With his 15 years of experience in the non-profit, agency and private spaces, John has developed a wealth of knowledge in digital advertising, SEO, web analytics, email campaigns and all things digital. A unique background in both computer science and political science contributed to a rewarding career at the Canadian Red Cross and SOS Children's Villages. At SOS, John designed and implemented digital fundraising, SEO and email campaigns from start to finish. Quantitative metrics define John's approach to digital marketing. His passion for developing custom web analytics implementations enables him to provide clients with advanced data on user behaviour, intent and engagement. These insights are crucial for achieving the most successful campaigns. Stemming from his early experiences travelling the world, John has a strong passion for news and public affairs. These are only matched by his interest in racing greyhound welfare and his love for his dog, Aspen. (John also loves his wife dearly.)

**HUNDREDS OF GA4 PROPERTIES MIGRATED** I am a data analytics consultant with over 8 years of experience. I have worked with the likes of Unilever, HMRC, Wilko, Deliveroo, TUI and Majestic Wine and I have personally analysed, visualised or migrated the data of hundreds of websites and apps during my career. Here are some of my favourite quotes my clients have said about my work: "Impressed is an understatement - this sellers Analytics gig rocks. He can make data look sexy!" "Wesley is more than just a freelancer. He is a partner. I would definitely work again with him." "My client had been struggling with getting their GA4 reporting to pick up revenue in the checkout for months, and he fixed it in a matter of days." GOOGLE ANALYTICS: - GA4 implementation - Google Analytics audit - UA to GA4 migration - GA configuration - GA consultancy sessions - Fix issues with GA GOOGLE TAG MANAGER: - GTM implementation - GTM audit - Tagging implementation - Cookie consent compliance - Onetrust implementation - Fix issues with GTM LOOKER STUDIO (PREVIOUSLY GOOGLE DATA STUDIO) - Create word class automated dashboards - Connect to FB, IG, TikTok, Shopify, GA4, GAds, BigQuery and more - Fix issues with Looker Studio TABLEAU: - Create professional Tableau dashboards - Improve upon existing dashboards - Create a Tableau prep ETL pipeline ADOBE ANALYTICS: - Create workspace dashboards - Create tracking documentation for new props, evars or events - Provide consultancy Adobe Analytics consultancy sessions - Fix issues with Adobe Analytics WHY ME? ☑️ 8+ years experience in digital analytics and marketing ☑️ Fast turnaround times with transparent pricing ☑️ Google Tag Manager trained and certified ☑️ Google Analytics 4 certified ☑️ Google Data Studio certified ☑️ Power Bi certified ☑️ Marketing Analytics certified ☑️ Fiverr Pro verified ☑️ Headed up analytics functions for multiple corporations

Analytics and tracking specialist with 14+ years of experience helping B2B and B2C companies get accurate, actionable data from their marketing stack. I focus on four core areas: GA4 & Google Tag Manager — Full audits and implementations, including conversion tracking, custom event setup, dataLayer configuration, and cross-domain tracking. I find what's broken, fix it, and document everything so your team understands what's running and why. Google Ads Management & Tracking — Campaign setup, ongoing management, and conversion tracking implementation via GTM. I handle audience setup, bidding strategy, and make sure your campaigns are optimizing on real data not inflated or miscounted conversions. I also troubleshoot existing accounts where performance has plateaued or tracking is unreliable. Server-Side Tracking — Server-side GTM deployments using Stape, with BigQuery integration for teams that need raw, unsampled event data they actually own. This includes first-party data setup, consent mode configuration, and bypassing browser-side tracking limitations. Looker Studio Dashboards — Custom dashboards that pull from GA4, Google Ads, BigQuery, and other sources into a single view your team can actually use. Tools I work in regularly: Google Tag Manager (GTM) - Setup, migrations, and audits for tracking infrastructure. - E-commerce conversion tracking across Shopify, WooCommerce, and Magento. - Event tracking and custom event design. - Custom dimension and metric configuration. - dataLayer architecture and ongoing support. - Server-side tagging using GTM server containers. - Meta / Facebook Conversions API (CAPI) implementation through GTM. - Purchase and conversion tracking for Shopify and WooCommerce stores. - Server-side deployments via Stape. io, Cloudflare, and similar hosting. - Cookie consent management and Google Consent Mode integration. Google Analytics (GA4) - GA4 Implementations and audits. - Enhanced e-commerce measurement. - Conversions, events, and custom definitions. - Cross-domain tracking. - Traffic filtering and internal traffic exclusion. - Server-side GA4 tracking for improved ROAS. - Debugging and data integrity validation. Conversion Tracking - Cross-platform conversion tracking | Meta. - Facebook Pixel and Conversions API. - Google Ads with Enhanced Conversions. - Microsoft Ads conversion tracking. - Pinterest Tag and event tracking. - TikTok Pixel implementation. - LinkedIn Insight Tag and conversion events. - Server-side tracking across multiple platforms

