Operations & Executive Consultant, Business Analyst, Product Manager & Business Management Consultant with 15+ years leading £50k–£100m projects in finance, healthcare, SaaS, retail, public sector. Strategy, GTM, BPMN, SOPs - clarity that ships. I help organisations gain clarity fast - working as an Operations & Executive Consultant, Business Analyst, Product Manager, Project Manager, Business Management & Operations specialist, Business Management Consultant, Management Consultant, and Business Manager. I deliver strategy, GTM structure, and predictable delivery. I blend strategy with hands-on execution: process mapping, process improvement, business systems, SOPs, and delivery frameworks - covering business process design, operational alignment, GTM readiness, and product delivery. As a Leadership Coach and Executive Coach, I help founders and managers strengthen leadership, communication, and process ownership. As an IT Startup Guide, I support enterprises and startups with roadmaps, business plans, GTM strategies, and SOPs that scale. 🎯 What I actually do - Operations & Executive Consulting - operating models, C-level advisory, scale-readiness - Business Analyst, IT Business Analyst & Business Management Consultant work - Product Manager - discovery, roadmap delivery, user stories, stakeholder alignment - Business management, business operations & strategy execution - Process mapping, business process redesign, BPMN diagrams & business systems optimisation - SOP creation, GTM plans, operating models & organisational workflows - Project Manager across Agile & Waterfall - full lifecycle - Leadership development as a Leadership Coach, Executive Coach & Executive Consultant - Digital transformation guidance as an IT Startup Guide - Operations support as a Business Manager, Operations Manager & Operations Consultant - Executive Virtual Assistance for founders and C-level - UX/Service design, roadmap planning, requirement analysis & documentation - Cross-functional team leadership (2–10 people, onshore/offshore) ⚙️ How I deliver - Turn strategy into execution with frameworks, processes & GTM steps - Rebuild business processes end-to-end for predictable delivery - Map requirements into BRDs, HLD/LLD, SOPs, user stories & playbooks - Redesign business systems & operations for cross-team alignment - Drive product delivery as a Product Manager — discovery to launch - Guide teams as a Leadership Coach, Executive Consultant & operational partner - Advise early-stage teams as an IT Startup Guide - Hands-on ownership as a Senior Project Manager, Business Analyst & Operations Consultant 🌍 Industries Tech, finance, healthcare, energy, education, government, retail, eCommerce, SaaS, pharmaceuticals, logistics - £50k pilots to £100m digital programmes across UK, US, EU, Africa & Asia. 🏆 Highlights - 174 global digital launches supporting $3.6bn in revenue - Operational redesigns for global enterprises as a Business Manager, Executive Consultant & Operations Consultant - SOPs, BCDR documentation & compliance frameworks for regulated sectors - Transformation reviews for AstraZeneca, BP & HMCTS - Founders and CTOs supported as IT Startup Guide, Product Manager & strategic operations partner 💡 Why clients choose me I combine multiple senior roles that companies usually hire separately: Executive Consultant, Operations Consultant, Operations Manager, Business Management, Business Manager, Business Analyst, IT Business Analyst, Data Analyst, Product Manager, Project Manager, Online Business Manager, Business Management Consultant, Management Consultant, Content Writer, Executive Assistant, Virtual Assistant, Executive Virtual Assistant, Leadership Coach, Life Coach, Executive Coach, Career Coach, IT Startup Guide - plus a Strategy, GTM, BPMN, SOPs, roadmap delivery, operating models, business process design,requirements, user stories, process improvement, stakeholder management, leadership training & capability building expert across finance, healthcare, SaaS, retail & public sector.

I am a business consultant who focuses on enabling new founders and established business owners to succeed by providing business strategy support, writing comprehensive business plans, preparing compelling pitch decks, developing financial forecasts, and by assisting with capital raises. Since 2020 I have enabled over 300 entrepreneurs to raise in excess of $50 million to launch their companies and achieve their goals. I am ready to help you do the same right now! I am an entrepreneur myself. I founded and run the Acre of Independence Farm in Woodbury Connecticut, which delivers high quality organic produce, poultry products and maple syrup to a growing list of customers. Recently I co-founded Axiom Business Strategies, which provides dedicated support to new entrepreneurs and established companies seeking greater success in their respective industries. I am also a veteran, a retired Army Green Beret who spent nearly 27 years on active duty, which included four combat tours in Afghanistan and service in Latin America and Sub-Saharan Africa. In my final military assignment, I served in the White House as a Director for Counterterrorism on the National Security Council. I have a B.S. in Finance from the University of Connecticut, an MBA from Webster's University, a Master in Military Arts and Science degree from the School for Advanced Military Studies, and a Master of Science Degree in Resource Strategy from National Defense University. If you are looking for support refining your business strategy, creating your business plan or pitch deck, developing your financial forecast, or raising capital, please contact me today, and let’s get started!

