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$50/hr
100% Job Success
$8K+ earned
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100% Job Success - Top Rated Turn Website Visitors into Paying Customers with Clear, Persuasive Messaging Most businesses struggle to explain what they do in a way that resonates with their ideal customers. Confusing messaging leads to lost sales. That’s where I come in. I help businesses clarify their brand message and craft high-converting copy for their website, sales pages, and email marketing—so they attract the right customers and drive more conversions. Here’s How I Help You Stand Out & Sell More: ✅ Clarify Your Brand Message – Get a messaging strategy that clearly communicates your value.
 ✅ Create a Powerful Tagline – A simple, memorable tagline that sticks with your audience.
 ✅ Craft High-Impact Website & Sales Page Copy – Persuasive, strategic storytelling that keeps visitors engaged.
 ✅ Write Emails & Lead Magnets That Get Opened – Convert leads into buyers with compelling email marketing. My Proven 3-Step Process (Using the StoryBrand Framework): 📌 Step 1: Brand Strategy & Clarity – Define your ideal customer, offer, and key brand messages.
 📌 Step 2: Wireframes & Copywriting – Structure and write compelling content for your website, sales pages, emails, or lead magnets.
 📌 Step 3: Engage & Convert – Refine and implement strategic copy to optimize messaging and attract your ideal clients Business owners sometimes risk alienating potential customers by focusing too much on showcasing expertise or using overly technical language. Instead, I aim to foster trust by communicating in a way that makes customers feel understood and valued. When customers feel spoken to—not at—they are more likely to view your business as a trusted authority and choose to engage with your offerings. Ready to Transform Your Messaging? Let’s chat. Book a free 20-minute Discovery Call to discuss your project. I’ll outline a customized strategy, timeline, and pricing—so you can move forward with confidence. 🚀 Click “Invite to Job” to get started
Evelyn S. has worked .
$50/hr
100% Job Success
$20K+ earned
Available now
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A copywriter since way way before robot writers were even a glint in the AI of coders, Jon has experience of working Above-The-Line, Below-The-Line, Through-The-Line and even crossing the line now and again. He has worked (and continues to work) on ideas for Social, TV, Online, Press, Outdoor and DM. His Airbnb and VRBO listings, his landing pages web pages and product descriptions, his press releases, crowdfunders and rewrites will all be ripped off by machines in a couple of years. But you can get them fresh, now, here on Upwork!
Jonathan S. has worked .
$45/hr
100% Job Success
$3K+ earned
Available now
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You've been burned by health writers who got the science wrong. Copy that read like someone Googled your industry for five minutes. Your audience noticed. Your conversions showed it. I fix that. I'm an EKG-certified health writer. I don't just know the terminology, I work in clinical environments. That's not a course I took. That's a credential I earned. What I write: Clinical education articles for ophthalmology, optometry, and specialty health. Consumer content and product pages for supplement and DTC health brands. Website copy, email campaigns, and newsletters for health and wellness companies. Who I write for: Supplement and DTC health brands that need clinical credibility to convert. Clinical and specialty health companies that need content a physician will respect If it needs to be trusted before it converts, I write it.
Keren B. has worked .
Daniel M.
