I help startups, SMBs, and global brands turn market research into actionable strategies that drive growth and strengthen brand positioning. I’m a Go-To-Market Strategist with 12+ years of experience and 3,800+ Upwork hours, specializing in market research, competitive analysis, consumer insights, and brand strategy. With a Ph.D in Marketing and expertise in AI-assisted analysis, I translate complex data into clear, high-impact actions that improve product positioning, customer acquisition, and ROI. Led 150+ campaigns and projects across industries including SaaS, E-commerce, FMCG, healthcare, industrial robotics, and IT startups, working with global brands like Mastercard, Pepsi, Coca-Cola, Nestlé, Honda, and Toyota. My work has driven $50M+ in sales growth and helped startups secure funding with investor-ready marketing strategies. Services I offer: 1. Market Research & Consumer Insights: Market Research | Market Analysis | Competitive Analysis | Customer Segmentation | Consumer Behaviour | Data Analysis | Consumer Insights | Product Research | AI Assisted Insights I conduct deep-dive research and uncover the “why” behind customer behavior, delivering insights that guide strategic decisions and accelerate growth. 2. Go-To-Market & Marketing Strategy: Market Strategy | Go-To-Market Strategy | Product Launch Strategy | Pricing and Positioning | Marketing Mix Modeling | Growth Hacking Strategy I help startups, SMBs, and global brands design actionable go-to-market plans that maximize ROI, improve product adoption, and create a strong market presence. 3. Brand Strategy: Brand Strategy | Brand Positioning | Brand Messaging | Story Telling | Brand Naming | Brand Tagline | Visual Identity Development I craft brand strategies that resonate with target audiences, strengthen brand equity, and differentiate clients from competitors. 4. Digital Marketing Strategy: Performance Marketing | Social Media Marketing | SEO | Marketing Automation | Influencer Marketing | Full Funnel-Optimization I design campaigns that attract high-value customers and deliver measurable results across digital channels, from search and social to email and automation. Softwares & Tools: SPSS | AMOS | SmartPLS | R | PyCharm | HubSpot | Klaviyo | Google Ads | Meta Ads | LinkedIn Sales Navigator | Meta Business Suite | Google Ads | ChatGPT | Claude AI | Notion AI | Canva | Adobe Creative Suite | Access to Top Global Data Sources: Paid access to Statista, IBISWorld, and Euromonitor for accurate, data-driven insights. 🗣 Client Feedback: "Ali helped position our brand and create a phenomenal website. He understands marketing from A to Z and created tremendous value. We continue to work with him on new ventures." Jamie Callihan, CEO, JLC Industrial & Robotics (USA) 🎯 I take on a limited number of projects each month to ensure quality. If you're serious about growth, let's talk — message me with your project details.