Most finance professionals tell you what happened. I help founders and business owners understand what happens next. Whether you're managing cash flow, planning growth, preparing for investors, improving reporting, or making strategic decisions, finance should provide clarity, not just numbers. I work with startups and SMEs to build financial models, forecasts, reporting frameworks, and decision-making tools that help management answer critical questions: • Can we afford to hire? • How much funding do we need? • How long is our runway? • Which customers, projects, or services are most profitable? • What should we report to investors? • What happens if revenue misses plan? With 8+ years of experience across accounting, FP&A, forecasting, investor reporting, and financial management, I help businesses transform financial data into actionable insights. Strategic Finance & FP&A • Budgeting & Forecasting • Cash Flow Management • KPI Reporting & Dashboards • Scenario Analysis • Strategic Planning Financial Modeling & Fundraising • Financial Models • Startup Projections • Business Plans • Investor Reporting • Valuation Support Accounting & Financial Reporting • Financial Reporting • QuickBooks, Odoo, Zoho, Tally Prime, & Xero Support • UAE VAT & Corporate Tax • Financial Controls My experience includes: • Multi-entity financial forecasting and cash flow management • Investor and management reporting • Startup and SME financial planning • Budgeting and variance analysis • KPI development and performance tracking • Financial model development for fundraising and strategic decision-making If you need clearer financial visibility, stronger forecasts, better reporting, or investor-ready financials, I'd be happy to help. Send me a message and let's discuss your project.

📈 Business Plans • SBA/Investor Packages • Loan Brokerage | 3–5 Day Turnaround I'm a featured presenter for SBA's SCORE Workshop "How to Write a Business Plan" (Orange County, CA) and have helped clients secure millions in funding through investor-ready packages, SBA loans, and strategic loan brokerage. Real Client Results:⭐⭐⭐⭐⭐ "I was able to execute a 2.5 mil business deal with Zoey's well put together Business Plan. The was worth every dime." What I offer: ✍️ BUSINESS PLAN - I've helped clients raise millions through well-researched, professionally written business plans. Each one is original, visually polished, and built around your specific business. SBA Loans • Bank Loans • Investor • Business Consulting • Startup Consulting • Financial Consulting • Executive Summary • Business Overview • Target Market • Market Research • Industry Analysis • Mission and Vision Statement • Competitor Analysis • SWOT • Pricing Strategy • Organizational Structure • Marketing Plan Overview • Financial Model • Graphic Design • Revisions included ✍️ LOAN BROKERAGE I connect startups and established businesses with the right lenders so you can secure capital without the runaround. I’ll help you navigate loan options and present a lender-ready file. SBA Loans • Bank Loans • Startup Capital • Line of Credit • Working Capital Loans • Term Loans • Equipment Financing • Invoice Financing • Real Estate Loans • Capital Access Strategy • Documentation Prep • Business Plan + Financial Model Packages • Loan Readiness Assessment • Revisions Included ✍️ MARKET RESEARCH / FEASIBILITY / START UP PLAN - For clients who want to validate their idea or understand their market before committing. I deliver the data and analysis you need to make an informed decision. Startup Consulting • Financial Consulting • Startup Accounting • Feasibility Study • Feasibility Study • Market & Industry Research • Competitor Analysis • SWOT • Financial Feasibility • Five-Year Pro Forma • Capital Requirements ✍️ FINANCIAL MODELING - A detailed, five-year financial model that gives you a realistic picture of your business's profitability — and gives lenders and investors the numbers they need to say yes. Expert Financial Consulting • Capital Requirements (Financing and Financing Breakdown) • Revenue Assumptions Year 1 through Year 5 • Revenue Summary • Operational Assumptions (Direct Costs, Payroll, Overhead) • Net Present Value (includes discounted cash flow) • Expense/Revenue Ratio • Sensitivity Analysis (Includes discounted cash flow) • Five-Year Income Statement Pro Forma • Five-Year Balance Sheet Pro Forma • Five-Year Cash Flow Pro Forma • Revisions included ✅An original document, guaranteed ✅Infographics and captivating visualizations ✅Quick turnaround Upwork testimonials: ⭐⭐⭐⭐⭐ - "Zoey has so far been the best consultant we have ever worked with. We went through big consulting firms previously and paid a lot of money for a business plan which could not be compared to what Zoey had delivered for us in a short period of time" ⭐⭐⭐⭐⭐ -"Zoey was one of our favorite freelancers to work with in 2021. It almost felt like she understood more about the inner workings of our new business than we did. I would hire Arezo again in a heartbeat as she adds more value than just developing business plans. She can also be a great advisor and give business or financial ideas as well." ⭐⭐⭐⭐⭐ -"Zoey was fantastic! Can't thank her enough, writers like her are hard to come by and I look forward to working with her again in the near future." ⭐⭐⭐⭐⭐ - "She detailed the assignment so well it blew me away. I messaged her the word "wow". I could not think of a better person to hire for this contract and will most definitely call upon her again if needed." ⭐⭐⭐⭐⭐ - "This was absolutely an amazing experience, she's very skillful. Best experience yet. Zoey gave me exactly what I needed with my business plan. Her communication, availability and overall quality of work was awesome. Thank you Zoey!" ⭐⭐⭐⭐⭐ - "Stellar performer, well organized, good listener, great attention to detail. Pitch Deck recommendation versus formal business plan was great alternative. Thank you Zoey! You're a champion." ⭐⭐⭐⭐⭐ - "Diamond in the ruff." ⭐⭐⭐⭐⭐ - "I can’t thank Zoey enough for her work. From the very beginning of our partnership for this project, Zoey was the epitome of professionalism, dedication, and reliability. Her constant communication, honesty in feedback, flexibility and patience -with last minute changes and requests, were all part of what made the project so successful.” ⭐⭐⭐⭐⭐ - "Zoey and her team have consistently helped our clients secure funding through comprehensive feasibility reports, business plans, pitch decks, and investor teasers. We’ve been working with her for years"