$76/hr
100% Job Success
$200K+ earned
Available now
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“My experience with Dan was amazing. He's a great communicator with impeccable timeliness. Reviewing Dan's work was almost unnecessary as his attention to detail and quality were fantastic." - One of many happy Upwork clients *************** You're looking for a writer who understands tech and can write in-depth content that's pitched at just the right level for the reader. With 10+ years' experience writing deep content and white papers for all sorts of B2B clients - SaaS, cybersecurity, smart manufacturing, cloud, data, AI, and more - I know how to research a market well, analyse data and info to come up with interesting insights, then create high-performance marketing materials that packs in a lot of value, but is easy to read. My motto is "clarity beats clever". ************ I can also help with positioning and content strategy for tech companies. If you have a great offer, but struggle to communicate it. I'll help pinpoint your ideal customer and their pain points, then come up with content angles that fit. I'm an "ideas person" with a deep interest in tech, marketing, and human psychology, and the intersection between the three. It means I can come up with interesting ideas for content, as well as write it in a way that keeps people engaged. My approach is to find the story first, write the piece using proven copywriting principles, add subtle engagement and persuasion techniques, enhance it for SEO (if needed), then edit it to make it flow in a natural way. I can also help you create a clear content marketing strategy, including identifying content pillars, finding topics and angles to write about, and creating a content calendar. If you need design for things like white papers, infographics, LinkedIn posts, and more, I can help with that too. *********** ABOUT ME *********** When you hire me, you’ll get the first draft within the agreed deadline. After feedback, I'll polish it and it's usually ready to publish after one or two revision rounds. I aim to become an extension of your team - focused on your goals, your deadlines, your target market, and your results. My writing aims to: 1. Get people's attention 2. Offer them well-researched relevant info and deep insights 3. Influence people to take action. ******************** My ideal clients are... ******************** - IT, tech, and SaaS - Manufacturing and engineering companies - Smart manufacturing tools and platforms - Industry 4.0 related to manufacturing - e.g. IIoT, data and AI products for manufacturers - Finance and Fintech - Startups in growth mode looking to build brand voice and authority - Established brands that want content with more clarity and persuasion *************** Services I Offer *************** - Brand positioning and web copy - If your offer is strong but your message feels out of focus, I’ll help you clarify your positioning, develop a stronger page structure, and write copy that explains why people should care. - Blog posts and technical essays - Useful, well-researched content that doesn’t read like it was assembled from the first page of Google or straight-outta-AI. Written to attract the right people and keep them reading. - White papers - Deep dives into complex ideas, written in plain English. Plenty of substance for serious buyers, but clear enough to be easily read on a coffee break. - Case studies - Customer stories that do more than say “the client was happy”. I’ll help show the problem, the thinking behind your solution, the work you did, and the results you got. - One-pagers, brochures & other sales enablement content - Clear, useful assets your sales team can send to prospects with pride. - Content strategy and planning - Ideas, angles, topics, and plans that give your content clear direction and purpose. - Founder and executive ghostwriting - LinkedIn posts and long-form content that sound like a real person with real thoughts. - I work closely with an excellent designer too, so if you need a full package of copy and design, let me know. You can see some samples of our combined work in the portfolio link. ********* Let's Talk ********* My digital door is always open to founders, CEOs, marketing managers, engineers, and anyone else involved in the wonderful (and sometimes weird) world of B2B tech. Ask me about content strategy, white papers, in-depth articles, thought leadership content, case studies, and anything else related to B2B content. You read to the end of my profile. Doesn't happen too often does it? Might as well get in touch then, eh? Joking aside - drop me a DM, I'm always up for talking about tech content - it's my passion and I love what I do.
Daniel M. has worked .
Makenzi W.
$45/hr
100% Job Success
$300K+ earned
Available now
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Howdy there! My friends call me Kenzi. I’m a marketer turned freelance writer in sunny San Antonio, Texas. As a content writer, I help businesses ramp up their content to find more customers. But I’m more than a freelance writer: I’m your partner. My mission is to stamp out flimsy copy and increase your reader engagement. Boost website conversions, audience retention, and, best of all, your bottom line, with content designed to win. Let’s convert your readers into loyal buyers. Regardless of your industry or audience, I have the expertise to get results without hand holding. I commonly cover these topics: - Search Engine Optimization - AI / Machine Learning - Internet of Things - PPC / Advertising - eCommerce - Small business marketing - Analytics - Influencer marketing - Conversion optimization - Branding - Social media - Livestreaming - Personalization Not sure if we're a good fit? Check out what just a few of my happy clients have to say about my work. "Kenzi was fantastic to work with, listened to feedback and was extremely professional." "Outstanding writer - moved and flexed with last-minute changes. Great work!" "Kenzi is just amazing. She is timely, knowledgable, and always easy to work with. Her writing is always creative and well thought out." "Love this contractor. Great writer, but even better she is fun, easy to work with, and is so effective. Impact. She's amazing. Great partner. Thank you!" "Kenzi consistently delivers high-quality content really quickly! I am really enjoying using her for many of my blogging and article projects!" "Makenzi has been a knowledgeable, reliable, and valued member of our team. She’s always on time and delivers superior content. It’s a pleasure working with her!" Interested in making your site a click magnet? Give me a shout to see how we can make magic together.