I recover conversion data that ad blockers, iOS updates, and browser restrictions are quietly stripping from your Google Ads, Google Analytics, and Meta Pixel reporting; typically restoring 10-30% of what's currently going missing. Most people stop at the pixel installation. I build server-side tracking through GTM instead, so your bidding algorithms actually have accurate data to optimize on. Every project starts with a full audit of your current setup. 👉 Results That Speak For Themselves: - 300+ GTM builds across 30+ platforms, consistently delivering 10-30% conversion lifts with 95% accuracy. - Took many clients' Meta Pixel Event Match Quality score from 4 to 9.3 out of 10. - Consent-compliant tracking (Cookiebot, CookieYes, Usercentric) to prioritize customer privacy. - CRM to ad platform integration so clients optimize for real revenue, not just website leads. 👉 My Key Specialization: ⭐ Google Tag Manager (GTM) Infrastructure - Complete plan across WordPress, WooCommerce, Shopify, GoHighLevel, Kajabi, Magento, and 24+ other platforms. - Custom JavaScript and data layer solutions for iframes and complex funnels. - Stape deployment, custom domain mapping, and custom loader scripts. - Client-side to server-side tag validation to fix misconfigurations. ⭐ Google Analytics 4 (GA4) Configuration - GA4 browser-side and server-side implementation. - eCommerce funnel events (View Item through Purchase). - Lead form tracking (Elementor, WPForms, Contact Form 7, Gravity Forms, Typeform). - Booking platform integration (Calendly, Acuity Scheduling, Timely, Sevenrooms). - Cross-domain tracking, UTM parameters, and GA4 custom reports. ⭐ Google Ads Conversion Tracking - Purchase value and lead conversion tracking for accurate ROAS. - Google Ads Enhanced Conversions using first-party user data matching. - Call tracking, dynamic remarketing, and micro-conversions. ⭐ Meta (Facebook & Instagram) Ads Attribution - Meta Pixel Conversion API (CAPI) with Stape server-side configurations. - Event Match Quality (EMQ) optimization through customer information parameters. - Event deduplication with Unique Event ID with better event coverage. ⭐ Beyond Google and Meta Tracking - TikTok, Pinterest, Snapchat, LinkedIn, Bing, X, Taboola, and Outbrain Pixel and CAPI setups. ⭐ CRM & Offline Conversion Tracking - GoHighLevel, HubSpot, Zoho, Pipedrive, Salesforce, connected to your ad platforms via Zapier. Ready to trust your conversion data again? Message me for a free 15-minute live audit. I'll tell you what's actually happening with your data.

I’m a Pro Digital Marketer with 10+ years of extensive experience. My strategies for Digital Marketing are all under WHITE HAT guidelines. Among the vast arena of Digital Marketing, I've had the opportunity to work in the following areas: • Search Engine Optimization (On Page, Off Page & Technical SEO) • Google Adwords (Certified)- PPC •. Google Analytics GA4- Campaign Tracking And Reporting • Content Writing And Marketing • Lead Generation • Affiliate Marketing • Marketing Automation) • Online PR (Engaging Online Reviews Of Your Company & Engaging Comments On Your Personal Website Or Blog) • Inbound Marketing • B2b Digital Marketing • B2c Digital Marketing • Remarketing • Blogging • Conversion Optimization • Competitor Analysis • GTM Strategy • Click Funnels I'm a detail oriented individual with a passion for digital marketing and working in a virtual and multicultural environment is a normal daily routine for me and I'm used to work under time pressure and to adjust my working hours to different time zones. I firmly believe that communication is the core of any freelance project, and I can assure you seamless communication on every required step while working on your project.