🚀 Fractional Ecommerce CFO | Shopify CFO | Amazon CFO | DTC CFO | SaaS CFO | COO | Controller | FP&A Expert I help Ecommerce, DTC, and SaaS founders scale profitably through better financial visibility, cash flow forecasting, inventory planning, and data-driven decision making. Over the past 10+ years, I have worked with 20+ Ecommerce, DTC, and SaaS companies generating between $500K and $50M+ in annual revenue across Shopify, Amazon, TikTok Shop, Etsy, WooCommerce, and multi-channel businesses. ━━━━━━━━━━━━━━━━━━ WHO I HELP ━━━━━━━━━━━━━━━━━━ ✔ Shopify Brands ✔ Amazon Sellers & Aggregators ✔ DTC Ecommerce Businesses ✔ Multi-Channel Retail Brands ✔ Subscription & SaaS Companies ✔ Founder-Led Businesses ✔ Companies Generating $500K–$50M+ Revenue ━━━━━━━━━━━━━━━━━━ FRACTIONAL CFO SERVICES ━━━━━━━━━━━━━━━━━━ 📊 Ecommerce Financial Management • Accrual-Based Ecommerce P&L • SKU-Level Profitability Analysis • ASIN-Level Profitability Analysis • Gross Margin & Contribution Margin Analysis • Financial Reporting & Board Reporting • Monthly CFO Reporting Packages 💰 Cash Flow Forecasting & Planning • 13-Week Cash Flow Forecasting • Cash Conversion Cycle Analysis • Working Capital Management • Scenario Planning & Financial Modeling • Liquidity Planning • Growth Financing Preparation 📦 Inventory & Supply Chain Finance • Inventory Forecasting • Inventory Cash Flow Planning • Inventory Turn Analysis • Reorder Point Optimization • Purchase Planning • Inventory Aging & Dead Stock Analysis 📈 Ecommerce KPI Dashboards • CAC (Customer Acquisition Cost) • ROAS (Return on Ad Spend) • MER (Marketing Efficiency Ratio) • LTV (Lifetime Value) • Contribution Margin • Inventory Turnover • Cash Burn & Runway • Operating Cash Flow ━━━━━━━━━━━━━━━━━━ CONTROLLER & FP&A SERVICES ━━━━━━━━━━━━━━━━━━ ✔ Budgeting & Forecasting ✔ Financial Planning & Analysis (FP&A) ✔ Variance Analysis ✔ Strategic Financial Planning ✔ Management Reporting ✔ Profitability Analysis ✔ Cost Control & Expense Management ✔ Business Performance Dashboards ━━━━━━━━━━━━━━━━━━ COO & STRATEGIC OPERATIONS SUPPORT ━━━━━━━━━━━━━━━━━━ • Operational KPI Tracking • Growth Strategy Support • Process Optimization • Team Performance Reporting • Executive Decision Support • Scaling & Expansion Planning ━━━━━━━━━━━━━━━━━━ TOOLS & SYSTEMS ━━━━━━━━━━━━━━━━━━ ✔ QuickBooks Online (QBO) ✔ Xero ✔ Triple Whale ✔ Shopify Analytics ✔ Amazon Seller Central ✔ Excel & Google Sheets ✔ Power BI ✔ Looker Studio ✔ ProfitBooster AI ✔ EcomScaleAI ━━━━━━━━━━━━━━━━━━ RESULTS MY CLIENTS ACHIEVE ━━━━━━━━━━━━━━━━━━ ✅ Improved Cash Flow Visibility ✅ Better Inventory Purchasing Decisions ✅ Increased Profitability Through SKU-Level Analysis ✅ Reduced Cash Shortages ✅ Improved Working Capital Efficiency ✅ Better Marketing Spend Decisions ✅ CFO-Level Insights Without Hiring a Full-Time CFO ━━━━━━━━━━━━━━━━━━ WHY WORK WITH ME? ━━━━━━━━━━━━━━━━━━ • 10+ Years in Ecommerce Finance • Experience Across Shopify, Amazon, TikTok Shop, Etsy & WooCommerce • Worked with Brands from $500K to $50M+ Revenue • Fractional CFO, COO, Controller & FP&A Expertise • Founder-Friendly Reporting • Strategic Partner, Not Just a Bookkeeper • Offshore Cost Advantage with Enterprise-Level Quality ━━━━━━━━━━━━━━━━━━ START WITH A CASH FLOW & PROFITABILITY AUDIT ━━━━━━━━━━━━━━━━━━ Before any long-term engagement, I offer a comprehensive Ecommerce Financial Health Audit where I review: ✔ Cash Flow Position ✔ Profitability Drivers ✔ Inventory Risks ✔ Working Capital Efficiency ✔ Growth Opportunities You'll receive actionable recommendations and a roadmap to improve profitability and cash flow. 📩 Send me a message to discuss your Ecommerce, DTC, Amazon, Shopify, or SaaS business and let's build a financial system that supports profitable growth.