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗹𝗮𝗻𝘀 | 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗳𝗼𝗿 𝗥𝗙𝗣, 𝗥𝗙𝗤, 𝗘𝗢𝗜, 𝗥𝗙𝗶 | 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 | 𝐅𝐞𝐝𝐞𝐫𝐚𝐥 𝐆𝐨𝐯𝐭. 𝐓𝐞𝐧𝐝𝐞𝐫𝐬 | 𝗚𝗿𝗮𝗻𝘁𝘀 | 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 I help businesses, startups, SMEs, and organizations win Government / Non-Government contracts, secure funding, and present investment-ready opportunities through professionally developed business plans, tender proposals, grant applications, and pitch decks. With 20+ years of experience in business development, bid management, and strategic consulting, I have supported clients across Government, Telecom, Banking, Real Estate, Construction, Healthcare, Education, Manufacturing, and SME sectors in multiple international markets. My expertise includes both government and private-sector procurement, investor documentation, and strategic business positioning. I don’t just prepare documents I develop persuasive, decision-ready submissions aligned with how evaluators, procurement teams, grant reviewers, and investors assess opportunities. 𝗖𝗼𝗿𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: ✔ Government & Private Tender Responses ✔ RFP / RFQ / RFI / EOI Proposals ✔ Business Plans & Financial Projections ✔ Grant Proposals & Funding Applications ✔ Investor Pitch Decks & Presentations ✔ Business Proposals & Capability Statements ✔ Go-to-Market & Business Strategy Consulting 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: ✔ 1500+ Bids & Proposal Submissions Since 2019 ✔ Supported Opportunities Exceeding $300M+ ✔ 100+ Business Plans for Startups & Existing Businesses ✔ 25+ Startup Business Launches & Strategic Advisory Projects ✔ 1250+ Hours of Business Presentations & Pitch Deck Development ✔ Experience Across USA, UK, Canada, UAE, Saudi Arabia, Qatar, Turkey & Pakistan Enterprise & Technology Exposure: Worked and collaborated with global technology and enterprise environments including Oracle, IBM, Dell, Cisco, HP, Huawei, VMware, AWS, Microsoft, EMC, and enterprise infrastructure ecosystems. 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲: ✔ Strategic and commercially focused approach ✔ Strong understanding of procurement and evaluation criteria ✔ Professionally structured and persuasive documents ✔ Clear communication and reliable delivery ✔ Customized work tailored to each opportunity ✔ Confidential and professional engagement 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ✔ Editable Word, PowerPoint & Excel Files ✔ Professionally formatted documents ✔ Strong value proposition & positioning ✔ Market-aligned business and financial logic If you need a business consultant who understands both strategy and execution, let’s discuss your project. Asad @ Upwork

