Certified FRM | CFA L2 Cleared | 13+ Yrs Financial Analyst & Professional Trader, Trainer & Coach Leveraging 13+ years of comprehensive experience in the financial industry, I am a Certified Financial Risk Manager (FRM) and CFA Level 2 cleared (currently preparing for Level 3). My dual expertise provides clients with a unique blend of rigorous Fundamental Analysis and Technical Analysis. What I Offer: 🎓 1-on-1 Trading Mentorship: in Stocks, Options, Crypto, and Forex. 📊 Advanced Technical Analysis: Identifying high-probability setups, and generate trading signals 🛡️ Robust Risk Management: Implement effective risk frameworks ⚙️ TradingView Charting & Market Structure Analysis: Trade opportunities on TradingView. 📈 Financial Analysis & Research: In-depth financial statement analysis, valuation, investment due diligence, and comprehensive market/economic research reports. I help clients make informed decisions, manage risk effectively, and achieve their financial goals with confidence. Let's connect to discuss your specific needs!

I’m an FCCA-qualified Fractional CFO with 13+ years of finance experience, including 4+ years working directly with founders and leadership teams on Upwork. I help growing businesses improve financial visibility, build better reporting systems, automate manual finance work, and make better decisions using clean financial data. My work sits at the intersection of CFO advisory, FP&A, business intelligence, and finance systems implementation. In practical terms, that means I do not just build financial models - I help businesses create the reporting infrastructure, dashboards, workflows, and controls needed to run the company with confidence. I typically work with businesses in the $1M–$15M revenue range across SaaS, eCommerce, hospitality, healthcare, tech, restaurants, and service-based companies. 💡 How I Can Help 1. Fractional CFO & FP&A Support I provide hands-on finance leadership for growing companies that need senior-level support without hiring a full-time CFO. This includes: • Monthly management reporting • P&L, balance sheet, and cash flow review • KPI tracking and performance analysis • Budgeting and forecasting cycles • Margin, pricing, and profitability analysis • Board, investor, and leadership reporting • Finance process improvement 2. Financial Modeling & Forecasting I build practical financial models that business owners and leadership teams can actually use. 3. Business Intelligence & Finance Dashboards I help companies move beyond static spreadsheets into clearer, more scalable reporting. This can include: • KPI dashboards for management teams • P&L dashboards by location, department, class, or revenue stream • Budget vs actual and variance dashboards • Cash flow and working capital dashboards • Restaurant, SaaS, eCommerce, and marketplace reporting packs • Drill-down reporting by month, category, location, or business unit • Data mapping from accounting systems into management reporting structures • Front-end BI app prototypes for finance and management reporting I have worked on reporting and dashboard solutions using data from systems such as Xero, QuickBooks Online, Stripe, Square, Lightspeed, MarketMan, Planday, Shopify, FreeAgent, Google Sheets, and Excel. 4. Finance Automation & Integrations I help reduce manual finance work by connecting systems, cleaning workflows, and automating repetitive reporting tasks. Examples of automation work include: • Automating monthly reporting packs • Connecting accounting, POS, payroll, inventory, and payment platforms • Building Google Sheets / Excel workflows that pull, clean, and transform data • Creating finance workflows with Apps Script, Python, JS • Automating deferred revenue and revenue recognition schedules • Creating Xero / QBO reporting and reconciliation workflows • Building AP checks, invoice attachment checks, and payment control workflows • Designing data upload processes for BI dashboards and finance apps • Reducing manual copy-paste work and improving data accuracy The goal is not automation for its own sake. The goal is better control, fewer errors, faster reporting, and more useful financial information. 5. Fundraising & Investor Support I support founders preparing for funding rounds, due diligence, or investor reporting. This includes: • Investor-ready financial models • Pitch deck financials • Revenue, margin, and cash flow analysis • Scenario planning • Due diligence support • Board and investor reporting packs I have helped clients collectively raise $10M+. 🎯 Why Clients Work With Me • I combine CFO-level finance experience with strong technical implementation skills • I understand finance, operations, systems, and founder-level decision-making • I build reporting structures that are practical, not overly complicated • I focus on visibility, control, and decision-making — not just spreadsheets • I can work strategically at leadership level and still get hands-on with the data If you need a finance partner who can help you build the model, clean up the numbers, automate the reporting, and create better visibility across your business, I can help.