✅ Top 1% Full-Stack Developer on Upwork 100% JSS | Top Rated Plus ✅ 6,170+ hours delivered across SaaS, AI Apps & Automation ✅ MVPs shipped in 4-6 weeks, not months ✅ 49+ clients across SaaS, AI Agent Development & n8n Automation I build AI-powered SaaS platforms, MVP web applications, AI agents, RAG systems, and n8n automation workflows for startups, agencies, and product teams. Over the past 8+ years, I've worked with founders and teams across SaaS, Fintech, Real Estate, E-commerce, Healthcare, EdTech, Travel, HR/Recruitment, and Web3. My focus is turning ideas into products that actually ship, scale, and survive past the MVP, not prototypes that fall apart the first time a real user touches them. The goal is always the same: build fast, build clean, and build the kind of product you don't have to rewrite six months from now. 🤖 AI & Automation n8n, Make, Zapier, Pipedream workflow automation (self-hosted & cloud) LangChain, LangGraph, CrewAI multi-agent systems & AI agents OpenAI (GPT-4o, GPT-5), Claude, Gemini, Llama , LLM integrations Pinecone, Weaviate, Supabase Vector, ChromaDB, Qdrant , RAG & vector search Monday ,HubSpot, Zoho, Salesforce, GoHighLevel , CRM integrations 💻 Full-Stack Engineering Frontend: Next.js, React, TypeScript, Tailwind CSS, Redux, shadcn/ui, HTML5 Backend: Node.js, Nest.js, Express, Python, FastAPI, Django Databases: PostgreSQL, MongoDB, Supabase, MySQL, Redis, Firebase APIs: REST, GraphQL, tRPC, WebSockets, webhooks, real-time systems Cloud: AWS, Vercel, Docker, CI/CD, GitHub Actions, Azure DevOps, GCP Mobile: React Native, Expo (iOS & Android) What I Build SaaS MVP Development End-to-end SaaS platforms , authentication, Stripe billing, multi-tenant architecture, admin dashboards, the whole build. Production-ready from day one and designed to scale past MVP without a rewrite. If you're a founder with a validated idea and need it live in weeks, this is my core work. ✅ AI Agent Development & RAG Systems Production-grade LLM applications with memory, tool use, and vector search. Custom RAG pipelines for private knowledge bases, AI copilots for internal tools, multi-agent systems that actually do work. Not ChatGPT wrappers, real systems with evaluation loops, guardrails, and observability built in. ✅ n8n & Workflow Automation Custom n8n workflows and self-hosted deployments, CRM and API integrations, AI-powered automations, internal ops automation. I build workflows the way I'd want to inherit them clean, documented, and actually maintainable by the next person who opens them. ✅ Next.js & React Web Applications Dashboards, internal tools, multi-tenant SaaS apps, real estate platforms, e-commerce sites, job boards, analytics platforms. TypeScript-first, proper architecture, real testing. ✅ AI Integrated Into Existing Products Adding AI features into live SaaS apps without disrupting users or performance. If you have a working product and want to plug in intelligent search, copilots, or AI-driven workflows, this is the lane. 💼 Background Co-founder & CEO at G7Technologies. I've built production SaaS products including a multi-tenant analytics dashboard, an AI sales agent platform (Sellagent), and multiple automation systems running in production today. IBM AI Engineering certified. 💡 Next step If you have a serious project and want to figure out whether I'm the right fit, I offer a free 15-minute scoping call. No pitch, no pressure just a straight conversation about what you're building. 🧭 How I Work Discovery first Before any code, I figure out what you're actually trying to solve. Sometimes the stated feature list isn't the real problem , a quick scoping call usually exposes the difference. Architecture plan Once the problem's clear, I write up a short architecture plan ,stack choices, data model, integration points, what's in scope, what's explicitly not. You approve it before I build anything. Iterative sprints I ship in short cycles, not big reveals. Something working in your hands every few days beats a polished demo in a month. It also means we catch wrong assumptions early, while they're still cheap. Communication that matches your team . Some clients want daily Slack and Loom updates. Others want weekly demo calls and to be left alone in between. I adapt to your rhythm you're paying for results, not meetings. Launch support Projects don't end at deploy. I stay on to handle the bugs that only surface in production, the "small tweaks" that always come up, and the handoff to your team if there is one. 📐 Engagement I work mostly hourly, billed through Upwork's time tracker so you see exactly what you're paying for. Fixed-price works too when the scope is genuinely fixed but most real projects aren't, and hourly keeps us both honest. Send me a short message describing the project and we'll take it from there.

