I’m ranked within the top 1% of Upwork writers because I only care about making my clients money. And I’ve beaten 62% of client controls over the past two years. Don’t believe me? Check my reviews below. I’ve personally learned from living legends — some of whom have worked alongside David Ogilvy and Draper Daniels (who Mad Men’s Don Draper was based on). Past clients include Microsoft, Ethos, AG1, Quillbot, RinFit, Nexar, the NCAA, VigorLabs, Bandier, Arena Sports, Johnson Controls, Cashew, Sap Skin, Terraseed and dozens of other brands. My Services Direct Response Copy Sales/Landing Pages, VSLs, Ads, Email/SMS Sequences, Advertorials Creative Strategy Ongoing Hooks/Angles Testing For Optimized Paid Ads Campaigns Website Copy (Search-Optimized by Request) Website Pages, Mobile Apps, Blogs & Conversion Optimization Work With Me For: ✔️ high-performance direct response copy that’s always delivered on time ✔️ BS-free, crystal clear communication ✔️ a measurable return on your investment Preferred Industries: Health & Wellness DTC eCommerce Finance I’m successful when YOU’RE successful, so I won’t take your project unless I’m confident I can deliver measurable results. If I'm not the right fit, I'll tell you upfront and point you to someone who is. Send me a direct message for a faster response.

If you run a DTC ecommerce brand of any size and want to generate sales from completely cold audiences, you’re in the right place. Scaling paid traffic takes more than good-looking creatives. It takes the right strategy, messaging, and funnel behind them. I’m Zalan, a Creative Strategist and Direct Response Copywriter specializing in cold traffic sales funnels and high-converting ad creatives for DTC ecommerce brands. I’ve worked with brands at every stage, from new product launches to six-figure dropshipping stores to established eight-figure brands. In the past year alone, I’ve helped generate over seven figures for clients and worked with 17+ DTC/ecommerce brands across industries including health, supplements, beauty, jewelry, wellness, pets, personal care, and consumer products. My approach blends data-driven decision-making with performance-focused creativity, supported by AI systems that make research, ideation, production and iteration faster and sharper. I combine old-school direct response principles with modern Andromeda-optimized ad formats designed to convert cold traffic. Here’s how I can help your brand: → Creative strategy process: ad account analysis, market and competitor research, VOC mining, ideation, scriptwriting, and production-ready briefs with clear visual direction → High-converting Andromeda-optimized ads: static ads, native ads, VSLs, UGCs, and unconventional formats tailored to the brand and platform → Landing pages: product pages, PDPs, sales pages, and upsells designed to turn browsers into buyers → Advertorials and listicles that educate, build trust, and presell → Funnel optimization: CRO support through testing, analysis, and conversion-focused improvements Here’s what my clients say: “Zalan was communicative, proactive, and a pleasure to work with. He showed professionalism and a strong understanding of ad copy and campaign prep.” — A Life Plus, 8-figure DTC health brand “Zalan communicated well, worked quickly, and was flexible throughout the project.” — Paradisee Wellness, product launch “Working with Zalan was a great experience. The tone, structure, and flow were spot-on, persuasive without feeling salesy. Communication was smooth, deadlines were met, and revisions were handled quickly and professionally. I’ll absolutely be hiring again for future projects.” — Nutrimind, 6-figure supplement brand “New ad scripts look fire. Can’t wait to launch them.” — Grooby, 8-figure brand “Communication with Zalan was easy and straightforward. He delivered exactly what he promised and also shared valuable insights.” — Familyjewels, 6-figure men’s hygiene brand If you want to see portfolio samples, case studies, or ad performance screenshots, send me a message and I’ll share the most relevant examples for your brand. You have two options to work with me: Freelance — strategy, concepts, scripts, briefs, funnel direction, and landing page copy, editor feedback. Your team handles production and build. Agency — everything above, plus a proven creative strategy system, final video/image production and full landing page build, so you get launch-ready assets. This is for you if: → You run a DTC/ecommerce brand and want to scale with paid traffic → You need to convert cold audiences, not just warm traffic → Your creatives need stronger angles, hooks, and messaging → You want ads, landing pages, and funnel assets that work together → You want a performance-focused approach built around conversions Next steps: If you already know what you need, invite me to your job and I’ll send a tailored proposal with scope, timeline, and deliverables. If you want help figuring out the best path first, send me a message and I’ll point you in the right direction. Either way, the goal is the same: building a creative and funnel system that turns cold traffic into customers.