With over eighteen years of dedicated experience, I bring a wealth of expertise as a seasoned business plan writer and innovative strategy consultant. My extensive background spans numerous industries, providing me with a comprehensive understanding of diverse market dynamics. I am also highly proficient in crafting compelling grant letters and successful applications, consistently securing vital funding for my clients. My proven capabilities encompass a broad spectrum of critical business functions, including: Comprehensive Visa Business Plans: Specializing in H1B, L1, and E2 visa applications. AI Assisted Market Research Generation: Software specialized in gathering and developing marketing research reports. Impactful Non-Profit Business Plans and Grant Writing: Developing strategies that secure essential funding, including government grants via Grants.Gov. Strategic Roadmaps: Guiding businesses toward sustainable growth and market leadership. In-Depth Financial Analysis and Modeling: Delivering robust financial projections and interactive dashboards. Statement of Requirements Development: Crafting clear and precise contractual specifications. Thorough Competitor Research: Providing actionable insights into market landscapes. Successful SBA Loan Applications: Navigating the process to secure crucial small business funding. Concise Business Summaries: Delivering high-level, impactful overviews (approximately two pages). Strategic SWOT Analysis: Identifying key strengths, weaknesses, opportunities, and threats. My core strengths lie in developing sophisticated marketing strategies and robust financial models. I leverage advanced tools, including custom Excel worksheets and the industry-leading Liveplan software, to create comprehensive business plans or specialized financial dashboards and reports tailored for grant applications. I pride myself on my flexibility and ability to adapt my services to precisely meet each client's unique business needs and objectives. I am eager to collaborate with you and invite you to contact me at your convenience to discuss how my expertise can drive your success.

15 years as business consultant - emerging technologies and organizational development 12 years focus on the SaaS business model worked in Germany, Italy, Austria, Switzerland, Iceland and Israel English / German / Italian

Hey, I’m Gabriela - a Top Rated Plus & Expert-Vetted Market Intelligence Consultant with 370+ completed projects and 3,000+ hours on Upwork, having worked with 250+ clients ranging from high-growth startups to Fortune 500 companies like Unilever, Nestlé, GSK, and Snap Inc., delivering investor-grade research and strategic insight that drives real business decisions. ⭐️ ⭐️ ⭐️ I specialize in feasibility studies, market intelligence, competitive analysis, and TAM/SAM/SOM modeling — turning complex data into clear, decision-ready strategy. My work supports M&A evaluations, market entry, growth strategy, and board-level reporting across the US, EU, and MENA. 🏆 Clients work with me because I go beyond data. I challenge assumptions, validate models, and translate research into commercial direction. 🏆 🏆 Core Areas of Expertise (and beyond): ⭐️ Market & Industry Intelligence ⭐️ Feasibility Studies & Commercial Validation ⭐️ Competitive & M&A Research ⭐️ TAM / SAM / SOM Modeling ⭐️ Growth & Market Entry Strategy ⭐️ Investor & Board-Ready Reporting ⭐️⭐️⭐️ and much more customized research & analysis needs I take pride in being reliable, analytical, and easy to work with. If you need sharp insights tailored to your goals, I’d love to hear more about your project.

