝐬 𝐂𝐨𝐩𝐲 𝐀𝐮𝐝𝐢𝐭. 𝐇𝐞𝐫𝐞'𝐬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮'𝐥𝐥 𝐆𝐞𝐭 𝐈𝐟 𝐖𝐞 𝐖𝐨𝐫𝐤 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫: ✅ 𝐎𝐧-𝐁𝐫𝐚𝐧𝐝 𝐒𝐚𝐥𝐞𝐬 𝐂𝐨𝐩𝐲 𝐖𝐢𝐭𝐡 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠: I’ll craft your sales copy in a way that speaks directly to your audience, addressing their unique needs, pain points, and deepest desires while positioning your product or service as the ideal solution. ✅ 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧-𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Written with a strategic flow, I’ll ensure your sales page copy naturally guides readers toward your call to action; blending value with persuasion and maximizing the odds of a sale. ✅ 𝐀 𝐖𝐢𝐫𝐞𝐟𝐫𝐚𝐦𝐞𝐝, "𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧-𝐑𝐞𝐚𝐝𝐲" 𝐃𝐫𝐚𝐟𝐭: For assets such as sales pages, landing pages, website copy and Ecommerce DTC advertorials, I’ll deliver the draft with the copy organized in a clear wireframe along with image recommendations for each section so your designer can easily follow how the sales copy is meant to flow. And if required, I’ll gladly work with your designer to refine it further. ✅ 𝐔𝐧𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐑𝐞𝐯𝐢𝐬𝐢𝐨𝐧𝐬: Your satisfaction is my TOP PRIORITY; I’ll fine-tune the copy until it meets your exact requirements. I offer an extensive range of direct response sales copywriting services, including: ✔ Sales page copywriting ✔ Landing page copywriting ✔ Ecommerce DTC Advertorial, Listicle & Presell page copywriting ✔ Email sequences ✔ Webinar & VSL Scripts ✔ Social Media Ad copy ✔ Product page copywriting ✔ PDP copywriting for ecommerce DTC brands ✔ UGC ad scripts for ecommerce DTC brands ✔ Video Ad Scripts ✔ Website copywriting ✔ Marketing copywriting If you’re wondering whether I’m the perfect direct response sales copywriter for your business, here’s what to consider. We’re a perfect match IF: 👨 You understand that a capable sales copywriter is your strategic marketing partner 💰 You want to convert uninterested visitors into paying, loyal customers 📉 You want to minimize bounce rates You see, it doesn’t matter if you’re growing a new ecommerce DTC brand or leading an established business; compelling sales copy that resonates with your audience is a CRITICAL factor that determines whether your web visitors will buy from you or head to your competitor. I want you to know that 𝐲𝐨𝐮𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐬 𝐦𝐲 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. And that you’ll be working with a capable sales copywriter who’s willing to go the extra mile to drive growth for your business. More importantly, I’m a copywriter who stands by his word. I will offer unlimited revisions until you’re absolutely satisfied with your sales copy. 👉 Click the 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 𝐁𝐔𝐓𝐓𝐎𝐍 and drop me a DM for your 𝐅𝐑𝐄𝐄 𝐒𝐚𝐥𝐞𝐬 𝐂𝐨𝐩𝐲 𝐀𝐮𝐝𝐢𝐭. I’d love to learn more about your business and help you DRIVE MORE SALES💲💲! Waqar Top Rated Direct Response Copywriter & Funnel Strategist

"You’re really crushing these emails man — great work! I let the rest of the team know you’re a beast with the email copy & the ads so we’ll definitely keep more of them coming your way” - Tom Adolph, Former Copy Chief at UpWellness You're busy, so let's cut to the chase. If you're an e-com brand,, or offer owner looking for a direct response copywriter, I know you want 3 things: 1 - To build a loyal customer base that buys from you repeatedly until the end of time. 2 - To save time on doing all the boring marketing stuff yourself. And last, but certainly NOT least... 3 - To scale your business to infinity and beyond while you sit back and chill. So if you're reading this and thinking --- "You're damn right I do". Then I'm your man With thousands of pieces of copy written, and tens of thousands in revenue generated, I've worked with some of the best 8-figure companies in the e-commerce & health niche... From premium supplement brand UpWellness, fronted by Dr Joshua Levitt (combined 100k followers on IG), to health and media giant The Alternative Daily (843k followers on FB, 1,000,000+ email list), I know how to craft compelling direct response copy that not only gets your prospects EXCITED at the thought of you popping up in their inbox again, but also converts like WILDFIRE... You see, when it comes to copywriting --- Psychology, persuasion and (ethical) manipulation is the name of the game... While everyone else just takes a quick 5 minute glance at your offer, then spews a bunch of word-vomit into a Google Doc to call it a day, I take the time to REALLY understand your brand, your audience and your mission. Who EXACTLY are your customers? - What are their desires/pain points? - How do they speak/What language do they use? - What makes them tick? - How can I communicate to them most effectively? - How can I break their limiting beliefs and get them to buy? I answer ALL of these questions before I write even a single word... That way you're getting targeted, laser-focused copy UNIQUE to your brand that guarantees conversions and leaves a lasting impression in your audience's mind, All from a professional copywriter who's easy to work with, communicative, and solution-oriented. ⬇️So if you're looking for a guaranteed 3x ROI, here's what I can do for you:⬇️ ✅Email Copy ✅Sales Pages ✅Landing Pages ✅Sales Funnel Copy (Upsells, Downsells, etc...) ✅FB Ad Copy (Text + Video Scripts) ✅SMS Copy ✅VSLs ✅TSLs ✅Advertorials "Letter of recommendation for Daniel C: Daniel is a principled copywriter. He wrote a welcome sequence for my e-commerce brand, and although they may seem simple, they are highly sophisticated. I found myself reading line to line effortlessly for each email. I am very pleased with how included my personality into his email copy. Before writing, Daniel asked me for samples of any copy I had done in the past to better understand my brand and my customer base. He managed to mimic my style very well ---- He has this superb ability to write like you, but even better. I highly recommend Daniel as an email copywriter. He is an asset to any company he works for." ⭐⭐⭐⭐⭐ - Morgan T. (E-com founder) DISCLAIMER: If you do NOT have an audience/the ability to monetize your audience ---- We are NOT a good fit to work together. But if you do have an audience, and you're ready to embrace killer-copy, endless conversions, and stress-free marketing -- Shoot me an invite to your job and we can get this ball rolling. With equanimity, Daniel P.S - I care about getting my clients the best results possible, and to make sure I do that, I don’t take on too many at one given time. Right now, I only have the availability to take on one more client. So if you’re interested in getting these ads written and taking your e-commerce brand to the next level, don’t wait too long to reach out.

I have been a top-rated freelance Upwork contributor for over 8 years. From early 2025 to now I have undertaken client assignments from referrals, zip recruiter. and with Nonprofit organizations through RSVP. As a result of inactivity my Upwork top rating has fallen. Client testimonials: 1.."Steve is a great person to work with! Responsive and timely on any and all deliveries requested. There is no one more highly recommended to assist with your copywriting and marketing needs!" 2."Steve is an experienced marketing driven strategist and copywriter who delivered on time. Will work with him again if the opportunity comes up." 3."Steve was great to work with, high quality of work and very fast turnaround time. Highly recommend!"