Let's be frank: most copywriters on this platform couldn't sell a bag of sand to a sheikh. Not because they're bad. They just haven't clocked who they're actually up against. In 2026, your copy isn't competing with other brands anymore... It's competing with TikTok. Reels. A bottomless pit of quick-hit entertainment engineered by the smartest people alive to be more interesting than you. Your buyer's thumb has been trained like a drunk slot-machine addict in Vegas. Swipe, hit, swipe, hit, repeat. They'll discard a boring sentence in less time than it takes to blink - and they don't feel bad about it, because there's an AI dancing dog in pyjamas waiting for them next. That's the arena now. Your ads. Your emails. Your sales pages - all of it shoved into the same two inches of glass, fighting a literal dopamine casino for 0.2 seconds of human attention. Most copywriters try to out-entertain that feed. You can't. Nobody can. The only way out? Crafting a sales message so scarily accurate to their most burning problems, it’s impossible to ignore. This is what I specialise in. And I’ve made $10M+ in attributed revenue doing it. ✔️ I mine the deep nooks and crannies your buyers vent in - reviews, comments, forums, the threads they think no one else is reading. ✔️ I dig out the 2am confessions they'd never even reveal to their friends, and aim them straight back. ✔️ I find the angle already buried in feedback your team's too slammed to read, and build the whole hook around it. ✔️ And I hunt down the hidden angles already printing money in your market - then build yours off what's proven to stop thumbs, not what sounds clever. Your customers wrote your best copy years ago. I just go in and extract it. Here’s what I help with specifically: ✔️ Cold traffic funnels - ads, advertorials, sales pages ✔️ Email retention - flow buildouts, email opt-in forms, and ongoing campaigns ✔️ Landing page & Website copy ✔️ VSL copy ✔️ Full-stack creative strategy I mostly work with D2C & B2C brands (but my methods also work well for B2B). How do we start? It isn’t a 45-minute "discovery call" at 5:45pm on a Friday. Send me a page, an email, an ad, anything. I'll tear it apart for free and show you exactly what’s leaking. Worst case, you get a brutal second opinion that costs you nothing. If your copy's already beating TikTok for attention, godspeed. If not, send me a message and let’s chat. Marcus

Your copy isn’t just words. It’s your sales engine. It should attract, engage, and convert your ideal customers by joining the conversation already going on in their heads... and speaking directly to their goals, challenges, and emotions. This is where I come in. I’m a specialist in copywriting and marketing strategy who helps businesses turn complex ideas into clear, persuasive, and conversion-focused assets that drive measurable results. My work combines brand storytelling through creative writing, high-impact sales writing, and technical SEO writing to help clients connect with their audience and grow revenue. Building a landing page to convert? Want an email sequence to nurture leads? Or high-level website content that educates? I’ll craft words that work. What I Bring to the Table Persuasive Copywriting: Aligned with customer psychology and your unique brand voice in fluent English. Marketing Strategy & Funnels: Content strategy aligned with your marketing funnel and broader social media marketing goals. Search Engine Optimization (SEO): Optimized Website Content and Content Writing that improves visibility and rankings. Email Marketing & Sales Writing: Campaigns and newsletters designed to drive conversations and move prospects to action. Creative Writing & Storytelling: Brand messaging frameworks that create clarity and consistency across every channel. Technical Translation: Simplifying complex topics for audiences across different awareness levels without losing accuracy. Real-World Results Email Marketing: Increased CTR from 1.46% to 3.65% in 5 months for an eCommerce brand. Content Writing at Scale: Drove 2M+ visits at MobilityArena through human-centered Search Engine Optimization. Sales Writing: Developed conversion-focused brochures for an education consultancy, turning offers into benefit-driven copy. Technical Content: Produced step-by-step real estate guides for Seattle homebuyers, making complex processes easy to follow. Why Clients Choose Me ✔ Strategic Synergy: A mix of creative writing and conversion science. ✔ Actionable Website Content: Clear copy designed to turn traffic into measurable sales. ✔ SEO Expertise: Deep understanding of how Search Engine Optimization and Content Writing work together to build authority. ✔ Market Fluency: Specialized in tech, SaaS, and eCommerce markets with a focus on marketing strategy. What I Can Help You With Website content and landing page copy. Sales writing for product descriptions and sales pages. Email sequences and drip campaigns. SEO writing and content writing for blogs. Social media marketing copy and brand voice development. If you’re looking for a professional who understands content writing, brand positioning, and the "translation layer" required for technical products... then I am happy to help. Send me a quick message, and I’ll respond within 12 hours.