💼 QuickBooks Online & Bookkeeping Expert | Detail-Oriented, Accurate, Ongoing Support | EST Availability I provide specialized bookkeeping and QuickBooks Online Cleanup & Tax Preparation for startup business owners, construction companies, rental properties, property management firms, and service-based businesses. My experience supporting startup business bookkeeping, construction business bookkeeping, and financial management for rental properties allows me to deliver clean, accurate, and tax-ready financial records. I work closely with startup business clients, service-based businesses, and property management companies that need reliable bookkeeping, accurate reporting, and organized systems from day one. Whether you operate a startup business, manage multiple rental properties, or run a growing service-based business, I ensure your financial data is clean and compliant. My expertise includes construction business bookkeeping, startup business bookkeeping, and full financial support for rental properties and property management businesses using QuickBooks Online Cleanup & Tax Preparation. I handle reviewing existing entries, fixing errors, and maintaining accurate records for service-based businesses that depend on clean cash flow tracking. Through structured QuickBooks Online Cleanup & Tax Preparation, I support startup business growth, improve bookkeeping efficiency for service-based businesses, and restore order for rental properties and property management portfolios. My bookkeeping services include bank reconciliation, account reconciliation, balance sheet preparation, and detailed financial reporting. I combine construction business bookkeeping, startup business bookkeeping, and property management bookkeeping to ensure books are always ready for Form 1040, Federal and State Tax Preparation, and long-term planning. Clean records for rental properties, service-based businesses, and startup businesses reduce CPA adjustments and improve financial decision-making. 🔹 Payroll, Compliance & Industry-Specific Bookkeeping I provide payroll and reconciliation support for service-based businesses, startup business teams, and construction companies, ensuring payroll aligns with Federal and State Tax Preparation. My property management bookkeeping ensures rental income, expenses, and reconciliations are properly recorded for rental properties. 🔹 CFO Support for Startups, Construction & Property Management I support CFOs and owners of startup businesses, construction companies, property management firms, and service-based businesses by: Preparing clean financials using proven bookkeeping practices Assisting with month-end close through QuickBooks Online Cleanup & Tax Preparation Identifying issues impacting Federal and State Tax Preparation Managing deadlines and ownership of accounts Delivering reliable reports for Form 1040 and tax planning 🔹 Core Expertise ✔ Startup business bookkeeping ✔ Construction business bookkeeping ✔ Rental properties & property management bookkeeping ✔ Service-based business bookkeeping ✔ QuickBooks Online Cleanup & Tax Preparation ✔ Form 1040 support ✔ Federal and State Tax Preparation ✔ Catch up bookkeeping & financial records cleanup ✔ Accurate transaction recording ✔ Detail-oriented QuickBooks specialist Whether you run a startup business, manage rental properties, operate a property management company, or own a service-based or construction business, I deliver clean, organized, and tax-ready books you can rely on. 📩 Let’s get your startup, construction, rental, or service-based business bookkeeping handled the right way — clean, compliant, and scalable.I am a professional bookkeeping expert specializing in QuickBooks Online bookkeeping for small

I clean up and run the finances for founder led businesses with complicated or multi company books. If your numbers are behind, spread across several companies, or you simply never feel sure what you have and what you owe, that is exactly what I fix. You get clean, accurate books and one clear picture of your money, by company and overall, without spending your own time on it. Last month I cleared a 19 month reconciliation backlog and corrected €10M in phantom entries. 5.0★ from the CEO. But clean books are the minimum. What he kept me for was performance driven finance: I priced his two government tenders including the winning final bid, built the cash flow forecast he ran the business on, and connected finance KPIs to sales and marketing performance. I am a senior finance leader with over 20 years in the field, and my work follows one arc: I take a business from numbers you cannot trust to a finance function that drives real decisions. That means winning the deals in front of you, then building the dashboard that shows you where to grow. Where I create the most value: Fractional CFO / Finance Manager. Ongoing monthly close, Board ready reporting, and KPIs linked to revenue so finance speaks the same language as sales and marketing. Pricing and tender strategy that wins revenue. I sit with founders and sales teams to build pricing that wins business and protects margin. On a recent tender for a Dublin client, the team could not make sense of a complex deal model. I pulled it apart, reverse engineered the competitor benchmarks, and built three pricing scenarios with full margin analysis. My recommended base case was accepted and went in as the final bid. I do the same on government and corporate tenders, including dual currency bills of quantity with commercial buffer built in. Turning your business into profit and cost centres This is where finance starts earning its keep. I restructure your accounts so you can finally see which products, departments, or services actually make money and which quietly drain it. I build the KPIs that mean something and a dashboard a founder can steer by, not just a report that records history. Most founders have never seen their own business this clearly. Cash flow forecasting founders actually use I build forecasts leaders lean on for real decisions. For a recent client I built a cash flow forecast that played out almost exactly as projected, which the CEO told me he relied on through a tight period. Books cleanup and reconstruction, the foundation underneath all of it. Nothing built on bad data survives. For a Dublin client I reconstructed 19 months of accounts across four payment platforms and a bank, found and corrected over 10 million euros in erroneous journal entries, and rebuilt the chart of accounts so the numbers could finally be trusted. I work fractionally to start so we can move fast and you can see the value before committing to anything bigger. If you find you need someone embedded for the longer haul, that is a conversation I am always open to and happy to have with you. .If your numbers are not telling you the truth, or they are clean but not yet driving your decisions, let us talk.