Google Ads is becoming more expensive. The one factor you can control is how well your Google ads are optimized. This can make or break your odds of success. Since 2015, I've helped 150+ entrepreneurs PROFITABLY grow their businesses using Google Ads. Sometimes, that means scaling the account; other times, it means cutting the wasted ad spend. Usually, it means both. If you have an established business with a gross rev of 40k+/month and would like a free audit or consultation, please contact me. During the call, we can briefly review your account, discuss your goals and challenges, and develop a high-level strategy. My goal with all calls is to (A) confirm Google ads is the right channel for you and by how much, (B) see if we could be a good fit to work together, and (C) provide as much value as humanly possible to you within our call. ***************************************************************** Summary of Credentials and Tools: -Certified Google Partner Agency -Conversion Rate Optimization (CRO), Hotjar -Competitive and Keyword Research: SEMrush, Ahrefs -Funnel Strategy, Lead/Sales Generation -Click Funnels, Convertri, Lead Pages, Unbounce -Startup MVP/POC Consultive Approaches ***************************************************************** A few testimonials: ❝Leads increased 350% while cutting cost-per-leads in half❞ - Easigrass.com ❝Sales increased by 200%❞ - Ancasterfoodequipment.com ❝Sold over $300k of products in the first 3 months❞ - Hoverbird.ca +video testimonials I will send you links to.

⭐⭐⭐⭐⭐ “I would give him more stars if I was able to. Alaeddine was very professional and communicative throughout the whole project.” Most Google Ads campaigns fail because they run on broken data. When your conversion tracking is inaccurate, Google’s AI optimizes for the wrong actions, wasting your budget on junk traffic. Whether you run a high-ticket Lead Generation funnel or a complex Shopify E-commerce store, I build the bulletproof data infrastructure your business needs to scale, then handle the end-to-end Google Ads management to maximize your sales and ROAS. 👋 I am Alaeddine Menasria, a Google Ads Specialist and Web/Server Analytics Expert. Unlike generalist media buyers who inherit broken setups, I use my technical tracking background as an unfair advantage to deploy smart bidding structures that maximize sales, drop your CPA, and skyrocket your revenue. 📈 PROVEN RESULTS (REAL CASE STUDIES): • The AGL Group (B2B Lead Gen): Fixed broken tracking & built custom landing pages after a 1-year ad pause. Integrated CallRail and targeted high-intent logistics/freight terms. Generated 250 verified B2B leads at a $107 CPL ($26.9K spend), driving a 65% conversion rate improvement. • Cloak & Dawggie (Premium Pet E-com): Fixed broken Shopify conversion data & built optimized PMax campaigns. Generated $26.3K+ in revenue, scaling to a 5.56x ROAS with an efficient $13.96 CPA. Working with me will help you significantly enhance your conversion quality 📈 whether it’s leads or sales by implementing advanced tracking techniques and empowering smart bidding to generate a higher volume of qualified conversions. 🏆 MY TECHNICAL EXPERTISE & CORE KEYWORDS: 🌟 Google Ads Management ➠ Account Architecture & Audits, Competitor Analysis, Landing Page Reviews ➠ Performance Max (PMax) Overhauls & Feed-Only Campaigns ➠ Advanced Search Campaigns (Keyword clustering, negative match strategy, RSA copy) ➠ Smart Bidding Strategy Optimization (Target ROAS / Target CPA optimization) 🌟 Google Analytics 4 (GA4) ➠ GA4 setup or audit | Property setup | Enhanced eCommerce tracking ➠ GA4 server-side tracking | Migration from Universal Analytics ➠ Enable Google Signals | Ads linking and integration | UTM Tracking ➠ Event and conversion tracking | Cross-domain tracking | Custom reports 🌟 Google Tag Manager (GTM) ➠ Create and configure GTM web and server containers (Stape) ➠ Setup and manage tags, triggers, variables, and custom Javascript ➠ Facebook, TikTok, Snapchat, Pinterest, and Twitter pixel setup ➠ Track button clicks, site search, video engagement, page views, scrolls ➠ GDPR/CCPA cookie banner setup & Google Consent Mode V2 🌟 Ads Conversion Tracking & Offline Conversions ➠ Google Ads enhanced conversion tracking & Offline Conversion Tracking (OCT) ➠ Automation Tools Experience: Zapier, Make ➠ Bing, Facebook, LinkedIn, Snapchat, TikTok, Pinterest, X (Twitter) tracking ➠ Phone call tracking setup (CallRail / Call Tracking Metrics) ➠ Server-side tracking for Google Ads conversions 🌟 E-Commerce & LeadGen CRM Tracking ➠ GA4 Shopify, WooCommerce, Wix, OpenCart, BigCommerce, Squarespace, PrestaShop ➠ Dynamic purchase value tracking with custom JS ➠ GoHighLevel (GHL), ClickFunnels, Unbounce, Leadpages, Typeform tracking ➠ Custom forms: Contact Form 7, Calendly, Gravity, HubSpot, Elementor, MailChimp, Acuity, Ninja, Fluent 🌟 Server-Side Tracking / Conversion API ➠ Facebook, TikTok, & Snapchat Conversion API (CAPI) setup ➠ Event match quality score improvement & First-party cookie tracking ➠ Fixing issues related to iOS privacy, ad blockers, and event deduplication 🤔 WHAT MY CLIENTS SAY: ⭐⭐⭐⭐⭐ "Alaeddine assisted me with my Google conversion tracking and Shopify issues swiftly, solving an issue that was causing my business a lot of trouble, an issue that Google was struggling to solve." ⭐⭐⭐⭐⭐ "Alaeddine did an excellent job setting up my facebook/shopify server-side stape integration. It really helped my ads to track purchases correctly and he made it so easy. 10/10 recommend." ⭐⭐⭐⭐⭐ "I've worked with Alaeddine on several projects... I've had a great experience, he is highly skilled, easy to communicate with, very thorough, professional and always available." SOUND LIKE A FIT? NEXT STEPS: 🟢 Click the green ‘Invite to Job’ button, 💬 reach out with a message, and let's schedule a call to discuss your project further! Sincerely, Alaeddine Menasria