If your business is getting traffic but not converting, the problem usually isn't your traffic. It's your message. I'm a direct response copywriter and creative strategist. For years I've written the words that turn attention into revenue sales pages, VSLs, email flows, and ad copy for eCommerce and DTC brands. Across that work I've contributed to campaigns generating over $40M in sales and delivered 3,500+ copy projects. The thread through all of it is the same: I don't write to sound clever, I write to move a specific reader toward a specific action. Most copy fails for a boring reason it talks about the product instead of the person. So I start where the money is: research. What does your buyer actually want, fear, and believe? What's stopping them from saying yes right now? Only once I understand that do I write clear, persuasive without being pushy, built around a single conversion path from first line to final CTA. ✍️ What I write Sales pages and landing pages that turn cold visitors into buyers. Email marketing and lifecycle flows welcome, abandoned cart, post purchase, win back that recover revenue most brands leave on the table. Video sales letters and long form sales copy. Ad copy and ad scripts for Meta, YouTube, and TikTok built around angles, not adjectives. And full funnel messaging one coherent voice from the ad to the page to the inbox. 🎯 Where strategy comes in I don't just hand you words and walk away. I work as a creative strategist on the copy side developing the hooks and angles before the writing, mapping each to the audience it's meant to reach, and building them as a set you can test rather than one best guess. The real win on paid traffic is rarely the cleverest line; it's finding the message market match faster than the budget burns, then having a system to find the next winning angle once the current one fatigues. That's the difference between a writer who gives you copy and a strategist who gives you a reason it will work. I focus on the messaging and creative strategy hooks, angles, scripts, and copy. 🤝 Who I work best with eCommerce and DTC brands, coaches and course creators, and teams running paid traffic who know their funnel is leaking conversions somewhere and want it found and fixed. ⚙️ How I work I dig into your audience and offer before I write a word, I deliver clean and on time, and I treat your copy as a measurable lever on revenue test the message, keep the winner, rewrite the loser not a matter of taste. If you want a copywriter who also thinks like a strategist someone who understands both the words and why they convert send me a message or invite me to your project. Tell me what's leaking, and I'll tell you how I'd fix it.