“70% of entrepreneurs who conduct regular market research survive past their first 5 years." "68% of startups that present solid market data in their pitch decks secure funding faster and receive 15% to 25% higher valuations." 𝘚𝘰𝘶𝘳𝘤𝘦: 𝘐𝘖𝘚𝘙 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵, "𝘛𝘩𝘦 𝘙𝘰𝘭𝘦 𝘰𝘧 𝘔𝘢𝘳𝘬𝘦𝘵 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘪𝘯 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘪𝘢𝘭 𝘚𝘶𝘤𝘤𝘦𝘴𝘴" (2025). 𝗚𝗿𝗲𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗴𝗿𝗲𝗮𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. I help businesses and founders transform complex market data into clear, actionable Go-To-Market (GTM) strategies, comprehensive business plans, and competitive intelligence that answer what stakeholders actually care about: Who is the buyer? What is the true TAM/SAM/SOM? And how do we win? With 6+ years of experience in independent strategy and market research consulting, I specialize in building data-backed strategies structured for clarity, competitive advantage, and measurable growth. I have worked with 60+ clients across 12+ countries and delivered 90+ strategic projects, including market entry plans, competitive intelligence reports, and customer acquisition strategies across SaaS, healthcare, retail, education, and fintech. 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: • Market Research & Competitive Intelligence • Market Analysis & Industry Analysis • Go-To-Market (GTM) Strategy Formulation • TAM / SAM / SOM Analysis & Sizing • Business Plan Writing & Financial Projections • Pitch Deck Creation & Funding Analysis • Customer Journey Mapping & Segmentation • SEO, Campaign & Ad Strategy Analysis • Mergers & Acquisitions (M&A) Evaluation 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘: • 6+ years in global strategy consulting & market research • 60+ clients worldwide (US, UK, UAE, Singapore, and 8 other countries) • 90+ strategic projects delivered with a 100% job success rate • Expertise across 15+ industries including SaaS, fintech, healthcare, and education 𝗪𝗛𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘 • 4.99/5 average rating from high-profile global clients • Meticulous research and a strong focus on top-notch, actionable results • Highly responsive and adaptable to fast-moving business environments • Translates complex competitive intelligence into clear growth metrics • Integrity and transparency at every step of the consulting process If you're validating a business idea, assessing a new market, preparing for fundraising, evaluating competitors, or building a growth strategy, let's discuss how research can help you make more confident decisions.

Launching a SaaS product and not sure who to sell it to, how to price it, or how to beat your competitors? I build the GTM strategy that answers all three — backed by real market data, not assumptions. Top Rated Plus (Top 1% Global Talent) | 12+ years bridging the gap between raw data and $100M+ revenue growth. I help B2B SaaS founders and Fortune 500s (Unilever, Deloitte) build high-impact Go-To-Market (GTM) strategies using rigorous market research and data-driven intelligence. Whether you are launching an MVP or scaling to Series B, I am your Strategic Co-Pilot for sustainable growth. As a qualified Master of ‘Business Research and Management’ from Manchester Business School, and founder of a successful research agency (2016), I bring rigorous, fact-based analysis to every project. I specialize in turning complex, unstructured data into a decisive GTM Strategy that drives profit and maximizes your competitive edge. My Core Strategy & Research Expertise: → SaaS GTM & Product Launch Strategy: ICP & Buyer Persona Architecture: Defining high-intent segments to lower CAC. Launch Roadmaps: End-to-end execution for Product-Led Growth (PLG) and Sales-Led motions. Pricing & Monetization: Revenue model optimization and subscription tiering. → Market Intelligence & Competitor Analysis: Advanced Market Sizing: Data-backed TAM/SAM/SOM analysis for investors. Competitor Benchmarking: Deep-dives into feature parity, pricing, and "white space" opportunities. Digital Landscape Analysis: Identifying the highest-ROI acquisition channels. How I Drive Results: Discovery & Data Audit: We analyze your existing metrics (Churn, LTV, Conversion) to find the leaks. Market Intelligence: Rigorous primary/secondary research to validate the "wedge" into your niche. The Blueprint: A decisive, actionable GTM Strategy Deck that aligns Product, Sales, and Marketing. Why Partner with Me? Proven Results & Expertise: → Top Rated Plus Status: The highest tier on Upwork, representing the top 3% global talent, top 1% for market research. → 200+ Successful Projects: Delivered high-impact strategies for global corporates and innovative startups. → Elite Client Roster: Trusted by Unilever, Deloitte, Stanley & Decker, Mindspace, and more. → Full-Stack Strategist: Covering the entire strategic planning lifecycle from initial market validation to 5-year business models. ——————————————————————————————————————— Industries Served: FinTech | HealthTech | EdTech | SaaS | Agritech | Retail | F&B | Real Estate | Hospitality | B2B Services | Emerging Tech | Innovation | Textile and Fashion and many more ——————————————————————————————————————— Ready to find your product-market fit or scale your current revenue? Click the 'Invite to Job' button and let's discuss your roadmap. I specialize in turning "unstructured data" into your next unfair competitive advantage.