Navigating CFO-level foresight in complex financial situations is what I execute. I've rolled down my sleeves to arrange $300M+ syndicated financing through 8 global and regional banks, 4x EBIT and 2x FCF expansion, $100M IPO readiness, $500M M&A due diligence, $50M commercial paper, multiple green / brown field capital restructurings and full-scale ERP implementations. I’ve spent 20+ years in US, British, European, and Japanese multinationals, private equity, family-owned businesses, startups, in diversified industries to deliver practical outcomes in cash flow, profitability, governance, funding, controls, turnaround, and high-stakes business decisions. I built my career inside factories, boardrooms, and capital-intensive businesses across the UAE, Saudi Arabia, Qatar, and Pakistan. At Honeywell, I directly managed a $200M+ P&L, drove 30% revenue growth and $20M operating income, improved working capital by 7 turns and conversion cost KPIs by 30%, earned Bronze Award-recognized site performance, while stress-testing McKinsey and Big Four financial models against operational reality for M&A, JV, restructuring, and performance improvement. At Coats, I led finance across complex manufacturing operations driving 4x EBIT expansion, delivered 2x FCF expansion, completely de-risked the balance sheet, drove $20M capital expansion, and executing a finance-led turnaround.

I help founder-led and scaling companies build compensation and HR systems that support growth, protect margins, and reduce risk. With over 25 years of experience in executive search, compensation strategy, and HR advisory, I work directly with founders and leadership teams who need senior-level guidance without hiring a full-time HR executive. I hold four senior certifications: **Certified Compensation Professional (CCP) **Certified Executive Compensation Professional (CECP) **SPHR (Senior Professional in Human Resources) **GPHR (Global Professional in Human Resources) My work is especially valuable for companies moving from “informal and reactive” to structured and scalable. **Compensation Strategy & Pay Architecture **Market benchmarking and true-market analysis **Salary band design and internal leveling **Incentive and bonus plan development **Executive and leadership compensation modeling **Equity and long-term incentive guidance **Pay equity and internal alignment reviews I help companies answer critical questions such as: Are we paying competitively — and sustainably? How should we structure incentives as we grow? What is a defensible compensation range for this role? How do we align pay with performance and profitability? Fractional HR & Growth Advisory **Multi-state compliance and wage/hour guidance **Performance management structure **Organizational design and role clarity **Policy development and risk mitigation **Hiring strategy and workforce planning Clients typically engage me when: **They are growing quickly and need structure **Compensation decisions are becoming more complex **They want senior HR guidance without adding executive overhead **They need clarity before funding, expansion, or scaling My approach is practical, data-driven, and business-focused. I understand that every compensation decision impacts margin, retention, and long-term sustainability. Available for project-based work or ongoing advisory relationships.

Amazon FBA and TikTok Shop growth — that's what I do, and I've been doing it for 10+ years with a proven team and $625M+ in results behind us. I'm Sergii, CEO of AMS Pilot — a full-service eCommerce agency specializing in Amazon PPC, Amazon SEO, listing optimization, and complete TikTok Shop management including ads, affiliates, and influencer partnerships. Amazon Services: ✔️ Amazon PPC — Sponsored Products, Sponsored Brands, Sponsored Display ✔️ Campaign restructuring, bid optimization, keyword research & TACoS management ✔️ Amazon SEO — listing optimization, A+ Content, keyword indexing & ranking ✔️ Full account management — strategy, reporting, and KPIs set before we start ✔️ Private Label launch strategy for new products TikTok Shop Services: ✔️ End-to-end TikTok Shop setup, management & fulfillment optimization ✔️ TikTok Ads Manager — high-converting paid campaigns with proven 3X ROAS results ✔️ UGC & influencer outreach — managed partnerships, briefs, and content calendars ✔️ Affiliate program setup and management ✔️ Proprietary profit-tracking tool built specifically for TikTok Shop analytics Results we've delivered: 🔹 $625M+ in Amazon sales generated 🔹 $200M+ in Amazon ad budgets managed 🔹 Average ACOS reduced by 25% across 40+ brands 🔹 $10M+ in TikTok Shop revenue generated 🔹 3X average ROAS improvement on TikTok ad campaigns 🔹 20+ TikTok Shop brands fully managed Whether you need Amazon PPC management, a full listing overhaul, a TikTok Shop launch, or an end-to-end eCommerce growth partner — send me a message and let's build something profitable together