As a CFA® charterholder and outsourced CFO with over 20 years of experience, I translate your business plan into sophisticated, easy-to-understand financial models that investors and lenders trust. I specialize in two key areas: For Startups: I deliver comprehensive 3-statement models, SaaS/e-commerce KPI analysis (LTV, CAC, Churn), and budgets that are crucial for securing venture capital and angel investment. For Real Estate: I create in-depth acquisition and development pro-formas, complex IRR waterfalls for partnerships, and cash flow analyses for multi-family, commercial, and hospitality assets. My process is collaborative and results-oriented, combining institutional-level rigor with a hands-on approach.

With over 20 years of experience designing sales presentations, investor pitch decks, and user-friendly, brand-specific templates across PowerPoint, Google Slides, and Keynote, I bring a reliable and streamlined process from start to finish. My focus is not only on meeting expectations, but consistently exceeding them. I’ve worked extensively on investor-facing pitch decks, helping companies communicate their story clearly and persuasively to raise capital across all stages, from pre-seed and seed through Series A, B, C, and beyond. A core part of my process is translating raw data and key metrics into clean, compelling visuals - building custom charts, graphs, and infographics that make complex information easy to understand and impactful. My experience spans financial services, healthcare and medical, technology, AI, and sports-related industries, allowing me to tailor each deck to the expectations of sophisticated investor audiences. I take pride in elevating and refining brands, whether that means building a visual identity from the ground up or enhancing an existing one. This can start as early as logo development and extend into a complete brand system, including comprehensive guidelines designed to ensure consistency across all touchpoints - pitch decks and presentations, websites, fact sheets, commentary, and broader marketing materials. I’ve worked across a wide range of industries including financial services, top fintech companies, institutional asset management firms, banks, startups, technology, communications, cloud-based platforms, real estate and development, healthcare, and pharmaceuticals—giving me both broad perspective and strong industry-specific insight. To name a few, clients I’ve worked with include Vanguard, Apple, Salesforce, the United States Air Force, Aramark, the Atlanta Falcons, Albert Einstein Healthcare Network, University of Maryland Medical System, Apple Vacations, the Department of Transportation, as well as leading brokerages, developers, banks, medical practices, and law firms. I’m highly organized and provide clear, accurate estimates for both timeline and hours upfront. I work efficiently without sacrificing quality, and maintain consistent communication throughout, whether via email, Upwork, phone, or text. Due to NDAs with several Fortune 500 clients, some work cannot be publicly shared on Upwork. However, I’d be happy to provide additional, relevant samples upon request. Steve Ciccarelli

You started your business to run it — not to spend Sundays reconciling QuickBooks or wondering why your P&L doesn't match your bank balance. I'm a finance leader with 23+ years helping owner-operated SMBs turn messy books into clear decisions. My background includes complex, multi-department operations — country clubs, restaurants, and multi-entity hotel properties — environments where I had to make finance legible to non-finance owners. Most recently, as CFO at a flagship Colorado country club, I led an accounting remediation that identified and corrected $70,018 in prior-period errors across just two months — handicap revenue, tournament accounting, payroll accruals, and golf credit book balances that had gone unrecorded for years. The work was third-party verified by an external consulting firm. I bring that same operator-friendly approach to founder-led businesses across industries. 📊 WHAT I DO: 🔹 Fractional CFO — Cash flow forecasting, 12–13 week liquidity planning, budgeting and financial modeling, multi-year capital planning and scenario modeling, KPI dashboards in Power BI and Fathom, profitability and pricing analysis, lender and investor reporting 🔹 QuickBooks Online cleanup & ongoing bookkeeping — Catch-up bookkeeping, chart of accounts redesign, full balance sheet reconciliations, AP/AR workflow setup, month-end close 🔹 AI-assisted AP automation — I build AI-driven AP workflows that cut processing time and reduce payroll cost on routine bookkeeping operations 📈 RECENT RESULTS: ✅ Identified and corrected $70,018 in prior-period errors during a 5-week accounting remediation at a flagship Colorado country club — third-party verified ✅ Built a 5-year capital cash flow model that became the framework for board-level capital funding and multi-year reserve allocation decisions ✅ Cleaned multi-year QBO backlog (2023–2025) for a trust company, recovering thousands in misclassified entries and restoring audit-ready records ✅ Automated AP workflows using AI tooling, reducing payroll cost on routine bookkeeping operations ✅ Untangled commingled cash by designing a segregated bank account structure across operating, payroll, debt service, and capital accounts 💡 WHY OWNERS-OPERATORS HIRE ME: You don't want a CFO who emails you a 40-tab spreadsheet. You want one who looks at your P&L and tells you what to do next week. After 23 years across hospitality, food service, multi-entity operations, and fiduciary environments, I've learned the highest-value work isn't the modeling — it's translating finance into operator decisions: pricing, hiring, when to take a draw, whether that new location is actually profitable. 🛠 TOOLS: QuickBooks Online (advanced), Power BI, Fathom, Excel, AI-assisted AP automation If you're an owner-operator tired of guessing at your numbers, send me a message describing your business and what's keeping you up at night. I'll tell you honestly whether I'm the right fit.

