Most brands look good. They have the right colors, a clean logo, a decent website. Everything is technically correct. And still, you forget them the second you close the tab. That’s what I don’t do. I’m a Paris-based brand strategist and creative director. I run Forma Alta, a creative studio in Paris, and Crestmark Studio, a marketing agency in Dubai. My work moves across fashion, lifestyle, and design-led brands. When I build a brand, I’m not thinking about logos first. I’m trying to understand people. What they think about at night. What they want to become. What they are drawn to but can’t always explain. The quiet desires, the fears, the identity they’re chasing. Because if you don’t understand that, you’re just decorating a business. A brand should feel like something. You should be able to look at it and know. Not because you saw the logo before, but because it carries a certain presence and signature. That’s Dior. That’s Balmain. That’s Nike. There’s a signature. A point of view. A soul. At the same time, I want to understand you. Not just your business, but your taste, your instinct, your vision, your ambition for what this brand could become. The identity of a brand is shaped just as much by the founder as it is by the audience. Once that layer is clear, the rest starts to take form. - Typography that fits the personality. - Color that feels intentional, not chosen at random. - A logo that belongs to the brand, not something that could be swapped out. - A website that carries the same energy all the way through. Every detail is coming from the same place. Outside of work, I’m a professional formula racing driver. It has made me obsessive about detail and precision. Nothing is accidental. Everything has to hold up under pressure. If you want something safe, something that looks like what’s already out there, I’m not the right person. If you want a brand that people feel, remember, and recognize without trying, we’ll get along.

A Creative Director for Entertainment, Sports & Media who works as a trusted Creative Partner to help ambitious, audience-facing brands tell stories that matter. Great ideas deserve to be seen, understood, and remembered. As a Creative Director, I partner with brands, creators, and organizations to transform ideas into compelling presentations, media kits, websites, and promotional experiences that captivate audiences and inspire confidence—helping you attract audiences, investors, sponsors, and new opportunities. My work spans film, television, sports, music, live events, and other audience-facing brands, with projects ranging from film and television pitch decks to investor presentations, media kits, sponsorship decks, and promotional websites. Combining strategic thinking, design, copywriting and AI-enhanced creative tools, I help clients shape stories that elevate brands, engage audiences, and stand out in competitive markets. I believe the best creative work happens through partnership. That's why many of my clients view me as a Creative Partner rather than a traditional freelancer—someone they trust to shape the story, elevate the brand, and guide the creative process from concept to completion. My approach is simple: the 3D Creative Process—Discovery, Development, and Delivery. 1 • DISCOVERY Understand your vision, audience, and goals. 2 • DEVELOPMENT Shape the story, messaging, and visual experience. 3 • DELIVERY Refine every detail and prepare materials that are ready to impress. SELECTED HIGHLIGHTS: • Created a feature film pitch deck that helped attract a Martin Scorsese attachment for a project now in post-production • Developed a TV pitch deck that led to an in-person Netflix meeting • Branded and built a survivor's online platform—creating the identity, website, and content strategy that transformed a deeply personal story into a movement, leading to a TEDx Talk, a feature in People Magazine, and a devoted community of followers sharing similar experiences. • Developed a personal brand and media kit for a Major League Baseball All-Star pitcher that continues to support sponsorship opportunities and brand growth • Experience includes projects for: National Hockey League, NFL, Sports Illustrated Kids, Nike, Hasbro, FAO Schwarz, Comedy Central, TNT, USA Networks, Hulu, Warner Bros., Google, American Express, and Coca-Cola. SPECIALTIES • Film & TV Pitch Decks • Investor Presentations • Media & Press Kits • Sponsorship Decks • Promotional Websites • Branding • Brand Storytelling SELECT TOOLS • Adobe Creative Suite • Keynote • PowerPoint • WordPress/Divi • Midjourney • ChatGPT

Most brands have a story worth telling. Few know how to make it land with the people it was actually made for. I'm a Creative Director with 15+ years of building campaigns and experiences for brands that want to reach real people, not a stock-photo version of their audience. I've directed work for Nike, Visa, Chase, and major F&B brands, led experiential activations at Comic-Con and NBA All-Star events, and repositioned SunnyD from a nostalgic 90s brand into the number one brand for fan engagement in its category by actually understanding the community it was trying to reach. What I do isn't just design. It's about finding the cultural angle that makes a brand feel like it belongs to the people it's for — then building the campaign, activation, or creative system that delivers that feeling across every touchpoint. I work best with: • Brands that want campaigns built around a real cultural insight, not a demographic report • Agencies that need a senior CD to step in and lead creative on experiential or integrated projects • CPG and food and beverage brands are trying to reach audiences that mainstream advertising consistently misses If you have a campaign, activation, or brand story that needs a senior creative partner, not just a designer, send it over. I'll tell you exactly how I'd approach it.