Helping digital founders organize, optimize & scale through strategy & systems. I help early-stage and scaling digital businesses turn chaos into clarity through systems, strategy, and execution. Whether you’re a startup founder building your MVP, a freelancer ready to formalize your business, or a growing digital brand struggling with internal chaos, I help you get organized, make smarter decisions, and scale without burnout. 🔹 What I Do: - Build your business structure from the ground up or reorganize what’s not working. - Design and implement growth systems: dashboards, automation, workflows, SOPs. - Help you define your value proposition, target market, and monetization model. - Act as your fractional COO or strategic advisor — directly working with the founder. - Get you investor-ready with pitch decks, financial models, and growth metrics. 📌 Who I Work With: - Tech startups & digital businesses (SaaS, platforms, service providers, solopreneurs). - Female founders & creatives ready to professionalize and scale. - Startup teams preparing for investment or systematizing operations post-MVP. - Business owners tired of duct-taped tools and reactive decision-making. 🛠️ Tools & Frameworks I Use: Notion · Airtable · ClickUp · Power BI · Lean Canvas · Zapier · Stripe · Google Workspace · CAC/LTV modeling · OKRs · Value Proposition Design ⭐ Most Requested Services: - Business strategy & MVP structuring - Operations clean-up & system implementation - Investment readiness (pitch deck + financials) - Monthly founder advisory (like a strategic co-founder) - Automation & KPI dashboards for remote teams 💡 Why Work With Me: I don’t offer fluff. I offer clarity. My clients walk away with organized operations, aligned strategy, and scalable systems and most importantly, the confidence to lead without second-guessing. Let’s start with a diagnostic session and see if my method is the right fit for your business.

I run a small team of top tier ecomm and automation pros, ShopFab ( shopfab.dev ). We specialize in working with manufacturers, distributors, B2B, and some DTC businesses. Above all else, we prioritize communication, proactive guidance and quality. You can watch our overview video here: youtu.be/3ausX7GtqAM . Need an ERP integration, McMaster-Carr style filtering/search, account-based pricing, net-30 terms, or workflow automation between your systems? We've got you covered.

You've hit an inflection point. The strategies that got you here founder-led sales, reactive marketing, sheer force of will are no longer enough to get you to the next level. You need a predictable system for growth, but you don't need the risk and overhead of a full-time executive. That's where I come in. I'm not a consultant who delivers a slide deck and disappears. I'm an operator who has been exactly where you are. I've built and sold three B2B companies from the ground up , and I led Go-to-Market strategies at Microsoft that recruited over 15K new partners to the Azure ecosystem. I install the battle-tested growth systems that turn chaos into clarity and revenue into a scalable, exit-ready asset. How I Deliver Results: Go-to-Market (GTM) Strategy: I build the roadmap that aligns your product, marketing, and sales, creating a direct path to your ideal customers. Lead Generation & Revenue Operations (RevOps): I architect the full-funnel machine (across LinkedIn, SEO, Paid Media, & Email) that generates a predictable flow of qualified leads and increases close rates. Fractional Leadership: You get the expertise of a seasoned CMO/CRO to lead your team and execute the strategy, without the executive-level cost. My Track Record – By the Numbers: * $0 to $5M: Bootstrapped TechAssist to a successful acquisition over 5 years. * $0 to $4M: Scaled Cloudbearing to a profitable exit in 36 months. * $100M+: Managed a global product portfolio at COMPAREX, generating over $100M in new contract sales. * 15,000+: Recruited over 15,000 software vendors to the Microsoft marketplace with targeted GTM campaigns. Ready to build your predictable growth engine? Click the 'Invite' button to schedule a no-cost, 30-minute GTM diagnostic call. We'll map out your fastest path to scalable revenue.