Makenzi W. has worked .
Matthew K.
$45/hr
100% Job Success
$10K+ earned
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As a copywriter I believe I possess the skills to take any piece of information, find the essence of the message within it and produce copy that is honest, engaging, accurate and successfully completes its objective. There are a variety of challenges that a copywriter faces. Having spent over a decade within the digital marketing industry I have come to learn how to create good copy to a strict deadline, how to write in bulk, under pressure, and in a variety of styles and themes depending on the client and situation. I also offer a proofreading and editing service for specialist blogs and articles. Agency Content Management - Within a number of full time roles I have looked after the entire content provision for digital agencies. This has entailed liaising with clients to put together extensive briefs that cover their requirements on a monthly basis, including website content, on-site blog posts and more in-depth off-site guest posts. As part of the role I also managed a team of writers to deliver the content, as well as taking on a large portion of the writing myself. Website Content Creation - Either working from scratch to create basic websites for start-up companies, or freshening up tired old copy for existing websites, I have the experience and ability to build a framework of copy for a website that engages with users and entices custom for the company in question. Whether a basic 3-5 page website, or an extensive site with many pages, sub-pages and layers, I believe in my ability to maximise the potential of any business through its website. Blog Posts - Many clients require either a stand-alone article or regular (weekly/monthly) articles to be posted on a website. Taking notes from clients initially I can work to order, putting together fun and cheery blog posts, company and industry updates, hints and tips and other topics to keep users reading and coming back for more. All of my content for on-site purposes is written with basic SEO in mind. In-Depth Articles - for guest post purposes or for a more in-depth look at specific topics, I can take data and information and make relevant copy that lasts the distance and helps a company stand out as an authority within that particular industry. The articles are assembled using information gleaned from numerous sources, including interviews with clients, fleshing out bullet points and short pieces of information provided, heavy research of exterior sources and re-writing of existing information provided to ensure it is web-ready. Product Description & Bulk Content - In some cases clients have come to me with projects where there are 100s of products for sale on the company website. It has been my task to work through, re-writing and creating authentic and original copy for each product in order to sell to the customer base and be completely unique on the web. Proof Reading & Editing Service - Provided with existing copy I supply a full and thorough proof reading service, working towards standards, themes and formats that are requested. This work has included web content, blog posts, academic work and marketing literature. Samples of my work can be provided upon request.
Matthew K. has worked .
Jamie T.