Creative Strategist & Chief Marketing Officer helping DTC brands turn traffic into profit 💸 I help beauty, fashion, wellness, supplement and lifestyle eCommerce brands scale from $100k to $1M+ per month by building full-funnel growth systems where every part of the business works together: ads, email, CRO, and offer. With $120M+ in managed ad spend and $50M+ in email-attributed revenue, I don’t just “run marketing”, I design and lead the revenue engine behind the brand. I operate as a true Fractional CMO, owning growth strategy, creative direction, and revenue performance across: ✅ What you sell ✅ How you position it ✅ How you acquire customers ✅ How you retain them ✅ How much profit you actually keep My role is simple: Make sure every ad, email, page, and offer works as one system, not disconnected tasks. REVENUE & RETENTION ✅ Email systems driving 30–50% of total revenue ✅ Campaign strategy, segmentation, and lifecycle design ✅ VIP, repeat purchase, and winback flows CREATIVE & AD STRATEGY ✅ Hook-based ad angles, UGC direction, and testing frameworks ✅ Creative built to scale, not just look good ✅ Offer and funnel alignment across Meta, TikTok & landing pages WEBSITE & FUNNEL OPTIMISATION ✅ Shopify audits focused on conversion ✅ PDP, homepage, and checkout improvements ✅ AOV, upsells, and revenue expansion strategy LEADERSHIP ✅ Direct collaboration with your designers, ad buyers, and developers ✅ One person owning the thinking behind the entire system I’ve helped brands scale from pre-launch to $5M+/month, including Lamborghini, FasciaBlaster, Lemme, Glow Girl, CUBANFIT, Velur, Sacheu, and multiple 7-figure DTC brands. If you’re looking for someone to actually run your growth, not just execute tasks, we’ll get along 📣 PSA: I take on a limited number of brands at a time to stay deeply involved and focused on results.

I’m Alena, a Creative Director and strategist passionate about what truly makes people stop, feel, and act.
I build creative systems, not random assets, combining emotional storytelling, psychology, and the newest AI-powered tools to help brands grow in a world where algorithms evolve daily. I believe the best-performing creative feels simple, sincere, and human, even when it’s built on cutting-edge strategy. ⚡ 200+ brands helped Note: I do not work with dropshipping companies.

You are on a quest. And your Holy Grail? A successful brand in a competitive market. For such a fight you need a keen lance as well as a strong shield. You need a champion. A Lancelot to your Arthur, ready to slay dragons and conquer any challenge. I’m ready to pledge my sword. I am a seasoned veteran of many campaigns, wily and battle-hardened. I work with my clients to build bold and strategic brands. My weapons are insight, creativity and experience. Should you have need, I’m ready to serve. I have 34 years of experience battling in the trenches. I've worked extensively for Fortune 500 companies and global brands like Procter & Gamble, as well as mom and pop startups. I have a proven and highly effective process for forging competitive brands. Whether you need a simple logo design or an exhaustive brand identity with many deliverables, I have the skills and the creativity to deliver success. Send me a message so we can schedule a free consultation.

Founder of STUDIO KHĒR, an AI-first creative studio, I create cohesive visual universes where AI is used as a long-term creative infrastructure, not a passing trend. With 7 years of experience in the luxury industry, I bring refined visual judgment, strong artistic direction and strategic clarity to every project. I lead creative direction across branding, campaigns and digital content, ensuring coherence, realism and premium positioning over time. By working hands-on with advanced AI tools, I go beyond standard outputs to design visuals that build recognition, trust and desire from first glance.

