I help clients turn complex ideas, scattered feedback, and early-stage concepts into clear strategy, stronger messaging, better user experiences, and polished deliverables. My background combines UX research, product experience strategy, writing, editing, project coordination, and creative production. I’m especially strong at bringing structure to messy or underdeveloped work, whether that means clarifying a website, improving a user flow, synthesizing research, refining content, or turning feedback into actionable next steps. I can support projects such as: • UX audits for websites, apps, landing pages, onboarding flows, and service experiences • UX research and testing, including user interviews, surveys, usability testing, concept feedback, preference testing, and insight synthesis • Customer journey mapping, task flow review, onboarding review, and user experience recommendations • Website copy, landing page copy, messaging refinement, value proposition clarity, and competitive differentiation • UX writing, editing, rewriting, proofreading, and document polish • Accessibility-informed reviews focused on readability, clarity, contrast, navigation, and usability • Project planning, workflow documentation, stakeholder coordination, research readouts, reports, and strategic documentation For clients who need more structured support, I also offer fixed-scope services such as focused UX audits, research-to-prototype strategy sprints, and deeper experience strategy engagements. My experience spans federal digital products, healthcare-related product development, life sciences product management, independent film production, and educational media. I hold a Master of Engineering Management from Dartmouth College, a Bachelor of Engineering in Biomedical Device Design, and a Bachelor of Arts in Engineering Sciences. Clients can expect thoughtful communication, strong attention to detail, strategic thinking, and a practical, human-centered approach.

I help product teams understand user behavior, identify friction points, and turn research insights into clear product decisions that improve usability, conversion, and overall product performance. ABOUT ME I help product teams understand why users struggle, hesitate, or drop off, and turn those insights into actionable product decisions. My background combines UX research, behavioral analysis, and product experience design. Over the past 4+ years, I have worked across international consultancy, SaaS, and automotive environments, helping teams uncover user needs, identify friction points, and improve digital experiences through research-driven decision making. Most recently, I have been involved in behavioral research and usability testing for future mobility experiences, translating complex user insights into strategic product recommendations. I have also supported public institutions, SaaS products, and digital services through user research, UX strategy, accessibility, information architecture, and service improvement initiatives. MY AREA OF EXPERTISE INCLUDE • UX Aaudits & Heuristic Evaluations Expert evaluation of digital products to identify usability gaps, friction points, and conversion barriers. • User Interviews & Usability Testing Planning and conducting qualitative research (interviews, usability tests) to uncover user needs, behaviors, and decision drivers. • Product Discovery & Concept Validation Supporting early-stage product strategy by validating ideas, assumptions, and concepts through structured user research. • User Journey Mapping & Worflow Analysis Mapping and analyzing end-to-end user journeys to identify critical friction points, drop-offs, and opportunities for optimization across the full experience. • Survey Design & Behavioral Research Designing and analyzing surveys to capture structured user feedback and behavioral insights. • Information Architecture Designing and optimizing information structures to improve clarity, usability, and navigation efficiency, ensuring users can easily find and understand what they need. • Conversion & Activation Research Analyzing user behavior to understand conversion and activation patterns, identifying barriers in the user journey, and defining opportunities to improve engagement and business outcomes. • Research Synthesys & Insight Generation Synthesizing qualitative and quantitative data into clear, actionable insights. • UX Strategy & Product Reccomendations Translating user insights into informed decisions by aligning user needs, business goals, and product opportunities. MY APPROACH I work with both qualitative and quantitative research methods to help teams understand not only what users do, but why they do it. My approach is grounded in psychology, behavioral and design thinking, and evidence-based decision making. Rather than jumping directly into solutions, I focus on identifying the real problem first, ensuring product decisions are driven by user needs, business objectives, and measurable outcomes. LET’S WORK TOGETHER Whether you're validating a new product idea, improving an existing experience, or trying to understand where users are getting stuck, I can help you uncover the insights needed to move forward with confidence. Feel free to get in touch. I'd be happy to have a chat about your project and see how I can help.

Are users abandoning your product before they realize its true value? You're not alone — most startups struggle to understand what's preventing user engagement, conversion, or retention. I help you fix that. I'm a UX researcher for startups and digital products. I uncover the “why” behind user behavior — so your team can make confident decisions, improve experiences, and grow faster. With me, you get: 🎯 In-depth user research and usability testing 🧠 Clear, actionable insights 📈 Help validating your MVP, feature ideas, or redesign 🔍 Expert research on user needs, motivations, and friction points I've worked with early-stage startups and growing teams to solve questions like: • Why are users giving up after onboarding? • What's stopping them from completing key actions? • What features do they actually need? I don’t just deliver reports. I offer clarity — so you can make product decisions with confidence, quickly and without guesswork. Let’s talk if you need user research that drives real results. 📩 Send me a message and let’s uncover what’s holding your users back.