WHAT I DO:
 As a leading Brand/Creative Strategist and Messaging Architect, I am a transformation partner who helps B2B and B2C clients rethink their positioning and creative platform to build their brand awareness, boost engagement, drive clicks, leads and conversions. By constructing a high-impact strategy and copy for websites, landing pages, digital ads, emails, VSLs, brochures, print ads, radio and television/videos, I have effectively communicated brand narratives and developed promotional marketing for more than 200 local, regional, national, and global brands. Cаmраіgnѕ that ѕреаk tо thе соrе value оf a client’s рrоduсt оr ѕеrvісе, mаkіng an actionable іmрrеѕѕіоn that builds both brand and demand. HOW I DO IT: Experience has taught me that to be a successful marketer and messaging architect, you have to create compelling emotional connections between the customer and the brand across every imaginable touch point. So I treat each copywriting project, large and small, as an opportunity to "humanize" a brand with customer-centric messaging grounded in actionable strategies and executed in a "single voice" across all the client's touch points. WHY IT WORKS:
 With more than 35 years of experience, I have worked with clients in virtually every industry – from family businesses and Fortune 500 companies to start-ups. Industries such as retail, healthcare/senior care, travel/hospitality, financial, education, SaaS, fintech, CPG, food & beverage, home services, real estate, beer & spirits, transportation, professional services, and a host of luxury brands. Valuable knowledge and expertise that your business will certainly benefit from. WHO I HAVE DONE IT FOR:
 My client experience includes creative copywriting for Office Depot, Sandals Resorts, Verizon, Godfather's Pizza, Fris Vodka, Cleveland Clinic, Petsmart, Polar Beer, Vitamin Water, Mohawk Flooring, Movado and Ulysse Nardin timepieces, University of North Texas, Silversea, Noodles & Co., Michaels, Penn State, JM Lexus, Lennar, Broward College, Nisi Yachts, VSP Vision Insurance, American Express, Northern Trust, Transworld Business Advisors, Zeller and others.

The biggest tragedy in creative strategy is how random people believe it has to be. Do you know what most DTC brands optimize for when running ads? "ROAS!" Not quite. "Blended CPA!" Getting warmer. "Cost per click?" That's not even close. "Conversion rate?" Useful. But not the number that tells you if your cold traffic is actually making you money. And yet, those are the metrics most creative strategists report back to you every single week. I bet you've made creative decisions based on at least one of them. That's because none of them isolate what actually matters, how much it costs you to acquire a brand new customer from cold traffic. Not a returning buyer. Not someone from your email list. A net new customer who had never heard of you before they saw your ad. That number is your NC CPA. And it's the only metric that tells you whether your creatives are actually building your business, or just recycling the audience you already have. When I take over an Ad account, NC CPA is the first thing I look for. It tells me which avatar is worth building around, which format the algorithm keeps rewarding, and which direction to take the next batch of concepts. I've also invested in learning from people like: Matthew Volkwyn, current owner of Copywriting org, the man behind millions in ARR for Dan Martell's 9-figure funnel and Dan Lok's 4.5M YouTube empire. The community where people have worked with brands like Ryze, Acquisition com, VShred, IM8, Earth Breeze, Seranova, and Tony Robbins... As for my track record so far: - Took over a new supplement brand with zero creative history to pull from. Ran a controlled stack of statics across different avatars and hook structures to find which angle the market was actually responding to. Once the data pointed to a clear direction, I rebuilt the video creative strategy around it. Then the brand had a winning formula within 60 days. - Rebuilt an email strategy from zero for a healthcare brand sitting on 10k subscribers. Took them to $70k/month recurring with 40% open rates and between 3% and up to 8% CTR. - Launched a sequence for a SaaS product that generated $100k in sales. - Signing an average of one B2B partnership per week for a healthcare company through cold outreach. - Launched retention sequences for a DTC brand, squeezing consistent revenue from their existing customer base. And more... The copy that actually scales your business doesn't come from a one-off project. It comes from someone who's in the trenches with you, who understands your customer better than your competitors do, and who's obsessed with making your numbers go UP. If you want a growth system built around volume, diversity, and relevance, let's talk.