$65/hr
100% Job Success
$30K+ earned
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"And the results speak for themselves - during our last product launch, Jamie handled the whole email campaign from start to finish, and it brought in over $15,000 in a single week from our email list alone. That launch simply wouldn't have happened without him, because I wouldn't have had the time to pull it off myself." ------------------------------------------------------------------- "Working with Jamie was a really refreshing experience. All 5 star in creativity, communication, writing style, and quality of work. Jaimie also finished all the tasks ahead of schedule and he incorporated my feedback fast. I will be working with Jamie again." ------------------------------------------------------------------- "Jamie was very communicative and followed our prompt exactly. His work was flawless, and I very much recommend is writing skills to any marketing or sales team looking for support." ------------------------------------------------------------------- If you're in the info product or coaching space with a book-a-call funnel, you already know this: Your email list should be your most profitable asset. Not just another marketing channel you check off the list. That's where I come in. I don't just write emails and disappear. I handle the whole thing, so you can focus on what you actually do best (running your business, coaching clients, creating offers... you know, the important stuff). Here's what working with me actually looks like: - I write the emails (entertaining, story-based, direct-response copy that people actually want to read) - I send them out on your behalf (one less thing on your plate) - I manage deliverability, list hygiene, and all the behind-the-scenes stuff that matters, with hands-on experience in ActiveCampaign and Kit (formerly ConvertKit). - I advise on email strategy and launch campaigns (because good copy without a good strategy is just... words) And most importantly? I keep your list profitable while maintaining a strong relationship with your audience. The types of campaigns I create: 1. Promotional campaigns that actually convert 2. Launch sequences that build anticipation (and sales) 3. Newsletters people look forward to 4. Cart abandonment campaigns that bring people back 5. Win-back campaigns for inactive subscribers 6. Lead nurture campaigns for your book-a-call funnel 7. Autoresponders that work while you sleep Basically, if it involves email and making your business more money, I've got you covered. Why clients keep coming back: I treat your email list like it's mine. I research your audience, understand your offers, and write emails that feel like they're coming from you, not some 'copywriter'. Plus, the emails I write are actually enjoyable to read... Wild concept, I know. When your audience enjoys your emails, they'll open more of them, engage with your content, recommend you to their network, and (here's the big one) actually buy what you're selling. A quick heads up: I only take on a handful of new clients each month so I can give everyone the attention they deserve. If you want to turn your email list into a consistent revenue generator without it feeling like a full-time job... let's talk. Got questions? Want to see if we're a good fit? Send me a message or invite me to your job, and I'll get back to you. Looking forward to hearing from you.
Jamie T. has worked .
Emmanuel A.
$20/hr
100% Job Success
$20K+ earned
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The right words can be the key to unlocking growth for your business. My mission is to help businesses like yours articulate their vision, engage audiences, and drive results. With over 10 years of experience in content creation, I've mastered the art of blending SEO best practices with spellbinding storytelling. Whether you're looking for a marketing genius to elevate your brand, a technical writing expert to simplify complex concepts, or a seasoned copywriter to breathe life into your vision, I'm your go-to solution. WHY CHOOSE ME? - SEO Savvy: As an SEO expert, I craft content that not only speaks to your audience but also appeases search engines, ensuring your brand stands out in the digital crowd. - Versatile Writer: From crafting SEO-friendly articles for WordPress sites to penning persuasive product descriptions, my portfolio is a testament to my versatility and expertise in catering to a wide array of niches, including crypto, home improvement, medical writing, and more. - Strategic Marketer: Beyond words, I strategize with digital marketing prowess. My content is not just seen; it resonates, converting readers into loyal customers. - Innovative Thinker: Embracing the latest in AI, including GPT-4, I deliver cutting-edge content strategies and AI-generated articles that set trends. - Proven Success: Clients describe my work as transformative—a testament to my role as a catalyst for growth. From email marketing campaigns that captivate to SEO-optimized blogs that drive organic traffic, my approach is holistic and results-driven. DELIVERING EXCELLENCE, ONE WORD AT A TIME My methodology is simple yet profound. I listen, research, and then write, ensuring every piece of content I deliver aligns with your goals and addresses your audience's needs. I dive deep into understanding your project's unique requirements, using insights to craft narratives that not only answer the common questions but also anticipate and address your audience's unspoken needs. CERTIFICATIONS & SUCCESS STORIES Certified in Digital Marketing and Advanced SEO, my expertise is backed by formal training and real-world success. Clients have seen their sites soar in rankings, and brands transformed through the power of well-crafted words. My work has not just met deadlines; it has exceeded expectations, turning first-time clients into long-term partners. LET'S COLLABORATE I'm not just looking for projects; I'm looking to build partnerships. If you're seeking a full-time copywriter, a long-term blog writer with SEO expertise, or an expert in creating compelling email marketing content, let's connect. I promise not just to meet your needs but to exceed them, driving your brand towards its next milestone. I invite you to reach out, share your vision, and let me show you how the right words can unlock unprecedented growth for your business. With me, it’s not just about the content; it’s about creating a legacy. Best, Emmanuel A.