If you're reading this, your ad account should be making more money than it is. Let's talk about why - and what to do about it. In the last 6+ years, I've helped 100+ businesses generate over $28,000,000 in sales through Meta Ads, Google Ads, and creative-first scaling - across eCommerce, high-ticket coaching, SaaS, and lead gen. Recent client wins: • OneCorp Australia - cut CPL from $94 → $20.60 (−78%) and 5x'd lead volume in 4 months • Vijay Singh - $30k → $100k+/mo in 90 days (ClickFunnels 2-Comma Club Award winner) • Dangle It - $176,000/mo → $616,000/mo in 76 days • Elara (Health & Wellness) - $0 → $282,000+/mo in 90 days • Poppy's Patina - $76,000/mo → $220,000/mo in 5 months (6.46 ROAS) • Hard To Kill Fitness - scaled to $100k+/mo, $3M+ generated lifetime 🎥 Video case studies for these clients are linked in my portfolio below - proof in their own words. Most freelancers "run ads." I build and scale profitable campaigns with data-backed testing and scroll-stopping creative. What makes my work different: • Expert-Vetted on Upwork - top 1% of all freelancers, vetted by Upwork's internal team. Most "experts" can't claim this. • Battle-tested across 100+ accounts. The same creative testing and scaling frameworks that drove the results above are applied to every campaign - not off-the-shelf ad management. • Creative-first methodology - psychology-driven hooks tested in structured weekly cycles, then aggressively scaled when they win. • I optimize for the metrics that actually move your business - purchases, qualified bookings, ROAS, profit. Never vanity metrics like impressions or CTR. Here's what working together looks like: • Free 30-minute audit call - I'll review your campaigns and pinpoint 2-3 specific opportunities to improve performance. Hire me or don't, the playbook is yours to keep. • Hands-on Meta and Google Ads management with weekly iteration cycles • Creative production: UGC, statics, video - built to convert, not just look pretty • CAPI, Pixel, GA4, server-side tracking dialed in A few important notes: • I cap intake at 2 new clients per month - keeps focus sharp on the work already running • ❌ I do not offer white-label services or fulfillment for agencies • Minimum ad spend: $3K/month ($1.5K+ for local services). Below that, I'm not the right fit yet. Ready to scale Meta or Google profitably? Send "Book now" and I'll share my calendar.