Impressive copy may or may not work. So, why waste time and money on something you’re not sure about? But if you want copy that’s green-lighted by multiple teams in one go, little or no back-and-forth, goes exactly as-is and works when it’s LIVE - read on. A brief landed on my desk once with one line - “Make it feel urgent without sounding desperate.” No brand guide. No examples. No call. I delivered the next morning. That’s what ten years writing conversion copy for Fortune 500, global and national giants like Shell, Bosch, Boston Scientific, and Apollo Hospitals teaches you. Shell needed to reach Fortune 500 engineering and procurement heads across six manufacturing sectors - the people who decide where millions in operational spend goes. Every asset - brochures, sales presentations, banners, social cards, and Pardot email sequences - written from scratch and taken straight to Shell’s legal, branding, and sustainability teams. It came back with minor edits. If you’ve ever watched good copy die in a review loop, you know what minor edits means. Bosch SDS needed C-suite attention across North America and Europe. LinkedIn campaign copy delivered 55K organic views and 17.2% engagement in Month 1. For Boston Scientific's REZUM campaign - a patient-awareness initiative - traffic to the microsite jumped from 3,000 to 55,000+ unique visitors, a 1,733% increase. The campaign won Silver at the Indian Marketing Awards. In-hospital materials adopted by 50+ hospitals. “Manish caught up with the product knowledge quickly and understood the disruption we wanted to create in the market. In-hospital branding was an instant hit and 50+ hospitals adopted our patient awareness collaterals. His well thought ideas positioned us as a marketing leader amongst our customers.” - Bhavya Shrivastava, Product Manager, Boston Scientific Most recently, I built the complete ABM copy architecture for a U.S. advanced manufacturer - targeting three Fortune 500 Aerospace & Defense accounts. Landing pages, email sequences, ad copy. Zero revision calls. Zero missed deadlines. Those results didn’t come from clever writing. They came from locking the message before the first draft - understanding the disruption the client wanted to create and building everything around it. That’s not a process. It’s the only way I work. I write conversion copy for complex B2B and regulated companies across manufacturing, aerospace, MedTech, healthcare, SaaS, and fintech - landing pages, email sequences, ABM messaging, and website copy where the message has to be clear, credible, and approval-safe. Tell me the outcome you need. I’ll tell you fast if I’m the right fit.

$40M+ in B2B SaaS Sales | Top 1% of Copywriters on Upwork | Former Software Developer | MBA Are you looking for copy that doesn't just talk, but sells? You've found the right writer. I'm Jill, your B2B SaaS copywriting powerhouse. I write copy that's not just snappy and engaging but also turns readers into buyers, effortlessly. My experience? I've penned sales copy for top-tier B2B SaaS products (Doodly, Toonly, Automatic Script, Voomly, and Talkia), driving collective annual sales of over $40 million. My secret lies in delving deep into your prospect's psyche, grasping their deepest desires, and fears, and crafting a narrative they can't resist. Plus, I bring cutting-edge AI expertise to every project, having ghostwritten "The AI Prompt Big Book for Entrepreneurs" - giving me practical knowledge of AI applications across marketing, research, and business strategy that I can leverage to amplify your results. ------------------------------------------------------------------------------------- SUCCESSES - A long-form sales page that increased conversions over the control by 83%. - An opt-in page that converts at 62% to cold traffic. - Upsell video script that converts at 50% to cold Facebook traffic. ------------------------------------------------------------------------------------- WHAT I BRING TO YOUR SAAS PROJECTS Former Software Developer: With 8 years in software development, I bring a deep technical understanding to your SaaS projects. This background allows me to grasp the nuances of your product, market, and audience with ease. Analytical Approach to Speed-to-Market: My strength lies in efficiently crafting effective sales pages by analyzing FIGMA designs, even without written software specs. This unique capability ensures your messaging is spot-on and market-ready. Strategic Insight with an MBA Edge: I don't just write; I strategize. Armed with an MBA and experience in creating comprehensive marketing courses, I provide not just compelling copy but also strategic guidance to maximize your marketing impact. Conversion-Centric Approach: Every piece of copy I craft is meticulously tuned to convert browsers into buyers, leveraging my extensive experience and keen understanding of what drives SaaS customers. PREFER