Emmanuel A. has worked .
$55/hr
100% Job Success
$100K+ earned
Available now
Offers consultations
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Top 1% of all Upwork talent. Persuasive product copy, warm/cold emails, and UX copy to ensure your readers are getting the best experience possible. Consumers buy products and services when they connect with a brand's story. They sense the voice and tone of the copy, and start to create an emotional bond. After enough exposure, they jump on board and become a member of your tribe. I'll gladly write your content to: ➡️Convert more readers into buyers ➡️Simplify existing copy into easy-to-read content ➡️Highlight the unique benefits of specific products ----------------------------------------------------------------------------------------------------------- *****Areas of expertise***** 📝Amazon product descriptions | Amazon feature bullets | Amazon A+ content | Amazon EBC content | Amazon SEO keyword writing 📝Shopify product descriptions | Shopify feature bullets | Shopify meta tags 📝UX microcopy | UX content strategies | UX wireframe analysis | Figma collaboration | Design review | Push notifications | SMS notifications | In-app notifications | Pendo messages 📝Landing pages | Landing page CTAs | Landing page microcopy 📝Etsy listings | Etsy feature bullets | Etsy SEO keyword writing 📝B2C emails | B2B emails | Cold emails | Transactional emails 📝eBay listings | eBay feature bullets | eBay SEO keyword writing *****What I can do for YOU**** ✅Craft high-converting product descriptions for your Amazon, Shopify, eBay, Etsy, or Facebook products. ✅Create accessible microcopy for your website, app, or digital catalog - while partnering with UX designers, product owners, and scrum masters. ✅Streamline your product catalog to have a matching tone of voice and style. ✅Design content guidelines for your brand, then document them through Confluence, Google Suite, Microsoft, or other content-management programs. *****Industries I've worked with**** 📚eCommerce 📚Retail 📚Finance 📚Travel/Tourism 📚Hospitality 📚Small Business Development 📚Cybersecurity 📚Personal Development
Ryan James H. has worked .
Adrian D.
$95/hr
100% Job Success
$100K+ earned
Available now
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I may be a top-rated plus Comedy Writer and copywriter with 15+ years of experience, but still, my greatest achievement was winning an argument with my wife one time. Hey. I'm Adrian. I write content that sells. Content that addresses pain points and converts. Content that will get your target audience to laugh. Because humor, when done right, connects and drives results. Notable clients include: General Electric, BBDO NY, Procter & Gamble, Love Island/ITV Studios, Gala Games, Eaton Corporation, Funko Inc., LesserEvil, PeaTos, and so much more. As a COMEDY WRITER (and recovering stand-up comedian), I'll write or punch up your material so that it's dangerously funny. Screenplays, animated series, episodic series, sketches, stand-up, roasts, video game scripts, comics, plays, and more. As a COPYWRITER, I write unique, pinpoint-accurate, and hilarious copy for B2B, B2C, SaaS, fintech, direct response copywriting, email marketing, commercials, corporate videos, VSLs, explainer videos, social media, websites, blogs, slogans, and more. As a SPEECHWRITER, I've written drop-dead funny content for TED talks, TEDx talks, keynotes, fundraisers, weddings, corporate, eulogies, sales summits, motivational, and more. As an AI FILMMAKER, using Google Labs Veo 3, I'm a dual-threat copywriter and AI-video generation specialist, who can concept, write, and fully produce your video end-to-end. I've even created funny content for CPA's, dental hygienists, and data analysts. (They say it couldn't be done.) Comedy Training: Upright Citizens Brigade, Peoples Improv Theater, NY Comedy Club, Broadway Comedy Club, NY Film Academy, Chicago City Limits, The Actor's Project NYC. My expertise is writing and producing humor that sells. And I would love to work with you. You've read this far, so why not holler at me, shoot me a message, or invite me to your project? Let's do this.
Adrian D. has worked .