I am a finance professional with over 10 years of experience from alternative investments to corporate finance. Reach out to me if you need a hand in financial modeling, building out projections, creating and monitoring budgets, developing dashboards, conducting financial analysis and any topic that requires a seasoned and tested financial professional.

🏆 Top 1% on Upwork | Swift communication | Fluent English If your SaaS dashboard feels “busy,” users won’t adopt it. If your mobile app has friction, it gets deleted. I help teams fix that with clear, mobile-first UX/UI that guides users to the right action fast — and looks premium while doing it. I’m Alex, Product Designer and Team Lead at BN Digital — a design-first studio with 15+ years of experience and 1,800+ projects delivered. You can hire me for UX/UI only, or bring my team to deliver design + development + QA so you ship faster with less risk. What I design best SaaS / B2B platforms & CRMs: dashboards, admin panels, roles/permissions, workflows Mobile apps (iOS/Android): onboarding, subscriptions/paywalls, analytics, scheduling Data-heavy products: tables, filters, charts, reporting, complex IA E-commerce UX: homepage, PDP, product finder flows, conversion-focused improvements Design systems: components, tokens, variants, documentation for consistent scaling Key domains we know deeply FinTech • PropTech/Real Estate • SaaS/B2B • E-commerce • Healthcare/MedTech How we work (simple + effective) Quick discovery (goals, users, KPIs) UX flows + wireframes (fast iterations) High-fidelity UI + component library/design system Prototype + usability checks (when needed) Dev-ready handoff in Figma + implementation support (or full build by our team) What clients say 🌟 “Alex did an outstanding job — 6 stars if possible.” 🌟 “Excellent grasp on the concept — the end product was exactly what I wanted.” 🌟 “Fantastic UI redesign — we look forward to working with them again.” Tools: Figma (primary), Sketch, Adobe CC | Prototyping: Figma/Axure Dev collaboration: React/Next.js, React Native teams 📩 Message me with your product link + goal (conversion, retention, usability). I’ll respond quickly with a clear plan and next steps.

TOP-RATED FREELANCER and CFA CHARTERHOLDER, specialised in the following fields ✔️Financial Modelling ✔️Pitch Deck and White Papers ✔️Content Writing ✔️Data management on MS Excel ✔️Equity Research ✔️Valuation EXTENSIVE EXPERIENCE in delivering Equity Research on FORTUNE 500 companies. I have single-handedly managed the drafting of INVESTMENT PROPOSAL for M&A and CREDIT deals. I have a piece of vast knowledge in drafting FINANCE BASED CONTENT WRITING which involves financial articles and blogs for NEWS & EVENT purposes. I have delivered complete FINANCIAL MODELLING and drafted related PITCH DECK with extensive use of INFOGRAPHICS. ⭐Why choose me over other FREELANCERS?⭐ ✅ CLIENT REVIEWS: I focus on carrying through VALUE to my client base and earning their TRUST. The client feedback on my profile is immensely vital to me and the value that I provide. ✅ OVER-DELIVERING: This is the most important attribute for me as a freelancer. I maintain my focus on GIVING more than what the client expects to RECEIVE. I take pride in leaving all of my clients saying "WOW". ✅ READILY RESPONSIVENESS: Since the beginning of my career as a freelancer, I am extensively responsive and kept all communication lines completely open with my clients. ✅ HUMBLE NATURE: This is the biggest aspect of my life that is presented in every facet of my life. My basic nature involves treating everyone with respect, comprehending all situations, and genuinely wanting to IMPROVE my client's situation. In all the roles that I have held, I have fostered strong analytical skills. I simultaneously gained respect from staff and management through effective communication and liaison.