OVERVIEW: I am an Expert-Vetted Market Intelligence & Data Analytics Consultant renowned for collaborations with some of the world's most prestigious companies. My expertise in providing data and analysis supports evidence-based strategic decisions, catering to a diverse clientele from disruptive startups to Fortune 100 corporations. As a dynamic entrepreneur and investor, I am committed to advancing my clients' growth through innovative research, thorough analysis, and detailed reporting. I'm super passionate about generating deep insights from complex data & presenting them in a way that strategically supports decision-makers. A testament to my service quality is that approximately 50% of my Upwork history involves rehires. I have maintained the Top-Rated Badge since March 2015 and the Expert-Vetted (top 1%) badge since September 2020. SERVICES: As an expert in finding, cleaning, analyzing, and presenting business-related data, my services include: ✅ Market Research and Intelligence: Industry Analysis, Competitive Intelligence, Company Research. ✅ Data Analytics and Visualization: Data Analysis, Survey Design & Analysis, Data Reports & Dashboards ✅ Strategic Business Consulting and Market Positioning ✅ Product Development and Innovation Strategy ✅ Investment Due Diligence and Analysis INDUSTRY-LEADING DATABASE ACCESS: I have paid access to prominent databases such as IBISWorld, LexisNexis, Gartner, Nielsen, Hoovers, Passport Euromonitor, Mintel, Capital IQ, Forrester, eMarketer, Dun & Bradstreet, MarketResearch, Frost & Sullivan, Statista, & more! SOFTWARE SKILLS: Excel, Tableau, R, Python, Power BI, Salesforce, NetSuite, SQL, Qualtrics, SurveyMonkey, ParseHub SUCCESS STORIES: I have helped firms and organizations achieve growths in tens of millions of dollars by developing products for startups, expand market presence, enhance user engagement, and achieving novel insights in academia. For project highlights, please review my Upwork Portfolio, in which I have listed 16 case studies. Those demonstrate that I've helped clients across various industries launch and scale high-impact products, generating tens of millions in revenue. PROJECT MINIMUMS: As I get a lot of invitations to apply for new projects, please note that I have a minimum project size requirement of $7,250 to accept new clients. Also, note that my rates will vary significantly based on the size of the project. For a detailed breakdown of my consulting fees, please feel free to inquire, and I will provide a comprehensive rate document. -------------------------------------------------------------------------------------------------------------- Specialty Keywords: Market size, Market share, Competition Analysis, Research Analyst, Market Analyst, Market Researcher, Financial Data, Collect Data, lead generation, Data Gathering, Create a List, Email Address, NAICS, SIC, List of People, Statistics, Analytics, Pivot, Tables, Survey Analysis, Data Scientist, Analyze Data, Churn, Mergent, First Research, DNB, D&D, IHS, Consumer Reports, , Thomson One, Bing, perplexity, GPT, openAI, capterra, G2, cluster analysis, k-means, kmeans, LLM, ChatGPT, 5.3, GPT, OpenAI API, Claude, Anthropic, Gemini, Llama, open source, openclaw, Prompt Engineering, Fine-Tuning, RAG, LangChain, Large Language Models, Generative AI, sentiment analysis, GTM, scraping, geospatial, cohorts, predictive, territory optimization, share of wallet, due diligence, census, usaspending, BLS, BEA, govwin, govspend, bloomberg, LSEG, deltek, Pitchbook, frontier analysis, van westendorp, UCITS, CRM, Agentic AI Industry experience Keywords: AI, architecture, bakery, bathhouse, betting, blockchain, café, CBD, civil engineering, closed captioning, cloud, computational chemistry, construction, consulting, consumer goods, CPG, data privacy, dating, dental, e-commerce, event management, file sharing, finance, fintech, fitness, fresh produce, fundraising, gambling, gloves, gym, healthcare, HR, hvac, industrial rental, insurance, investing, IoT, machine learning, marketplace, medical equipment, molecular dynamics, multichannel marketing, oil & gas, OKR, private equity, psychedelics, real estate, recruitment, restaurant, robotic process automation, RPA, SaaS, software, solar, spa, sports equipment, staffing, structural health monitoring, technology, training, translations, watches and jewelry, wealth management, wearable, wellness., sustainability, carbon, nonprofit, web3, crypto, loyalty, retail, wholesale, museum, behavior, mental, art, elearning, media, augmented reality, medical carts, farming, text to speech,, renewable, cybersecurity, medical device, ecosystem, elections, voting, artificial intelligence, philantropy, govtech, HCM, government procurement , HR tech, climate tech, beauty, hospitality, SLED