I’m a Creative Director and BA Graphic Designer with over 26 years of hands-on experience across print, digital, and corporate design. When you work with me, you work directly with a senior creative — no intermediaries, no hand-offs, no noise. I’ve led creative teams, partnered closely with clients and stakeholders, and helped brands translate complex business and marketing goals into clear, effective, and visually compelling solutions. What I bring to the table: End-to-end creative direction, from concept to execution Turning marketing objectives into smart, innovative design strategies Close collaboration with multidisciplinary teams (UX, strategy, development, marketing) Leadership and guidance for creative teams producing high-quality marketing collateral A calm, focused, and collaborative creative process that reduces stress and keeps projects moving forward I care deeply about how work gets done. I believe great ideas come from clarity, trust, and a positive working environment — and that shows in both the process and the final result. When you hire me, you get personalized attention, honest communication, and thoughtful creative direction backed by decades of real-world experience. I’ll challenge ideas when needed, listen carefully, and always keep your goals front and center. And yes — I’ll communicate clearly, directly, and in your native language when needed. If you’re looking for a seasoned creative partner who’s fully invested in your project, you’re in the right place. Read what our clients are saying about my work: "Paola is a wonderful business partner. Over the last five years i have engaged her and her company FileZ to create four different websites for our portfolio companies and referred her approximately 6-7 web projects. In all cases we found Paola very professional, timely and creative in the solutions she presented to our business and media needs. I wholeheartedly recommend working with Paola and her team. She is my one safe bet on a service provider that never failed to deliver." May 12, 2011 Ranan Lachman, Managing Director, GreenCrest Capital LLC "I love working with Paola. She is creative, efficient and a great communicator. Her team's design work has built our companies brand!" Aaron Tait, Director of Innovation at EC, Co-Founder Spark* International Accelerator, Global Acceleration Team at YGAP, Education Changemakers "You will find that the team at FileZ is a pleasure to work with! They have quality designs and a good turn-around time for project completion. I had the pleasure of working with the people of FileZ (Paola, Diego & Jonathan) for about 4 years and could see that they truly had a team approach to business and have strong talents in graphic designs and web development. I would very much enjoy the opportunity to work with them again and would proudly recommend their services to others. While we have never met in person, I considered Paola to be a very genuine and hard working person and enjoyed the opportunity I had to get to know her and her family. The internet has helped create a global community and Paola, with her strong written communication skills, has done an great job of creating a good international network and in my case friendship." Christine (Blue) Stein Community Relations Director at Leeds & Son Leeds & Son Fine Jewelers, Baron & Leeds (Hawaii), Rolex Boutique @ South Coast Plaza

I design experiences people don't forget. Whether that's virtually or IRL. My work sits at the intersection of creative direction, storytelling, and spatial thinking — bringing immersive concepts to life across hospitality and resort experiences, branded retail environments, live events, theme park and entertainment contexts, and museum and exhibition design. I specialize in taking a space, a story, or a brand and turning it into something guests actually feel. With 20+ years of marketing, content production, and creative direction behind me — plus a degree in Digital Cinematography and New Media Journalism — I approach every project as both a strategist and a maker. I think about the guest journey, the emotional arc, the wow moment, and how the whole thing holds together from entry to exit. My background also covers copywriting, podcast and video production, SEO, social media, and voice work (native English American), which means I can carry a concept from the big idea all the way through to the words on the wall. And if you're not working at resort scale? I genuinely love advising on smaller creative projects too — a pop-up, a branded moment, a content series that needs a sharper point of view. Good creative thinking doesn't require a big budget. Where I work best: Immersive experience concept & design Guest journey mapping & storytelling Hospitality, resort & entertainment activations Branded retail & exhibition environments Creative direction for live events Copywriting, content production & voice Social Media and Marketing Creative Direction If you're building something that needs to be felt, not just seen — I'd love to be part of it.

3Dmotion designer and Creative Art Director. More than 15 years of experience. Have worked for big Brand-Design Consultancies with big accounts, as well as for many startup companies. ✅ Art Director ✅ AI video/image generation ✅ 3D generalist (advanced Cinema 4D) ✅ Motion Graphics (After Effects) ✅ Unreal Engine ✅ Zbrush Modelling ✅ VFX, compositing ✅ RedShift, Octane, Vray, Corona