A FIXED-PRICE QUOTE? Just ask! I'm happy to scope your project and provide a flat rate. ------------------------------------------------------------------------------------- PORTFOLIO: What you see in my portfolio is just a small sample of my range. I have work samples across virtually every industry and project type—so if you don't see your niche represented, just ask! Chances are, I've done it. ------------------------------------------------------------------------------------- AI EXPERTISE & APPLICATIONS: Ghostwrote "The AI Prompt Big Book for Entrepreneurs" - A comprehensive guide with 350+ prompts across copywriting, content creation, market research, competitive analysis, and business strategy AI-Enhanced Workflows: Experienced in leveraging AI tools to streamline various business processes while maintaining quality and strategic focus Flexible Approach: Deliver exceptional results through traditional methods OR incorporate AI tools when they add value to your project AI Implementation Insights: Help clients understand practical AI applications for their marketing and business operations ------------------------------------------------------------------------------------- SEO & BLOG CONTENT MASTERY: Lead Content Manager: Helped grow Teamly's blog from 0 → 65k+ monthly visitors leading a 10-writer team SEO Authority: Ghost-authored "Hungry Hippo Traffic Method" - a comprehensive SEO traffic generation guide Cutting-Edge GEO Certified: Completing advanced Generative Engine Optimization certification (Sept 2025) - positioning your content for AI-powered search engines Technical Blog Expertise: Translate complex SaaS features into engaging, search-optimized content that ranks AND converts ------------------------------------------------------------------------------------- FEEDBACK “Jill over-delivers as usual.” “If I could give Jill a 10 out of 5, I would.” “Jill consistently produced exceptional copy for our firm.” “Having Jill on board was the best decision we’ve made to date.” ------------------------------------------------------------------------------------- READY FOR A COPY REVOLUTION? CONTACT ME NOW! Don't let mediocre copy hold you back. Message me today and let's unleash the power of words to skyrocket your SaaS business. I don't just deliver top-notch copy ... I create an unforgettable client experience.

With more writers on Upwork than mirrors in Donald Trump's office, you have an important decision to make. Do you want a copywriter who sold their soul during the AI-Pocalypse — churning out bland, pre-chewed content while sipping oat milk lattes in Starbucks... Or a human who takes the time to understand your target audience and pain points, and crafts emotionally-resonant copy that sounds like your unique brand, not a digital parrot regurgitating buzzwords? BREAKING NEWS: I stayed human. While my colleagues became prompt-chugging zombies who outsourced their writing to toasters with Wi-Fi, I honed my talent and discovered the best strategies for supercharging growth for B2B and B2C brands. Sure, AI can string words together at lightning speed, but it comes with a high cost. Because what AI doesn't have is the one thing that's needed to deeply connect with your prospects and motivate them to take out their credit card—empathy. Empathy can't be coded. Your synthetic scribe can't feel the real frustrations, desires, or dreams of your target audience. So you'll never earn their trust, and turn passive readers into loyal customers. Empathy is my superpower! By deeply understanding your audience's pain points—and what's driving them beneath the surface—my copy blends emotional intelligence with proven sales strategy for sustainable growth. Because in a world drowning in AI-generated copy, what stands out isn't more of the same—it's copy that actually sounds human. Because it is. Still trusting your content to a bot with a thesaurus? Here's what I bring to the table instead: ✅ Cold Emails with human hooks, not robotic "just circling back" clichés ✅ Email Campaigns that convert—not written by a copy-vomiting robot mistaking buzzwords for persuasion ✅ Newsletters that don't sound like they were written by a slightly confused intern named GPT ✅ Video Scripts with rhythm, voice, and zero cringe — because AI can't write for ears ✅ Articles, Blogs & E-Books that sound like people wrote them — because one did ✅ Website Copy that connects like a conversation, not a corporate compliance bot in a blazer ✅ Direct Mail written by a human, not a printer possessed by AI that's selling discount roofing ✅ PPC Ads that grab attention without screaming like an algorithm on Adderall ✅ LinkedIn Profiles & Messaging that sound like you, not a bot pretending it understands networking ✅ Ghostwriting that sounds like you—not me, not HAL, not some guy named Brad from Fiverr Need copy that doesn't sound like Siri on improv night? Let's talk.