I help Ecommerce and Lead generation businesses get accurate data with advanced server-side tracking using Google Tag Manager. Most Tracking setups fail because they focus on installation, not accuracy. With my setup, you clearly see who visits your website, how users behave, and who your ideal customers are. I send real-time, high-quality accurate data to ad platforms so campaigns can optimize properly, helping clients achieve lower ad costs and better ROI. 𝑬𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆: ======================================================= - Google Analytics 4, setup, ecommerce and custom events, conversions - Google Tag Manager full setup, audit, debug - Meta Pixel & Facebook Conversion API Browser & Server-Side - TikTok, Microsoft Ads, LinkedIn, Snapchat tracking - Cross-domain, iframe, form & calendar tracking (Calendly, HubSpot, Typeform) - Button Click, link click, and file downloads tracking (PDF, docs, dynamic values) - Dynamic value tracking with or without DataLayer - Fix revenue or currency issues, modify events with conditions - Extend fbp, fbc, ga, gcl cookie life - UTM parameters tracking - Server container setup via Google Cloud, Stape, Tagger - Enhanced conversions Tracking - Shopify & Shopify Plus, theme & checkout tracking - WooCommerce, Wix, BigCommerce, Magento, custom-coded websites - Lead form & e-commerce conversion tracking (add_to_cart, checkout, purchase) - Enhanced e-commerce conversion with customer data - Remarketing & dynamic remarketing tags setup 🔍 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 ======================================================= - Consent Mode v2 (Cookiebot, OneTrust, & more) - Offline conversion tracking (Google Ads, Meta) - Fix attribution issues & cross-domain tracking - Event deduplication & improve event match quality (7 → 9.3) - Custom domain setup for first-party tracking - Custom & lookalike audience creation 🛠️ 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐓𝐨𝐨𝐥𝐬 & 𝐒𝐤𝐢𝐥𝐥𝐬 ======================================================= - HTML, CSS, JavaScript - DataLayer implementation & custom variables - Debugging tools: Tag Assistant, Meta Pixel Helper, GA4 Debug View 🌐 𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬 ======================================================= Wix, Shopify, Shopify Plus, WordPress/WooCommerce, Magento, Squarespace, Clickfunnels, Webflow, Leadpage, Zenoti, Salesable, and any custom-made websites 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞: ======================================================= - Reduced ad spend by 20–30% through advanced tracking - Improved conversion reporting accuracy 95%+ - Advanced server side Tracking Setup - Provide a screen-recorded video showing live test data working on all platforms. 💬 𝐒𝐭𝐢𝐥𝐥 𝐮𝐧𝐬𝐮𝐫𝐞? Send me a message, I’m happy to help 𝙆𝙞𝙣𝙙 𝙍𝙚𝙜𝙖𝙧𝙙𝙨, 𝙈𝙚𝙝𝙚𝙙𝙞 𝙃𝙖𝙨𝙖𝙣

Hi, I am a Marketing Analytics and Visualisation expert with 9+ years of experience. Working with me will help you solve for Tracking,Analytics and Visualising the tracking on good UX dashboard. I am also a Media Buyer and I a manage a monthly ad spend of $250K As far as platform expertise is concerned apart from GTM I have expertise in 1. Visualisation Platform: Google Looker Studio, Power BI 2. Tracking: GTM, Google Analytics (UA), GA4, Mix Panel, Wicked Reports, Microsoft Dynamics 365,Big Query, Hubspot, CallRail 3. Media Buying Platforms: Facebook Ads (>$10M in Spends) Google Ads/Youtube Ads (>$6M in Spends) LinkedIn Ads (>$2M in Spends) TikTok Ads(>$2M in Spends) Pinterest Ads (>$300K in Spends)