I specialize in creating user-centered solutions that drive impact. As a UX researcher for start-ups to Fortune 500 companies, I’ve developed research processes from the ground up, collaborated cross-functionally, and delivered insights that shape exceptional products. I help businesses create intuitive, user-friendly experiences by uncovering deep customer insights. With expertise in UX research, customer journey mapping, and persona development, I bridge the gap between user needs and business goals. User interviews, usability testing, and survey design Research process development and stakeholder alignment Mixed-methods research for actionable insights Workshop facilitation and experience design Conduct in-depth UX research to understand user behavior and pain points Develop customer personas that bring users to life and inform design decisions Map out end-to-end customer journeys to optimize user experiences Run usability testing, interviews, and surveys to validate product decisions Collaborate with designers and product teams to improve engagement and conversions

📌 Structure meets Insight, and I bring clarity to operations and depth to research. With 3+ years of experience in business operations and applied research, I help fast-moving teams stay focused, structured, and insight-driven. My work bridges both sides of the process: from building scalable systems to supporting research across psychology, UX, and social domains. 💡 What I Can Do: 💼Project & Process Management • Workflow design, SOP documentation, async team coordination • Cross-functional planning (ops, legal, research, product) • Deadline and stakeholder management across remote teams • Internal audits and process optimizations to reduce delays 💼 Researcher & Operations Support • Field research coordination: consent, scheduling, logistics • Literature reviews, competitive scans, insight curation • Mixed-methods study support (surveys, interviews, analysis) • Research asset organization (Notion, Airtable, Confluence) 🧰 Tools I Use: Notion · Airtable · Confluence · Zapier · Make · Jira · Trello · YouTrack Google Workspace · 1C · Figma · Canva · Scribe · Lucidchart · Excel If you're looking for someone who can connect the dots between execution and meaning, and support your team in both strategy and delivery, Let's work together🚀

Senior UX Researcher and product strategist with 12+ years building healthcare and SaaS products. I launched a productivity and scheduling tool from zero to one at a startup, then spent nearly a decade on a healthcare marketplace serving 2M+ members: first as the PM owning strategy, roadmap, and the shopping and enrollment experience, then as the senior researcher shaping product direction across 10+ product teams. I work from raw user behavior through to product decisions. What I bring: * Research across the full lifecycle: discovery, generative, evaluative, and benchmarking studies, including in-depth interviews, usability testing, ethnographic research, and survey design and analysis * Synthesis that drives decisions: journey mapping, service blueprinting, persona development, and competitive analysis * Measurement and analytics: behavioral analytics (FullStory, Mixpanel, Google Analytics), funnel analysis, and Voice of Customer programs (NPS/CSAT) * Product strategy: roadmap prioritization, KPI definition, build vs. buy and vendor evaluation, stakeholder alignment, workshop facilitation, and change management and adoption strategy Certified in UX research through Nielsen Norman Group and MeasuringU. Also work in Qualtrics, UserTesting, Optimal Workshop, InMoment, Miro and more. Whether you need a focused research study or someone to connect research to product decisions, I'd be glad to talk through your project.

I specialize in user experience design and research, combining 7 years of expertise in psychology and social sciences. My approach centers on understanding user behavior and transforming insights into impactful design solutions. I am skilled in mixed-methods research, qualitative and quantitative analysis, and have proficiency in tools such as SPSS, Figma, and Miro. My background includes developing and moderating user interviews, designing surveys, and conducting rigorous statistical analyses. Whether you need to enhance user interfaces or conduct thorough user research, I bring a unique perspective that bridges behavioral insights with practical design. Let's collaborate to create user-centered solutions that resonate with your audience and drive results.

👋 Hi, I’m Noémie! As a UX Researcher and Product Designer, I specialize in uncovering how users think, feel, and behave and designing clear, user-friendly, and visually engaging digital experiences. My goal is to help you better understand your users and clients, and to turn sometimes vague concepts into concrete, impactful products. Over the past 3 years, I’ve worked with organizations such as Thales, the CNRS, and Statista, where I specialized in combining UX research with design execution to improve adoption, engagement, and satisfaction. What I can help you with: • UX Research: interviews, surveys, persona creation, user journeys, wireframing, usability testing, and analysis. • UX/UI Design: intuitive web and mobile interfaces. • Optimization & Growth : increasing adoption, engagement, and overall user satisfaction. • SEO: advices on how to boost your online visibility. • Strategic Alignment: ensuring all UX work supports long-term product vision and marketing goals. The languages I speak fluently: • French: native • English: full professional proficiency (C2) • German: effective operational proficiency (C1) Ready to make your product more intuitive? Reach out to get started. If you want to know more about me and my projects, visit my portfolio: noemie-tapie.com

I am a Senior UX Researcher with over 10 years of experience in user research and 4 years in HR, combining rare dual expertise in understanding both users and organizations. I built a strong track record at Orange, where I held roles as UX Researcher, DesignOps Lead, and Talent Acquisition Manager, before transitioning to freelance in 2022. As an independent consultant, I have conducted 50+ interviews and usability tests for luxury brands, food tech companies, and international clients across multiple countries. My work delivers measurable business impact, as demonstrated by the Arturia client space redesign, which increased average order value and reduced support tickets. I am also an active mentor and UX trainer, having coached teams in Spain, Canada, and France, and trained staff at four corporate clients and a digital school. Grounded in cognitive psychology and human factors, I bring both scientific rigor and strong interpersonal skills to every project.

Where others see data, I see opportunity. I uncover unexpected consumer insights and convert them into strategic business value for you. Strategic Consumer Insights Leader with 10+ years of global experience turning consumer behavior into revenue-driving strategy across North America, LATAM, and EU. Proven expertise leading flagship consumer product launches-including Shark Robot Vacuum, SharkClean App, Ninja Kitchen App, Cryoglow, and Ninja Creami-delivering $400M+ in impact. Known for blending foresight, UX, and segmentation into actionable roadmaps that influence product, brand, and CX decisions. Passionate about category growth and building insight systems that scale across global teams and matrixed orgs. CORE CAPABILITIES Cross-Market Expertise: LATAM, North America, EU (including UK, Germany, France) Research Strategy and Execution: Ethnography, JTBD, IDIs, FGDs, segmentation, MaxDiff, TURF, pricing studies, diary studies, UX Quant & Qual Methods: Priced/unpriced concept testing, conjoint, IHUTs, usability, in-home ethnography